UCLA MAgAzine Advertising MediA Kit

UCLA Magazine
Advertising Media Kit
Nearly two-thirds of our
readers are more likely to purchase a product or
service advertised in UCLA Magazine. >> Our magazine
hare a strong affinity for UCLA. >>
s an interactive pipeline to an affluent, upscale, brand-loyal and educated audience
hat owns homes, has investment portfolios, travels extensively and is more inclined
o buy your products and services because of your ad in our magazine. >> Driven by re-
ponsible, in-depth journalism, seasoned with surprise and a lively exchange
of ideas, UCLA Magazine reports on the diverse, vibrant world of UCLA and its
mpact on the larger world around it. We cover breakthrough research, inspi-
ational people, the arts, sports and entertainment, all through the focus of
one of the world’s premier institutions of higher learning. >>
ADVERTISING RATES � DIMENSIONS
CONSUMER BEHAVIOR � READER PROFILE
CONTACT INFO � MATERIALS DATES � PRODUCTION REQUIREMENTS
UCLA Magazine is a quarterly, published jointly by UCLA and the UCLA Alumni Asociation. With every issue, UCLA Magazine reaches an estimated total readerhip of more than 300,000 alumni, donors, friends and business leaders who all
OUR ADVERTISERS
MEET JOE BRUIN
Here. Now. UCLA. >>
UCLA MAGAZINE�S AVERAGE
READER
��PRODUCTION
��
DIMENSIONS
��
OUR READERS
ARE
MOVERS
ANDREQUIREMENTS
SHAKERS. ��
Source: 2007 UCLA Magazine Reader Profile Study,
UCLA
Magazine istotal
printed
by five-color
web and is of
perfect-bound.
UCLA Magazine reaches an
estimated
quarterly
readership
more thanMaterial
MRI Market Solutions.
specifications/SWOP standards apply.
300,000 alumni, donors, friends and business leaders who all share a strong affinity
ONE�THIRD
BACK
COVER pipeline
for UCLA. Our magazine is
anSize:
interactive
to an affluent, upscale,
brand- PAGE
Trim
3/4” x 10 7/8”
Male: 855%
VERTICAL
Trim:
8 3/4”
xFemale:
8 7/8”
45%
Live
Area:
7 3/4”
x 9has
3/4” investment portfolios, travels
loyal and educated audience
that
owns
homes,
(single column)
Bleed: add 1/8” to right
side,to all sides
Bleed:
Add 1/8”
extensively and is more inclined
buy
your
and services because
2 3/8” x 9of
3/4”
left sideto
and
bottom
(9” x products
11 1/8” minimum)
your ad in our magazine.Screen:
133 recommended
Color:
CMYK
Favorite lifestyle choices:
FULL
PAGE
Read
books, visit
a
Final
artwork
be submitted
as a high-resolution PDF
(at least 300
DPI).
ONE�THIRD
PAGE
COVER
� &should
�attend
museum,
live theater
Files should be submitted on CD or via e-mail (up to 10 MB).
ISLAND
Trim: 8 3/4”and
x 10 affluent.
7/8”
INCOME � Our readers are upscale
(two columns wide)
Print Area: 7 3/4” x 9 3/4”
$1,000,000+ average net worthBleed: add 1/8” to all sides
5” x 4 3/4”
Average investment portfolio: $382,000
$382,000 average
investment
portfolio
6x theISSUES
national avg.*
SCHEDULE
FOR ����
��
Average
household
income: $143,000
$143,000 average
household
income $1 million
2x the national avg.
Net worth:
Approximately
PUBLICATION
EDUCATION
are well-informed.
Travel plans:- Our readers DATE
TWO�THIRDS PAGE
Europe
and/or
98%
earned
undergraduate degrees
INSERTIONS
DUE
AD MATERIALS
DUE
3x the national avg. ONE�SIXTH PAGE
Winter/January ’09
Hawaii
in next
(two columns
58%
earned
postgraduate degrees
Spring/April
’09wide)
12 months
5” x 9 3/4”
10/15/2008
11/5/2008
4/22/2009
7/22/2009
10/14/2009
2 3/8” x 4 3/4”
5/13/2009
8/12/2009
11/4/2009
(one column wide)
6x1/21/2009
the national avg.2/11/2009
Summer/July ’09
Fall/October
’09
READER LOYALTY - Our readers
are brand-loyal.
Winter/January ’10
86% read 3 of the last 4 issues
Will invest in stocks,
63% are more likely to purchase
bonds, mutual funds
a product or service advertised
UCLA
Magazine
�� ONE�HALF
UCLA
MAGAZINE
ALSO OFFERS BOUND�IN INSERTS.
PAGE
in next
12inmonths.
CONTACT
ADVERTISING SALES.
OwnsPLEASE
common
or
(three columns
wide)
preferred
stock
LIFESTYLE - Our readers
are
cultured.
7 3/4”
x 4 3/4”
91% read books
ADVERTISING INQUIRIES
72% visit museums
UCLA Alumni Association
60% attend live theater
Magazine Advertising Sales
ADVERTISING
RATES
Age: Has celebrated
800-825-2586
toll-free��
his/her 50th birthday
INVESTMENTS
- Our readers
are
savvy.
310-825-8678 fax
2x the national avg.
5x the national avg.
4x the national avg.
135,000 circulation base rate. Published quarterly.
MagazineAdSales@UCLAlumni.net
89% own investment portfolios
3x the national avg.
65% own mutual
funds
5x the national avg.
SIZE
FREQUENCY
MAILstock
INSTRUCTIONS
54% own common or preferred
5x the national avg.
Page
1xproduction
Insertion orders, checks and
Favorite Full
restaurant:
2x to: travelers.
California
Pizza Kitchen
should beand
addressed
TRAVEL
- Our readers
arematerials
sophisticated
frequent
Regents of UC
4x
94% took a domestic
the last year
Spreadtrip
(per in
page)
1x 2x the national avg.
c/o Magazine Advertising Sales
75% took a foreign trip in the
lastWest
3 years
James
Alumni Center 2x 3x the national avg.
28%Lives:
took Somewhere
a cruise tripininCalifornia
theBox
last
3 years
951397
4x 3x the national avg.
325 Westwood Plaza
Two-Thirds Page
1x
Los Angeles, CA 90095-1397 2x
Education: Completed post- 4x
55% Male
One-Halfgraduate
Page
study with a degree 1x
45% Female
2x
4x
Location
One-Third Page
1x
2x
81%
California
Works: As an executive or professional
4x
7% West
One-Sixth
Page
1x
Favorite
car:
6% South
2x
Lexus
4% Northeast
4x
2% Midwest
Cover 2 & 3
1x
2x
4x
Cover 4
1x
2x
4x
Gender
Age
5% 18-24
14% 25-34
19% 35-44
20% 45-54
22% 55-64
20% 65 & older
Average age: 50
Median age: 51
By the Numbers
“
�/C
$8,100
$7,700
$7,300
$7,700
$7,300
$6,900
$6,450
$6,150
$5,850
$5,650
$5,400
$5,150
$4,850
$4,600
$4,350
$4,050
$3,850
$3,650
$8,900
$8,450
$8,000
$9,700
$9,200
$8,750
We work with dozens of affinity
marketing clients: industry
leaders from financial services,
automotive and insurance to travel,
entertainment and hospitality.
Agency Discount: 15% of gross is commissionable only to advertising agencies.
Insert and gatefold: rates on request.
B&W and 2-color: rates on request.
Favorite retail store:
Nordstrom
DISCLAIMER
”
will review
and approve
all Market
contentSolutions.
and advertising graphics. Additionally, the
Source: 2007 UCLAUCLA
Magazine
Reader Profile
Study, MRI
MAGAZINE.UCLA.EDU
Partial
Client List
University
copyedit
all advertising
and
willInternet
adviseaccess.
the client if any changes
are required.
*As indexed by MRI
versus thewill
general
population
of U.S. adults
with
magazine.ucla.edu
Printed on recycled paper using vegetable-based inks
meet joe bruin
UCLA Magazine’s Average Reader >>
Source: 2007 UCLA Magazine Reader Profile Study,
MRI Market Solutions.
Male: 55%
Female: 45%
Favorite lifestyle choices:
Read books, visit a
museum, attend live theater
Average investment portfolio: $382,000
Average household income: $143,000
Net worth: Approximately $1 million
Travel plans:
Europe and/or
Hawaii in next
12 months
Will invest in stocks,
bonds, mutual funds
in next 12 months.
Owns common or
preferred stock
Age: Has celebrated
his/her 50th birthday
Favorite restaurant:
California Pizza Kitchen
Lives: Somewhere in California
Education: Completed postgraduate study with a degree
Works: As an executive or professional
Favorite car:
Lexus
Favorite retail store:
Nordstrom
our advertisers
Partial Client List
consumer behavior • reader profile
Our readers are movers and shakers. >>
UCLA Magazine reaches an estimated total quarterly readership of more than
300,000 alumni, donors, friends and business leaders who all share a strong affinity
for UCLA. Our magazine is an interactive pipeline to an affluent, upscale, brandloyal and educated audience that owns homes, has investment portfolios, travels
extensively and is more inclined to buy your products and services because of
your ad in our magazine.
Income - Our readers are upscale and affluent.
$1,000,000+ average net worth
$382,000 average investment portfolio
6x the national avg.*
$143,000 average household income
2x the national avg.
Education - Our readers are well-informed.
98% earned undergraduate degrees
58% earned postgraduate degrees
3x the national avg.
6x the national avg.
Reader Loyalty - Our readers are brand-loyal.
86% read 3 of the last 4 issues
63% are more likely to purchase
a product or service advertised in UCLA Magazine
Lifestyle - Our readers are cultured.
91% read books
72% visit museums
60% attend live theater
2x the national avg.
5x the national avg.
4x the national avg.
Investments - Our readers are savvy.
89% own investment portfolios
65% own mutual funds 54% own common or preferred stock
3x the national avg.
5x the national avg.
5x the national avg.
Travel - Our readers are sophisticated and frequent travelers.
94% took a domestic trip in the last year
75% took a foreign trip in the last 3 years
28% took a cruisetrip in the last 3 years
2x the national avg.
3x the national avg.
3x the national avg.
Gender
Age
55% Male
45% Female
5% 18-24
14% 25-34
19% 35-44
20% 45-54
22% 55-64
20% 65 & older
Average age: 50
Median age: 51
Location
81% California
7% West
6% South
4% Northeast
2% Midwest
Source: 2007 UCLA Magazine Reader Profile Study, MRI Market Solutions.
*As indexed by MRI versus the general population of U.S. adults with Internet access.
advertising rates • dimensions
dimensions >>
Back COVER
Trim: 8 3/4” x 8 7/8”
Bleed: add 1/8” to right side,
left side and bottom
full Page
COVER 2 & 3
Trim: 8 3/4” x 10 7/8”
Print Area: 7 3/4” x 9 3/4”
Bleed: add 1/8” to all sides
one-third page
vertical
(single column)
2 3/8” x 9 3/4”
one-third page
island
(two columns wide)
5” x 4 3/4”
two-thirds Page
one-sixth page
(two columns wide)
5” x 9 3/4”
(one column wide)
2 3/8” x 4 3/4”
one-half Page
(three columns wide)
7 3/4” x 4 3/4”
Advertising rates >>
135,000 circulation base rate. Published quarterly.
SIZEFrequency
4/c
Full Page
Spread (per page)
Two-Thirds Page
One-Half Page
One-Third Page
One-Sixth Page
Cover 2 & 3
Cover 4
$8,100
$7,700
$7,300
$7,700
$7,300
$6,900
$6,450
$6,150
$5,850
$5,650
$5,400
$5,150
$4,850
$4,600
$4,350
$4,050
$3,850
$3,650
$8,900
$8,450
$8,000
$9,700
$9,200
$8,750
1x
2x
4x
1x
2x
4x
1x
2x
4x
1x
2x
4x
1x
2x
4x
1x
2x
4x
1x
2x
4x
1x
2x
4x
Agency Discount: 15% of gross is commissionable only to advertising agencies.
Insert and gatefold: rates on request.
B&W and 2-color: rates on request.
Disclaimer
UCLA will review and approve all content and advertising graphics. Additionally, the
University will copyedit all advertising and will advise the client if any changes are required.
CONTACT INFO • MATERIALS DATES • PRODUCTION REQUIREMENTS
PRODUCTION REQUIREMENTS >>
UCLA Magazine is printed by five-color web and is perfect-bound. Material
specifications/SWOP standards apply.
Trim Size:
Live Area:
Bleed:
Screen: Color:
8 3/4” x 10 7/8”
7 3/4” x 9 3/4”
Add 1/8” to all sides
(9” x 11 1/8” minimum)
133 recommended
CMYK
Final artwork should be submitted as a high-resolution PDF (at least 300 DPI).
Files should be submitted on CD or via e-mail (up to 10 MB).
SCHEDULE FOR 2010-11 ISSUES >>
PUBLICATION
DATE
INSERTIONS
DUE
AD MATERIALS
DUE
April ’10
July ’10
October ’10
January ’11
April ’11
July ’11
October ’11
January ’12
01/20/10
04/21/10
07/21/10
10/13/10
01/19/11
04/20/11
07/20/11
10/19/11
01/27/10
04/28/10
07/28/10
10/20/10
01/26/11
04/27/11
07/27/11
10/26/11
>> UCLA MAGAZINE ALSO OFFERS BOUND-IN INSERTS.
PLEASE CONTACT ADVERTISING SALES.
ADVERTISING INQUIRIES
UCLA Alumni Association
Magazine Advertising Sales
800-825-2586 toll-free
310-825-8678 fax
MagazineAdSales@UCLAlumni.net
MAIL INSTRUCTIONS
Insertion orders, checks and production
materials should be addressed to:
Regents of UC
c/o Magazine Advertising Sales
James West Alumni Center
Box 951397
325 Westwood Plaza
Los Angeles, CA 90095-1397
By the Numbers
“
We work with dozens of affinity
marketing clients: industry
leaders from financial services,
automotive and insurance to travel,
entertainment and hospitality.
MAGAZINE.UCLA.EDU
”