She Says, He Says

v
s
n
.
men
e
m
o
w
on defining a life well lived
BEING IN MARRIAGE/COMMITTED
RELATIONSHIP
67%
59%
millennial women
more likely to pair up
millennial
men
STARTING/RUNNING
A COMPANY
21%
millennial women
less likely to value the
corner office...
43%
millennial
men
BEING IN CONTROL OF
YOUR DESTINY
63%
millennial women
...but controlling destiny
reduces gender gap
74%
millennial
men
She says,She says,
TECHNOLOGY ADDING
TO STRESS
45% 37% 32%
millennial
women are the most
techno-stressed
gen x
women
boomer
women
Ketchum’s marketing-to-women campaigns drive business results and have won
awards for some of the world’s best-known brands. Want to know more?
Contact Kelley Skoloda,
Partner and Director, Global Brand Marketing, at:
kelley.skoloda@ketchum.com
or visit ketchum.com/marketing-women
Sources: Ketchum New Man Code Study, 2015; Ketchum’s
The Breadwinner PheMOMenon Study, 2014/2015