influences
Transcription
influences
TREND BOOKS TRENDS & FUTURE INSIGHTS BRAND & STYLE STRATEGY PRODUCT INNOVATION STYLE & DESIGN PECLERS CAPABILITIES - OVERVIEW TRENDS & FUTURE INSIGHTS Socio-cultural, fashion, beauty, home & lifestyle trends Future consumer attitudes, values & aesthetic preferences Futur(s) Creative Innovation ® BRAND & STYLE STRATEGY Define & update Brand strategies leveraging Peclers trends & future insights Translate Brand Positioning in a consistent Style Positioning Peclers Brand & Style Matrix ® Peclers Style Positioning ® PRODUCT INNOVATION Translate Peclers trends & future insights into new innovation territories and new product concepts Bring new product concepts to life : style & design language Futur(s) Creative Innovation ® SEASONAL PRODUCT DEVELOPMENT Seasonal colors, fashion, beauty, decoration? trends Build & design product collections leveraging Peclers seasonal trend forecasting From style & design directions to exclusive products Peclers Style Consulting ® TREND BOOKS From yearly MACRO trend analysis & seasonal inspirational trends, sources for? ? SEASONAL fashion, home, beauty trends leading to actionable creative directions MAIN STREET INFLUENCES INFLUENCES MAIN STREET 2 2 1 3 UTOPIES URBAINES URBAN UTOPIAS 1 4 2 3 LOW POWER LOW POWER 5 6 2 1 3 NEXT DOOR ATTRACTION NEXT DOOR ATTRACTION 4 MAIN STREET MAIN STREET SCÉNARIOS CRÉATIFS CREATIVE SCENARIOS ATMOSPHÈRE DE COULEURS COLOR MOOD 2 1 3 BASICS CONCEPTUELS CONCEPTUAL BASICS 4 1 4 2 3 RÉTRO IMPACT RETRO IMPACT 5 6 1 CLIN D? OEIL MÉNAGER HOUSEHOLD HINT 2 4 3 5 6 1 3 4 2 5 DESIGN PNEUMATIQUE PNEUMATIC DESIGN 1 2 3 FLIPPER LAND ARCADE LAND 4 1 GRAPHIC KARTING KARTING GRAPHICS 2 4 3 5 6 4 1 2 8 5 3 6 ARTY HACKING ARTY HACKING 7 9 2 1 3 SPORT TOUCH SPORT TOUCH 4 5 OBSE SSIONS INFLUENCES INFLUENCES OBSESSIONS 1 2 3 ÉLOGE DES CLASSIQUES CELEBRATING THE CLASSICS 1 2 3 DANDY QUEER QUIRKY DANDY 4 OBSE SSIONS OBSESSIONS SCÉNARIOS CRÉATIFS CREATIVE SCENARIOS ATMOSPHÈRE DE COULEURS COLOR MOOD 1 2 3 À FLEUR DE PEAU SKIN CLOSE 4 5 2 1 3 CLASSIQUES SHOW-OFF SHOW-OFF CLASSICS 4 1 2 3 4 CHIC INSTITUTIONNEL INSTITUTIONAL CHIC 3 1 2 4 FIRST CLASS OUTDOOR FIRST CLASS OUTDOOR 5 1 2 3 Atelier d? artiste Artist studio 4 1 2 3 4 Salon proustien Proust? s salon 2 1 3 Naturaliste torturé Tormented naturalism 4 1 2 3 Séduction fatale Fatal attraction 4 5 4 1 2 3 5 Élégance troublante Disturbing elegance 6 EX TRÊME EXTREME INFLUENCES INFLUENCES 1 3 5 2 4 6 MILIEUX HOSTILES HOSTILE ENVIRONMENTS 1 2 3 Écologie archaïque Archaic ecology 4 6 EX TRÊME EXTREME SCÉNARIOS CRÉATIFS CREATIVE SCENARIOS ATMOSPHÈRE DE COULEURS COLOR MOOD 2 4 1 3 CALCINÉS GRUNGE GRUNGY CHARRING 5 3 2 1 4 EFFETS ORAGEUX STORMY CAMOUFLAGE 5 1 3 2 4 5 DESIGN VIVANT LIVING DESIGN 1 2 3 CARAPACES FEUTRÉES FELTED CARAPACES 4 5 6 4 2 5 1 3 PROTECTION WATERPROOF WATERPROOF PROTECTION 6 1 3 2 4 CRISTALLISATIONS ROMANTIQUES ROMANTIC CRYSTALLIZATION 5 1 2 3 4 5 ÉCLATS BORÉALS BOREAL FLASHES 1 3 2 4 Préciosité élémentaire Elementary preciousness 5 MAGNI FIQUE MAGNIFICENT INFLUENCES INFLUENCES 1 2 Figures légendaires Legendary figures 1 2 3 4 SOURCES ANTIQUES ANTIQUE SOURCES 1 2 3 MERVEILLES ARTISANALES ARTISANAL WONDERS 4 MAGNI FIQUE MAGNIFICENT SCÉNARIOS CRÉATIFS CREATIVE SCENARIOS 1 ATMOSPHÈRE DE COULEURS COLOR MOOD 2 1 3 ASIAN ART DÉCO ASIAN ART DECO 4 5 2 1 3 Parures d? exception Exceptional finery 4 3 1 2 Armures d? orient Oriental armors 4 4 3 1 2 Berbère de luxe Deluxe berber 4 5 4 1 2 Zen précieux Precious zen 3 4 2 1 3 EDEN LUXURIANT LUXURIANT EDEN 4 1 2 CAMPEMENT FASTUEUX LAVISH CAMP 3 1 2 3 STREET ARMOIRIES STREET KNIGHTS 4 1 2 3 ULTRA PIGMENT ULTRA PIGMENT 4 1 3 2 4 OPULENCE THÉÂTRALE THEATRICAL OPULENCE 5 www.peclersparis.com A WPP COMPANY