Architonic is the world`s leading product-information

Transcription

Architonic is the world`s leading product-information
Architonic is the world‘s leading
product-information resource for all who
produce, sell, plan or buy
in the premium building and interiors markets.
70% EU
20% US
10% ASIA/MEAST
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Germany
17%
North America
15%
Italy
10%
Asia / Middle East
9%
France
7%
Switzerland
6%
Eastern Europe/Russia 6%
Scandinavia
6%
Spain/Portugal
5%
Benelux
5%
GB/Ireland
5%
South America
3%
Austria
3%
Australia / NZL
2%
70% B-TO-B
30% B-TO-C
68% specialist visitors
35%
architecture / interior design /
landscape architecture
planning / engineering
specialist dealers / manufacturers
specialised press
product design
corporations / public authorities
gastronomy / hotel
32% Non-specialist visitors
and property owners
8%
68%
8%
5%
32%
7%
4%
3 3
27%
students architecture / design
property owners / private customers
ONLINE REPORTING
€ WHITE LABLE APPS
ARCHITONIC APP CONFIG
LAUNCH FACEBOOK/TWITTER
LAUNCH DAILYTONIC.COM
€ BANNER ADVERTISING
RELAUNCH ARCHITONIC.COM
Sales
Reps
€ ARCHITONIC MEMBERSHIP
Employees
€ VIRTUAL SHOWROOMS
New Products
100.000 Products
€ MULTICHANNEL ADVERTISING
90.000 Product
New Technologies
04
1.000 Members
900 Members
300 Members
30.000 Products
20 Members
5.000 Products
€ DESIGNBOOM MEMBERSHIP
ARCHITONIC MILESTONES 2003 - 2014
1.600 Members
200.000 Products
16 MIO VISITS/YEAR
Gründung
Architonic
GmbH
Berlin
85
Employees
0
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
THE BASIS: STRUCTURED DATA
PRODUCTS IN ARCHITONIC.COM
PRODUCTS IN VIRTUAL SHOWROOMS
IN RETAILER WEBSITES
PRODUCTS IN APPS
ARCHITONIC DATABASE
ONLY THE BEST
As a seal of quality Architonic „invests“ about 3 mio € per year in „saying no“ to non-premium clients,
guaranteeing its unique market position.
1.300 TOP BRANDS
450 TOP RETAILERS
ARCHITONIC MULTICHANNEL MARKETING
We help you to reach the most significant architects,
planners and house builders:
worldwide and at the right moment.
ARCHITONIC COMMUNITY
COMMUNITY
ARCHITONIC
CONSUMERS
HOUSE BUILDERS
CORPORATE CLIENTS
DEVELOPERS
INTERIOR DESIGNERS
ARCHITECTS
PLANNERS
AGENTS
RETAILERS
MANUFACTURERS
ARCHITONIC ALLIANCE NETWORK
FAIRS
SOCIAL MEDIA
NEWS
RESEARCH
MOBILE
RETAIL
ARCHITONIC GUIDES
FACEBOOK/TWITTER
DESIGNBOOM.COM
ARCHITONIC.COM
ARCHITONIC APPS
VIRTUAL SHOWROOMS
CAMPAIGNS
STORIES
PRODUCTS
REFERENCE PROJECTS
RICH INFORMATION PRODUCT DATABASE
SALESRETAILERS
CHANNELS
TRAFFIC ARCHITONIC ALLIANCE NETWORK
48 MIO
Visits/Year
320‘000
Copies/Year
1‘500‘000
Fans&Followers
ARCHITONIC GUIDES
FACEBOOK/TWITTER
ARCHITONIC/DESIGNBOOM
96‘000‘000
Pageviews/Year
DESIGNBOOM.COM
16 MIO
Visits/Year
2 MIO
Visits/Year
96‘000‘000
9‘000‘000
Pageviews/Year Pageviews/Year
ARCHITONIC.COM
ARCHITONIC APPS
7 MIO
Visits/Year
32‘000‘000
Pageviews/Year
VIRTUAL SHOWROOMS
Best practices: some numbers
www.architonic.com
Results: products called up + countries
Your%leads%–%user%categories%
Your products in the most important retailer
websites - WORLDWIDE
Your products in the most important retailer
websites - WORLDWIDE
Studio COMO
Denver – Colorado
Your products in the most important retailer
websites - WORLDWIDE
SILVERA - Paris
Your products in the most important retailer
websites - WORLDWIDE
SPOTTI - Milano
Your products specified in amazing
architectural projects
Il BANDO per la membership
Membership Architonic
30 famiglie di prodotto (valore € 4.300)
+
Social media post (valore € 750)
OPPURE
Membership Architonic
60 famiglie di prodotto
%
(valore € 5.200)
Il BANDO per multichannel campaign
Editorial feature
-  Articolo homepage
-  Sezione News&Trends
-  Newsletter
-  Social media
+
Product push campaign
%
(membri architonic)
Architonic: one channel for your professional
sales&marketing needs