sport Club Corinthians paulista

Transcription

100years
sport Club corinthians paulista
S U S TA I N A B I L I T Y RE P O R T 2 0 0 9
OUR HISTORY
Remarkable facts in 100 years of passion
1910
September 1 – at 8:30 PM,
under the light of a street lantern,
at the corner of the streets José
Paulino and Cônego Martins,
Sport Club Corinthians Paulista
is founded by Anselmo Corrêa,
Antônio Pereira, Carlos Silva,
Joaquim Ambrósio and
Raphael Perrone.
1911
September 17 – first match in
another city. In reality, two: in
the morning, in Campinas, the
team defeated Ponte Preta 1-0.
In the afternoon, 3-1 against
Corinthians Campineiro.
1912
December 29 – the Club’s
first trophy, Unione
Viaggiatori Italiani, in a
10-km foot race that took
place at Parque Antarctica,
by athletes Batista Boni, João
Collina and André Lepre.
1913
March 30 – Corinthians
thrashes F. C. São Paulo
4-0, and qualifies for its
first State Championship,
promoted by the Sao Paulo
Football League, in 1913.
1914
November 8 – win over
Campos Elyseos 4-0
guarantees the first
State Championship title
in Corinthians history,
undefeated, 10 wins in 10
matches.
1915
With the promise of a spot in
the State Association of Athletic
Sports (Apea), Corinthians
leaves the Sao Paulo Football
League, but fails to play in both
of them. It spends the entire
year playing friendly matches
in the State of Sao Paulo,
undefeated.
1916
December 3 – win over
Americano 3-0 guarantees the
second State Championship
title, undefeated again (8 wins
in 8 matches).
1917
The team plays the first
unified State Championship.
It finished third.
1918
March 17 – Ponte Grande field
is opened, first Corinthians
stadium, with a tie against
Palestra Itália. The friendly
match ended 3-3.
December 1 – first
Corinthians match
out of the State: win over
Flamengo, in Rio, 2-1.
1919
January 26 – champion
of the first One-Day
Tournament at the start of
the State Championship
(Challenge Cup).
1920
July 11 – the team’s
largest score in history,
over Santos: 11-0, at
Vila Belmiro, in the
State Championship.
1921
October 23 – the team
scores the highest number
of goals in a single match:
12, against Internacional
from Sao Paulo, 12-2, in the
State Championship.
1922
February 4, 1923 – win
over Paulistano ensures
title in 1922, Brazil’s first
Independence Centennial.
Corinthians is called the
“Champion of the Centennial”.
1923
September 2 – win over
Associação Atlética
São Bento 3-0 ensures
the first bi-championship
in the history of
Corinthians (1922/23).
1924
January 11 – new win
over Paulistano 1-0
ensures the State
Championship title of 1924.
This is the first out of three
State Tri-championships
attained by Corinthians.
1925
November 11 – Corinthians
plays a friendly match
against the Brazilian
National Team preparing
for the South American
Cup in Buenos Aires. The
match ends in a tie 1-1.
1926
President Ernesto
Cassano buys a piece
of land at Parque São Jorge,
name of a Tatuapé subdistrict, in the east zone
of Sao Paulo, the current
home of Corinthians.
1927
Two State Championships
are played: the Football
Amateur League, ended
on July 10, and the State
Association of Athletic Sports.
1928
July 22 – Parque São Jorge
is opened, with a tie 2-2
between Corinthians,
Champion of the Centennial
in Sao Paulo 1922, and
América, Champion of the
Centennial in Rio de Janeiro.
defeats Portuguesa 3-2
and wins its sixth State
Championship title.
1929
May 1 – the first international
win 3-1 over Barracas, from
Argentina, is the origin of
the nickname “Musketeer”,
coined by journalist Tomás
Mazzoni.
December 1 – high score
over rival Palestra Itália 4-1,
on their home-field Parque
Antarctica, ensures the State
Bi-championship, undefeated
(7 wins in 7 matches).
1930
January 4, 1931 – high score
over Santos 5-2, in Vila
Belmiro, ensures the State
championship of 1930, the
second tri-championship in
Corinthians history.
1931
The top players in
the tri-champion team
(Del Debbio, Filó, Rato
and De Maria) leave
for Lazio, Italy.
1932
In the year of the
Constitutionalist Revolution,
has its first half only.
1933
Professionalism is
introduced in Brazil,
and Corinthians signs the
first paid head coach,
Uruguayan Pedro Mazzulo.
May 20 – striker
Zuza scores most goals
for Corinthians in a single
match: 6 in the shootout
against Sírio 10-1.
1934
Corinthians signs Teleco,
who scored 255 goals in
248 matches, over ten
years playing in the
Corinthians jersey.
1935
August 4 – high score win
over Palestra Itália 4-1, at
Parque São Jorge, puts an
end to five years without
defeating the traditional rival
in the State Championship.
1936
Corinthians becomes one of a
few Clubs in the world to spend
a full year without a single defeat.
From December 1935 to March
1937, the team played 31 matches
(28 wins/ 3 draws).
1937
Estudantes 3-0 ensures
the first professional title,
the start of another trichampionship.
1938
April 25, 1939 – tie 1-1 against
São Paulo ensures the State
Championship title in 1938,
second in a row, this time
undefeated for the fourth
time in history.
1939
December 31 – high score
win over Santos 4-1
guarantees another State Trichampionship achievement.
1940
April 28 – the team participates
in the opening ceremony of
the Pacaembu Stadium. In the
first match of the day, Palestra
Itália defeats Coritiba 6-2; in the
second, Corinthians defeats
Atlético Mineiro 4-2.
1941
September 28 – win over Santos
3-2, in Vila Belmiro, ensures
another State Championship title
for Corinthians.
1942
March 28 – Corinthians
defeats Palestra 4-1 to become
champion of Quinela de Ouro
Tournament, played by the
three best teams of Sao Paulo
(Corinthians, Palmeiras and
São Paulo) and the two best
teams of Rio (Flamengo and
Fluminense).
1943
July 1 – Corinthians defeats
Palmeiras 3-1 to win the Sao
Paulo City Trophy for the
second year running.
1944
For the amount of 300
contos de réis (South
American record at the time),
Corinthians signs defender
Domingos da Guia from
Flamengo, one of the world’s
all-time best defenders.
1945
August 12 – Corinthians
defeats São Paulo 2-1, plus
five balls hitting the post,
to become the only team to
defeat the State Champion
during that year.
1946
Corinthians wins 18 out of
20 matches in the State
Championship. Even though, it
finishes as runner-up.
1947
May 1 – Corinthians
defeats Portuguesa 2-1
and wins the Sao Paulo
City Trophy once again.
1948
June 21 – Corinthians is
the only Brazilian team
to defeat powerful Torino,
four-time Italian champion,
during their tour of Brazil: 2-1.
1949
May 8 – in a friendly
match against Portuguesa,
won by Timão 2-0, the
team replaces its traditional
uniform for Torino’s claret
shirts, after their tragic
plane crash.
1950
1955
1951
1956
February 15 – a tie 1-1 against
Botafogo, at Pacaembu,
ensures the title of the RioSao Paulo Tournament.
June 30 – in its first match
abroad, Corinthians defeats
a Uruguayan combined team,
4-1, at Centenário Stadium,
in Montevideo.
January 13, 1952 – with a
high score win 4-0 over
Guarani, at Pacaembu,
Corinthians is State Champion
again after ten years. The
offensive line, with Cláudio,
Luizinho, Baltazar, Carbone
and Mário, is the first to score
over 100 goals (scored 103)
in the professional era.
1952
August 27 – after a shootout
over Palmeiras 5-1, Corinthians
retains the Sao Paulo City Trophy,
after winning it five times (1942,
1943, 1947, 1948 and 1952).
January 25, 1953 – Corinthians
wins the State Championship of
1952, the second in a row.
1953
May 31 – Corinthians wins
the Rio-Sao Paulo Tournament
once again.
Barcelona, from Spain, 1-0,
to win the Little World Cup in
Caracas, Venezuela.
1954
July 10 – win over
Palmeiras 1-0 ensures
the second Rio-Sao Paulo
Tournament title in a row,
and third overall.
February 6, 1955 – a tie
1-1 against Palmeiras ensures
the title for the previous year,
1954, the 4th Centennial
of Sao Paulo. Corinthians is
then called the “Champion
of the Centennials”.
Benfica, from Portugal, 2-1, at
Pacaembu, to become champion
of the Charles Miller International
Tournament.
December 2 – after a tie 2-2
against São Paulo, the team
reaches a 25-match unbeaten
streak, and holds the Trophy of
the Undefeated for the first time.
1957
November 3 – with a lastminute equalizer, CorinthiansSantos ends 3-3, with the team
reaching another 25-match
unbeaten streak in the State
Championship. Now, the
team retains the Trophy of the
Undefeated.
1958
Brazil becomes World
Champions for the first time,
in Sweden, with Corinthians
players Gilmar (goalkeeper)
and Oreco (left winger) in the
winning team.
1959
Corinthians finishes a series
of 64 matches against foreign
teams, playing in Brazil and
abroad (47 wins/ 10 draws/
only 7 losses).
1960
For 8 million cruzeiros,
Corinthians signs striker Almir
Albuquerque from Vasco,
nicknamed “White Pelé”.
1961
February 25 – inauguration
of Parque São Jorge
floodlight, in a shootout
7-2 against Flamengo.
1962
June 21– after a tie 3-3
against Santos, at Vila
Belmiro, Corinthians wins
the 1st Sao Paulo Trophy.
1963
Runner-up in Rio-Sao Paulo
Tournament.
1964
Corinthians wins the State
Championship in the aspirant
category (would win again in
the two subsequent years)
and introduces a top player
to world football: Roberto
Rivellino.
1965
becomes the first team
to represent the Brazilian
National Team abroad,
against Arsenal, in London.
In basketball, Corinthians,
with players Amaury,
Wlamir, René, Ubiratan and
Rosa Branca, is undefeated
Metropolitan Champion, and
wins also the State, Brazilian
and South American cups.
In July 1965, it defeats Real
Madrid, from Spain, 118-109,
at Parque São Jorge.
1966
Rio-Sao Paulo Tournament
Champion, shared with
Botafogo, Santos and Vasco,
a tie-breaker was not
scheduled. Corinthians
basketball is Metropolitan bichampion, South American,
and second in the World Cup.
1967
Corinthians finishes first
in the first round of the first
Roberto Gomes Pedrosa
(Robertão) Tournament.
In the final play-off, with
Palmeiras, Inter and
Grêmio, finishes third.
1968
March 6 – the team ends
a 10-year, 22-match winless
streak against Pelé-led
Santos: Corinthians 2-0
at the Pacaembu Stadium,
goals scored by Paulo
Borges and Flávio.
1969
The deaths of right winger
Lidu and left striker Eduardo,
in a car accident, shocks the
team that was leading the
State Championship.
August 17 – another
win over Barcelona, from
Spain, this time 2-1, in the
second half-hour extra-time,
ensures the Costa del
Sol Tournament win, in
Malaga, Spain.
1970
In the World Cup played
in Mexico, Brazil becomes
champions for the third
time, with Rivellino.
Goalkeeper Ado from
Corinthians, substitute for
Félix, was also in that team.
1971
February 19 – in a match
played at the Mineirão
Stadium, in Belo Horizonte,
Corinthians defeats
Internacional (RS) 1-0, with
a free kick by Rivellino, to
become People’s Champion,
a tournament of the four
most popular teams in
Brazil (Corinthians,
Flamengo, Atlético-MG
and Internacional-RS).
1972
Corinthians reaches the
semifinals of the Brazilian
Championship.
for the first time in
17 years. In the final, it is
defeated by Palmeiras.
conquered by the Club in
its history. Many more
were to come.
1975
1980
February 2 – after a tie
2-2 at the normal playing
time, Corinthians defeats
São Paulo 4-3 in penalty
kicks, to win the São Paulo
Futebol Clube Trophy, an
international tournament
promoted by São Paulo itself
with Peñarol, from Uruguay,
and San Lorenzo, from
Argentina.
1976
December 12 – estimated
70 thousand fans travel
to Rio de Janeiro to attend
the Brazilian Championship
semifinal match against
Fluminense (1-1 draw,
4-1 penalty kicks) with
Corinthians advancing
to the final match against
Internacional. It is considered
one of the largest people
displacements in times
of peace.
1977
October 13 – after 22 years,
eight months and seven
days, Corinthians is again
State Champions, by
defeating Ponte Preta 1-0,
a goal scored by Basílio.
1978
March 3 – champion of
Laudo Natel Tournament,
a knock-out tournament
previous to the State
Championship, by defeating
Palmeiras 2-1 in the final.
November 26 –
Corinthians wins the
Sao Paulo City Trophy,
serving as the first
half of the State
Championship, by
defeating Santos 1- 0, with
a goal scored by Palhinha,
and a remarkable
performance by Sócrates.
1974
1979
1973
October 9 – Corinthians
defeats São Paulo 1-0
to win the first half of the
State Championship, and
qualifies for the final match
February 10, 1980 – 2-0 win
over Ponte Preta, after the
third final match, ensures
another State Championship
title, for 1979, the 16th
The Club finished fourth in
the State Championship and
fifth in the Brazilian.
1981
The eighth place in the State
Championship relegates
Corinthians to the Silver
Trophy in the next year. Start
of the so-called Corinthians
Democracy, a movement
aimed at ensuring higher
participation of players and
other Club employees in
decision-making at the
football department.
1982
December 12 – 3-1 win over
São Paulo ensures another
State Championship title,
the 18th in its history.
1983
December 9 – State Bichampions, again over
São Paulo, after a 1-1 tie,
for having won the first
final leg 1-0.
1984
May 6 – defeated by
Flamengo – then national
champions – in the first leg of
the Brazilian Championship
quarterfinals, in Rio, 2-0,
Corinthians had to achieve
a two-goal difference at the
Morumbi Stadium. The Club
wins 4-1 and qualifies for the
semifinals against Fluminense.
1985
Corinthians sets up a
super-team, with players
having passed by their
National Teams in every
position: Carlos, Édson,
Juninho, De León and
Wladimir; Dunga, Casagrande
and Zenon; Paulo César,
Serginho and João Paulo.
OUR HISTORY
1986
Three players from Corinthians
go to the World Cup in Mexico
with the Brazilian National
Team: Carlos (goalkeeper),
Édson (right winger) and
Casagrande (striker).
1987
The Club finishes 19th – last but
one – in the first half of the State
Championship. In an incredible
comeback, the Club wins 13,
ties 5 and loses only one match
in the second half. It defeats
Santos in the semifinals to
qualify for the finals against São
Paulo, for an honorable vicechampionship.
1988
July 31 – 1-0 win over Guarani,
in Campinas, scored by
youth Viola, only 19, in the
extra-time, for the 20th State
Championship title.
1989
In an unprecedented deal
with Palmeiras, Corinthians
trades midfielder Ribamar
for the arrival to Parque São
Jorge of one of the greatest
idols in the Club’s recent
history: José Ferreira Neto,
midfielder Neto.
Corinthians Masters’ team and
the then professional team,
which thrashes them 12-0.
1993
Corinthians finishes as
runner-up in both State
Championship and Rio-Sao
Paulo Tournament. The
Club is third in the Brazilian
Championship, although losing
only a single match in the entire
competition, to Vitória, 2-1, in
Salvador (Bahia).
1994
August 9 – in a shootout
against Santos 6-3, Corinthians
wins Copa Bandeirantes, and
qualifies for the next year’s
Cup of Brazil.
1995
June 21 – Corinthians
wins its first Cup of Brazil
title, by defeating Grêmio
1-0 in Porto Alegre, and
qualifies for Copa
Libertadores in the next year.
August 6 – Corinthians
wins another State
Championship title, by defeating
Palmeiras for the first time in a
final match, 2-1, goal scored by
Elivélton in extra-time.
1990
1996
1991
1997
December 16 – 1-0 win over
São Paulo, goal scored by
Tupãzinho, ensures the first
Brazilian Championship title for
Corinthians.
January 27 – Corinthians
becomes champion of the
Supercup of Brazil, by defeating
Flamengo, Cup of Brazil
champions, 1-0, goal
scored by Neto.
1992
May 1 – Parque São Jorge is
reopened with its present-day
capacity, in a match between
August 24 – 2-0 win over
Bétis, in Cadiz, Spain,
guarantees the Ramón
de Carranza international
tournament title.
June 5 – a tie 1-1 against São
Paulo ensures the State
Championship title in 1997, year
of the Club’s first partnership in
history, with Banco Excel.
1998
Cruzeiro 2-0, at the Morumbi
Stadium, guarantees
the second Brazilian
Championship title.
1999
June 20 – State Champions
once again, over Palmeiras
after a tie 2-2 in the second
final leg, with Edílson juggling
the ball several times in this
match. Corinthians had won
first leg 3-0.
December 22 – a tie 0-0
against Atlético-MG, at
Morumbi, ensures the
Brazilian Championship for
the second year running
1998/99 – and for the third
time in history (1990).
2000
January 14 – Corinthians
defeats Vasco 4-3 in penalty
kicks, after a tie 0-0 in normal
playing time and extra-time,
to become the 1st FIFA Club
World Cup champions, in a
tournament held in Brazil.
2001
May 27 – a tie 0-0 against
Botafogo from Ribeirão Preto,
at Morumbi, after winning
the first leg of the finals 3-0 in
Ribeirão Preto, ensures the
24th State Championship title
in its history.
2002
Two achievements in
three days: on May 12,
Corinthians-São Paulo
ends 1-1 securing the RioSao Paulo Tournament title
for Corinthians. On May
15, another tie, 1-1 against
Brasiliense, in Taguatinga
(DF), guarantees the title of
Cup of Brazil and a spot in
Copa Libertadores.
2003
March 22 – State Champions
for the 25th time, by defeating
São Paulo 3-2.
2004
January 25 – champions,
Sao Paulo Cup of
Football for Juniors.
2005
December 4 – even
defeated by Goiás, 3-2, in
Goiânia, in the last match,
Corinthians wins the
Brazilian Championship
for the 4th time, relying on
Argentine star Carlitos
Tevez and on the partnership
ºwith MSI Group.
2006
Corinthians midfielder
Ricardinho plays in the World
Cup in Germany with the
Brazilian National Team.
2007
Corinthians is relegated
to the B Series Brazilian
Championship, and starts it
administrative reformulation.
2008
October 25 – 2-0 win
over Ceará, at Pacaembu,
ensures the promotion
back to A Series Brazilian
Championship in the next
year. At the year end,
Corinthians signs Ronaldo,
The Phenomenon.
2009
May 3 – a 1-1 tie against
Santos, at Pacaembu,
after winning 3-1 in the first
leg at Vila Belmiro, ensures
the 26th State Championship
title for Corinthians,
undefeated for the fifth
time in history.
July 1 – a 2-2 tie against
Internacional, in Porto Alegre,
after winning 2-0 in the first
leg, at Pacaembu, ensures
the 3rd Cup of Brazil title for
Corinthians, and a spot in
Copa Libertadores.
2010
In the year of its Centennial,
Corinthians plays the State
Championship, Brazilian
Championship and Copa
Libertadores.
“I HAVE SEEN CORINTHIANS WIN, I HAVE
SEEN CORINTHIANS LOSE. BUT I HAVE
NEVER SEEN CORINTHIANS GIVE UP”
Mário Sérgio, CORINTHIANS COACH IN 1993 AND 1995
3
sustainability
report 2009
KICK OFF
Sport Club Corinthians Paulista,
for the second year running, publishes its sustainability
report, a fundamental initiative for transparency and accountability of the current management.
Corinthians has been the first Club in the world to
publish a sustainability report based on the guidelines
proposed by the Global Reporting Initiative (GRI), an organization that sets the world standard for reporting information other than financial statements.
Although this report is primarily intended for investors,
financial institutions, business partners, labor entities,
and other Clubs, we have been noticing an increasing interest for the publication by other audiences, which can
be explained by the passion that involves football and
everything relative to Corinthians.
PERIOD This report covers the period January 1 to December 31, 2009, in addition to material facts up to April
2010. The report is published annually, the last one referring to 2008.
SCOPE The facts reported cover all the activities of the
Club, especially in the Football Department, which includes
Parque Ecológico and Itaquera Training Centers.
BOUNDARY This report does not present any limitations, changes or restatements relative to information
provided in the previous report that might affect its understanding and comparability.
MATERIALITY The reporting process and the prioritization of the topics covered were conducted by the Presidency and the Financial Area, supported by other Directors
and by a consulting firm specializing in communication and
sustainability.
EXTERNAL ASSURANCE This sustainability report has
been verified by an independent third-party, PricewaterhouseCoopers, with its economic-financial statements
audited by BDO.
Contact For additional information, please, refer to
Raul Corrêa da Silva, Director of Finances, Corinthians,
by e-mail rcorrea@sccorinthians.com.br.
THIS REPORT REACHES APPLICATION
level C+ OF THE GRI GUIDELINES.
GRI GUIDELINES APPLICATION LEVEL
G3 PROFILE
Respond to items: 1.1; 2.1 - 2.10; 3.1 - 3.8, 3.10 - 3.12; 4.1 4.4, 4.14 - 4.15;
G3 MANAGEMENT
APPROACH INFORMATION
Not required
G3 PERFORMANCE
INDICATORS & SECTOR
SUPPLEMENT INDICATORS
Report at least 10 Performance Indicators,
including at least one of each area: social,
economic and environmental.
PERFORMANCE INDICATORS
ECONOMIC
PERFORMANCE
EC1
55
SOCIAL
PERFORMANCE
LA1
08
SOCIAL PERFORMANCE
(PRODUCTS)
PR9
40
ENVIRONMENTAL
PERFORMANCE
PAGe
EC4
40
PAGe
HR6
23
PAGe
SO5
PAGe
50
SO8
PAGe
EN3 EN8
PAGe
12
PROFILE INDICATORS
STRATEGY
AND ANALYSIS
1.1
05
ORGANIZATIONAL
PROFILE
2.1
2.2 2.3 2.4 2.5
REPORT
PARAMETERS
3.1
3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.10 3.11 3.12
GOVERNANCE, COMMITMENTS
AND ENGAGEMENT
4.1
4.2 4.3 4.4 4.14 4.15
PAGe
EN
11
PAGe
15
EN PAGe
28 40
PAGe
40
PAGe
2.6 2.7 2.8 2.9 2.10
PAGes
33, 34, 35, 36 e 37
PAGe
07
PAGe
03
CONTENTS
INTRODUCTION
MESSAGE FROM THE PRESIDENT
5
PROFILE
ORGANIZATIONAL PROFILE
Parque São Jorge
7
12
SPORTS
PROFESSIONAL FOOTBALL
YOUTH FOOTBALL
OTHER SPORTS
17
22
24
FANS
LOYAL FANS
29
GOVERNANCE AND MANAGEMENT
CORPORATE GOVERNANCE
STAKEHOLDERS
ECONOMIC-FINANCIAL PERFORMANCE
33
36
38
COMMUNICATION
Marketing
SOCIAL AND CULTURAL INVESTMENTS
43
49
FINANCIAL STATEMENTS
52
ASSURANCE REPORT
57
CREDITS
Photos: Gustavo Scatena / Imagem Paulista (cover); Daniel Kfouri (flap a); Alline Tosha/Edson Lopes Jr (flap b)
EDITORIAL COUNCIL
Andrés navarro Sanchez
Raul Corrêa da Silva
Marcos Chiarastelli
RESEARCH AND TEXT
Report Comunicação
CONTENTS CONSULTING
Crowe Horwath RCS
fernando pereira da silva
COORDINATION
Estevam Pereira
CONSULTING
Celso Unzelte
EDITING
Álvaro penachioni
beto gomes
REPORTING
gustavo hofman
ART DIRECTION
marcel votre
MArcio Penna
PHOTOS
agência corinthians,
Alline Tosha and Edson
Lopes Jr., daniel kfouri,
gustavo scatena
pisco del gaiso
PHOTO EDITING
pisco del gaiso
INFOGRAPHIC
marcus penna
THIS WORK HAS BEEN
ENTIRELY DEVELOPED
BY CORINTHIANS FANS,
WITH PASSION AND
PROFESSIONALISM.
PROJECT MANAGEMENT
clarissa ramos
PROOFREADING
assertiva produções editoriais
PRINTING AND FINISHING
ipsis gráfica e editora
TRANSLATION
ARTE COMERCIAL
selo
fsc
5
sustainability
report 2009
MESSAGE FROM THE PRESIDENT
TIME TO CELEBRATE
WE CELEBRATE 100 YEARS OF PASSION FOR THE CLUB WITH THE
MOST LOYAL FANS, BUT ALSO THE SUCCESS OF A MANAGEMENT
MODEL BASED ON TRANSPARENCY AND PROFESSIONALISM
2010 IS A YEAR OF JOY for the Corinthians
nation. A year to celebrate the centennial of one of
the greatest football Clubs in the world, and that with
the most loyal fans on the planet. It is also time to
celebrate the progress we made inside and outside
the football field, not neglecting the future.
On the playing field, Corinthians was brilliant in
2009. We started the year by winning the SP Cup
of Juniors for the seventh time in our history – the
Club with most honors in the tournament –, which
valorizes and demonstrates the work we have
been doing with youth football. In addition, we
were crowned undefeated State Champions, an
achievement not reached in the past 37 years in the
championship. Next, we raised the trophy for the
Cup of Brazil, fulfilling our target to qualify for Copa
Libertadores in our centennial year.
From the standpoint of sporting management,
we set a new standard in Brazilian football by signing
Ronaldo, the Phenomenon, one of the greatest
players in history. We repeated the strategy in 2010,
with left winger Roberto Carlos, World Cup champion
and renowned star in the world of football. Therefore,
we have shown that with a serious management,
focused on the Club’s best interests not personal
interests, it is possible to build a great team without
compromising the Club finances.
At the end of 2009, the Club’s total income
reached R$ 181 million, a 54% growth when
compared to 2008, and 293% against 2004.
We reduced our dependency on income from the
transfer of athletes; we increased the generation of
new resources; and launched our revenues with
tickets and sponsors. The sponsorship agreement
reached with NeoQuímica and Bozzano in 2010
deserves highlighting. It is the largest in Brazilian
football and one of the largest in world football.
In a nutshell, the Club has grown and is structured.
Ever since the current board took over Corinthians
management in 2007, we prioritized essential points:
absolute respect for our identity; respect for our
culture; respect for our differences and traditions;
dissemination of the values of our nation to whoever
become part of it; and the involvement of the fans with
the team and the Club. One day the current Board of
Directors will leave, but this work will stay.
We continue to invest in football infrastructure,
we set up a powerful squad, and maintained our
coaching staff, contrary to the modus operandi of
most Brazilian Clubs.
The Statute of the Club – that is one of the most
modern, efficient and democratic in Brazilian football
-, as it establishes direct election for President and
Vice-president by Club members with no reelection
allowed, will be remodeled in 2010. The goal is to
strengthen even further our corporate governance,
based on the principles of transparency, equity,
accountability and sustainability.
Corinthians progresses with each passing day.
And not only in football. We always want the best
for the Club. What matters is to continue with the
ethical, professional and relentless work of the recent
years. We rely on a transparent management to keep
Corinthians at the top of Brazilian football, and make
it the greatest football Club in the world. This way, we
will give even more joy to our fans, a greater sense of
existence for Corinthians.
Andrés
navarro Sanchez
PRESIDENT, SPORT
CLUB CORINTHIANS
PAULISTA
6
sustainability
report 2009
daniel kfouri
PROFILE
“CORINTHIANS HAS NO FANS,
CORINTHIANS HAS MILITANTS.”
Luiz Inácio Lula da Silva, PRESIDENT OF BRAZIL, FOR THE BOOK TIMÃO: 100 YEARS,
100 MATCHES, 100 IDOLS, BY JOURNALIST CELSO UNZELTE
7
sustainability
report 2009
ORGANIZATIONAL PROFILE
WITHIN
OUR HEARTS
THE HARMONIOUS COEXISTENCE OF PROFESSIONAL
FOOTBALL AND SOCIAL CLUB CONTRIBUTES TO THE
GRANDEUR OF CORINTHIANS
IN 2010, WE CELEBRATE 100 YEARS since that evening when five workers from the Sao Paulo
district of Bom Retiro, under the light of a street lantern, decided to found Sport Club Corinthians Paulista. The
main target of that enterprise has been unchanged over this first century of existence: the practice of football.
However, almost every other thing has been transformed since that historic event on September 1, 1910.
Corinthians has transcended its primary condition of a social Club to turn into a true phenomenon,
capable to catalyze the attention of over 30 million fans, spread all over Brazil and the world. It is
the second largest fan base in the country, the largest in Sao Paulo, Latin America’s largest economic
and financial center.
From a small Club on the outskirts, like many others founded in the first decade of the 20th century,
Corinthians became part of the official football. Next, it became a professional Club. First, on the field, as
occurred in 1933, with the sport itself that is its main raison d’être. And now also in its management aspects.
Today, as has been happening since 1910, Corinthians continues to be a synonym for football, the
main attraction it has to offer to its fans and other audiences. It was the first FIFA Club World Champion,
under the model as defined from 2000. It has won four Brazilian Championships, in 1990, 1998, 1999 and
2005, and three Cups of Brazil, in 1995, 2002 and 2009. The Club closed the 20th century as the greatest
Sao Paulo State champion, and still is the Club with most honors - 26 championships -, the last of them
undefeated in 2009.
THE CLUB
NAME OF THE ORGANIZATION Sport Club
Corinthians Paulista
NATURE OF OWNERSHIP Sports entity not for profit
HEADQUARTERS Rua São Jorge, 777, Tatuapé,
Sao Paulo – SP – Brazil
CLUB MEMBERS IN GOOD STANDING Primary 15.715;
dependents 14.277
EMPLOYEES 653
FANS 30 million
MASCOT Musketeer
PATRON SAINT Saint George
TOTAL ASSETS R$ 359.18 million
as of December 31, 2009
NET EQUITY R$ 58.32 million
as of December 31, 2009
OPERATING REVENUES Football R$ 149.48 million
as of December 31, 2009; Club R$ 31.55 million as of
December 31, 2009
8
perfil da
organização
In the National Ranking of Clubs of the Brazilian Football Confederation
(CBF), Corinthians is 2nd, with 1,998 points earned, considering the Brazilian
Championship (since 1971) and Cup of Brazil (since 1989).
Currently, Corinthians professional team plays in the A1 Series Sao Paulo
State Championship, promoted by the Sao Paulo State Football Federation,
and Brazilian Championship A Series, promoted by CBF. In 2010, in the
centennial year, the team also plays in the Copa Libertadores de America, the
major South American club tournament, promoted by the South-American
Football Confederation (Conmebol).
At Parque São Jorge, its headquarters in Sao Paulo, the Corinthians team
enjoys the necessary facilities for physical and technical training of its professionals:
the field of Alfredo Schürig Stadium, a modern academy, and the well equipped
Osmar de Oliveira Preparation and Rehabilitation Center (CePROO). With 158
thousand sqm, Parque São Jorge is the largest social site of a Brazilian football Club.
Our over 29 thousand Club members enjoy facilities to play the following
Olympic sports: athletics, basketball, boxing, handball, judo, rowing, swimming,
synchronized swimming, table tennis, taekwondo, tennis, and volleyball, in
addition to futsal (Paralympic) and football fields (men’s and women’s).
OUR TEAM
Composition of personnel
BY EMPLOYMENT TYPE
Directors* 14
159
Advisors to the board* Managers 31
Heads/Coordinators 27
Technicians/Supervisors 78
Administrative 115
Operational 238
Professional football players 52
Amateur football players 97
Doctors/Masseurs/
Physiotherapists 15
Interns 18
TOTAL 844
* Directors and advisors are unpaid positions
9
sustainability
report 2009
FAMOUS FANS
Luiz Inácio Lula da Silva,
President of the Republic
Leandro Barbosa,
NBA basketball player
Fernando Henrique Cardoso,
former President of the Republic
Daiane dos Santos, world
champion floor gymnastics
Jânio da Silva Quadros,
former President of the Republic
Serginho Groisman,
TV announcer
Charles Miller, father of
football in Brazil
Luciano Huck,
TV announcer
Ayrton Senna, three-time
Formula 1 champion
Marta, four-time FIFA
Women's Player of the Year
Emerson Fittipaldi, two-time
Formula 1 champion and two-time
Indianapolis 500 winner
Adoniran Barbosa, singer
and songwriter
Rubens Barrichello, holds the
record for most Formula 1 starts
Dom Paulo Evaristo Arns,
Archbishop and activist
of social causes
Antonio Ermírio de Moraes,
President, Grupo Votorantim
Elis Regina, singer
Rita Lee, singer and songwriter
Toquinho, singer and songwriter
Silvio Santos, entrepreneur
and TV announcer
You, another crazy
in the gang
Hortência Marcari, basketball
world champion and Olympic
silver-medalist
MAJOR
HONORS
FIFA CLUB WORLD CHAMPION (2000)
BRAZILIAN CHAMPION (1990, 1998, 1999, 2005)
CUP OF BRAZIL CHAMPION (1995, 2002, 2009)
SAO PAULO STATE CHAMPION (26 times)
10
relatório de
sustentabilidade 2009
"IT IS THE BEST
CROWD IN
THE WORLD
FOR A PLAYER."
ronaldo, THE PHENOMENON,
INTERVIEWED BY A BRAZILIAN TV STATION
11
sustainability
report 2009
GALLERY
Great stars played for Corinthians during its centennial history.
Names such as Neco, Filó, Luizinho, Cláudio, Baltazar, Dino
Sani, Zé Maria, Wladimir, Biro-Biro, Ronaldo, Palhinha, Dinei,
Marcelinho Carioca and Neto, among others, played in
our jersey. Next, there is a list of world famous players that
defended our side.
Baltazar (Oswaldo Silva) – the “Golden Little Head”
scored 267 goals for Corinthians, and played for Brazil
in World Cups 1950 and 1954.
Basílio (João Roberto Basílio) – scored the championshipwinning goal in 1977 after almost 23 years without the honor,
and served as ‘Timão’ head coach four times.
Biro-Biro (Antônio José da Silva Filho) – Corinthians idol in the
1980’s, was part of the so-called Corinthians Democracy, State
Champion in 1982 and 1983.
Cláudio (Cláudio Christovam de Pinho) – top scorer in the
Club’s history, with 303 goals, was part of the famous "100goal offensive line", in 1951.
Deco (Anderson Luis de Souza) – midfielder with Porto,
Barcelona, Chelsea and Portuguese National Team.
Dida (Nelson de Jesus Silva) – goalkeeper with Milan, and
World Cup champion with Brazil in 2002.
Domingos da Guia (Domingos Antônio da Guia) –
defender with the Brazilian Team in World Cup 1938.
Dunga (Carlos Caetano Bledorn Verri) – World Cup champion
defensive midfielder with Brazil in 1994, and current head
coach of the Brazilian Team.
Gamarra (Carlos Alberto Gamarra Pavón) – defender with the
Paraguayan National Team.
Garrincha (Manuel dos Santos) – World Cup champion
striker with Brazil in 1958 and 1962, and one of the all-time
greatest football players.
Gilmar (Gilmar dos Santos Neves) – World Cup champion
goalkeeper with Brazil in 1958 and 1962.
Luizinho (Luís Trochillo) – the “Little Thumb” played for the
Club in the 1950’s and 1960’s, winning three State
Championships and two Rio-SP Tournaments. He is the top
scorer for ‘Timão’ in the derbies against Palmeiras, with 21 goals.
Neco (Manuel Nunes) – Corinthians’ first great idol,
defending the black-and-white side for 17 years. Together
with Amílcar, he was also the first Corinthians player in the
Brazilian National Team.
Rincón (Freddy Eusébio Gustavo Rincón Valencia) –
midfielder with the Colombian National Team.
Rivaldo (Rivaldo Vitor Borba Ferrreira) – World Cup
champion striker with Brazil in 2002.
Rivellino (Roberto Rivellino) – World Cup champion
offensive midfielder with Brazil in 1970.
Roberto Carlos (Roberto Carlos da Silva) – left winger
with the Brazilian Team, Internazionale Milano,
Real Madrid, and Fenerbahçe.
Ronaldo ( Ronaldo Luís Nazário de Lima) – striker
with the Brazilian Team, Real Madrid, Barcelona,
Internazionale Milano, and Milan.
carlitos tevez
Ronaldo (Ronaldo Soares Giovanelli) – ‘owner' of
Corinthians jersey n0 1 for 10 years, Brazilian champion
in 1990 and Cup of Brazil in 1995.
Sócrates (Sócrates Brasileiro Sampaio de Souza Vieira de
Oliveira) – offensive midfielder and captain with the Brazilian
Team in the 1982 World Cup.
Teleco (Uriel Fernandes) – scored 251 goals in 246 matches
for Corinthians, the Club’s highest average, and was five times
the State Championship top-scorer.
Tevez (Carlos Alberto Tevez) – striker with Manchester
United, Manchester City, and Argentina.
Vampeta (Marcos André Batista Santos) – World Cup
champion midfielder with Brazil in 2002.
Viola (Paulo Sérgio Rosa) – World Cup champion
striker with Brazil in 1994.
Zé Elias (José Elias Moedim Júnior) – midfielder with Bayern
Leverkusen and Internazionale Milano, among other teams.
He won Cup of Brazil and Sao Paulo State Championship for
Corinthians in 1995.
Zé Maria (José Maria Rodrigues Alves) – nicknamed "Super
Zé", for his determination and physical vigor, won four State
Championships with the Club (1977, 79, 82 and 83) and played
for Brazil in World Cups 1970 and 1974.
12
parque
são jorge
OUR HOME
PARQUE SÃO JORGE IS THE LARGEST SOCIAL SITE OF A CLUB IN BRAZIL
AND OFFERS ITS USERS A LARGE, DIVERSIFIED INFRASTRUCTURE
DIRECT ENERGY CONSUMPTION
Parque São Jorge:
CT Itaquera: Total: 17,923.89 GJ
359.67 GJ
18,283.56 GJ
TOTAL WATER CONSUMPTION
Parque São Jorge:
CT Itaquera: Parque Ecológico
Total: c
A
15,637 cubic m
9,388 cubic m
1,823 cubic m
26,848 cubic m
A
D
the Stadium
Alfredo Schürig Stadium
was opened on July 22, 1928,
with the match Corinthians 2-2
América-RJ, with an attendance of 2
thousand. The stadium has received 484
Corinthians matches, with a highly positive
balance: 356 wins, 65 draws, 63 losses. In
these matches, the team scored 1,345 goals and
conceded 491. The last match was held on August 3,
2002, when the team defeated 1-0 Brasiliense.
f
l
Although the stadium capacity is 18 thousand now, the record
attendance was 27,384, in the match Corinthians 1-2 Santos in 1962.
It is currently used as a training field for the professional team, and had
the pitch renovated at the end of 2009.
For the centennial, large remodeling works are to be executed in the stadium, which
will expand its capacity to hold large cultural events. New VIP box seats will be installed, and
Corinthians will use it for some football matches as well.
b
h
i
g
k
13
sustainability
report 2009
b
AMPHITHEATER
e
The Corinthians amphitheater can
hold 388 people in a modern, multimedia
facility. In 2009, a number of events were
held in the space.
c
SÃO JORGE FOUNTAIN
Before the acquisition of the lot on the
borders of Tietê River, in the 1920’s, the
historic Parque São Jorge fountain was already
there. Over time, parents have the tradition
of taking their children there to ‘baptize’ them
Corinthians fans. A Saint George image was
placed at its side, and, later, a chapel was built
at the site. In 2010, it will be remodeled and
made available to Corinthians fans.
d
CHAPEL
Opened on November 26, 1967 from a
project drafted in the 1950’s, the place is open
everyday, after it was totally remodeled at
the end of 2007. The initiative involved a new
decoration and allowed the restoration of the
original frescos. An attraction of the chapel is
the image of the team’s patron Saint George,
hand carved in wood, brought directly from
the Vatican and blessed by Pope John Paul II.
SPORTS COURTS
i
The Club offers a number of sports facilities
to its members. There are six clay tennis
courts, 12 outdoor multi-sports courts, a minigymnasium for 500 people, beach football
pitch, bocce court, badminton court, 7-side
football field in artificial turf, game parlor, and
an official football field in artificial turf.
f
WOMEN’S DEPARTMENT
Especially created to care about Corinthians
female fans, the Women’s Department
has a familiar, cozy atmosphere in a space
created exclusively to them. Well tuned to
the needs of female members, the place
was totally revitalized to hold courses and
workshops involving essential daily issues
in the 21st century. From craftsmanship to
high gastronomy, female Club members can
dedicate to classes of painting, sculpture, health
care, posture, dance, and other novelties.
g
GYMNASIUM
The Parque São Jorge multi-sports gymnasium
is Latin America’s largest private indoor sports
arena. To adapt its accommodations to the
requirements of the Statute of the Fan, its
capacity, which used to be 15 thousand in the
1960’s, was reduced to 7,086 people. It holds
futsal matches, youth basketball, volleyball and
other games.
h
MEGASTORE
At the end of 2009, ‘Poderoso Timão’
megastore was opened at Parque São Jorge.
It is the largest store in the chain,
with over 400 sqm.
k
Memorial
Corinthians Memorial, located at the Parque
São Jorge main entrance, is a journey through
100 years of black-and-white history. It has
over 1,500 sqm, with various resources,
Corinthians memorabilia, and a lot of emotion.
j
WATER PARK
Corinthians boasts Brazil’s largest water
park, with seven pools, two of them heated,
one with waves, one with flume, shaped like
half-moon, one for children under-5, one with
island, five water slides, and two rides.
k
Restaurant
With a modern structure, the restaurant
has capacity for 520 people, with 30
employees. Totally computerized, it offers
four computers and five wide screens,
in addition to air conditioning. With the
options of self-service or à la carte, the
black-and-white restaurant usually caters
for 1,500 people at the weekends, but is
structured to receive even more.
l
NOBLE ROOM (“SALÃO NOBRE”)
The Noble Room at Sport Club Corinthians
Paulista has 1,356 sqm and holds 2 thousand
people for events in the auditorium format,
1,200 people for a cocktail party, and 1,000
people for dinner. It offers air conditioning,
bar, dance floor, wide screen, dressing room,
equipped kitchen, cloakroom, sound and
lighting control room, elegant marble floor,
100 rectangular tables for four, 100 round
tables for eight, 1,200 upholstered chairs, and
a parking lot for 800 cars.
j
PARQUE
SÃO JORGE
e
Location: Rua São
Jorge, 777, Tatuapé, east
zone of Sao Paulo (SP).
Area: 158
thousand sqm
DANILO, IARLEY AND RALF
AT CePROO: OPENED IN
2008, IT IS ONE OF
THE MOST ADVANCED
CENTERS IN BRAZIL
CePROO - OSMAR DE OLIVEIRA PREPARATION
AND REHABILITATION CENTER
One of the most advanced training and rehabilitation
centers for athletes in Brazil, CePROO was opened in 2008
to serve the Corinthians professional football department.
PLAYER's LOCKER ROOM
Each player has his own locker, with their stylized picture, to
keep their belongings. There are showers, an ice machine,
used for immersion in bath tubs, and a scale.
COACHING STAFF LOCKER ROOM
In this place the members of the coaching staff keep their
personal belongings. Just like in the player's room, each
one has their own locker.
VIDEO EDITING ROOM
This is the place where videos are edited, involving
Corinthians and opponents. Information is sent to the
coaching staff and used in the pre-game speeches.
COACHING STAFF ROOM
An ample room, with four desks, where the head
coach does his work out of the field: analyzes data and
information, writes reports and notes, and meets other
members of his staff and the football director.
CLOTHES ROOM
This is the storeroom for training material: shirts, shorts,
socks, shin pads, shoes, vests, sweatshirts, cones, nets
and poles, among other items. There is a machine to print
names and numbers of players.
WARM UP ROOM
An ample space, where the players perform stretching
exercises and warm up before activities.
BODYBUILDING ROOM
Remodeled, air-conditioned, and furnished
by Life Fitness. It boasts the most advanced
bodybuilding equipment in Brazil.
HYDROTHERAPY ROOM
It offers bath tubs where players periodically
perform the work of immersion in ice to assist in
muscular recovery. There is also a sauna.
SWIMMING POOL
With capacity for 12 athletes. Used for muscular
recovery and physiotherapy.
MEDICAL DEPARTMENT
AND PHYSIOTHERAPY ROOMS
Interconnected, they serve for prevention
and recovery of injuries.
PODIATRY ROOM
Specific treatment for aesthetics and foot disorders.
IT ROOM (INFORMATION TECHNOLOGY)
Place where software applications are developed to
control all information of the Football Department,
such as performance of players, training, evaluations,
medical attention, contracts, referees, opponents,
materials, and costs, among others.
15
sustainability
report 2009
AREAS OUTSIDE
PARQUE SÃO JORGE
CT ITAQUERA
The Itaquera Training Center has 197 thousand sqm and
is home to all youth football categories: under-16, under-17
and the B-team (under-9 to under-15 practice at Parque São
Jorge). More than a training center, it is almost a country
Club. It offers lodging in 24 apartments (suites), cafeteria,
heated swimming pool, bodybuilding and physiotherapy
rooms, and even psychological research and attention.
• three playing fields (a fourth in artificial
turf is under construction);
• administration room;
• Medical Department;
• locker rooms;
• room for speeches and video;
• room for coaching staff;
• cafeteria and industrial kitchen to serve
200 meals a day;
• storeroom;
• laundry room;
• snack bar;
• heated pool for physiotherapy
and muscle relaxation;
• sauna;
• bodybuilding room;
• physiotherapy room;
• room for research, psychology and social assistance;
• 24 suites, with capacity for four athletes each;
• game and TV parlor;
• security room.
CT PARQUE
ECOLÓGICO
The area next to the Ayrton Senna Highway is
frequently used by the professional team for
training. In 2010, large remodeling works will be
concluded, which will leave the premises more
suitable for training the team.
• four playing fields;
• locker room;
• press room;
• hotel.
CCT
PARQUE
ECOLÓGICO
Location: Ayrton
Senna Highway,
in Sao Paulo (SP)
Area: 200
thousand sqm
CCT
ITAQUERA
Location: Itaquera
district, in Sao
Paulo (SP)
Area: 197
thousand sqm
“THIS JERSEY IS
”THIS
SECOND SKIN
TO ME. EVEN
IF I WANTED, I
WOULD NEVER
GET RID OF IT.”
Marcelinho Carioca,
UPON WINNING CUP OF BRAZIL IN 1995
Daniel Kfouri
sports
17
sustainability
report 2009
PROFESSIONAL FOOTBALL
WITH THE
TROPHY IN HAND
IN 2009, THE CORINTHIANS PROFESSIONAL TEAM
WON TWO OUT OF THREE TITLES PLAYED, AND
QUALIFIED FOR COPA LIBERTADORES DE AMERICA
THE YEAR 2009 WAS SPECIAL for Corinthians professional team. The
team won two out of three tournaments played, and achieved its major objective
HONORS
in the period, to qualify for Copa Libertadores de America 2010. The team was
IN 2009
undefeated in the State Championship, something that had not happened for 37
SAO PAULO STATE
years. Next, there came Cup of Brazil, which stamped the team’s passport for the
CHAMPIONSHIP
major South-American Club tournament.
Libertadores is a major challenge for Corinthians in 2010. Diversified
CUP OF
investments were made in the Football Department to set up a powerful and
BRAZIL
competitive squad, by blending young and experienced players, talents from
youth football and world famous stars. Names such as Danilo, Iarley and Tcheco –
all experienced in the continental tournament – joined players who arrived during 2009, such
as Matías Defederico and Jucilei. New faces include also Ralf, Leandro Castán and Moacir.
The year at Parque São Jorge was closed with the arrival of left winger Roberto Carlos,
coming from the Turkish Club Fenerbahçe. World Cup champion in 2002 with Brazil, he was
the major signing by a Brazilian team in 2009. Together with such stars as Ronaldo, the
newcomers are part of a powerful, competitive team.
The investments are justified. They follow a business model adopted at the
end of 2008, when Corinthians announced the signing of The Phenomenon and
had excellent results, both on and off the field. Ronaldo finished last year as the
team’s top scorer for the season, and played an important role in
winning the State Championship and Cup of Brazil.
Another strategy that is producing very positive results
is the maintenance of the coaching staff for the third year
running, quite a contrast to what is observed in most
Brazilian teams. In charge of the team since 2008, Mano
Menezes has had peace of mind, independence and
stability ever since he took over the position.
With the group complete for 2010,
management is sure that all efforts
were taken to achieve the main targets
set for the centennial year. And we hope
to take another major step in our
ambitious plan for internationalization,
thus justifying, on the field, that it is indeed
“the champion of champions”.
18
sustainability
report 2009
PERFORMANCE
SAO PAULO STATE
CHAMPIONSHIP
Champion
23 matches / 13 wins / 10 draws / 0
losses / 33 goals for / 15 goals against
CUP OF BRAZIL
Champion
10 matches / 5 wins / 4 draws / 1 losses /
16 goals for / 8 goals against
BRAZILIAN CHAMPIONSHIP
10th place
38 matches / 14 wins / 10 draws / 14
losses / 50 goals for / 54 goals against
PLAYERS 2010
The group blends youth and experienced players
GOALKEEPERS
Felipe (Luiz Felipe Ventura
dos Santos – 22/02/84)
With Corinthians since: 2007
Danilo (Danilo Fernandes
Batista – 03/04/88)
With Corinthians since:
youth football
Júlio César (Julio Cesar de
Balbuena (Edgar Gabriel
Morais (Manoel Morais
Amorim – 17/07/84)
Moacir (Moacir Costa
da Silva – 14/02/86)
Boquita (Rafael Aparecido
Balbuena – 20/11/80)
Escudero (Sergio
Escudero – 12/04/83)
Sousa Santos – 27/10/84)
youth football
Roberto Carlos (Roberto
Carlos da Silva – 10/04/73)
Rafael Santos (Rafael
de Carvalho Santos – 14/03/89)
youth football
Dodô (José Rodolfo
Pires Ribeiro – 06/02/92)
youth football
DEFENDERS
MIDFIELDERS
Chicão (Anderson Sebastião
Cardoso – 03/06/81)
Jucilei (Jucilei da Silva – 06/04/88)
William (William Machado
Silva – 07/04/89)
youth football
Danilo (Danilo Gabriel
de Andrade – 11/06/79)
Tcheco
(Anderson Simas
Luciano – 11/04/76)
STRIKERS
Ronaldo (Ronaldo Luís
Nazário de Lima – 22/09/76)
Edu (Eduardo César
de Oliveira – 24/08/76)
Daud Gaspar – 16/05/78)
2009 and 1998-2001
Jorge Henrique (Jorge Henrique
de Souza – 23/04/82)
Renato (Renato de Araújo
Marcelo Mattos (Marcelo
Dentinho (Bruno Ferreira
Bonfim – 19/01/89)
youth football
Chaves Júnior – 04/05/90)
youth football
de Mattos Terra – 10/02/84)
and 2005-2007
Paulo André (Paulo André
Ralf (Ralf de Souza
Cren Benini (20/08/83)
Teles – 09/06/84)
Leandro Castán (Leandro
Castán da Silva – 05/11/86)
Elias (Elias Mendes
Trindade – 16/05/85)
Alessandro (Alessandro
Mori Nunes – 10/01/79)
Defederico (Matías Adrian
Arrived: Roberto Carlos (Fenerbahçe-TUR),
Leandro Castán (Barueri), Danilo (Kashima
Antlers-JAP), Tcheco (Grêmio), Iarley (Goiás),
Moacir (Sport) and Ralf (Barueri)
Souza (Rodrigo de Souza
Cardoso – 04/03/82)
Iarley (Pedro Iarley Lima
Dantas – 28/03/74)
Defederico – 23/08/89)
Left: Bruno Bertucci (São Caetano),
Marcinho (Vitória), Marcelinho (Monte Azul),
Diego (Ceará), Jádson (Oeste), Henrique (Vitória
de Setúbal-POR), Moradei (São Caetano),
Marcelo Oliveira (Barueri), Acosta (Oeste),
Túlio (Grêmio), André Santos and Christian
(Fenerbahçe-TUR), and Bill (Coritiba)
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“I WON’T DENY IT, I WISHED
I WERE on THE OTHER SIDE.”
Casagrande, PLAYING FOR FLAMENGO IN A MATCH AGAINST CORINTHIANS, BRAZILIAN CHAMPIONSHIP 1993,
UPON HEARING THE CROWD SHOUTING “DOCTOR, I’M NOT MISTAKEN, CASAGRANDE IS FROM CORINTHIANS”
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21
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YOUTH FOOTBALL
FUTURE
STARS
WIDELY RECOGNIZED FOR TRAINING TALENTS,
CORINTHIANS INVESTS HEAVILY IN YOUTH FOOTBALL
AND CURRENTLY HAS A NUMBER OF PLAYERS IN THE
PROFESSIONAL TEAM WHO WERE EDUCATED AT THE CLUB
THE WORK IN YOUTH FOOTBALL is essential to set up a powerful,
competitive professional team. At Corinthians, the investment in young talents
starts very early, with under-11 boys, and is extended through all possible and
subsequent age categories. Many players who started their career at Parque São
Jorge are currently playing for international Clubs, and seven of them are now in
CORINTHIANS IS
THE TEAM THAT
WON MOST SAO
PAULO CUPS. IN
2009, IT WON FOR
THE 7 th TIME
23
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report 2009
Corinthians professional team, together with famous
starts that reinforce the team of the centennial year.
Our great capacity to educate players is shown
also on the playing field. In 2009, Corinthians was
once again champion of the Sao Paulo Cup for
Juniors, playing in front of a crowd of 30,000 at the
Pacaembu Stadium. We won the tournament for
the seventh time and, therefore, we are the Brazilian
team with most honors in the competition.
These results became possible only due to
investments of R$ 7.6 million made in youth football
and to a wide, modern framework. Most activities
take place at the Itaquera Training Center, in the
east zone of the city, in an area with 197 thousand
square meters. The venue is home to the main youth
football categories, from under-15 to under-20 – the
younger ones remain at Parque São Jorge –, and
has lodging facilities to accommodate 60 players.
In this area, they receive all the necessary guidance
for personal and athletic development, by means of
lectures and periodical assessments by the coaching
staff that works with them every day.
The professional work developed in the selection
of young players includes talent scouts spread all
over Brazil. Try-out sessions take place in Sao Paulo
and other large cities in the country and, more
recently, they involve students with the chain of
“Chute Inicial” football schools, which was further
expanded in 2009. In the case of young players
requiring longer time at the Training Center for
assessment, the situation is always discussed that
with their parents.
The Club is aware of the risks involving child
labor in its activities, and all contracts follow the rules
as set forth in Brazilian and International laws. In line
with this, the relationship of Corinthians with youth
players follows the guidelines of the Child and
Adolescent Statute, as well as the so-called Pelé
Law. FIFA and the Brazilian law have a number
of dispositions to protect youth players, and
no employment contract can be signed by
under-16 year-old players. It is possible to sign
an Apprenticeship Contract with those over14, with no employment ties, but it serves as
evidence that the young player was educated
at the Club’s youth football categories.
TALENT
FOR EXPORT
Some players developed at
Corinthians who are now playing
in international football.
Anderson (Lyon-FRA)
Betão (Dynamo Kiev-UKR)
Bobô (Besiktas-TUR)
Carlão (Sochaux-FRA)
Cris (Lyon-FRA)
Deco (Chelsea-ENG)
Edson (Nacional-POR)
Fernando Baiano (Al Wahda-UAE)
Jô (Galatasaray-TUR)
Lulinha (Estoril-POR)
Ronny (União Leiria-POR)
Rubinho (Palermo-ITA)
Sylvinho (Manchester City-ENG)
Willian (Shakhtar Donetsk-UKR)
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OTHER SPORTS
ACHIEVEMENTS
IN OTHER FIELDS
FROM SWIMMING TO AMERICAN FOOTBALL,
CORINTHIANS INVESTS ALSO IN OTHER GAMES.
IN 2010, WORLD CHAMPIONS JOIN THE CLUB
THE TRADITION THAT CORINTHIANS ACHIEVED in the
professional football along its one-hundred-year-long history is extended also
to other games played at Parque São Jorge. In recent years, the management has
been investing heavily in other activities, elevating
the Club to a distinguished position in collective and
individual games, both Olympic and non-Olympic.
In the centennial, prospects are that such a
success will be multiplied. Great world champions
have just signed contracts with Corinthians, and
they will enjoy the required infrastructure to take
the black-and-white to the highest places on the
podium. The swimming and futsal teams are
good examples. They had excellent performances
in 2009 and will be even stronger in 2010, by
signing swimmer Poliana Okimoto and coach
Paulo César de Oliveira, who arrived last year
from the Brazilian National futsal team.
Other sports have also enjoyed significant
support in 2009, emphasizing the formation
of strong, competitive teams. In basketball, we
expanded the number of categories, the volleyball
girls achieved excellent results, and even games
not well known in Brazil received investments.
A major highlight was the creation of a team of Flag,
an adaptation of American football that does not require protective
equipment. Corinthians Steamrollers won the State Conference after eight
undefeated matches, and finished overall fifth among 18 teams. In December,
the Club’s player selection attracted 422 athletes, and, in 2010, we intend
to promote the 1st American Football Clinic in Brazil, and a school for the game.
At the end of the year, the team acquired professional equipment to start
playing the game in the same way it is played in the USA.
The return on investments in land and water sports is not only in
the results achieved in the period. The schools for basketball, volleyball,
futsal, handball, tennis and judo, among others,
WORLD CHAMPION POLIANA
generated an income of over R$ 28 thousand
OKIMOTO WILL REINFORCE
per month. At the end of 2009, 392 students
THE CORINTHIANS
SWIMMING TEAM IN 2010
attended the courses.
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MEN’S
FUTSAL
FUTSAL TEAM
WOMEN’S FUTSAL
The women’s futsal team relies on the partnership
of Unip and São Caetano do Sul City Hall.
In 2009, the team won
in the final match
against Palmeiras
• State
and finished third
Championship
in the Open Games.
HONORS
WOMEN’S FOOTBALL
The team underwent cuts in its payroll
but remained among
the best in 2009.
It finished the
season with two titles:
• Regional Games
Regional Games and
• Jaguariúna Trophy
Jaguariúna Trophy.
HONORS
Already led by new head
coach Paulo César de
Oliveira, the Corinthians adult
futsal team won the State
Championship in 2009, after
a 14-year-long drought. The
team, reinforced by Cabreúva,
a distinguished player in the
Brazilian National Team,
starts 2010 as one of the
country’s most powerful and
competitive sides. Very well
structured, the team relies on
the partnership of Unip and
São Caetano do Sul City Hall.
HONORS
• State Championship
• University Olympiad
(under-20)
• University Pan American Games
(under-20)
• Regional Games
(under-20)
• Brazil Trophy
(under-20)
(under-20)
The year 2009 was
also marked by significant
achievements by the youth
categories. The under-20
team became the country’s best by winning the Brazil
Trophy of Futsal, and won the University Olympiad,
the Regional Games, and the University Pan-American
Games. In younger categories, more titles in under-9,
under-11 and under-17. Of the nine categories in the
Metropolitan Championship, Corinthians played
seven final matches: won four of them, becoming
vice-champions in three. In the State Championship,
held in the second half, the black-and-white teams
were champions in under-9 and under-17 and vicechampions in under-13.
TOWARD THE TOP
With excellent results during the 2009 season,
Corinthians swimming has established itself
as one of the country’s best, producing an
increasing number of athletes. Last year, the
teams finished fourth in the Brazilian Trophy, and
third in the national ranking, considering points
scored in all tournaments promoted by CBDA
(Brazilian Confederation of Water Sports).
In women’s, Corinthians the highlight goes
to Nathalia Sá dos Santos. At the Maria Lenk
Trophy, she finished third in the 50-meter
butterfly, and runner-up in the 100-meter
freestyle. At the José Finkel Trophy, she
finished third in both 50-meter freestyle and
the 50-meter butterfly.
In men’s, highlight goes to Renato Brito
Barufi, fourth in the 400-meter medley at
Maria Lenk, and the 200-meter breaststroke
at José Finkel. Also, the swimmer was senior
Brazilian champion in 400-meter medley. For
2010, Corinthians signed world champion
Poliana Okimoto to strengthen even further
the Club’s roster, aimed at having leading
teams in any modality played.
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7-A-SIDE FOOTBALL
Judo
With a competitive team also in this game,
which relies on a partnership with Self
Transportes, Corinthians was Sao Paulo
State Champion in the State’s top category.
The team had an excellent performance,
crowned by defeating archrivals Palmeiras
in the final.
Corinthians has athletes in almost all judo
categories, in several belt rankings. In 2009,
they represented the Club in team and individual
competitions, national and international.
FEMALE JUDO
HONORS
BASKETBALL
Traditionally, Corinthians has had
excellent basketball teams. In the 1990’s,
the Club had striker Oscar Schmidt, one
of the all-time best Brazilian players, who
helped the team become Brazilian Champion
at the time. In 2009, the Club did not have an
adult team – male or female – but increased the
number of youth categories when compared
to the previous year. In partnership with
NGO ‘Arremesso Certo’ Excellence Center
(Ceac), another four girl’s categories were
opened. In men’s, a juvenile team was created
in partnership with Hostall. Highlights of the
period: in men’s, Pre-Mini finished third in
the Silver Series; Mirim finished fourth in the
Golden Series; Infantile was champion of the
Silver Series; and the Juvenile finished sixth in
the Golden Series. In women’s, Mirim A finished
third; Mirim B was fourth; Infantile was 11th;
and Mini finished fourth in the Silver Series.
TABLE FOOTBALL
Corinthians teams enjoyed good performances
in the State Championship. In both Full Adults
and Aspirant Adults, Corinthians became
the State Champion. In the individual State
Championship, many athletes won the
Bronze Series, as well as in the under-20
category. The Club maintains a school with
table football weekly classes, attended by
a number of students.
AMERICAN
FOOTBALL
INFANTILE BASKETBALL
A novelty in the Club in 2009, the team of
flag (adaptation of American football in
which there is no traditional protective
equipment) obtained good results in its very
first year. Corinthians Steamrollers became
champions in the State Conference, and
finished overall fifth out of 18 teams playing the
tournament last year. In addition, 11 Corinthians
players were selected for the Pro Bowl, a match
gathering the tournament's best players.
HANDBALL
Taekwondo
The Corinthians youth handball categories enjoyed
good results in the State Championship in 2009.
Male’s Mirim finished fourth. In women’s, Cadet
finished third, and Infantile was runner-up. In 2010, the
Club will expand the number of teams, including the
men’s adult category.
Corinthians has great athletes in its taekwondo
teams, youth and adult categories. In 2009,
Thais Labrador won the Brazilian Championship,
held in September, in Cuiabá (Mato Grosso).
The Club also held major competitions, among them
the Brazil Open of Taekwondo, in August last year.
BOCCE
VOLLEYBALL
The Corinthians Special Men’s team was promoted
to the main division in 2009, after missing the
competition in the previous year. In last year’s
second half, with the creation of the so-called
World Bocce, Corinthians teams had the following
performance: undefeated State Champion in the
second division in 2009, Men’s Adult category;
State Vice-champion, Male’s Weekend category;
and the women’s team was State Vice-champion.
BOCCE
VOLLEYBALL
In 2009, the women’s team participated in youth
categories with the Sao Paulo State Volleyball
Federation. In Beginners, it finished third in the
Preparation Tournament, and fourth in the State.
The Pre-Mirim category finished fourth in the
Preparation Tournament, third in the State Championship,
and vice-champion in a State tournament. The Infantile
team was vice-champion in the State B Series.
Corinthians has also three master teams:
female above 45, and male above 40 and above 45.
In 2009, the women’s master team won the Brazilian
Master Championship.
TABLE TENNIS
In partnership with Esporte Clube União Suzano
(ECUS / Suzano), the Club enjoyed nice results
at the Table Tennis Open Games. In 2010, it is
expected major events will be held.
TAMBURELLO
There are a few players of the game in the
Club. A team participated in two Cup of
Brazil tournaments, B category; another
finished third in the Hípica Cup, played in
Campinas, State of Sao Paulo.
TENNIS
Corinthians offers excellent infrastructure for the
practice of tennis, and holds a number of competitions
for Club members and students with the youth
schools. In addition, its athletes participate in several
tournaments in men’s and women’s categories. In 2009,
983 people were enrolled in the game at the Club.
BADMINTON
Corinthians has a number of athletes who participate in
State competitions of the game. In 2009, there were many
honors in individual and team tournaments.
"I WILL NEVER FORGET
THIS CROWD. THEY CAN
WAIT FOR ME, I SWEAR,
I WILL BE BACK!"
Carlitos Tevez, STRIKER, NOW WITH MANCHESTER CITY
Alline Tosha
FANS
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LOYAL FANS
A large GANG
OF CRAZY fans
CORINTHIANS SUPPORTERS HAVE BEEN INCREASING EVERY
YEAR; IT IS NUMBER ONE IN SAO PAULO, THE SECOND IN BRAZIL,
AND IS LARGER THAN FLAMENGO’S IN THE SOUTHEAST
“A FIEL” (LOYAL FANS) ARE CONTINUOUSLY INCREASING.
Every year, more and more people join this large gang of crazy fans,
estimated today at more than 30 million passionate fans. It is a considerable
contingent. A mass of people spread all over Brazil, and in several places in the
world. It is comparable to the population of an entire country, such as Peru.
This is twice as many as the population of the State of Bahia. This mass of
people is, in fact, our greatest asset.
The Corinthians crowd is the largest in the State of Sao Paulo and the second
largest in the country. A poll by the Datafolha Institute, published in April 2010, and
conducted in all regions of Brazil, found that Corinthians holds a 14% preference by
fans, second only to Flamengo, with 17%. Considering the margin of error is plus/
minus two percentage points, the two crowds are technically in a tie. Considering
the Southeast only, Corinthians comes alone in first with 19%, against 13% for the
team from Rio. Another Datafolha poll, conducted in 2009, found that the number
of Corinthians fans got larger in the last two years. In the city of Sao Paulo alone,
34% of the interviewees said they preferred Corinthians – in the previous poll, in
2007, the rate was 30%. Expanding the scope to the State, the percentage rose
from 29%, in 2007, to 33%, in 2009.
PREFERENCE POLL
BY REGION
NATURE OF MUNICIPALITY
SOUTHEAST SOUTH NORTHEAST NORTH/CENTER-WEST
STATE CAPITAL + METROPOLITAN AREA OTHER CITIES
19%
9%
10%
10%
14%
13%
BY GENDER, AGE BRACKET, SCHOOL LEVEL, AND INCOME
AGE BRACKET
GENDER
M
14%
F
16-24
13% 17% 25-34
35-44 45-59
SCHOOL LEVEL
60+elesecsupup to 2 FAMILY INCOME*
2-5
15% 13% 11% 10% 13% 15% 13% 13% 15%
*MONTHLY FAMILY INCOME IN MINIMUM salaries
LEGEND: ele — ELEMENTARY SCHOOL, sec — SECONDARY, SUP — superior
5-10
10+
13% 16%
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MATCHES
BROADCAST BY
TV TO SAO PAULO
IN 2009
44
são paulo 27
palmeiras 21
brazil national team12
santos 9
other teams 21
corinthians
Corinthians fans are found in all social
classes and age groups, although it is said to
be a popular team. In the State of Sao Paulo,
we come first in all classes. Corinthians is preferred
by 29% of the interviewees in classes A/B, 15%
in class C, and 13% in classes D/E.
Yes, a lot of people. We are so many that we
traditionally ensure the best audiences for the
TV stations broadcasting live matches. At the
stadiums, we provide the same condition. We are
always at the top in attendance. In 2009, over 780
thousand black-and-white fans attended matches
in Pacaembu, considering the State Championship,
Brazilian, and Cup of Brazil. Not to mention
those who follow the Club when playing in other
stadiums, next to or far away from Sao Paulo.
These facts justify the nickname ‘loyal crowd’,
and produce phenomena that astonish those involved with football. Last year, through the program
Loyal Fan (which offers tickets in advance and at lower prices to those enrolled), most of the tickets
for the first matches of Corinthians in Copa Libertadores were sold out in a few hours. The promoters
of the cup were surprised. They did not expect it to happen so much, so fast and so soon. It was an
unprecedented fact in the competition. This is just one of many, which became remarkable in the
history of the Club, and of Brazilian football itself.
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LOYAL FAN
The Loyal Fan program was launched at the end of 2008, to offer a series of conveniences for those enrolled.
They can buy tickets in advance, at special rates, for the matches played by Corinthians at home, in addition to
benefits in official stores. They also receive kits with exclusive items, in addition to a special card that identifies
them as members – and through which they can make the transactions. The enrollment in the program is
made through Corinthians website and tickets can be bought online as well.
"NO I AM NOT A CORINTHIANS FAN,
BUT I WOULD SAY MY CAREER IS NOT
COMPLETE BECAUSE I HAVE NEVER
PLAYED FOR CORINTHIANS.”
romário
daniel kfouri
GOVERNANCE AND
MANAGEMENT
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CORPORATE GOVERNANCE
A NEW MODEL
ENTERS THE FIELD
WITH A MODERN AND DEMOCRATIC STATUTE,
IN 2009 CORINTHIANS CONSOLIDATED THE BASES
FOR PROFESSIONAL, TRANSPARENT ADMINISTRATION
THE YEAR 2009 MARKED the consolidation of a new governance and management
model at Corinthians, implemented in September 2008, by remodeling the Club’s Statute.
The approval of the document has created the legal bases to strengthen the process for
professional management, making it more transparent and efficient. In this period, important
results were achieved, and historic errors were corrected.
Today, the Statute of Corinthians is one of the most modern and democratic in the world. A benchmark
for other Brazilian Clubs, it establishes direct elections for President and Vice-presidents, for mandates of
three years, with voting open to all Club members. The consecutive reelection of participants for the Ruling
Committee of the Deliberative Council (CD) and the Council of Orientation (Cori) for the same positions is
also forbidden. This way, it ensures power alternation and prevents Directors from staying perpetually in
the position, as it used to happen in the past.
Another important aspect of the current governance model at Corinthians is the fact that the Board
and Executive Committees are made of voluntary, non-paid members. Management is split in five levels,
structured according to the parameters set forth in the Social Powers (see box on next page].
ORGANIZATION CHART
PR E S I D EN T
1 st VicePr e sid ent
2 nd VicePr e sid ent
MARKETING
SOCIAL
LEGAL AFFAIRS
WATER SPORTS
ADMINISTRATIVE
LAND
SPORTS
PROPERTY
FINANCES
D I R EC TO R S
CULTURAL
F I S C AL
CO U N CI L
INTERNATIONAL
AFFAIRS
CO U N CI L O F
O R I EN TAT I O N
YOUTH
FOOTBALL
GEN ER AL
S ECR E TARY
PROFESSIONAL
FOOTBALL
D EL I BER AT I VE
CO U N CI L
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SOCIAL POWERS
The statute is the legal basis for the establishment of governance parameters within Corinthians.
The Social Powers, as determined by the document, structure the Club’s management in five levels.
GENERAL ASSEMBLY (AG)
Consisting of all Club members over-18, admitted for
more than five years and in good standing with statutory
obligations. The AG elects the President, Vice-presidents
and two-thirds of the Deliberative Council.
DELIBERATIVE COUNCIL (CD)
Consisting of 300 councilors – 200 elected by the
AG for triennial terms, and 100 with lifelong tenure
–, the CD supervises the accounts and actions of the
Board. The CD is in charge of electing the members of
the Council of Orientation (Cori), Fiscal Council, Ethics
and Discipline Committee, and lifelong councilors. It
must watch over the ethics in the Club, vote the budget,
supervise the annual accounts of the Board of Directors
and the opinions of the Fiscal Council and Cori, and
assess the President’s general report.
COUNCIL OF ORIENTATION (CORI)
It consists of 10 members elected by the CD – from their
own councilors –, the last two Presidents, and of those
who are in the condition of “native members”. Councilors
have a three-year term, without consecutive reelection,
and shall not have a simultaneous position as Director.
The councilors supervise the Club’s management and
In addition, the statute sets forth the basis for
permanent accountability and appreciates the
involvement of fans with the team and the Club,
an item that is part of the seven pillars established
by the current management body when they took
over in 2007 (see box). In line with this, in 2009 the
new Cultural Director’s area was created with the
aim of researching remarkable facts of the Club’s
100-year history, and to promote significant events
for Club members and fans at large.
And, in order to reinforce even further our
corporate governance, a new remodeling of the
statute will be carried out in 2010, less comprehensive
this time. The goal is to strengthen the principles of
transparency, equity, accountability, and sustainability,
thus ensuring the necessary conditions for
Corinthians to remain always strong and competitive.
accounts, preparing opinions to the CD on the Board of
Directors’ budgetary report, in addition to following up the
budget execution.
FISCAL COUNCIL
Participants are three effective members and three
stand-ins, elected by the CD for three-year terms. Its
members can not be part of the CD, Cori, Board of
Directors, and can not be relatives of Directors. In
addition to assessing and preparing an opinion on the
budgetary project for the year, it supervises its execution
and examines monthly interim balance sheets to advise
the President on possible irregularities.
DIRECTORS
An administrative body consisting of the President,
Andrés Navarro Sanchez, 1st Vice-president, Roberto de
Andrade Souza, and 2nd Vice-president, Manoel Felix
Cintra Neto, all elected by direct secret vote, for the first
time in the Club’s history, using voting machines, in the
AG held in February 2009, for a three-year term with no
reelection. President, Vice-presidents and Directors are
not remunerated. The President is entitled to nominate
and dismiss, at his/her own discretion, the General
Secretary and the 12 Directors.
THE SEVEN
PILLARS
1) ABSOLUTE RESPECT FOR OUR IDENTITY
2) RESPECT FOR OUR CULTURE
3) RESPECT FOR OUR DIFFERENCES
4) RESPECT FOR OUR TRADITIONS
5) DISSEMINATION OF THE VALUES
OF OUR NATION
6) INVOLVEMENT OF THE CROWD WITH THE TEAM
7) INVOLVEMENT OF THE CROWD WITH THE CLUB
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COUNCILS
DIRECTORS
2009-2012
Wadih Helu
Waldemar Pires,
Andrés Navarro Sanchez
Native Councilors
Roberto de Andrade Souza
LIFELONG
COUNCILORS
Manoel Felix Cintra Neto
Abdo Antonio Hadade
Ademir Benedito
Adib Geraldo Jabur
Agnello Helou
Alcindo Ornelas
Alenio Calil Mathias
Alessio Calil Mathias
Alex Calil Mathias
Alexandre Husni
Álvaro Vaseli
Amado Tatari
André Luiz Barone
André Luiz de Oliveira
Angel Lopez Abad
Antoine Gebran
Antonio Abrão Haj
Antonio Alarcon Ramon
Antonio Arenas
Antonio Carlos Soveral
Antonio de Paiva M. Filho
Antonio Ermírio de Moraes
Antonio Gimenez Lopes
Antonio Goulart dos Reis
Antonio Jorge Rachid Jr.
Antonio Roque Citadini
Antonio Vicente da Silva
Ariovaldo Freire
Armando Samaritano
Aurélio de Paula
Bento da Cunha
Calil Leôncio Mathias
Carla Dualib S. Serra
Carlos Alberto de Sousa
Carlos Alberto Klocke
Carlos Borges Cano
Carlos João Eduardo Senger
Carlos Nujud Nakhoul
Carlos Pereira da Silva
Carlos Roberto de Mello
Célia Laura de Castro Bigi
Celso Luiz Limongi
César Romeu G. da Silva
Cláudio Marcon
Cláudio Campos Helou
Clodomil Antonio Orsi
Coryntho Baldoino Costa
Cyro Dualib Sonnewend
Dalton Gioia
Damião Garcia
Daniel Espindola da Cunha
Décio Damásio
Delphino Russo
Deovaldo A. Carvalho
Edson Aparecido Geanelli
Edson Médici Dualib
Edson Real Dualib
Eduardo B. Carvalho
Eduardo Nesi Curi
Elie Werdo
Emerson Piovesan
Emilio Françolin Junior
Eugênio Barganhão
Fábio Nesi Curi
Felisberto Pinto Filho
Fernando Capez
Flávio Adauto Iório Lopes
Flávio Faloppa
Flávio Ferrari
Florindo Barban
Francis Selwyn Davis
Francisco Alfredo Trindade
Francisco Cuano Filho
Francisco T. Papaiordanou Jr.
President
1st Vice-President
2 nd Vice-President
Mario Gobbi Filho
Director, Professional Football
Miguel Marques e Silva
Director, Youth Football
Director, Finances
Jorge Alberto Aun
Director, Property
Fausto Bittar Filho
Director, Land Sports
André Luiz de Oliveira
Director, Administrative
Fernando Alba Braghiroli
Director, Water Sports
Sérgio Alvarenga
Director, Legal Affairs
Waldir Rozante
Director, Social
Luis Paulo Rosemberg
Director, Marketing
Duílio Monteiro Alves
Director, Cultural
Elie Werdo
General Secretary
DELIBERATIVE
COUNCIL
President
Alexandre Husni
Vice-President
1 Secretary
st
Luiz Gonçalves Neto
Ad-Hoc Secretary
FISCAL COUNCIL
Francisco Bomtempi
President
Antonio Abdo
Councilors
Munir Abdo Baarini
Jamil Carlos Rosa
Stand-ins
COUNCIL OF
ORIENTATION (CORI)
Antonio Roque Citadini
President
José Alves dos Santos Filho
Vice-President
José Campizzi Busico
Secretary
Ademir Benedito
Alexandre Husni
André Luiz Barone
Clodomil Antonio Orsi
Eduardo Nesi Curi
Guilherme G. Strenger
Marco Aurélio Repetto
Myryam Athiê
Oswaldo Abrão José
Rubens Elias
Rubens Gomes da Silva Jr.
Wagner Caetano Acedo
Wilson Bento
Wilson Bento Júnior
Effective Councilors
Marlene Colla Matheus
Mauro M. O. Gasparian
George Menezes Gomes
Geraldo Euclides A. Xavier
Germano Augusto
Guido Aquino
Guilherme G. Strenger
Hagop Chamlian
Heleno Haddad Maluf
Henrique Aldrighi
Henrique Aparecido Alves
Henrique Navajas Godoy
Hermenegildo M. Pernias
Idel Aronis
Ilmar Schiavenato
Irineu Ramos Moreno
Isac Waynszteyn
Ivaney Cayres de Souza
Ivo de Almeida
Jacinto Antonio Ribeiro
Jamil Helu
João Antonio Helou
João Martins Perez
João Paulo Brazil M. Garcia
João Serino
Jorge Agle Kalil
Jorge Alberto Aun
Jorge Carduz Junior
José Alves dos Santos Filho
José Augusto C. Mendes
José Campizzi Busico
José Carlos Carnevale
José Edgard Soares Moreira
José Fernandes Cabrera
José Gianoccaro
José Lucas de Oliveira
José Machado Carqueijo
José Mansur Farhat
José Muradian
José Onofre Almeida
José Roberto Garcia
José Romão Sampere
Julio Moura
Leonardo Romanholi Filho
Luciano Ferreira Leite
Luis Antonio V. Boselli
Luiz Antonio Fleury Filho
Luiz Cezar Leão Granieri
Luiz Fernando M. Garcia
Luiz Inácio Lula da Silva
Luiz Paulo Teixeira Ferreira
Luiz Sergio Scarpelli Esteban
Manoel Felix Cintra Neto
Manoel Ramos Evangelista
Manrico de Camilo
Marcelo Ackel Dualib
Marcelo Fernandes Atala
Marco Aurélio Reppeto
Marcos Surjan Trofo Filho
Maria Aparecida G. Filippini
Mario Cardoso Xavier
Mario Gobbi Filho
Mario Mendes da Silva
Marlene Colla Matheus
Mauro M. O. Gasparian
Michel Helu
Miguel de Jesus Guerrero
Miguel La Motta
Miguel Marques e Silva
Miriam Athie
Moacir Sebastião de Oliveira
Nelson Luiz da Silva
Nelson Real Dualib
Nelson Sacho
Newton David Ferrari
Nuno Pereira Neto
Octavio Godoy
Osmar Stábile
Osnaide Jorge
Oswaldo Jorge
Paschoal Nobis
Paulino Tritapepe Neto
Paulo Sergio Mendes Pinhal
Paulo Sergio M. Garcia
Pedro Antonio Fabiano
Pedro Brazil Garcia
Pedro Mudrey Basan
Raif Kurban
Renato Camargo
Ricardo Chialastri
Roberto de Andrade Souza
Romeu Tuma
Romeu Tuma Jr.
Rubens Approbato Machado
Rubens Diniz
Rubens da Silva Junior
Rubens Tavares Aidar
Rubens Vieira Pinto
Ruy Marco Antonio Filho
Serafim Ruiz
Sergio Panes Rodrigues
Silvio dos Santos Amaral
Toufic Jamil Akari
Tufi Jubran
Vicente Torralba
Wadih Helu
Wagner Caetano Acedo
Waldemar Nascimento Cepeda
Waldemar Pires
Waldir Rozante
Waldir Vieira de Campos Helu
Walter Costa Junior
Wanda Gomes Carneiro
Wanderlei Wagner Bofanti
Wanderley Correia Raymundo
William Sesso
Wilson Abussamra Bugarib
Wilson Bento
Wilson Canhedo
QUADRENNIAL
COUNCILORS
Afonso Celso da Silva
Airton Luiz da Silva
Alcir José Teodoro
Aleixo Alves Taveira
Alexandre de Souza
Alexandre Vivanco Blanco
Angel Henrique C. Merino
Antonio Alves Marujo
Antonio Carlos Cedenho
Antonio Carlos Cruz
Antonio Carlos Lopes
Antonio Chamorro Filho
Antonio Craveiro Silva
Antonio D. Pannocchia Filho
Antonio Edson Ferrao
Antonio Fairo Musketo Filho
Antonio Paulo de Souza
Antonio Roberto M. Simões
Antonio Rodrigues Neto
Antonio Sergio Albino
Ariovaldo Brandespim
Ariovaldo Carrera Dias
Armando da Costa Pacheco
Augusto da Silva Junior
Caio Cotait Maluf
Carlos Alberto M. da Silva
Carlos Bittencourt Carvalho
Carlos Denoso Vidal
Carlos Henrique Accurcio
Carlos Magno de S. Guedes
Carlos Roberto Auricchio
Carlos Roberto de Sillos
Carlos Roberto Elias
Celso Michel Jorge
Celso Tiuzzi
Claudio Mozas Olivares
Cleber Metta
Cristiane Gambare Franco
Daniel Ziron Gomes
David Pedro Najar
Dawilson Everaldo de Branco
Denis Nieto Piovezan
Denise Lais Lopes
Domenico Carnevalli
Domingos Gonçalves Perrotti
Domingos Pardo Gutierrez
Douglas Fernando Gomes
Edeiner Pezzuol
Edgard Alcides Ortiz
Edgard Vitoratto
Edmilson Parra Navarro
Edna Murad Hadlik
Edson Sidney Tritapepe
Eduardo Almeida Losi
Eduardo da Rocha Azevedo
Elisabeth Fonseca
Emerito Angulo
Eneas Julio Massaglia
Erasto Oliva
Eudes Paschoal Trimboli
Farid Zablith Filho
Fausto di Totigarcia
Felipe Legrazie Ezabella
Fernando Alba Braghiroli
Gilmar Lopes
Hailton dos Santos Cunha
Helenio Marchelli Nunes
Helio Nasri Abou Madi
Hneine Elias Kardouss
Hortencia Marcari
Humberto Garbin Neto
Izaki Abdo Neto
Jack Leon Terpins
Jair Celso Calvo
James de Oliveira Lima
Jamil Padui
João Carlos Pacheco
João Matheus
João Nastari Sobrinho
João Romero
João Waldyr Molter
Jonas Rabelo dos Santos
Jorge Neme Neto
José Antonio Agulla Barreiras
José Antonio Avenia Neri
José Antonio Tucci
José Augusto monteiro
José Carlos Chibily
José Carlos de Mattos
José Carlos Pozo
José Chaves de Andrade
José Domingos
José Edgard Moreira Filho
José Joaquim C. Pinto Jr.
José Luiz Pereira Bouços
José Maria da Silva
José Maria Pereira Rio
José Matheus
José Oliva
José Percival Nogueira jr.
José Ricardo Gazzanel
José Roberto Siman
Lamartine Zanzini
Laudecir Carlos da Silveira
Leonel Valdir de Oliveira
Luiz Antonio Achoa Mezher
Luiz Antonio Mendes
Luiz Augusto San Juan França
Luiz Barban
Luiz Carlos da Silva Bezerra
Luiz Carlos Lopes de Almeida
Luiz Gonçalves Neto
Luiz Paulo Rosemberg
Luiz Roberto de O. Pasqua
Manoel do Canto Neto
Manuel Guedes de Sousa
Marcelo Bastos de Melo
Marcelo Gama Peinado
Marcelo Mariano dos Santos
Marcilio Dias
Marcio Paulo Troise
Marcio Roberto Camarotto
Marco Antonio de Mattos
Marco Meserlian
Marcos Antonio Calif
Marcos Evangelista Santos
Marcos Ribeiro Caldeirinha
Maria de Lourdes J. Mattavo
Maria Regina Ferrer Cano
Maria Tereza do Amaral
Mario Alberto Martin
Mario Hernandes Rodrigues
Mario Iorio Lopes
Mauricio Antonio Haj
Mauricio Kuhn
Mauricio Soares de Siqueira
Mauro Tadeu Silva
Miguel de Deus Rodrigues
Milton Andreoti
Milton dos Santos
Milton José Barban
Milton José Ribas
Milton Santander Santiago
Mufid Adib Kfouri
Nelson Barba
Nildo Masini
Oldano G. de Carvalho
Osmar Amorim Batista
Osmar Basilio
Osmar Toso
Oswaldo Abrão José
Oswaldo Palomo
Paulo Marcelo Velez
Paulo Roberto dos Santos
Paulo Roberto M. Gonzalez
Pedro Fiuza Fabiano
Pedro Leite Fernandes
Pedro Wilson Bugarib
Rafael Damy Soares Moreira
Reginaldo Monteiro Valerio
Ricardo de Mattos
Roberto Augusto Felix
Roberto Calleffi
Roberto de Cerqueira Cesar
Roberto de Lima
Roberto Garcia Parisi
Roberto Teixeira de Almeida
Robson Lopes
Rodrigo Silveira Raymundo
Rogerio Cione
Rogerio Mollica
Romildo Monteiro Alves
Ronie Nieto Piovezan
Rubens Elias
Salvador Moreno Palhares
Salvary Fernandes rocha
Sergio Basante Borbolla
Sergio Coelho Montes
Sergio Alvarenga
Sergio Ferreira Pires
Sergio Ricardo Bardella
Sergio Roberto Lopes
Sergio Siqueira Palomares
Sidney Tabuso
Silvestre Fabri
Sulivan João Correia
Tales Baptista Manchon
Valdevino Bispo Santos
Valmir Arlete Gonçalves
Wagner Luiz de Paula
Waldemar Pereira da Costa
Waldir Luiz dos Santos
Waldomiro Bochichi
Walter Eugênio de Campos
Walter Jorge
Walter Richi de Castro
Willian Cardoso
Willians Davoine Amancio
Wilson Bento Jr.
36
sustainability
report 2009
STAKEHOLDERS
NETWORK OF
RELATIONSHIPS
KNOW THE STAKEHOLDERS THAT
ARE STRATEGIC TO OUR SUCCESS
sport Club
corinthians
paulista
CLUB MEMBERS IN GOOD STANDING
15,715 primary and 14,277 dependents.
Relationship channels: official website,
monthly magazine, and O Fiel newsletter.
The President is also the major interlocutor of the Board in the
relationship with Club members, through personal contact,
messages in the suggestion boxes distributed in the Club, or by
email via website. In the administrative agenda, the President
reserves a schedule for meetings with Club members.
SUPPLIERS
EMPLOYEES
419 in total.
The area of suppliers
is under restructuring.
653 in total.
Relationship channels:
specific Directors and
Administrative.
37
sustainability
report 2009
FANS
ORGANIZED FAN GROUP
30 million
Corinthians fans
website and
ombudsman.
There are dozens of fan groups. The leading are:
Camisa 12, Coringão Chopp, Corinthianos
Obsessivos, Estopim da Fiel, Garra Corinthiana,
Gaviões da Fiel and Pavilhão 9.
Relationship channels: Directors and the President.
MEDIA
Dozens of journalists from newspapers, magazines, radio, TV and internet are registered
at the Club, but the Corinthians exposure in the media surpasses their daily coverage.
Relationship channel: press agency.
Tvs
BANKS
SPONSORSHIP
Bradesco, Bic Banco,
Caixa Econômica Federal
(CEF) and BMG.
Director of Finances
and the President.
NeoQuímica, Perdigão, Life Fitness,
Coca-Cola, Nike, Volkswagen Trucks
and Buses, Bradesco, Warner Music
and Grupo Silvio Santos.
Director of Marketing and the President.
Broadcast rights
are negotiated
by Clube dos 13.
Relationship
channels:
Director of
Marketing and the
President.
PROFESSIONAL
TEAM
PLAYERS’
AGENTS
10 coaching staff members and
30 professional athletes.
direct access to the Director of
Football and the President.
The list of players’ agents is
published in our website.
Director of Football
and the President.
WEBSITE
Brazilian Football Confederation, Clube dos 13, FIFA, Sao Paulo
State Football Federation, and South American Football Confederation.
Relationship channels: institutional contacts are made
by Directors and the President.
Corinthians maintains in its website important information on the communication with the entire ‘black-and-white’
crowd. When accessing the portal, users and fans easily find the most convenient and transparent communication
channels to dialogue with directors. One of them was named “Mural da Fiel” (Bulletin Board of the Loyal).
ENTITIES
38
sustainability
report 2009
ECONOMIC-FINANCIAL
RESPONSIBLE
MANAGEMENT AND
GOOD RESULTS
WITH THE CONSOLIDATION OF THE NEW ADMINISTRATIVE STRUCTURE,
AND STRICT FINANCIAL CONTROL, IN 2009 THE CLUB RECORDED THE
SECOND CONSECUTIVE SURPLUS IN ITS ANNUAL ACCOUNTS
THE ADMINISTRATIVE REORGANIZATION
started at the end of 2007 and intensified in 2008 was
a deciding factor to keep Corinthians profitable. After
years of negative results, the Club’s expenses were
lower than its income in 2009, and it closed the year
with a surplus, for the second year running.
The total income of Corinthians in the year reached
R$ 181.04 million, a 54% increase over 2008, and 293%
when compared to 2004. Player transfers not included,
revenues totaled R$ 151.13 million, an amount 67%
higher than that of 2008 and 44% higher than 2007. In
2008/2009, Corinthians had a R$ 16.7 million surplus.
The result is a clear contrast to accumulated deficits in
2004-2007, which totaled R$ 140 million. Last year, the
Club’s total assets grew by 16.74%, to R$ 359.18 million,
against R$ 307.66 million in 2008.
The new management model has also allowed the
Club to regain the confidence of partners, investors
and others interested in associating their brand to
Corinthians. According to a study conducted by
the auditing and consulting firm of Crowe Horwath
INCOME
EVOLUTION
With no player transfers
151,125
90,740
62,952
+44% +67%
2007 2008 2009
RCS in 2009, our brand name was valued at R$ 563
million, almost twice as much as the R$ 286 million
estimated in 2004, representing the highest growth
in market value among all Brazilian clubs. Corinthians
is second ranked in the survey, which considered
the performance of the 12 greatest clubs in Brazilian
football, fighting against Flamengo for the leadership.
Football, a passion for millions of Brazilians, is
the major fact behind the brand name appreciation.
In 2009, Corinthians became undefeated State
Champions, and won the Cup of Brazil, an honor
that secured a spot in Copa Libertadores de America
in 2010, the Club’s centennial. A significant part of
the success followed by fans in the stadiums can be
credited to the belief in the extraordinary recovery
capacity of an athlete who, for his own track record,
makes the whole country proud of him, and, therefore,
is a valuable brand himself: Ronaldo.
Due to the importance and significant appreciation
of the brand name, in 2009 Corinthians decided
to hire auditors and attorneys that specialize in the
preservation of the rights of official partners in the fight
against piracy.
FOOTBALL COMES FIRST
Another aspect that contributes for the Club’s financial
reestablishment is the growth of every other source of
income. In 2009, when compared to 2007, highlights
are social Club and amateur sports (evolution of 174%
in resources), program Loyal Fans and lotteries (115%),
prizes for championships (100%), revenues with tickets
(269%), sponsorship and advertising contracts (184%)
and TV broadcasting rights (24%).
Football represented 83% of the total income – in
2008, this percentage was 82% and, in 2007, 91%.
39
sustainability
report 2009
TOTAL DEBT RELATIVE TO INCOME
WITH NO PLAYER TRANSFERS
In R$ thousands – Except indicator
160,000
140,000
120,000
100,000
151,125
1.61
101,550
97,237
80,000
99,821
1.07
62,952
60,000
90,740
40,000
0.66
20,000
0
2007
DEBT
2008
INCOME WITH NO PLAYERS
2009
DEBT TO INCOME WITH NO PLAYERS
ebitda* RELATIVE TO TOTAL INCOME
In R$ thousands – Except indicator
200,000
EBITDA
150,000
134,344
TOTAL INCOME
181,042
EBITDA MARGIN
117,520
100,000
26,825
50,000
38,092
0
-50,000
-5,102
-3.8%
2007
22.8%
2008
21%
2009
(*) ACRONYM FOR EARNINGS BEFORE INTEREST, TAXES, DEPRECIATION AND AMORTIZATION. IT
INDICATES THE COMPANY’S OPERATING CASH GENERATION, THAT IS, THE RESOURCES GENERATED BY
THE ACTIVITY, WITH NO CONSIDERATION TO FINANCIAL AND TAX EFFECTS.
40
sustainability
report 2009
Income of the social club and amateur sports also
increased significantly in the period, closing 2009
at R$ 31.65 million – a 50% increase when compared to
2008, and 224% when compared to 2004.
Revenues including prizes – R$ 6.8 million – were the
highest amount received by the Club in the last six years.
Other actions and initiatives developed in the marketing
area also produced positive results, such as “Chute Inicial”,
a network of football schools for children, with revenues
of R$ 1 million, jumping 321% over 2008 and 905% over
2004 – in addition to income with the Loyal Fan card,
totaling R$ 5 million.
In the last two years (2008 and 2009), Corinthians
accumulated R$ 88.2 million in revenues, not considering
resources from player transfers. Revenues with
sponsorship and advertising also enjoyed a significant
increase: R$ 49 million, or 99% increase over 2008 and
350% when compared to 2004.
The official sponsorship quota for Corinthians came
from R$ 6.5 million in 2004 to R$ 18 million in 2009. The
income received from the official sponsor represents
37% of the marketing income, a percentage comparable
to those of European clubs, thanks to the commercial
development of the Club’s brand name.
Ticket sales in Corinthians matches represent another
deciding factor for the financial success in the last year.
Resources generated by ticket sales totaled R$ 27.6 million
in 2009, a result 67% higher than that of 2008.
During 2009, Corinthians attracted over 780
thousand fans to its matches in the Pacaembu
Stadium, for the State Championship, Cup of Brazil,
and Brazilian Championship. As a result, the stadium
occupation rate reached over 68%, a result comparable
to those of many European clubs.
DEBT UNDER CONTROL
With the investments made by the current management,
Corinthians total debt saw a small increase in 2009,
going from R$ 97.23 million, in 2008, to R$ 99.82 million,
as of December 31, 2009.
Tax debt continues to be settled in installments,
through allocation of resources from the “Timemania”
lottery. These debts refer to tax obligations with
the Federal Revenue Service, Social Security, and
Severance Indemnity Fund for Employees.
In 2009, Corinthians tax incentives stemming from
the so-called Pelé Law totaled R$ 35,458,161.13. Cofins
(Contribution for Financing Social Security) contributed most
for the total saved tax in the period, with R$ 14,027,605.16,
followed by Social Security, with R$ 13,381,838.77.
ACCORDS, FINES AND SANCTIONS
At the end of 2009, Corinthians managed to settle all pending accords in the professional
football department. During the process of administrative reorganization, deals were reached
with former coach Daniel Passarela, former players Nilmar and Renato, and with Clubs
Olympique Lyonnais and Sport Club Internacional.
In 2009, Corinthians recorded no incidents resulting in significant fine or penalty from the
Sao Paulo State Football Federation, Brazilian Football Confederation (CBF) and FIFA. The Club did
not receive any significant fines for noncompliance with the Statute of the Fan, from non-conformity
with environmental laws and regulations, including non-monetary penalties, and did not suffer
any labor-related penalties.
EVOLUTION OF INCOME SOURCES
In R$ thousands
23,361
25,631
49,049
29,005
17,283
2007
16,592
–
SPONSORSHIPS AND
ADVERTISING
2009
27,638
24,704
7,487
TV BROADCAST
RIGHTS
2008
TICKET
SALES
505
6,813
PRIZES FOR
CHAMPIONSHIPS
3,287 2,226
7,063
LOYAL FAN PROGRAM,
LOTTERIES AND OTHERS
41
sustainability
report 2009
EVOLUTION OF TOTAL ASSETS
In R$ thousands and %
TOTAL INCOME
400,000
TOTAL ASSETS
ASSET TURNOVER
350,000
359,181
307,660
300,000
250,000
0.63
200,000
211,712
181,042
117,520
134,344
150,000
100,000
0.50
0.38
50,000
0
2007
2008
INCOME EVOLUTION
In R$ thousands
2009
EVOLUTION OF SURPLUS/
(DEFICIT) FOR THE YEAR
In R$ thousands
10,871
WITH TICKET SALES
2004
2005
2006
2007
5,826
2008 2009
+ 67%
+ 122%
27,638
-39,476 -38,284 -39,062
16,592
7,487
2007 2008 2009
WITH PRIZES FOR CHAMPIONSHIPS
+ 1,249%
-23,264
INDEBTEDNESS
FLOW
2013
AND
BEYOND
45%
2010
38%
TOTAL
DEBT
6.813
R$ 99,821
THOUSAND
+ 100%
0
505
2007 2008 2009
2012
12%
2011
5%
COMMUNICATION
"I'VE LIVED
EXCITING
MOMENTS IN
FOOTBALL,
BUT THIS ONE
IS SPECIAL."
roberto carlos, AT HIS OFFICIAL
PRESENTATION WITH CORINTHIANS
43
sustainability
report 2009
marketing
AN ALL-MIGHTY
BRAND NAME
WITH ACTIONS IN SEVERAL AREAS AND UNPRECEDENTED
SPONSORSHIP AGREEMENTS FOR A BRAZILIAN CLUB, CORINTHIANS
MARKETING CLOSED 2009 WITH RECORD-BREAKING FIGURES
corinthians worked activelyto strengthen its brand name in 2009, reaching results
that are unprecedented in the history of a Brazilian Club. With a comprehensive, bold action plan,
a number of initiatives have been created, developed and reinforced in the period. Sponsorship
agreements in football enjoyed record-breaking revenues and set a new standard in businesses
and relationship with sponsors, serving as a model for other Clubs in the country.
Several fronts have been opened. We are now sponsors of Stock Car and Formula Truck
racing teams, expanded significantly
our “Poderoso Timão” chain of
franchised stores, increased the
CAR RACING: CORINTHIANS IS IN
network of “Chute Inicial” football
THE SUPERLEAGUE AND IN OTHER
CATEGORIES OF THE SPORT
schools, and launched a number of
licensed items by the Corinthians
brand name – they are over 700
now. Many of them bet on the
charisma of Ronaldo to foster a new
generation of Corinthians fans, with a
line of items related to the image and
name of the Phenomenon. In 2009,
sales of licensed items surpassed
800 thousand units, a 60% growth
over the previous year.
Actions entered other fields.
In the movie, the documentary
Fiel promoted a real invasion of
Corinthians fans in theaters of
Financial result provided by Marketing (in R$ million)
Sao Paulo. In some of them,
tickets were sold out some days
PRODUCT
2007
2008
before the film premiere. Another
TV /Still ads
25.2
25.6
successful film was ‘23 years in 7
Nike
5.0
5.0
Uniform
12.3
16.0
seconds’, telling the story of the
Loyal Fan
0
0.048
State Championship of 1977.
Licensing
0.32
7.3
The program Loyal Fan, which
Ticket sales
7.4
16.6
offers discounted ticket prices and
Total
50.2
70.5
distributes exclusive kits to members,
also experienced a significant growth
VALUES AT a HIGH
2009
40.4
16.3
21.3
4.9
7.8
27.6
118.3
44
sustainability
report 2009
CREATIVE MARKETING
CAMPAIGNS, SUCH
AS JERSEYS WITH
portraits OF
FANS, CONTRIBUTED
FOR THE CLUB TO
GENERATE OVER
R$ 88 MILLION IN
NEW RESOURCES
OVER THE LAST
TWO YEARS
45
sustainability
report 2009
in 2009, thus reinforcing the strategy to work toward the
fan. Launched in December 2008, the program evolved
progressively and has now over 69 thousand fans
enrolled, 48 thousand of them in good standing.
The ‘Poderoso Timão’ chain of stores followed the
same growth pace. They were 12 units in 2008, and then 57
in the next year, with revenues of R$ 2.3 million in royalties.
The expansion continues in 2010, with new stores opened,
reaching the mark of 64 units by March, and arriving in the
state of Paraná, and other cities in Sao Paulo. The forecast
is 100 stores by September. Since its inception, in October
2008, the ‘Poderoso Timão’ chain of stores recorded total
revenues in excess of R$ 42 million.
69
thousand
Is the number of Fans
enrolled in the Loyal
Fan program by
the end of 2009
LARGEST SPONSORSHIP
AGREEMENTS IN 2009
In R$ millions*
‘PODEROSO TIMÃO’
HAD REVENUES
OF R$ 42 MILLION
SINCE THE FIRST
STORE WAS OPENED
Bayern Munich (GER)
corinthians (bra)
Manchester Utd (ENG)
Real Madrid (SPA)
Chelsea (ENG)
Borussia Dortmund (GER)
Schalke 04 (GER)
Tottenham (ENG)
Juventus (ITA)
AC Milan (ITA)
Inter Milan (ITA)
* Values converted into R$ as of April 23, 2010
(1 euro = R$ 2.35).
CHAIN IN EXPANSION
700
Growth of ‘Poderoso Timão’ stores in the last years
2010 2009 2008
42.3
38.5
36.9
35.2
32.9
28.2
28.2
28.2
25.8
23.5
21.1
12 stores
57 stores
64 stores
(by march)
ITEMS HAVE BEEN
LICENSED BY
CORINTHIANS, INCLUDING
mobile PHONES,
BOOKS, COSMETICS
AND KEY RINGS
46
sustainability
report 2009
ACTIONS IN 2009
» Strengthening of the ‘Loyal Fan’ program
» Expansion of 'Poderoso Timão’ franchise
» Timão is your face (jerseys with pictures
of fans used in official match)
» Opening of ‘Poderoso Timão’ megastore
at Parque São Jorge
» Sponsorship of AACD in an official match
» Consolidation of Timão Tur, Corinthians
travel agency
» Expansion of 'Chute Inicial’ football schools
» Launch of the third uniform
» Launch of an extensive line of items
in official stores
» Partnership with Bradesco and creation
of Corinthians card
» Living Well Centennial – personal accident
insurance, with draw of lots for prizes.
PROJECTS FOR 2010
» Sponsorship agreements totaling R$ 45 million
» Presentation of Roberto Carlos
» Sponsorships for Stock Car, Formula Truck,
Superleague and GT3 racing teams
» Auction of the derby (help to the city of
São Luís do Paraitinga)
» Mr. Centennial (Marcelinho Carioca
as ambassador of the centennial)
PRODUCT LINE BETS ON
RONALDO’S CHARISMA TO
FOSTER A NEW GENERATION
OF CORINTHIANS FANS
Among so many achievements and initiatives,
however, the most important ones were the sponsorship
agreements with groups Hypermarcas, Brazil Foods
(Batavo) and Silvio Santos. Altogether, the agreements
reached R$ 38.5 million – almost twice as much as the
income in the previous year. In 2010, a new record was set:
R$ 45 million (R$ 38 million from Hypermarcas,
and R$ 7 million from Grupo Silvio Santos).
During this time, the values obtained with
sponsorship agreements grew by the same pace as
that of the Corinthians brand name appreciation.
A survey conducted by consultants Crowe Horwarth
RCS showed that the club’s name was valued at R$ 562.6
million in 2009. In 2004, that value was R$ 286 million –
a 97% evolution over five years.
47
sustainability
report 2009
PORTAL AND OTHER VEHICLES
INFORMATION
TO THE NATION
IN ADDITION TO OFFERING ONE OF
THE MOST COMPLETE WEBSITES AMONG
BRAZILIAN TEAMS, CORINTHIANS
LAUNCHED TWO MAGAZINES AND
A WEEKLY NEWSLETTER IN 2009
CORINTHIANS HAS OVER 30 MILLION fans spread
all over the country. Thousands watch the matches in the stadium,
others are constantly at Parque São Jorge, but most do not follow
so closely what happens with the Club.
To keep this huge nation up to date with proper and relevant
information, Corinthians offers a series of official communication
vehicles. In 2009, TV Corinthians was launched to provide
members with information on all departments and happenings at
the Club. A total of 24 channels cover from the history of the team
to improvements at the Club, in addition to social and cultural
programming.
Also in 2009, the Club invested heavily in the diversification
of printed products, with the announcement of three new
publications. Chute Inicial magazine, with a circulation of 10
thousand copies, approaches the network of football schools –
with over 7 thousand students. Corinthians Mag , with a circulation
of 20 thousand copies, is focused on the Club, but brings reports
on other subjects, such as gastronomy, travel and lifestyle. Still in
the editorial area, in 2010, readers in Sao Paulo started receiving
O Fiel, a weekly newsletter, with the latest news on Timão.
Another important source of information for the Corinthians
fans is the internet portal. The website gathers institutional
information, latest news on sports, promotions and online
shopping through the virtual store. Complete and rather
diversified, the website is one of the better structured and
most accessed portals amongst all Brazilian Clubs. It offers
interactivity and is totally inserted in the internet 2.0 concept.
The portal is also available in Spanish and English, with static
versions – another way to promote the internationalization
of the Corinthians brand name.
FIGURES *
OF THE PORTAL
16,981,149 hits
90,256,427 pageviews
5,705,364 single
visitors
* BETWEEN MAY
AND DECEMBER 2009
CORINTHIANS
PUBLICATIONS
» Portal
» Chute Inicial Magazine
» Corinthians Mag Magazine
» O Fiel Newsletter
» Match program
48
sustainability
report 2009
CARDS PORTRAIT THE CLUB AT THE FIFTIETH ANNIVERSARY: CLOCKWISE FROM TOP, VIEW OF GYMNASIUM, THE LIBRARY,
THE CHAPEL, BOWLING, ENTRANCE MONUMENT, INTERNAL VIEW, GYMNASIUM INDOOR VIEW, AND SAINT GEORGE FOUNTAIN
49
sustainability
report 2009
SOCIAL AND CULTURAL INVESTMENTS
UNIVERSE IN
BLACK-AND-WHITE
A NUMBER OF CULTURAL, SOCIAL AND
ENVIRONMENTAL ACTIVITIES WERE PROMOTED
IN 2009, INCLUDING INTENSIVE PREPARATION
FOR THE CRUISE OF THE CENTENNIAL
CORINTHIANS IS ONE OF THE GREATEST CLUBS IN THE WORLD.
Today, the Club has 15,715 primary members in good standing, and 14,277 dependents,
offering to them a wide, modern infrastructure. In 2009, aimed at stimulating the culture
and disseminating the respect for the Corinthians history, the Club promoted a number
of activities for Club members and other fans. Shows and theater performances, health
promotion campaigns and debates on the history of Corinthians, in addition to a series
of social events connected with the traditional calendar of festivals, opened the club's
doors to thousands of people during the year.
Solidarity Christmas, for instance, collected over 1 ton of food and toys, which were
donated to São Judas Tadeu Children Institute, Tiãozinho Day Care Center, and Ninho
House. In addition to the blood donation campaign, (see box below), the Club supported
the Week for Bone Marrow Donation, with the registration of 1,174 possible donors.
The period also marked an intense preparation for the Cruise of the Centennial,
a sea cruise held in February 2010 that took almost 4 thousand people on an
unforgettable journey, to celebrate the Club’s 100 years. In this unprecedented initiative,
the Costa Concordia transatlantic left the Port of Santos for Ilhabela and Búzios, and
back to the port of departure. Four days of great celebration and relaxation, with a
number of VIPs on board. Among them, former players Neto, Marcelinho and Basílio,
and famous fans such as former basketball player Hortência and songwriter Toquinho.
In 2009, Corinthians fans enjoyed the remodeling and modernization of the
Corinthians Memorial, a museum telling the history of all achievements along the time,
CORINTHIANS BLOOD
The Corinthians Blood campaign, a national project conceived and promoted by fans
with total support from the Club, exceeded all expectations in its most recent edition.
The project makes use of the strength and solidarity of the Loyal Fans to make the
Brazilian population aware of the importance to donate blood. This was the fifth
edition of the event, with a massive participation of fans.
50
sustainability
report 2009
JOURNEY THROUGH TIME:
THE MEMORIAL TELLS THE
CLUB’S 100-YEAR HISTORY
a great collection of black-and-white memorabilia. One of the spaces
created last year is the Walk of Fame, which features the idols of the past.
The Memorial was inaugurated on January 27, 2006, in a ceremony
attended by President Luís Inácio Lula da Silva and other important
national politicians.
The Corinthians Memorial is located at the Parque São Jorge
entrance, in an over 1,500 sqm space. There, visitors are assisted
by high technology for a journey through time, by means of widescreens,
panels and special resources that show and tell the greatest black-andwhite achievements.
Corinthians is also the first and only football Club in Sao Paulo to
offer the public an amphitheater. It is an adaptable auditorium, with a
modern and bold design, which acquired a multifunctional profile to be
used for movie, theater, as well as other functions. It has rooms for video,
meetings, lectures and training, with capacity for 400 people.
For 2010, the Club is maintaining the focus on relevant actions from
social and environmental standpoints. In an unprecedented initiative,
Corinthians signed a technical cooperation agreement with the National
Council of Justice (CNJ), with the Sao Paulo Court of Justice (TJ -SP) and
Fundação Casa. The agreement is part of the program Starting Again, of
the Judicial Branch, aimed at training and facilitating the reintegration of
inmates and egresses from the penitentiary system into the job market.
Twice a week, Corinthians will make its facilities available for 100
adolescents in conflict with the law to practice sports activities. The
initiative also calls for hiring two inmates in semi-open regime to be
trained in sports practices or physical education.
Clube dos 13
Corinthians President Andrés
Sanchez presides over the
Special Commission for Social
Responsibility of Clube dos 13, set
up in September 2009. It aims at
increasing the relations between
football and society. The group
has as a major aim the channeling
of philanthropic actions, and
serves as the Brazilian football
interlocutor in the greatest social
discussions of the country.
The commission aims at
harnessing the power, strength
and passion generated by the
country’s most popular sport
to create a joint channel of
initiatives, for the benefit of
the entire society. Through it,
Clube dos 13 blends together
individual actions carried out
by its member clubs.
A project supported by
Clube dos 13 is the social
organization All For Education,
which advocates an effective
improvement in the country’s
basic education levels, and seeks
partners for engagement in the
promotion of the cause.
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sustainability
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A GOAL WORTH ONE HUNDRED
Another important action carried out by Corinthians in 2010 is the project
Playing for the Environment, a partnership with Banco Cruzeiro do Sul
to promote socio-environmental responsibility in both institutions.
The program includes several activities aimed at tackling global warming
and will mobilize Corinthians fans, Club members, as well as employees
and customers with the bank.
The project establishes that for every goal scored by Corinthians in
any tournament, one hundred trees will be planted in an area determined
in an agreement with the Sao Paulo State Government – another one hundred
will be planted per match, regardless of the result. In total, 21 thousand
seedlings will be donated. The goals started to be calculated on March 28,
2010, in the classical match against São Paulo, for the State Championship,
won by the black-and-white 4-3.
The program also calls for neutralization of CO2 emissions in all
Corinthians matches in 2010, through an inventory to be made by Instituto
Ecoar. The project involves also promotional and environmental education
actions in Corinthians matches, as well as wide dissemination through the
internet and social networks. This is the first time that a football Club is
mobilized for an environmental initiative of this size. Reports on the program
progress are to be published regularly.
DANILO CELEBRATES HIS
GOAL, 4-3 AGAINST SÃO
PAULO, in the STATE
CHAMPIONSHIP 2010: THE
TABOO WAS MAINTAINED
AND THE ENVIRONMENTAL
CAMPAIGN WAS STARTED
REMARKABLE
GOAL
SINCE MARCH 2010,
for EVERY GOAL
SCORED BY
CORINTHIANS,
100 TREES ARE
PLANTED
52
sustainability
report 2009
OPINION OF
INDEPENDENT AUDITORS
TO ADMINISTRATORS,
COUNCILORS AND
MEMBERS OF SPORT CLUB
CORINTHIANS PAULISTA
1. We have audited the balance sheets of Sport Club
Corinthians Paulista – SCCP (“Club”) as of December
31, 2009 and 2008, and the related statements of
income, changes in net equity, cash position, and
value added for the years then ended, prepared
under the responsibility of its Administration. Our
responsibility is to express an opinion on these
financial statements.
2. We conducted our audits in accordance
with generally accepted auditing standards in
Brazil which comprised: (a) the planning of our
work, taking into consideration the materiality
of balances, the volume of transactions and
the accounting and internal control systems of
the Club; (b) the examination, on a test basis, of
documentary evidence and accounting records
supporting the amounts and disclosures; and (c)
an assessment of the most significant accounting
principles and estimates adopted by the Club’s
Administration, as well as an evaluation of the
overall financial statement presentation.
3. In our opinion, the financial statements referred
to in paragraph 1 present fairly, in all material
respects, the financial position of Sport Club
Corinthians Paulista – SCCP on December 31,
2009 and 2008, the result of its operations,
changes in net equity, and cash position for the
years then ended, in accordance with accounting
practices adopted in Brazil.
4. As described in accompanying note no. 10, on
December 26, 2007, the Club filed its request for
adherence to “Timemania” lottery rules, under the
terms of Laws no. 11345/2006 and no. 11505/2007
and Decree no. 6187/2007, which provide that the
remuneration paid to participating Clubs must be
necessarily used to pay tax obligations with the
Social Security and the Federal Revenue Service.
As referred to in the mentioned accompanying
note, the Club adhered to the lottery contest in
2007, and in July 2009 applied for the payment of
debts in installments, and the formal and definitive
certification of debts (tax obligations) is under final
consolidation process by the relevant bodies.
5. Our audit was conducted having as major goal
to issue an opinion on the financial statements
referred to in paragraph 1. The statement of value
added referring to the years ended on December
31, 2009 and 2008 is submitted to provide
supplementary information on the Club, but it is
not required as part of the financial statements,
according to the accounting practices adopted
in Brazil. The statements were submitted to the
auditing procedures described in paragraph
2 and, in our opinion, these statements are
adequately presented, in all material respects,
in relation to the financial statements.
Sao Paulo, January 29, 2010,
Eduardo Augusto Rocha Pocetti
Accountant-partner
CRC 1SP105866/O-5
BDO Independent Auditors
CRC 2SP013439/O-5
53
BALANCE SHEETS
Balance sheets on December 31, 2009 (values expressed in thousands of reais)
assets
2009
2008
CURRENT
101,121
72,629
CURRENT
809 81,891 9,858 5,766 359
2,438 200
64,914
5,023
1,774
299
419
258,060
253,031
2,891 77,106 11,125 8,795 2,742
74,444
4,975
3,138
140,049
17,734 136,737
12,995
359,181
307,660
CASH AND CASH EQUIVALENTS ACCOUNTS RECEIVABLE IMAGE RIGHTS OTHER ACCOUNTS RECEIVABLE INVENTORIES FOLLOWING YEAR EXPENSES
NON-CURRENT
LONG TERM REALIZATION
JUDICIAL DEPOSITS ACCOUNTS RECEIVABLE IMAGE RIGHTS INTANGIBLE - AVAILABLE for sale FIXED ASSETS
INTANGIBLE ASSETS TOTAL ASSETS
LIABILITIES
2009
2008
153,840
106,999
LOANS AND FINANCING
SUPPLIERS
IMAGE RIGHTS PAYABLE OBLIGATIONS AND PAYROLL TAXES TAX OBLIGATIONS ACCORDS AND COURT RULINGS
TAXES IN INSTALLMENTS
ADVANCES FROM CUSTOMERS
REALIZABLE REVENUES
33,700 17,050 13,638 23,327 2,085 2,229
2,952 -
58,859
31,314
7,094
3,767
4,716
559
6,896
3,697
2,268
46,688
NON-CURRENT
147,019
148,165
5,370 7,566 -
51,568 75,139
7,376
21,196
1,773
1,635
39,599
73,645
10,317
58,322
52,496
1
98,553
31
(40,263)
1
101,309
30
(48,844)
359,181
307,660
LOANS IMAGE RIGHTS PAYABLE ACCORDS AND COURT RULINGS
TAXES IN INSTALLMENTS
REALIZABLE REVENUES
PROVISION FOR CONTINGENCIES
NET EQUITY
EQUITY
REVALUATION RESERVE
CAPITAL RESERVE
ACCUMULATED DEFICIT
TOTAL LIABILITIES
STATEMENT OF income
Years ended December 31 (values expressed in thousands of reais)
FOOTBALL
GROSS INCOME
TV BROADCAST RIGHTS SPONSORSHIPS AND ADVERTISING TICKET SALES PRIZES FOR CHAMPIONSHIPS
OTHER OPERATING REVENUES SUB-TOTAL INCOME WITH FEDERATIVE
RIGHT TRANSFERS TOTAL OPERATING REVENUES DEDUCTIONS FROM GROSS INCOME
TAXES AND CONTRIBUTIONS NET OPERATING
REVENUES – FOOTBALL
2009
2008
29,005 49,049 27,638 6,813 7,063 119,568 25,631
24,704
16,592
505
2,226
69,658
29,917 149,485
26,780
96,438
(5,756) ( 3,077)
143,729 93,361
OPERATING REVENUES (EXPENSES)
EMPLOYEES (67,315) THIRD-PARTY SERVICES
(20,420) GENERAL AND ADMINISTRATIVE (25,411) FOOTBALL (15,899) COST RECOVERY
-
ADMINISTRATIVE COSTS APPORTIONMENT (4,517) TOTAL OPERATING EXPENSES (133,562) (44,198)
(15,801)
(17,287)
( 9,749)
9,966
( 4,120)
(81,189)
OPERATING SURPLUS BEFORE INTEREST
AND NON-OPERATING EARNINGS NET FINANCIAL EXPENSES OTHER REVENUES SURPLUS (DEFICIT) FOR THE YEAR 10,167 (6,350) 226 4 ,043 12,172
( 148)
11
12,035
SOCIAL CLUB AND AMATEUR SPORTS
GROSS INCOME
MEMBERSHIP FEES COMMERCIAL EXPLORATION LICENSING AND FRANCHISES OTHER REVENUES TOTAL REVENUES DEDUCTIONS FROM GROSS INCOME
TAXES AND CONTRIBUTIONS NET OPERATING REVENUES –
SOCIAL CLUB AND AMATEUR SPORTS OPERATING REVENUES (EXPENSES)
EMPLOYEES THIRD-PARTY SERVICES GENERAL AND ADMINISTRATIVE AMATEUR SPORTS COST RECOVERY ADMINISTRATIVE COSTS APPORTIONMENT TOTAL OPERATING EXPENSES OPERATING SURPLUS
BEFORE INTEREST AND
NON-OPERATING EARNINGS FINANCIAL EXPENSES OTHER REVENUES NET OPERATING REVENUES –
SOCIAL CLUB AND AMATEUR SPORTS
SURPLUS (DEFICIT) FOR THE YEAR The accompanying notes are part of the financial statements.
Access them at http://www.corinthians.com.br/upload/BalançoCorinthians2009.pdf
2009
2008
6,843 10,226 13,986 502 31,557 5,331
8,858
6,054
840
21,083
(91) (6)
31,466 21,077
(12,845) (4,288) (15,948) (32) ( 1) 164,517 (28,597) (10,099)
(4,040)
(12,241)
(51)
5 10
4,120
(21,801)
2,869 (724)
(1,281) 194 (440)
-
1,782 5,825 (1,164)
10,871
sustainability
report 2009
54
financial
statements
STATEMENT OF CASH FLOWS
CASH FLOWS OF OPERATING ACTIVITIES
SURPLUS FOR THE YEAR
ADJUSTMENTS TO RECONCILE NET SURPLUS
TO CASH GENERATED BY OPERATING ACTIVITIES
DEPRECIATION OF FIXED ASSETS
INTANGIBLE AMORTIZATION PROVISION FOR CONTINGENCIES 2009
2008
5,825 10,871
5,737 19,107 (2,942) 3,672
11,705
(27,870)
(19,640) (10,985) (3,992) (60) (2,018) (148) (80,228)
(5,893)
(1,391)
(189)
(407)
(281)
9,957 1,526 15,664 18,612 (6,302) (745) (2,269) 13,665 1 1,969 52,961 2,663
(5,475)
(793)
(21,478)
(10,490)
2,053
2,268
75,708
29,170
(16,385)
(3,795) -
(23,846) (5,657) (5,615) (38,913) (1,780)
9
(17,274)
(3,138)
(2,895)
(25,078)
2,386 (15,826) 1
(13,439) 18,125
21,196
39,321
NET CASH PROVIDED BY (USED IN) OPERATING,
INVESTMENT AND FINANCING ACTIVITIES 609 (2,142)
CASH, BANKS AND FINANCIAL APPLICATIONS
OPENING BALANCES FINAL BALANCES INCREASE (DECREASE) IN CASH, BANKS AND FINANCIAL APPLICATIONS 200 809
609 2,342
200
(2,142)
(INCREASE) DECREASE IN CURRENT AND NON-CURRENT ASSETS
ACCOUNTS RECEIVABLE IMAGE RIGHTS
OTHER ACCOUNTS RECEIVABLE INVENTORIES FOLLOWING YEAR EXPENSES JUDICIAL DEPOSITS INCREASE (DECREASE) IN CURRENT AND NON-CURRENT LIABILITIES
SUPPLIERS TAXES PAYABLE IMAGE RIGHTS PAYABLE OBLIGATIONS AND PAYROLL TAXES ACCORDS AND COURT RULINGS TAXES IN INSTALLMENTS
ADVANCES FROM CUSTOMERS
REALIZABLE REVENUES TAXES IN INSTALLMENTS NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES CASH FLOWS OF INVESTMENT ACTIVITIES
ACQUISITION OF FIXED ASSETS SALE OF FIXED ASSETS INTANGIBLE - NET
INTANGIBLE - AVAILABLE FOR SALE FIXED ASSETS IN PROGRESS NET CASH PROVIDED BY (USED IN) INVESTMENT ACTIVITIES CASH FLOWS OF FINANCING ACTIVITIES
LOANS AND FINANCING - CURRENT
LOANS AND FINANCING – NON-CURRENT CAPITAL RESERVE
NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES STATEMENTS OF
CHANGES IN NET EQUITY
REVALUATION EQUITY RESERVE
capital RESERVEACCUMULATED
(DONATIONS)
DEFICIT
total
AT DECEMBER 31, 2007
1
104,075
30
(62,481)
41,625
REVALUATION RESERVE REALIZATION SURPLUS FOR THE YEAR
-
-
(2,766)
-
-
-
2,766
10,871
10,871
1
101,309
30
(48,844)
52,496
REVALUATION RESERVE REALIZATION INCREASE IN RESERVE
SURPLUS FOR THE YEAR
-
-
-
(2,756)
-
-
-
1
-
2,756
-
5,825
1
5,825
1
98,553
31
(40,263)
58,322
The accompanying notes are part of the financial statements.
55
VALUE ADDED STATEMENTS
FOOTBALL
REVENUES
PARTICIPATION IN TOURNAMENTS BRAND EXPLORATION AND USE TRANSFER OF FEDERATIVE RIGHTS TICKET SALES PRIZES FOR CHAMPIONSHIPS LOYAL FAN PROGRAM,
LOTTERIES AND OTHERS ALLOWANCE FOR DOUBTFUL ACCOUNTS
2009
2008
29,005 49,049 29,917 27,638 6,813 25,631
24,704
26,780
16,592
505
7,063 -
2,226
-
149,485 96,438
THIRD-PARTY INPUT
CONTRACTED SERVICES GENERAL AND ADMINISTRATIVE EXPENSES COST RECOVERY ADMINISTRATIVE COSTS APPORTIONMENT (32,807) (5,438) -
(4,517) (23,213)
(5,094)
9,966
(4,120)
GROSS VALUE ADDED (42,762) 106,723 (22,461)
73,977
DEPRECIATION,
AMORTIZATION AND DEPLETION
DEPRECIATION AND AMORTIZATION NET VALUE ADDED
PRODUCED BY THE ACTIVITY VALUE ADDED
RECEIVED FROM TRANSFER
FINANCIAL INCOME TOTAL VALUE ADDED TO BE DISTRIBUTED (19,439) (11,980)
87,284 61,997
1,667 4,693
88,951 66,690
67,314 44,198
INTEREST ON THIRD-PARTY CAPITAL
INTERESTS RENTS 7,791 3,657 4,830
2,449
6,146 3,178
NET EQUITY
SURPLUS 4,043
12,035
88,951 66,690
President of the Board
2009
2008
REVENUES
BRAND EXPLORATION AND USE MEMBERSHIP
OTHER REVENUES
10,226 6,842 14,683 8,857
5,331
6,894
31,751 21,082
(4,320) (10,368) -
(1) 4,517 (4,091)
(8,527)
510
4,120
GROSS VALUE ADDED (10,172) 21,579 (7,988)
13,094
DEPRECIATION,
AMORTIZATION AND DEPLETION
DEPRECIATION AND AMORTIZATION (5,405) (3,407)
16,174 9,687
428 1,455
TOTAL VALUE ADDED TO BE DISTRIBUTED 16,602 11,142
DISTRIBUTION OF VALUE ADDED
PERSONNEL (ADMINISTRATIVE,
SOCIAL CLUB AND AMATEUR SPORTS)
12,845 10,099
INTEREST ON THIRD-PARTY CAPITAL
INTERESTS 1,708 1,896
267 311
1,782 (1,164)
16,602 11,142
THIRD-PARTY INPUT
CONTRACTED SERVICES GENERAL AND ADMINISTRATIVE EXPENSES PROVISION FOR CONTINGENCIES
COST RECOVERY APPORTIONMENT OF EXPENSES
NET VALUE ADDED
PRODUCED BY THE ACTIVITY DISTRIBUTION OF VALUE ADDED
PERSONNEL
(ADMINISTRATIVE AND ATHLETES)
GOVERNMENTS
TAXES (FEDERAL, STATE AND MUNICIPAL)
SOCIAL CLUB AND AMATEUR SPORTS VALUE ADDED
RECEIVED FROM TRANSFER
FINANCIAL INCOME GOVERNMENTS
TAXES NET EQUITY
SURPLUS Raul Corrêa da Silva
Director, Finances
The accompanying notes are part of the financial statements.
Mauro Túlio Garcia
Accountant-CRC 1SP132.860/0-9
sustainability
report 2009
56
sustainability
report 2009
57
sustainability
report 2009
Independent Auditors' Report of Limited Assurance
on the Annual Sustainability Report for 2009 of Sport Club Corinthians Paulista – SCCP
To the Managers, Councilors and Members of
Sport Club Corinthians Paulista – SCCP
We have been engaged to perform a limited assurance
engagement on the Annual Sustainability Report for 2009
of Sport Club Corinthians Paulista – SCCP (“Club”),
prepared under the responsibility of the Club’s management.
This responsibility includes designing, implementing and
maintaining internal control relevant to the proper preparation
and presentation of the Sustainability Report for 2009. Our
responsibility is to issue a report of limited assurance report for
the information disclosed in the Annual Sustainability Report of
Sport Club Corinthians Paulista – SCCP for 2009.
CRITERIA FOR PREPARATION
OF THE SUSTAINABILITY REPORT
The Sustainability Report for 2009 was prepared in
accordance with the guidelines for sustainability reports of the
Global Reporting Initiative (GRI-G3) for C+ Application Level.
Following such guidelines, Sport Club Corinthians Paulista –
SCCP reported 11 performance indicators.
PROCEDURES APPLIED
Our limited assurance work was performed in accordance
with the Brazilian standard for assurance work different from
audit and a NBC TO 3000 review, issued by the Federal
Accounting Council. That standard requires compliance with
ethical standards and planning and performance of the service
to obtain limited assurance that no matter has come to our
knowledge which could make us believe that the Sustainability
Report of Sport Club Corinthians Paulista – SCCP is not
adequate, in accordance with the criteria described below
(Scope and Limitations), in all material respects.
In a limited assurance engagement, the evidence-gathering
procedures are more limited than for a reasonable assurance
engagement, and, therefore, less assurance is obtained than
in a reasonable assurance engagement. The procedures
selected depend on the judgment of the independent auditor,
including the evaluation of the risks of the Sustainability
Report not complying significantly with the criteria described
below (Scope and Limitations). Within the scope of our
work, we carried out the following procedures, among
others: (i) planning the work, taking into consideration the
relevance and the volume of information presented in the
Sustainability Report of Sport Club Corinthians Paulista –
SCCP; (ii) obtaining an understanding of the internal controls;
(iii) verifying, on a test basis, evidence that supports the
quantitative and qualitative data in the Sustainability Report;
and (iv) interviews with the managers responsible for preparing
the information. These procedures were deemed sufficient
to allow a limited level of assurance and, consequently, do
not include all those required for issuing a broader assurance
report, as set forth in that audit standard.
SCOPE AND LIMITATIONS
The objective of our work was to verify whether the data
included in the Sustainability Report for 2009 with respect
to the obtaining of qualitative information and measurement
and calculation of quantitative information complies with the
following criteria: (i) Brazilian Accounting Standards NBC T 15
- Social and Environmental Information; and (ii) guidelines for
sustainability reports from the Global Reporting Initiative (GRI
G3). Opinions, historical information, descriptive information
and information resulting from subjective evaluations are not
included in the scope of the work performed.
Our limited assurance evaluation also covered the
verification of the requirements for GRI-G3 for reports with a
C+ Application Level.
The financial statements of Sport Club Corinthians
Paulista – SCCP for the year ended December 31, 2009
were audited by other independent auditors, who issued
an unqualified opinion thereon dated January 29, 2010. The
social and environmental performance indicators based on
accounting information, and presented in the Sustainability
Report for 2009 of Sport Club Corinthians Paulista – SCCP,
were extracted from these financial statements, which were not
subject to assurance for the purposes of this work.
Conclusion
Based on our limited assurance engagement, we are not
aware of any significant change that should be made to the
information included in the Sustainability Report of Sport
Club Corinthians Paulista – SCCP for the year ended
December 31, 2009, for this information to be properly
presented, in all material respects, in accordance with the
criteria described above (Scope and Limitations), utilized for
a C+ Application Level.
SAO PAULO, APRIL 30, 2010
PricewaterhouseCoopers
Auditores Independentes
CRC 2SP000160/O-5
Manuel Luiz da Silva Araújo
Accountant CRC 1RJ039600/O-7 “S” SP
IN THE LAST 15 MINUTES OF THE
CLASSICAL MATCH PALMEIRAS-SÃO
PAULO, LAST SUNDAY, IN MORUMBI,
THERE WAS A REAL PHENOMENON:
WHILE BOOING BOTH TEAMS, BOTH
CROWDS STARTED SHOUTING:
‘CORINTHIANS! CORINTHIANS!
CORINTHIANS!’. TRADITIONAL
ARCHENEMIES, THIS EXAMPLE REVEALS
(...) THE EXACT PROPORTION OF
RESPECT, AND AT THE SAME TIME
WRATH AND FEAR, THEY HAVE FOR
THE RIVAL. THOSE WHO ARE NOT
CORINTHIANS FANS ARE AGAINST
CORINTHIANS – THAT IS THE TRUTH
IN THE BEHAVIOR OF OUR CROWDS
EXCERPT FROM AN ARTICLE PUBLISHED IN JORNAL DA TARDE ON JULY 21, 1987.
“I HAVE NEVER HAD ANYTHING
AGAINST CORINTHIANS. I ONLY
HAD TO SILENCE THAT INCREDIBLE
CROWD. IF NOT, THEIR FANS
WOULD WIN THE GAME”
Pelé, THE FOOTBALL KING, HAS NEVER PLAYED FOR CORINTHIANS
THERE COMES CORINTHIANS,
CORINTHIANS. EMBRACED BY THE
CONCENTRATED CROWD.
LOYAL, LOYAL, LOYAL, ALWAYS BY
YOUR SIDE, CORINTHIANS.
BY YOUR SIDE WHEREVER YOU GO,
WHATEVER YOU DO.
YOU ARE THE RELIGION, THE SOUL
OF THIS CROWD.
TAKE A LOOK AT THE FLAGS WAVING.
CORINTHIANS, YOU ARE JOY, THE ENTHUSIASM
OF A NATION. YOU ARE PART OF THIS PEOPLE.
YOU ARE INSIDE EVERYONE, THOSE WHO ARE
HERE TO APPLAUD YOU, CORINTHIANS. ONLY
YOU, ‘TIMÃO’ FROM PARQUE SÃO JORGE,
STIR UP MY PEOPLE. SHAKING THE
FOUNDATIONS OF MARACANÃ.
JOY AND PARTY IN RIO. ‘CORINGÃO’
ENTERS THE FIELD.
EXCERPT FROM THE NARRATION BY OSMAR SANTOS AT THE SEMIFINAL
CORINTHIANS-FLUMINENSE IN 1976, THE SO-CALLED INVASION OF RIO BY CORINTHIANS FANS

sport Club Corinthians paulista

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