media kit

MEDIA KIT
where
Paris
2016
20.000
copies/ye
ar
®
Russian Edition
PARIS - RUSSIAN EDITION
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July 2016 to JUNE 2017
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РОСКОШЬ |МОДА | ГАСТРОНОМИЯ | КУЛЬТУРА | КАРТЫ
GROUPE Where Paris
35 rue des Mathurins, 75008 Paris // Tél: +33 (0)1 43 12 56 56
www.whereparis.paris
paris@wheremagazine.com
where Paris
Paris
where
®®
2
latin
america Edition
russian
Edition
A practical guide to Paris for RUSSIAN visitors
Language:
Russian
Your Brazilian
Guide to Paris
Russe
Paris - russian Edition
Palace
magazine
Automne Hiver 2010/2011
Distribution date:
July 2016 to June 2017
Quantity:
20.000 copies/year
Palace magazine
Découvrir Paris
Spring/Summer 2013
Your Russian
Guide to Paris
Palace magazine
Your Russian
Guide to Paris
Autumn 2011
Winter 2012
Palace magazine
Size:
19 x 26 cm
Shaping:
Perfect binding
Nb of pages:
96 + 4 (covers)
Inside paper:
Glossy 135 gms
Spring/Summer 2012
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cover essai russe AH 10 11 selection.indd 1
Covers:
300 gms / matt laminate finish
Material deadline:
May 19th, 2016
15/10/10 15:22
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Hotel distribution in Paris:
170 hotels where Russians stay during their trip in Paris
Other distribution in Paris:
Strategic points of information: Paris Tourist Office, Embassy of the Russian Federation in
Paris, Travel & Tourism agencies in Paris for Russians, Permanent Delegation of the Russian
Federation to UNESCO
Distributed prior to arrival in Paris:
TRANSAERO (The leading private Russian airline company)
Flights: Moscow to Paris, magazine hand-delivered to 1st Class travellers
6,000 copies
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
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where Paris
Paris
where
2
®®
latin
america Edition
russian
Edition
first class DISTRIBUTION
other distribution points:
More than 170 luxury hotels (listed page 4)
- Travel & Tourism agencies in Paris for Russians
- Where® is the official magazine partner of the Concierges Clefs d’Or
- Embassy of the Russian Federation in Paris
- A person from Where® is devoted to the distribution of the magazine and visits each hotel
- Permanent Delegation of the Russian
Federation to UNESCO
- Each Hotel Director or Head Concierge decides on its own distribution: Conciergerie, front
desk, lounge, rooms...
- Paris Tourist Office
- Where® restocks the hotels when they require additional magazines
- Massey Limousines
our partners:
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
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where Paris
Paris
where
2
®®
latin
america Edition
russian
Edition
first class DISTRIBUTION
A selection of hotels where Russians stay in Paris
In bold are approved 5* hotels
Fraiser Suite - Claridge Champs-Elysées
Hotel 9 (Le)
Hotel Acadia Opera (BW)
Hotel Amarante Beau Manoir (BW)
Hotel Ambassador - Radisson
Hotel Ampère
Hotel Anjou La Fayette (BW)
Hotel Arcade (de)
Hotel Astor Saint Honore
Hotel Astoria Opera (BW)
Hotel Astra Opera (BW)
Hotel Atala
Hotel Au Manoir St-Germain
Hotel Bac St Germain
Hotel Baltimore
Hotel Balzac
Hotel Beauchamps
Hotel Bedford
Hotel Bel Ami
Hotel Belloy Saint Germain (BW)
Hotel Bergère Opéra
Hotel Bradford Elysées (BW)
Hotel Brighton
Hotel Bristol (le)
Hotel Buddha-Bar
Hotel Burgundy
Hotel California
Hotel Cambon
Hotel Castille Starhotels
Hotel Cecilia
Hotel Chambiges
Hotel Champs-Elysées Friedland
Hotel Champs-Elysées Plaza
Hotel Château Frontenac
Hotel Châteaubriand
Hotel Cheverny
Hotel Claridge Bellman
Hotel Concorde Montparnasse
Hotel Concorde Opéra
Hotel Concortel
Hotel Costes
Hotel Crowne Plaza République
Hotel des Tuileries
Hotel du Bois
Hotel Collectionneur Arc de Triomphe (du)
Hotel Duc de Bourgogne
Hotel Duminy Vendôme
Hotel Edouard VII
Hotel Fleche d’Or (BW) ( de la)
Hotel Fouquet’s Barriere Paris
Hotel Four Seasons George V
Hotel France Louvre
Hotel François Ier
Hotel Garden Champs-Elysées
Hotel Grand Hotel InterContinental
Grand Hôtel du Palais Royal
Hotel Holiday Inn St. Germain
Hotel Horset Washington (l’)
Hotel Hyatt Regency Paris Etoile
Hotel Hyatt Regency Paris Madeleine
Hotel Imperial Rennequin
Hotel InterContinental Marceau
Hotel Jardin de Neuilly
Hotel Jules
Hotel Keppler
Hotel Kleber
Hotel Lancaster
Hotel Littre
Hotel Lotti
Hotel Louvre (du)
Hotel Louvre Saint Romain
Hotel Lumen
Hotel Lutetia
Hotel Mac Mahon
Hotel Maison Champs-Elysées
Hotel Majestic & Villa
Hotel Mandarin Oriental
Hotel Manufacture (La)
Hotel Marignan Champs-Elysées
Hotel Mariott Rive Gauche
Hotel Marquis Faubourg-Saint Honoré
Hotel Marriott Champs-Elysées
Hotel Mathi’s Elysées Matignon
Hotel Mathurin (Le)
Hotel Mattle
Hotel Mayfair
Hotel Melia Royal Alma
Hotel Melia Vendôme Boutique Hotel
Hotel Mercure La Défense 5
Hotel Mercure Royal Madeleine
Hotel Meridien Etoile
Hotel Meurice
Hotel Millenium Opera Paris
Hotel Montaigne
Hotel Montalembert
Hotel Streets
Hotel Napoleon
Hotel New Hotel Opéra
Hotel Newton Opéra
Hotel Normandy
Hotel Novotel Paris Tour Eiffel
Hotel Opal Opéra (BW Premier)
Hotel Opéra Cadet
Hotel Opéra Lafayette
Hotel Opéra Liège (BW Premier)
Hotel Opéra Richepanse
Hotel Park Hyatt Vendôme Paris
Hotel Park Lane
Hotel Patio St Antoine (Le) (BW)
Hotel Pavillon Bastille
Hotel Pavillon Montaigne
Hotel Peninsula
Hotel Pera (Le)
Hotel Pergolèse
Hotel Pershing Hall
Hotel Place du Louvre (de la)
Hotel Plaza Athenee Paris
Hotel Plaza Tour Eiffel
Hotel Powers
Hotel Prince de Galles
Hotel Princesse Caroline
Hotel Pullman Château de Versailles
Hotel Pullman Montparnasse
Hotel Pullman Paris Tour Eiffel
Hotel Radisson Blu Dokhan’s
Hotel Radisson SAS Champs-Elysees
Hotel Raphael
Hotel Regina Paris
Hotel Renaissance Le Parc-Trocadéro
Hotel Renaissance Paris Vendôme
Hotel Renaissance Arc de Triomphe
Hotel Residence du Roy (la)
Hotel Residence Lord Byron
Hotel Rochester
Hotel Rond Point des Champs Elysées
Hotel Royal
Hotel Royal Bergère
Hotel Royal Elysée
Hotel Royal Monceau
Hotel Royal St. Honore
Hotel Saint Petersbourg Paris
Hotel San Regis
Hotel Scribe
Hotel Sers (de)
Hotel Shangri La
Hotel Sofitel Le Faubourg Paris
Hotel Sofitel Paris Arc de Triomphe
Hotel Spendid
Hotel Square
Hotel St. Augustin Elysées (BW)
Hotel St. James Paris
Hotel Thérèse
Hotel Touraine Opéra
Hotel Trémoille (de la)
Hôtel Triangle d’Or (du)
Hotel Trianon Palace
Hotel Vendôme
Hotel Vigny (de)
Hotel Villa Beaumarchais
Hotel Villa Montparnasse
Hotel Villa Opéra Drouot
Hotel W Opéra
Hotel Waldorf Arc de Triomphe
Hotel Waldorf Madeleine
Hotel Warwick
Hotel West End
Hotel Westin
Hotel Westminster
Sweet Inn
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
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where Paris
Paris
where
®®
2
latin
america Edition
russian
Edition
inform tourists in places they frequent
Editorial features:
- Dossier Where Now selection: «Chic» trends
- Jewelery, fashion, beauty, lifestyle, spas...
- 5 luxury shopping maps (with the finest boutiques by neighbourhood):
* Montaigne/Champs-Elysées
* Rue Saint Honoré/Rivoli
* Faubourg Saint-Honoré
* Vendôme/Opéra
* Saint-Germain-des-Prés
- Gastronomy, wine, a selection of Michelin-starred restaurants
- Culture, art, attractions
- Tourism & Leisure features
- Pratical information about Paris
- Paris by Night
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
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®®
w
latin
america Edition
russian
Edition
he
re par
i
s
where Paris
Paris
where
2
russian
edition
in paris
since 2009
RATES & FORMATS 2016
covers:
Outside back cover (booked):
Inside back cover: € 11 000 HT
€ 8 000 HT
DOUBLE PAGE:
Inside Front Cover Spead (DO): DPS 1:
DPS 2: Double Page: € 15 000 HT
€ 13 000 HT
€ 12 000 HT
€ 11 000 HT
Double page spread (DPS)
380 (wide) x 260 (deep) mm (+5mm bleeds on all sides)
We advise you 2 PDFs with single page format
other formats:
Right page facing editorial: Right page facing summary 1: Right page facing summary 2: Full right page: 1/2 page (advertorial):
1/3 page (restaurant):
€ 7 000 HT
€ 7 000 HT
€ 6 500 HT
€ 6 000 HT
€ 3 500 HT
€ 1 900 HT
Full page
190 (wide) x 260 (deep) mm (+5mm bleeds on all sides)
Add 10mm on each side of centre line
of spine for safety margin (perfect bound)
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
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where Paris
Paris
where
2
®®
latin
america Edition
russian
Edition
a selection of our advertising partners
in our unique luxury collection
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
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where Paris
Paris
where
2
®®
latin
america Edition
russian
Edition
Our 4 magazines in foreign languages
ENGLISH
CHINESE
Launching: 1992
Launching: 2011
Launching: 2009
MONTHLY
BIAnnual
Annual
Circulation:
51 000 copies/
month
Circulation:
25 000 copies/year
Circulation:
20 000 copies/year
Language: English
Format: A4 (L 210 x H 297 mm)
Shaping: Perfect bound
Pagination: 84 to 116 pages
Sections: Lifestyle, fashion, beauty, 6 luxury
shopping maps (with the finest boutiques by
neighbourhood), fashion, gastronomy, wine,
culture, art, attractions, Paris by night…
Target: English-speaking clients in luxury
hotels
Reader Profile: 80% of Where’s readers are
either managers or company executives. Their
average income, their education and their
profession place them in the world elite of
consumers.
RUSSIAN
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The most widely
read monthly
magazine
by affluent
tourists in Paris!
Distribution: 400 luxury hotels in Paris and in
the Greater Paris region (circulation audited
and confirmed by the French organization
OJD), Paris Tourism Office, Media agencies,
Embassies, trendy places, Limousine
companies, Private Jets, Hair/Beauty salons…
PARIS - RUSSIAN EDITION
РОСКОШЬ |МОДА | ГАСТРОНОМИЯ | КУЛЬТУРА | КАРТЫ
Distribution: 190 hotels where Chinese stay
during their journey in Paris + strategic points
of information: OTCP, Chinese banks, Embassy,
Travel Agencies + distribution before the
arrival in Paris by China Eastern (magazine
is hand-delivered to 1st & Business Class
Travellers)
Language: Simplified Chinese
Format: 190 (wide) x 260 (deep) mm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 112 + 4 (covers)
Sections: The magazine is organized by
neighbourhoods, with the finest boutiques,
iconic brands, luxury shopping maps,
gastronomy, art and culture…
Target: The partnership between UnionPay
France and Where ensures content tailored
to the needs of Chinese customers with high
purchasing power.
Distribution: 170 hotels where Russians stay
during their trip to Paris + distribution before
the arrival in Paris by Transaero (The leading
private Russian airline company): Flights
Moscow to Paris, (magazine hand-delivered
to 1st Class travellers) + Paris Tourist Office,
Embassy of the Russian Federation in Paris,
Limousins companies.
Language: Russian
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
latin
american
(Spanish
+ Portuguese)
Launching: 2013
Annual
Circulation:
20 000 copies/year
Distribution: 190 hotels where the Latin
American clientele stays in Paris + distribution
before the arrival in Paris by TAP (Flights Brazil
to Paris), Paris Tourist Office, Embassies of
Brazil, Mexico, Argentina, Colombia in Paris,
Travel Agencies…
Language: Spanish + Portuguese
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers)
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Target: New emerging clientele from Latin
America with high purchasing power.
Partenaire média de l’Association des Clefs d’Or France.
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
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where Paris
Paris
where
2
®®
latin
america Edition
russian
Edition
CHINESE
JAPANESE
Launching:
2012
Launching:
2013
Annual
Annual
Annual
Circulation:
2.5 million copies/year
Circulation:
50 000 copies/year
Circulation:
100 000 copies/
year
Launching:
2008
where
®
chinese
巴黎市地图
2015-2016
*Le grand magasin de La mode et du Luxe
ENGLISH
ENGLISH / FRANçAIS
Our 4 maps of Paris in foreign languages
Advertising
agency for the
PRINTEMPS
MAP OF PARIS
Launching: 2009
Annual
Circulation:
1.5 million copies/year
导购地图
SHOPPING MAPS
A targeted distribution, duration 1 year:
+ 1600 hotels in Paris (2,3 and 4*), Paris Tourist
Office, tourist attractions, train stations (Gare
de Lyon, Gare du Nord, Gare de l’Est, Gare
Montparnasse), airports (Roissy CDG 1, Roissy
CDG 2, Orly Ouest, Orly Sud), Air France bus,
Bateaux-Mouches, Open Tour. Partner chains:
Hilton group, Hôtels & Préférence, Citadines
group, Les Hôtels de Paris group.
A targeted distribution, duration 1 year:
+ 250 hotels in Paris (2,3,4 and 5*), Embassy of
China in Paris, Travel Agencies, Cultural Center
of China, Chinese banks, UnionPay Office +
Tour Operator in Shanghai.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: Simplified Chinese/
French
Bilingual advertising: English/French
Target: Intended for a French and international
clientele, where® map is characterized by a very
large distribution.
A targeted distribution, duration 1 year:
+ Travel Agencies, JCB Offices, International
Space Printemps Haussmann, a selection of
hotels where the Chinese clientele stays.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
where® has been the advertising sales agency
for the Printemps Paris Haussmann department
store’s luxury map since 2009.
An exclusive distribution, duration: 1 year:
Practical, elegant and easy to use, the map is
given to clients in the 4&5 star hotels of Paris.
Format « Notebook »: 10 x 14.5 cm
Detail: Map of Paris + Subway Map
Maps personalised with the logos of the hotels
or hotel chains.
Bilingual advertising: French/Japanese
Target: The Chinese issue of Where® Paris map
is specially intended for Chinese tourists visiting
Paris, their favourite destination in Europe.
Bilingual advertising: English/French
Target: The Japanese issue of Where® Paris
map is specially intended for Japanese tourists
visiting Paris. 94% of the Japanese purchases
resulting in tax refunds in France are in Paris.
Target: The map is conceived for French and
international customers with high buying
power.
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
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