tourist season 2005 facts and figures

Government of the Republic
of Montenegro
Ministry of tourism
TOURIST SEASON 2005
FACTS AND FIGURES
Podgorica, November 2005
CONTENTS
Some characteristics of the summer tourist season 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
I EFFECTS OF THE TOURIST SEASON (DIRECT AND INDIRECT) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
a) Quantitative indicators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
b) Graphic illustration of the effects of the tourist season . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
c) Results of categorization process of tourism related establishments . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
d) Results of work of the Tourist inspection for the period June - September 2005 . . . . . . . . . . . . . . . . . . . 8
II EFFECTS OF PR AND PROMOTION ACTIVITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
a) Excerpts from the local and international print media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
b) Electronic media monitoring in Montenegro, Serbia and Slovenia in 2005 . . . . . . . . . . . . . . . . . . . . . 12
c) CNN Campaign "Experience Wild Beauty" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
d) Campaign "Make it Clean" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
e) Campaign "Register accommodation" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
f) Campaign "Blue Flag" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
g) Web sites visits - comparative analyses 2004 and 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
h) Content of the objections received on the Ministry of Tourism telephone line 9817 . . . . . . . . . . . . . . . . 16
i) Surveys in tourist municipalities - comparative analyses 2004 and 2005 . . . . . . . . . . . . . . . . . . . . . . . 16
III PR AND PROMOTIONAL ACTVITIES FOR THE PREPARATIONS OF THE TOURIST SEASON 2005 . . . . . . . 17
a) Fairs and presentations 2004-2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
b) Promotional campaigns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
c) Promotional materials - new materials and reprint of the old materials . . . . . . . . . . . . . . . . . . . . . . . . 19
d) Study tours for the groups of journalists and tour-operators in Montenegro . . . . . . . . . . . . . . . . . . . . . 20
e) Info desks of TOMN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
f) Tourist telephone lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
g) Events supported by the Ministry of Tourism and TOMN in 2005 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
h) Internet presentations by TOMN and other partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
BASIC CHARACTERISTICS OF THE
SUMMER TOURIST SEASON 2005
- It can be concluded that the projections from the
Government economic politics for 2005 will be accomplished and exceeded. Number of tourists in the first
nine months is higher for 16,82%, number of overnight
stays for 14,71%, and revenue increased for 21,8%.
- Very high is growth rate for the number of international
tourists in the first nine months - 47,26% and number of
overnight stays - 31%. Ambitious projections for total
number of 250,000 international tourists in 2005 will be
exceeded for about 20,000 tourists, because until the end
of the year in total 270,000 tourists are expected.
- According to the official data from the Ministry of
Finance, in the first nine months of this year, core
budgetary income is higher for 15,26% compared with
the same period of the last year, in other words, about
315,2 million EUR were realized. Income from VAT in
the first nine months is 143,9 million EUR and it is
higher for 24,97% in comparison with the same period
of the last year.
- Out of large emitting markets, already present in
Montenegro for longer time, the largest growth rate is
achieved by tourists from Russia +95,5%. However, very
high growth rates are achieved from the markets of
Central, Western and Northern Europe, which is very significant for extension of the tourist season, possible only
thanks to these markets. Especially interesting is French
emitting market, which made extraordinary growth this
year, with excellent announcements for the next year.
- According to the Central Bank information, growth in
income from tourism in the first nine months is 21,8%,
and growth in number of overnight stays, according to
the official data from Monstat is 14,71%, which is
showing the continuation of the trend of fast growth of
income achieved from overnight stays, in other words,
from physical volume of traffic. Therefore, the structure
of tourists is changing in accordance with planned
dynamics. Also, the frequency of arrivals of tourists is
growing, and average length of their stay is somewhat
shorter, which is favorable trend.
- The Campaign "Register accommodation" gave
extraordinary results. Different from the year before
last, with 761 permits issued for private accommodation rent at the Montenegrin level, and 928 permits
issued last year, this year over 4,800 renters were registered. This is about 24,000 rooms, or about 50,000
beds. Change in statutory regulation in the area of flat
rate taxation and engagement of Montenegrin Tax
Administration and Ministry of Tourism in the campaign realization, ended with such a good result, which
in 2006 is going to be even better. However, gray economy participation is still quite significant, therefore
additional measures for its reduction will be defined.
- Overall quality of the offer is noticeably better, which is
also confirmed by the survey results.
o Road infrastructure is considerably improved,
o Water supplying and electricity supplying was stabile,
o Quality in hotel business is taking ascending path,
this year 32 new hotels were categorized,
o The beaches are in better order, this year there are
17% more of built and organized bathing beaches in
comparison with the last year, and 10 beaches are
bearers of the prestigious international symbol Blue Flag, while 15 candidates are tested in this year
to be granted this quality certificate next year,
o Overall safety of the destination is at a high level,
and the work of the traffic police is at a high professional level. This year, safety at sea should be especially emphasized,
o This year, campaign "Make it Clean", which is realized four years in a row, gave the best results,
o Implementation of the new statutory regulation on
tourist organizations is giving good results. 14
tourist organizations were established at the municipal level, their financing statutory defined and the
activities of the organizations are already giving
results in this season,
o Montenegrin tourist product is becoming more
diverse… Northern and Central parts of
Montenegro are becoming attractive for excursions
and sojourn in order tourists to become acquainted
with the culture, nature, sports activities etc,
- It can be concluded that every season is being additionally extended. Now it is almost certain that good visit,
despite relatively bad weather conditions will also continue in the hotels in October.
- This is the result of well-designed and realized promotional campaign. This year, with the available resources,
target markets and marketing instruments were well
selected, so quantitative and qualitative effects of these
activities are very good. Also, global tourist positioning
of Montenegrin tourist product has started in this year
though the international TV network CNN.
- Considering that booking of the capacities for the next
year has started, for the time being, negotiations are
satisfactory. Although higher quality offer and increase
of the capacities to be offered at the international markets already in 2006 is expected, the impression is that
many of the international partners are offering even
better conditions in the contracts, reserving that way
positions for the year 2007, when significant increase of
the capacities and interest in Montenegro is expected.
Great influence on increased interest among the international partners has announced decrease of VAT for
the accommodation in tourism to 7%.
1.
I
EFFECTS OF THE TOURIST SEA SON (DIRECT AND INDIRECT)
a) QUANTITATIVE INDICATORS
Based on the reports from relevant institutions and subjects that follow and analyze effects of the tourist season, this
year summer season is more successful than the previous one. Information that follows confirms the above statement:
Achieved turnover
in nine months*
I-IX 2005/04*
Turnover prognosis
for 2005***
2005/04
5.047.199
1.516.845
3.530.354
+14.71%
+31.00%
+8.90%
5.300.000
1.650.000
3.650.000
+16,20%
+38,82%
+9,37%
776.452
254.712
521.740
+16.82%
+47.26%
+6.11%
820.000
280.000
540.000
+16,56%
+48,89%
+4,78%
Number of overnight stays
International
Domestic
Number of tourists
International
Domestic
Revenue collected
in nine months
(€))**
I-IX 2005/04**
Revenue prognosis
for 2005 (€))***
2005/04
Revenue from
tourism
209,1 miliona
+21,8%
222 miliona
+23,52%
Revenue from
international tourists
82,8 miliona
+34,4%
90 miliona
+34,25%
Revenue from
domestic tourists
126,3 miliona
+14,7%
132 miliona
+17,14%
BUDGETARY INCOME
JanuarySeptember 2005
% of realization in % of realization in
comparison with the
relation to the
same period in 2004
plan
Total core
budgetary income
315.163.048 eura
+15,26%
+0,3%
Budgetary income
from VAT
143.989.720 eura
+24,97%
+3,36%
According to the official information from the Tax Administration of the Republic of Montenegro,
in the first ten months of 2005, the collected VAT figure is higher for 33,28% compared to the
same period of the last year.
Reference:
* Source MONSTAT
** Source Central Bank of Montenegro
*** Prognosis of the Ministry of tourism until the end of the year.
2.
Besides the presented direct effects of the tourist season, other significant indirect effects were achieved through
the business results in the out of tourism economy, traffic and Budget influx:
% of realization in comparison
Achieved turnover in nine months 2005 with the same period in 2004
Border and administrative
crossings
(Without the airports)
2.765.087 passengers
735.325 vehicles
75.823 - turnover of passengers in vessels
1.989 - turnover of vessels
+14.6%
+18.1%
+38.2%
+13.0%
Turnover at the airports
Podgorica and Tivat
583.808 passengers
4.629 airplanes
+5.4%
+0.9%
AD "Montenegro Aairlines"
373.360 passengers
5.101 flights
+32%
+15%
969.762 passengers
+6%
Number of vehicles
Achieved revenue
(From 15 July until 30 September 2005)
538.321
1.683.613 EUR
Achieved sails - 106.647 t
+2.2%
Total traffic - 283.724.124 min
June-August 2005
+19.5%
Total traffic
Total revenue
+11%
+12%
Rails of Montenegro
Sozina Tunnel
AD "Jugopetrol Kotor"
“Monet”
“Pro Monte”
b) GRAPHIC ILLUSTRATION OF THE EFFECTS OF THE TOURIST SEASON
In addition is given graphic illustration of the achieved tourist turnover, physical indicator of the tourist season
development:
Graph 1: Number of overnight stays by months for the period I-IX 2004 and 2005.
3.
Graph 2: Number of tourists by months for the period I-IX 2004 and 2005.
Graph 3: Total number of tourists in nine months in 2004 and 2005.
According to the indi cators from the
Republic's Statistics
Bureau, in the first nine
months of 2005,
Montenegro was visited
by almost 780,000
tourists who realized
over 5 million overnight
stays. Average length
of their visit was over 6
days.
Mentioned physical
parameters indicate
that, in comparison
with the previous year,
number of overnight
stays raised for 14,7%.
In the first nine months
of the year 2005,
521,740 domestic
guests visited
Montenegro, which is
6,11% more than at the
same period of the last
year.
Domestic tourists real ized 3.530,354
overnight stays, 8,9%
more than at the same
period last year.
Graph 4: Number of international tourists by months for the period I-IX 2005.
During the January - September 2005 period, 254,712 international tourists visited Montenegro, which indicates
a 47,26% increase compared to the same period of the last year.
4.
www.visit-montenegro.org
Graph 5: Structure of the number of domestic and international tourists
Based on the statistical information, in nine months of this year, international guests realized 1.516,845 overnight stays, which is 31% more than during the same period of the
last year.
Graph 6: Number of the international tourists for the period 2001 - 2005.
In the 2001-2005 period was noticed growing trend of visits by the international guests.
Graph 7: Structure of the international tourists in the first nine months in 2005.
5.
Table: Structure of the international guests in the first nine months in 2005.
COUNTRY
Bosnia and Herzegovina
Croatia
FYR Macedonia
Slovenia
Austria
Belgium
Bulgaria
Czech Republic
Slovakia
Denmark
Germany
Finland
France
Greece
Holland
Ireland
Island
Italy
Hungary
Norvay
Poland
Portugal
Romania
Russia
[pain
[wetzerland
[weden
Great Britain
Luxemburg
Other european countries
Israel
Japan
Turskey
Canada
USA
Australia
New Zeland
Other noneuropean countries
Albania
TOTAL
TOURISTS OVERNIGHTS
45.541
6.413
13.979
12.752
2.870
1.061
1.370
23.243
8.361
538
17.163
1.074
10.881
526
2.206
2.024
165
10.012
6.003
3.454
2.884
197
794
39.435
817
1.670
4.854
6.717
77
5.027
3.963
302
464
779
2.876
552
62
2.387
11.264
254.712
261.874
27.679
86.535
55.682
11.770
6.694
3.817
204.216
63.757
2.448
125.898
5.628
63.037
2.000
18.451
10.492
446
45.342
35.965
39.430
17.169
939
4.187
243.553
2.190
8.112
30.753
41.991
217
23.413
7.869
797
1.808
3.348
8.509
1.839
156
11.897
36.937
1.516.845
Largest representation in the overnight stays among the
international guests realized guests from Bosnia and
Herzegovina - 17,26%, Russia - 16,06%, Check
Republic - 13,46%, fallowed by Germany - 8,30%,
Macedonia - 5,70%, Slovakia - 4,20%, France 4,16%, Slovenia - 3,67%, Italy - 2,99%, Great Britain
- 2,77%, Norway - 2,60%, Hungary - 2,37%.
The largest increase in the number of overnight stays is
noted in the guests from Finland, the number of which
6.
AVERAGE
LENGTH OF
SATY IN DAYS
OVERNIGHT
STRUCTURE IN
PERCENTAGE
INDEX
OVERNIGHTS
5.75
4.32
6.19
4.37
4.10
6.31
2.79
8.79
7.63
4.55
7.34
5.24
5.79
3.80
8.36
5.18
2.70
4.53
5.99
11.42
5.95
4.77
5.27
6.18
2.68
4.86
6.34
6.25
2.82
4.66
1.99
2.64
3.90
4.30
2.96
3.33
2.52
4.98
3.28
5.96
17.26
1.82
5.70
3.67
0.78
0.44
0.25
13.46
4.20
0.16
8.30
0.37
4.16
0.13
1.22
0.69
0.03
2.99
2.37
2.60
1.13
0.06
0.28
16.06
0.14
0.53
2.03
2.77
0.01
1.54
0.52
0.05
0.12
0.22
0.56
0.12
0.01
0.78
2.44
100.00
143.49
146.79
171.48
108.19
158.75
51.95
64.65
97.29
120.61
221.74
73.10
1458.03
813.70
143.06
112.64
492.35
394.69
270.80
138.39
141.39
111.37
188.55
74.07
195.50
181.74
113.00
81.54
130.84
50.82
116.21
208.62
149.25
296.88
133.76
90.27
140.60
128.93
204.94
150.41
131.00
multiplied ten times considering a very small number
of the tourists from this country in the past years.
Significant growth in number of overnight stays was
achieved by the guests from France - 713,7%, Ireland
- 392,35%, Iceland - 294,69%, Italy - 170,80%,
Denmark - 121,74%, Israel - 108,62%, Russia 95,50%, Spain - 81,74%, Austria - 58,75%, Albania 50,41%, Japan - 49,25%, Bosnia and Herzegovina 43,49%, Greece - 43,06%, Norway - 41,39%, Canada
- 33,76%, Great Britain - 30,84%, Holland - 12,64%.
From the above-mentioned statistics a significant increase in the
number of guests from the Central,
Western and Northern European
countries may be noticed. Having
in mind that tourists from these
markets mainly visit during the pre
and after season, conditions are
being created for the extension of
the tourist season.
Keeping in mind that tourism in Montenegro has distinct seasonal character and that summer season is taking place in the coastal municipalities,
therefore the largest portion of tourist turnover is realized in the six coastal
municipalities that count for the 96,88% of all the overnight stays at the
Republic's level. The largest increase in turnover was achieved in the
municipalities of Kotor - 56,85%, Tivat - 36,81%, and Budva - 23,99%.
In total number of achieved overnight stays, the highest number is in
municipality of Budva - 39,47%, than Herceg Novi - 22,33%, Bar 14,68% and Ulcinj 9,06%.
Graph 8: Participation of the coastal and other municipalities in the total number of overnight stays for the first nine months in 2005.
Table: Number of visits by municipality in the first nine months in 2005.
MUNICIPALITY
Bar
Bijelo Polje
Budva
Danilovgrad
@abljak
Berane
Kola{in
Kotor
Mojkovac
Nik{i}
Plav
Plu`ine
Pljevlja
Ro`aje
Tivat
Podgorica
Ulcinj
Herceg Novi
Cetinje
[avnik
Andrijevica
TOTAL
TOTAL
101.188
2.819
302.600
86
12.599
1.981
1.335
53.893
1.356
3.761
54
468
1.961
1.946
36.003
20.994
80.971
144.591
7.588
258
0
776.452
DOMESTIC
76.287
2.300
184.653
23
8.616
1.571
777
36.412
431
2.329
42
319
1.556
1.341
20.990
10.364
64.824
102.555
6.131
219
0
521.740
INTERNATIONAL
24.901
519
117.947
63
3.983
410
558
17.481
925
1.432
12
149
405
605
15.013
10.630
16.147
42.036
1.457
39
0
254.712
INDEX
97.05
78.41
122.65
111.69
131.46
83.34
52.79
163.93
178.66
136.66
96.30
137.13
69.28
133.61
120.85
113.18
108.98
135.07
96.99
116.82
Out of total number of tourists, largest number (39%) visited municipality of Budva, than Herceg Novi - 18,6%,
Bar - 13,03% and Ulcinj 10,43%.
Regarding the increase in the number of guests in comparison to the same period of the last year, individually by municipalities, besides the coastal municipalities, significant increase was achieved in the central and northern parts of the Republic. In
that way, the municipality of Cetinje noted growth in the number of guests in the first nine months of this year, in other words,
last year's level was exceeded by 35,07%, while growth in number of guest in the municipality of Zabljak was 31,46%.
7.
c) ESULTS OF CATEGORIZATION PROCESS OF TOURISM RELATED ESTABLISHMENTS
Commission of the Ministry of Tourism is conducting activities as part of the plan for categorization and re-categorization of tourism related establishments that are under the Commission's jurisdiction.
In the previous period 217 establishments were categorized, establishments that have in total 13,309 rooms and
1,450 apartments, that is 33,388 beds. During 2005 32 establishments were categorized, which increased offer of
the accommodation capacities for 273 rooms and 91 apartments, which is 782 beds.
During 2005, 117 work permits were issued, 78 to tourism related accommodation establishments and 39 to tourist
agencies.
The graph in addition shows structure of the accommodation capacities by categories:
d) RESULTS OF WORK OF THE TOURIST INSPECTION
01. 06 - 30. 09. 2005.
01. 06 - 30. 09. 2004.
Index
Number of inspections
7021
6323
111.3
Number of found irregularities
5713
5421
105.3
Verbal notices
947
1124
84.3
Findings on compliance
1790
1309
136.7
Cancellation of work permit
587
1259
46.6
Announcement of the cancellation of
the work permit
Decision on the Mandatory closure of
businesses
70
44
162.8
18
44
40.9
Violation report
190
655
29.0
Criminal charges
5
1
500
Commercial violations
0
0
-
Number of mandatory fines
882
838
105.2
Number of collected mandatory fines
691
596
115.9
The amount of mandatory fines in €
121370
118450
102.5
The amount of collected mandatory
fines in €
88700
87321
101.6
9
193
4.0
Inter-departmental notices
8.
II
EFFECTS OF PR AND
PROMOTION ACTIVITIES
a) EXCERPTS FROM THE LOCAL AND INTERNATIONAL PRINT MEDIA
9.
10.
11.
Comparative analyses of the print media in Montenegro
Comparative analyses of the print media in Serbia
b) ELECTRONIC MEDIA MONITORING IN MONTENEGRO, SERBIA AND SLOVENIA IN 2005
Montenegro
TELEVIISION
TOTAL NUMBER OF
BROADCASTS
TV IN
610
TV CG
80
PINK MONTENEGRO
300
ELMAG
120
MONTENA
130
TOTAL
1240
- 90,35% of the population in Montenegro saw once
some of the videos
- 82,26% of the population in Montenegro saw some
of the videos 4 times.
- 65.08% of the population in Montenegro saw some
of the videos 11 times.
For the campaigns, the following videos were produced:
"Summer to remember", "Summer in action", Summer
for real vacation" "Find the treasure",
Serbia
TELEVISION
BROADCASTING
PERIODS
PINK
26. 04 - 01. 09. 2005
589
5 times
RTS1
26. 04 - 01. 09. 2005
291
2 times
RTS2
26. 04 - 01. 09. 2005
247
2 times
RTS3
26. 04 - 01. 09. 2005
240
2 times
BK
01. 07 - 15. 07. 2005
45
3 times
STUDIO B
20. 06 - 17. 07. 2005
115
4 times
1527
3 times
TOTAL
12.
TOTAL NUMBER OF NUMBER OF DAILY
BROADCASTS
BROADCASTS
- 95,35% of the population in Serbia saw once some
of the videos
- 87,26% of the population in Serbia saw some of the
videos 4 times
- 70.08% of the population in Serbia saw some of the
videos 11 times.
Campaign is considered successful if 80% of the population saw promotion video 4 times. Considering
that 87,26% of the population in Serbia saw pro-
motional videos 4 times, the campaign "Discover,
experience, enjoy" is considered successful.
For the campaigns, the following videos were produced:
- 3 videos directed by Montenegrin director Nikola
Vuk~evi}, "Summer to remember", "Summer in
action", "Summer for real vacation"
- 3 versions of the video "Find the treasure", by
Montenegrin director Marija Perovi}.
Slovenia
Slovenian RTV in the period 8 June - 9 July broadcasted promotional video on Montenegro 45 times.
TELEVISION
TOTAL NUMBER OF
BROADCASTS
- 37% of the population in Slovenia saw once some of the
videos
TV SLOVENIA 1
45
TOTAL
45
For the campaigns, the following videos were produced:
"Summer to remember", "Summer in action", "Summer
for real vacation", "Find the treasure".
c) CNN CAMPAIGN "EXPERIENCE WILD BEAUTY"
Campaign started on 8 July and lasted until the 1 November 2005. Continuation of the campaign has been agreed
for the period of next twelve months. Videos were broadcasted 6-8 times during the week, 3-4 times during weekends. Until 1 November, videos were broadcasted more than 300 times on CNN.
Until now, 17 million viewers saw the video.
13.
d) CAMPAIGN "MAKE IT CLEAN"
Ministry of Tourism in cooperation with
Unemployment Bureau started "Make it Clean" campaign, which was realized for the first time as public
action. Partners in the Project were: Ministry of
Maritime Affairs and Transportation, Ministry of
Environmental Protection and Physical Planning,
Public Company "Morsko dobro", coastal municipalities and municipalities of Cetinje, Podgorica, Nik{i},
Kolašin, @abljak, Bijelo Polje and Ro`aje.
Action was evaluated positively, from the tourists, as
well as from the citizens of Montenegro, thanks to the
significant visual effects and its contribution to the
promotion of the image of Montenegro as ecological
state and tourist destination.
Campaign started in April and lasted until the beginning of September 2005, during which 140 persons
from the Unemployment Bureau register found work.
Campaign Results:
Collected plastic
Amount of
garbage bags different waste
15.000
Employed
workers
2.100 m3
140
e) CAMPAIGN "REGISTER ACCOMMODATION"
Ministry of Tourism in cooperation with the
Tax Administration and the municipalities,
started the Campaign "Register accommodation" whose goal was to promote simplified procedure for the private accommodation registering.
In 8 months of this year more than 4,800
working permits were issued, different from
the previous year, with 928 issued permits.
Out of the above-mentioned number of
issued permits, according to the Tax
Administration information, for the period
from the beginning of the summer tourist
season until September, 1,550 providers of
private accommodation are registered flat
rate taxpayers.
Determined flat rate
demands in that regard amounted to
218.193,17€ until the 1 September 2005.
Having in mind number of tax payers who
registered for flat rate taxation for the
accommodation services during September,
it is expected collected ravenue in that
respect to be about 400.000 €. Out of fixed
amount, 95,33% has been collected. In comparison to the previous year, Tax
Administration income from flat rate taxation for all the activities increased for 270%.
14.
Having in mind number of issued work permits, it is estimated
that the Campaign contributed over 24,000 rooms, with almost
50,000 beds introduced into the legal business. As the result of
that, it is estimated that income achieved from taxes and benefits
was about 400,000 €. The Ministry of Tourism will present official information after the report from the Ministry of Finance and
Tax Administration is received.
MUNICIPALITY
2005.
2004.
2003.
Index 05/04
Bar
1363
197
23
692
Budva
1363
88
171
1548
Tivat
110
48
140
229
Kotor
223
26
41
858
Ulcinj
808
420
125
192
Herceg Novi
925
122
279
758
Bijelo Polje
1
-
-
-
@abljak
10
10
12
1
Kola{in
-
3
3
-
Ro`aje
TOTAL
-
-
-
-
4803
928
761
518
During the Campaign, radio jingles and TV spots were broadcasted on several radio and TV stations.
f) CAMPAIGN "BLUE FLAG"
Blue Flag is prestigious international acknowledgement obtained after 27 strict criteria from 4 categories
are met: water quality, ecological education and information, ecological management, safety and services.
In 2004, 6 Montenegrin beeches had Blue Flag, in
2005 - 10 beeches, while 15 beeches are candidates to
get Blue Flag in 2006.
g) DAILY STATISTICS FOR JULY AND AUGUST 2005
In the period starting 8 July, that is from the beginning of broadcast of the promotional video about Montenegro on
CNN, significant increase in number of visits to the visit-montenegro.org Internet site was noted. As shown in the
table, on 7 July 122 visits were registered, that it 0.36 %, but already on 8 July number of visits increased 7 times to
835 visits, that is 2.46 % of total number of visits in July. After that, constant trend of growing number of visits to
the site was continuing. The largest visit until now was recorded on 27 July this year when site was visited 1948
times.
Compared to the same period of last year, 18,821 more visits were recorded (Remark: for this year data is for the
period 13 May - 7 September).
www.mturizma.cg.yu
15.
h) CONTENT OF THE OBJECTIONS RECEIVED ON THE MINISTRY OF TOURISM
TELEPHONE LINE 9817 (JUNE - AUGUST 2005)
From the beginning of the year Ministry of
tourism telephone line 9817 received 3,363
calls, out of which 2,815 complaints and 548
praises for the period June, July and August
2005.
i) ) SURVEYS IN TOURIST MUNICIPALITIES - COMPARATIVE ANALYSES 2004 AND 2005
Evaluations by tour-operators
Surveys conducted in the tourist municipalities during the
season showed that the average overall grade for the
Montenegrin tourist offer is 3,8 that is better in comparison to
the previous year when the grade was 3,2.
Evaluations of tour operators that sell tourist packages for
Montenegro are also significantly more positive, especially in
regard to better quality level of the tourism related establishments. For instance, British tour operator SAGA declared
Hotel "Montenegro", that operates within the "Montenegro
stars" hotel group to be one of the 10 world best hotels that
SAGA works with.
16.
III
PR AND PROMOTIONAL ACTVITIES
FOR THE PREPARATIONS OF THE
TOURIST SEASON 2005
Ministry of Tourism of the Republic of
Montenegro and Tourist Organization of
Montenegro as part of the overall activities for positioning and promoting
Montenegro, directed special attention to
the markets of Western, Central and
Eastern Europe and markets of the countries from the region.
Montenegro Airlines
Planta`e - Winary
CKB - Montenegrin Commercial Bank
Hotel Group "Montenegro stars"
Brewery "Trebjesa"
Fresh &Co Company
Hotel Company - HTP "Boka"
Coastal Zone Management
Agency of Montenegro
Promotional and PR activities in the emitting markets significantly contributed to
the better physical and financial results of
this year's season.
Also, the campaigns realized in
Montenegro contributed to solving the
problems from the last season.
Strategic partners support realizations of
the promotional activities of the Ministry
of Tourism and Tourist Organization of
Montenegro for two years. This year significant contribution to realization of
these activities was provided by:
Hotel Company "Beppler&Jacobson"
Hotel Company - HTP
"Budvanska rivijera"
a) FAIRS AND PRESENTATIONS 2004-2005
Tourist fairs:
- London - november 2004.
- Wienna - january 2005.
- Prague - february 2005.
- Nürnberg - march 2005.
- Berlin - march 2005.
- Moscow - march 2005.
- Ljubljana - march 2005.
- Belgrade - april 2005.
- Budva - april 2005.
- Moscow - may 2005.
17.
Presentations:
-
Business Forum - Moscow - december 2004.
Eurosong - Kiev - may 2005.
Wild beauty experience Belgrade - may 2005.
Wild beauty experience Novi Sad - june 2005.
Wild beauty experience Ni{ - june 2005.
Wild beauty experience Skoplje - june 2005.
Wild beauty experience Banja Luka - june 2005.
Montenegro Candidature for European Carneval
cities Convention2009.
- Malta - june 2005.
b) PROMOTIONAL CAMPAIGNS
Electronic media
- Promotional campaigns for the emitting markets:
"During the winter, also among the friends", "Year
of the national cuisine", "DISCOVER, EXPERIENCE, ENJOY"- Campaign of the 2005 season.
- Promotional campaigns in Montenegro: "The nicest
is winter at home", "Hot winter in the hills", "Blue
Flag", "Make it Clean" "Register accommodation"
For the campaigns, the following video clips were produced:
- 3 videos directed by Montenegrin director Nikola
Vuk~evi}, "Summer to remember", "Summer in
action", "Summer for real vacation"
- 3 versions of the video "Find the treasure", by
Montenegrin director Marija Perovi}.
- Video "The nicest is winter at home" produced in partnership with MT and TOCG AMC
Print media in Montenegro May - September 2005
- Special supplement on tourism in the daily newspaper "Vijesti" on
Wednesdays
- Special supplement on tourism in the daily newspaper "Pobjeda" - on Thursdays
18.
Print media in Serbia May - September 2005
- Price winning game "Summer vacation in
Montenegro" in "Ve?ernje Novosti"(10 7-day
summer vacations for 2 persons in Montenegro) April 2005.
- Special supplement on tourism published in daily
newspaper "Ve?ernje Novosti" - June 2005.
- Price winning game "Summer at the flash" in
"Blic"(33 7-day summer vacations for 2 persons) July 2005.
- Reportage about Tivat and Boka Bay in "Glorija" July 2005.
Outdoor
Billboards for the Campaign "DISCOVER, EXPERIENCE, ENJOY" in 52 locations in Belgrade,
Novi Sad and Nis in the period June - September.
c) PROMOTIONAL MATERIALS - NEW MATERIALS AND REPRINT OF THE OLD MATERIALS
New
- New info flier - flier on Montenegro
- WBE flier - flier with all the information about active holiday in Montenegro
- Active & Extreme - guide for active vacation in
Montenegro - circulation 20. 000 copies
- Montenegro Explorer - Montenegrin magazine for international tourists circulation - 20.
000 copies
About 20,000
copies of the
promotional
materials were
distributed to the
strategic partners,
hotels,
tourist agencies,
tour operators,
tourist organizations,
media,
ministries, embassies and consular missions of Montenegro,
Members of the Montenegrin Parliament as well as international organizations.
and 4 in German;
- Back drop - 2 pieces - 1 in local
language and 1 in English;
- On the occasion of presentations for the
Campaign ''Wild Beauty Experience''
WBE T-shirts were produced in two colors - orange and blue.
- Hotel directory - 2 editions, in 6 languages. First edition in English, German
and local language. Second edition in
Italian, Russian and Check language.
Ministry of Tourism and Tourist
Organization of Montenegro Bulletin is
distributed monthly to over 3,000 e-mail
and postal addresses in the country and
abroad. Until now 46 editions of Bulletin
were produced.
Reprint
- Catalogue "Welcome", circulation of 17,500 copies in 4
languages (local, English, German and Check)
- Catalogue "The Coast" circulation of 17,500 copies in 4
languages (local, English, German and Check
- Catalogue "The Mountains" circulation of 15,000 copies in
3 languages (local, English, German).
- Tourist map circulation of 13,500 copies in 4 languages
(local, English, German and Check)
- Production of promotional materials for presentations and
press conferences for the Campaign "Discover, experience,
enjoy"
- Roll wall, 10 pieces - 4 in local language, 2 in English
19.
d) STUDY TOURS FOR THE GROUPS OF JOURNALISTS AND
TOUR-OPERATORS IN MONTENEGRO
1. Estonian tour operators - 5 - 9 February - 2 tour
operators
2. Study group of journalist from "Inghams", Great
Britain, 10-13 May - 5 journalists
3. Press group as part of the CAO Moscow delegation
led by the Prefect Bajdakov, 11 - 15 May - 12 journalists
4. Study group of German tour operator ITS, 21 - 28
May - 6 journalists
5. Press group of German journalists, 29 May- 3 June
- 14 journalists
6. Press group of French journalists, 1- 3 June - 9
journalists
e) INFO DESKS OF TOMN
1 June - 30 September from 8-21h service organized
for dissemination of information and distribution of
promotional and information materials at:
- Airport Tivat
- Airport Podgorica
- Railway station Bar
- Border crossings: Debeli brijeg, Sitnica, Bo`aj and
[}epan Polje
7. Visit of Check journalists from " TV Rubikon ", 0609 June - Series "Wine Roads" - 3 journalists
8. Visit of the journalist from the tourist magazine GEO
SAISON, 5 - 15 June - 1 journalist, 1 photographer
9. French film company "Films Concept Associes, 5 11 July - 3 journalists
10. Group of French journalists, 25. June - 30 June - 8
journalists
11. Press group of Ukrainian journalists, 25 June - 2
July - 14 journalists
12. Press group from Serbian media, 4 - 7 August - 15
journalists
13. Press group from German Television SAT 1, July
- 4 journalist
f) TOURIST TELEPHONE LINES
April 2004 - non-stop
9797 - tourist information telephone line
9817- Ministry of tourism telephone line for
comments and complaints
g) EVENTS SUPPORTED BY THE MINISTRY OF TOURISM
AND TOMN IN 2005
- Free style snow-board Cup - @abljak
- Open Championship in snowboarding - @abljak
- Game against the drugs - Podgorica
- Winter Carnival - Kotor
- Carnival spring night under the masks - Budva
- 4th International summer Kotor Carnival - Kotor
- Premiere of the film by Nikola Vuk~evi} "View from
the Eiffel Tower" - Herceg Novi
- Bicycling race "On the roads of the King Nikola" throughout the Montenegro
- Festival of camellias - Stoliv
- Jeep rally - Montenegro trophy
- Music happening on the beach "Red Beach"
- II international exhibition of old-timers - Podgorica
- Youth day - Tivat
- Festival of a-cappella bands - Perast
- Mediterranean theatre festival "Purgatories" - Tivat
- Tamburitza Festival - Bijelo Polje
- Sustainable tourism festival - @abljak
20.
h) INTERNET PRESENTATIONS BY TOMN AND OTHER PARTNERS
www.visit-montenegro.org
www.montenegroextreme.cg.yu
www.montenegro-cijene2005.cg.yu
www.krstarica.com
www.mtc.cg.yu
www.inmontenegro.com
www.turizamcg.com
21.
MINISTRY OF TOURISM
Rimski trg 46
81000 Podgorica
Tel: +381 81 482 333, +381 81 482 145
Fax: +381 81 234 168
E-mail: ministarstvo.turizma@mn.yu
Web: www.mturizma.cg.yu
NATIONAL TOURISM ORGANISATION OF MONTENEGRO
Rimski trg 10
Tel: +381 81 235 155, +381 81 235 156
Fax: +381 81 235 159
E-mail: tourism@cg.yu
Web: www.visit-montenego.org