Pawling Chamber of Commerce newsletter
Transcription
Pawling Chamber of Commerce newsletter
Vol XI: Issue 7 A community newsletter from the Pawling Chamber of Commerce serving the Pawling, Holmes and Whaley Lake Communities. OCTOBER 2014 History Lives On at the Oblong Friends Meeting House Inside this issue Business Matters: Mobile Marketing for Small Business Lyme & Tick-borne Diseases Gallery on the Green: Fowl Moon, A Sleepless Journey The Living Landscape Journal: A Dry Goblin The Computer Guy: Better Cell Phone Service Financial Focus: What’s Smarter, Paying Off Yor Debt or Investing? Member News and More The Oblong Friends Meeting House Photo: John Curry History lives on at the Oblong Friends Meeting House, both in the current caretakers of this historic building and in the interest of the visitors who immerse themselves in the past life of the Quakers who constructed the Meeting House over two centuries ago. GET PAWLING MATTERS ONLINE PDFs of this and past issues are available on our web site www.pawlingchamber.org Charles Colman Blvd P.O. Box 19 Pawling, NY 12564 845-855-0500 On Sunday, September 21st the Historical Society of Quaker Hill & Pawling hosted the 250th Birthday Celebration for the Oblong Meeting House. Over 120 guests attended the presentation for the unveiling of the new sign detailing the history of the Quakers and the Meeting House. Guests were treated to a tour of the building as well as a buffet lunch. This event was similar in some respects to the tradition of “Quaker Hill Day”, held each (continued on page 5) September from 1899-1908. 12th Annual Chamber Auction Set for October 21 The 12th Annual Chamber Auction will be held on Tuesday October 21 at 6 p.m. at the campus of Mizzentop Day School once again. Among the highlights will be a silent and live auction, free gifts, snacks and refreshments and the Chamber’s monthly 50/50 raffle. All proceeds from this event will be used to support beautification projects and the general operation of the Chamber. The live auction will feature Sheriff Adrian “Butch” Anderson being as persuasive as possible in his attempt to get you to part with your money for a good cause. So you can expect a fun filled evening. There is still time for Chamber members who wish to contribute items or services to do so, please contact Marie Stewart at 855-1632. Admission is free and open to the general public. Start your holiday shopping. 2 Pawling Matters Pawling Matters Business Matters Brought to you by SCORE “Counselors to America’s Business.“ To learn more about how SCORE can help your business, e-mail them at scoredcny@hotmail.com or call 845-454-1700 x 1021 for the Dutchess Chapter, or find a counselor online at www.score.org. Why Small Businesses are Embracing Mobile Marketing Daniel Kehrer shares the importance of embracing the mobile market. It all became clearer to me recently in three bright flashes: Flash #1: I’m sitting at O’Brien’s Irish Pub, a neighborhood watering hole, having a beer with a friend. As I scan the other patrons of varying ages, every one of them is doing something on a mobile phone and two have both a smart phone and iPad. Flash #2: The newest high-powered research report arrives, showing a huge leap in the number of small businesses using mobile marketing, or planning to do so. Daniel Kehrer Founder, BizBest.com Flash #3: I upgraded to the newest generation smart phone myself and immediately discovered an even faster and more capable mobile experience. Main Street tends to be cautious about changing the way it markets, but local business owners are now embracing mobile marketing at a remarkable rate, including SMS (text messaging), mobile banners, email, paid search, mobile video, proximity campaigns, sponsorships, coupons, loyalty programs and deals. Pawling Events Calendar Pawling Concert Series Empire Brass Friday, November 14 Tree Lighting Friday, December 5 Pawling Concert Series The American Boychoir Friday, December 5 Pawling Concert Series The Hot Sardines Friday, April 17 1. Mobile expands your options: There’s only so much time you can spend in front of your computer, so adding mobile capabilities can free you to monitor, manage and update your social media marketing wherever you are. This makes it easier for you to make timely responses to customer questions or comments. 2. Increase your QR Code mileage: QR codes are an excellent, low-cost way to extend your digital reach and are well suited to mobile. Customers can scan the code with their mobile device (using a free code scanning app), and be taken to a web page or content. It’s far easier than searching online. QR codes offer one of the best ways for mobile devise users to interact with your business. 3. Adjust your content for mobile: Content intended for distribution to a mobile device should be formulated with that purpose in mind. Make it short, simple, clean, easy to access and easy to share. If you have a blog, make sure you have a mobile version. (continued on page 11) Celeste Bevilacqua of Edward Jones Investing who helped organize Pawling’s “Circles of Health Expo” kindly invited me to participate on Saturday, September 13, 2014. Fraught with controversy over the existence of chronic Lyme disease, even the most conservative mainstream scientists are beginning to come to terms with the reality that this is a bona fide entity. May 22, 2014, HHS (Health & Human Services), CDC (Centers for Disease Control), NIH (National Institutes of Health) and FDA (Federal Drug Administration) held a Webinar on Lyme disease persistence. The transcript and Power Point slides from that Webinar can be downloaded from the Internet. I am fond of pointing out that it took medical science a good 500 years to gain a good understanding of what syphilis is and what it can do; we are but 40 years in to Lyme disease, caused by a spirochete, Borrelia burgdorferi, that has a far more complex genome than even the wily spirochete of syphilis, Treponema pallidum. New research shows that half of local businesses plan to use mobile marketing this year, devoting 20% of their ad budgets, on average. Meanwhile, customers are spending more time on tablets and smart phones, and less on PCs and laptops. If you aren’t using mobile marketing, you should know that other small businesses are upping their spending on it this year by 41%. Borrell predicts that spending on local mobile marketing will double yearly for the next five years. Here are some benefits, tips and advice on joining mobile marketing with social media: disease, the Deer Tick, Ixodes scapularis, can also transmit one or more other infections agents that also can be serious: ehrlichiosis, anaplasmosis, babesiosis and also the Deer tick Virus which can cause an encephalitis for which we have no treatment and which can be fatal. Although some patient encounters with Lyme disease are easily dealt with, other patients with Lyme disease, with or without tick-borne co-infections, can be seriously affected and enabling them to recover their health can be challenging and require application of treatment over a prolonged period of time. Chamber Auction Tuesday, October 21 That’s one finding of “Main Street Goes Mobile,” a new study by Borrell Associates, a media research firm. As business owners see more customers staring at small screens, they are taking notice. Trade magazines are full of stories about mobile marketing successes. Even trade shows for funeral directors offer mobile marketing seminars. The mobile trend creates yet another challenge for small businesses: How to grow with social media and mobile marketing – at the same time. The mobile part is critical because social media marketing is a real-time experience; not something people do only when they’re in front of a PC. Now they carry the experience in their pocket, purse or hand Lyme & Tick-borne Diseases: Wake Up Call for Citizens Pawling Concert Series Berlin Philharmonic Quartet Friday, October 3 Pawling Concert Series The Rose Ensemble Friday, March 27 SPECIAL NOTE: Next General Meeting is Tues, October 21, 2014, 6 pm MIZZENTOP SCHOOL East Main Street, Pawling RSVP: Marie 845-855-1632 Note to Member Organizations: The Events Calendar is for Chamber, Town, Village and cultural events. For any other events, member organizations can submit a mini article about the event, its background, its purpose, etc. to PM for consideration. Please prepare your information by the 10th of the previous month and deliver it to the Chamber building or e-mail to pccny@bww.com 3 As if Lyme disease were not challenging enough, we have learned over the past 25 years that the same tick that can transmit Lyme I have called for a “Manhattan Project” for Lyme and tick-borne diseases in order to mobilize the resources needed to adequately address the serious problems posed by Lyme and tick-borne diseases: tick vector control; improved diagnostics that can determine the status of these infections; improved methods of treatment with the goal of assuring bacteriologic cure; and exploration of the question of whether safe and effective vaccinations for tick-borne bacterial, parasitic and viral agents could be developed. Meanwhile, both the New York State Assembly and Senate have passed Bills (S-7854 & A-7558-B) unanimously to give physicians latitude to use their best clinical judgment in treating persons with Lyme disease – this is awaiting Governor Cuomo’s signature. Our United States Congressman Chris Gibson’s bill to set up a Federal Lyme and Tick-borne Diseases Advisory Committee that would include patients and treating physicians passed the House of Representatives, also unanimously. A companion bill is expected to be offered in the United States Senate very soon. Support for these legislative initiatives is extremely important. Protective measures such as use of DEET or Picaridin (repellants) on clothing or skin or permethrin, an acaricide for clothing only, can be helpful if one does have to venture in to tick habitat which often includes one’s own back (or front) yard. - Kenneth B. Liegner, M.D. Trail Day Event On Sunday, October 19th between 11:00 AM and 3:00 PM at Native Landscapes Garden Center, come join the Harlem Valley Appalachian Trail Community, for a day of fun filled family activities and its free. Trail day is a celebration of the Appalachian Trail and its thru hikers, section hikers and day hikers. The Barbeque will be running during the event and we will be cooking up burgers and dogs. Salads and drinks will also be served. Exhibits and a guided migratory bird walk by the Waterman Bird Club along with other guided educational hikes will send us into the woods during this most colorful time of the year. Lawn games, pumpkin painting, cider pressing, live music and trail yoga with Tina Power will round out the afternoon. A discussion on invasive plants and hiker safety will be led by local landscape designers Duncan Brine and Peter Muroski who will begin the festivities promptly at 11:00. This Trail Day Event is sponsored by the Appalachian Trail Conservancy, the New York New Jersey Trail Conference, the Harlem Valley Appalachian Trail Community and Native Landscapes and Garden Center. Rain or Shine, This is a fun filled event for the whole family. For more information call (845) 8557050 or contact NLpawling@gmail.com. Donations are graciously accepted. A celebration of the Appalachian Trail, A footpath for those who seek Fellowship with the wilderness. 4 Pawling Matters Pawling Matters 5 Fowl Moon: A Sleepless Journey Gallery on the Green presents Fowl Moon: A Sleepless Journey, an exhibition of nocturnal digital paintings by artist Christopher Bazzani during periods of insomnia. does not come. Though the peacock and peahens are not nocturnal, they do live among the trees of my sleepless moonlit nights, making going to sleep — a process never more lonely than when it is elusive — more bearable.” - Christopher Bazzani Christopher Bazzani presents a series of Fine Art Giclee Prints on 100% cotton paper. Created on the iPad with finger as brush, the works have the feel of watercolor. When paired with passages and quotations these images glean more insight into those late isolated hours when the artist is alone with his thoughts. The peafowl and moon in this series were purely an unintentional coupling. The first of the series was based on a photograph of a white peacock and two peahens taken on a weekend outing at Whethersfield, near Millbrook, NY. As the paintings grew in number, the artist decided to research the symbolic meanings of the peacock and the full moon, as if interpreting elements of a dream. He discovered these two powerful symbols share similar interpretations. DA VINCI ROBOTIC SURGERY MAKES BIG THINGS HAPPEN “Our daily ritual of sleeping and awakening imitates a cycle of death and rebirth represented by both the peacock and the moon. They both nurture and protect as does our sleep. They have become my nurturers and protectors comforting me when sleep Christopher Bazzani lives and works as a graphic designer in New York City. After earning a BFA in Photography from The School of Visual Arts, Christopher managed two high-profile, custom black-and-white photography labs in the City – Lexington labs and Arista photo. During this period Christopher’s own photographic portfolio expanded to include fashion photography for Elite Model Agency, as well as architectural, theatrical and travel photography. Gallery on the Green represents contemporary artists whose works range from representational to abstract. It exhibits innovative artists who share a high standard of excellence and artistic judgment and is taking the lead in helping Eastern Dutchess County establish a major presence in the Tri-State arts scene. The Gallery on the Green is located at 7 Arch Street in Pawling, 845.855.5642. Hours are Wednesday through Saturdays from noon to 5pm and always by appointment. THROUGH THE TINIEST OF INCISIONS. The Oblong Friends Meeting House At Health Quest, our surgeons are using the most advanced technology available today — like the da Vinci Robotic Surgical System. With the help of this state-of-the-art robotic technology our specially trained surgeons are able to perform both delicate and complex operations through the smallest of incisions. That means less blood loss, fewer complications and most importantly, a shorter recover y time. It ’s no wonder 99% of patients who have had da Vinci surger y said they would recommend it to others. P U T N A M H O S P I TA L C EN T ER / MyHealthQues t VA S S A R B R OT H ERS M ED I C A L C EN T ER www.health - quest .org/daVinci Sources: American College of Healthcare Executives (ACHE), “Top Issues Facing Hospital CEOs 2009”; The Estes Park Institute, “The Top Issues in Health Care 2010.” According to the information from the new sign on display, the first Quakers arrived in the stretch of land known as The Oblong in 1728. The Oblong Friends Meeting House in Pawling was constructed in 1764. It was and remains an unadorned rectangular wood building. On the day of worship women and girls sat on the left, men and boys to the right. Older folks sat on raised benches along the far wall, and a second floor gallery provided extra seats. In 1828 there was a split in the Quaker community, however, leading to a decline in membership. John Brockway, President of the Historical Society, began the festivities by defining the mission of the Historical Society of Quaker Hill & Pawling as one that “is as clear today as it was in 1910.” Mr. Brockway explained that “we are entrusted to protect, explain, and share our cherished history here in Pawling.” Recognition and thanks were given to Mr. Joe Famularo for his financial support and advice, and to Mrs. Jerry Ann Woodfin, Roger & Betty Smith, and Kevin & Lynne Denton who have regularly volunteered their time and energy as caretakers of this historical gem. Mr. Brockway also expressed his appreciation to the (continued from page 1) more than 120 guests in attendance, as their interest in Pawling’s past is vital to its future. This building of chestnut beams and wide board floors, held together for over two centuries with wooden pegs and hand wrought nails, was once a house of worship, and was also used as a military hospital during the Revolutionary War. Quaker gatherings in this building ended in 1885 and The Meeting House was eventually deeded to the Historical Society in 1936. Some necessary repair work was done in the 1970’s, but a major renovation was undertaken in 1993 by the Hudson Valley Preservation company, under the skillful expertise of Mr. Mason Lord. To carry out these past (and future) endeavors, the Historical Society depends largely upon the generosity of its caring community members to maintain these historic landmarks. Toward the purpose of celebrating a momentous “birthday”, as well as in raising awareness of the importance of these historical sites, this event was a huge success. - Nancy Murphy 6 Pawling Matters Pawling Matters Announcing the 7th Annual Walkathon “Walk So They May Ride” 2014 to benefit the Pawling Resource Center The Living Landscape Journal: A Dry Goblin The summer of 2014 is a season I will not soon forget. It started cool and moist and remained that way most of the Summer and there were only a handful of days above 90 degrees. This cool, damp Summer weather created some fungus problems with Black Spot, Powdery Mildew and Apple Cedar Rust wide spread. I did take notice in a grove of Maples that the invasive Norway Maple was much more fungus ridden than the native Sugar Maple planted nearby. Go Natives! August and September switched roles this year. August turned out to be a cool, damp month and September was warm during the day and cool at night. September was dry with very little rain. Appalachian Trail hikers have been complaining about dried up streams and a lack of drinking water for the last month. Hiller Brook, the stream just south of the Garden Center that flows off North Quaker Hill into the Great Swamp, has completely dried up. I’ve observed this brook drying up in late July and August but never this late into September. The Blue Heron are having a “field day” plucking out the trapped fish in the dry brook puddles. These dry warm days and cool nights have kicked off some of the most brilliant fall color in years. The Maple swamps have turned fluorescent red and orange and the Fall foliage is now working its way up the ridges. WARNING! Please be careful with open fires and discarding cigarette butts until we get significant rain. The woods are tinder dry and the forest floor is filling up with dry leaves so the fire danger is running high. How I enjoy this month's bountiful harvest. October is the first biting cold front that requires a heavier jacket. October is apple cider, pumpkin seeds, hickory nuts, and a hearty late evening meal after a long day of yard work. The first cold October night starts the first fire of the season with a book and marshmellowy hot chocolate and before too long I am out for the night. October is quietly hiking, listening and observing in some of the most beautiful woods in the world. Our pace changes in October with shorter days. Our list of chores is much less than it was a month ago. A time to reflect on what worked and what didn't in this year's garden. October is scaring the socks off the first visitor on All Hollows’ Eve. Make friends with all the ghosts and goblins in your neighborhood. This friendship will help on mischief night. Nice costume. - Pete and the Natives www.nativelandscaping.net The Pawling Garden Club FYI: Wildflowers and Pollinators COMMON TEASEL: Dipsacus sylvestris, a member of the Teasel family, is a European native wildflower that is now is widely distributed in the United States. Its small lavender flowers bloom in July and August on cones covered with sharp spines; it grows to a height of 4 to 6 feet and is deer resistant. Although considered a biennial, Teasel is better described as a monocarpic perennial. It grows as a basal rosette for its first year, then sends up a tall flowering stalk and dies after flowering. Historically, makers of woolen goods cultivated Teasel (Dipsacus fullonum variety) because the sharp spines of the dried flower heads gently “teased” the nap of wool cloth, whereas a metal device would tear the cloth. In more modern times, Teasel’s decorative form is used in dried flower arrangements. Ecologically, Teasel blooms attract butterflies such as Monarchs and Sulphurs, while the seed heads attract birds such as Goldfinches. Teasel grows in roadsides, fields, and old pastures – open, sunny habitats. Non-GMO seeds are available from Outsidepride.com or call 1-800-670-4192. AMERICAN GOLDFINCH: The American Goldfinch (Carduelis tristis) is one of America’s favorite backyard birds. The brilliant summer plumage of the male makes it easily recognizable, while winter brings a quieter, paler plumage. The female’s olive coloring is year round. Carduus is Latin for thistle, an appropriate name since the Goldfinch favors thistle seed as its food and delays nesting until midsummer when it can line its nest with thistledown. Perhaps gardeners would look upon thistle plants with more favor if they knew that one single plant might be seen holding and feeding more than a half-dozen Goldfinches at one time. August brings a bountiful period of seed production by various seed-bearing weeds that provide the primary food source for these birds. In addition to natural sources of seeds, insects, and spiders, it also likes Niger seed at the feeder. The American Goldfinch lays four to six pale blue-white eggs in a down-lined (thistle or cattail) cup woven from strips of plant material, usually in the fork of a tree limb from 1 to 30 feet off the ground. - Geneva Claire Hamilton The Pawling Resource Center has been an essential part of life for many community members since 1976, as it provides vital support services much needed in Pawling. The Walk So The May Ride walkathon is one of its most important fundraisers. Have a heart and do your part so that “Neighbors Helping Neighbors” includes you, either as a volunteer walker or as a sponsor. This year the event will take place on Saturday, Oct. 4th at 8:30 AM The walk begins at the Pawling Resource Center and continues through the village, as sponsored volunteer participants raise awareness for the 501 C registered not-for-profit charity, and provide financial support from pledged donations. Walkers, and the people who underwrite their personal sponsorships, directly impact the many services offered by the Pawling Resource Center. They will… …Walk so our neighbors may continue to have access to many other programs, such as blood pressure screening, grief counseling, holiday baskets, and more. We encourage all to save the date, to plan to participate and to be part of a wonderful event that is so important to the success of the Pawling Resource Center. The event will take place rain or shine, so plan to wear comfortable and appropriate clothing and shoes. There will be an Open House with refreshments following the event. For more information or to register for the event, or to learn how you can volunteer or sponsor a walker, please call Program Coordinator Terry Ariano at the Pawling Resource Center at 855-3459, or email terry@pawlingresourcecenter.org. Visit our website at: www.pawlingresourcecenter.org …Walk so that clients may continue to ride to medical appointments and to the grocery store. [556 rides provided to neighbors in 2013] …Walk so that folks in need may continue to have access to a wellstocked food pantry. [1452 neighbors served in 2013] …Walk so that community members may continue to have access to special medical equipment. [139 neighbors served in 2013] SMART GROWTH IS HERE Fowl Moon: A Sleepless Journey Insomniart by Chris Bazzani CASTAGNA COMMERCE PARK Route 22, Pawling, New York FIRST PHASE BEGINNING IN 2014 80 Units of Senior Housing & 67,000 sq ft Medical Office Building Oct 18 to Nov 15 Reception October 18, 5–7pm Carefully Planned and Approved for Medical Office · Professional Office · Retail · Hotel and up to 400 senior living “The Developer of Brady Brook Falls” 516.627.6700 Gallery on the Green 7 Arch Street / Pawling (845) 855-5642 gotgpawling.com 7 8 Pawling Matters Pawling Matters Cathy Giordano Awarded Registered Municipal Clerk Certification Town Clerk (and Chamber member) Cathy Giordano was recently awarded the New York State Town Clerks Association’s certification as a Registered Municipal Clerk. This prestigious award recognizes the professional competency of New York State Town Clerks in fulfilling the responsibilities of their office. Certification is granted only after an applicant has demonstrated that they have met the stringent education and experience requirements established by the NYSTCA. These requirements include participation in seminars and training sessions, both locally and at the Association’s yearly Town Clerk’s conference, as well as points awarded for experience in the profession of Municipal Town Clerk. On September 10, the Pawling Town Board issued a commendation recognizing Ms. Giordano’s achievement, as well as her long service to the Pawling community. Chamber Building Gets a New Facelift Thanks to the efforts of the Chamber Beautification committee, Drew Howland of Sundog Signs and Pete Muroski’s Native Landscapes, the Pawling Chamber Building &Visitors Center has a new more inviting appearance. The next effort will focus on enhancing the interior of the Chamber Building as one of Dutchess County’s Tourism Information Center. The Chamber is presently seeking funding to continue the project. Donations are welcome, call 845-885-0500. Mike Pepper, The Computer Guy - Better Cell Phone Service At Your House Cellphone coverage in the greater Pawling area is spotty at best but there are ways to make it work better within the confines of your house or business. There are two easy and not-too expensive ways to get more use from your cell phone when you have weak coverage at home. Ms. Giordano has been involved in Pawling’s local government for 29 years, and has been Town Clerk for 9 years. She is also in her second term as President of the Dutchess County Town Clerk’s Association, having been twice elected to the position by her Dutchess County peers. Congratulations, Cathy Giordano, RMC, on your outstanding achievement! 9 The first is to “dock” your cell phone into your house (or business) phone system. When I wrote about this a few years ago you needed a special device to do the trick, but these days all that you need is a cordless phone that has a Bluetooth feature included – and that is about half of the cordless phones on the market. All of the major cordless phone makers now include Bluetooth docking in multiple models. The way that this works is that your cordless phone base connects to your cell phone handset via Bluetooth cordless technology. That allows the cordless base to make and receive calls via your cell phone, and typically, it will also give you access to your cell phone’s directory of stored names and numbers too. from the same cell company can use your network extender. If the “docking” method won’t work for you – such as if there’s just no good cell phone service anywhere in your house – or if you’d just prefer to have use of your cellphone around the house, then a network extender is the way to go. You need to get the extender that is supplied by your particular company, but you can usually find them at different retail outlets like Staples, or BestBuy, or Amazon.com. This won’t help when you’re out driving or walking and wander into one of the many cellular dead zones, but if you’re at a fixed location and need good cell coverage then a cellular network extender might be just what you need. I hope this is all clear and helpful, but, as always, if I can fill in some details or help with anything on your computers, please don’t hesitate to give me a call: Mike Pepper ~ Computer Guy, 845-8555824. www.PawlingComputerGuy.com McKinney & Doyle Fine Foods “Finally a bar for grown ups” Once connected, then you just need to place your cell phone in a location where its gets the best possible cell phone service and that is close enough to make an effective connection with the cordless phone base. That is usually within 30 feet or so, though as close as possible is best. The second method for extending your cell phone coverage is set up a microcell inside your house with a microcell “network extender” that you get from your cell phone company. These cell network extenders are all specific to each particular cell phone company, so you need to get one from the company that provides your cell phone service. They will only work with phones from that particular company. What they have in common is that they all need a broadband internet connection and they need access to the sky through a window to get GPS location information for 911 service. They all also have a limit to how large an area they cover, but it is large enough for a house or small business. All restrict their use to certain phones – family members and such – though some also allow you to run the extension “open” so that anyone with a phone 845.855.3875 www.mckinneyanddoyle.com &KDUOHV&ROPDQ%OYG3DZOLQJ1< 10 Pawling Matters Pawling Matters Annual Conservation Award Given to FrOGS Director Dr. Jim Utter Financial Focus The Dutchess County Ducks Unlimited Chapter (DCDU) has awarded its annual conservation award to Dr. James Utter for his work as Chairman of the Friends of the Great Swamp (FrOGS). He will receive the award at the Second Annual Great Swamp Shoot and Conservation Program on Saturday, October 4th. What's Smarter -- Paying Off Debts or Investing? It probably doesn’t happen as much as you’d like, but from time to time, you have some extra disposable income. When this happens, how should you use the funds? Assuming you have adequate emergency savings — typically, three to six months’ worth of living expenses — should you pay off debts, or fund your IRA or another investment account? Dr. Utter has promoted conservation education and action in the Great Swamp Watershed for over 20 years. As current Chairman of the Friends of the Great Swamp, he promotes awareness of values and vulnerability of the land and is active in land conservation throughout the watershed. A native of Oneonta, N.Y., he earned his bachelor’s degree in Secondary Science Education at SUNY Oneonta and his PhD at Rutgers University. He became a founding faculty member at Purchase College in 1971 where he helped develop a program in the newly emerging field of Environmental Science. His teaching and research has focused on ecology, animal behavior and conservation, with a primary emphasis on wetlands and their inhabitants. When he became Chairman of FrOGS in 2001, the organization was well established as a “Voice for the Swamp.” He has since fostered active participation in land protection which began during a conservation effort stimulated by Governor George Pataki and led by the Nature Conservancy. Dr. Utter has written two key Federal grant proposals under the North American Wetlands Conservation Act (NAWCA) and now directs the multi-million dollar effort which, when completed, will protect thousands of acres of the Great Swamp and its buffer. The project has fostered the cooperative action of several groups including New York State DEC, Dutchess Land Conservancy, Oblong Land Conservancy, Putnam County Land Trust, and Ten Mile River Farm. FrOGS has made significant progress toward its conservation goals. His own research data on wetland-dependent migratory birds contributed to convincing the NAWCA Council to support habitat protection in the Great Swamp. For more info on FrOGS, see: http://frogs-ny.org Circles of Health Expo 2014 A sincere “Thank You” to our Circles of Health Expo 2014 sponsors Health Quest, Castagna Realty, Edward Jones, the 30 participants and exhibitors and the Town of Pawling who contributed to the success of the event at the Lathrop Center on Saturday, September 13th. Approximately 200 people visited with the healthcare related presenters at their respective Save Gas. Shop Pawling. booths. In addition, private presentations were scheduled in the J.C. Penney room at Lathrop. The interest in the event and its participants has prompted suggestions to host additional events on a smaller scale with more frequency about healthcare topics. Thanks again to all." - Peter Cris, President and Circles of Health Expo Committee There’s no one “correct” answer — and the priority of these options may change, depending on your financial goals. However, your first step may be to consider what type of debt you’re thinking of paying down with your extra money. For example, if you have a consumer loan that charges a high rate of interest — and you can’t deduct the interest payments from your taxes — you might conclude that it’s a good idea to get rid of this loan as quickly as possible. Still, if the loan is relatively small, and the payments aren’t really impinging on your monthly cash flow that much, you might want to consider putting any extra money you have into an investment that has the potential to offer longer-term benefits. For instance, you might decide to fully fund your IRA for the year before tackling minor debts. (In 2014, you can contribute up to $5,500 to a traditional or Roth IRA, or $6,500 if you’re 50 or older.) When it comes to making extra mortgage payments, however, the picture is more complicated. In the first place, mortgage interest is typically tax deductible, which makes your loan less “expensive.” Even beyond the issue of deductibility, you may instinctively feel that it’s best to whittle away your mortgage and build as much equity as possible in your home. But is that always a smart move? Mobile Marketing (continued from page 2) 4. Mobile sets the table: While some mobile marketing can result in immediate leads or sales, getting someone to fill out a form or make a purchase from a mobile device is difficult. Instead, think of mobile-social marketing as one more “touch point” that lets you connect with customers and prospects. Your goal is to offer helpful tidbits that set up the opportunity to connect in more substantial ways later. 5. Tap existing social tools: You don’t have to create mobile-social marketing from scratch. By using existing, mobile-based social networks such as Foursquare as a base, and then spreading the word via Facebook and Twitter, you can begin to meld mobile with social marketing. A good site to learn more is ShopTalk: Social Media (www.shoptalksocial.com). Have a question about mobile marketing? Connect with a SCORE mentor online or in your community today! 11 Increasing your home equity is a goal of many homeowners — after all, the more equity you have in your home, the more cash you’ll get when you sell it. Yet, if your home’s value rises — which, admittedly, doesn’t always happen — you will still, in effect, be building equity without having to divert funds that could be placed elsewhere, such as in an investment. In this situation, it’s important to weigh your options. Do you want to lower your mortgage debts and possibly save on cumulative interest expenses? Or would you be better served to invest that money for potential growth or interest payments? Here’s an additional consideration: If you tied up most of your money in home equity, you may well lose some flexibility and liquidity. If you were to fall ill or lose your job, could you get money out of your home if your emergency savings fund fell short? Possibly, in the form of a home equity line of credit or a second mortgage, but if you were not bringing in any income, a bank might not even approve such a loan — no matter how much equity you have in your house. You may more easily be able to sell stocks, bonds or other investment vehicles to gain access to needed cash. Getting some extra money once in a while is a nice problem to have. Still, you won’t want to waste the opportunity — so, when choosing to pay down debts or put the money into investments, think carefully. This article was written by Edward Jones and Provided by Celeste Bevilacqua, Financial Advisor, Edward Jones, she can be reached at 845-471-6346 or celeste.bevilacqua@edwardjones.com Community-Wide Garage Sale The 20th Annual Pawling Community-Wide Garage Sale was a great success. This could not have been accomplished without the hard work and support of the following: Earl Slocum Charlotte Whaley Cathy Giordano Ralph Guagliano Kelly Liffland Mayor Rob Liffland Veronica Roberts Nancy Guagliano Community Resource Center Pawling Engineered Products Village of Pawling Town of Pawling The Village Crew Special thanks to the Journey of Hope Fellowship for their donation of festive balloons. -Marie Stewart, Chair -Loraine Maggio, Co-Chair -John Maggio, Co-Chair 12 Pawling Matters Member News Friends of The Great Swamp (FrOGS) The Smith Johnson Scout Reservation FrOGS' Annual Great Swamp Celebration to Feature Photo Competition - The Annual Great Swamp Fall Celebration, sponsored by Friends of The Great Swamp, will be held Saturday, October 25 from 11 AM to 5 PM and Sunday, October 26 from NOON to 4 PM at the Thomas Memorial Center, Christ Church on Quaker Hill. This year the event will feature a juried photo competition for adults and students called “Focus on The Great Swamp”. Three submissions per photographer will be considered for the show, and will be judged on artistic merit and how well they express the swamp’s value to wildlife, biodiversity and the human community within the watershed. Cash prizes will be awarded. Registration forms and submission information can be found at www.frogs-ny.org. The Scout Cabin provides a safe facility for local scout troop meetings. Scouts use the 18 acre, wooded property to learn outdoor skills and nature appreciation. Many scouts make use of the outdoor activities area, trails, and campsites. Over 200 local scouts benefit by using the Scout cabin and property. We are proud to offer this unique setting for our scouts. Pawling Fire Department One of Pawling’s many traditions is the firehouse’s bi-monthly Bingo Night. Taking place on the second and fourth Wednesday of each month, at 5:15 p.m., these games draw crowds from all over. Regulars attribute this widespread popularity to the game’s energy and adaptability. One such regular said she has attended bingo games in nearby towns, such as Beacon, but found that they got old quickly. In Pawling though, she said, they have added new games to keep things fresh and interesting. Clearly, this strategy is working, as bingo routinely attracts players of all ages. So if The Smith Johnson Scout Reservation also known as the Pawling Scout cabin will hold their annual fundraiser on Saturday, October 18 at the Pawling Firehouse. Consider joining us. Our goal is to insure that the Scout Cabin is always available for scout use. This fundraiser will help to pay part of the heating, insurance, and maintenance costs. The Pawling Scout Cabin has existed since 1954 through the generosity of our community. We appreciate your consideration and support of scouting by coming to our Spaghetti Dinner Saturday, October 18, 4-7 PM, or sending contributions to: P.O. Box 55, Pawling, NY 12564. you’re looking for something to do on a Wednesday evening, stop by the Pawling fire house. Admission is only $3, plus cost of cards and additional games. Where: Pawling Fire Station 25 South Street, Pawling For further information: call 845 – 855 – 1144 www.pawlingfire.org Membership in the Chamber of Commerce Includes CHAMBER COMMITTEES Membership in the Chamber includes: reduced advertising rates in our monthly newsletter, advertising in the local newspapers, radio and cable stations to increase your exposure, free listing in the Chamber Website and Guidebook, the opportunity to participate in the gift certificate program, and monthly business networking meetings. Fees are: $160 for a business or $45 for a not-for-profit and $35 for an individual membership. Please send your check to: PCC Attention Andrew Carlucci, P.O. Box 19, Pawling, NY 12564 Editorial Notes The Chamber thanks the following members for contributing their time and talent to making this publication possible: Pete Muroski, and the staffs of Morales Communications and Phoenix Marketing. Information about special events, as well as any comments and/or corrections to this newsletter, should be dropped off at the Chamber building, The Yarn & Craft Box or email: pccny@bww.com. If time and space permit and within the context of editorial judgment, the information will be used. To advertise in Pawling Matters please contact Peter Cris at petercris@aol.com Volunteers are what make our chamber work. Please contact the committee chairperson for information and opportunities available. Beautification Chair: Steve Parrino 845-855-5415 Events Chair: Marie Stewart 845-855-1632 Financial Chair: George Apap 845-855-3300 Green Committee Chair: Pete Muroski 845-855-7050 Marketing & Communications Chair: Peter Cris 845-855-7000 Merchant’s Committee Chair: Pat Martin 845-855-3397 EXECUTIVE BOARD President Peter Cris Vice President Jay Morales Secretary Marie Stewart Treasurer Andrew Carlucci George Apap Pat Martin Celeste Bevilacqua Peter Muroski John Burweger Steve Parrino David Daniels William Ward David Kelly
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