The History of Balzano

SUPERIOR KITCHEN PERFORMANCE
SINCE 1908
http://www.balzano.com
The History of Balzano
(More than 100 years of experience in serving worldwide kitchens)
1908
Cravetto company, owned by Guinzio Rossi, becomes the largest producer
of aluminum household items in Italy. Rossi partners with architect Carlo
Molino to become a pioneer of futuristic household design.
1970s
Rossi’s company acquired by Savino Balzano. The newly formed company
experiences one of its most prosperous decades. Balzano hires Marco
Zanuso, Italy’s father of modern design, to design his stainless steel
appliances. Together, they design Balzano’s most famous products,
including the iconic Carmencita coffee pot. In conjunction with Lavazza,
Balzano’s Carmencita popularizes coffee making amongst all classes.
1990s
Balzano was once again independently owned and a favored partner of
European cookware brands such as WMF in Germany, Spring in Switzerland,
and Lavazza and Sambonet in Italy. Balzano has renewed its original
commitment to crafting quality metalware for your home.
2015
Born in the steel plants of Italy and perfected for over a century, Balzano’s
innovative products make for a more brilliant kitchen. Form meets function in such
a way that our products are not only easy on the eyes, but on the chef – our
cookware works harder, so you don’t have to. Welcomed and renowned in
professional kitchens worldwide, Balzano now invites you to experience its quality
and craftsmanship first-hand.
Balzano has its beginnings in the Cravetto steel plant of Verres, Italy. The Cravetto
factory was the first in the world to use electric ovens to melt aluminum.
1936
Enrietti, an industrialist from Pont Saint Martin, joins the group. He introduces a
novel concept: stainless steel pots and pans with multi-ply bottoms. Their products
were sold throughout Italy first, then to France, Belgium and whole Europe.
1980s
Balzano acquired by Swiss porcelain company, Langenthal. During this period,
Balzano cookware becomes the preferred choice for professional chefs and five-star
hotels such as Four Seasons & Alder hotels . In conjunction with Lavazza, Balzano’s
Carmencita popularizes coffee making amongst all classes
2013
Balzano has a long history in making respected cookware and iconic coffee pots. In
the modern era, Balzano is successfully diversifying into the manufacture of small
home appliances, including coffee machines and coffee products.
History & Designers of Balzano
Balzano originated in 1908 in the Italian town of Verres which has been rich in iron since the time of the Romans. This is where a steel plant named
Cravetto was built at the start of the industrial revolution. The Cravetto factory was ahead of it’s time and was the first in the world to use electric ovens to
melt aluminum.
In 1936 Cravetto steel plant gave birth to the company Guinzio Rossi, which became the largest producer of aluminum household items all across Italy.
Guinzio Rossi was a pioneer in both household design and architecture and advanced the futuristic movement with the help of the famous architect Carlo
Molino. Together they designed and built futuristic household items and furniture.
The company experienced it’s most prosperous years when it was acquired by Savino Balzano in the 1980s. He enticed Italy’s most famous designer
during that time period, Marco Zanuso, to design his stainless steel kitchen items. Marco Zanuso fathered the Modern Design movement and sought to
bring imaginative and minimalist designs to household accessories which would otherwise be ordinary.
Balzano’s most famous products, most notably the iconic Carmencita coffee pot nicknamed ¡§ La Kicca¡¨ . In conjunction with Lavazza, this coffee pot
was monumental in popularizing coffee-making amongst both the wealthy and working classes.
Langenthal
In the 90s, Balzano was acquired by the Swiss porcelain company Langenthal which further strengthened it’s brand power as a major player in the
housewares market. It was during this period of growth that Balzano cookware was welcomed into the kitchens of professional chefs and five-star hotels.
Its products were supplying to Four Seasons hotel, Alder hotel & Disneyland Paris
Balzano has cooperated with Giorgetto Giugiaro, a famous Italian automobile designer, to design its cookware and coffee maker. Lots of futuristic ideas
of Balzano’s products were generated during the period of their cooperation.
In 2013, Balzano was once again independently owned and has renewed to it’s original commitment to producing quality hand-crafted metal wares for
which it was so famous. Design and production is still based in Italy and as a result, Balzano is the favored partner to produce the highest quality
cookware for other companies such as WMF in Germany, Spring in Switzerland, Lavazza and Sambonet in Italy. From stylish Zanuso-era coffee pots to
multi-ply copper cookware, Balzano combines the best of Italian style and workmanship for the kitchen.
Today, Balzano is successfully diversifying into small home appliance, coffee machine & coffee related products. And it found the most famous Italian
designer Pino Spagnolo to design their futuristic and innovative cookware, home appliance & coffee machine.
Interviews With Different Parties In Italy
Andrea Luicdi
The CEO of Balzano. In the interview, he is talking about history, products & core commitment of
Balzano.
Watch it
Baveno
The director of Balzano. In the interview, he is talking about the customers of Balzano and
introducing their factory & the quality of Balzano’s cookware.
Watch it
Pino Spagnolo
The designer of Balzano. In the interview, he is introducing about his background and how he start
the beautiful collaboration with Balzano.
Watch it
Giovanni Barinotti
The ex-employee of Balzano. In the interview, he is talking about the development, milestone,
product & customers of Balzano.
Watch it
Agostino Nicod
The ex-employee of Balzano. In the interview, he is talking about the development, milestone,
product & customers of Balzano.
Watch it
Fermo Galbiati
Owner of Museo Miscellaneo. In the interview, he is talking about the history of Guinzio Rossi & its
products.
Watch it
Giovanni Galbiati
Founder of Mostrestoriche.com. In the interview, he is talking about the products like moka coffee
maker from Guinzio Rossi.
Stefano Superina
Owner of 053 Catering in Milan. In the interview, he is giving comments about the Balzano’s
cookware.
Watch it
Young Italian
couple
Italian young couple is telling why they love to use the cookware from Balzano.
Watch it
Paola Dal Santo
General manger of TMK, Balzano’s coffee capsule & coffee maker factory in Italy. In the interview,
she is talking the history of Balzano’s moka maker and how they star collaboration with Balzano for
the coffee products.
Watch it
Eugenio Geromino
Export manager of TMK. In the interview, he is introducing the background of the factory and the
main countries their products were exporting to.
Watch it
Giampaolo Furia
Factory manager of TMK. In the interview, he is introducing the quality of the Balzano coffee
products & the production facilities they have.
Watch it
Product Designs From Pino Spagnolo
About Balzano Group
Balzano group is owning the following brands and product categories are as follow:
Brand
Country of Origin
Product Category
Italy
High-end cookware, home appliance, coffee machine & foods.
Korea
High quality cookware & home appliance.
Korea
Good quality stainless steel, aluminum cookware & etc.
Germany
Gift items like knives set, gadgets, kitchen tools & etc.
Switzerland
Gift items like knives set, gadgets, kitchen tools & etc.
Product Category
Cookware
Full range of stainless steel,
aluminum & etc. cookware
Home Appliance
Full range of home appliance
including slower juicer, blender,
induction cooker, griddle, espresso
capsule machine, fully automatic
coffee machine & etc.
Gift Items
Full range of gift items including
knives set, mandolin, gadgets,
grater, kitchen tools & etc.
Foods
Full range of coffee products
including coffee beans, ground
coffee, coffee capsules & etc.
Diversifying Into Coffee Related Products
A successful story of Balzano
With the valuable experience accumulated during the cooperation with Lavazza for the coffee
products, Balzano has successfully diversified into electric coffee makers, coffee beans, coffee
capsules & coffee related items.
All products were strictly produced in Italy factory with greatest quality.
Capsule coffee machine
Coffee beans
Round coffees
Stirring coffee beans
Coffee capsules
Fully automatic coffee machine
Coffee capsule manufacturing process
Worldwide Production Facilities
Factory in China
Factory in Korea
Assembly lines
Production lines
Production facilities
Machineries
Machineries & warehouse
Production facilities
Factory in Italy
Cookware production facilities in old days
Current cookware production facilities
Production facilities for coffee products
Balzano group’s products were manufacturing in the production facilities located in China, Korea & Italy.
Exporting To Over 40 Countries Worldwide
Casino
Mathon
SKK
Wesco
Marcopolo
Hema BV
The Beka
Rogi
Davighi
Inoxpran
Lagostina
Costco
Sears Canada
Hudson’s
BayLagostina
Costco
Sears Canada
Hudson’s Bay
Canadian Tire
Corp
Americraft
America Cookware
B&F
Carico
CSN
Munchgear
Vita Craft
Fagor
The Bay
Oneida
Reneware
Jc Penny
Magnalite
Revere
Al-Clad
Cuisinart
Regal
WAF
GWC
Orgill
Oster
HEB
Dr.Weil
Waterford Wedgwood
Mesco
World
Fortessa
Carrefour
HWD
Product Works
Lagostina S.P.A
Bialetti
Relance
Swiss Diamond
Smbond
Effe
Ivrea
Matalan
TKMaxx
Professional Cook
Salton
AGA
Sabichi
Spring Switerland
Plasticart
Artemide
Blue Steam
WMF
Ramm
Jede
Anton
Stiasny
Euro
Stiasny
United Pracel
S.A.M
Futura
Thies
Ernesto
Hepp
Hobeda
Aluminos
IL Veneto
Adar
Federico
Alusteel
Nadi
Rondell
000 Selena
Pearl
Cj Home
Shopping
Win
Marketing
IMusa
Citruss
Mexico
CJ
Panex
Sogobras
Ambar
Sally
Alum
The Spar
Mazal
Corp
KBJ
Robinsons
Diary Farm
Jump
Lejel
CJO
Eurochef
China Co (M)
Dinerite
Coles Myler
Mcpherson
HWI – Play
Corp
Oneida
OEM Customers Of Balzano Group
A list of OEM customers certified & signed by Balzano CEO
OEM Customers Of Balzano Group
A list of OEM customers certified & signed by Balzano CEO
OEM Customers Of Balzano Group
Balzano group collaborated with almost hundred OEM brands in nearly 40
different countries. Following showing part of the brands our OEM customers
Worldwide Home Shopping Customers
Major area for home shopping customers
•
•
•
Asia: Korea, China, Philippines, Indonesia, Thailand, India & etc.
Middle East: Balzano signed contract with Citruss tv to sell its products to UAE, Oman, Kuwait, Qatar, Kingdom
of Saudi Arabia and Bahrain, Jordan, Yemen, Lebanon, Egypt, Morocco, Algeria, Iraq, Mauritania and Tunisia.
Americas: Mexico & etc.
Following showing part of the brands of the home shopping customers
Worldwide Home Shopping Customers
The products under Balzano, Relance, Rotel, SKK & Silverstar brands were sold through the worldwide home shopping channel
Worldwide Retailer Customers
Balzano group’s products were selling through the retailers in
Aisa, Europe, Africa & America with more than 6,000 stores.
Worldwide Retailer Customers
Have more 40 counters in the supermarkets, chain
stores & department stores in Hong Kong & Macau
Selling more than a hundred items via S3 & X5 in Russia market
Worldwide Hotel & Restaurant Customers
Balzano group also suppling their products to the most famous hotels & restaurants in the world
Participating Tradeshows All Over The World
Tradeshow in China
Tradeshow in Hong Kong
Tradeshow in Macau
Tradeshow in Panama
Tradeshow in Poland
Tradeshow in Dubai
Tradeshow in Frankful
Tradeshow in Chicago
Tradeshow in Russia
Group Activities With Customers And Staffs
Australia
Mid. East & Africa
Asia
North America
Europe
South America
Group Activities With Customers And Staffs
Signing Ceremony
Company Party
Contact us
Balzano LLC
USA
Add : 25 Arbor Rd. Roslyn Heights, NY 11557. Long Island
Email : rachel@balzano.com
35MM
ITALY
Address : Via Don Luigi Talamoni 83 20861 Brugherio(MB), ITALY
Email : timothy@balzano.com
HONG KONG
Address : 21/F, Excelsior Bldg., 68 Sha Tsui Road, Tsuen Wan, HONG KONG
Email : lorraine@balzano.com