Playlust for Ron Orp

Playlust for Ron Orp
Zurich
Lookbook
2o1o
WELCOME
TO ZURICH
Lookbook
2o1o
This year, our Zurich style-journal catches now
looks at wow events like fashion shows and
art openings. We took trips to unusual locations,
and checked out new fashion hotspot Viadukt.
Along the way, we bumped into a few celebrities
and paid visits to a couple of stylish homes.
For those of you who like a good read too, we’ve
added micro-interviews. Find out about a fine
bunch of young creatives who are taking
Zurich’s fashion scene out of its provincial taste of
prosecco & cervelat (a popular sausage) to international acclaim. And we caught up with Swiss
it-model (and coverboy of the Face Hunter book)
Affa Osman to talk fashion, model moments, and
Zurich’s cool-factor.
Give my love to the city,
Play Hunter (Text / Photos) & Ron Orp (Publisher)
playlust.net / ronorp.net
Coverboy: Affa Osman / Option
Photo: Play Hunter / Playlust
Hair & Make-up: Kim Bischofberger
Affa wears: T-Shirt by Boris Bidjan Saberi
An Afternoon, Old Town
March 2, Schiffbau: Swiss Music Awards
Team Antoine
Yello, Bushido, DJ Antoine
KE$HAʼS DANCERS
March 12, Papiersaal: Mode Suisse, Fashionshow
Shoes by Redley Exantus, Geneva
March 12, Papiersaal: Bitch I’m Broke, Mode Suisse
March 13, Bahnhofstrasse: My Dear Coat
March 25, Longstreet Bar: Death Of A Hangyoku,
Performance
GS Polo by Play Hunter
Models: Alexandra Kruse, Jeremy Gloor
Models wear GS Polo by Nike Sportswear
Location: Poolside Lochergut Tower Blocks
A d v er t o r i a l
March 26: Fashionslave Store Opening
feat. Yvan Rodic / The Face Hunter
How to be a good fashion slave according
to FASHIONSLAVE:
1. Be a sophisticated individual who enjoys a
conscious lifestyle, dare to be experimental, but
with taste, and don’t be too serious, take fashion
with a sense of humour.
2. Impossible? Such a thing doesn’t exist.
3. Collaborate, move on and expand together,
be open minded, help create a new fair world,
support creative designers, and think modern –
act against slavery in sweat shops.
4. Network, create your own trends, look outside
the box, love fashion, style, art, and music,
stay true to yourself. Well, be a part of everything. Sleep well, eat healthily, calm down, and
stay cool.
5. Treat every other fashion slave with respect,
life’s short, get dressed, thank you.
Fashionslave Crew: Laura Lazura, Barbara Furer, Selina Stöckli
March 27, Razzia Seefeld:
Fashionshow, Claudia Zuber
March 27, Seefeld: Night Hunters
April 09, Perla-Mode Gallery, Langstrasse:
Art Opening
i animal! (you human) – you animal! (i human)
April 10, Kimandra Vintage Sale
Name:
Andrea A. Serrano
Kimandra Vintage is:
An online vintage store and fashion project in
the format of a blog and fashion editorials, Kim
Sylvander and me started two years ago. Our aim
is to work together with other young creatives
and up-and-coming photographers to create an
inspiring and dynamic platform
Three things which are on your mind
right now:
Tarte tatin, my lovely flatmate, coffee
Three fashion essentials you can’t
live without:
Little girl shoes, little girl dresses, stockings
Happiness is:
Tiny ecstatic moments in life
What’s that book in front of your face?
Purple Magazine No1
April 10, Michelle Nicol Fine Arts:
Function Follows Fairytale by Aylin Langreuter,
Private View
April 15, Geroldstrasse: Footballista
April 17: Volcano Sunset
April 17, Walcheturm: Backstage
Kostume 2, Fashionshow
Model Citizen
Affa Osman used to be an apprentice at
Berne tax office. Next, he landed the
cover of the Face Hunter book. NOW Affaʼs
modelling career is taking off in Berlin.
We met up in Zurich to talk model moments,
rock’n’roll, and Zurich’s cool factor.
Is it true you bumped into Kate Moss
yesterday?
Yes, in Oranienstrasse.
Did she recognise you?
Yeah. From a distance she screamed: «Affaaa is it
you?» Now we’re best friends for evermore. Ok,
let’s get real.
Tell us briefly what it was like one year
ago when Yvan Rodic, aka The Face Hunter,
pointed his lens at you during AW 10 Mens
Fashion Week in Paris.
At the time, I didn’t know who was standing in
front of me. He took a few pictures. After a couple
of months, a Paris friend told me Yvan Rodic had
been looking for me at Paris Fashion Week. Next
thing, I got a message from Yvan saying he wanted
me on the cover of his book.
An African immigrant kid growing up in a
Swiss village goes It-model in Berlin. Sounds
like the modern version of Heidi, the downto-earth and patent Swiss mountain girl.
(laughs) Nice such surreal stories still exist today.
But I enjoy every moment. I’m very lucky to get to
know new people every day and earn a living from
modelling. It feels good to realise you’re not at the
wrong place.
Coverboy: Affa Osman / Option
Photo: Play Hunter / Playlust
Hair & Make-up: Kim Bischofberger
Affa wears: T-Shirt by Boris Bidjan Saberi, model’s own
What do you like in Berlin?
Berlin is easy. No stress, it doesn’t matter if you go
out in tracksuit bottoms or in an expensive Rick
Owens outfit. Not so sleepy like other cities. What’s
more, it’s central, Paris, London and Zurich are
easy to reach.
What music are you listening to?
Royal Crookers Feat. Roisin Murphy
Favourite food?
Cornflakes in champagne and cotton balls dipped
in orange juice.
Sure, that’s the cliché. But seriously, has
it ever happened to you one of those hyped
plus-size models snapped your job away?
I’ve never come across them at castings. I think
plus-size and people models were a one-issue wonder.
A PR-stunt, nothing else. Clients still demand conventional models. Somehow, I don’t believe that’s
going to change anytime soon.
What are your next targets as a model?
Berlin Fashion Week. Get a good book together.
In winter, Paris Fashion Week.
What is it actually like when you realise
a modelling job is shit or the photographer
sucks?
Well, in that case you try to make the best out of
the situation, and if possible, to push things into a
good direction. But sometimes, this job can be a
real pain in the ass. You must be disciplined and
sweat it out. Anyway, turning up with a fuckmeattitude is not going to help.
I often have the impression in Switzerland
nothing works without blood, sweat
and tears. Success is hard work. Even in
fashion.
People are afraid of taking risks. But in fashion,
nothing works without risks. Whatever happened
to the term cool in Zurich?
You tell me.
Over here, people so ostentatiously wear hip labels
like Vibskov and Acne, but say: «Oh, I completely
forgot what designer it’s from.» People in Zurich
try so hard to be cool.
The whole point about being cool is to
make it look effortless.
You can always tell if people spent five hours in
front of the mirror, can’t you. Another thing that’s
missing in Zurich is humour. Even Karl Lagerfeld
has a sense of humour. And serenity. It’s ok, simply
to be. Ideally, to be at ease with yourself. C’mon,
during the shows in the fashion capitals, we have
so much fun, then I meet these people and think:
whatever happened to rock’n’roll?
Where is a good place to bump into
rock’n’roll?
London, at a home party where everyone’s easy
and nobody worries about whether their Chanel
bag gets dirty. Or if it’s ok to dance to Destiny’s
Child.
You seem such a picture of serenity. Has it
got to do with your name which in Ethiopean
means «he who forgives easily»?
Maybe. Perhaps it is also the mix of mentalities.
Actually, I pick all the positive traits from Ethiopia,
Yemen, and Switzerland. Which is to say, without
a sense of serenity you’ll end up a mental wreck in
the fashion business, so you’d better take things
easy.
Are you a role model?
It’s nice when people tell me so. But whether I’m a
good one, I don’t know.
Are you proud to be Swiss?
Absolutely. But I’m also proud of my Ethiopian,
and Yemenite roots. I’m always thrilled when I
meet Swiss people abroad. If they turn out to be
from Berne, I’m over the moon.
Read interview in German on playlust.net.
April 19, Bellevue: Sechseläuten
April 28, Letten Lido:
A Taste Of Summer
April 29: Ikou Tschüss Popup-Store Opening
Feat. Artworks By Headman
Robbi Insinna / Headman
May 07: Pascal Grob / Fashion Bits And Bobs
What do you do:
I take pictures pictures pictures. I’m an aspiring
photographer and blogger who will be starting
the photography class at Zurich University of the
Arts this autumn.
If you were a garment which one would
that be:
A shirt. I like the formality a shirt represents,
but at the same time you are able to really dress
it down and combine it in many many ways.
Name three perfect menswear summer
essentials:
Straw hat, chinos and a pair of Oxfords.
Your dream dinner date:
Karl Lagerfeld. I’m not picking him based on his
achievements in the fashion industry but rather
because he has met so many interesting people
and witnessed so many moments during his life
that he must have a lot to tell, plus he seems
to be damn smart. The place for the dinner would
be up to him.
Style is:
Essentially various garments combined, which
make a certain statement about who you are and
your personality.
Happiness is:
Being able to do what I want and live from it.
Pascal takes an eyeful of 9 Scenes of Ordinary Murders by Angela Liosi
at Ehegraben project space, and a walk down Seilergraben.
May 09: Viadukt
Jacket by Andrea Kränzlin, a Swiss designer living in Antwerp
May 11, Lochergut Tower Blocks
HOME VISIT: Youlia Nägeli,
Shop Manager Famous Ape
HOME VISIT: NATALIA GIANINAZZI, DESIGNER
What do you do:
I am Mamma Grüsli. Grüslis are one-of-a-kind,
handmade creatures you can adopt. So far, I’ve
created 927 Grüslis. The latest one is called: BP’s
Last Try To Close The Oil Spill.
You did a Grüsli version of Damien Hirst
with skull in formaldehyde. Next artist
fantasy?
Jeff Koons as giant inflatable Grüsli.
Good design is:
A good idea moved into the right form.
Happiness is:
Good food, good wine and good friends, all at the
same table.
May 29, SANKT JAKOBSTRASSE: Hunter’s Delight
May 29: At The Flea Market With Nina Egli,
Fashion Designer /
Toujours Toi and Family Affairs
What do you do:
I design and do everything else for my two labels
Toujours Toi (jewellery) and Family Affairs
(apparel).
Your three best ever flea market finds:
1. An old gramophone case lined with velvet and
stickers of time hotels all over it. 2. Miami Beach
style flower high heels. 3. Insane mohair knitted
jacket with big patchwork tree and mushrooms!!
Apart from vintage Playboy what are your
favourite reads:
Ha! Nights At The Circus by Angela Carter.
The Philosphy of Andy Warhol by Andy Warhol.
Handmade Houses by Art Boericke.
Your dream celebrity date:
A music date back in time: Leonard Cohen in the
Chelsea Hotel.
Style is:
Always relaxed.
Happiness is:
Possible.
Editor-In-Chief / Photography / Text: Play Hunter: www.playlust.net
Publisher: Ron Orp Zurich, zuerich@ronorp.net, www.ronorp.net
Design / Art Direction: Landolt / Pfister, info@landolt-pfister.ch
Advertising: Ron Orp Zurich, booking@ronorp.net
June 2010
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