Institutional Investor Conference
Transcription
Institutional Investor Conference
Institutional Investor Conference Tuesday, September 23, 2008 Kansas City, MO FORWARD LOOKING STATEMENTS AND USE OF NON-GAAP METRICS This presentation contains forward-looking statements relating to such matters as anticipated financial performance, business prospects, and similar matters. Statements including the words “expected,” “should,” “anticipates,” “intends,” “plans,” “believes,” or variations of such words and similar expressions are forward-looking statements. The Company notes that a variety of factors could cause its actual results and experience to differ materially from the anticipated results or expectations expressed in the forwardlooking statements. The risks and uncertainties that may affect the operations, performance, development and results of Collective Brands’ business include, but are not limited to, the following: outcomes of litigation; the inability to renew material leases, licenses, or contracts upon their expiration; changes in consumer spending patterns; changes in consumer preferences and overall economic conditions; the impact of competition and pricing; changes in weather patterns; the financial condition of suppliers; changes in existing or potential duties, tariffs or quotas and the application thereof; changes in relationships between the United States and foreign countries as well as between foreign countries; changes in relationships between Canada and foreign countries; economic and political instability in foreign countries, or restrictive actions by the governments of foreign countries in which suppliers and manufacturers from whom the Company sources are located or in which the Company operates stores or otherwise does business; changes in trade, intellectual property, customs and/or tax laws; fluctuations in currency exchange rates; litigation including intellectual property and employment litigation; availability of suitable store locations on acceptable terms; the ability to terminate leases on acceptable terms; the ability to hire, train and retain associates; performance of other parties in strategic alliances; general economic, business and social conditions in the countries from which Collective Brands sources products, supplies or has or intends to open stores; performance of partners in joint ventures; the ability to comply with local laws in foreign countries; threats or acts of terrorism or war; strikes, work stoppages and/or slowdowns by unions that play a significant role in the manufacture, distribution or sale of product; congestion at major ocean ports; changes in commodity prices such as oil; and changes in the value of the dollar relative to the Chinese Yuan and other currencies. See also “Risk Factors” in the Company' s Form 10-K for the year ended February 2, 2008 and Form 10-Qs. Collective Brands does not undertake any obligation to release publicly any revisions or updates to forward-looking statements to reflect events or circumstances after the date of this presentation or to reflect the occurrence of unanticipated events or changes in assumptions. The presentations will contain non-GAAP financial measures. The financial measures are non-GAAP because they exclude litigation items and inventory step-up purchase accounting. Management believes that these non-GAAP measures will help readers to better understand underlying performance trends in Collective Brands’ business. For a reconciliation of these measures to their nearest GAAP measure, please visit collectivebrands.com and click on the “investor relations” and “presentations and webcasts” links. Matt Rubel Chairman, Chief Executive Officer & President Collective Brands Vision To create the preeminent, consumer-centric, global footwear, accessories and lifestyle brand company Reaching customers through multiple price points with distinctive brands Through retail, wholesale, franchising, licensing and e-commerce selling channels 2 1 Collective Brands Sales Composition Based on trailing four quarter sales Wholesale 17% Retail 83% Stride Rite Retail 7% Payless Domestic 77% Stride Rite International 19% Payless International 16% $3.5 billion – Total $2.9 billion – Retail Stride Rite Domestic 81% $0.6 billion – Wholesale $557 million of international sales $313 million of adjusted EBITDA Note: Adjusted EBITDA excludes impact from litigation items and inventory step-up. Reconciliation available at collectivebrands.com. 3 Collective Brands Four Strategic Themes STRATEGIC THEMES Consumer Connections Powerful Brands Operational Excellence Dynamic Growth FINANCIAL GOALS Generate low-single-digit comp store sales growth Grow EBIT by mid-teens over time Generate double-digit ROIC rate 4 2 Strategic Pillars Consumer Connections Established through Retail, Wholesale and Licensing Channels Meet our target consumers’ varied desires for style, performance, quality and value with innovation and creative design Leverage best-in-class consumer insight to anticipate trends and increase our relevance to consumers’ lifestyles Create outstanding experiences through each touch point with our customers through hybrid business model of retail, wholesale, licensing, and e-commerce 5 Strategic Pillars Consumer Connections – Kids Approximately $1 billion in sales proforma* to kids $1 Billion Kids Sales in 2007* Each price tier captured – Best…Stride Rite Children’s Group, wholesale and specialty stores – Better…Stride Rite outlets – Good …Payless Approximately 20% market share of $5.5 billion U.S. kids market at retail Stride Rite 33% Payless 67% * Collective Brands did not own Stride Rite for all of 2007. Stride Rite sales represent sum of retail and wholesale. Source: NPD Consumer Panel 6 3 Strategic Pillars Powerful Brands Build diverse portfolio of brands and grow them through complementary businesses with unique distribution Democratizing fashion through over 4,500 retail stores Brand management and global licensing of youth, lifestyle and high-quality fashion athletic brands High-quality branded, casual and children’s footwear through wholesale and retail channels 7 Strategic Pillars Powerful Brands Build diverse portfolio of leadership brands that forge emotional connections with target customers Infuse our brands with unique personalities that meet the lifestyle and aspirational needs of customers Effectively deliver messaging that communicates brand essence back to customers 8 4 Strategic Pillars Operational Excellence Develop capabilities to execute core processes at best-in-class level: customer insight, product creation, branding, supply chain & logistics, talent development Leverage technologies to streamline and enable new business processes Consistently deliver effective and efficient solutions to leverage our partners and serve our customers 9 Strategic Pillars Dynamic Growth - Fully extending reach of brand platforms across global markets Based on trailing four quarter sales of $3.5 billion 81 countries and territories in which Collective Brands wholesales through Stride Rite 14 countries and territories in which Collective Brands operates Payless stores: International 16% Domestic 84% $557 million of international sales – USA, Canada, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Trinidad/Tobago, Colombia, Ecuador, Puerto Rico, U.S. Virgin Islands. Payless franchising to come in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Egypt, Jordan and Lebanon. 10 5 Strategic Pillars Dynamic Growth - Expand brands into other relevant categories from traditional base in footwear Saucony – Expanding beyond running into athletic, trail running Sperry Top-Sider – Adding performance, dress-casual, and casual Stride Rite Children’s Group – Expanding beyond infants to youth Payless – Adding accessory categories and enhanced displays 11 Strategic Pillars Dynamic Growth – Build out relevant delivery channels: wholesale, retail, licensing, e-commerce; grow portfolio of brands 12 6 Strong International Growth Opportunities Are Being Realized Collective Brands Sales Distribution 30% 25% 27% International Sales as % of Business Unit Total Sales CAGR: 9% Payless, 13% Stride Rite 25% 20% 20% 20% 15% 14% 15% 10% 10% 5% 5% 0% 0% 0% Premium International 2005 2011 2006 2007 Payless 2008E Stride Rite Plans to grow international sales at four times the rate of total sales growth 13 Collective Brands Creating Competitive Advantage by Executing on Our Strategy Hybrid business model – As global footwear and lifestyle brand company, Collective Brands is diverse as a result of its breadth of brands, price points, and customer segments – Diversified business model should drive higher sales and profitability as well as ROIC growth Well-recognized portfolio of brands – Portfolio includes: Airwalk, American Eagle, Champion, Keds, Saucony, Sims, Sperry Top-Sider, Stride Rite, and proprietary designer programs – Supported by brand building capabilities and design expertise Market place positioning – Industry leading market share in children’s footwear – Broad range of price points servicing mass market to higher-end consumers – Positioned to capitalize on key industry growth trends in branded, children’s, and casual footwear Vertically-integrated, highly efficient supply chain – New distribution centers that improve speed-to-market, better serve stores, and reduce transportation costs – Large scale provides relative cost advantages – Merchandise distribution systems and processes optimize working capital utilization 14 7 LuAnn Via Chief Executive Officer – Payless ShoeSource Payless ShoeSource Overview Payless ShoeSource: a family footwear specialty retailer for over 50 years, building an emotional connection with customers through a new fashion commitment, brand messaging and enhanced store experience Scale Sales of $2.7 billion 10.3% market share (units) 4,552 stores 15 countries and territories Broad Customer Base Nearly 600 million customer visits annually 96% brand awareness Strong customer frequency. Of women who were aware of Payless: – Over 40% visited us in past 12 months – Nearly 30% bought from us in past 12 months About 40% of customer household incomes >$50K Payless Sales Composition (in $) Men’s 16% Children’s 25% Women’s 52% Accessories 7% Standing All data based on 2007 year-end. Sources: Collective Brands, Lieberman Research Worldwide, and NPD. 2 Business Strategy Vision Democratize fashion and design in footwear and accessories Mission Become the first choice for style and value in footwear and accessories for our target customers on-trend targeted product effective brand marketing emotional connection with customers Four Strategic Themes efficient operations great shopping experience 3 Customer Focused Business model starts with customer Payless works to make emotional connection with her Continually take queues from customer 4 The Payless Target Audience: Expressive Within these dimensions the segments from 2005 re-emerged and retained their character However, the size of two segments have changed as a result of the current economic climate Style Focused Percent of Women 2005 2008 32% 21% Quality Price Percent of Women 2005 2008 21% 21% $11 billion $13 billion Fashion Focused Value their appearance and want shoes that show their fashionsavvy; willing to pay a premium for signs of quality (brands, durability, etc) Expressive 27% Price Quality Money Matters Don’t think a lot about fashion and style, but want shoes that will be reliable and will work well for them over the long run Defined by their desire to spend as little as possible on shoes; they have relatively low interest in shoes in and of themselves $8 billion 27% Want to express their personality through shoes, but place greater importance on having low prices than high quality Consistent Quality Not Style Focused Source: Insight Research, 2008 Percent of Women 2005 2008 Percent of Women 2005 2008 20% 31% $11 billion 5 Primary Target: Expressive Woman 16-49 year old, vibrant woman Approaches life with confidence and optimism Enthusiasm is complimented by her practical and down to earth nature Knows a good style when she sees one, but doesn’t have to be “trendy” Wants to say something with fashion, and wants to feel free to say it in her own way About 20% more than the average woman Typically purchases shoes every 2 – 3 months Will pay an average of $41 for an athletic shoe; $31 for a dress shoe Source: Insight Research, 2008 6 Primary Target: Expressive Mom Young and optimistic She prioritizes her kids and their clothes because she believes that her children' s appearances are a reflection on her A fan of fashion on her own, expressive mom wants to dress her children in the latest trends that reflect her own style sensibilities Because she has kids, shopping needs to be made easy! 7% more than the average mom She purchases shoes every 2 – 3 months Will pay an average of $31 for an athletic shoe; $19 for a dress shoe Source: Insight Research, 2008 7 Payless Customer Who She Is Target an expressive customer And capture broader customer universe Expressive Customers 37% Source: Lieberman Research Worldwide 2Q08 8 Payless Customer Household Income Distribution Payless has skewed a little more upper-income over last couple of years Payless balancing its relevance across market segments >$75K $50K - $75K $25K - $50K < $25K 0% 10% Q2 2006 20% 30% Q2 2008 Source: Lieberman Research Worldwide 2Q08 9 Payless Customer Other Attributes Among female footwear purchasers About three-quarters age 18-44 55% married 33% have at least one child age 0-6 Nearly 40% primary target customers – expressive women Nearly one-third Hispanic or African-American Sources: Lieberman Research Worldwide 2Q08; Company POS data 10 Payless Customer Base Reflects Population Trend Payless stores in virtually every neighborhood in America Loyal following Hispanic groups – 21% of Hispanic women buy at Payless August 14, 2008 In a Generation, Minorities May Be the U.S. Majority By SAM ROBERTS more often than any other footwear retailer – 44% of Hispanic women have bought at Payless in last 12 months Associate base reflects customer base Poised to meet diverse needs of customer base even more with refined store segmentation to come Spring 2009 Ethnic and racial minorities will comprise a majority of the nation’s population in a little more than a generation, according to new census bureau projections, a transformation that is occurring faster than anticipated just a few years ago. The census calculates that by 2042, Americans who identify themselves as Hispanic, black, Asian, American Indian, Native Hawaiian and Pacific Islander will together outnumber non-Hispanic whites. Four years ago, officials had projected the shift would come in 2050. The main reason for the accelerating change is significantly higher birthrates among immigrants. Another factor … Sources: Insight Research, 2008; Lieberman Research Worldwide 2Q08; Company reports 2008. 11 Payless Customer Today’s Economic Climate Compared to last year: Visiting Payless less often due to high gas prices Consumers consolidating shopping trips Spending less on footwear in general Tending to buy more often when in our stores Willing to pay more at Payless for footwear that is on-trend and has a brand of value Maintaining number of units they purchase at Payless More women likely to visit Payless in the next 12 months for footwear than 14 other measured retailers Sources: Lieberman Research Worldwide 2Q08; Company reports 12 Footwear Market Trends: CAGR 2005-2007 = 2% Select excerpts of segment growth rates: By Gender Segment By Age Group CAGR (05-07) Segment By Price Point ($/pair) CAGR (05-07) Segment <$30/pair 1.5% 32% $30-$60 pr -0.1% 37% $60-$90 pr 0.1% 18% Kids 3.6% 0-2 yrs 9.4% Women 2.2% 7-12 yrs 3.5% 13-17 yrs 3.1% 55 yrs + 2.9% CAGR (05-07) % Total Source: NPD Consumer Panel 13 Footwear Market Gender Trends Sales CAGR (2005-2007) 2007 Sales Avg = 1.9% Men's $16.4 bil Women's $21.6 bil Kids $5.5 bil 0% 1% 2% 3% 4% Source: NPD Consumer Panel 14 On-trend Targeted Product Build emotional connection with customers through on-trend targeted product Original design with trend elements that are timely, distinctive and relevant on-trend targeted product effective brand marketing emotional connection with customers efficient operations great shopping experience 15 On-trend Targeted Product Merchandising Approach Ensure Payless playing in “white space” – the position in market whereby Payless is as on-trend as better department stores but at price point between discount mass merchants and mid-tier department stores Use matrix assortment planning to segment and cover customers based on their particular buying behaviors – Customer type – traditional, updated, fashion, junior – Brands versus house labels – Price – good, better, best – Size 16 On-trend Targeted Product Serving Different Customers Traditional Updated Junior Fashion 17 On-trend Targeted Product Price Tiers for Most Classifications Good: $15.99 Better: $17.99 Best: $21.99 18 On-trend Targeted Product Size and Cluster Plays big factor in customer conversion and aged inventory Sizes flow to individual stores based upon customer demand Recent changes in how we flow inventory by size have proven successful in reducing aged inventory and markdowns while increasing gross margin dollars – Based on store volume – Based on product lifecycle – Based on margin productivity 19 On-trend Targeted Product Getting Right Product in Stores Actions Understand trend and team with NYbased design office Balance utilization of direct resources versus agents 80% Gauge appetite for fashion and test frequently 70% Employ disciplined line review and product creation calendar 65% More customers tend to believe Payless product is a great value Scored better on value than 15 measured competitors Value for price paid has become the most important purchase driver “Payless has terrific shoes for the price you pay” 60% 55% 50% 45% 40% 35% 2006 Not Available Results Female Footwear Purchasers Responding Affirmatively 75% “You consider Payless to be an expert on shoes “Payless has a wide selection of styles for all your needs 2006 2007 2008 Source: Lieberman Research Worldwide 2Q08 20 On-trend Targeted Product Right Product More Often; Customer Perceiving Product More Favorably 60% Female Footwear Purchasers Responding Affirmatively 55% 50% 45% “Payless almost always has the styles you’re looking for” “Payless helps you express your personal sense of style” 40% “Payless has unique styles you can’t find at other stores” 35% 30% 25% 20% 2006 2007 2008 Source: Lieberman Research Worldwide 2Q08 21 On-trend Targeted Product Transition: Key to Effective Inventory Management Focus on buy-now, wear-now Rapid re-order: Hot idea turned around in 80 days Product life-cycle management, ex: – Sandal and boot zones with distinct start and stop times 22 On-trend Targeted Product Unique Footwear Programs Direct-to-retail exclusives – Disney – Hannah Montana – Nickelodeon – iCarley ‘Green’ footwear Spring 2009 – Environmentally friendly construction branded American Eagle – New green collection with new brand name TBD 23 On-trend Targeted Product Accessory Growth Legacy fixtures lacked capacity and consistency New fixture began testing late 2007 Sales lift of nearly 20% versus control group New fixtures rolled-out to 2,400 stores with opportunity for more 24 Effective Brand Marketing Build emotional connections with customers through the strategic use and marketing of brands Proper use of brands affords Payless ability to capture higher average unit retails and ultimately more gross margin dollars on-trend targeted product effective brand marketing emotional connection with customers great shopping experience efficient operations 25 Effective Brand Marketing Brand Matrix: Customer Types and Footwear Categories Sample excerpt (casual and dress only) Women Brands Traditional Updated Fashion Junior Traditional/ Updated Dexter Dexter Abaete Amer. Eagle Dexter Lela Rose Private Brand Labels Men Predictions Predictions Fashion Amer. Eagle Airwalk Fioni Lower East Side Junior Airwalk Hunter’s Bay State Street 26 Effective Brand Marketing Female Footwear Purchasers Responding Affirmatively Brands Resonating More With Customers As Payless has built its house of 70% 60% “Payless is a store you feel good telling people that you got your shoes at” 50% brands, it has improved perceptions and built more trust with customers “Payless has brands you can trust” Customers are also increasingly reporting 40% – They are proud to shop at Payless 30% – Payless helps them express their 20% personal sense of style 2Q06 2Q08 Source: Lieberman Research Worldwide 2Q08 27 Effective Brand Marketing Higher Brand Penetration at Payless 60% Percentage of Footwear Portfolio Branded 50% 40% American Eagle footwear launch 30% 20% 10% 2Q08 1Q08 4Q07 3Q07 2Q07 1Q07 4Q06 3Q06 2Q06 1Q06 0% 28 Effective Brand Marketing Marketing Supports Strategy Under Consistent Financial Discipline Drive traffic with targeted effective sales promotions Build and leverage a portfolio of brands focused on distinct customer lifestyles and taste levels Deliver inspiring, clear brand and product messaging Build deeper customer relationships and understanding 6% Payless Marketing Spend as % of Payless Sales 4% 2% 0% 2005 2006 2007 YTD 2008 29 Effective Brand Marketing Marketing Mix Spend > $100 million. Over 5 billion impressions delivered through: – Broadcast media – Print media – Direct – Other: In-store, on-line, promotion Television Fashion Print PR delivered $40 million in impressions in 2007, about one-third from designer programs Financial return on free standing inserts strong this year – Improving on relative basis Value Print Free Standing Insert – High absolute returns 30 Effective Brand Marketing Direct Marketing / Customer Relationship Management Purposes Generate sales through use of – Direct mail pieces – Voice messages Emails and text messages – Garner customer intelligence – Who are our best shoppers? – Who came, who came back, who didn’t and why? when will they come visit next? – How can we drive her back to Payless sooner and more often? – What items are purchased together in a single transaction? Aid store development decisions – – Direct Mail Email Learn trade area from which customers come Use data to support transfer sales in store closure and relocation decisions Catalina Coupon 31 Effective Brand Marketing Other Marketing Initiatives Payless possibilities Visa card – Customers earn free shoes and discounts at PSS for everyday purchases – Allow us to further understand our customers and meet their needs Test and learn phase began May 2008 in five markets, 300 stores – Philadelphia, Atlanta, Milwaukee, Sacramento, and Kansas City – Test underperforming due largely to credit conditions E-Commerce – Mid-2009 launch new platform to improve shopping experience and leverage Payless brands – Leverage other assets of Collective Brands 32 Great Shopping Experience Predicated upon friendly helpful service with passionate and skilled store teams executing effectively Associates trained in multi-step selling process known as Brighten SMILES which drives those behaviors that lead to conversion and customer satisfaction on-trend targeted product effective brand marketing emotional connection with customers efficient operations great shopping experience 33 Great Shopping Experience Associate Connections With Customers 80% Payless Customer Satisfaction Scores* 80% 70% 70% Female Footwear Purchasers Responding Affirmatively “Payless has sales associates with customer service attitude” 60% 60% “Payless is a store you really enjoy shopping for shoes” 50% 40% 50% 30% 40% 1st Qtr 2nd Qtr 2006 3rd Qtr 2007 2008 4th Qtr 20% 2006 2007 2008 Sources: Lieberman Research Worldwide 2Q08 and Company reports. CSATs collected from call-ins via register receipts. 34 Great Shopping Experience Retail Operations Initiatives Improving effectiveness and efficiency of hiring, developing, and retaining E-recruiting to hire and cull applicant pool SMILES book develops associates getting them to focus on what matters District manager turnover reports to alert them of turnover causes Technology tools such as advanced registers, in-aisle scanners, labor scheduling, and customer relationship management reporting improve efficiency and effectiveness Improved associate task (e.g. getting shipments out) scores More time spent with customers and better service 35 Great Shopping Experience Process Improvements Reducing payroll spend with no impact to customer service Closing process shortened in most stores Open hours rationalization – Certain stores open later or close earlier if little-to-no sales during those windows – In several hundred stores Allocation of more labor hours to most productive stores within markets 36 Efficient Operations Global supply chain objective to create innovative and flexible solutions for stores, products, services, channels and geography Integrated across Collective Brands with select Payless-specific initiatives on-trend targeted product effective brand marketing emotional connection with customers efficient operations great shopping experience 37 Efficient Operations Direct (Vertical) Supply Chain Versus 3rd Party Agents Advantages of agents 80% 70% – Capacity 60% – Additional ideas 50% Advantages of direct 40% 30% Percentage of Directly Sourced Product (in $) – More control over flow of product – Can make more unique product – Less expensive per unit than 20% agent’s high-single-digit percentage commission 10% 0% 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 Long-term goal to be about 75% directly sourced 38 Payless International Nearly One-Third of New Stores In Future Years Will Be International 350 300 Canada 52% 200 150 S. America 6% 100 2006 Based on 606 Stores at end of 2Q08 2007 South America 0 Central America 15% 50 Puerto Rico Puerto Rico Canada Central America 27% No. of Stores 250 2008E 39 Payless International Drivers of Success Tailor merchandise to international customers – Latin America (LA) merchants use about 70% of assortment from domestic merch team 250 – About 30% of LA portfolio unique 200 Our international customers tend to value American brands 150 Payless is aspirational and a great value 100 We market with understanding of holidays, pay period cycles, and spending patterns Payless service model is embraced internationally In millions of $ 50 0 Sales 1st Half 06 Operating Profit 1st Half 07 1st Half 08 Assortment flows with consideration for weather unique to each locale 40 Payless International Colombia Expansion Opened market August 10, 2008 Early performance very strong 11 stores in fiscal 2008 29 more stores in fiscal 2009 Colombia likely to support 100 – 150 stores over time 41 Payless Summary Utilize customer insight to create on-trend product for sizeable base of target consumers – Payless targets consumers who define value by product quality – not just price – Growing belief among consumers that Payless is on-trend helps reduce aged inventory Growth of brands – Growing our mix which drives GM$ – Customer response validating our strategy Superior customer service – Store experience improving compared to previous years and stronger than several other retailers* – Higher conversion driving financial results and particularly important in economic downturn International expansion – Domestic strengths applied internationally with some customization – Strong precedent of success * According to Lieberman Research Worldwide 2Q08 42 John Smith Division Senior Vice President – Store Development Store Development Focus of Presentation Strategic Imperative • What opportunities exist to improve the productivity of the existing Payless domestic chain? • What is the most productive use of incremental Payless store development capital? Overview of Real Estate Strategy Store Count • What is the domestic real estate strategy? • What’s the long range store count for Payless? • What are the strategic objectives for international store development? • Will there be a significant change in store count in the near-term? • What store development organizational capabilities are required to ensure the most productive use of capital? 2 1 Store Development Strategic Imperative Strategic Imperative Overview of Real Estate Strategy Store Count Strategic imperative – Focus on the customer – Build and align new capabilities – Exploit current market conditions 3 Store Development Strategic Imperative The reality is the domestic Payless chain is mature, generates healthy cash flow, yet is aging; incremental investments must be focused on driving above-average returns Strategic Reality Improve the productivity of existing domestic real estate assets and the marginal return on incremental capital employed to store development investments – Large domestic footprint – Mature domestic market – High growth in Latin America – International yielding greater returns – Aging domestic store base generating free cash flow Strategic Response Focus on the customer – Leverage CRM data to identify and locate near the best customers, i.e. customer-centric real estate strategy Build and align new capabilities – Migrate to a “Center of Excellence” service-oriented organization with strategically critical skills to identify value creating opportunities Exploit current market conditions – Rationalize occupancy cost of existing stores and “lock-in” lower costs for new stores 4 2 Store Development Strategic Imperative Mission: Manage CBI retail store asset investments through the real estate lifecycle ensuring the most productive use of capital, while enhancing our brands and supporting a great shopping experience for our customers and work environment for our store teams. Real Estate Lifecycle Project Management Site Identification Site Disposition Customer Negotiating Site Administration Strategic Sourcing Site Evaluation/ Acquisition Site Development Site Maintenance Market Planning Process & Analytics Store Design/ Value Engineering Core Competencies 5 Store Development Overview Real Estate Strategy Strategic Imperative Overview of Real Estate Strategy Store Count Four Strategic Themes: Rationalize occupancy cost – align occupancy cost with business model Focus on families – seek new growth opportunities with above average returns Right-size the chain – rationalize store count & optimize the footprint Refresh the stores – pace remodels to balance brand & economics Successful execution will increase sales, cash flow and ROIC with the reduction of domestic store count by approximately 50 doors annually 6 3 Store Development Occupancy Cost Rationalization Leverage capabilities to drive negotiating strategies based on situational leverage High Transfer Opportunity (higher leverage) Store “Red” store’s customer-defined core trade area overlaps heavily with “green” store’s trade core area, suggesting a higher probability of transfer Core trade area Occupancy cost negotiations can take a more “hard-line” approach with landlord of red store since store could be closed for positive transfer if occupancy is too high relative to sales, putting more pressure on landlord to lower occupancy rate Customers (dots) Low Transfer Opportunity (lower leverage) In this scenario, core customer-defined trade areas do not overlap at all, and customers seem to be congregated in clearly separate areas Occupancy cost negotiations, while requiring, present less of an opportunity to get significant reductions, since closing the store will likely not provide the same degree of transfer opportunity 7 Store Development Focus on Families When Payless “focuses on the family”, as indicated by higher average household size, stores generate higher sales and cash flow… Domestic U.S. Store Performance by Household Size (indexed to average store) 1.6 Stores with customer trade areas with families perform nearly 20% better in sales & up to 40% higher in cash flow than average store! 1.4 1.2 Index 1 Sales Index 0.8 Cash Flow Index 0.6 0.4 0.2 0 Very Large Large Average Below Average Household Size 8 4 Store Development Focus on Families …and the most attractive customer segments with higher than average household size are segments we call Hispanic Families and Suburban Mom Hispanic Families – The primary investment focus for new stores capital over the next 3-5 years will be in areas with a high concentration of Hispanic population with high household size, representing an estimated 150-200 incremental new store opportunities Suburban Moms – The other investment focus will be in suburban trade areas with large families and high population growth, representing an estimated 100 incremental new store opportunities over the next 3-5 years Other Opportunities Limited opportunities that provide above average returns will be identified and explored during the market planning process on a case-by-case basis: – – – – – Dense, urban African-American trade areas Selective greenfield Investments Existing targeted malls with favorable occupancy Lifestyle centers with traditional mall anchors Outlets (Payless or combined CBI concept) 9 Store Development Right-size the chain Market planning process and analytics will drive market level optimization of the Payless real estate assets, i.e., recommending closings, openings and remodels over a 3 year horizon Market plans will serve as a catalyst to drive market level performance by integrating all functions around real estate asset productivity Current State Hypothetical Market Example 1 Currently has 4 stores Market Optimization consists of using sales forecasting models to understand how to optimize asset productivity in a market – Ideal network for market is still 4 stores, but current state is not optimal – Store #2 is underperforming as population declines and it is sharing sales with Store#1 - close – Store #3 is in a good area, but lease expires in 2009 and a better center closer to population exists in trade area - relocate – Store #4 is underperforming it’s potential and is old and degraded but in a good center - remodel – Market opt suggests a new store (#5) needed in NW area market to better serve customer (growing suburban area with large families) 2 4 3 Future State 2012 1 5 Work plan to get to future state for next 3 years 2009 2 Work with operations, marketing and merchandising to understand why certain stores underperform and if they can be improved 2010 4 Existing store Close New Store Remodel store Relocate Store 2009 3 10 5 Store Development Refresh the Stores We’re committed to refreshing the Payless chain in a prudent way balancing brand and shopping experience with capital investment New remodel program based on “Hot Zone” format Early reads indicate mid-single digit sales lift Capital investment will be defined by balancing pace and intensity with available capital 11 Store Development Store Count Strategic Imperative Overview of Real Estate Strategy Store Count Long range store count Next 5 years relatively flat – 250 store decline in U.S. – 200 store increase in Latin America – Net decline of about 50 Payless stores 12 6 Store Development Long Range Store Count Base store count will be relatively constant over next 5 years with a 250 store decline in domestic offset by a 200 store increase in Latin America One-third of new store capital budget will be allocated for international growth Latin American stores will nearly double in 5 years as % of total Payless store count 13 7 Gregg Ribatt President & Chief Executive Officer – The Stride Rite Group Stride Rite Group Today’s Objectives Demonstrate the strength of the Stride Rite Group and its brand portfolio Illustrate the Stride Rite Group’s opportunities for growth Show the progress that the Stride Rite Group has made in the past 12 months 2 1 Stride Rite Group Overview Mission: To be the leader in building a diversified portfolio of fashionable, premium lifestyle, and performance footwear brands for men, women, and children across the globe 2007 Sales Overview 15% SR Children’s Wholesale** FY 2007 pro-forma* sales of $765 million, 87% domestic 28% Stride Rite Children’s Retail Highly diversified distribution with no customer exceeding 3% of sales Building upon existing positions of leadership – Stride Rite: premier children’s footwear player in the U.S. – Sperry: the authentic, original boat shoe growing into a nautical lifestyle brand – Saucony: the technical specialist in running – Keds: a global fashion, casual brand Platforming existing positions into streams of high growth – – Categories Geographies 13% Keds 9% Tommy Hilfiger 16% Sperry Top-Sider 19% Saucony 2007 Distribution 7% 4% All Other Direct 7% Sporting Goods 7% Off Price 30% Stride Rite Group Stores & eCommerce 7% Athletic Leveraging capabilities at both Stride Rite Group and CBI across all brands and businesses 10% Footwear 17% Department Stores 11% Family * Collective Brands did not own Stride Rite for all of 2007. ** All children’s footwear sold at wholesale for any brand is captured in Stride Rite Children’s Wholesale. 3 Stride Rite Group Positioned in Many of the Fastest Growing Footwear Segments US Footwear Market Growth (CAGR 05 - 07) = 1.9% By Gender Segment By Age By Age Group Group CAGR (05-07) Segment CAGR (05- 07) Kids 3.6% 0-2 yrs 9.4% Women 2.2% 7-12 yrs 3.5% By Consumer By ConsumerIncome Income(HH) (HH) Segment >$75K // yr yr •>$75K CAGR (05- 07) 3.4% By Price By Price Point Point($/pair) ($/pair) Segment >$30/pair •>$30/pair By Channel By Channel Segment 2.1% By Category By Category CAGR (05- 07) Direct CAGR (05- 07) 10.4% Segment CAGR (05-07) Low Performance 8.2% •LowPerformance Apparel Specialty 6.5% Sporting Goods 5.4% Work 7.5% Footwear Stores 4.3% Casual •Casual 3.9% Segments with significant Stride Rite Group business Source: NPD Consumer Panel 4 2 Stride Rite Children’s Group 5 Stride Rite Children’s Group Overview Mission: Build the world’s premier group of children’s footwear brands Annual sales over $330 million through retail and wholesale with 4% U.S. market share in children’s footwear Portfolio of premium children’s brands More than 350 company-owned stores Multi-channel distribution in over 4,000 doors Over 11 million pairs sold annually. Largest premium retailer of children' s non-athletic shoes $360 $340 $334 2006 2007 $300 $280 $260 #1 premium brand of children’s non-athletic shoes; #1 brand for first walkers $240 Sources: NPD, iParenting Media; 2007 A&U Study $336 $320 Industry recognition for excellence in design, store performance and consumer communication #1 rated brand by mother’s in quality, fit, and trust SRCG Sales (in mil of $) 6 3 Stride Rite Children’s Group Strategic Direction Evolving Historical Single brand focus Stride Rite House of brands – Own: Stride Rite, Keds, Robeez, Saucony, Sperry Top-Sider, Munchkin Wholesale and retail (closer to equal mix) – 2000 – 201 stores (46 leased) – 53% of business was retail in 2000 – License: Jessica Simpson, Tommy Hilfiger Wholesale and retail (mix shift into retail) – 2008 – Over 350 stores (7 leased) – 63% of business is retail in 2008 Retail through licensed dealers Owned retail -- multiple formats – Specialty – 241 doors – Outlets – 106 doors – Leased departments – 7 doors – eCommerce Ages 0-6 – Baby / toddler Ages 0-10 – Baby / toddler; boys / girls Domestic focus – Limited international business Global growth – Proactively develop international by leveraging Categories – Single category focus Categories Robeez, Stride Rite Group, and Payless infrastructure and relationships Multiple categories & lifestyle focus – athletic, dress, play, casual 7 Stride Rite Retail Store Formats Stride Rite Concept Stores Stride Rite Outlets Leased Departments Store Front Store Interior Number of Locations 241 106 Average Square Feet Real Estate Type 1,284 Regional Mall 2,237 Outlet Center 7 1,367 Macy’s 8 4 Stride Rite Retail Collections by Stride Rite New Retail Store Format Prototype to Extend the Franchise New, larger store (1,700 sq ft) designed to appeal to boys and girls ages 7-10, in addition to core customer (ages 0-6) Expands addressable market (U.S.) 61% – From $2.3B annually (ages 0-6) to $3.7B (ages 0-10) Extends life of existing customer base in the store – Ages 7-10 represent 50% of store sales vs. 28% in average Stride Rite store: an 80% increase Offers environment specific to pre-tweens, unlike anything in the market One more test store to open in 2008 9 Stride Rite Children’s Group Continued Newness and Ideas to Drive Demand and Retain Customers Longer in Life Stages Jessica Simpson for tween in casual and dress Broader offering of Sperry Top-Sider, Keds, Saucony for older children Robeez expanding franchise beyond booties into hard sole shoes SuperBall and Slimers shoes for excitement among traditional age groups Andy MacDonald and Anastasia Ashley for Airwalk addresses older kids in hot skate market 10 5 Stride Rite Children’s Group Retail Operational and Efficiency Initiatives Drive Increased Profitability Sharing Best Practices from Payless Retail Operations Operational Excellence Drive Store Productivity • Conversion • Productivity – Align staffing with traffic – UPT’s, AUR • Store Visit Metrics – Compliance – Scorecards Brand Marketing Effectiveness Merchandising Efficiencies Superior In-Store Experience New Customers Increase trips Tenure Productivity AUR Best in Class Service Model • Acquisition – Increase frequency and quantity of Direct Mail – Create age segmented mailers • Retention – Elevate customer shopping patterns – Retain preferred customers • Assortment Planning • Store Design and Layout • Size Optimization • New Technologies and Measures – CSAT • Cluster Management • KPIs • Training 11 Stride Rite Children’s Group Summary of Opportunities (I) Platforms for Growth Expand retail stores Strategic Rationale Profitable expansion opportunities – replaces loss of independents Grow the core wholesale business Build off brand equity and leadership position in wholesale channel Initiatives Continue roll out of Stride Rite stores – Collections, outlets, other concepts Portfolio management approach to running the business Continued innovation, e.g. SuperBall, Slimers, next generation baby technology Increase share in key age groups and expand end uses 0-2 years: Highest growth segment; Robeez well positioned 6-10 years: Underpenetrated today; Leverage existing customer base and increase lifetime value Expand Robeez beyond soft sole Re-launch Stride Rite baby Add to brand portfolio (e.g., Airwalk, Jessica Simpson) Test larger store with added brands and agespecific sections 12 6 Stride Rite Children’s Group Summary of Opportunities (II) Platforms for Growth International expansion Strategic Rationale Initiatives Leverage existing Stride Rite Group and Collective Brands platforms Strategically grow the business across the globe Pursue potential retail opportunities in Canada, Central America, Europe Robeez international expansion Improve operations Enhance profitability and customer service Leverage Payless retail tools, techniques and experience Consolidate Robeez operations with Stride Rite Re-purpose inventory SKU count 13 Sperry Top-Sider 14 7 Sperry Top-Sider Overview Mission: To grow into a global nautical lifestyle brand for men, women and children with footwear, apparel and accessories sold worldwide in multiple distribution channels Overview $124 million in 2007 sales 96% of the sales are domestic Annual sales growth over 20% in each of last two years; brand continues to grow at high rate Department store; marine, outdoor and specialty store; family footwear store distribution Multi-generational appeal and loyal customer base $140 Sperry Top-Sider Sales (in mil of $) $124 $120 $100 $93 $80 $25 $41 $60 $40 $83 $68 $20 $0 2006 Men' s 2007 Women' s 15 Sperry Top-Sider Business Drivers and Growth Platforms Platforms for Growth Maintain performance authenticity and leadership through continued technical innovation and marine channel distribution Expand beyond boat shoes to become a stronger four season, year-round resource Build on initial success of women' s Sperry Top-Sider in image/better department stores, expanding classifications offered Expand internationally to become “the” global nautical lifestyle brand Expand beyond footwear with apparel and accessories 16 8 Sperry Top-Sider Sperry Growth Opportunities Leveraging Existing Strength 2007 Men' s Domestic Casual and Dress Casual Footwear Market ($ millions) 2007 Women' s Domestic Casual and Dress Casual Footwear Market ($ millions) Sperry Top-Sider 2.2% share Top 5 brand $5.2B Size of market: $5.2B 2005 to 2007 CAGR: 1.6% Solid position off which to grow within men’s Establishing premium products and distribution Expanding age reach to younger customers Growing casual and dress casual beyond traditional boat shoes Driving performance category with innovation Sources: NPD consumer panel and Company reports Sperry Top-Sider 1.2% share $13.5B Size of market: $13.5B 2005 to 2007 CAGR: 6.0% Growing in fragmented market that is 2.6X as large as men’s and growing approximately 4X faster Building off existing position and premium distribution Expanding designs beyond traditional boat shoes into casual and dress casual 17 Sperry Top-Sider Innovation and Technical Product 18 9 Sperry Top-Sider Expanding Our Men’s Line Expanding off authentic boat shoe heritage Developing collections for premium distribution Expand multigenerational collections Four-season, year round product 19 Sperry Top-Sider Expanding Our Women’s Line Leveraging initial offering of women’s boat shoes Strong marketplace acceptance across broad consumer groups Expanding classifications, moving toward more dress casual, with less explicit nautical design Four season product, year-round product 20 10 Sperry Top-Sider Sperry: Creating a Global Nautical Lifestyle Brand Expand internationally leveraging existing Stride Rite Group operations – Infrastructure (organization and facilities) in Europe – Opportunities also in Central/South America and Asia Drive children’s through Stride Rite Children’s Group Mid to longer term – Expand beyond footwear with apparel and accessories – Develop retail boutique concept in key markets as brand flagship 21 Saucony We are a community of runners. We run with each other, our dogs, our thoughts, the guy we pass by every day, the road, our friends, our shoes, the weather, and all of the Saucony employees who obsess about making every run better. We never run alone. 22 11 Saucony Overview Mission: Tirelessly devoted to inspiring every runner on every run, every day. At Saucony, we run. Overview: $145 million in 2007 sales $150 34% of sales international Positive momentum in the run-specialty retail channel – market share increased from 10% to 13% (2005 to 2007) – Saucony Sales (in mil of $) $145 $145 #3 share in run specialty channel now Innovative products. Trade awards: $140 1. 2007 Runner' s World International "Best Innovation" Award 2. 2007 Runner' s World "Best Debut", Grid Sinister 3. 2007 "Shoe of the Year", IRRA for the Omni 6 4. 2008 Runner' s World - The Editor' s Choice - "Best Trail Running Shoe", Xodus 5. 2008 Outside Magazine "Gear of the Year" award for the Triumph 5 6. 2008 Runner' s World "Best Buy" award for the Jazz $135 $137 $130 2006 2007 23 Saucony Growth Opportunities Growth Opportunities in the $4B U.S. Running Market: Run Specialty and Technical Running Strong position (#3) among all brands in the run specialty channel, driven by technical product leadership – Higher price points are fastest growing segment in the $4B US market Maintain and build position with – Continued technical innovation in products – Increased service levels - - shadow reps, clinics, spike nights - - with key accounts – Build apparel business with blend of performance and style Extending running leadership into adjacent categories such as trail running 4,500 4,000 Price Band $90 + $40 - $90 Under $40 3,500 Domestic Running Footwear Market (in millions of $) 421 477 2,533 CAGR % 2005-2007 587 18.1 2,499 2,476 (1.1) 1,006 958 882 (6.3) 2005 2006 2007 15% 3,000 2,500 2,000 1,500 1,000 500 0 Source: NPD 2007 24 12 Saucony Growth Opportunities Innovative Technical Running Product to Expand Position in Run Specialty Channel Stability Neutral Motion Control Six core franchise models Fundamentals of Fit, Feel, Ride Consistency across subsequent versions Continual innovation $90+ market growing at 18% (2007) 25 Source: NPD 2007 Saucony Growth Opportunities Growth Opportunities in the $4B U.S. Running Market: Sporting Goods Channel Sporting Goods channel is large and growing Build off strength in run specialty with technical product Expand business with leading full service sporting goods channel by – Visually compelling products and technologies – Increased marketing support in health/fitness and men’s lifestyle magazines – Increased service to key accounts Domestic Running Footwear Market 4,500 4,000 3,500 Dept. Stores Discount/Mass Direct Off-Price Sporting Goods Athletic Specialty Family 3,000 2,500 (in millions of $) 129 167 206 414 993 3.6 110 184 118 181 194 467 238 440 925 906 998 948 915 1,081 1,104 1,124 2005 2006 2007 25% CAGR % 2005-2007 (0.2) total (7.7) 5.0 3.1 (5.8) 2,000 1,500 (4.3) 1,000 500 2.0 0 Source: NPD 2007 26 13 Saucony Growth Opportunities Visually Compelling Athletic Product Stand Out in Sporting Goods and Athletic Channels Visually compelling styling and technologies Younger market Fundamentals of style, comfort and price/value “Win on the wall” 27 Saucony Growth Opportunities Apparel Leverages Style, Performance, and Distribution Platforms Integral component of building Saucony from running shoe leader into a global running lifestyle brand – As much as 30% of sales volume, based on benchmarks Opportunity to increase share of open to buy with existing retailers and share of wallet with brand-loyal customers Fashion and performance can reach consumers beyond core runners 28 14 Saucony Growth Opportunities Re-Establishing Originals to Capture Share of Growing Run Style Market Originals footwear resonates with the independent younger population New technical footwear offering creates a great opportunity develop "run-style models" Low performance (athleisure) footwear market is large ($4B, same size as running market) and growing (9.3% CAGR) – Women account for 58% of the market Incremental revenue that does not create conflicts with the run specialty channel Source: NPD 2007 29 Keds Group 30 15 Keds Group Overview Mission: Keds finds inspiration in the people who share our spirit and energy. We believe there' s no need for little steps when you can bound confidently forward. Our deep roots as an American icon allow us the freedom to do fashion with know how and authenticity. $104 million in 2007 sales Keds Group encompasses the Keds, Pro-Keds and Grasshoppers brands. The brands compete collectively in the low performance athletic, casual, and sandal markets U.S. market nearly $17 billion at retail Increases in international business have been offset by declines in domestic Keds Large opportunities to expand internationally and through PRO-Keds and Grasshoppers brands – International business up 170% since 2004 driven by Keds Women' s in Western Europe, Canada, and Australia. – Grasshoppers repositioned successfully with better styling, comfort, and retail performance. Target customer (Women 45+) is one of fastest growing groups in U.S. due to explosion of baby boomers – PRO-Keds license negotiated back in house in 2008 and early response to 2009 brand and product is positive Strong brand equity can be leveraged – Keds has high brand awareness in U.S., similar to much larger competitors in target segment (Skechers 97%, Converse 93%, Keds 88%, and Vans 79%) $120 Keds Group Sales (in mil of $) $110 $104 $100 $100 $90 $80 2006 2007 Source: NPD Consumer Panel YE 2007 31 Keds Group Keds Group Platforms for Growth Champion Green Fun Fashion Pro-Keds Extend range of product to offer basics to luxury $30-$100 Create leadership position in industry Occupy more of “her” closet Build upon Heritage platforms Create premium channel segmentation Build business in wider (non Champion, Non Hampton) range of product platforms Exclusive collaborations for premium boutique distribution Launch Keds Customization – Keds Studio Strong online / community based marketing Establish credibility as fashion resource Upgraded quality, design, graphics and material application Grasshoppers Enable her active lifestyle with footwear that targets her different wearing occasions Improved comfort and style and expand price band from $25 - $40 to $30 - $70 32 16 Stride Rite Group Transition Roadmap Phase II Phase I Integrate and Maintain the Business Manage thru merger transition Adopt new policies and procedures Leverage new corporate centers Capture initial synergies Manage Hilfiger transition Deliver 2007/2008 results Phase III (2009+) Develop/ Execute Brand Strategies Enhance Platforms Integrate and enhance key CBI corporate platforms – Product development – Sourcing – Logistics – eCommerce Consolidate and enhance internal SRR platforms – Global brands – Europe – Retail (execution and format development) Continue to add talent and build the organization and capabilities Deliver increased effectiveness and efficiency Transition new leadership Refine brand positioning and target markets Identify growth opportunities and accelerate organic growth Drive international expansion across all brands Build capabilities in apparel/accessories Build bottom-up, long-term corporate and brand strategies Identify and sequence required investments Accelerate Expansion Leverage what we have built – Enhanced talent pool – Efficient platforms and Infrastructure – Base of organic growth and resultant cash flows Map the market and identify streams of growth Develop acquisition criteria and corporate development plans Deliver growth via 3 year plans which meet or exceed corporate objectives 33 Stride Rite Group Substantial Integration Progress Since August 2007 Leadership transition • • Corporate leadership Adding depth within divisions Organization/structural changes • • • Global brands established Sourcing, logistics, store development, treasury, and tax consolidated into CBI centers Matrix structure implemented in key support areas Physical consolidation • • • Robeez Vancouver operations consolidation into SRCG European operations consolidation in Amsterdam US DC consolidation Strategic focus • Implemented bottom-up strategic planning process • ROIC/IRR/NPV investment criteria implemented • Increased accountability and compensation for driving results and achieving strategic objectives • Premium Airwalk brands added to SRCG stores to address older children • Disney direct to retail discussion initiated • • • Testing Champion and American Ballet Theater in outlet stores Implementing retail management best practices Leveraging Store Development platforms and activities Partnering for growth 34 17 Stride Rite Group Tommy Hilfiger License Update Transition Tommy Hilfiger adult footwear business from Stride Rite to Tommy Hilfiger on December 31, 2008 at end of term of license agreement. Stride Rite is delivering 2008 product collections Collaborating with Tommy Hilfiger to assure smooth transition; receipt of certain fees and reduction of certain expenses Solid 2008 sales trends In 2009, intend to redeploy assets into other higher-growth Stride Rite Group businesses while rationalizing overhead Extended Tommy Hilfiger children’s business for another year, consistent with our strategy and business model (i.e., licensing brands) 35 Stride Rite International Evolving Into More Strategic and Efficient Organization Re-aligned organization – International focused on market analysis, business development and in-market coordination/support – Brands are managed globally: brand positioning, product development, distribution strategy, marketing Consolidating European infrastructure into one Netherlands-based European headquarters – Enables Stride Rite Europe management team to more effectively drive growth – Leverages infrastructure across all businesses – Creates increased scale Integration of Robeez Canada with Stride Rite in U.S. 36 18 Stride Rite Group Summary Building a high growth organization and culture with strategic approach to running the business Develop, attract and invest in talent Significant growth opportunities across all brands – Product innovations – Channel segmentation – Category expansion – International initiatives – Acquisition …over time Developing more efficient business model – Best practices across both Stride Rite and Collective Brands – Leveraging both Stride Rite and CBI resources – Greater focus on inventory management and expense control 37 19 Darrel Pavelka Executive Vice President – Global Supply Chain Collective Brands Global Supply Chain Mission: Manage Collective Brands (CBI) supply chain model across retailing, wholesaling, licensing and franchising. Utilize integrated systems and processes within the global supply chain that supports product lifecycle from concept to liquidation. Overview of Supply Chain Strategy Strategy Execution Approach Vertically integrated sourcing Factory and material vendor consolidation Flexible and efficient global logistics network Country diversification Customer targeted product flow, life cycle and size management Enhanced merchandise planning systems & processes with key focus on assortments, speed, sizes and pricing Maximize inventory productivity Multiple DC model Customer targeted store clusters Business Impact Timely delivery of on-trend targeted merchandise to our customer Sustained sales growth Delivery of value to our customer Margin growth 1 1 Collective Brands Global Supply Chain Situational Assessment Changing fashion trends Diversified business model Macro-economic challenges Footwear production issues Price increases (product, transportation) Margin expansion challenges 2 Supply Chain Strategy Sourcing Vertically integrated sourcing organization – design through m anufacturing Utilizing internal product design and development capabilities to drive proprietary design and innovation at higher margins Leverage consolidation of factory base and material vendors to maximize efficiencies and control costs – 25% factory base reduction – 20% raw materials vendor reduction Diversify manufacturing base through country and inter-China strategy – Expansion into northern and western China – Expansion within Vietnam and entry into Thailand, India, and Indonesia 80% 70% Payless Sourcing Mix Direct Agents 60% 50% 40% 30% 20% 10% 0% 2005 2006 2007 2008E 2009E 2010E 3 2 Supply Chain Strategy Payless Materials Vendor Consolidation Initiative started in 2007 and is independent from Stride Rite integration Savings achieved through direct negotiations with materials vendors – Responsibility for material procurement had rested with contract manufacturers In 2008 product cost to be reduced by estimated $6 million from this initiative 20 Material Savings (in mil of $) 18 16 14 12 10 8 6 4 2 0 2007 2008E 2009E 2010E 4 Supply Chain Strategy Logistics Flexible and efficient global logistics network that enables speed to market while mitigating transportation costs Global and efficient network from factory to store – Presence across Americas, Europe, and Asia – Leverage combined CBI volume across ocean, inbound and outbound transportation – Multiple DC network to support diversified CBI distribution channels Speed to market – Reduction of in-transit miles and replenishment lead times – Reduction of over 20 supply chain days by 2010 Rapid Re-order initiative – Target high demand in-season product for accelerated delivery 5 3 Supply Chain Strategy Multiple DC Network Increased flexibility, reduced risk and improved efficiency with multiple DC network – Opened Western Distribution Center (Redlands, CA) in July 2007 – Opening new Eastern Distribution Center (Brookville, OH) in December 2008 – Closing Topeka, KS Distribution Center in Spring 2009 – Closing Huntington, IN Distribution Center Fall 2009, and integrate functions into Brookville and Louisville – Integrating Robeez from BC to Huntington and ultimately to Brookville Replenishment lead time reduced by 1-2 days to Payless stores Topeka Huntington Brookville Louisville Redlands 6 Supply Chain Strategy Distribution Center Network Initiative Operating Profit Impact (in mil of $) 15 Key Drivers Reduction in product transportation of 5 million miles, $10 mil annually 10 5 Cost avoidance of increased fuel prices, $2 mil annually 0 -5 Reduced unit volume due to lower unit demand, ($2 mil) annually -10 -15 -20 -25 2006 2007 2008E 2009E 2010E Six month EDC delay and slower WDC ramp up, ($5 mil) one-time 7 4 Speed to Market Payless Reduce overall supply chain days from order placement to in store by over 20 days by 2010 120 Total Sourcing and Logistics Transit Time (in days) 110 100 90 Benefits include: – Rapid adjustment to trends – Decision closer to customer demand – Higher inventory productivity – Driving sales performance & margins Rapid Re-order initiative: Target select product for accelerated delivery. Place additional orders on in-season product that allows us to maximize sales & margin on high demand, proven items. 80 2010E 2009E 2008E 2007 2006 2005 70 – Goal: 75 days order to store – Estimate 2.5 million pairs in 2008 8 Supply Chain Strategy Merchandise Planning Custom er targeted product flow, life cycle, and size managem ent by having the right product to the right store, at the right time in order to drive top line sales and margin growth. Flow inventory consistent with consumer buying patterns Match store assortments to customer demand and lifestyles through targeted store clusters Drive inventory productivity through effective size management while ensuring assortment breadth and depth Use price optimization tools and systems to maximize margin throughout product’s lifecycle 9 5 Inventory Management Flow and Quality Flow product consistent with customer shopping patterns, and with more appropriate proportions by store volume and geographical zone, particularly in seasonal classifications. Aged levels at historic lows, sustained through improved life cycle management. Aged inventory levels have been reduced by over 30% since 2005 10 Inventory Management Targeted Payless Store Assortments Developed new store clusters that deliver proportionately correct assortments based on the customers profile and lifestyle of each store in order to improve sales, m argin, and m arket share. Before Defined by women’s selling history from 2002 Ethnic or geographic based 7 common clusters across Women’s, Men’s and Kids’ After Use combination of selling history, customer data (CRM) indexed against Claritas TM demographic profiles Unique clusters by category – 10 Women’s – 7 Men’s – 7 Kids’ 11 6 Fashion and the City Her Closet Women’s Cluster 26 645 Stores 15% of Chain Store Count Cluster Storyboard LIFESTAGE Visual representation to better understand our customer Single Working Woman Young Urban Families AFFLUENCE Mid-Upscale Singles Lower-Mid/Downscale Families Integrates Prizm TM profiles to explain “ how she lives” and “ why she buys” ETHNICITY Very Diverse High AFA/High Hispanic Low Caucasian GEOGRAPHY Urban/Dense Suburban New York City, Toronto, Montreal Large Urban Core Metros Key styles in “ her closet” FASHION Above Average Fashion Very Low Junior PRODUCTS Above Average Athletic Above Average Tailored Low Rugged KEY BRANDS Champion Predictions How She Lives Comes from two very different places – young single working woman in the city or from apartment-dwelling urban core families Shops at higher-end Department Stores such as Macy’s, Bloomingdales, and Lord & Taylor, as well as other Urban footwear retailers such as Foot Locker Watches HBO, Bravo, BET, Showtime, shows like Americas Next Top Model and The Sopranos; reads Vogue, NY Times, Ebony, Vanity Fair Why She Buys Very influenced by fashion magazines and believes designer labels improve a person’s image Higher proportion of fashion and fashion athletic product Payless offers her designer fashion looks at prices that enable her to buy more pairs Shops High-Volume Payless CBD stores for convenience to her workplace or her high-density apartment housing WOMEN'S CLUSTER SUMMARY - CLUSTER 26 (645 STORES, 15 % OF CHAIN) Cluster Dashboard % SALES BY PRODUCT GROUP % TOTAL PRODUCT GROUP % TOTAL Highlights assortment differences that makes cluster unique Tool for Merchandising teams to determine appropriate assortment mix by customer classification and product type FASHION JUNIOR CLST 26 CHAIN CLST 26 15% 20% 27% 33% 21% 14% 12% 14% 40% 39% CANVAS RUGGED 8% 11% 7% 8% 1% 1% 1% 1% 72% 74% 68% 74% 17% 16% 21% 9% 10% 10% 10% 16% TAILORED 16% 18% 12% 11% 9% 7% 48% 54% 31% 29% DRESS 16% 15% 22% 21% 14% 12% 13% 13% 51% CASUAL 28% 28% 7% 9% 46% 41% 12% 14% 35% BEACH 6% 100% CLST 26 CHAIN CLST 26 UPDATED CHAIN ATHLETIC % TOTAL CHAIN TRADITIONAL PRODUCT GROUP CHAIN CLST 26 54% 37% 4% 6% 6% 60% 59% 0% 0% 34% 36% 100% 12% 15% 37% 30% 18% 20% 33% 35% % TOTAL TOP 10 BRANDS CHAIN CLST 26 PREDICTIONS 25% 28% AMERICAN EAGLE 22% 20% MONTEGO BAY CLUB 13% 14% AIRWALK 12% 10% 9% 12% 4% 4% LOWER EAST SIDE CITY SNEAKS DYEABLE 2% 2% Fashion and the City Highest Proportion of Urban Highest Proportion of Fashion/Lowest Junior High Volume, 19% of Stores above 1.0M 9% 9% CHAMPION CROSS TREKKERS FIONI DESCRIPTION 2% 2% 0% 0% 99% 100% 12 Inventory Productivity Size management Current Future Very large size Very small size % Aged Very large size Very small size Sales % Aged Sales Effective Size Curve Management Reallocate inventory to most productive sizes Maintain a balanced proportion of product types across all sizes Execution across multiple store-size groups Will continue to service the customer across all sizes utilizing our in-store lot locator system along with our e-commerce platform 13 7 Inventory Management Price Optimization Utilization of pricing systems and processes to more efficiently price styles, contributing to sales and margin growth Allows us to optimize price at the region or store level earlier and/or more frequently throughout the product life cycle Supports our ability to keep aged inventory at very low levels 14 Collective Brands Global Supply Chain In summary, we have a supply chain at CBI that is… Truly global Focused on the customer first Well positioned to efficiently meet the operational needs of CBI today with the flexibility to meet our future needs Interconnected with all key business units and functions within CBI Exercising industry leading processes and systems to deliver incremental sales and margin improvements 15 8 Doug Treff Executive Vice President & Chief Administrative Officer Hybrid Operating Model Drives Stronger Financial Results Greater diversity and number of growth drivers – Leading brands in retail, wholesale, licensing, franchising and eCommerce – Reaching multiple unique consumer markets with distinct brands – Different operating segments contribute to financial leadership at different times • • Exposure to higher-end consumer (e.g. Sperry Top-Sider, Saucony) has helped mitigate low-end consumer pullback International growth has helped to mitigate domestic softness Greater operational efficiency by leveraging scale and expertise across all businesses and brands Greater tax efficiency as Stride Rite benefits from CBI structure Greater working capital efficiency by leveraging the international sourcing and manufacturing capabilities Greater capital investment efficiency with business models that require lower capital investment, allowing for more rapid expansion and growth in ROIC 2 1 Hybrid Operating Model Financial Impact 2Q08 Sales Sales vs LY Payless Domestic $587 mil (-1%) Payless International $117 mil + 9% $17 mil + $4 mil $49 mil + 2% (-$3 mil) (-$3 mil) $159 mil + 8% $13 mil + $1 mil $1,176 mil (-4%) $67 mil (-$12 mil) Payless International $221 mil + 11% $29 mil + $10 mil Stride Rite Retail $106 mil 0% $2 mil (-$5 mil) Stride Rite Wholesale $341 mil + 8% $36 mil (-$1 mil) Stride Rite Retail Stride Rite Wholesale Op Inc $32 mil Op Inc vs LY + $6 mil 2Q08 YTD Payless Domestic NOTES: All Stride Rite figures versus last year are pro-forma as Collective Brands did not own Stride Rite then. Figures exclude unusual items related to litigation and 1Q08 purchase accounting inventory step-up. 3 Capital Allocation Goal Drive Higher ROIC Capital allocation strategy – Invest in projects with highest returns and growth opportunities – Direct cash flows from lower return businesses to higher growth, higher return opportunities Capital investments must be aligned with Collective Brands mission and strategies Value creating investments must exceed weighted average cost of capital (WACC) of approximately 9% Establish annual capital spending priorities by weighing economic growth opportunities against alternative cash flow needs 4 2 Capital Investment Focused on Growth & Efficiency International expenditures up as % of total – Opening Colombia Payless stores – Growing Payless in other Latin America markets Supply chain CBI Capital Spending (mil $) 180 $167 160 140 $130 120 100 – California and Ohio distribution centers – Integrating Stride Rite distribution Domestic Payless stores 80 60 40 20 0 – Optimizing store locations – Refreshing stores 2007 Payless Domestic Stores Stride Rite Other 2008E Payless International Stores Supply Chain 5 International Investments More Productive with Strong Financial Returns Payless International stores in 2007 were highly productive: Sales per square foot 40% greater than domestic Higher gross margins Competitively superior service model Lower SG&A structure than domestic JV model in Latin America Franchise model in Middle East beginning 2009 Stride Rite International Wholesale Consolidating European operations such as distribution and systems No stores to build Building sales force 6 3 Capital Expenditures Going Forward Allocate increasing amounts of capital toward higher growth, higher return investments – International new store development will represent more than one-third of new store investment in the coming years Capital expenditures as percentage of EBITDA – CBI 3-year historical average of 50% driven by supply chain investments Maintenance capital approximately $70 million Over time, will be slightly less than the $130 million in 2008 – Subject to economic environment and resulting business conditions 7 Cash Flow Used for Key Priorities $313 million in Adjusted EBITDA over the last four quarters Uses of excess cash have evolved over the past 12 months due to: – Acquisitions of Stride Rite and Collective Licensing and related change to the capital structure – Retail and consumer environment – Contraction in the credit markets – Litigation matters Priorities for uses of cash: – Maintain liquidity – Reduce debt levels – Stock buyback – Acquisition – opportunistic over time and on-strategy 120 Collective Brands Adjusted EBITDA 100 80 60 40 20 0 1st Qtr 2nd Qtr 3rd Qtr 2007 4th Qtr 2008 Note: Adjusted EBITDA excludes impact from litigation items and inventory step-up. Reconciliation available at collectivebrands.com. 8 4 Effectively Managing the Balance Sheet Key Changes to Working Capital Inventory anticipated to increase – Flowing product with “wear now” view – Bringing inventory focus to Stride Rite – Higher costs likely to over next three quarters Accounts receivable likely to grow with wholesale sales growth Accounts payable likely to be neutral – More directly sourced product which has shorter terms – Higher unit costs Prepaid expenses likely to be favorable due to more efficient tax structure The result: anticipate slight growth in working capital requirements 9 Capital Structure Leveraged balance sheet in 3Q07 with 7 year $725 million term loan to finance Stride Rite acquisition Drew on revolving credit facility in 2Q08 as precaution for possible litigation purposes to bond appeal Net debt : EBITDA at 2.0 times Look to lower debt levels while maintaining liquidity 5.0x Net Debt : EBITDA 4.5x 4.0x 3.5x Maximum level as defined in covenants 3.0x 2.5x 2.0x 1.5x Collective Brands results 1.0x 0.5x 0.0x 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 Net debt : EBITDA metrics are calculated as defined in credit agreement found in the term loan and revolving credit facility. 10 5 Reiteration of Financial Guidance Operating profit growth over time in the mid-teens – Predicated upon low-single-digit percentage growth in comp store sales over time – 2008 comp store sales growth may underperform comp store sales long term goal 2008 estimates – Stride Rite operating profit contribution likely to exceed financing costs associated with its acquisition, excluding purchase accounting costs – Capital expenditures: $130 million – Depreciation and amortization: $145 million – Effective annual income tax rate of 21% excluding litigation items and discrete events Cost synergies from acquisition – 2008: $6 million YTD; 2009: $15 mil. over base year of 2007; 2010: $25 mil. over base year of 2007 – Sources of cost synergies include logistics, raw materials, administrative, and factory expenses – Most synergies based on reductions from 2007 actuals or absence of cost to Stride Rite (e.g. public company). Factory savings realized from actual reductions compared to 2007, or 2008 Stride Rite planned costs – depending on the product run. – $11 million income tax synergies 11 Financial Modeling Issues for 2nd Half 2008 3rd Quarter comparison will include 13 weeks of Stride Rite results compared to 11 weeks last year Anniversary of inventory step-up purchase accounting – $25 million in third quarter 2007 – $24 million in fourth quarter 2007 3rd Quarter considerations versus 2nd Quarter 2008 – Full quarter of higher product costs versus partial quarter in 2nd Quarter – No government stimulus – Hurricane impact * = Excluding litigation items and inventory step-up 12 6 Matt Rubel Chairman, Chief Executive Officer & President Collective Brands Vision To create the preeminent, consumer-centric, global footwear, accessories and lifestyle brand company Reaching customers through multiple price points with distinctive brands Through retail, wholesale, franchising, licensing and e-commerce selling channels 2 1 Collective Brands Sales Composition Based on trailing four quarter sales Retail 83% Wholesale 17% Stride Rite Retail 7% Payless Domestic 77% Stride Rite International 19% Payless International 16% $3.5 billion – Total Stride Rite Domestic 81% $0.6 billion – Wholesale $2.9 billion – Retail $557 million of international sales $313 million of adjusted EBITDA Note: Adjusted EBITDA excludes impact from litigation items and inventory step-up. Reconciliation available at collectivebrands.com. 3 International Growth Strong Opportunities Are Being Realized Collective Brands Sales Distribution 30% 25% 27% 25% CAGR: 9% Payless, 13% Stride Rite 20% 20% 20% 15% 14% 15% 10% 10% 5% 5% 0% International Sales as % of Business Unit Total Sales 0% 0% Premium International 2005 2011 2006 2007 Payless 2008E Stride Rite Plans to grow international sales at four times the rate of total sales growth 4 2 Payless ShoeSource Vision Democratize fashion and design in footwear and accessories Mission Become the first choice for style and value in footwear and accessories for our target customers Strategy Positions Payless to Compete in “White Space” of Marketplace 5 Payless Business Strategy On-trend targeted product Effective brand marketing Great shopping experience Efficient operations Growing through domestic repositioning International expansion – Company-owned – Joint venture on-trend targeted product effective brand marketing emotional connection with customers efficient operations great shopping experience – Franchising 6 3 Strategic Pillars Consumer Connections – Kids Approximately $1 billion in sales proforma* to kids $1 Billion Kids Sales in 2007* Each price tier captured – Best…Stride Rite Children’s Group, wholesale and specialty stores – Better…Stride Rite outlets Stride Rite 33% Payless 67% – Good …Payless Approximately 20% market share of $5.5 billion U.S. kids market at retail * Collective Brands did not own Stride Rite for all of 2007. Stride Rite sales represent sum of retail and wholesale. 7 Source: NPD Consumer Panel Stride Rite Group Overview Mission: To be the leader in building a diversified portfolio of fashionable, premium lifestyle, and performance footwear brands for men, women and children across the globe Overview FY 2007 pro-forma* sales of $765 million, 87% domestic Highly diversified distribution with no customer exceeding 3% of sales Building upon existing positions of leadership – Stride Rite: premier children’s footwear player in the U.S. – Sperry: the authentic, original boat shoe growing into a nautical lifestyle brand – Saucony: the technical specialist in running – Keds: a global fashion, casual brand Platforming existing positions into streams of high growth – Categories – Geographies Leveraging capabilities at both Stride Rite Group and CBI across all brands and businesses * Collective Brands did not own Stride Rite for all of 2007. ** All children’s footwear sold at wholesale for any brand is captured in Stride Rite Children’s Wholesale. 2007 Sales 28% Stride Rite Children’s Retail 15% SR Children’s Wholesale** 9% Tommy Hilfiger 19% Saucony 13% Keds 16% Sperry Top-Sider 2007 Distribution 7% 4% All Other Direct 7% Sporting Goods 7% Off Price 30% Stride Rite Group Stores & eCommerce 7% Athletic 10% Footwear 11% Family 17% Department Stores 8 4 Stride Rite Group Key Growth Drivers Stride Rite Children’s Group – Expand retail stores and increase share in key age groups – Grow core wholesale business with continued innovation – Improve operations, to enhance profitability and customer service, by leveraging Payless Sperry Top-Sider – Expand beyond boat shoes to become stronger four season, year-round resource Build on initial success of women' s Sperry Top-Sider in image/better department stores, expanding classifications offered Expand beyond footwear with apparel and accessories – – 9 Stride Rite Group Key Growth Drivers Saucony – Build position with continued technical innovation in products – Extending running leadership into adjacent categories such as trail running – Expand business with leading full service sporting goods channel through visually compelling products and technologies, increased marketing support, and increased service to key accounts – Build apparel business with blend of performance and style – Re-establishing Originals to capture share of growing run style market Keds – Extend range of Champion product to offer basics to luxury – Launch Keds customization – Keds Studio – Build business in wider range of product platforms, and establish credibility as fashion resource – Build upon Pro-Keds heritage platforms with upgraded quality, design, graphics and material application 10 5 Collective Licensing International Brand Management and Global Licensing of Youth Lifestyle and High-Quality Fashion Athletic Brands Vision: To create the pre-eminent youth lifestyle and athletic fashion branded licensing company in the world. Mission: Collective will lead the youth lifestyle and athletic fashion industry through our innovative combination of brand development and licensee support. We will create and deliver compelling youth market insight, original product design direction and creative brand communication tools. These assets will be used by both Collective and our partners to drive growth across markets and, ultimately, to deliver an inspiring brand promise to our target consumer. Key brands: Airwalk, Lamar, Sims, and Vision Street Wear Key licensing partners: InterSport North America, Groupe Royer, Itochu, and Sports Authority 11 Collective Brands Our Core Capabilities People Strong associate alignment with strategy and guiding principles Strategy linked to execution via Balanced Scorecard and linked to individual objectives via cascade process Open communication with all associates worldwide through multiple channels: newsletters, town halls, e-mails, leadership team meetings Star model used to ensure consistency and create high performance organization Robust individual development process and resources available for associates 12 6 VISION: To create the preeminent, consumer-centric, global footwear, accessories and lifestyle brand company 7