ONITSUKA TIGER

C A S E ST U DY
ONITSUKA TIGER
L AS H C R EAT I VE
OU R C R E AT IVE APPROACH
A DIGITAL SOLUTION
FOR THE LAUNCH
OF THEIR NEW 2014
COLLECTION.
Onitsuka Tiger sent out a pitch brief for a digital
solution to launch their new 2014 collection, with the
key campaign being the launch of the brand’s 65th
Anniversary Limited Edition collection. They also
wanted to take this opportunity to build up a database
of loyal fans and drive brand affinity and engagement.
We responded with a fully integrated campaign
solution that not only addressed the launch on these
campaigns on digital platforms, but across in-store
and retail point-of-sale.
Image: In-store motion graphic display for Ult Racer
lanch at Queen Victoria Building Sydney
O N I T S U K A T I GER
O N I T S U K A T I GER
OU R C R E AT IVE APPROACH
INSPIRED
BY AN ALL TIME
FAVOURITE
‘WHERE’S WALLY?’
We came up with an idea that was inspired by an all-time
favourite ‘Where’s Wally?’ which resulted in the ‘Find your
Tiger’ campaign. ‘Find your Tiger’ was brought to life by an
interactive Facebook game where users had to find hidden
pairs of OTs within a given time period. Once they’ve found
all of their ‘Tigers’, they could then enter a competition to
stand to win 1 of 10 pairs of shoes from that collection. This
all leads up to the launch of the 65th Anniversary campaign
in May, where users stood to win a trip to Japan if they’ve
successfully completed the game, and have also bought a
pair of shoes from the new 2014 collection.
O N I T S U K A T I GER
FAC E B O O K C AM PA IG N
The Facebook campaign where the users play to find their Tiger within
each game we have created for each new product launch.
I N STO R E P O STERS & B RA N D W E BSIT E
O N I T S U K A T I GER
O N I T S U K A T I GER
65 t h A N N I V E RS ARY CAM PA IG N
The Limited
65th Anniversary Collection
自分のタイガーを見つけよう
In celebration of Onitsuka Tiger’s 65th
Anniversary, comes a limited edition three
pair silhouette collection of the Mexico 66,
Ultimate 81 and Serrano. The collection
showcases the on-going dedication to
detail, craftsmanship and our authentic
Japanese heritage.
ME XI C O
6 6
U LTIMATE
81
S ER R A N O
The Limited 65th Anniversary Collection
I N STO R E P O IN T OF S A LE
O N I T S U K A T I GER
ON I T S U K A TIGER
C L I EN T AFT ER T H O U GH T
“ THE LASH CREATIVE TEAM
HAVE BEEN GREAT TO WORK
WITH. MORE OFTEN THAN NOT
THEY ARE PREPARED TO GO
OVER AND ABOVE TO MEET
OUR REQUIREMENTS.”
Actual Results
27,254
Page ‘Like’ increase.
123,530
Total unique page views.
Visit the facebook app
19,046
View the motiongraphic
Total game plays.
Since the launch of the first product campaign
for the Ult Racer Men’s range, we have achieved
a total of 27,254 page ‘like’ increase, a total of
123,530 unique page views, and total of 19,046
repeat plays. The campaign finishes at the end
of May with the 65th Anniversary product launch.
Camille Chang
Trade Marketing Co-ordinator
ASICS Oceania Pty Ltd
A B O UT US
WE ARE
LASH CREATIVE
We are no bull1, straight to the point2, hassle-free3,
extremely strategic and innovative4 backed up with
amazing execution5.
1. Brendan Fearn, Communications Manager,
BresicWhitney. 2. Marieke Koets Manager,
Marketing & Communications, PCFA. 3. Grace
McBride, Event Manager, Tropfest. 4. Chris
Barwick, Digital Team Manager, ING Direct.
5. Josh Price, Managing Director, Symmetra.
L AS H C R EAT I VE
OU R C L I E NTS
L AS H C R EAT I VE
WH AT WE D O
L AS H C R EAT I VE
Our strategic approach
Generating creative ideas
User journey / Persona / UX
Content strategy
Data science
Digital channel / Platform
planning
WH AT WE D O
L AS H C R EAT I VE
Our creative approach
01. Websites
02. Mobile
03. Social Media
04. Online Content
05. E-Commerce
With lashings of clever HTML,
your microsites and websites
never looked better.
Connect, engage and inspire
24/7, on the go and when it
suits your audience.
Don’t miss out on the social
conversation – we’ll build
your fan base on Facebook,
Twitter and whatever else
tickles your fancy.
So many new ways to tell
your story – online video,
motion graphics, infographics
– we know how!
Every click deserves a sale.
We’ll help you make it easy
for your customers to buy.
O UR PH ILOSOPHY
EVERY BRAND TELLS A STORY.
AND EVERY STORY IS A JOURNEY
THAT STARTS WITH AN IDEA
AND TAKES IT TO A NEW LEVEL
ACROSS MANY DIFFERENT
DIGITAL PLATFORMS.
At lash creative, we’ll whip your digital
strategy into shape. Need a mobile site
or app? Websites with full social media
integration? Online marketing capabilities
or e-commerce? We can take care of it all.
Our philosphy is simple. Great designs
tell an original story, and are so simple
to navigate they engage, persuade and
inform without effort. If you look very
closely, you’ll see precise details and
useability underly everything we do.
C ONTACT US
CALL US TO DISCUSS YOUR
BUSINESS NEEDS AND HOW
WE CAN HELP DELIVER DIGITAL
SOLUTIONS THAT WORK.
Address
General enquiries
Business enquiries
Suite 127 / 267 – 277 Castlereagh St,
Sydney, NSW 2000, Australia
Pokeus@lashcreative.com.au
T: 02 9266 0002
Maarten@lashcreative.com.au
T: 02 9266 0000