RETAIL GAP ANALYSIS - Brenham Economic Development

Transcription

Moving Beyond Data
RETAIL GAP ANALYSIS
Retail Trade Area
Brenham, Texas
Prepared for
Brenham / Washington County Chamber of Commerce
10.19.12
Contact Information
Clint Kolby, Project Manager
Brenham Economic Development Foundation
314 S. Austin Street
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Email: clint@brenhamtexas.com
Web: www.BrenhamEDF.com
The Retail Coach, LLC | P.O. Box 7272 | Tupelo, MS 38802-7272
tel 662.844.2155 | fax 662.844.2738 | info@theretailcoach.net
About The Retail Coach
The Retail Coach, LLC, is a national retail analytics and locational intelligence firm that
specializes in all aspects of retail market analyses and recruitment, from “macro to micro” trade
area assessment to actively recruiting retailers on behalf of our clients.
Through its unique Retail360 process, The Retail Coach offers a dynamic system of products
and services that better enable communities to maximize their retail development potential.
Retail360 Process
Providing more than simple data reports of psychographic and demographic trends, The
Retail Coach goes well beyond other retail consulting and market research firms’ offerings by
combining current national and statewide demographics and trend data with real-world, “onthe-ground” data gathered through extensive visits within our clients’ communities.
Every community is different, and there is no “one size fits all” retail recruitment solution.
Compiling the gathered data into client-tailored information packets that are uniquely
designed for, and targeted to, specific retailers and restaurants who meet the community’s
needs helps assure our clients that they are receiving the latest and best information for their
retail recruitment efforts — all with personal service and coaching guidance that continues
beyond the initial project scope and timeline.
Our Retail360 process assures that communities get timely, accurate and relevant information.
Translating that data into the information that retailers need and seek assures our clients even
better possibilities for tremendous retail growth and success.
The Retail Coach — It’s not about data. It’s about your success.
The Retail Coach, LLC | P. O. Box 7272 | Tupelo, Mississippi 38802
Tel 662.844.2155 | Fax 662.844.2738 | Email info@theretailcoach.net | Web www.theretailcoach.net
Contents
Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Study Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Retail Gap Analysis Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Retail Trade Area Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Utilizing the Retail Gap Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Retail Categories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Retail Gap Analysis Summary Table . . . . . . . . . . . . . . . . . . . . . . . . . 13
Summary Table (continued) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Leakage Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Surplus Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Retail Trade Area Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Community Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Appendix A: SIC Code Detail Listing . . . . . . . . . . . . . . . . . . . . . . . . . 36
Appendix B: Retail Site Data Form . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Appendix C: Retail Outlook Guide . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Appendix D: Retail Gap Sector Summaries . . . . . . . . . . . . . . . . . . . . . . 70
4
Overview
The Retail Coach™ utilizes a proprietary model that estimates retail spending potential for a
retail trade area based upon population, income, and consumer spending patterns. Using the
algorithms within this model, we are then able to determine the extent to which a community
is or is not capturing its sales potential based upon retail sales data published by Claritas, a
private demographic and data vendor.
In order to determine the anticipated pattern of retail spending for a trade area, our model
uses a benchmarked control area. For the purposes of this study, the control area has been
defined as the State. The purpose of the control area is to account for characteristics unique to
individual markets that might artificially inflate or deflate the calculated spending pattern of
area residents.
Understanding the pattern of retail spending within a community as it relates to the spending
patterns of the State is critical. The Retail Coach’s model analyzes these patterns for all retail
sales in an area, including taxable and nontaxable sales, to further determine which retail
sectors are exhibiting “leakage” and which sectors are exhibiting “surplus.”
Or, put more simply, retail sectors in which spending is not fully captured are called “leakage”
categories, while retail categories in which more sales are captured than are generated by
residents are called “attraction” or “surplus” categories.
A retail sales surplus indicates that a community pulls consumers and retail dollars in from
outside the trade area, thereby serving as a regional market. Conversely, when local demand
for a specific product is not being met within a trade area, consumers are going elsewhere
to shop creating retail leakage. Retail strategies can be developed for specific retail sectors
by analyzing the estimation of retail surpluses and leakages, giving retailers a snapshot of
the relative strengths and weaknesses of a community’s retail market. Generally, attraction or
surplus categories signal particular strengths of a retail market, while leakage categories signal
particular weaknesses.
It should be kept in mind that a retail trade area analysis is based on averages. Many times
there are mitigating factors that can cause a trade area’s retail potential to deviate substantially
from ordinary market conditions. Proximity to larger regional shopping areas, natural barriers
(such as lakes and mountains), and road systems are just a few of the factors that could greatly
impact a market’s retail potential.
A Retail Gap Analysis is not designed as a detailed plan of action nor is it an exact science.
Rather, it provides the necessary input for the most important aspect of a retail development
strategy - the recruitment of retailers for those retail sectors that are currently not meeting
the needs of a community. Please see the section entitled “How to Best Utilize the Retail Gap
Analysis” for additional suggestions on using the Retail Gap Analysis to help create and carry
out your comprehensive development strategy.
5
Study Analysis
All primary retail categories are studied using the most current data available. Potential sales
are compiled and compared to estimated actual retail sales to determine if there is a surplus or
leakage of retail trade.
Retail sales estimates are computed at the establishment level by using actual sales volume
data available for publicly held companies. Therefore, only a minority of businesses on the
infoUSA™ base file has sales volume data when the file is delivered to Claritas. Claritas models
sales volume based on actual data from a national sample of approximately six million
businesses. The model is calculated at the four digit Standard Industrial Classification (SIC)
code level with the results applied to those records for which no actual sales volume exists.
This enhancement results in virtually all records having an estimated sales volume, except for
government records. For a more detailed look at the SIC code level breakdown, please see
Appendix A: SIC Code Detail Listing.
The following excerpt is the “Sales Volume Data” section of the Claritas Business-Facts
Methodology (February 2002) and should provide an overview of how Claritas’ numbers are
derived:
Sales Volume Data
InfoUSA™ provides actual sales information only for publicly held companies. Sales figures,
therefore, for all other companies must be estimated. The infoUSA™ model uses aggregated
sales divided by the aggregated number of employees by SIC to arrive at sales per employee.
This aggregated method does not factor in the distribution of employees by SIC, and may
allow large corporations to have a disproportionate effect on the sales-per-employee estimate.
In comparison, Claritas models sales volume based on actual data from a national sample
of approximately six million businesses. The model is calculated at the four-digit Standard
Industrial Classification (SIC) code level with the results applied to those records for which no
actual sales volume figures exist. This enhancement results in virtually all records having an
estimated sales volume, except for government records. However, since one number is being
applied to remaining businesses in a four-digit SIC industry, analyzing a business as a member
of a sales range is more appropriate than looking at the specific sales volume for that business.
As with the employment information, Claritas’ clients will benefit from the combined actual/
modeled sales data with better coverage and more information for modeling and other
analytical applications.
6
Retail Gap Analysis Notes
In some markets, two particular situations may appear to be discrepancies when they occur in
a Retail Gap Analysis.
First, the amount exhibited for a particular SIC sector’s estimated actual sales may be lower
(sometimes significantly so) than expected. In these circumstances, the retailers have often
reported sales figures under a different SIC code.
For example, some Women’s Clothing Stores (SIC 562) may in fact report sales figures under Family
Clothing Stores (SIC 565), etc.
The second situation arises when the amount exhibited for a particular SIC sector’s estimated
actual sales is reported as $0, even though there are known retailers in a market operating
under that SIC code. When there are only two or three retailers in that market reporting under
that SIC code, the numbers are often reported as $0 to protect each retailer’s proprietary
financial information.
For example, if there were two retailers in a market operating under a specific SIC code, and total
estimated actual sales were listed, either retailer could extrapolate its competitor’s estimated actual
retail sales figures by deducting its own figures from the total listed for that SIC code.
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Retail Trade Area Map
Brenham, Texas
Utilizing the Retail Gap Analysis
1. Identify retail sectors with leakage amounts.
If your community’s Retail Gap Analysis shows Shoe Store leakage of $1,250,000, this means
that consumers in your community are routinely traveling outside of your community to
purchase shoes.
This may signify the need to recruit a regional or national brand shoe retailer to secure a site in
your community and stop the Shoe Store sales leakage.
It also identifies the opportunity for an existing retailer in your community to expand its
merchandise mix to include shoes or to expand its shoe offerings.
2. Based on this list of leakage sectors, research and identify target retailers (and restaurants),
and then determine if their site selection criteria and your community’s demographic
profile is a match.
If the Retail Gap Analysis identifies a Shoe Store leakage, this is an opportunity to target specific
shoe store retailers for recruiting to your community.
Determine the site selection criteria of each targeted shoe store retailer and compare it to your
community’s retail trade area demographic profile to determine if it is a match. If there is a
match, the targeted retailer becomes a prospect.
Based on this research, you may identify various prospects such as Shoe Show, Rack Room
Shoes and Payless ShoeSource for your community.
Targeting the right retailers and restaurants for your community increases your ability to recruit
those which are a “best fit” and helps eliminate wasted time in trying to recruit those whose
requirements are unattainable by your community. It takes great time and effort, but in the long
run, performing this step correctly increases your community’s odds of retail success.
3. Research and identify the real estate site selectors for each targeted retailer and keep track
of their contact information in a database or a spreadsheet.
Using the list of prospects identified above, contact each prospect’s corporate office, ask to speak
with the real estate department and obtain the name and contact information for the site
selector who is responsible for new store development in your specific geographic region.
Often, corporate site selectors will work through real estate brokers who perform cursory reviews
of your community’s markets and specific sites within your community, before information is
forwarded to the corporate site selector.
There are numerous calls and contacts to be made, and there are many steps in this process
of bringing together the prospects and your community, if even for preliminary consideration.
Again, this step requires great time and effort, but it is a vital step in recruiting the right retailers
to your community.
4. Identify potential locations in your community for each targeted retailer, based on their
specific site selection criteria.
Before you personally contact the targeted retailers, you need to identify potential locations in
your community based on their specific requirements.
It would be beneficial to maintain a database of all available properties in your community,
and update this data on a regular basis as property specifics and availability may change often
in some areas, especially as it relates to your ongoing contact with retailers.
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Each retailer has a preference as to which property type best fits their needs. It could be
freestanding buildings, inline spaces in a shopping center or pad sites in front of regional
shopping centers (We have included the Retail Site Data Form in Appendix B as an example of
the type of information to gather and keep on file regarding each property).
What retailers look for:
a. Market Conditions – retailers look for stable-to-improving communities. If you have a
new business or a planned business, put up a sign that says, “Project Coming Soon.”
b. Community Development – a clean, attractive community does make a difference to
retailers. Safety and security are essential.
c. Downtowns – most retailers still recognize downtowns as the “pulse” of a community,
especially smaller communities. A healthy, vibrant downtown usually equates to a
healthy, vibrant community.
d. Visibility – retailers have got to be seen. As a result, they look for sites that consumers
can view from as far away as possible. A good example is that it takes time for a driver
to make decisions, so the sooner the driver can spot the retailer, the more time the
driver has to make preparations to exit the highway, main road, etc. This is the reason
why corner locations are preferred by most retailers.
e. Accessibility – retailers look for easy, ample and clearly-marked entrance-exits from
both directions of traffic. Retailers often use the terms Ingress (entrance) and Egress
(exit).
f.
Traffic Counts – retailers look closely at the number of vehicles passing in front of
a location during a 24-hour period. The higher the traffic count – the more sales
potential the retailer will have from that location.
g. Parking – adequate parking is a priority for all retailers since most locations’ consumers
will arrive by car. A bad parking experience will cloud consumers’ views of a retailer’s
location and store.
h. Demographic profile – retailers look for locations in communities with high
population density and high disposal income. Market your community in its strongest
light - as a retail trade area population and not a community population. Population
density and disposable incomes directly correlate to retailers sales volumes.
i.
Competition – retailers pay close attention to their competitors and their locations,
not wanting to be out-positioned. They do not want a secondary site to their
competitors.
5. Send copies of the Retail Outlook Guide and Retail Gap Sector Summaries electronically or
via postal mail to each targeted retailer.
Introduce your community to the prospective retailer by sending them the Retail Outlook Guide.
Within a few more weeks, after they have had time to review the Retail Outlook Guide, send
them the sector-specific Retail Gap Sector Summary. Both of these are included in the Retail Gap
Analysis’ appendices.
6. Personally contact each targeted retailer to see if they received the information and
address any questions or comments they may have. And be sure to invite them to your
community.
Position yourself to strongly sell your community, your retail trade area and specific
opportunities based on the Retail Gap Analysis and sector-specific leakage amount.
Be able to fully explain the Retail Gap Analysis and how the leakage numbers are determined.
7. Follow up, Follow up, Follow up. You must be persistent as it may take numerous attempts
to reach the retail site selectors and/or their real estate brokers.
10
8. Introduce the Retail Gap Analysis and its findings to entrepreneurs and existing retailers
in your community. Educate them on how the analysis may be used to identify new retail
opportunities and expand merchandise lines.
You may have opportunities right under your nose. For example, recently in a small community
with a population of little more than 5,000 persons, the Retail Gap Analysis was used to expand
a struggling downtown merchants product lines.
In that same community, the Retail Gap Analysis was used to direct an entrepreneur in
establishing and opening a sporting goods store that has expanded from a leased storefront
operation to a freestanding retail operation that successfully serves a broad merchandise
offering.
9. Present the Retail Gap Analysis to existing property retail owners and prospective retail
developers and educate them on how the findings can assist in developing their retail
leasing strategies.
The Retail Gap Analysis will assist existing property retail property owners and prospective retail
developers in developing a targeted retail leasing strategy.
For example, if an individual owns a lot on a major thoroughfare and it is determined that the
community is leaking restaurant sales, the property owner may want to determine voids in the
fast food industry and target companies for the site.
Also, if a community is leaking general merchandise sales, grocery sales and drug store sales to
surrounding communities, developers may use this information to persuade grocery retailers
and/or drug store retailers to take a close look at development property.
10. Continue to maintain a database of retailers and keep track of all calls and comments.
Each community in the nation is competing with others for the very same retailers, and while it
can be certain that retailers will locate and expand in multiple communities, what guarantee is
there that they will even consider your community in the future?
You may have the best demographics in the world for a community, but unless a retailer knows
this, you are just one of many communities “hoping” to land another retailer. These retailers do
their homework, and if your community is going to succeed in locating them, you need to do
yours, too.
Remember, you are effectively in a sales position now, basically selling your community. Effective
salespeople know that keeping in contact with clients and prospects is one of the top behaviors
that distinguishes success from failure.
A few suggestions to help you maintain better communications are:
a. Create a database of retailers that you have been in contact with (determined earlier
in this section). Update this database with comments from every conversation you
have with them.
b. Know and keep track of the retailer’s property requirements and keep track of
available properties in your community which may meet these requirements. Know
their demographic requirements, as well.
c. Contact the retailers periodically to let them know of new property, demographic or
community developments they may be interested in.
d. Keep your community in front of retailers’ “faces” so that when they are ready to move,
your community will be forefront in their minds.
e. Make use of the Retail Outlook Guide and the Retail Gap Sector Summaries in this
report.
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Retail Categories
Building Materials, Garden Supply and Mobile Homes
Making up the building materials category are lumberyards, hardware stores, paint stores,
nursery stores, garden and lawn supplies, mobile home dealers and other miscellaneous
materials stores. This sector holds a strong lure for farmers, many who will conduct other
shopping in town, along with keeping local do-it-yourselfers in the community to shop.
General Merchandise Stores
The general merchandise category consists primarily of department stores (i.e. Wal-Mart, KMart, J.C. Penney, Sears, Belk) and variety stores (i.e. Dollar General, Family Dollar). Comparable
to anchor stores in a shopping mall, these department and variety stores, play an important
role in communities and are strong attractants to shoppers.
Food Stores
The food store category is comprised primarily of grocery stores, but also includes bakeries,
meat and fish markets, fruit and vegetable markets, dairy product stores, candy and
confectionery stores and miscellaneous food stores. This category is extremely important to a
healthy retail sector as customers spend more money in grocery stores and shop there more
often than any other type of store.
Automobile Dealers and Gasoline Service Stations
New and used car dealers, auto supply stores, gasoline service stations, boat dealers,
motorcycle dealers and recreational vehicle dealers make up the automotive retail category.
Apparel and Accessory Stores
Apparel stores are made up of men’s, women’s and children’s clothing stores as well as shoe
stores. Small towns have a challenge of sustaining these types of stores due to the extreme
competition from department stores and stores in larger cities. In today’s environment,
apparel stores exhibiting strong customer service and a family-oriented atmosphere will have
the best opportunity for success in smaller towns.
Home Furniture, Furnishings and Appliances
This category includes furniture stores, floor covering stores, major appliance stores, music,
video, CD stores and consumer electronics stores.
Eating and Drinking
This category consists of restaurants, taverns and bars and is a rapidly growing part of most
economies since more and more people are eating away from home.
Miscellaneous Retail
This miscellaneous sector includes different “specialty” retail business that could not logically
be categorized into the previous retail groups. Drug stores, sporting goods stores, book stores,
liquor stores, hobby and craft stores, game shops and jewelry and others are included in this
category.
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SIC
521
523
525
526
527
53
541
542
543
544
545
546
549
551
552
553
554
555
556
557
559
561
562
563
564
565
Retail Sector
Potential SalesEst. Actual Sales
Lumber and Other Building Materials
$16,748,700
$24,000,000
Paint, Glass and Wallpaper
$5,040,425
$1,700,000
Hardware Stores
$9,834,862
$6,000,000
Retail Nurseries and Garden
$5,508,023
$1,700,000
Mobile Home Dealers
$1,847,424
$2,300,000
$62,527,740
$50,000,000
Grocery Stores
$71,531,570
$40,000,000
Meat and Fish Markets
$2,273,923
$5,400,000
Fruit and Vegetable Markets
$1,391,713
$400,000
Candy, Nut and Confection Stores
$236,317
$200,000
Dairy Products Stores
$120,475
$0
Retail Bakeries
$856,020
$400,000
Miscellaneous Food Stores
$4,879,858
$3,500,000
New and Used Car Dealers
$87,573,330
$100,000,000
Used Car Dealers
$15,916,050
$1,900,000
Auto and Home Supply Stores
$20,969,370
$7,600,000
Gasoline Service Stations
$19,222,270
$27,000,000
Boat Dealers
$1,801,692
$0
Recreational Vehicle Dealers
$2,871,263
$1,700,000
Motorcycle Dealers
$2,535,625
$4,800,000
Automotive Dealers, NEC
$4,155,193
$0
Men’s and Boys’ Clothing Stores
$1,420,925
$0
Women’s Clothing Stores
$2,730,843
$1,000,000
Women’s Accessory and Specialty Stores
$397,891
$200,000
Children’s and Infants’ Wear
$704,922
$0
Family Clothing Stores
$3,124,302
$2,500,000
Retail Gap Analysis Summary Table
Surplus/Leakage
$7,251,301
-$3,340,425
-$3,834,862
-$3,808,023
$452,576
-$12,527,740
-$31,531,560
$3,126,077
-$991,713
-$36,317
-$120,475
-$456,020
-$1,379,858
$12,426,670
-$14,016,050
-$13,369,370
$7,777,727
-$1,801,692
-$1,171,263
$2,264,376
-$4,155,193
-$1,420,925
-$1,730,843
-$197,891
-$704,922
-$624,302
% Surplus
43%
-66%
-39%
-69%
24%
-20%
-44%
137%
-71%
-15%
-100%
-53%
-28%
14%
-88%
-64%
40%
-100%
-41%
89%
-100%
-100%
-63%
-50%
-100%
-20%
566
Shoe Stores
$3,607,815
569
Miscellaneous Apparel and Accessory Stores
$1,771,673
571
Home Furniture and Furnishing
$15,583,030
572
Household Appliance Stores
$3,349,337
573
Radio, TV, and Computer Stores
$36,788,720
5812 Eating Places
$81,232,660
5813 Drinking Places
$2,438,922
591
Drug Stores and Proprietary
$15,624,330
592
Liquor Stores
$1,556,913
593
Used Merchandise Stores
$3,218,990
5941 Sporting Goods, Bicycle and Gun Stores
$2,728,224
5942 Book Stores
$1,170,102
5943 Stationery Stores
$4,053,856
5944 Jewelry Stores
$1,895,171
5945 Hobby, Toy and Game Shops
$2,124,034
5946 Camera and Photography Supply Stores
$152,710
5947 Gift, Novelty and Souvenir Shops
$2,457,457
5948 Luggage and Leather Goods Stores
$96,300
5949 Sewing, Needlework and Craft Stores
$290,108
596
Non-store Retailers
$6,051,169
598
Fuel and Ice Dealers
$507,488
5992Florists
$1,247,666
5993 Tobacco Stores and Stands
$268,148
5994 News Dealers and Newsstands
$183,937
5995 Optical Goods Stores
$1,497,481
5999 Miscellaneous Retail Stores, NEC
$22,011,140
TOTALS
$558,128,100
Summary Table (continued)
$600,000
-$3,007,815
-83%
$700,000
-$1,071,673
-60%
$9,500,000
-$6,083,030
-39%
$2,000,000
-$1,349,337
-40%
$1,700,000
-$35,088,720
-95%
$32,000,000
-$49,232,660
-61%
$1,400,000
-$1,038,922
-43%
$24,000,000
$8,375,670
54%
$3,000,000
$1,443,087
93%
$3,100,000
-$118,990
-4%
$800,000
-$1,928,224
-71%
$700,000
-$470,102
-40%
$500,000
-$3,553,856
-88%
$0
-$1,895,171
-100%
$1,200,000
-$924,034
-44%
$0
-$152,710
-100%
$2,700,000
$242,544
10%
$0
-$96,300
-100%
$400,000
$109,892
38%
$15,000,000
$8,948,831
148%
$0
-$507,488
-100%
$600,000
-$647,666
-52%
$0
-$268,148
-100%
$0
-$183,937
-100%
$2,000,000
$502,519
34%
$16,000,000
-$6,011,138
-27%
$400,200,000 -$157,928,100LEAKAGE
Leakage Summary
SIC
RETAIL SECTORLEAKAGE AMOUNT
523
Paint, Glass and Wallpaper . . . . . . . . . . . . . . . . . . . . . . . . -$3,340,425
525
Hardware Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$3,834,862
526
Retail Nurseries and Garden . . . . . . . . . . . . . . . . . . . . . . . -$3,808,023
53
General Merchandise Stores . . . . . . . . . . . . . . . . . . . . . . -$12,527,740
541
Grocery Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$31,531,560
543
Fruit and Vegetable Markets . . . . . . . . . . . . . . . . . . . . . . . -$991,713
544
Candy, Nut and Confection Stores . . . . . . . . . . . . . . . . . . . . . -$36,317
545
Dairy Products Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . -$120,475
546
Retail Bakeries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$456,020
549
Miscellaneous Food Stores . . . . . . . . . . . . . . . . . . . . . . . -$1,379,858
552
Used Car Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . -$14,016,050
553
Auto and Home Supply Stores . . . . . . . . . . . . . . . . . . . . . -$13,369,370
555
Boat Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$1,801,692
556
Recreational Vehicle Dealers . . . . . . . . . . . . . . . . . . . . . . . -$1,171,263
559
Automotive Dealers, NEC . . . . . . . . . . . . . . . . . . . . . . . . -$4,155,193
561
Men’s and Boys’ Clothing Stores . . . . . . . . . . . . . . . . . . . . . -$1,420,925
562
Women’s Clothing Stores . . . . . . . . . . . . . . . . . . . . . . . . -$1,730,843
563
Women’s Accessory and Specialty Stores . . . . . . . . . . . . . . . . . -$197,891
564
Children’s and Infants’ Wear . . . . . . . . . . . . . . . . . . . . . . . . -$704,922
565
Family Clothing Stores . . . . . . . . . . . . . . . . . . . . . . . . . . -$624,302
566
Shoe Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$3,007,815
569
Miscellaneous Apparel and Accessory Stores . . . . . . . . . . . . . . . -$1,071,673
571
Home Furniture and Furnishing . . . . . . . . . . . . . . . . . . . . . -$6,083,030
572
Household Appliance Stores . . . . . . . . . . . . . . . . . . . . . . -$1,349,337
573
Radio, TV, and Computer Stores . . . . . . . . . . . . . . . . . . . . .-$35,088,720
5812
Eating Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$49,232,660
5813
Drinking Places . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$1,038,922
593
Used Merchandise Stores . . . . . . . . . . . . . . . . . . . . . . . . . -$118,990
5941
Sporting Goods, Bicycle and Gun Stores . . . . . . . . . . . . . . . . . -$1,928,224
5942
Book Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$470,102
5943
Stationery Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$3,553,856
5944
Jewelry Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$1,895,171
5945
Hobby, Toy and Game Shops . . . . . . . . . . . . . . . . . . . . . . . -$924,034
5946
Camera and Photography Supply Stores . . . . . . . . . . . . . . . . . . -$152,710
5948
Luggage and Leather Goods Stores . . . . . . . . . . . . . . . . . . . . . -$96,300
598
Fuel and Ice Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . -$507,488
5992Florists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . -$647,666
5993
Tobacco Stores and Stands . . . . . . . . . . . . . . . . . . . . . . . . -$268,148
5994
News Dealers and Newsstands . . . . . . . . . . . . . . . . . . . . . . -$183,937
5999
Miscellaneous Retail Stores, NEC . . . . . . . . . . . . . . . . . . . . . -$6,011,138
15
Surplus Summary
SIC
521
527
542
551
554
557
591
592
5947
5949
596
5995
RETAIL SECTOR
SURPLUS AMOUNT
Lumber and Other Building Materials . . . . . . . . . . . . . . . . . . . $7,251,301
Mobile Home Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . $452,576
Meat and Fish Markets . . . . . . . . . . . . . . . . . . . . . . . . . . $3,126,077
New and Used Car Dealers . . . . . . . . . . . . . . . . . . . . . . . $12,426,670
Gasoline Service Stations . . . . . . . . . . . . . . . . . . . . . . . . . $7,777,727
Motorcycle Dealers . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,264,376
Drug Stores and Proprietary . . . . . . . . . . . . . . . . . . . . . . . $8,375,670
Liquor Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,443,087
Gift, Novelty and Souvenir Shops . . . . . . . . . . . . . . . . . . . . . . $242,544
Sewing, Needlework and Craft Stores . . . . . . . . . . . . . . . . . . . . $109,892
Non-store Retailers . . . . . . . . . . . . . . . . . . . . . . . . . . . $8,948,831
Optical Goods Stores . . . . . . . . . . . . . . . . . . . . . . . . . . . $502,519
16
Retail Trade Area Demographics
Brenham, Texas
Description
Population
2018 Projection
2013 Estimate
2010 Census
2000 Census
Data%
58,800
56,981
56,463
49,983
3.19%
0.92%
12.96%
Growth 2013-2018
Growth 2010-2013
Growth 2000-2010
2013 Est. Pop by Single Race Class
White Alone
Black or African American Alone
Amer. Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pac. Isl. Alone
Some Other Race Alone
Two or More Races
56,981
41,573
9,472
319
516
16
4,097
988
72.96
16.62
0.56
0.91
0.03
7.19
1.73
2013 Est. Pop Hisp or Latino by Origin
Not Hispanic or Latino
Hispanic or Latino:
Mexican
Puerto Rican
Cuban
All Other Hispanic or Latino
56,981
46,842
10,139
9,489
32
102
516
82.21
17.79
93.59
0.32
1.01
5.09
2013 Est. Hisp or Latino by Single Race Class
White Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Two or More Races
10,139
5,316
171
144
17
1
4,027
464
52.43
1.69
1.42
0.17
0.01
39.72
4.58
17
Brenham, Texas
Description
2013 Est. Pop. Asian Alone Race by Cat
Chinese, except Taiwanese
Filipino
Japanese
Asian Indian
Korean
Vietnamese
Cambodian
Hmong
Laotian
Thai
All Other Asian Races Including 2+ Category
Data%
516
0
0.00
42
8.14
17
3.29
110
21.32
0
0.00
227
43.99
24
4.65
0
0.00
0
0.00
2
0.39
94
18.22
2013 Est. Population by Ancestry
Pop, Arab
Pop, Czech
Pop, Danish
Pop, Dutch
Pop, English
Pop, French (except Basque)
Pop, French Canadian
Pop, German
Pop, Greek
Pop, Hungarian
Pop, Irish
Pop, Italian
Pop, Lithuanian
Pop, United States or American
Pop, Norwegian
Pop, Polish
Pop, Portuguese
Pop, Russian
Pop, Scottish
Pop, Scotch-Irish
Pop, Slovak
Pop, Subsaharan African
Pop, Swedish
Pop, Swiss
Pop, Ukrainian
Pop, Welsh
Pop, West Indian (exc Hisp groups)
Pop, Other ancestries
Pop, Ancestry Unclassified
56,981
44
1,469
114
328
2,503
765
44
12,487
22
13
2,671
668
0
2,623
96
1,630
0
44
537
767
15
151
164
179
73
84
71
20,086
9,332
0.08
2.58
0.20
0.58
4.39
1.34
0.08
21.91
0.04
0.02
4.69
1.17
0.00
4.60
0.17
2.86
0.00
0.08
0.94
1.35
0.03
0.27
0.29
0.31
0.13
0.15
0.12
35.25
16.38
2013 Est. Pop Age 5+ by Language Spoken At Home
Speak Only English at Home
Speak Asian/Pac. Isl. Lang. at Home
Speak IndoEuropean Language at Home
Speak Spanish at Home
Speak Other Language at Home
53,494
46,901
299
887
5,342
65
87.68
0.56
1.66
9.99
0.12
18
Brenham, Texas
Description
2013 Est. Population by Sex
Male
Female
Data%
56,981
28,700
50.37
28,281
49.63
2013 Est. Population by Age
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 17
Age 18 - 20
Age 21 - 24
Age 25 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 - 74
Age 75 - 84
Age 85 and over
Age 16 and over
Age 18 and over
Age 21 and over
Age 65 and over
56,981
3,487
3,387
3,435
2,196
2,898
2,891
6,148
6,082
7,770
8,005
5,854
3,271
1,555
45,960
44,475
41,577
10,681
2013 Est. Median Age
41.7
2013 Est. Average Age
41.10
2013 Est. Male Population by Age
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 17
Age 18 - 20
Age 21 - 24
Age 25 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 - 74
Age 75 - 84
Age 85 and over
28,700
1,780
1,787
1,816
1,105
1,500
1,582
3,274
3,134
3,984
3,974
2,876
1,406
482
2013 Est. Median Age, Male
39.8
2013 Est. Average Age, Male
39.70
19
6.12
5.94
6.03
3.85
5.09
5.07
10.79
10.67
13.64
14.05
10.27
5.74
2.73
80.66
78.05
72.97
18.74
6.20
6.23
6.33
3.85
5.23
5.51
11.41
10.92
13.88
13.85
10.02
4.90
1.68
Brenham, Texas
Description
2013 Est. Female Population by Age
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 17
Age 18 - 20
Age 21 - 24
Age 25 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 - 74
Age 75 - 84
Age 85 and over
Data%
28,281
1,707
6.04
1,601
5.66
1,619
5.72
1,091
3.86
1,398
4.94
1,310
4.63
2,873
10.16
2,948
10.42
3,786
13.39
4,031
14.25
2,978
10.53
1,865
6.59
1,074
3.80
2013 Est. Median Age, Female
43.6
2013 Est. Average Age, Female
42.40
2013 Est. Pop Age 15+ by Marital Status
Total, Never Married
Males, Never Married
Females, Never Married
Married, Spouse present
Married, Spouse absent
Widowed
Males Widowed
Females Widowed
Divorced
Males Divorced
Females Divorced
46,672
12,467
7,327
5,141
23,570
2,215
4,052
875
3,177
4,367
2,091
2,276
26.71
15.70
11.02
50.50
4.75
8.68
1.87
6.81
9.36
4.48
4.88
2013 Est. Pop. Age 25+ by Edu. Attainment
Less than 9th grade
Some High School, no diploma
High School Graduate (or GED)
Some College, no degree
Associate Degree
Bachelor’s Degree
Master’s Degree
Professional School Degree
Doctorate Degree
38,686
3,499
4,151
12,565
7,394
2,172
6,111
2,004
545
244
9.04
10.73
32.48
19.11
5.61
15.80
5.18
1.41
0.63
5,037
2,535
1,421
547
535
50.33
28.21
10.86
10.62
2013 Est Pop Age 25+ by Edu. Attain, Hisp. or Lat
CY Pop 25+, Hisp/Lat, Less Than High School Diploma
CY Pop 25+, Hisp/Lat, High School Graduate
CY Pop 25+, Hisp/Lat, Some College or Associate’s Degree
CY Pop 25+, Hisp/Lat, Bachelor’s Degree or Higher
20
Brenham, Texas
Description
Households
2018 Projection
2013 Estimate
2010 Census
2000 Census
Data%
22,824
21,932
21,582
18,610
4.07%
1.62%
15.97%
Growth 2013-2018
Growth 2010-2013
Growth 2000-2010
2013 Est. Households by Household Type
Family Households
Nonfamily Households
21,932
15,017
6,915
68.47
31.53
2013 Est. Group Quarters Population
3,363
2013 HHs by Ethnicity, Hispanic/Latino
2,571
11.72
21,932
3,865
3,374
2,473
2,905
3,713
2,236
1,504
705
568
222
295
71
17.62
15.38
11.28
13.25
16.93
10.20
6.86
3.21
2.59
1.01
1.35
0.32
2013 Est. HHs by HH Income
CY HHs, Inc Less Than $15,000
CY HHs, Inc $15,000 - $24,999
CY HHs, Inc $25,000 - $34,999
CY HHs, Inc $35,000 - $49,999
CY HHs, Inc $50,000 - $74,999
CY HHs, Inc $75,000 - $99,999
CY HHs, Inc $100,000 - $124,999
CY HHs, Inc $125,000 - $149,999
CY HHs, Inc $150,000 - $199,999
CY HHs, Inc $200,000 - $249,999
CY HHs, Inc $250,000 - $499,999
CY HHs, Inc $500,000+
2013 Est. Average Household Income
$58,843
2013 Est. Median Household Income
$41,479
2012 Est. Per Capita Income
$21,320
2013 Median HH Inc by Single Race Class. or Ethn
White Alone
Asian Alone
Two or More Races
Hispanic or Latino
21
47,742
20,570
34,619
57,590
62,500
35,953
45,004
29,814
44,175
Brenham, Texas
Description
2013 Est. Family HH Type, Presence Own Children
Married-Couple Family, own children
Married-Couple Family, no own children
Male Householder, own children
Male Householder, no own children
Female Householder, own children
Female Householder, no own children
Data%
15,017
3,974
26.46
7,493
49.90
312
2.08
502
3.34
1,561
10.39
1,175
7.82
2013 Est. Households by Household Size
1-person household
2-person household
3-person household
4-person household
5-person household
6-person household
7 or more person household
21,932
6,081
8,046
3,217
2,540
1,256
482
310
2013 Est. Average Household Size
2013 Est. Households by Presence of People
Households with 1 or more People under Age 18:
Married-Couple Family
Other Family, Male Householder
Other Family, Female Householder
Nonfamily, Male Householder
Nonfamily, Female Householder
27.73
36.69
14.67
11.58
5.73
2.20
1.41
2.44
21,932
6,571
4,226
364
1,956
20
4
29.96
64.31
5.54
29.77
0.30
0.06
Households no People under Age 18:
15,361
7,284
467
790
2,790
4,029
70.04
47.42
3.04
5.14
18.16
26.23
2013 Est. Households by Number of Vehicles
No Vehicles
1 Vehicle
2 Vehicles
3 Vehicles
4 Vehicles
5 or more Vehicles
21,932
1,360
7,168
8,477
3,466
1,110
351
6.20
32.68
38.65
15.80
5.06
1.60
2013 Est. Average Number of Vehicles
22
2
Brenham, Texas
Description
Family Households
2018 Projection
2013 Estimate
2010 Census
2000 Census
Data%
15,634
15,017
14,781
13,100
4.11%
1.60%
12.83%
Growth 2013-2018
Growth 2010-2013
Growth 2000-2010
2013 Est. Families by Poverty Status
2013 Families at or Above Poverty
2013 Families at or Above Poverty with Children
2013 Families Below Poverty
2013 Families Below Poverty with Children
15,017
13,518
5,360
1,499
1,112
90.02
35.69
9.98
7.40
2013 Est. Pop Age 16+ by Employment Status
In Armed Forces
Civilian - Employed
Civilian - Unemployed
Not in Labor Force
45,960
2
24,357
1,360
20,241
0.00
53.00
2.96
44.04
2013 Est. Civ Employed Pop 16+ Class of Worker
For-Profit Private Workers
Non-Profit Private Workers
Local Government Workers
State Government Workers
Federal Government Workers
Self-Emp Workers
Unpaid Family Workers
24,716
15,127
1,387
2,645
2,109
256
3,109
82
61.20
5.61
10.70
8.53
1.04
12.58
0.33
2013 Est. Civ Employed Pop 16+ by Occupation
Architect/Engineer
Arts/Entertain/Sports
Building Grounds Maint
Business/Financial Ops
Community/Soc Svcs
Computer/Mathematical
Construction/Extraction
Edu/Training/Library
Farm/Fish/Forestry
Food Prep/Serving
Health Practitioner/Tec
Healthcare Support
Maintenance Repair
Legal
Life/Phys/Soc Science
Management
Office/Admin Support
Production
Protective Svcs
Sales/Related
Personal Care/Svc
Transportation/Moving
24,716
410
286
967
878
231
199
1,730
1,861
517
799
903
856
957
219
116
2,523
3,235
2,251
460
2,357
1,440
1,523
1.66
1.16
3.91
3.55
0.93
0.81
7.00
7.53
2.09
3.23
3.65
3.46
3.87
0.89
0.47
10.21
13.09
9.11
1.86
9.54
5.83
6.16
23
Brenham, Texas
Description
2013 Est. Pop 16+ by Occupation Classification
Blue Collar
White Collar
Service and Farm
Data%
24,716
6,460
26.14
13,217
53.48
5,039
20.39
2013 Est. Workers Age 16+, Transp. To Work
Drove Alone
Car Pooled
Public Transportation
Walked
Bicycle
Other Means
Worked at Home
24,040
18,910
2,760
63
552
44
148
1,563
2013 Est. Workers Age 16+ by Travel Time to Work *
Less than 15 Minutes
15 - 29 Minutes
30 - 44 Minutes
45 - 59 Minutes
60 or more Minutes
9,730
6,562
2,640
1,340
2,121
2013 Est. Avg Travel Time to Work in Minutes
25.05
2013 Est. Tenure of Occupied Housing Units
Owner Occupied
Renter Occupied
21,932
15,938
5,994
2013 Owner Occ. HUs: Avg. Length of Residence
18.9
2013 Renter Occ. HUs: Avg. Length of Residence
8.6
2013 Est. All Owner-Occupied Housing Values
Value Less than $20,000
Value $20,000 - $39,999
Value $40,000 - $59,999
Value $60,000 - $79,999
Value $80,000 - $99,999
Value $100,000 - $149,999
Value $150,000 - $199,999
Value $200,000 - $299,999
Value $300,000 - $399,999
Value $400,000 - $499,999
Value $500,000 - $749,999
Value $750,000 - $999,999
Value $1,000,000 or more
2013 Est. Median All Owner-Occupied Housing Value
24
15,938
717
1,073
1,310
1,589
1,540
2,814
2,315
2,269
806
396
684
324
101
$130,927
78.66
11.48
0.26
2.30
0.18
0.62
6.50
72.67
27.33
4.50
6.73
8.22
9.97
9.66
17.66
14.53
14.24
5.06
2.48
4.29
2.03
0.63
Brenham, Texas
Description
2013 Est. Housing Units by Units in Structure
1 Unit Attached
1 Unit Detached
2 Units
3 or 4 Units
5 to 19 Units
20 to 49 Units
50 or More Units
Mobile Home or Trailer
Boat, RV, Van, etc.
Data%
26,784
420
1.57
19,239
71.83
644
2.40
677
2.53
1,136
4.24
211
0.79
236
0.88
4,110
15.34
112
0.42
2013 Est. Housing Units by Year Structure Built
Housing Unit Built 2005 or later
Housing Unit Built 2000 to 2004
Housing Unit Built 1939 or Earlier
26,784
2,009
2,415
4,265
5,171
4,782
1,833
1,686
1,487
3,134
2013 Est. Median Year Structure Built **
25
1981
7.50
9.02
15.92
19.31
17.85
6.84
6.29
5.55
11.70
Community Demographics
Brenham, Texas
Description
Population
2018 Projection
2013 Estimate
2010 Census
2000 Census
Data%
16,306
15,931
15,880
14,968
2.35%
0.32%
6.09%
Growth 2013-2018
Growth 2010-2013
Growth 2000-2010
2013 Est. Pop by Single Race Class
White Alone
Amer. Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pac. Isl. Alone
Two or More Races
15,931
10,756
3,643
46
251
9
935
291
67.52
22.87
0.29
1.58
0.06
5.87
1.83
2013 Est. Pop Hisp or Latino by Origin
Hispanic or Latino:
Mexican
Puerto Rican
Cuban
All Other Hispanic or Latino
15,931
13,542
2,389
2,155
0
67
167
85.00
15.00
90.21
0.00
2.80
6.99
2,389
1,256
72
18
7
1
910
125
52.57
3.01
0.75
0.29
0.04
38.09
5.23
2013 Est. Hisp or Latino by Single Race Class
White Alone
Asian Alone
Two or More Races
26
Brenham, Texas
Description
2013 Est. Pop. Asian Alone Race by Cat
Chinese, except Taiwanese
Filipino
Japanese
Asian Indian
Korean
Vietnamese
Cambodian
Hmong
Laotian
Thai
All Other Asian Races Including 2+ Category
Data%
251
0
0.00
22
8.76
9
3.59
57
22.71
0
0.00
118
47.01
0
0.00
0
0.00
0
0.00
0
0.00
45
17.93
2013 Est. Population by Ancestry
Pop, Arab
Pop, Czech
Pop, Danish
Pop, Dutch
Pop, English
Pop, French (except Basque)
Pop, French Canadian
Pop, German
Pop, Greek
Pop, Hungarian
Pop, Irish
Pop, Italian
Pop, Lithuanian
Pop, United States or American
Pop, Norwegian
Pop, Polish
Pop, Portuguese
Pop, Russian
Pop, Scottish
Pop, Scotch-Irish
Pop, Slovak
Pop, Subsaharan African
Pop, Swedish
Pop, Swiss
Pop, Ukrainian
Pop, Welsh
Pop, West Indian (exc Hisp groups)
Pop, Other ancestries
Pop, Ancestry Unclassified
15,931
11
140
74
23
622
144
6
3,418
20
3
610
218
0
534
14
503
0
10
144
225
0
67
35
9
15
0
33
6,116
2,937
0.07
0.88
0.46
0.14
3.90
0.90
0.04
21.46
0.13
0.02
3.83
1.37
0.00
3.35
0.09
3.16
0.00
0.06
0.90
1.41
0.00
0.42
0.22
0.06
0.09
0.00
0.21
38.39
18.44
2013 Est. Pop Age 5+ by Language Spoken At Home
Speak Only English at Home
Speak Asian/Pac. Isl. Lang. at Home
Speak IndoEuropean Language at Home
Speak Spanish at Home
Speak Other Language at Home
14,839
13,004
160
255
1,420
0
87.63
1.08
1.72
9.57
0.00
27
Brenham, Texas
Description
2013 Est. Population by Sex
Male
Female
Data%
15,931
7,630
47.89
8,301
52.11
2013 Est. Population by Age
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 17
Age 18 - 20
Age 21 - 24
Age 25 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 - 74
Age 75 - 84
Age 85 and over
Age 16 and over
Age 18 and over
Age 21 and over
Age 65 and over
15,931
1,092
987
920
610
1,405
873
1,821
1,685
1,825
1,753
1,284
993
683
12,753
12,322
10,917
2,960
2013 Est. Median Age
36.5
2013 Est. Average Age
39.40
2013 Est. Male Population by Age
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 17
Age 18 - 20
Age 21 - 24
Age 25 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 - 74
Age 75 - 84
Age 85 and over
7,630
554
528
498
303
730
460
893
840
893
812
568
369
182
2013 Est. Median Age, Male
33.3
2013 Est. Average Age, Male
36.70
28
6.85
6.20
5.77
3.83
8.82
5.48
11.43
10.58
11.46
11.00
8.06
6.23
4.29
80.05
77.35
68.53
18.58
7.26
6.92
6.53
3.97
9.57
6.03
11.70
11.01
11.70
10.64
7.44
4.84
2.39
Brenham, Texas
Description
2013 Est. Female Population by Age
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 17
Age 18 - 20
Age 21 - 24
Age 25 - 34
Age 35 - 44
Age 45 - 54
Age 55 - 64
Age 65 - 74
Age 75 - 84
Age 85 and over
Data%
8,301
538
6.48
459
5.53
422
5.08
307
3.70
675
8.13
413
4.98
928
11.18
845
10.18
932
11.23
941
11.34
716
8.63
624
7.52
501
6.04
2013 Est. Median Age, Female
39.8
2013 Est. Average Age, Female
41.80
2013 Est. Pop Age 15+ by Marital Status
Total, Never Married
Males, Never Married
Females, Never Married
Married, Spouse present
Married, Spouse absent
Widowed
Males Widowed
Females Widowed
Divorced
Males Divorced
Females Divorced
12,932
4,330
2,613
1,717
5,553
626
1,329
197
1,132
1,094
327
767
33.48
20.21
13.28
42.94
4.84
10.28
1.52
8.75
8.46
2.53
5.93
2013 Est. Pop. Age 25+ by Edu. Attainment
Less than 9th grade
Some High School, no diploma
High School Graduate (or GED)
Some College, no degree
Associate Degree
Bachelor’s Degree
Master’s Degree
Professional School Degree
Doctorate Degree
10,044
1,164
1,200
2,988
1,626
543
1,798
502
103
120
11.59
11.95
29.75
16.19
5.41
17.90
5.00
1.03
1.19
1,076
525
304
63
184
48.79
28.25
5.86
17.10
2013 Est Pop Age 25+ by Edu. Attain, Hisp. or Lat
CY Pop 25+, Hisp/Lat, Less Than High School Diploma
CY Pop 25+, Hisp/Lat, High School Graduate
CY Pop 25+, Hisp/Lat, Some College or Associate’s Degree
CY Pop 25+, Hisp/Lat, Bachelor’s Degree or Higher
29
Brenham, Texas
Description
Households
2018 Projection
2013 Estimate
2010 Census
2000 Census
Data%
3.74%
1.49%
8.74%
6,289
6,062
5,973
5,493
Growth 2013-2018
Growth 2010-2013
Growth 2000-2010
2013 Est. Households by Household Type
Family Households
Nonfamily Households
6,062
3,791
2,271
2013 Est. Group Quarters Population
1,661
2013 HHs by Ethnicity, Hispanic/Latino
2013 Est. HHs by HH Income
CY HHs, Inc Less Than $15,000
CY HHs, Inc $15,000 - $24,999
CY HHs, Inc $25,000 - $34,999
CY HHs, Inc $35,000 - $49,999
CY HHs, Inc $50,000 - $74,999
CY HHs, Inc $75,000 - $99,999
CY HHs, Inc $100,000 - $124,999
CY HHs, Inc $125,000 - $149,999
CY HHs, Inc $150,000 - $199,999
CY HHs, Inc $200,000 - $249,999
CY HHs, Inc $250,000 - $499,999
CY HHs, Inc $500,000+
606
10.00
6,062
1,412
910
713
905
900
539
273
144
140
47
65
14
23.29
15.01
11.76
14.93
14.85
8.89
4.50
2.38
2.31
0.78
1.07
0.23
2013 Est. Average Household Income
$51,041
2013 Est. Median Household Income
$34,944
2012 Est. Per Capita Income
$19,255
2013 Median HH Inc by Single Race Class. or Ethn
White Alone
Asian Alone
Two or More Races
Hispanic or Latino
30
62.54
37.46
40,636
17,336
26,667
59,226
87,500
36,978
55,769
23,603
37,440
Brenham, Texas
Description
2013 Est. Family HH Type, Presence Own Children
Married-Couple Family, own children
Married-Couple Family, no own children
Male Householder, own children
Male Householder, no own children
Female Householder, own children
Female Householder, no own children
Data%
3,791
901
23.77
1,816
47.90
61
1.61
147
3.88
552
14.56
314
8.28
2013 Est. Households by Household Size
1-person household
2-person household
3-person household
4-person household
5-person household
6-person household
7 or more person household
6,062
2,020
1,966
876
653
337
137
73
2013 Est. Average Household Size
33.32
32.43
14.45
10.77
5.56
2.26
1.20
2.35
2013 Est. Households by Presence of People
6,062
Households with 1 or more People under Age 18:
1,788
1,011
65
704
8
0
29.50
56.54
3.64
39.37
0.45
0.00
Households no People under Age 18:
4,274
1,822
158
193
704
1,397
70.50
42.63
3.70
4.52
16.47
32.69
2013 Est. Households by Number of Vehicles
No Vehicles
1 Vehicle
2 Vehicles
3 Vehicles
4 Vehicles
5 or more Vehicles
6,062
547
2,180
2,363
774
169
29
9.02
35.96
38.98
12.77
2.79
0.48
2013 Est. Average Number of Vehicles
31
2
Brenham, Texas
Description
Family Households
2018 Projection
2013 Estimate
2010 Census
2000 Census
Data%
3.88%
1.61%
4.63%
3,938
3,791
3,731
3,566
Growth 2013-2018
Growth 2010-2013
Growth 2000-2010
2013 Est. Families by Poverty Status
2013 Families at or Above Poverty
2013 Families at or Above Poverty with Children
2013 Families Below Poverty
2013 Families Below Poverty with Children
3,791
3,347
1,374
444
340
88.29
36.24
11.71
8.97
12,753
0
6,544
373
5,836
0.00
51.31
2.92
45.76
2013 Est. Civ Employed Pop 16+ Class of Worker
For-Profit Private Workers
Non-Profit Private Workers
Local Government Workers
State Government Workers
Federal Government Workers
Self-Emp Workers
Unpaid Family Workers
6,694
4,258
380
668
728
68
588
4
63.61
5.68
9.98
10.88
1.02
8.78
0.06
2013 Est. Civ Employed Pop 16+ by Occupation
Architect/Engineer
Arts/Entertain/Sports
Building Grounds Maint
Business/Financial Ops
Community/Soc Svcs
Computer/Mathematical
Construction/Extraction
Edu/Training/Library
Farm/Fish/Forestry
Food Prep/Serving
Health Practitioner/Tec
Healthcare Support
Maintenance Repair
Legal
Life/Phys/Soc Science
Management
Office/Admin Support
Production
Protective Svcs
Sales/Related
Personal Care/Svc
Transportation/Moving
6,694
114
112
242
187
48
16
384
505
55
180
233
273
191
44
19
543
984
623
100
845
601
395
1.70
1.67
3.62
2.79
0.72
0.24
5.74
7.54
0.82
2.69
3.48
4.08
2.85
0.66
0.28
8.11
14.70
9.31
1.49
12.62
8.98
5.90
2013 Est. Pop Age 16+ by Employment Status
In Armed Forces
Civilian - Employed
Civilian - Unemployed
Not in Labor Force
32
Brenham, Texas
Description
2013 Est. Pop 16+ by Occupation Classification
Blue Collar
White Collar
Service and Farm
Data%
6,694
1,593
23.80
3,650
54.53
1,451
21.68
2013 Est. Workers Age 16+, Transp. To Work
Drove Alone
Car Pooled
Public Transportation
Walked
Bicycle
Other Means
Worked at Home
6,435
5,198
849
42
55
5
27
259
2013 Est. Workers Age 16+ by Travel Time to Work *
Less than 15 Minutes
15 - 29 Minutes
30 - 44 Minutes
45 - 59 Minutes
60 or more Minutes
4,104
1,239
313
332
252
2013 Est. Avg Travel Time to Work in Minutes
17.51
2013 Est. Tenure of Occupied Housing Units
Owner Occupied
Renter Occupied
6,062
3,590
2,472
2013 Owner Occ. HUs: Avg. Length of Residence
20.8
2013 Renter Occ. HUs: Avg. Length of Residence
7.8
2013 Est. All Owner-Occupied Housing Values
Value Less than $20,000
Value $20,000 - $39,999
Value $40,000 - $59,999
Value $60,000 - $79,999
Value $80,000 - $99,999
Value $100,000 - $149,999
Value $150,000 - $199,999
Value $200,000 - $299,999
Value $300,000 - $399,999
Value $400,000 - $499,999
Value $500,000 - $749,999
Value $750,000 - $999,999
Value $1,000,000 or more
2013 Est. Median All Owner-Occupied Housing Value
33
3,590
80
114
221
460
504
874
589
470
102
45
84
42
5
$123,799
80.78
13.19
0.65
0.85
0.08
0.42
4.02
59.22
40.78
2.23
3.18
6.16
12.81
14.04
24.35
16.41
13.09
2.84
1.25
2.34
1.17
0.14
Brenham, Texas
Description
2013 Est. Housing Units by Units in Structure
1 Unit Attached
1 Unit Detached
2 Units
3 or 4 Units
5 to 19 Units
20 to 49 Units
50 or More Units
Mobile Home or Trailer
Boat, RV, Van, etc.
Data%
6,640
134
2.02
4,334
65.27
430
6.48
363
5.47
618
9.31
186
2.80
175
2.64
400
6.02
0
0.00
2013 Est. Housing Units by Year Structure Built
Housing Unit Built 2005 or later
Housing Unit Built 1939 or Earlier
6,640
557
258
1,026
1,013
1,467
598
545
501
675
2013 Est. Median Year Structure Built **
1977
34
8.39
3.89
15.45
15.26
22.09
9.01
8.21
7.55
10.17
Acknowledgements
The observations, conclusions and recommendations contained in this study are solely those
of The Retail Coach, LLC and should not be construed to represent the opinions of others,
including its clients, or any other entity prior to such entity’s express approval of this study.
Sources used in completing this study include: infoUSA™, Applied Geographic Solutions,
Nielsen 2011/2012, ESRI 2011/2012, U.S. Census Bureau, Economy.com, International Council of
Shopping Centers, and/or U.S. Bureau of Labor and Statistics.
To better represent current data, where applicable, portions of estimated actual sales may be
calculated using an average sales per square foot model.
Mapping data is provided by MapInfo, Nielsen, ESRI and/or Microsoft Corporation.
All information furnished is from sources deemed reliable and is submitted subject to errors,
omissions, change of terms and/or conditions.
35
Appendix A: SIC Code Detail Listing
On the following pages is an expanded list of the SIC Codes and their descriptions used for the
Retail Categories in this Retail Gap Analysis.
36
SIC Detail (SIC Code 52)
Building Materials & Hardware
SIC Code Industry Description
52 Building Materials, Hardware, Garden Supply & Mobile Home Dealers
5211 Lumber and Other Building Materials
521100 Lumber and other building materials
52110000 Lumber and other building materials
521101 Lumber products
52110100 Lumber products
52110101 Flooring, wood
52110102 Millwork and lumber
52110103 Paneling
52110104 Planing mill products and lumber
52110105 Siding
52110106 Wallboard (composition) and paneling
521102 Door and window products
52110200 Door and window products
52110201 Doors, storm: wood or metal
52110202 Doors, wood or metal, except storm
52110203 Garage doors, sale and installation
52110204 Jalousies
52110205 Sash, wood or metal
52110206
Screens, door and window
52110207 Windows, storm: wood or metal
521103 Insulation and energy conservation products
52110300 Insulation and energy conservation products
52110301 Energy conservation products
52110302 Insulation material, building
52110303 Solar heating equipment
521104 Prefabricated buildings
52110400 Prefabricated buildings
52110401 Greenhouse kits, prefabricated
52110402 Modular homes
521105 Masonry materials and supplies
52110500 Masonry materials and supplies
52110501 Brick
52110502 Cement
52110503 Concrete and cinder block
52110504 Lime and plaster
52110505 Paving stones
52110506 Sand and gravel
52110507 Tile, ceramic
521199 Lumber and other building materials, NEC
52119901 Bathroom fixtures, equipment and supplies
52119902 Cabinets, kitchen
52119903 Closets, interiors and accessories
52119904 Counter tops
52119905 Eavestroughing parts and supplies
52119906 Electrical construction materials
52119907 Fencing
52119908 Home centers
52119909 Roofing material
52119910 Structural clay products
5231 Paint, Glass, and Wallpaper Stores
37
523100 52310000 523101 52310100 52310101 523102 52310200 52310201 52310202 523103 52310300 52310301 5251 525100 52510000 525101 52510100 52510101 52510102 52510103 52510104 525199 52519901 52519902 52519903 5261 526100 52610000 526101 52610100 52610101 52610102 52610103 526102 52610200 52610201 52610202 52610203 52610204 52610205 52610206 526103 52610300 52610301 52610302
5271 527100 52710000 527199 52719901 52719902 52719903 Paint, glass, and wallpaper stores
Paint, glass, and wallpaper stores
Glass
Glass
Glass, leaded or stained
Paint and painting supplies
Paint and painting supplies
Paint
Paint brushes, rollers, sprayers and other supplies
Wall coverings
Wall coverings
Wallpaper
Hardware Stores
Hardware stores
Hardware stores
Tools
Tools
Chainsaws
Snow blowers
Tools, hand
Tools, power
Hardware stores, NEC
Builders’ hardware
Door locks and lock sets
Pumps and pumping equipment
Retail Nurseries and Garden Stores
Retail nurseries and garden stores
Retail nurseries and garden stores
Lawn and garden equipment
Lawn and garden equipment
Garden tractors and tillers
Hydroponics equipment and supplies
Lawnmowers and tractors
Lawn and garden supplies
Lawn and garden supplies
Fertilizer
Fountains, outdoor
Garden supplies and tools, NEC
Sod
Top soil
Lawn ornaments
Retail nurseries
Retail nurseries
Christmas trees (natural)
Nursery stock, seeds and bulbs
Mobile Home Dealers
Mobile home dealers
Mobile home dealers
Mobile home dealers, NEC
Mobile home equipment
Mobile home parts and accessories
Mobile offices and commercial units
38
53 General Merchandise Stores
5311 Department Stores
531100 Department stores
53110000 Department stores
531199 Department stores, NEC
53119901 Department stores, discount
53119902 Department stores, non-discount
5331 Variety Stores
533100 Variety stores
53310000 Variety stores
5399 Miscellaneous General Merchandise
539900 Miscellaneous general merchandise stores
53990000 Miscellaneous general merchandise stores
539999 Miscellaneous general merchandise stores, NEC
53999901 Army-Navy goods stores
53999902 Catalog showroom stores
53999903 Country general stores
53999904 Duty-free stores
53999905 Surplus and salvage stores
53999906 Warehouse club stores
39
Food Stores
SIC Code
54 5411 541100 54110000 541101 54110100 54110101 54110102 54110103 54110104 54110105 541102 54110200 54110201 54110202 541199 54119901 54119902 54119903
54119904 54119905 5421 542100 54210000 542101 54210100 54210101 54210102 542102 54210200 54210201 54210202 5431 543100 54310000 543199 54319901 54319902 5441 544100 54410000 544199 54419901 54419902 54419903 54419904 54419905 5451 545100 Industry Description
Food Stores
Grocery Stores
Grocery stores
Grocery stores
Supermarkets
Supermarkets
Supermarkets, chain
Supermarkets, greater than 100,000 square feet
(hypermarket)
Supermarkets, independent
Supermarkets, 55,000 - 65,000 square feet (superstore)
Supermarkets, 66,000 - 99,000 square feet
Convenience stores
Convenience stores
Convenience stores, chain
Convenience stores, independent
Grocery stores, NEC
Cooperative food stores
Delicatessen stores
Frozen food and freezer plans, except meat
Grocery stores, chain
Grocery stores, independent
Meat and Fish Markets
Meat and fish markets
Meat and fish markets
Fish and seafood markets
Fish and seafood markets
Fish markets
Seafood markets
Meat markets, including freezer provisioners
Meat markets, including freezer provisioners
Food and freezer plans, meat
Freezer provisioners, meat
Fruit and vegetable markets
Fruit and vegetable markets
Fruit and vegetable markets, NEC
Fruit stands or markets
Vegetable stands or markets
Candy, Nut, and Confectionery Stores
Candy, nut, and confectionery stores
Candy, nut, and confectionery stores
Candy, nut, and confectionery stores, NEC
Candy
Confectionery
Confectionery produced for direct sale on the premises
Nuts
Popcorn, including caramel corn
Dairy products stores
40
54510000 545199 54519901 54519902 54519903 54519904 5461 546100 54610000 546199 54619901 54619902 54619903 54619904 54619905 54619906 54619907 54619908 5499 549900 54990000 549901 54990100 54990101 54990102 54990103 549902 54990200 54990201 54990202 54990203 54990204 54990205 549999 54999901 54999902 54999903 54999904 54999905 Dairy products stores
Dairy products stores, NEC
Butter
Cheese
Ice cream (packaged)
Milk
Retail Bakeries
Retail bakeries
Retail bakeries
Retail bakeries, NEC
Bagels
Bread
Cakes
Cookies
Doughnuts
Pastries
Pies
Pretzels
Miscellaneous food stores
Miscellaneous food stores
Health and dietetic food stores
Health and dietetic food stores
Dietetic foods
Health foods
Vitamin food stores
Beverage stores
Beverage stores
Coffee
Juices, fruit or vegetable
Soft drinks
Tea
Water: distilled mineral or spring
Miscellaneous food stores, NEC
Dried fruit
Eggs and poultry
Food gift baskets
Gourmet food stores
Spices and herbs
41
Automotive Dealers & Service Stations
55 Automotive Dealers and Gasoline Service Stations
5511 New and Used Car Dealers
551100 New and used car dealers
55110000 New and used car dealers
551199 New and used car dealers, NEC
55119901 Automobiles, new and used
55119902 Pickups, new and used
55119903 Trucks, tractors, and trailers: new and used
55119904 Vans, new and used
5521 Used Car Dealers
552100 Used car dealers
55210000 Used car dealers
552199 Used car dealers, NEC
55219901 Antique automobiles
55219902 Automobiles, used cars only
55219903 Pickups and vans, used
55219904 Trucks, tractors, and trailers: used
5531 Auto and Home Supply Stores
553100 Auto and home supply stores
55310000 Auto and home supply stores
553101 Auto and truck equipment and parts
55310100 Auto and truck equipment and parts
55310101 Automobile air conditioning equipment, sale, installation
55310102 Automotive accessories
55310103 Automotive parts
55310104 Batteries, automotive and truck
55310105 Speed shops, including race car supplies
55310106 Trailer hitches, automotive
55310107 Truck equipment and parts
553199 Auto and home supply stores, NEC
55319901 Automotive tires
5541 Gasoline Service Stations
554100 Gasoline service stations
55410000 Gasoline service stations
554199 Gasoline service stations, NEC
55419901 Filling stations, gasoline
55419902 Marine service station
55419903 Truck stops
5551 Boat Dealers
555100 Boat dealers
55510000 Boat dealers
555101 Motor boat dealers
55510100 Motor boat dealers
55510101 Inboard boats
55510102 Inboard outboard boats
55510103 Jet skis
55510104 Outboard boats
555102 Canoe and kayak dealers
55510200 Canoe and kayak dealers
55510201 Canoes
42
55510202 55510203 555103 55510300 55510301 55510302 55510303 555104 55510400 55510401 55510402 5561 556100 55610000 556101 55610100 55610101 55610102 556199 55619901 55619902 5571 557100 55710000 557199 55719901 55719902 55719903 55719904 55719905 55719906 55719907 5599 559900 55990000 559901 55990100 55990101 55990102 55990103 55990104 55990105 559999 55999901 55999902 55999903 55999904 55999905 Inflatable boats
Kayaks
Sailboats and equipment
Sailboats and equipment
Sailboats, auxiliary (powered)
Sailboats, unpowered
Sails and equipment
Marine supplies and equipment
Marine supplies and equipment
Marine supplies, NEC
Outboard motors
Recreational vehicle dealers
Recreational vehicle dealers
Camper and travel trailer dealers
Camper and travel trailer dealers
Campers (pickup coaches) for mounting on trucks
Travel trailers: automobile, new and used
Recreational vehicle dealers, NEC
Motor homes
Recreational vehicle parts and accessories
Motorcycle Dealers
Motorcycle dealers
Motorcycle dealers
Motorcycle dealers, NEC
All-terrain vehicles
Bicycles, motorized
Mopeds
Motor scooters
Motorcycle parts and accessories
Motorcycles
All-terrain vehicle parts and accessories
Automotive dealers, NEC
Aircraft dealers
Aircraft dealers
Aircraft, self-propelled
Gliders, except hang
Hang gliders
Aircraft instruments, equipment or parts
Hot air balloons and equipment
Dune buggies
Go-carts
Golf cart, powered
Snowmobiles
Utility trailers
43
Apparel & Accessory Stores
56 Apparel and Accessory Stores
5611 Men’s and Boys’ Clothing Stores
561100 Men’s and boys’ clothing stores
56110000 Men’s and boys’ clothing stores
561199 Men’s and boys’ clothing stores, NEC
56119901 Clothing accessories: men’s and boys’
56119902 Clothing, male: everyday, except suits and sportswear
56119903 Clothing, sportswear, men’s and boys’
56119904 Haberdashery stores
56119905 Hats, men’s and boys’
56119906 Suits, men’s
56119907 Tie shops
5621 Women’s Clothing Stores
562100 Women’s clothing stores
56210000 Women’s clothing stores
562101 Women’s specialty clothing stores
56210100 Women’s specialty clothing stores
56210101 Boutiques
56210102 Bridal shops
56210103 Dress shops
56210104 Women’s sportswear
562199 Women’s clothing stores, NEC
56219901 Maternity wear
56219902 Ready-to-wear apparel, women’s
56219903 Teenage apparel
5632 Women’s Accessory and Specialty Stores
563200 Women’s accessory and specialty stores
56320000 Women’s accessory and specialty stores
563201 Fur apparel
56320100 Fur apparel
56320101 Fur apparel, made to custom order
56320102 Furriers
563202 Women’s dancewear, hosiery, and lingerie
56320200 Women’s dancewear, hosiery, and lingerie
56320201 Dancewear
56320202 Hosiery
56320203 Lingerie (outerwear)
56320204 Lingerie and corsets (underwear)
563299 Women’s accessory and specialty stores, NEC
56329901 Apparel accessories
56329902 Blouses
56329903 Costume jewelry
56329904 Handbags
56329905 Knitwear, women’s
56329906 Millinery
5641 Children’s and Infants’ Wear Stores
564100 Children’s and infants’ wear stores
56410000 Children’s and infants’ wear stores
564199 Children’s and infants’ wear stores, NEC
56419901 Children’s wear
44
56419902 5651 565100 56510000 565199 56519901 56519902 5661 566100 56610000 566101 56610100 56610101 56610102 566199 56619901 56619902 56619903 56619904 56619905 56619906 5699 569900 56990000 569901 56990100 56990101 56990102 56990103 569902 56990200 56990201 56990202 569903 56990300 56990301 56990302 56990303 56990304 569904 56990400 56990401 56990402 56990403 56990404 56990405 56990406 56990407 569999 56999901 56999902 56999903 Infants’ wear
Family clothing stores
Family clothing stores
Family clothing stores, NEC
Jeans stores
Unisex clothing stores
Shoe Stores
Shoe stores
Shoe stores
Custom and orthopedic shoes
Custom and orthopedic shoes
Shoes, custom
Shoes, orthopedic
Shoe stores, NEC
Children’s shoes
Footwear, athletic
Men’s boots
Men’s shoes
Women’s boots
Women’s shoes
Miscellaneous Apparel and Accessories
Miscellaneous apparel and accessory stores
Miscellaneous apparel and accessory stores
Uniforms and work clothing
Uniforms and work clothing
Military goods and regalia
Uniforms
Work clothing
Costumes and wigs
Costumes and wigs
Costumes, masquerade or theatrical
Wigs, toupees and wiglets
Sports apparel
Sports apparel
Bathing suits
Marine apparel
Riding apparel
Western apparel
Customized clothing and apparel
Customized clothing and apparel
Belts, apparel: custom
Custom tailor
Dressmakers, custom
Knit dresses, made to order
Shirts, custom made
T-shirts, custom printed
Clothing, hand painted
Miscellaneous apparel and accessory stores, NEC
Caps and gowns (academic vestments)
Clergy vestments
Designers, apparel
45
56999904 56999905 56999906 56999907 56999908 56999909 Formal wear
Leather garments
Raincoats
Square dance apparel
Stockings: men’s, women’s, and children’s
Umbrellas
46
Home Furniture & Furnishings Stores
57 Home Furniture, Furnishings and Equipment Stores
5712 Furniture Stores
571200 Furniture stores
57120000 Furniture stores
571201 Beds and accessories
57120100 Beds and accessories
57120101 Bedding and bedsprings
57120102 Mattresses
57120103 Waterbeds and accessories
571202 Customized furniture and cabinets
57120200 Customized furniture and cabinets
57120201 Cabinet work, custom
57120202 Custom made furniture, except cabinets
571299 Furniture stores, NEC
57129901 Bar fixtures, equipment and supplies
57129902 Cabinets, except custom made: kitchen
57129903 Juvenile furniture
57129904 Office furniture
57129905 Outdoor and garden furniture
57129906 Unfinished furniture
5713 Floor Covering Stores
571300 Floor covering stores
57130000 Floor covering stores
571399 Floor covering stores, NEC
57139901 Carpet
57139902 Floor tile
57139903 Linoleum
57139904 Rugs
57139905 Vinyl floor covering
5714 Drapery and Upholstery Stores
571400 Drapery and upholstery stores
57140000 Drapery and upholstery stores
571499 Drapery and upholstery stores, NEC
57149901 Curtains
57149902 Draperies
57149903 Slip covers
57149904 Upholstery materials
5719 Miscellaneous Home furnishings
571900 Miscellaneous home furnishings
57190000 Miscellaneous home furnishings
571901 Kitchenware
57190100 Kitchenware
57190101 Aluminum ware
57190102 China
57190103 Cookware, except aluminum
57190104 Crockery
57190105 Cutlery
57190106 Enamelware
57190107 Glassware
57190108 Metal ware
47
57190109 57190110 571902 57190200 57190201 57190202 571903 57190300 57190301 57190302 57190303 571904 57190400 57190401 57190402 57190403 571905 57190500 57190501 57190502 571906 57190600 57190601 57190602 571999 57199901 57199902 57199903 57199904 57199905 57199906 57199907 57199908 5722 572200 57220000 572201 57220100 57220101 572202 57220200 57220201 57220202 57220203 57220204 57220205 57220206 57220207 57220208 572299 57229901 57229902 Tin ware
Barbeque grills
Lighting, lamps, and accessories
Lighting, lamps, and accessories
Lamps and lamp shades
Lighting fixtures
Fireplaces and wood burning stoves
Fireplaces and wood burning stoves
Fireplace equipment and accessories
Wood burning stoves
Coal burning stoves
Window furnishings
Window furnishings
Venetian blinds
Vertical blinds
Window shades, NEC
Beddings and linens
Beddings and linens
Bedding (sheets, blankets, spreads, and pillows)
Linens
Pictures and mirrors
Pictures and mirrors
Mirrors
Pictures, wall
Miscellaneous home furnishings stores, NEC
Bath accessories
Brooms
Brushes
Closet organizers and shelving units
House wares, NEC
Pottery
Towels
Wicker, rattan, or reed home furnishings
Household appliance stores
Household appliance stores
Gas household appliances
Gas household appliances
Gas ranges
Electric household appliances
Electric household appliances
Air conditioning room units, self-contained
Electric household appliances, major
Electric household appliances, small
Electric ranges
Fans, electric
Garbage disposals
Microwave ovens
Vacuum cleaners
Household appliance stores, NEC
Appliance parts
Kitchens, complete (sinks, cabinets, etc.)
48
57229903 57229904 57229905 57229906 5731 573100 57310000 573101 57310100 57310101 573102 57310200 57310201 57310202 57310203 573199 57319901 57319902 57319903 57319904 57319905 57319906 57319907 57319908 57319909 57319910 5734 573400 57340000 573401 57340100 57340101 57340102 573402 57340200 57340201 57340202 57340203 57340204 57340205 573499 57349901 5735 573500 57350000 573501 57350100 57350101 57350102 573502 57350200 57350201 Sewing machines
Stoves, household, NEC
Sun tanning equipment and supplies
Kerosene heaters
Radio, Television, and Electronic Stores
Radio, television, and electronic stores
Radio, television, and electronic stores
Antennas
Antennas
Antennas, satellite dish
Video cameras, recorders, and accessories
Video cameras, recorders, and accessories
Video cameras and accessories
Video recorders, players, disc players, and accessories
Video tapes, blank
Radio, television, and electronic stores, NEC
Automotive sound equipment
Consumer electronic equipment, NEC
High fidelity stereo equipment
Marine radios and radar equipment
Phonographs
Radios, receiver type
Radios, two-way, citizens band, weather, short-wave, etc.
Tape recorders and players
Television sets
Metal detectors
Computer and Software Stores
Computer and software stores
Computer and software stores
Computer peripheral equipment
Computer peripheral equipment
Modems, monitors, terminals, and disk drives: computers
Printers and plotters: computers
Computer software and accessories
Computer software and accessories
Computer tapes
Magnetic disks
Software, business and non-game
Software, computer games
Word processing equipment and supplies
Computer and software stores, NEC
Personal computers
Record and Prerecorded Tape Stores
Record and prerecorded tape stores
Record and prerecorded tape stores
Video discs and tapes, prerecorded
Video discs and tapes, prerecorded
Video discs, prerecorded
Video tapes, prerecorded
Records, audio discs, and tapes
Records, audio discs, and tapes
Audio tapes, prerecorded
49
57350202 57350203 5736 573600 57360000 573601 57360100 57360101 57360102 573699 57369901 57369902 57369903 57369904 57369905 57369906 Compact discs
Records
Musical Instrument Stores
Musical instrument stores
Musical instrument stores
Keyboard instruments
Keyboard instruments
Organs
Pianos
Musical instrument stores, NEC
Band instruments
Brass instruments
Drums and related percussion instruments
Sheet music
String instruments
Wind instruments
50
Eating & Drinking Places
SIC Code
Industry Description
58 Eating and Drinking Places
5812 Eating Places
581200 Eating places
58120000 Eating places
581201 Ethnic food restaurants
58120100 Ethnic food restaurants
58120101 American restaurant
58120102 Cajun restaurant
58120103
Chinese restaurant
58120104 French restaurant
58120105 German restaurant
58120106 Greek restaurant
58120107 Indian/Pakistan restaurant
58120108 Italian restaurant
58120109 Japanese restaurant
58120110 Korean restaurant
58120111 Lebanese restaurant
58120112 Mexican restaurant
58120113 Spanish restaurant
58120114 Sushi bar
58120115 Thai restaurant
58120116 Vietnamese restaurant
58120117 Pakistani restaurant
581202 Ice cream, soft drink and soda fountain stands
58120200 Ice cream, soft drink and soda fountain stands
58120201 Concessionaire
58120202 Frozen yogurt stand
58120203 Ice cream stands or dairy bars
58120204 Snow cone stand
58120205 Soda fountain
58120206 Soft drink stand
581203 Fast food restaurants and stands
58120300 Fast food restaurants and stands
58120301 Box lunch stand
58120302 Carry-out only (except pizza) restaurant
58120303 Chili stand
58120304 Coffee shop
58120305 Delicatessen (eating places)
58120306 Drive-in restaurant
58120307 Fast-food restaurant, chain
58120308 Fast-food restaurant, independent
58120309 Food bars
58120310 Grills (eating places)
58120311 Hamburger stand
58120312 Hot dog stand
58120313 Sandwiches and submarines shop
58120314 Snack bar
58120315 Snack shop
581204 Lunchrooms and cafeterias
58120400 Lunchrooms and cafeterias
51
58120401 Automat (eating places)
58120402 Cafeteria
58120403 Luncheonette
58120404 Lunchroom
58120405 Restaurant, lunch counter
581205 Family restaurants
58120500 Family restaurants
58120501 Restaurant, family: chain
58120502 Restaurant, family: independent
581206 Pizza restaurants
58120600 Pizza restaurants
58120601 Pizzeria, chain
58120602 Pizzeria, independent
581207 Seafood restaurants
58120700 Seafood restaurants
58120701 Oyster bar
58120702 Seafood shack
581208 Steak and barbecue restaurants
58120800 Steak and barbecue restaurants
58120801 Barbecue restaurant
58120802 Steak restaurant
581299 Eating places, NEC
58129901 Buffet (eating places)
58129902 Café
58129903 Caterers
58129904 Chicken restaurant
58129905 Commissary restaurant
58129906 Contract food services
58129907Diner
58129908 Dinner theater
58129909 Health food restaurant
5813 Drinking Places
581300 Drinking places
58130000 Drinking places
581301 Bars and lounges
58130100 Bars and lounges
58130101 Bar (drinking places)
58130102 Beer garden (drinking places)
58130103 Cocktail lounge
58130104 Saloon
58130105 Tavern (drinking places)
58130106 Wine bar
581302 Night clubs
58130200 Night clubs
58130201 Cabaret
58130202 Discotheque
52
Miscellaneous Retail
SIC Code
Industry Description
59 Miscellaneous Retail
5912 Drug Stores and Proprietary Stores
591200 Drug stores and proprietary stores
59120000 Drug stores and proprietary stores
591299 Drug stores and proprietary stores, NEC
59129901 Drug stores
59129902 Proprietary (non-prescription medicine) stores
5921 Liquor Stores
592100 Liquor stores
59210000 Liquor stores
592101 Wine and beer
59210100 Wine and beer
59210101 Beer (packaged)
59210102 Wine
592199 Liquor stores, NEC
59219901 Hard liquor
5932 Used Merchandise Stores
593200 Used merchandise stores
59320000 Used merchandise stores
593201 Home furnishings and appliances, secondhand
59320100 Home furnishings and appliances, secondhand
59320101 Furniture, secondhand
59320102 Home furnishings, secondhand
59320103 Household appliances, used
593202 Antiques
59320200 Antiques
59320201 Art objects, antique
59320202 Glassware, antique
593203 Book stores, secondhand
59320300 Book stores, secondhand
59320301 Manuscripts, rare
59320302 Rare books
593204 Clothing and shoes, secondhand
59320400 Clothing and shoes, secondhand
59320401 Clothing, secondhand
59320402 Shoes, secondhand
593205 Office furniture and store fixtures, secondhand
59320500 Office furniture and store fixtures, secondhand
59320501 Office furniture, secondhand
59320502 Store fixtures and equipment, secondhand
593299 Used merchandise stores, NEC
59329901 Building materials, secondhand
59329902 Computers and accessories, secondhand
59329903 Musical instruments, secondhand
59329904 Pawnshop
59329905 Records, secondhand
59329906 Stereo equipment, secondhand
5941 Sporting Goods and Bicycle Shops
594100 Sporting goods and bicycle shops
59410000 Sporting goods and bicycle shops
53
594101 Fishing equipment
59410100 Fishing equipment
59410101 Bait and tackle
59410102 Fish finders and other electronic fishing equipment
594102 Hunting equipment
59410200 Hunting equipment
59410201Ammunition
59410202 Firearms
594103 Golf, tennis, and ski shops
59410300 Golf, tennis, and ski shops
59410301 Golf goods and equipment
59410302 Skiing equipment
59410303 Tennis goods and equipment
594104 Exercise equipment
59410400 Exercise equipment
59410401 Gymnasium equipment, NEC
59410402 Trampolines and equipment
594105 Water sport equipment
59410500 Water sport equipment
59410501 Skin diving, scuba equipment and supplies
59410502 Surfing equipment and supplies
59410503 Windsurfing and sail boarding equipment
594106 Camping and backpacking equipment
59410600 Camping and backpacking equipment
59410601 Backpacking equipment
59410602 Camping equipment
594107 Team sports equipment
59410700 Team sports equipment
59410701 Baseball equipment
59410702 Basketball equipment
59410703 Football equipment
59410704 Hockey equipment, except skates
59410705 Soccer supplies
594199 Sporting goods and bicycle shops, NEC
59419901 Archery supplies
59419902 Bicycle and bicycle parts
59419903 Bowling equipment and supplies
59419904 Martial arts equipment and supplies
59419905 Playground equipment
59419906 Pool and billiard tables
59419907 Saddlery and equestrian equipment
59419908 Skateboarding equipment
59419909 Skating equipment
59419910 Specialty sport supplies, NEC
5942 Book Stores
594200 Book stores
59420000 Book stores
594299 Book stores, NEC
59429901 Books, foreign
59429902 Books, religious
59429903 Children’s books
59429904 College book stores
54
59429905 5943 594300 59430000 594399 59439901 59439902 59439903 59439904 5944 594400 59440000 594401 59440100 59440101 59440102 594499 59449901 59449902 5945 594500 59450000 594501 59450100 59450101 59450102 59450103 59450104 594502 59450200 59450201 59450202 59450203 594599 59459901 5946 594600 59460000 594699 59469901 59469902 5947 594700 59470000 594701 59470100 59470101 59470102 59470103 59470104 59470105 59470106 Comic books
Stationery Stores
Stationery stores
Stationery stores
Stationery stores, NEC
Notary and corporate seals
Office forms and supplies
School supplies
Writing supplies
Jewelry Stores
Jewelry stores
Jewelry stores
Clock and watch stores
Clock and watch stores
Clocks
Watches
Jewelry stores, NEC
Jewelry, precious stones and precious metals
Silverware
Hobby, Toy, and Game Shops
Hobby, toy, and game shops
Hobby, toy, and game shops
Hobby and craft supplies
Hobby and craft supplies
Arts and crafts supplies
Ceramics supplies
Hobbies, NEC
Models, toy and hobby
Toys and games
Toys and games
Children’s toys and games, except dolls
Dolls and accessories
Games (chess, backgammon, and other durable games)
Hobby, toy, and game shops, NEC
Kite stores
Camera and Photographic Supply Stores
Camera and photographic supply stores
Camera and photographic supply stores
Camera and photographic supply stores, NEC
Cameras
Photographic supplies
Gift, Novelty, and Souvenir Shop
Gift, novelty, and souvenir shop
Gift, novelty, and souvenir shop
Gifts and novelties
Gifts and novelties
Artcraft and carvings
Balloon shops
Gift baskets
Gift shop
Novelties
Party favors
55
594799 59479901 59479902 59479903 5948 594800 59480000 594899 59489901 59489902 59489903 5949 594900 59490000 594901 59490100 59490101 59490102 594902 59490200 59490201 59490202
59490203 59490204 59490205 59490206 59490207 5961 596100 59610000 596101 59610100 59610101 59610102 596102 59610200 59610201 59610202 59610203 596103 59610300 59610301 59610302 59610303 596104 59610400 59610401 59610402 59610403 596199 59619901 59619902
Gift, novelty, and souvenir shop, NEC
Greeting cards
Souvenirs
Trading cards: baseball or other sports, entertainment, etc.
Luggage and Leather Goods Stores
Luggage and leather goods stores
Luggage and leather goods stores
Luggage and leather goods stores, NEC
Leather goods, except luggage and shoes
Luggage, except footlockers and trunks
Trunks (luggage)
Sewing, Needlework, and Piece Goods
Sewing, needlework, and piece goods
Sewing, needlework, and piece goods
Fabric stores piece goods
Fabric stores piece goods
Bridal fabrics
Fabric, remnants
Sewing and needlework
Sewing and needlework
Knitting goods and supplies
Needlework goods and supplies
Notions, including trim
Patterns: sewing, knitting and needlework
Quilting materials and supplies
Sewing supplies
Weaving goods and supplies
Catalog and Mail-order Houses
Catalog and mail-order houses
Catalog and mail-order houses
Food, mail order
Food, mail order
Cheese, mail order
Fruit, mail order
Computer equipment and electronics, mail order
Computer equipment and electronics, mail order
Computer software, mail order
Computers and peripheral equipment, mail order
Electronic kits and parts, mail order
Book and record clubs
Book and record clubs
Book club, mail order
Magazines, mail order
Record and/or tape (music or video) club, mail order
Stamps, coins, and other collectibles, mail order
Stamps, coins, and other collectibles, mail order
Coins, mail order
Collectibles and antiques, mail order
Stamps, mail order
Catalog and mail-order houses, NEC
Arts and crafts equipment and supplies, mail order
Automotive supplies and equipment, mail order
56
59619903 59619904 59619905 59619906 59619907 59619908 59619909 59619910 59619911 59619912 59619913 59619914 59619915 59619916 59619917 59619918 59619919 59619920 59619921 59619922 59619923 59619924 5962 596200 59620000 596201 59620100 59620101 59620102 596202
59620200 59620201 59620202 596299 59629901 59629902 5963 596300 59630000 596301 59630100 59630101 59630102 59630103 596302 59630200 59630201 59630202 59630203 59630204 59630205 Books, mail order (except book clubs)
Cards, mail order
Catalog sales
Clothing, mail order (except women’s)
Cosmetics and perfumes, mail order
Educational supplies and equipment, mail order
Fishing, hunting and camping equipment and supplies:
by mail
Fitness and sporting goods, mail order
Flowers, plants and bulbs: mail order
Furniture and furnishings, mail order
General merchandise, mail order
Gift items, mail order
Jewelry, mail order
Mail order house, NEC
Mail order house, order taking office only
Novelty merchandise, mail order
Religious merchandise, mail order
Television, home shopping
Tools and hardware, mail order
Toys and games (including dolls and models), mail order
Women’s apparel, mail order
Pharmaceuticals, mail order
Merchandising Machine Operators
Merchandising machine operators
Merchandising machine operators
Food vending machines
Food vending machines
Candy and snack food vending machines
Sandwich and hot food vending machines
Beverage vending machines
Beverage vending machines
Cold drinks vending machines
Hot drinks and soup vending machines
Merchandising machine operators, NEC
Cigarettes vending machines
Novelty vending machines
Direct Selling Establishments
Direct selling establishments
Direct selling establishments
Beverage services, direct sales
Beverage services, direct sales
Bottled water delivery
Coffee, soda, beer, etc: house-to-house sales
Milk delivery
Food services, direct sales
Food services, direct sales
Bakery goods, house-to-house
Dairy products, house-to-house
Food service, coffee-cart
Food service, mobile, except coffee-cart
Ice cream wagon
57
59630206 59630207 596303 59630300 59630301 59630302 59630303 59630304 596304 59630400 59630401 59630402 59630403 59630404 59630405 596399 59639901 59639902 59639903 59639904
59639905 59639906 59639907 5983 598300 59830000 5984 598400 59840000 598499 59849901 59849902 59849903 5989 598900 59890000 598999 59899901 59899902 5992 599200 59920000 599299 59929901 59929902 5993 599300 59930000 599399 59939901 59939902 59939903 Lunch wagon
Snacks, direct sales
Encyclopedias and publications, direct sales
Encyclopedias and publications, direct sales
Book sales, house-to-house
Encyclopedias, house-to-house
Magazine subscriptions, house-to-house
Newspapers, home delivery, not by printers or publishers
Home related products, direct sales
Home related products, direct sales
Appliance sales, house-to-house
Drapes and curtains, house-to-house
Furnishings, including furniture, house-to-house
House ware sales, house-to-house
Vacuum cleaner sales, house-to-house
Direct selling establishments, NEC
Canvassers
Clothing sales, house-to-house
Cosmetic sales, house-to-house
Direct sales, telemarketing
Jewelry sales, house-to-house
Lingerie sales, house-to-house
Party-plan merchandising
Fuel Oil Dealers
Fuel oil dealers
Fuel oil dealers
Liquefied Petroleum Gas Dealers
Liquefied petroleum gas dealers
Liquefied petroleum gas dealers
Liquefied petroleum gas dealers, NEC
Butane gas, bottled
Liquefied petroleum gas, delivered to customers’ premises
Propane gas, bottled
Fuel Dealers, NEC
Fuel dealers, NEC
Fuel dealers, NEC
Fuel dealers, NEC
Coal
Wood (fuel)
Florists
Florists
Florists
Florists, NEC
Flowers, fresh
Plants, potted
Tobacco Stores and Stands
Tobacco stores and stands
Tobacco stores and stands
Tobacco stores and stands, NEC
Cigar store
Cigarette store
Pipe store
58
59939904 5994 599400 59940000 599499 59949901 59949902 5995 599500 59950000 599599 59959901 59959902 59959903 5999 599900 59990000 599901 59990100 59990101 59990102 59990103 599902 59990200 59990201 59990202 59990203 599903 59990300 59990301 59990302 59990303 59990304 599904 59990400 59990401 59990402 599905 59990500 59990501 59990502 59990503 599906 59990600 59990601 59990602 59990603 59990604 59990605 599907 59990700 59990701 Tobacconist
News Dealers and Newsstands
News dealers and newsstands
News dealers and newsstands
News dealers and newsstands, NEC
Magazine stand
Newsstand
Optical Goods Stores
Optical goods stores
Optical goods stores
Optical goods stores, NEC
Contact lenses, prescription
Eyeglasses, prescription
Opticians
Miscellaneous Retail Stores, NEC
Miscellaneous retail stores, NEC
Alarm and safety equipment stores
Alarm and safety equipment stores
Alarm signal systems
Fire extinguishers
Safety supplies and equipment
Art and architectural supplies
Art and architectural supplies
Architectural supplies
Artists’ supplies and materials
Drafting equipment and supplies
Banners, flags, decals, and posters
Banners, flags, decals, and posters
Banners
Decals
Flags
Posters
Binoculars and telescopes
Binoculars and telescopes
Binoculars
Telescopes
Coins and stamps
Coins and stamps
Coins
Numismatist shops
Stamps (philatelist)
Telephone and communication equipment
Telephone and communication equipment
Audio-visual equipment and supplies
Communication equipment
Telephone equipment and systems
Facsimile equipment
Mobile telephones and equipment
Engine and motor equipment and supplies
Engine and motor equipment and supplies
Engines and parts, air-cooled
59
59990702 599908 59990800 59990801
59990802 59990803 599909
59990900 59990901
59990902 59990903 59990904 59990905 59990906 59990907 59990908 599910 59991000 59991001 59991002 59991003 599911 59991100 59991101 59991102 59991103 59991104 59991105 599912 59991200 59991201 59991202 59991203 59991204 59991205 59991206 599913 59991300 59991301 59991302 59991303 59991304 599914 59991400 59991401 59991402 59991403 599915 59991500 59991501 Motors, electric
Farm equipment and supplies
Farm equipment and supplies
Farm machinery, NEC
Farm tractors
Feed and farm supply
Medical apparatus and supplies
Medical apparatus and supplies
Artificial limbs
Convalescent equipment and supplies
Hearing aids
Hospital equipment and supplies
Incontinent care products
Orthopedic and prosthesis applications
Technical aids for the handicapped
Wheelchair lifts
Monuments and tombstones
Monuments and tombstones
Gravestones, finished
Monuments, finished to custom order
Tombstones
Pets and pet supplies
Pets and pet supplies
Aquarium supplies
Pet food
Pet supplies
Pets
Tropical fish
Swimming pools, hot tubs, and sauna equipment
and supplies
Swimming pools, hot tubs, and sauna equipment
and supplies
Hot tub and spa chemicals, equipment, and supplies
Sauna equipment and supplies
Spas and hot tubs
Swimming pool chemicals, equipment, and supplies
Swimming pools, above ground
Whirlpool baths
Toiletries, cosmetics, and perfumes
Toiletries, cosmetics, and perfumes
Cosmetics
Perfumes and colognes
Toilet preparations
Hair care products
Typewriters and business machines
Typewriters and business machines
Business machines and equipment
Photocopy machines
Typewriters
Gems and precious stones
Gems and precious stones
Gem stones, rough
60
59991502 599916 59991600 59991601 59991602 59991603
59991604 59991605 59991606 59991607 599917 59991700 59991701 59991702 599918 59991800 59991801 59991802 59991803 59991804 59991805 59991806 59991807 59991808 599999 59999901 59999902 59999903 59999904 59999905 59999906 59999907 59999908 59999909 59999910 59999911 59999912 59999913 59999914 59999915 59999916 59999917 59999918 59999919 59999920 59999921 59999922 59999923 59999924 59999925 59999926 59999927 Stones, crystalline: rough
Art, picture frames, and decorations
Art, picture frames, and decorations
Art dealers
Artificial flowers
Candle shops
Christmas lights and decorations
Heraldic insignia
Picture frames, ready made
Collectible plates
Educational aids and electronic training materials
Educational aids and electronic training materials
Education aids, devices and supplies
Training materials, electronic
Infant furnishings and equipment
Infant furnishings and equipment
Baby carriages and strollers
Bassinets
Child restraint seats, automotive
Children’s equipment, NEC
Children’s furniture, NEC
Cribs
High chairs
Playpens
Alcoholic beverage making equipment and supplies
Auction rooms (general merchandise)
Autograph supplies
Awnings
Batteries, non-automotive
Cake decorating supplies
Canvas products
Cleaning equipment and supplies
Concrete products, pre-cast
Electronic parts and equipment
Fireworks
Foam and foam products
Ice
Insecticide
Maps and charts
Plumbing and heating supplies
Police supply stores
Razors, electric
Religious goods
Rock and stone specimens
Rubber stamps
Sales barn
Sunglasses
Tents
Theater programs
Theatrical equipment and supplies
Trophies and plaques
61
59999928
59999929 59999930 59999931 59999932 59999933 59999934 Vaults and safes
Water purification equipment
Packaging materials: boxes, padding, etc.
Welding supplies
Air purification equipment
Fiberglass materials, except insulation
Condoms
62
Appendix B:
Retail Site Data Form
Use the following form to gather data on existing properties in your community. Keep these
forms on file, as they will prove invaluable when recruiting retailers and restaurants with
specific property requirements.
63
Retail Site Data Form
Site Location: __________________________________________________________________________________
Street Address: _________________________________________________________________________________
City: ________________ County _______________ State _____ Zip ___________
 Free Standing  Pad Site
 Inline
 Mall
 Neighborhood Center  Community Center
 Other ___________________________________________
 Regional Center
CONTACTS
Owner/Landlord: ________________________________________________________________________________
Address: _______________________________________________________________________________________
Telephone: ____________________________ Fax: _______________________________________________
Broker/Company: _______________________________________________________________________________
Address: _______________________________________________________________________________________
Telephone: ____________________________ Fax: _______________________________________________
TRANSACTION
 Purchase
 Lease
Purchase $ _____________________________________________________________________________________
Annual Lease $ _________________________________________________________________________________
CAM/SF $ ______________ Taxes/SF: $ _________________ Insurance/SF: $ _______________________
SITE DATA
Total Property Size/Square Feet: ___________________________________________________________________
Property Dimensions: Front __________ Left __________ Right __________ Rear ________
Building Dimensions/Square Feet: _________________________________________________________________
Former Use of Site: ______________________________________________________________________________
Corner lot: Yes ____________________
Distance to Stop Light ________________ feet
No _________________________
Stop Sign: ____________________ feet
Maximum Signage Allowed: _______________ square feet
Height __________________________________
Pole Sign Available? Yes ___________ No ____________ Maximum Size _______________________________
Number of on-site parking spaces is: ______________ Formula for computing the required number of on-site parking spaces
is: _______________________________________________________________
Zoning Jurisdiction: City _______________ County __________________________________________________
Present Zoning: Commercial ____ Industrial ____ Residential _____Classification _____
Will present zoning permit carry-out restaurant: Yes ___________ No _____________
Is there a REA with adjacent property owners: Yes ____________ No _____________
Is site serviced by all required utilities: Yes ____ No ____ Comments ____________________________________
Does site require fill: Yes ______ No ______
Does site have a drive-thru: Yes _______ No _______
STREET AND HIGHWAY DATA
Primary or Facing Street
Name_______________________________________________________________________________________
Number of traffic lanes ____________ Speed limit _____________ MPH
Traffic Count ___________________ Date of Traffic Count ____________________________________________
Type of Street: Concrete _________________ Asphalt ________________________________________________
Condition of Street: Good ________________ Fair ________________ Poor ______________________________
Dividers or Median: Yes ______________ No ______________
Divider cut allowed: Yes ______________ No ______________
Existing crossover: Yes _____________ No ____________ Where _______________________________________
Future highway changes anticipated: Yes _____ No _____ Where _______________________________________
What ________________________________________________________________________________________
Size of primary curb cuts: Maximum _______________________________________________________________
Number of curb cuts permitted: Front ____________ Side ___________ Rear _____________________________
Deceleration lane required: Yes _______ No _______ Width __________ Length ___________________________
Secondary Streets
Name _______________________________________________________________________________________
Number of traffic lanes _____________ Speed limit ________ MPH
Traffic Count _____________________ Date of Traffic Count ___________________________________________
Type of Street: Concrete ___________________ Asphalt ______________________________________________
Condition of Street: Good _____________ Fair __________________ Poor ______________________________
Dividers of Median: Yes ______ No _______ Width ____________ Type_________________________________
Divider cut allowed: Yes ___________ No _____________
Existing crossover: Yes ________ No ________ Where ______________________________________________
Future highway changes anticipated: Yes _______ No ________ When _________________________________
What __________________________________________________________________________________________
Size of primary curb cuts: Maximum __________________________________________________________________
Number of curbs cuts permitted: Front ___________ Side ___________ Rear_______________________________
Deceleration lane required: Yes ____ No ____ Width _____________ Length ___________________________
MARKETING DATA
Significant Competitors
NameDistance
1. __________________________
_________________________
2. __________________________
_________________________
3. __________________________
_________________________
4. __________________________
_________________________
Shopping Centers
1. Name _____________________________ Total Square Feet ___________Distance _____________________
Major Retailer ____________________________ Total Square Feet ___________________________________
Major Retailer __________________________ Total Square Feet _____________________________________
2. Name ____________________________Total Square Feet ______________Distance ____________________
Major Retailer _________________________ Total Square Feet ______________________________________
3. Name ____________________________ Total Square Feet ______________ Distance ____________________
Hotels
1.
Name _______________________________________________ Total Rooms ___________________________
Price Range $_________________________________________ Distance ______________________________
2.
Name ________________________________________________ Total Rooms __________________________
3.
Name ________________________________________________ Total Rooms __________________________
Schools
1.
High School_________________________________________________________________________________
Distance _________________ Enrollment _________ Significant to site: Yes _____ No _______
2. High School_________________________________________________________________________________
Distance __________________ Enrollment ________ Significant to site: Yes ______ No _______
3.
High School_________________________________________________________________________________
Distance _________________ Enrollment _________ Significant to site: Yes _______ No ________
DEMOGRAPHICS
CommunityRetail Trade Area
Population ________________________________
Average Household Income
________________
________________
Per Capita Income
________________
________________
Remarks:
The Retail Coach, LLC
P.O. Box 7272
Tupelo, MS 38802-7272
tel662.844.2155
fax662.844.2738
info@theretailcoach.net
Appendix C:
Retail Outlook Guide
The Retail Outlook Guide is a one-page, general marketing guide for the community which
provides a basic summary of community demographics, as well as a Retail Trade Area map and
contact information.
68
Retail Outlook Guide
Brenham, Texas
For more information, contact:
Brenham Economic Development
Foundation
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Retail Trade Area
Summary
Population
Income
2000
2010
2013
Estimate
2018
Projection
Brenham
14,968
15,880
15,931
16,306
Retail Trade Area
49,983
56,463
56,981
58,800
Race Distribution
2013 Estimate
Age
2013
Estimate
Groups
Median Household
$41,479
Per Capita (2012)
$21,320
2013
Estimate
72.96%
Under 5 Years
Black or African
American
16.62%
5-14 Years
11.97%
15-20 Years
8.94%
6.12%
21-24 Years
5.07%
25-34 Years
10.79%
35-44 Years
10.67%
45-54 Years
13.64%
American Indian/
Alaskan
0.56%
Asian
0.91%
Native Hawaiian/
Islander
0.03%
Other Race
7.19%
55 Years and Over
32.79%
Two or More Races
1.73%
Distribution
2013
Estimate
17.79%
$58,843
Educational Attainment
White
Hispanic or Latino
(of any race)
Average Household
Median Age
41.70
Average Age
41.10
2013
Estimate
Graduate or Professional
Bachelor's Degree
7.22%
15.80%
Associate Degree
5.61%
Some College, No
Degree
19.11%
High School
Graduate
32.48%
Some High School,
No Degree
10.73%
Less than 9th
Grade
October 2012. All information furnished is from sources deemed reliable and is submitted subject to errors, omissions, change of terms and/or conditions.
Prepared by The Retail Coach, LLC, a national retail consulting and market research firm. 662.844.2155.
9.04%
Appendix D:
Retail Gap Sector Summaries
Provided on the following pages are one-page retail gap summary “flyers” which are geared
towards marketing individual retail sectors with leakages to corresponding retailers and
restaurants.
70
Paint, Glass and Wallpaper Opportunity
Brenham, Texas
Leakage Summary
Brenham, Texas is leaking approximately
$3,340,425 in Paint, Glass and Wallpaper
sales.
Retail leakage occurs when actual sales within a
retail trade area are less than its potential sales.
Retail surplus, on the other hand, occurs when
actual sales within a retail trade area are greater
than its potential sales.
Retail leakage and surplus figures are used to
identify the relative health of a community’s retail
market.
Paint, Glass and Wallpaper
$6,000,000
$5,040,425
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,700,000
$1,000,000
$0
Potential Sales
Est. Actual Sales
Brenham, Texas Retail Trade Area
Retail Trade Area Population
56,981
$58,843
Per Capita Income (2012)
$21,320
Population by Race/Ethnicity
White
72.96%
Black or African American
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Sources: The Retail Coach, LLC | U.S. Census Bureau | Nielsen 2011, 2012
October 2012. All information furnished is from sources deemed reliable and is submitted subject to errors,
omissions, change of terms and/or conditions. Prepared by The Retail Coach, LLC, a national retail consulting
and market research firm. 662.844.2155.
Hardware Stores Opportunity
Brenham, Texas
Leakage Summary
$3,834,862 in Hardware Stores sales.
Hardware Stores
$9,834,862
$10,000,000
$9,000,000
$8,000,000
market.
$7,000,000
$6,000,000
$6,000,000
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,000,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Retail Nurseries and Garden Opportunity
Brenham, Texas
Leakage Summary
$3,808,023 in Retail Nurseries and Garden
sales.
market.
Retail Nurseries and Garden
$6,000,000
$5,508,022
$5,000,000
$4,000,000
$3,000,000
$2,000,000
$1,700,000
$1,000,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
General Merchandise Stores Opportunity
Brenham, Texas
Leakage Summary
$12,527,740 in General Merchandise Stores
sales.
market.
$70,000,000
$62,527,740
$60,000,000
$50,000,000
$50,000,000
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Grocery Stores Opportunity
Brenham, Texas
Leakage Summary
$31,531,560 in Grocery Stores sales.
Grocery Stores
$80,000,000
$71,531,564
$70,000,000
market.
$60,000,000
$50,000,000
$40,000,000
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Fruit and Vegetable Markets Opportunity
Brenham, Texas
Leakage Summary
$991,713 in Fruit and Vegetable Markets
sales.
market.
$1,391,712
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$400,000
$200,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Candy, Nut and Confection Stores Opportunity
Brenham, Texas
Leakage Summary
$36,317 in Candy, Nut and Confection Stores
sales.
market.
Candy, Nut and Confection Stores
$240,000
$236,317
$230,000
$220,000
$210,000
$200,000
$200,000
$190,000
$180,000
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Dairy Products Stores Opportunity
Brenham, Texas
Leakage Summary
$120,475 in Dairy Products Stores sales.
$140,000
$120,475
$120,000
market.
$100,000
$80,000
$60,000
$40,000
$20,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Retail Bakeries Opportunity
Brenham, Texas
Leakage Summary
$456,020 in Retail Bakeries sales.
Retail Bakeries
$900,000
$856,020
$800,000
market.
$700,000
$600,000
$500,000
$400,000
$400,000
$300,000
$200,000
$100,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Miscellaneous Food Stores Opportunity
Brenham, Texas
Leakage Summary
$1,379,858 in Miscellaneous Food Stores
sales.
$4,879,858
$5,000,000
$4,500,000
$4,000,000
market.
$3,500,000
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Used Car Dealers Opportunity
Brenham, Texas
Leakage Summary
$14,016,050 in Used Car Dealers sales.
Used Car Dealers
$15,916,050
$16,000,000
$14,000,000
$12,000,000
$10,000,000
$8,000,000
market.
$6,000,000
$4,000,000
$2,000,000
$1,900,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Auto and Home Supply Stores Opportunity
Brenham, Texas
Leakage Summary
$13,369,370 in Auto and Home Supply
Stores sales.
Auto and Home Supply Stores
$25,000,000
$20,969,368
$20,000,000
market.
$15,000,000
$10,000,000
$7,600,000
$5,000,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Boat Dealers Opportunity
Brenham, Texas
Leakage Summary
$1,801,692 in Boat Dealers sales.
Boat Dealers
$2,000,000
$1,801,691
$1,800,000
$1,600,000
$1,400,000
$1,200,000
$1,000,000
market.
$800,000
$600,000
$400,000
$200,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Recreational Vehicle Dealers Opportunity
Brenham, Texas
Leakage Summary
$1,171,263 in Recreational Vehicle Dealers
sales.
$3,000,000
$2,871,263
$2,500,000
$2,000,000
$1,700,000
$1,500,000
$1,000,000
market.
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Automotive Dealers, NEC Opportunity
Brenham, Texas
Leakage Summary
$4,155,193 in Automotive Dealers, NEC
sales.
market.
$4,500,000
$4,155,193
$4,000,000
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Men’s and Boys’ Clothing Stores Opportunity
Brenham, Texas
Leakage Summary
$1,420,925 in Men’s and Boys’ Clothing
Stores sales.
market.
Men's and Boys' Clothing Stores
$1,600,000
$1,420,925
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Women’s Clothing Stores Opportunity
Brenham, Texas
Leakage Summary
$1,730,843 in Women’s Clothing Stores
sales.
Women's Clothing Stores
$3,000,000
$2,730,843
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$1,000,000
market.
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Women’s Accessory and Specialty Stores
Brenham, Texas
Leakage Summary
Women's Accessory and Specialty Stores
$197,891 in Women’s Accessory and
Specialty Stores sales.
market.
$397,891
$400,000
$350,000
$300,000
$250,000
$200,000
$200,000
$150,000
$100,000
$50,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Children’s and Infants’ Wear Opportunity
Brenham, Texas
Leakage Summary
$704,922 in Children’s and Infants’ Wear
sales.
market.
Children's and Infants' Wear
$800,000
$704,922
$700,000
$600,000
$500,000
$400,000
$300,000
$200,000
$100,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Family Clothing Stores Opportunity
Brenham, Texas
Leakage Summary
$624,302 in Family Clothing Stores sales.
$3,500,000
$3,124,302
$3,000,000
market.
$2,500,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Shoe Stores Opportunity
Brenham, Texas
Leakage Summary
$3,007,815 in Shoe Stores sales.
Shoe Stores
$4,000,000
$3,607,815
$3,500,000
market.
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$600,000
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Brenham, Texas
Leakage Summary
$1,071,673 in Miscellaneous Apparel and
Accessory Stores sales.
market.
$1,771,673
$1,800,000
$1,600,000
$1,400,000
$1,200,000
$1,000,000
$800,000
$700,000
$600,000
$400,000
$200,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Home Furniture and Furnishing Opportunity
Brenham, Texas
Leakage Summary
$6,083,030 in Home Furniture and
Furnishing sales.
market.
Home Furniture and Furnishing
$15,583,030
$16,000,000
$14,000,000
$12,000,000
$10,000,000
$9,500,000
$8,000,000
$6,000,000
$4,000,000
$2,000,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Household Appliance Stores Opportunity
Brenham, Texas
Leakage Summary
$1,349,337 in Household Appliance Stores
sales.
market.
$3,500,000
$3,349,337
$3,000,000
$2,500,000
$2,000,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Radio, TV, and Computer Stores Opportunity
Brenham, Texas
Leakage Summary
$35,088,720 in Radio, TV, and Computer
Stores sales.
market.
Radio, TV, and Computer Stores
$40,000,000
$36,788,715
$35,000,000
$30,000,000
$25,000,000
$20,000,000
$15,000,000
$10,000,000
$5,000,000
$1,700,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Eating Places Opportunity
Brenham, Texas
Leakage Summary
$49,232,660 in Eating Places sales.
Eating Places
$90,000,000
$81,232,654
$80,000,000
market.
$70,000,000
$60,000,000
$50,000,000
$40,000,000
$32,000,000
$30,000,000
$20,000,000
$10,000,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Drinking Places Opportunity
Brenham, Texas
Leakage Summary
$1,038,922 in Drinking Places sales.
Drinking Places
$2,438,922
$2,500,000
$2,000,000
$1,500,000
$1,400,000
$1,000,000
market.
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Used Merchandise Stores Opportunity
Brenham, Texas
Leakage Summary
$118,990 in Used Merchandise Stores sales.
Used Merchandise Stores
$3,218,990
$3,220,000
$3,200,000
market.
$3,180,000
$3,160,000
$3,140,000
$3,120,000
$3,100,000
$3,100,000
$3,080,000
$3,060,000
$3,040,000
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Sporting Goods, Bicycle and Gun Stores
Brenham, Texas
Leakage Summary
Sporting Goods, Bicycle and Gun Stores
$1,928,224 in Sporting Goods, Bicycle and
Gun Stores sales.
$3,000,000
$2,728,224
$2,500,000
$2,000,000
$1,500,000
$1,000,000
market.
$800,000
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Book Stores Opportunity
Brenham, Texas
Leakage Summary
$470,102 in Book Stores sales.
Book Stores
$1,170,102
$1,200,000
$1,000,000
market.
$800,000
$700,000
$600,000
$400,000
$200,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Stationery Stores Opportunity
Brenham, Texas
Leakage Summary
$3,553,856 in Stationery Stores sales.
Stationery Stores
$4,500,000
$4,053,856
$4,000,000
market.
$3,500,000
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Jewelry Stores Opportunity
Brenham, Texas
Leakage Summary
$1,895,171 in Jewelry Stores sales.
Jewelry Stores
$2,000,000
$1,895,171
$1,800,000
$1,600,000
market.
$1,400,000
$1,200,000
$1,000,000
$800,000
$600,000
$400,000
$200,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Hobby, Toy and Game Shops Opportunity
Brenham, Texas
Leakage Summary
$924,034 in Hobby, Toy and Game Shops
sales.
Hobby, Toy and Game Shops
$2,500,000
$2,124,034
$2,000,000
market.
$1,500,000
$1,200,000
$1,000,000
$500,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Camera and Photography Supply Stores
Brenham, Texas
Leakage Summary
Camera and Photography Supply Stores
$152,710 in Camera and Photography
Supply Stores sales.
market.
$160,000
$152,710
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Luggage and Leather Goods Stores Opportunity
Brenham, Texas
Leakage Summary
$96,300 in Luggage and Leather Goods
Stores sales.
Luggage and Leather Goods Stores
$96,300
$100,000
$90,000
$80,000
market.
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Fuel and Ice Dealers Opportunity
Brenham, Texas
Leakage Summary
$507,488 in Fuel and Ice Dealers sales.
Fuel and Ice Dealers
$600,000
$507,488
$500,000
market.
$400,000
$300,000
$200,000
$100,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Florists Opportunity
Brenham, Texas
Leakage Summary
$647,666 in Florists sales.
Florists
$1,400,000
$1,247,666
$1,200,000
$1,000,000
$800,000
market.
$600,000
$600,000
$400,000
$200,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Tobacco Stores and Stands Opportunity
Brenham, Texas
Leakage Summary
$268,148 in Tobacco Stores and Stands sales.
Tobacco Stores and Stands
$300,000
$268,148
$250,000
$200,000
$150,000
$100,000
market.
$50,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
News Dealers and Newsstands Opportunity
Brenham, Texas
Leakage Summary
$183,937 in News Dealers and Newsstands
sales.
News Dealers and Newsstands
$200,000
$183,937
$180,000
$160,000
market.
$140,000
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563
Miscellaneous Retail Stores, NEC Opportunity
Brenham, Texas
Leakage Summary
$6,011,138 in Miscellaneous Retail Stores,
NEC sales.
Miscellaneous Retail Stores, NEC
$25,000,000
$22,011,138
$20,000,000
market.
$16,000,000
$15,000,000
$10,000,000
$5,000,000
$0
Potential Sales
Est. Actual Sales
56,981
$58,843
$21,320
White
72.96%
16.62%
Hispanic Origin
17.79%
Median Age
41.70
Brenham, TX 77833
Tel: (979) 836-8927
Fax: (979) 836-3563

RETAIL GAP ANALYSIS - Brenham Economic Development

Transcription

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