July 2014

ENTERTAINMENT
INDUSTRY
REPORT
July 2014
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ABOUT VIDPK
Vidpk is Pakistan’s premier on-demand entertainment portal. With
over 3 million page views every month and visitors from 180 countries
around the world, Vidpk is one of the most frequented Pakistani
websites.
Our repository of over 100,000 videos from all major entertainment
outlets include movies, music videos and the largest collection of
entertainment and infotainment episodes.
“Vidpk’s
ENTERTAINMENT
INDUSTRY REPORT
aims to become
your premium
source of detailed
and accurate
stratified
statistical data
about the viewing
habits of Pakistani
entertainment
consumers.”
-
Abbas Akhtar
C.E.O. Vidpk
IN THIS ISSUE…
Vidpk continues to bring you its roster of statistical
information on both national and global channel market shares
as well as charts on the most popular shows being streamed
both inside and outside Pakistan. As you go through the report
this month, just like last month, keep an eye on stats for Geo
to get a glimpse of how the recent Geo controversy has
affected their online presence too.
Some facts and insights……………………………………... 3
Global Channel Market Share……………………………….. 4
Channel Market Share in Pakistan…………………………… 5
Channel Market Share outside Pakistan………………………. 5
Channel Market Share by City (in Pakistan)………………….. 6
Channel Market Share by Country…………………………... 8
Global Shows Rankings................................................... 9
Top Shows in Pakistan.................................................... 10
Top Shows by City........................................................ 10
Disclaimer:
We at Vidpk are committed to bringing legitimate and channel verified video content to
the public. We continue to pursue this as a primary goal.
Vidpk does not track individual users’ stats in any way that would violate privacy laws.
Stats are accumulated anonymously and in an aggregate form.
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Vidpk’s statistical calculations are based on over 3 million page
visits and over 4 hundred thousand unique visitors every month.
Our numbers are collated by Google analytics and our own tracking
mechanism, and present an accurate and unbiased picture of
entertainment consumption trends in Pakistan.
SOME FACTS AND INSIGHTS…
With 30% of our traffic representing entertainment
consumers from outside Pakistan Vidpk is one of the very
few (if not the sole) repositories of information on
(Pakistani) entertainment consumption habits of expatriate
citizens.
In our statistical analysis we continue to see a marked
difference between the viewing patterns of consumers in
Pakistan compared with those outside Pakistan. We have
also identified that cities within Pakistan have markedly
different entertainment consumption patterns – both in
terms of which channels are preferred as well as which
shows are popular.
Lastly, but perhaps most interestingly we have seen that
viewers consume archived and off the air shows as well as
old Pakistani films with the same voracity that they
consume on air and current content!
Total number of Pakistani Movies
watched on Vidpk in July
4
Despite being the only broadcast channel on
our list of most popular entertainment
providers, PTV only manages the number three
spot on our global viewership charts. Hum and
GEO firmly hold on to the top two spots.
Global Channel
Market Share
ARY
12%
MASALA TV
13%
PTV
21%
GEO KAHANI
4%
TV ONE
1%
EXPRESS
1%
A PLUS
4%
GEO
16%
HUM TV
24%
OTHERS
4%
5
Channel Market
Share in
Pakistan
30%
25%
GEO
20%
HUM TV
15%
PTV
ARY
10%
MASALA TV
5%
GEO KAHANI
0%
MAR-14
APR-14
MAY-14
JUN-14
JUL-14
GEO, 15%
HUM TV, 19%
EXPRESS, 1% TV ONE, 1%
Masala TV has had a
significant increase in
market share over the
last month, possibly
due to Ramzan
GEO KAHANI, 4%
MASALA TV, 11%
PTV, 25%
ARY, 11%
GEO KAHANI, 2%
GEO, 16%
EXPRESS, 1% TV ONE, 1%
HUM TV, 35%
MASALA TV, 14%
ARY, 14%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
PTV, 5%
GEO
HUM TV
PTV
ARY
MASALA TV
GEO KAHANI
MAR-14
APR-14
MAY-14
JUN-14
JUL-14
Channel Market
Share outside
Pakistan
6
CHANNEL MARKET SHARE (BY CITY) IN PAKISTAN
PTV remains the top channel in Pakistan closely followed by GEO, HUM and ARY. What is interesting to note is that
within Pakistan Karachi (and Lahore to some extent) is the only market that defies this trend i.e. the Karachi audience
tends to favors the four major entertainment outlets almost evenly.
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8
CHANNEL MARKET SHARE BY COUNTRY
In the expatriate (international) market the popularity trends tell a very different story from the domestic market. PTV has
almost no market share. Here Hum and Geo who fight for the number two and three spots, followed by ARY – almost
evenly occupy the space left over by PTV.
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Vidpk’s show rankings are based on episode and video
views from different markets tabulated anew every
month. By virtue of being able to track viewership
statistics by city (in the case of local streams) and by
country (in the case of international streams) we
believe the data we have is not only far more accurate
than other sources but can also provide detailed
insights into which markets are interested in which
specific shows as well as types of shows. Our
tabulation aims to refine this data in the future to
focus not only on geography but also demographic
information. As our data set shows already, popularity
and tastes vary vastly - even within Pakistan!
Here are some interesting statistics for you…
GLOBAL SHOW RANKINGS (AND CHANGE
SINCE LAST MONTH)
1. Bewafai - Geo Kahani (No change)
2. Ek Boond Ishq - A Plus (+∞)
3. Tair-E-Lahooti - Hum (+3)
4. Alpha Bravo Charlie - PTV (-2)
5. Bulbulay - ARY (-1)
6. Din Dhallay - PTV (+2)
7. Noor Pur ki Rani - Hum (+∞)
8. Handi by Zubaida Tariq - Masala TV (+11)
9. Piyaray Afzal - ARY (+3)
10. Mere Meherban - Hum (-5)
Interesting Insights!
Two shows have shown significant strides this
month:
Ek Boond Ishq from A-Plus is on its way to
being a big hit. This show has caused APlus to
increase its market share this month, and has
been a big hit for A Plus long overdue.
Masala TV has also seen significant market
share increase, potentially due to the month of
Ramzan. Handi by Zubeida Tariq has been one
of the main reasons for this increase.
11. Good Morning Pakistan - ARY (-2)
12. Nadia Khan Show - Geo TV (+3)
13. Dil Diya Dehleez - Hum (No change)
14. Aashiana - PTV (+4)
15. Mausam - Hum (+1)
16. Utho Jago Pakistan - Geo TV (+5)
17. Haqeeqat - PTV (+∞)
18. Satrangi - Geo TV (+∞)
19. Meri Zaat Zarra E Benishan - Geo TV (-2)
20. Laag - PTV (+5)
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SHOW RANKINGS - PAKISTAN
1. Bewafai - Geo Kahani (No change)
2. Ek Boond Ishq - A Plus (+∞)
3. Tair-E-Lahoti - Hum (-2)
4. Alpha Bravo Charlie - PTV (-1)
5. Bulbulay - ARY (-1)
6. Din Dhallay - PTV (+1)
7. Aashiana - PTV (+2)
8. Noor Pur Ki Rani - Hum (+∞)
9. Handi by Zubaida Tariq - Masala (+15)
10. Dil Diya Dehleez - Hum (+5)
TOP SHOWS - KARACHI
Bulbulay
• ARY TV
Noor Pur Ki Rani
• Hum TV
Alpha Bravo Charlie
• PTV
Tair-E-Lahoti
• Hum TV
Bewafai
• Geo Kahani
TOP SHOWS - PESHAWAR
Dil Diya Dehleez
• Hum TV
Din Dhallay
• PTV
Alpha Bravo Charlie
• PTV
Ek Boond Ishq
TOP SHOWS - LAHORE
Bewafai
• Geo Kahani
Tair-E-Lahoti
• Hum TV
Alpha Bravo Charlie
• PTV
Aashiana
• PTV
Ek Boond Ishq
• A Plus
TOP SHOWS - ISLAMABAD
Ek Boond Ishq
• A Plus
Dil Dhallay
• PTV
Bewafai
• Geo Kahani
Bulbulay
• A Plus
• ARY TV
Bewafai
Alpha Bravo Charlie
• Geo Kahani
• PTV
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Please send us comments and suggestions at...
videowala@vidpk.com
See you next month!