May 2015

ENTERTAINMENT
INDUSTRY
REPORT
http://vidpk.com/reports
May 2015
2
ABOUT VIDPK
Vidpk is Pakistan’s premier on-demand entertainment
portal. With over 3 million page views every month and
visitors from 180 countries around the world, Vidpk is
one of the most frequented Pakistani websites.
Our repository of over 100,000 videos from all major
entertainment outlets include movies, music videos and
the largest collection of entertainment and infotainment
episodes.
“Vidpk’s
ENTERTAINMENT
INDUSTRY REPORT
aims to become
your premium
source of detailed
and accurate
stratified
statistical data
about the viewing
habits of Pakistani
entertainment
consumers.”
-
Abbas Akhtar
C.E.O. Vidpk
IN THIS ISSUE…
Vidpk continues to bring you its roster of
statistical information on both national and global
channel market shares as well as charts on the
most popular shows being streamed both inside
and outside Pakistan.
Some facts and insights . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Global Channel Market Share . . . . . . . . . . . . . . . . . . . . . . 4
Channel Market Share in Pakistan . . . . . . . . . . . . . . . . . . 5
Channel Market Share outside Pakistan . . . . . . . . . . . . 5
Channel Market Share by City (in Pakistan) . . . . . . . . . 6
Channel Market Share by Country . . . . . . . . . . . . . . . . . 8
Global Shows Rankings . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Top Shows in Pakistan . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Top Shows by City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Disclaimer:
We at Vidpk are committed to bringing legitimate and channel
verified video content to the public. We continue to pursue this as a
primary goal.
Vidpk does not track individual users’ stats in any way that would
violate privacy laws. Stats are accumulated anonymously and in an
aggregate form.
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Vidpk’s statistical calculations are based on over 3 million
page visits and over 4 hundred thousand unique visitors every
month. Our numbers are collated by Google analytics and our
own tracking mechanism, and present an accurate and
unbiased picture of entertainment consumption trends in
Pakistan.
SOME FACTS AND INSIGHTS…
With 30% of our traffic representing entertainment
consumers from outside Pakistan Vidpk is one of
the very few (if not the sole) repositories of
information on (Pakistani) entertainment
consumption habits of expatriate citizens.
In our statistical analysis we continue to see a
marked difference between the viewing patterns
of consumers in Pakistan compared with those
outside Pakistan. We have also identified that
cities within Pakistan have markedly different
entertainment consumption patterns – both in
terms of which channels are preferred as well as
which shows are popular.
Lastly, but perhaps most interestingly we have
seen that viewers consume archived and off the
air shows as well as old Pakistani films with the
same voracity that they consume on air and
current content!
POPULAR MOVIES THIS MONTH
1. Bol
2. Chooriyan
3. Chan Varyam
4. Dulhan Aik Raat Ki
5. 3 Bahadur
6. Ishq Nachawey Gali Gali
7. Do Rangeelay
8. Tipu Sultan
9. Nauker Vohti Da
10. Maula Jutt
11. Anmol
12. Yeh Dil Aapka Hua
13. Bashira
14. Aaina
15. Umrao Jan Ada
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Global Channel
Market Share
MASALA TV
14%
ARY
8%
GEO KAHANI
URDU 1
4% EXPRESS 4%
2%
A PLUS
7%
OTHERS
6%
GEO
15%
PTV
27%
HUM TV
13%
5
Channel Market
Share in
Pakistan
35%
30%
PTV
25%
GEO
20%
HUM TV
15%
MASALA TV
10%
ARY
5%
GEO KAHANI
0%
JAN-15 FEB-15 MAR-15 APR-15 MAY-15
GEO, 14%
HUM TV, 13%
TV ONE, 4%
EXPRESS, 2%
PTV, 29%
GEO KAHANI, 4%
MASALA TV, 13%
ARY, 8%
GEO, 23%
TV ONE, 4%
EXPRESS, 2%
GEO KAHANI, 3%
HUM TV, 27%
MASALA TV, 18%
PTV, 14%
ARY, 8%
30%
HUM TV
25%
20%
GEO
15%
ARY
10%
MASALA TV
PTV
5%
GEO KAHANI
0%
JAN-15 FEB-15 MAR-15 APR-15 MAY-15
Channel Market
Share outside
Pakistan
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CHANNEL MARKET SHARE (BY CITY) IN PAKISTAN
PTV remains the top channel in Pakistan closely followed by GEO, HUM and ARY. What is interesting to
note is that within Pakistan Karachi (and Lahore to some extent) is the only market that defies this trend
i.e. the Karachi audience tends to favors the four major entertainment outlets almost evenly.
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8
CHANNEL MARKET SHARE BY COUNTRY
In the expatriate (international) market the popularity trends tell a very different story from the domestic
market. PTV has almost no market share. Here Hum and Geo who fight for the number two and three
spots, followed by ARY – almost evenly occupy the space left over by PTV.
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Vidpk’s show rankings are based on episode and
video views from different markets tabulated
anew every month. By virtue of being able to track
viewership statistics by city (in the case of local
streams) and by country (in the case of
international streams) we believe the data we have
is not only far more accurate than other sources
but can also provide detailed insights into which
markets are interested in which specific shows as
well as types of shows. Our tabulation aims to
refine this data in the future to focus not only on
geography but also demographic information. As
our data set shows already, popularity and tastes
vary vastly - even within Pakistan!
Here are some interesting statistics for you…
GLOBAL SHOW RANKINGS (AND
CHANGE SINCE LAST MONTH)
1. Saath Nibhana Saathiya - Urdu 1 (No change)
2. Sonay Ki Chirya - A Plus (No change)
3. Bulbulay - ARY (No change)
4. Baa Bahu aur Baby - Express (+2)
5. Ek Boond Ishq - A Plus (No change)
6. Din Dhallay - PTV (+1)
7. Bewafai - Geo Kahani (+3)
8. Tair-E-Lahooti - Hum (+1)
9. Haqeeqat - PTV (-1)
10. Aahat - A Plus (-6)
11. Aahat Season 2 - A Plus (+2)
12. Humsafars - A Plus (-1)
13. Handi by Zubaida Tariq - Masala TV (No change)
14. Good Morning Pakistan - ARY (-2)
15. Jago Pakistan Jago - Hum (+3)
SHOW RANKINGS - PAKISTAN
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1. Sonay Ki Chirya - A Plus
2. Saath Nibhana Saathiya - Urdu 1
3. Bulbulay - ARY
4. Baa Bahu aur Baby - Express
5. Ek Boond Ishq - A Plus
6. Din Dhallay - PTV
7. Bewafai - Geo Kahani
8. Haqeeqat - PTV
9. Tair-E-Lahoti - Hum
10. Aahat - A Plus
TOP SHOWS - KARACHI
Saath Nibhana Saathiya
• Urdu 1
Baa Bahu aur Baby
TOP SHOWS - LAHORE
Saath Nibhana Saathiya
• Urdu 1
Sonay Ki Chirya
• Express
• A Plus
Bulbulay
Bewafai
• ARY
Sonay Ki Chirya
• Geo Kahani
Bulbulay
• A Plus
• ARY
Bewafai
Baa Bahu aur Baby
• Geo Kahani
TOP SHOWS - PESHAWAR
Saath Nibhana Saathiya
• Urdu 1
Sonay Ki Chirya
• A Plus
Ek Boond Ishq
• A Plus
Bulbulay
• ARY
Haqeeqat
• PTV
• Express
TOP SHOWS - ISLAMABAD
Sonay Ki Chirya
• A Plus
Saath Nibhana Saathiya
• Urdu 1
Bulbulay
• ARY TV
Ek Boond Ishq
• A Plus
Din Dhallay
• PTV
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Please send us comments and suggestions, or to
purchase detailed stats, contact us at
videowala@vidpk.com
See you next month!