retail brand introduction

RETAIL BRAND
INTRODUCTION
Motives Retail Brand Introduction2013 prepared by Patrice Hale
MOTIVES Cosmetics
Motives® by Loren Ridinger,
through revolutionary, cuttingedge technology, is a world
leader in the customized
cosmetics industry. Motives is
worn by some of today’s
hottest celebrities and is a
favorite of makeup artists,
models and photographers.
Motives by Loren Ridinger
strives to empower people everywhere to look and feel beautiful inside
and out, while providing thousands of consultants worldwide with an
opportunity to live the lifestyle they have always dreamed of.
Market America l SHOP.COM
Senior Vice President Loren
Ridinger and La La Anthony,
actress and TV personality,
created Motives for La La, a
partnership between the two
that brings the highest-quality
cosmetics, uniquely formulated
to exemplify their love of
makeup through products and
colors that will complement women everywhere with beauty in every
shade. Motives for La La is part of the award-winning Motives® line and
emphasizes colors and products for African-American & Latina women
the underserved ethnic markets.
Motives Retail Brand Introduction2013 prepared by Patrice Hale
Why MOTIVES
MOTIVES Cosmetics is the key to unlocking hidden profits in your salon
business. As a complete line of quality cosmetics, Motives is Mineralbased, paraben free, hyper flattering and highly pigmented. In addition
to the color line Motives features customizable liquid & mineral powder
foundations unrivaled anywhere in the industry.
Motives offers an affordable training system that includes courses in
professional makeup application, custom blending foundations as well as
business training and coaching by experienced consultants. Motives
provides guidance on implementing cosmetic retail into your salon
concept with retail launch events, staff education, client education and
merchandising for your success.
Motives Retail Brand Introduction2013 prepared by Patrice Hale
Motives Retail Brand Introduction2013 prepared by Patrice Hale
Motives Retail Brand Introduction2013 prepared by Patrice Hale
Motives Retail Brand Introduction2013 prepared by Patrice Hale
MOTIVES Collections
The line features top of the line cosmetics which are
highest-quality ingredients, hypoallergenic, noncomedogenic made utilizing cutting edge technology
in beautiful packaging all for an affordable price.
MOTIVES by Loren Ridinger –This collection features an
array of products in classic shades, warm tones,
metallics and an award winning range of nail lacquers.
The highlight of this collection is the 46 piece eye
shadow pallet used by many celebrity makeup artists for
is high pigmented no transfer and staying power.
MOTIVES for La La – This collection is comprised of mineral
based products in the latest trendy colors. The highlight
of this collection is the highly coveted mineral lip shine.
The lip shines provide the shine of a gloss with the color
payoff and lasting effects of a lipstick in 14 shades.
MOTIVES Collections
Custom Blend – This collection encompasses the full
range of fully customizable pigments and modifiers. All
cosmetic application begins with foundation, every
woman’s most important, yet most frustrating step.
Statistics show: sell a woman the perfect foundation
and she will purchase color cosmetics. Don’t leave
anything to chance...Create the perfect formula!
Global Distribution
Motives Cosmetics operates globally in the United
States, Canada, Mexico, Australia, Taiwan, Hong Kong
and the United Kingdom MOTIVES is also available in
select spas and salons across the globe and online at
www.motivescosmetics.com
MOTIVES Celebrity Fans
Motives has become a favorite among celebrities, their
make-up artists as well as the top beauty bloggers
including:
—Eva Longoria
—Vegas Nay
—Paulina Rubio
—Jennifer Lopez
—Gloria Estefan
—Brooke Hogan
—Marisol Nichols
—Miss North Carolina
—Kimora Lee Simmons
—Alicia Keys
—Leah Remini
—Stephanie Jacobsen
—Alexis Dziena
—Abigail Breslin
—Miss South Carolina
—Ashunta Sheriff
For more information contact: