Celebrate ParKer`s 125 years of innovation with the iConiC Jotter

Celebrate PARKER’s 125 years of innovation
with the iconic Jotter pen revisited
in 4 retro-chic colours
C
coral
whiteness
grey-green
pink
ity, Date – PARKER celebrates the vibrant history of the iconic Jotter ballpoint by unveiling four new editions in a retro
colour palette, inspired by early models from the 1950’s. A perennial favourite of stylish men and women for its exceptional
durability, comfort and unique colours, the Jotter has been brightening up the everyday since 1954. This stunning 2014 revival is a
Special Edition one-year release which celebrates PARKER’s 125th anniversary of pen making excellence.
A retro-chic rainbow of colours
W
ith these latest special editions, PARKER reimagines four of the Jotter’s most iconic colours. The Coral and Grey Green, inspired by the
original 1954 editions, are standout saturated shades of a retro-fashion colour palette, seen revived on the catwalk today. The two other editions
reference the first feminine Jotter editions from 1958, the Jotter Debutante range, and are also currently enjoying a second life in on-trend
coats, bags, shoes and even nails for Spring/Summer 2014.
BALL PEN
PAR K E R
The Jotter Coral is perfect for those looking to accent their Spring/
Summer 2014 brights with a bold and eye-catchy accessory. It hints
at youthful rebellion, for a fun, carefree look.
NEW
ANNIVERSARY
COLOURS!
The Jotter Grey Green recalls the idyllic sea green of the ocean, or
a minty ice cream enjoyed on the beach. It is a cooling shade for a
touch of Monroe-inspired magic.
The Jotter Pink comes in an effervescent candy shade to accent an
eclectic outfit. Calling to mind the flirty full skirts of the 1950s, it’s
a touch of pure pink power.
The pearly off-white sheen of the Jotter Whiteness reflects the
enamel finishes of retro-chic designer jewellery and accessories
today. It is ideal for complimenting an ‘all white’ outfit and being
subtly stylish.
The PARKER Jotter Coral, Grey Green, Pink and Whiteness
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Durable light-weight plastic barrel.
High-Shine stainless steel cap and trims, for longevity and resistance.
Iconic PARKER arrow clip.
Button action mechanism ballpoint mode pre-loaded with the QuinkFlow refill: ‘The smooth and authentic PARKER
ballpoint refill for an easy and controlled writing experience.’
11€
The birth of an icon
P
ARKER has always believed that all great things take time.
This ethos began with the dream of a 25-year old entrepreneur,
the brand’s founder George Safford Parker, who stated, ’it will
always be possible to make a better pen‘. This philosophy is well
embodied with Jotter: although it was not the first ballpoint pen
to come to market, it was certainly one of the best. After nine years
spent perfecting the research and technology, the iconic Jotter was
launched in January 1954, claiming at that time 600% more writing
from a single refill and a rotating ball-seat providing two to four
times more wear than its predecessors. For PARKER, launching a
new pen was about introducing a model of best-in-class quality,
design and performance.
A FIRST LOOK AT THE JOTTER ON
WEDNESDAY 23 DECEMBER 1953
A revolution in design and style
I
ts precise technology and timeless aesthetic mean that the Jotter
continues to be an international reference today and a symbol of
pioneering design. Creative product stylist Nolan Rhoades, who
had studied the principles of the Bauhaus design movement,
masterminded the original design with an aesthetic of ‘form following
function’ resulting in the Jotter’s clean lines and light-weight
materials. Then chairman Kenneth Parker’s artistic influences also
inspired the launch of over 100 dynamic colour editions to come out
over the following years.
A favourite throughout history
Along the years, the Jotter has gained high profile recognition.
In 1958 the Jotter attracted the attention of NASA engineers, who had
difficulty making ball bearings for gyros to the exacting tolerances that
PARKER claimed were possible. PARKER’s expertise contributed to the
finalization of NASA’s satellite.
1954, launch
of Jotter
1995 was the year James Bond used a Jotter in GoldenEye. The pen makes a
scene-stealing cameo as the vehicle for the famous Class 4 grenade supplied
by Q-Branch, making the Jotter a hero of both desk and screen.
On 1 October 1968, to celebrate the tenth anniversary of NASA, PARKER created a special edition of 250 Sterling Silver
Cisele Classic ballpoint pens using a piece of metal from John Glenn’s Atlas booster rocket recovered in Africa. Engraved
on the cap band of each pen is ‘U.S.A. INTO SPACE’ above ‘20 II 1962’, celebrating John Glenn’s historic flight.
1961 saw the Jotter selected as the ‘Presidential Pen’ of John F. Kennedy: a practical, well-designed pen for a pragmatic man of spirit and style.
The Jotter pens were used for ceremonial occasions such as bill signings and were also given away as gifts.
About PARKER
E
stablished in 1888, PARKER has spent 125 years pioneering innovation, style and unique craftsmanship in fine writing
instruments, giving consumers the confidence to write their own stories. Recognized worldwide for its use of high quality
materials, PARKER puts its renowned expertise into every pen through rigorous testing and attention to detail. In 1962, Her
Majesty Queen Elizabeth II of Great Britain awarded PARKER the Royal Warrant, a mark of recognition for PARKER's commitment to
the highest standards of service and excellence which the brand maintains to this day. PARKER is owned by Newell Rubbermaid
and has a global presence with outlets in over 100 countries. PARKER continues to believe in the importance of writing, because
the words we speak can be heard by many, but the words we write transcend time.
Discover more about PARKER’s
125th anniversary:
125 years of History
125 years of Expertise
http://youtu.be/DWiJ8f1X4dk
http://youtu.be/1AgcigV260c
125 years of Craftsmanship
125 years of Innovation
http://youtu.be/_kY19OUKqTU
http://youtu.be/_EWl5HT9Llo
PRESS CONTACTS
For more information about PARKER’s 125 years of Craftsmanship and Innovation, please contact:
Agency - Contact Name | Telephone Number | Contact Email
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