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INTRODUCTION TO CANBACK
May 2016
MANAGEMENT
CONSULTING
THROUGH
SCIENCE
EIU CANBACK
Boston, Massachusetts
www.canback.com
+1-617-399-1300
EIU Canback is an elite management consulting firm
anchored in science, predictive analytics, and consumer
market knowledge.
We serve clients through five practices: Strategy, M&A Due
Diligence, Growth, Operations, and Organizational
Performance.
We operate globally with the world’s largest companies as
clients. This has taken us to 77 countries since our
founding in 2004.
We also offer analytic services with the Canback Global
Income Distribution Database (C-GIDD) as our flagship
product.
EIU Canback is a subsidiary of The Economist Group since
2015.
2
Canback is the fastest growing North American management consulting firm over the last
decade. The growth is linked to our geographic expansion
CANBACK REVENUE GROWTH
MANAGEMENT CONSULTING
FIRMS' GROWTH
Annual growth ‘00-’14
27% annual growth '04-'15
4
27.0%
3
2
1
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
'11
'12
9.1%
6.6%
5.2%
World GDP 5.8%
Current (nominal) values
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Canback is the leader in scientific and quantitative management consulting, and in particular the
use of predictive analytics, which bring better results to organizations
MANAGEMENT CONSULTING INDUSTRY S-CURVE
A new approach
with higher
performance
Performance
Scientific and
quantitative
management
consulting
Few, if any, breakthroughs since the
early 1990s
Traditional
management
consulting
1900
1960
1990
2016
Canback is the best-known firm in management consulting
based on science
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Canback is often cited in the press, research reports, annual reports, and investor presentations by
some of the largest companies and organizations in the world
Quarterly divisional seminar: Africa (2015)
Quarterly divisional seminar: South Africa (2014)
Quarterly divisional seminar: Asia-Pacific (2013)
Mapping the Path to Future Prosperity:
Emerging Markets Growth Index (2014)
Chinese politics: A crisis of faith (2016)
Hot spots: Benchmarking Global City
Competitiveness (2012)
E-Trade: Opening the Wallets of 2.8
Billion People (2015)
Abuja +12: Shaping the Future of Health
in Africa (2013)
2014 New York Analyst Day (2014)
Contextualising the Mass Market
Banking Opportunity (2011)
Consolidated Annual Report (2012)
The Shifting Urban Economic Landscape:
What Does it Mean for Cities? (2013)
The Future of Retailer Brands (2010)
Annual Results Presentation (2013)
Amfiteatru Economic: Income Distribution
Determinants and Inequality (2014)
Constructing Official Inequality Poverty Lines for
Countries in Transition (2014)
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We have worked on the ground in 58 countries, helping clients draw reliable, fact-based conclusions
through data-driven analyses
GLOBAL FOOTPRINT
Global projects: 14%
Europe: 7%
United States: 7%
Mid America: 11%
Asia: 8%
Africa: 24%
South America: 30%
Core office
Satellite office
Country projects
Consultants work travel
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Canback works mainly in four consumer-facing sectors where we have distinct competitive
advantages based on methods and experience
CONSUMER GOODS
Capturing exciting but hard to understand opportunities for durable and
non-durable goods, such as assessing new category potential in Asia or
developing a market entry strategy in Africa
RETAIL
Predicting trends in retailing to inform strategic decisions, for example
choosing store formats in Latin America and forecasting the evolution of
modern trade in the Philippines
FINANCIAL
SERVICES
Optimizing credit card, retail banking and consumer finance operations,
including creating a pricing strategy for credit cards in Europe and defining
optimal mix of ATM and retail branches for bank in sub-Saharan Africa
INFORMATION &
COMMUNICATIONS
TECHNOLOGY
Assessing future demand in global markets, such as predicting new
subscriber growth in Central America and analyzing profitability prospects
for a third market entrant in China
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Canback’s focus is management consulting, but we also offer related services. Each service line
has predictive analytics based on the scientific method at its core
Strategy
development
40%
Management
consulting
75%
M&A due diligence
35%
Canback
Predictive
modeling
10%
Research
5%
Data
10%
We pioneered, and are still the
world’s only provider of GDP and
income data at the subdivision
and city level: C-GIDD
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We deliver management consulting and related services that span needs of large corporations
CANBACK SERVICE LINES
Data
10%
• Canback Global Income
Distribution Database
(C-GIDD)
• MARKET EXPLORER℠
Research
5%
• Country reports
Predictive
Modeling
10%
• Predictive modeling
Management
Consulting
75%
• Market entry strategy
• Industry reports
– Forecasting
• Portfolio strategy
• Market reports
– Cross-sectional
predictions
• Global or local market
prioritization
• General market
opportunity assessments
• Elasticity analyses
• Pricing strategy
• Survey-based research
• Consumer segmentation
• SOURCES OF GROWTH℠
• Acquisition candidates
screening
• M&A due diligence
• Distribution optimization
• Board / leadership
interface design
• Diseconomies of scale
minimization
Transactional
Relational
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We aim to make our deliverables VRIO. In particular, having the consultant / client interface well
organized is of paramount importance. Without this, the consultants’ work has limited impact
(leading to the wretched “report on the bookshelf” comment)
PROJECT CHECKLIST
V
Valuable
Is the project of material value to the client?
R
Rare
Is what we have to offer rare? Do our specialized skills stand
out?
I
Inimitable
Can what we do be easily imitated by our competitors at a lower
cost?
O
Organized
Is the client organized to receive our findings? Does it have
a partnership agreement with us? Will there be workshops? Are
there high level audiences for our presentations? Will there be a
plan for knowledge transfer?
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The Canback Global Income Distribution Database (C-GIDD) is used to quantify market size and
demand drivers. C-GIDD is the only commercial database of its kind in the world
C-GIDD COVERAGE
EXAMPLES OF C-GIDD USES
• The world's only database with complete
subnational data series
• Quantify number of households at
specific income or socioeconomic levels
• GDP, household income, size of income
brackets, size of socioeconomic classes,
population
• Compare consumer market sizes across
geographies in a uniform way
• 213 countries, 696 subdivisions and 997 cities
• Merge with category or sales data to spot
new or under-developed opportunities
• Subnational: 2001-2026
National: 1970-2036
EXPLANATORY POWER OF C-GIDD
Demand variance explained by income above
category-specific thresholds
C-GIDD MODULES
Televison sets
C-GIDD
income
distribution
data
Available as a
commercial
service at
cgidd.com
Oil consumption
Cellphone subscribers
C-GIDD
economic,
demographic,
social and
psychographic
data
C-GIDD
benchmark
products and
services data
Internal to
Canback
Internal to
Canback
Internet users
Personal computers
McDonald's restaurants
Milk consumption
Cash machines (ATMs)
Insurance premiums
Bank deposits
Electricity consumption
Airline passengers
0.00
0.50
1.00
R2
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Data from C-GIDD have been purchased by companies from a wide range of industry areas
since the database launched in 2008. Here we highlight some of our repeat customers
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We offer customized web portals to our C-GIDD data as well as different types of corporate accounts
for our customers ranging from Fortune 500 companies to individuals within corporations
CUSTOMIZED WEB PORTALS FOR ENTERPRISES
We work closely with enterprises, including some of the world’s largest corporations, to create customized web portals
with seamless access to C-GIDD/customer data. We provide a dedicated support team to meet their needs. Such
customers include:
Procter & Gamble – C-GIDD includes the traditional variables
provided in the public site, plus P&G specific data on
consumer profiles and category spending with a 5-year
outlook. The site matches P&G’s organizational
(pg.cgidd.com)
Mondelez - C-GIDD site covers the public variables plus
food consumption data and demographic data relevant to
Mondelez. The site has a 5 year horizon.
(mondelez.cgidd.com)
CORPORATE ACCOUNT HOLDERS
We provide subscription-based C-GIDD access and
full support to companies of various sizes to meet
their needs on an ongoing basis. Corporate account
customers include:
INDIVIDUAL CUSTOMERS
In addition to providing data to large corporations on a
subscription basis, we also work with smaller entities
who have occasional data needs.
We have over 300 active customers who have
purchased C-GIDD in the last 2 years. Such
purchases are made by credit card over the web.
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Canback contact information
AMERICAS
Boston
EIU Canback, Inc.
210 Broadway, Suite 303
Cambridge MA 02139
+1-617-399-1300
Irina Blinova
iblinova@canback.com
Mexico City
Chicago
EIU Canback USA
500 N. Michigan Ave.
Suite 1925
Chicago IL 60611
+1-312-853-3716 or 3823
Tom Andrews
Sao Paulo
thomasandrews@economist.com
EIU Canback Europe
20 Cabot Square
London E14 4QW
+44-20-7576-8181
Chris Pearce
chrispearce@eiu.com
Maureen Lanigan
maureenlanigan@eiu.com
Canback Mexico
Bosque de Ciruelos 194, PH3
Bosques de las Lomas
11700 Ciudad de México, D.F.
+52-55-4164-8500
+52-155-4354-9806
Francisco Maciel Morfin
fmaciel@canback.com
EIU Canback Brazil
Av. Brigadeiro Faria Lima, 3144
3º andar Jardim Paulistano
São Paulo, 01451-000
+55-11-3845 4767
Marcio Zanetti
marciozanetti@eiu.com
EUROPE
London
Asif Chaudhary
asifchaudhury@eiu.com
MIDDLE EAST AND AFRICA
Dubai
EIU Canback MENA
Aurora Tower, 13th Floor
Office 1301A, PO Box 450056
Dubai Media City
+971-4433-4202
+971-52-269-8425
Paul Yata
paulyata@economist.com
Johannesburg
EIU Canback SA (Pty) Ltd
Inanda Greens Business Park
Building 8
54 Wierda Road West
Wierda Valley, Sandton, 2196
+27-83-786 2450
Arshad Abba
arshad_abba@canback.com
EIU Canback China
Unit 1711, 17/F, Block 1
Taikang Financial Tower
38 East 3rd Ring Rd. North
Chaoyang District 100026
+86-10-8571-2188
Alex van Kemenade
Singapore
EIU Canback Southeast Asia
8 Cross St, #23-01 PWC Bldg.
Singapore 048424
+65-6534-5177
Vanny Dang
vannydang@economist.com
Tokyo
Shin Ito
sito@canback.com
EIU Canback China
Rm 2508A, 25/F, Rui Jin Bldg
205 Mao Ming South Rd,
Shanghai 200020
+86-21-6473-7128
Seumas Graham
EIU Canback Japan
Ginza Wall Building UCF 5F
6-13-16 Ginza
Chuo-ku, Tokyo 104-0061
+81-3-6338-0002
Jakarta
EIU Canback SE Asia
Jl. Tiang Bendera 5 no. 2A
DKI Jakarta 11230
+62-812-8743 7578
Teddy Purnomo
tpurnomo@canback.com
ASIA
Beijing
Shanghai
alexandervankemenade@eiu.com
seumasgraham@economist.com
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