Diapositive 1

Media Kit 2015
A wind of change is blowing
through Quebec’s longest-running fashion magazine!
In addition to being a leader in its class with respect to new
technology platforms, the Clin d’œil brand is connected, exciting
and approachable. Clin d’œil offers its fans unique, allencompassing and diverse content from the world of fashion!
After inspiring Quebec women for over 35 years, Clin d’œil is now
making a commitment to encouraging more diversity in terms of the
weight, size, age and ethnic origins of the models who appear in
print and on our other platforms.
Our mission hasn't changed: inspire its readers, alter trends and
offer practical style solutions. To do this, the team used its
international network of collaborators and VIP in order to report the
latest trends. And from now on, our brand will offer images that
reflect today’s woman better than ever, making fashion even more
accessible to everyone. That means showcasing adult models
without altering their shape or size, as well as providing fashion
shopping tips appropriate for every type of body. In short, Clin d’œil
wants to celebrate fashion and beauty through diversity!
With its world spread across several platforms (magazine, web,
social network, tablet, special events, etc.), Clin d’oeil increases the
potential contacts with its readers and allows them to live the brand
in all facets of their lives.
Intimate
Bright
Accessible
One brand, 3 platforms
Readership
625,000 readers
Circulation
35,255 subscriptions
13,229 newsstand sales
54,917 total circulation
Magazine cover price: $4.99
Frequency: 12 issues per year
Website
625,000
Readership
54,917
Total circulation
Unique visitors: 65,000 per month
Page views: 162,000 per month
Facebook
Twitter
42,300 fans
12,400 followers
Instagram
5,600 followers
Sources: AAM reports to December 31, 2014/ PMB, Can 12+, Spring 2015/ Google Analytics, Dec. 2014 to Feb 2015 avg.
Facebook, Twitter, Instagram: April 2015
11.4
Readers per copy
A digital brand
clindoeil.ca is the leading edge and userfriendly digital extension of the magazine on
the web. It offers readers, exclusive editorial
content related to the lifestyle of Quebecers,
including style trends, new beauty products,
shopping guides, cultural events and society.
Its sections (Fashion, Beauty, Shopping,
Society, etc.) serve up content of interest to
active young Quebec women.
Clin d’œil is a technological leader. It was the
first magazine to broadcast a web series on its
site, the famous Comment survivre aux weekends?
In addition, clindoeil.ca gives Quebec women
a voice and an opportunity to express and
debate their opinions on a daily basis through
its blogs, surveys and virtual communities.
65,000
Unique visitors / month
162,000
Page views / month
45,500
Facebook fans
13,400
Twitter followers
Source: Google Analytics, Dec. 2014 to Feb 2015 avg. Facebook / Twitter: April 2015
A mobile brand
Clin d’œil has been available in the Apple
Store and on the Android Market since
September 2011. It is the first Canadian
fashion magazine to offer a tablet edition
with bonus and interactive content,
including exclusive videos, never-heard
audio clips, an interactive cover page,
shopping extras and much more!
Tap, glide and zoom for a new way to
enjoy the magazine even more. Ask your
advertising advisor about how to
advertise on our tablet platform!
Readership
CLIN D’ŒIL
(000)
COMPOSITION (%)
INDEX
574
100,0%
100
114
460
19,9%
80,1%
40
160
75
72
83
87
13,1%
12,5%
14,5%
15,2%
182
123
97
104
45-54
55-64
65+
Average age
EDUCATION
No diploma
High school
Cegep (DEC)
Bachelor’s +
FAMILY INCOME
Under $25,000
100
91
66
41
17,4%
15,9%
11,5%
105
95
58
97
139
59
279
16,9%
24,2%
10,3%
48,6%
77
109
77
114
100
17,4%
113
$25 to 35K
$35 to 50K
$50 to 75K
$75 to 100K
43
84
112
82
7,5%
14,6%
19,5%
14,3%
82
112
100
86
153
$73,340
26,7%
102
280
73
220
48,8%
12,7%
38,3%
101
146
89
415
72,3%
102
159
27,7%
95
261
313
45,5%
54,5%
79
129
39,2%
118
TOTAL
GENDER
Men
Women
AGE
12-17
18-24
25-34
35-44
Over $100K
Avg. family income
EMPLOYMENT
Fulltime
Parttime
Unemployed
RESIDENCE
Owner
Tenant
MARITAL STATUS
Married/common-law
Single/separated/divorced
FAMILY
Children under 18
225
Sources: PMB, Spring 2015 (2 years), French Canada, 12+. Please note that some data may be unstable
National Rates*
FREQUENCY
1x
3x
(3%)
6x
(6%)
9x
(9%)
12x
(12%)
1 PAGE
$8,955
$8,685
$8,420
$8,150
$7,880
DOUBLE PAGE
$17,910
$17,370
$16,840
$16,300
$15,760
½ PAGE
$6,270
$6,080
$5,895
$5,705
$5,515
⅓ PAGE
$5,375
$5,210
$5,050
$4,890
$4,730
C-2
$10,300
$9,990
$9,685
$9,375
$9,060
C-3
$9,850
$9,555
$9,260
$8,965
$8,670
C-4
$11,195
$10,855
$10,525
$10,190
$9,850
* National rates are gross rates.
WEB
TABLET
BANNERS
$17 CPM
BIG BOX
$19 CPM
INTERSTITIAL AD
$21 CPM
CATFISH
$30 CPM
PRE-ROLLS (15 SEC)
$29 CPM
E-BLAST / E-FLYER
$200 CPM
NEWSLETTER
$19 CPM
$2,500 (production costs not included)
2015 Editorial Planning
February 2015 – #416
Relationship report (romantic/sexual)
+ mini special on Men
• Clin d’œil takes a closer look at modern-day
couples
• Boudoir-style photo shoot with a plus-size model
March 2015 – #417
Fashion and beauty trends (fashion and
beauty on a budget)
• Local designer
• Spring trends on a budget
• Hair special
April 2015 – #418
A better me!
• We celebrate diversity
• Skincare products for all ages
May 2015 – #419
Body Special
• Sports Illustrated-style photo shoot showcasing
athletes
• Strong women (both inside and out!)
June 2015 – #420
Dive into summer
• Beauty special : all the tricks to be beautiful this
summer
• Fashion: all the season accessories
July 2015 – #421
Summer special
• Swimsuits fashion
• All hairstyles and makeup trends
August 2015 – #422
Fashion and beauty on a budget special
• Fashion (shopping) and beauty on a budget
September 2015 – #423
Back to school special! + Trends digest
• Trend’s special fashion and beauty
October 2015 – #424
Special 35th anniversary
+ breast cancer special
• Cultural calendar
• Special jeans for all body types
November 2015 – #425
Careers
• How to dress to get your dream job
• Boots and other seasonal accessories
December 2015 – #426
It’s Christmas!
• 2015 gift guide
• Holiday outfits for all
• Best Holiday perfumes
January 2016 – #427
Special Beauty
• Our best beauty picks
• Special: Astrology
To advertise with us
Montreal
Patricia Heckmann
Senior Director – Media Solutions, Transactional
patricia.heckmann@quebecormedia.com
514 598-2885
Anne Scheffer
Local Sales Director – Magazines
anne.scheffer@quebecormedia.com
(514) 657-2320 ext. 4234
Toronto
Kelly Whitelock
Senior Director – Magazines & Outdoor
kelly.whitelock@tc.tc
416 218-3517
Site internet
quebecormediaventes.ca
tvapublications.com