premier marketing

Rev sell sheet
9/15/06
5:26 PM
Page 1
REMIER
P
MARKETING
P
www.PremierMarketingLLC.com
A consultancy focused on accelerating business
opportunity for early- and mid-stage enterprises
remier Marketing provides marketing and business
development support to early and mid-stage enterprises.
Michael M. Sapienza, founder and principal of Premier
Marketing, has extensive experience in new product development, business launches and all associated marketing
disciplines. Premier Marketing is uniquely capable of assisting its clients in identifying and focusing on primary
opportunities to advance their organizations. This capability
is grounded in more than 25 years of practical consumer
and commercial marketing experience. The resulting skills
and broad contact network help clients accelerate their
progress toward attainment of critical milestones.
■ Business plan creation/refinement
The focus of client engagements is business plan development/
enhancement followed by precise execution thereof. The
scope of services offered includes, but is not limited to:
■ New product and business development
■ Market research design and implementation
■ Marketing communications development - targeting,
branding, product positioning, core messaging
■ Marketing campaign execution - sales support tools/
collateral, advertising, web site content, direct mail,
email campaigns, search engine marketing, public relations
■ Distribution channel development and management
■ Sales prospecting.
Clients and Affiliations
Innovate Software
www.InnovateSoftware.com - Columbus, Ohio
Ecommerce solution provider focusing on the movement,
tracking and securing of critical business information
involved with electronic transactions between trading partners. Its products are in use by major retail organizations, and
its sister company, Innovate Ecommerce, provides related
consulting services.
Role and results: Consulting engagement and advisory board
member. Developed product messaging, sales tools, lead
generation and public relations. Secured major contract with
leading electronic payment services provider.
GoAntiques
www.GoAntiques.com - Dublin, Ohio
The leading virtual marketplace for antique sales and support
services. Providing a one-stop solution for both fixed price
shopping and Live Auction transactions, GoAntiques offers
extensive inventories from over 1,700 registered dealers and
has a membership base exceeding 100,000 buyers. It is a prime
destination for collectors, interior designers, show promoters,
dealers, and all others involved with collectible items.
Role and results: Consulting engagement. Developed formal
business plan resulting in substantial new funding. Created
and implemented new marketing programs as well as process
improvements leading to revenue and customer count
increases of 100%.
Bizresearch.com
www.Bizresearch.com - Worthington, Ohio
Provides search engine marketing and ROI analysis for retailers,
select law firms and Fortune 500 companies throughout the
United States, UK and Canada. Clients include Curio
Cabinet, Board Games Express, Wallpaper Borders and
Power Rogers & Smith.
Role and results: Consulting engagement. Developed lead
tracking, direct marketing, proposal enhancement and other
process improvements resulting in five new contracts over six
months. Also acquired resources for public relations, substantially improving company visibility.
I4 Commerce
www.I4Commerce.com - Timonium, Maryland
Develops and operates the Bill Me Later® Payment System an innovative new payment solution designed for the rapidly
growing market of web and catalog based sales. Bill Me Later
allows consumers to skip the work and worry of entering
lengthy credit card numbers at point of sale. This strategic
new payment option produces incremental sales for merchants by attracting new consumers seeking greater payment
convenience, security and/or purchasing power.
Role and results: Consulting engagement. Developed channel
partner assessment and program changes currently under
review by senior management.
Peopleclick
www.Peopleclick.com - Raleigh, North Carolina
Provides enterprise-class workforce management solutions to
build a productive and diverse workforce. Automation solutions include recruitment management, vendor management
and EEO/Affirmative Action compliance. Founded in 1997,
Peopleclick currently has over 300 employees worldwide.
Role and results: Consulting engagement. Developed ROI
model illustrating the leveraged, incremental value of product
combinations. Currently in use by direct sales force.
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Assurex Global
www.AssurexGlobal.com – Columbus, Ohio
Profile: Largest network of privately held commercial insurance brokers providing best of breed risk management and
employee benefit services regionally, nationally and globally.
Role and Results: Conducted marketing audit yielding significant cost savings and new marketing communication vehicles.
Digital Scout
www.DigitalScout.com – Columbus, Ohio
Provides leading tools for athletic scouting and statistics
analysis. Services high school and youth/recreation markets.
Role and results: Board of Advisors. Sourced Search Engine
Marketing expertise significantly improving rankings in leading Internet search engines.
BIGresearch
www.BIGresearch.com – Columbus, Ohio
Profile: Leader in online market intelligence and Internet
powered marketing research. Offers the syndicated
Consumer Intentions and ActionsTM (CIA) survey that monitors over 8,000 consumers each month. Provides intelligence
on retail consumer intentions and actions, leading to highly
accurate sales forecasting by market segment, retailer and
product category. Also offers the syndicated Simultaneous
Media Usage Study (SIMMTM) that determines the inter-relationships of multiple media usage impacting marketing effectiveness and ROI of communications expenditures.
Role and results: Business Development. Sourced 8 opportunities leading to advanced discussions with leading firms in
ecommerce, Internet portal, CPG, Wall Street analyst, media
and retail market spaces.
Founder Biography
Michael Sapienza is a seasoned executive
with more than 25 years of experience
focused in marketing, business development, new product introductions and business starts. The majority of his corporate
career has been devoted to two well-known
organizations, Wendy’s International and
CheckFree Corporation.
Domestic and International Marketing
Michael joined Wendy’s as a marketing supervisor in 1978
and progressed through the ranks to become Wendy’s first
Vice President of New Products and Marketing Analysis in
1985. Over the years, Michael served in numerous capacities
throughout the domestic marketing department and the international division. His global experience included product
launches, advertising agency selection and marketing support
programs throughout Europe and the Pacific Rim. On the
domestic front, Michael’s more notable achievements include:
■ Initiation of Wendy’s first formal programs for market
research, sales promotion analysis and business planning
■ Development of structured processes to assess alternative
advertising messages/campaigns
■ Direction of many profitable new product programs from
concept stage through national introduction. Some of
these included Hot Stuffed Baked Potatoes, the Big (Bacon)
Classic, Wendy’s Lite Menu, and the Taco Salad.
■ After 10 years of service at Wendy’s, Michael left to join
the then early stage electronic commerce company,
CheckFree Corporation.
New Product Introduction and Business Development
As CheckFree’s first Vice President of Marketing, Michael was
largely responsible for the successful development and national introduction of the CheckFree Electronic Payment Service
(CFEP). Still the core element of CheckFree’s offerings today,
CFEP was the first and only electronic solution that could pay
all bills through the user’s bank of choice. In his initial capacity, Michael directed product strategy, brand development,
advertising, co-operative marketing programs, public relations,
pricing, user retention, product distribution through retail and
channel partners, and corporate communications. During the
first seven years of his tenure, total corporate revenues grew to
a highly profitable $40M with CFEP contributing well over
half of both top and bottom line results.
In 1995, Michael helped CheckFree implement a successful
IPO netting over $70M in new capital. After that his responsibilities included customer service operations, customer
relationship management and business development for
CheckFree’s electronic billing division.
Michael rose to the level of Senior Vice President in 1997 and
managed channel partner programs until he left the company
in 2002. During his 14-year stay, CheckFree grew from a
$5M revenue company to about $500M and a market cap of
$1.4B. Upon leaving CheckFree, Michael joined Secure
Interiors, an early stage cyber security company focused on
cost effective Internet security for the small to mid-size enterprise. Secure Interiors was managed to an exit for investors in
mid-2003, giving rise to Premier Marketing.
Additional Background
Michael is a 1974 graduate of Northwestern University and a
1976 graduate of its Kellogg School of Management. Among
his hobbies and interests are: European sports cars, jazz, golf,
wine, the Northwestern Alumni Association & Wildcat Fund,
Ohio Tech Angels, and the Bexley Education Foundation.
Among his personal qualities are: analysis/process driven,
results orientation, passion for quiet effectiveness, a sense of
urgency, and love for family and fun. Michael is married
with two stepdaughters.
Contact Information
Michael M. Sapienza
Premier Marketing, Suite 100
1429 King Avenue
Columbus, Ohio 43212
http://www.PremierMarketingLLC.com
Office: 614.485.0351
Mobile: 614.893.9681
Fax: 614.486.0694
msapienza@PremierMarketingLLC.com