www.siru.com

PRESS KIT
2013
Tradition
Originality
Innovation
www.siru.com
Press
Press kit 2013
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Index
The company .......................................................................................................................................... 3
Our mission ............................................................................................................................................. 4
The production process......................................................................................................................... 5
Our success ............................................................................................................................................. 6
Our values ............................................................................................................................................... 7
Our products ........................................................................................................................................... 8
The future ............................................................................................................................................. 10
Trade shows ......................................................................................................................................... 11
The commitment ................................................................................................................................ 12
Contacts ............................................................................................................................................... 13
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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Press kit 2013
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The company
Siru is an Italian lighting company, leader in the provision of
prestigious lighting solutions.
Siru creation dates back to 1989, thanks to Rudy Marinotto, who brought his experience and knowledge in techniques and craftsmanship arts. He led the company to
stand out for the high quality of the production, for the
wide variety of pure and brilliant colored glasses, and for
the rash attitude toward experiments in the employment
and processing of materials, for the possibility of a high
customized production and for the skills of a specialized
and highly qualified staff.
Siru has been experiencing a constant and quick growth
and it has been developing a widespread commercial net,
with several shops either in Italy and abroad.
During the years Siru became a reference point as an irreplaceable partner in the decoration and lighting of interior
and outdoor environments.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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Press kit 2013
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Our mission
Our mission is to put together creativity and quality in order
to offer a wide choice of lighting solutions of renowned prestige and a differentiated range of innovative and classic
products, to be able to satisfy all tastes and needs.
Siru is a company highly oriented toward customers that always receive the utmost attention and technical support before, during and after the purchase.
Siru and the staff are able to offer clients all the professionalism they need during the sales process, by providing services aimed to satisfy every requirement, and a complete
and large variety of lights.
One of the peculiarities of Siru today, is the ability of melting
the needs, either operational and contextual, typical of a
company with the natural tendency of considering itself as a
“workshop of research in the field of applied arts” rather
then an industry in common meaning. From this definition
Siru derives his tireless fervor in making research and experiments.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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The production process
Sand and minerals are our raw materials. We start from the fusion
of these elements in order to get the glass and the processing of
the metals to obtain the mold. Our products take shape from the
metal cage in stainless steel, in which the glass is blown.
The production of blown glass is carried on according to the ancient Murano glass techniques. The glass working cycle is long and
complex. It is made up by four different stages, (preparation of
mixture, melting, refining, cooling-off to reach the working temperature), at which point it is possible to proceed with the processing.
In order to obtain particular finishes, before the blowing, the glass
may be introduced in a mold that impresses the first finish. Afterwards, the glass is blown inside the steel cage where it shapes and
models without encountering the resistance of the mold
The peculiarity of the products Siru is the presence of the metal
cage, replacing the mold. The blown glass in the frame of steel, in
fact, swells and models itself to assume the desired shape.
Once this process is completed, the handiwork is introduced in a
temper, that allows it to get cool gradually, preventing therefore
the breakage, and ensures the glass a greater robustness.
Only when the glass has cooled you can proceed to subsequent
processes: cutting, grinding and drilling, depending on the needs.
The blown glass in the cage of steel is, thus, ready to be assembled with other components.
The strength of Siru is to have been able to maintain the techniques and the artistic tradition, combining them with a cuttingedge production. Siru in fact over the years has equipped its production line with the most innovative and technologically advanced, welding robots, three-dimensional bendings and polishing baths, making the product extremely reliable.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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Our success
Siru’s success is mainly determined by the
consolidated experience, by an intensive activity on Research and Development, by a
broad commercial net, by the internationality of the end markets. The sales network,
present all over the world, awards the products with total accessibility and availability
from either final customers and interior
planners.
To best meet the needs of a vast clientele,
recently Siru has completely renewed the
web site through which you can learn about
the latest news and keep in touch. Moreover
Siru is also present on all the major social
networks were a professional team is always ready to answer requests for anyone
interested in discovering Siru world.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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Our values
Siru means quality and aesthetic accuracy either for what
may concern interior design
Each piece is the result of a highly qualified manufacturing
process: starting from the design, up to the verification tests
performed on each work piece in order to monitor, analyze
and assess quality and safety.
During the years considerable investments have been made in
the automation process that led the company to increase the
production volume, with respect to competitors, and always
proposing innovative products.
The versatile and customer focused way of working of Siru has
been rewarded by high loyalty from its customers, thanks also
to special tailored services as the utterly efficient after-sales
service.
The involvement of our sales network, which we consider as
part of the company, is great.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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Our products
Siru is aimed at ensuring a complete range of products up to
date to the latest trends and effective needs of the market. A
commercial offer, uniform and highly identifiable, featured by
a special attention to trends.
Contemporary
Retro 2000 collection is an exclusive brand, that has the purpose of keeping the most refined items, the unique pieces and
the limited series, the result of innovative research always being promoted by Siru.
Tradition
On the other hand the more classic shapes of the collections
Vecchia Murano and Vecchia Fattoria, are aimed to show the
best of the craftsmanship production in the lighting field, in
which both Siru’s commitment on the production process quality and on the research of traditional lines, shapes and colors,
converge
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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Our products
Prestige
Creativity and art for general contractors. Siru is pleased to present
also the new collection of chandeliers and lighting solutions specifically studied for hotel, restaurant and public spaces lighting. Ceiling
lamps, appliques, wall lamps, table lamps: items tare perfectly suitable also environments that require exclusive and prestigious products.
Outodoor
Our first aim of providing the best products, led us to create a new
collection designed for outdoor context. Moreover, thanks to a modification (IP44), almost all of our lanterns can fit the exteriors without damages, through the stainless steel frame.
Customization
All our items con be customized in dimensions, colors, and components, according to our costumers requests.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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The future
The main objective is to make Siru’s products more and
more versatile and able to satisfy emerging needs of the
markets. In recent years, a special regard has been placed
on general contract sector. Siru intends to develop services
and expertise concerning this field, providing technical
support to designers.
The strategy of Siru for the next years concerns mainly:
Consolidating the presence of Siru in the medium
and contract market (target);
Widening the offer by launching new kind of items
and home accessories;
Reinforcing the commercial network in Italy and
abroad, where Siru sales network may still be weak;
Further increase in R&D activities and the development of new technologies;
Empowering of the production capacity.
In the last few years the company heavily invested in
branding and communication. Next future strategy will be
oriented to put more emphasis on the quality of the materials being used and innovation in the production process,
that features the production cycle at Siru.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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Trade shows
Siru exhibits and is ambassador of Made in Italy since many years in the most prestigious
trade shows on an international level. Siru has been able to successfully compete in contexts
that challenged us and made us improve.
The participation to several trade shows represented un important step for communicating
Siru active entrepreneurial reality as a lively actor in the market that, by operating in synergy
with distributors and always proposing unique collections, is aimed to widen the access to the
market.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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The commitment
Siru also means social commitments. Contributing to sport and cultural initiatives and to the
valorisation of our territory goes along with the
values that guides our work.
Siru sponsored the Basketball team Bears of
Venice Mestre and the crews of Broder Team in
the Italian championship of endurance powerboat, both of which have achieved remarkable
results in their categories. Siru also supports the
local volleyball team of Venice Lido with the
firm belief that a company has the duty to contribute to the social development of the territory
where it operates. Furthermore Siru is also
partner of cultural and sport initiatives, like the
prestigious Tennis Trophy of Venice Lido, that
contributes in the promotion of the city of Venice.
Siru is member of the industry association Assoluce and Unindustria.
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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Press kit 2013
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Contacts
Sales service Italy
commerciale.italia@siru.com
Export sales
export.sales@siru.com
Info
info@siru.com
Tel.
+39 041 5267932
Fax.
+39 041 2760124
Via Morea, 6 – 30126 – Venezia Lido – Tel.+39 041 5267932 – Fax +39 041 2760124 – info@siru.com – www.siru.com
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