EmotionIPRO354FinalPresentationSp09 - Share.iit
Transcription
EmotionIPRO354FinalPresentationSp09 - Share.iit
eMotion™ Connecting people wirelessly “Tween” Best Friends Forever “BFF” Problem Talking On to computer thisyour person? Do youthe think child is safe at home…. Problem Solution Solution Solution Solution Link Sync . . . BFFs Added! Send/Receive and more… … GirlTalk Agata’s Gemz BFF Shout-outs Jessica’s Gemz ::: Shop BFF<3 Sara’s Gemz Send/Receive and more… … GirlTalk Agata’s Gemz •Profile •Chat •Customize messages BFF Shout-outs Jessica’s Gemz ::: Shop BFF<3 Sara’s Gemz Current Status eMotion’s Tween Council Team eMotion Startup Resources Advisors Avelo Roy Ed Suda Product Development Operations Marketing Prof. Jim Braband Prof. Vida Winans Dr. David Pistrui Dr. Dennis Roberson Nik Rokop Prof. John Stoner Louise Howson Angel Investor & Faculty Advisor Managing Director, Ex CTO, Motorola Executive President & CEO Legal Advisor Accumen Dynamics, LLC nLake Technology Partners (Technical) Faculty Advisor Liz Claiborne Associate Provost, (Business) Illinois Institute of Technology Rick Mazursky Amy Francetic Serial CEO Entrepreneur & VC Future CEO Alexis Johannes Laurence Morath Max Whitney Graziano Horn Alex Segre Shannon Ludden Zak Estrada Dan Votipka Anica Jovanova Market Analyst Mfg liaison Market Analyst Technical Manager Electrical Engineer Software Developer Software Developer Web Project Manager Market researcher Nirali Patel Web Designer Daddy, I need to borrow $30,000,000,000.00 + = 60% MarketResearch.com, Inc., The U.S. Tweens and Young Teens Market, 9th ed. 2008. Belonging Fun Independence LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% 22 Traditional Media Viral Marketing CREATING BUZZ eMotion’s Tween Council Distribution Channel Chicago-area Specialty Stores Tween Market Competitors Age Why eMotion? Fundraising R&D Recruiting Web Financials Year 1 Year 2 Year 3 Units Sold Necklace Units Faceplates BFF Notes Premium Web Revenue Necklace Units Faceplates BFF Notes Premium Web Gross Profit Net Income 2K 3K 22 K 0 K 69 K 295 K 98 K 9K 267 K 1,665 K 154 K 86 K $117 K $3,312 K $18,960 K $54 K $16.5 K $48 K $0 K $1,511 K $1,574 K $187 K $79 K $7,144 K $11,088 K $339 K $777 K $78 K -$62.5 K $2,757 K $1,432 K $16,280 K $9,946 K Investment Investment Year 1: $800,000 Website Development $90,000 Manufacturing $280,000 Marketing, $180,000 Operating costs, $250,000 Investment Year 2: $1,500,000 Website Development $160,000 Marketing, $510,000 Manufacturing $420,000 Operating costs, $410,000 Estimated Pre-money Valuation: Phase 1 $1,200,000 +$800 k investment Phase 2 +$1,500 k investment 5 year exit: Acquisition Spring ‘09 What a girl wants… Tech Obstacles & Mitigations Obstacle Mitigation RF Protocol CSMA Protocol Implemented Synchronize Protocol 3 Stage Secure Sync Desktop Connection USB Connection established PCB Design 5th Revision Completed Tech Team (Hardware) Microcontroller •USB •Security •Battery Charging Antenna Design Coin Motor Silicone keypad Tech Team (Hardware cnt’d) PCB •Design •Single board •I/O on one side LEDs Battery Contact in China Bfflessthan3.com Draw a Secret Technology Minimal Investment • $15,000 – Equity based on first $100k+ investment – Drawings & Prototypes • $50,000 – Equity based on first $100k+ investment – Prototypes, Beta-test, Prototypes 2.0 • $100,000+ – Let’s talk – Prototypes, Beta-test, Prototypes 2.0, 1st Production run Conclusion • • • • • • Problem Strong understanding of mkt & demand Solution validated by Parents and Tweens Solution done cost-effectively Validated by retailers Looking for investment BFF<3 MatchMe BFF<3 Teen MatchMe Teen Life Buddy Europe Canada Family Autistic Tween BFF Notes BFF<3 Canada BFF<3 BFF Dragon MatchMe Autistic Asia Europe Life Buddy Asia Life Buddy Teen Lady’s Night Out Australia Tween Canada Tween Australia Asia Family Lady’s Night Out Europe BFF Dragon Life Buddy Australia Life Buddy Lady’s Night Out BFF Family Asia Autistic BFF Notes Family Canada BFF Notes Security Draw a Secret Exit Strategy Online purchase Future Growth Cell phone Bfflessthan3.com Webkinz adoption Tween Money They get what they want !!! Security • • • • • Online friends must be added face-to-face Color-based cryptic messages Necklace and password needed to log in Draw-a-secret Technology Weekly update for parents Draw a secret Preselected Background Color Palette “Draw a secret” Bfflessthan3.com Draw a Secret Technology Many Kids Make Online Purchases “According to a national survey of 8- to 14-year-olds conducted in July 2007 by the Ringwood, New Jersey-based market research firm Stars for Kidz, buying online has become routine for many kids. The survey found that 77% of kids in this age group have completed online transactions, with 56% of kids buying online as a way to help out their mom with online shopping chores. The most popular payment methods are to ask someone to complete the order for them, use a gift card, or use their parents’ credit cards.” Dec-08 Oct-08 Aug-08 Jun-08 Apr-08 Feb-08 Dec-07 Oct-07 Aug-07 Jun-07 Apr-07 Feb-07 Dec-06 Oct-06 Aug-06 Jun-06 Apr-06 Feb-06 Dec-05 Oct-05 Aug-05 Jun-05 Apr-05 Thousands Webkinz Adoption Unique Webkinz Users 8000 7000 6000 5000 4000 Unique Webkinz Users 3000 2000 1000 0 Future of BFF<3 Necklace • Partnering with – Girl Scouts – American Girl – Build-a- Bear • • • • Direct marketing Product placement Touch Screen Draw a secret Why Not Cell Phones Cell phone charges can include: • • • • Up to 45 cents a minute for additional minutes over your rate plan About $.99 to $2.50 for a ringtone Downloadable games for about $.99 to $3.99 each 1 cent per kilobyte for using the internet on your phone Where do they get all that money? They get What they want Strategy • Acquisition – – – – Build-a-Bear Facebook MySpace Mattel • Sell existing stake • Sell off technologies Profile: Oak Park, IL • • • • Population: 50,824 Tweens: 2,514 # of public elementary schools: 7 # of public middle schools: 2 Oak Park Ethnicity Dist. 5% 0% 4% 2% White African American 22% Hispanic 69% Native American Asian/Pacific Other