april 21, 2016 - Watermark Conference for Women

APRIL
21,
2016
SAN JOSE CONVENTION CENTER
PRESENTING SPONSOR
JOHN
JACOBS
CINDI
LEIVE
MINDY
KALING
PATTIE
SELLERS
ABBY
WAMBACH
LEILA
JANAH
#WatermarkConf
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1
CONFERENCE SCHEDULE AT-A-GLANCE
7891011
NOON
12 345
8:30 - 9:45
Opening
Keynote
(Open Seating)
10:00 - 11:00
Session I
Breakouts
11:30 - 12:30
Session II
Breakouts
1:00 - 2:45
Keynote Lunch
(Assigned Seating,
see info below)
OPEN ALL DAY
Exhibit Hall
Gilead Career Pavilion ................................................................................................................ see pages 50-52
Coaches Corner & Resume Reviews
Cisco Networking Lounge.................................................................................................................. see page 46
Small Business Marketplace...................................................................................................... see pages 48-49
QVC Product Search
EMC Technology Pavilion............................................................................................................ see pages 54-55
Ericsson Community Connection Pavilion ............................................................................... see pages 44-45
3:00 - 4:00
Session III
Breakouts
4:00 - 5:00
Local Leader
Meet Ups
Expert
Exchange
Wine Tasting
Reception
3:00 - 4:40
Small Business &
Social Media
Roundtables
CONFERENCE CLOSES
7:30-8:30
Registration
Opens
& Networking
There is open seating at the Morning Keynote Session. At the Luncheon Keynote Session there is assigned seating.
Your table number can be found on your badge. A map of the assigned luncheon tables can be found on the inside back cover.
TIMEEVENT
LOCATION
7:30 - 8:15 a.m.
Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . the HUB (adjacent to lobby)
8:30 - 9:45 a.m.
Opening Keynote Session. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Halls 2 & 3
Laura Garcia-Cannon, anchor, NBC Bay Area’s “Today in the Bay”
Marlene Williamson, CEO, Watermark
Bina Chaurasia, senior VP & chief human resources officer, Ericsson
A Conversation on “Leadership, Innovation and Changing the World”
Leila Janah, CEO, Sama and Laxmi, award-winning social entrepreneur and co-author, America’s Moment:
Moderator: Pattie Sellers, accomplished journalist and assistant managing editor, Fortune
Francine Katsoudas, senior vice president & chief people officer, Cisco Systems
Jenny Dearborn, senior vice president and chief learning officer, SAP
John Jacobs, co-founder and chief creative optimist, The Life is Good Company
9:45 a.m.
Author Signings and Speaker Meet & Greet. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1 (page 41)
10:00 -11:00 a.m. Session I Breakouts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 14-15 for session listing
11:00 – 11:30 a.m.
Author Signings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Book Store (page 41)
11:30 a.m. - 12:30 p.m. Session II Breakouts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 16-17 for session listing
12:30 - 1:00 p.m.
Author Signings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Book Store (page 41)
1:00 - 2:30 p.m.
Luncheon Keynote Session. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Halls 2 & 3
Jessica Aguirre, anchor, NBC Bay Area News
Lynne Born, partner & COO, Seiler LLP and board chair, Watermark
Erin McSweeney, EVP, global human resources, EMC Corporation
Abby Wambach, 2015 World Cup Champion and ranked one of TIME’s “100 Most Influential People 2015”
Rami Rahim, CEO, Juniper Networks
Felicia Mayo, vice president, global talent acquisition & authenticity and inclusion, Juniper Networks
A Conversation on “Feminism 2.0”:
Mindy Kaling, actor, producer, director and best-selling author, Why Not Me?
Moderator: Cindi Leive, editor-in-chief, Glamour Magazine
3:00 – 4:00 p.m. Session III Encores, Workshops & Expert Exchange Sessions.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . see pages 18-19 for session listing
3:00 – 4:40 p.m.
Social Media Roundtables .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, EMC Technology Pavilion (page 54)
Small Business Roundtables. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Small Business Marketplace (page 49)
4:00 – 4:30 p.m.
Author Signings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hall 1, Book Store (page 41)
4:00 – 5:00 p.m.
Local Leader Meet Ups. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Gilead Career Pavilion (page 52)
FREE Wine Tasting Reception courtesy of BottleRock ................................................................. Exhibit Hall, Hall 1
4:40 – 5:00 p.m. Author Signings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exhibit Hall, Hall 1, Book Store (page 41)
5:00 p.m.
Conference Closes
Revised Content
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watermarkconferenceforwomen.org
CONCOURSE
EXHIBIT
LEVELCENTER MAP
CONVENTION
TO SOUTH HALL
CONCOURSE EXHIBIT LEVEL
TO SOUTH HALL
212
OPENING & LUNCHEON KEYNOTE
EXHIBIT
210
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SILICON VALLEY BOARD ROOM
EXECUTIVE
BOARDROOM
THINK TANK
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SAN CARLOS
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ALMADEN
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UNIVERSITY
ROOM PACIFIC PLAZA
ROOM
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BLOSSOM
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PREFUN
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PACIFIC
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GUADALUPE
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THINK TANK
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PREFUN
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SAN CARLOS
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PLAZA
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BREAKOUT
SESSIONS
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CONFERENCE
REGISTRATION
& COAT CHECK
PARKWAY STREET LEVEL
PARKWAY
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PARKING GARAGE
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WINCHESTER
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ALMADEN
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BALLROOM
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OFFICE
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BALLROOMS
SAN CARLOS GROTTO
#WatermarkConf
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OFFICE
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SESSION I BREAKOUTS 10:00 A.M. – 11:00 A.M.
KEY:
W – Workshop: Interactive sessions that include exercises,
role plays and other activities that offer practical advice.
POE – Panel of Experts: Led by a moderator in the space,
these sessions will offer a brief “state of the climate” followed
by a sharing of best practices and lessons learned from experts
in the trenches.
LEADERSHIP.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 20
Transformational Teams: Building and Leading Diverse Teams for Ultimate Business Advantage (POE)
The most effective leaders navigate highly diverse teams, being aware of unconscious bias, taking into account multiple generations, remote and
onsite employees and varying work styles, all with an eye toward business transformation. This interactive discussion will bring together a mix of
leaders and professionals to share lessons learned in building and leading transformational teams. Takeaways will include:
• What works and what doesn’t when setting up a team
• How to “intentionally” optimize a multi-generational and diverse mix and navigate work styles and preferences
• How to deal with unconscious bias in yourself and team members
• How to measure, motivate and reward the best teams
Moderator: Trudy Bourgeois, CEO, The Center for Workforce Excellence & author, Her Corner Office and The Hybrid Leader @trudybourgeois
Panel of Experts: Sukhinder Singh Cassidy, founder & CEO, Joyus and founder, #ChoosePossibility and theBoardlist @sukhindersingh @joyus
Jonathan Davidson, EVP, general manager, development & innovation, Juniper Networks @junipernetworks
Kathleen Mullaney, VP, careers, Udacity @udacity
Host: Radha Bhaman, SVP, human resources, EMC Corporation @emccorp
LEADERSHIP.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 210EF
The Pay Equity Tipping Point: Making a Difference in Your Pay Now (POE)
Gender pay equity remains in the headlines—a main point of contention in business, government, entertainment and even professional sports. But
we may be at a tipping point. All but seven states have equal pay laws and California’s Fair Pay Act is the country’s most aggressive. Industry leaders are
in the news, tactically closing the gap. And having a female president is now a realistic possibility. Join this group of leaders and experts in negotiation,
policy and industry to find out how you can make a difference. Learn what you need to know, so you can:
• Position your company and yourself to close the gap
• Determine whether the right policies, beyond pay, are in place to enable you to negotiate a fair salary and a fair career path
• Successfully raise the compensation conversation and learn how to negotiate your best pay now
Moderator: Victoria Pynchon, co-founder, She Negotiates and best-selling author @vickiepynchon
Panel of Experts: Ginnie Carlier, west region talent leader, Ernst & Young, LLP @eynews
Dr. Heidi Hartmann, Ph.D., founder & president, Institute for Women’s Policy Research and MacArthur Fellowship recipient @heidiatiwpr
Jay Newton-Small, Washington correspondent for TIME and author, Broad Influence @jnsmall
Host: Erna Arnesen, board member, Watermark @wtrmrk
CAREER ADVANCEMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ballroom 220B
Playing Big: Rules to Play By for Your Life and Career (W)
What would be possible if you weren’t held back by self-doubt? From Lean In to The Confidence Code, to decades of research on the imposter syndrome, there’s a growing conversation about how increasing women’s confidence is critical to their success. With the training Tara Mohr provides
in her Playing Big program, 94% of graduates report that they feel more confident as a result of the new tools and concepts they learn for dealing
with self-doubt. In Tara’s workshop on this topic, participants will learn:
• Top causes and drivers of self-doubt
• Simple tools to quiet the voice of self-doubt so that you can do your work with more clarity and confidence
• Top 10 fears that tend to hold women back in their careers, and two kinds of fear that arise when women Play Bigger and how to work with each differently Speaker: Tara Sophia Mohr, women’s leadership and well-being expert and author, Playing Big @tarasophia
Host: Jennifer Dabnor, category leader, collectibles, Amazon @amazon
CAREER ADVANCEMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Grand Ballroom 220A
Unconscious Power Dynamics TM for Your Advantage (POE)
When you walk into a room, what sets someone apart before introductions are made? What can you do to represent yourself in a way that conveys
self-assurance and reflects that you belong? How do you effectively craft your career amidst unconscious biases and stereotype threats? How do you
maintain the enthusiasm you felt when you first entered the work world? Join this conversation exploring the neuroscience and practical art of power.
Find out what power dynamics will work for you and what to be aware of to advance your own career and personal goals.
Moderator: Janet Crawford, principal, Cascadance & founder, Women and Innovation Lab @janetcrawford
Panel of Experts: Jodi Euerle Eddy, CIO & SVP, Boston Scientific @bostonsci
Elaine Lin Hering, influence and conflict management expert, Triad Consulting @elainehering
Pat Wadors, CHRO & SVP, global talent organization, LinkedIn @linkedIn
Host: Mary Ann Bianco, board member, Watermark @wtrmrk
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watermarkconferenceforwomen.org
SESSION I BREAKOUTS 10:00 A.M. – 11:00 A.M.
EMERGING PROFESSIONALS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 21DEF
Triggers: Creating Behavior that Lasts – Becoming the Person You Want to Be (W)
Some of our inner beliefs can trigger missteps. They sabotage change before it can even happen! Discover how to recognize these sabotaging beliefs
and learn what you can do about them. Join one of the world’s top leadership thinkers as he reveals the findings from one of the year’s best business
books, Triggers. Marshall Goldsmith engages you to identify and address your beliefs to create behaviors that will help you be the leader, manager
and person you want to be.
Speaker: Dr. Marshall Goldsmith, leadership and coaching guru and best-selling author @coachgoldsmith
Host: Courtney Skarda, VP, racker experience, Rackspace @rackspace
TRANSITIONS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 21ABC
Reviving Your Career: Actionable Steps to Achieve a Professional Renaissance (POE)
Whether you have stepped off the path you hoped to be on or are returning after temporarily stepping out of the workplace, this session will look at
what you can do to avoid or overcome a plateau, revive your trajectory and find ways to follow your passion. Even star performers feel stuck at some
point in their careers when promotions don’t come as easily as they used to. No matter where you are, you will learn to identify your personal and
professional gaps and walk away with actionable advice from a team of panelists who have spent their careers focused on this topic. They will share
stories of real women who have experienced and overcome barriers, bias and obstacles and who have ultimately revived their careers and achieved
a professional renaissance.
Moderator: Wendy Wallbridge, author Spiraling Upward @wendywallbridge
Panel of Experts: Leslye Louie, former national director, Encore Fellowships Network
Sonya K. Park, senior relationship manager, State Street Global Advisors @statestreet
Shari Slate, VP, chief inclusion & collaboration officer, Cisco @cisco
Lisa Smith-Strother, senior director & global head, employer branding & diversity talent acquisition, Ericsson @ericsson
Host: Nikita T. Mitchell, board member, Watermark @wtrmrk
HEALTH & WELLNESS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ballroom 220C
Living with Intent: Your Guide for Moving from Action to Outcome (W)
Mallika Chopra shares practical steps and experiences for finding more joy in life. She shares wisdom from people like her dad Deepak, Eckhart
Tolle, Marianne Williamson, Arianna Huffington, Andrew Weil and Dan Siegel, and couples them with her own insights as she outlines a practical
roadmap to move from thought to action to outcome. Join her as she:
• Defines intention
• Introduces the balance wheel
• Conducts a meditation to guide you to your own intent
Speaker: Mallika Chopra, author, Living with Intent & founder, intent.com @mallikachopra
Host: Jill Sharp, performance coach, The Human Performance Institute, a division of Wellness & Prevention Inc., a Johnson & Johnson company @jnjnews
PERSONAL DEVELOPMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 211
The Simple 12-Step Plan for Getting Your Financial Life Together...Finally (W)
Do your eyes glaze over just thinking about the mumbo-jumbo language of finance, let alone getting your financial life together? You are not alone.
In this engaging session, money expert and financial journalist Nicole Lapin will lay out a 12-step plan in which she shares her experiences—mistakes and all—of getting her own finances in order. Rethinking traditional financial wisdom and adding a modern spin, this session will rehab
whatever bad money habits you might have and provide you with a concrete plan you can not only sustain, but also thrive on—and one where you
can still splurge on your morning latte and not feel deprived. From budgeting to debt management to investing and saving, this session will cover
the fundamentals and leave you inspired to go after the rich life you deserve…with confidence!
Speaker: Nicole Lapin, financial expert, youngest CNN anchor and author, Rich Bitch @nicolelapin
Host: Nikki Medoro, afternoon anchor, KGO Radio, Cumulus Media @nikkimedoro
PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 212
Avoid Burnout: Guilt-free Ways to Ask for What You Need and Focus on What’s Important (POE)
Making your life easier doesn’t have to be hard. This panel will offer practical advice for your overworked and multitasking life. Whether you are talking to
your boss, client or peer, this session will offer tools to have a priority-based conversation, push back and say No to avoid burnout and still feel successful.
Moderator: Lisa Abramson, executive coach, speaker, entrepreneur & co-founder of Mindfulness Based Achievement @lisaabramson
Panel of Experts: Dr. Christine Carter, senior fellow, U.C. Berkeley Greater Good Science Center and author, The Sweet Spot @raisinghappines
Dr. Lisa Dyson, CEO, Kiverdi, winner of Edison award in energy and sustainability @kiverdi
Katie Watson, EVP, human resources, Gilead @gileadsciences
Host: Christie Simons, board member, Watermark @wtrmrk
YOUNG WOMEN’S PROGRAM (The below program is designed for junior and senior high-school girls)
I AM THAT GIRL: Empowering Your Everyday Life (W) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 210AB
We are bombarded with messages every day that lead us to question who we are. Meet Emily Greener, founder of I AM THAT GIRL, which advises
young women to be the best version of each of us. In this inspirational and interactive session, attendees will learn how to collaborate instead of
compete and contribute as much as they consume, so they can better navigate the world.
Speaker: Emily Greener, founder, I AM THAT GIRL @iamthatgirl
Host: Nicole Ward, board member, Watermark @wtrmrk
#WatermarkConf
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SESSION II BREAKOUTS 11:30 A.M. – 12:30 P.M.
LEADERSHIP.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Grand Ballroom 220A
Raising the Tide: How to Advocate for Yourself While Modeling for Others (POE)
Research clearly shows that women, more than men, face trade-offs in the workplace. If you are too assertive, you are labeled. If you are too nice,
you are weak. If you push for the deserved promotion, colleagues talk about you afterwards. Join Marianne Cooper, a sociologist at Clayman Institute for Gender Research at Stanford University and lead researcher for Lean In, as she defines the issues and leads a discussion where researchers and industry leaders share ingenious tactics and proven strategies to navigate this tricky terrain for yourself, your colleagues and your direct
reports. Learn how to:
• Outmaneuver the “likeability trap” and squash the chatter
• Share key elements of impactful spoken and unspoken language
• Effectively message your information for influence and for coaching
• Engage your leadership team in modeling to raise the tide, benefiting your corporate culture and ultimately your impact
Moderator: Marianne Cooper, sociologist, Clayman Institute for Gender Research, Stanford University, and lead researcher for Lean In by Sheryl Sandberg
Panel of Experts: Patricia McDonald, VP, human resources & director, Intel talent organization, Intel @intel
Linda Oubre, dean, San Francisco State University College of Business @lindaoubre
Lynn D. Tinney, VP, Americas channels, Riverbed Technology @riverbed
Host: Gunjan Aggarwal, VP HR, head talent acquisition, diversity recruiting and M&A, Ericsson @ericsson
LEADERSHIP.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 21ABC
The Unwritten Rules of Success: Building the Courageous Career, Team and Organization you Want (W)
We’ve seen people build a business beyond what you’ve ever imagined. But how do they do it? What’s the secret to taking bold action at just the
right time? Of course it’s a combination of things, like keen observation, consensus building, timing, but it’s also courage. Cindy Solomon has spent
the past decade researching courage, courageous leadership and what sets successful people apart, both inside corporations and as entrepreneurs.
She’s here to share those secrets with you. Speaker: Cindy Solomon, keynote speaker, thought leader and author, The Courage Challenge Workbook @cindysolomon
Host: Jolen Anderson, chief diversity officer, Visa @jolen_a @visa
CAREER ADVANCEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 20
Strategies to Stand Out, Step Up and Get Noticed (POE)
Silicon Valley is a magnet for the best and brightest and you are part of it. But how do you stand out without alienating others? How do you get taken
seriously in a male-dominated room? Join this team of leaders in their fields to uncover key lessons learned and new insights on:
• Dealing with manterrupting, bropriating and talkblocking
• Understanding when to lead, when to follow and when to move on
• Sharing your success and paying it forward
Moderator: Robin Hauser Reynolds, documentary filmmaker, CODE: Debugging the Gender Gap @rubie226
Panel of Experts: Tamar Elkeles, chief people officer, Quixey @quixey
Brienne Ghafourifa, co-founder, Entefy & youngest college graduate to have raised a million dollars in funding @brienne_g
Jennie Leigh, VP, service enablement, global services and support, Akamai Technologies @akamai
Host: Ann Barlow, board member, Watermark @wtrmrk
CAREER ADVANCEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 210EF
What’s Behind the Buzz? Putting Failure to Work (POE)
Failure, fearlessness, risk-taking and resilience are catchwords in today’s economy. But how can you harness failure to unleash innovation, employee engagement, career growth and to motivate others? Join this high-energy panel for key success tips from multinational business leaders and
startup entrepreneurs. Discover how failure can work for you, whether you are bouncing back from a job setback, a leader trying to reinvigorate
innovation in your company, or an entrepreneur facing everyday challenges of a new venture. Break free of the stigma and catapult growth for your
business and yourself.
Moderators: Mark Coopersmith & John Danner, co-authors The Other F Word @markcoopersmith @dannerjd
Panel of Experts: Sharon Chiarella, VP, community shopping, Amazon @amazon
Dr. Lisa Dyson, CEO, Kiverdi, winner of Edison award in energy and sustainability @kiverdi
Julia Hu, cofounder and CEO, Lark, 2015 Top 10 Apple App @ourlark
Host: Derek DeWinter, board member, Watermark @wtrmrk
EMERGING PROFESSIONALS .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 212
“Let Me Tell You About Myself…”: Telling Your Story in More Than Just Words (POE)
The way you tell your story is key to getting that next job, winning that next assignment or addressing that next challenge. You need to have more than
just a great resumé. Newer professionals tend to talk about their resumé versus their experiences. You need to be able to communicate your value in a
way that wins over your audience and highlights your potential. This panel of experts gives you their “how tos” to help claim your next chapter and:
• Learn what’s worked and how to tailor it to yourself
• Highlight what you can do, not what you have done
• Use language and posture that matches your convictions
• Round out your story with social media
Moderator: Mary Spio, founder, Next Galaxy Media, chief visionary, CEEK virtual reality & author, It’s Not Rocket Science @maryspio
Panel of Experts: Johanna Argan, costume designer, House of Cards and three-time Costume Designers Guild Award nominee @jargan
Joanne Black, author, Pick Up the Damn Phone!, How People Not Technology Seal the Deal @referralsales
Chelsea Krost, millennial expert & cofounder, The MPulse @chelseakrost
Host: Karineh Khachatourian, board member, Watermark @wtrmrk
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SESSION II BREAKOUTS 11:30 A.M. – 12:30 P.M.
TRANSITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ballroom 220C
Aging with a Vengeance: How to Reinvent Yourself (W)
Getting older shouldn’t be about having a crisis or giving up. This is your chance to reinvent yourself and redefine your life story – and that takes
effort, as well as grace. Join comedienne and provocateur, Annabelle Gurwitch, as she introduces a unique way to think about your new chapter, or
even your current chapter, while laughing out loud! Find the humor in the indignity, as she shares her perspective and talks about her own transitions. Participants will walk away with belly laughs and a practical approach to tackling aging, with a vengeance.
Speaker: Annabelle Gurwitch, actress, activist, humorist and New York Times best-selling author, I See You Made an Effort @annabelgurwitch
Host: Marlene Williamson, CEO, Watermark @wtrmrk
HEALTH & WELLNESS .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ballroom 220B
Squash Your Inner Critic and Get On With It (POE)
Who hasn’t had that nagging bitch in their head telling them they can’t, shouldn’t, or did it again? Transform your thoughts with insights from Dr.
Jacqueline Plumez as she guides an esteemed panel of experts on topics from parenting, recovering from mistakes and dealing with work relationships that seem to parallel sibling rivalry and parental oversight as opposed to healthy professional behavior. Learn how not to be so hard on
yourself and get on with a more fulfilling life.
Moderator: Dr. Jacqueline Hornor Plumez, Ph.D., author, Bitch in Your Head @dr_plumez
Panel of Experts: Mallika Chopra, author, Living with Intent & founder, intent.com @mallikachopra
Jackie Glenn, VP, global chief diversity officer, EMC Corporation @emccorp
Lisa Nichols, New York Times best-selling author, personal transformation guru and life coach @2motivate
Host: Merline Saintil, board member, Watermark @wtrmrk
PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room Lower Level 21DEF
ENCORE - Triggers: Creating Behavior that Lasts - Becoming the Person You Want to Be (W)
Some of our inner beliefs can trigger missteps. They sabotage change before it can even happen! Discover how to recognize these sabotaging beliefs
and learn what you can do about them. Join one of the world’s top leadership thinkers as he reveals the findings from one of the year’s best business
books, Triggers. Marshall Goldsmith engages you to identify and address your beliefs to create behaviors that will help you be the leader, manager
and person you want to be.
Speaker: Dr. Marshall Goldsmith, leadership and coaching guru and best-selling author @coachgoldsmith
Host: Katie Watson, EVP, human resources, Gilead @gileadsciences
PERSONAL DEVELOPMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 211
Leading with Authenticity: For Personal and Professional Well-Being (POE)
Being authentic in your life and your career is proven to promote trust, clarity, energy, creativity and ability to inspire. But how do we overcome
fear, lack of self-awareness and short-term focus to reach that level? Join this panel of high-profile leaders from across the U.S. as they reveal their journeys to understand and come to terms with their internal values, match them with how they lead their life, and ultimately lead with authenticity. You’ll
take away tips on how to experiment with authenticity and when to match your personal values to your business values and when to steer away. Most
importantly, you’ll discover successful ways to understand and stay true to your core beliefs for long-term personal and professional impact.
Moderator: Trudy Bourgeois, CEO, The Center for Workforce Excellence and author, Her Corner Office and The Hybrid Leader:
Blending the Best of the Male & Female Leadership Styles @trudybourgeois
Panel of Experts: Jenny Dearborn, senior vice president and chief learning officer, SAP @sap @dearbornjenny
Gail Evans, CIO, Mercer @mercer
Kendall O’Brien, VP, finance and CFO, office of the chief scientific officer, Johnson & Johnson @jnjnews
Host: Maya Strelar Migotti, board member, Watermark @wtrmrk
YOUNG WOMEN’S PROGRAM (The below program is designed for junior and senior high-school girls)
Brave Girls: Strategies to Excel (POE). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Room 210AB
The world is waiting for the next generation of women who will positively influence and shape our world. What does it take to become one of these
women? The truly exceptional women on this panel have broken barriers for themselves and are now paying it forward for you. They will share
their stories of success and failure and provide insights on what you need to know to bravely stand out and excel.
Moderator: Lea Coligado, founder, Women of Silicon Valley @womenofsv
Panel of Experts: Danielle Feinberg, director of photography, Pixar Animation Studios, & Girls Who Code speaker @dafeinberg
Justine Siegal, PhD, first woman to coach for a major league baseball organization @justinebaseball
Lisa Wrightsman, founder, coach, and program director, Street Soccer USA Sacramento Lady Salamanders @lwrightsman
Host: Ana Carolina Lopez Pinaya, board member, Watermark @wtrmrk
#WatermarkConf
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SESSION III BREAKOUTS 3:00 P.M. – 4:00 P.M.
BREAKOUT & ENCORE SESSIONS
ENCORE: Playing Big: Rules to Play By for Your Life and Career (W) ..................................................................................... Ballroom 220B
What would be possible if you weren’t held back by self-doubt? From Lean In to The Confidence Code, to decades of research on the imposter
syndrome, there’s a growing conversation about how increasing women’s confidence is critical to their success. With the training that Tara Mohr
provides in her Playing Big program, 94% of graduates report that they feel more confident as a result of the new tools and concepts they learn for
dealing with self-doubt. In Tara’s workshop on this topic, participants will learn:
• Top causes and drivers of self-doubt
• Simple tools to quiet the voice of self-doubt so that you can do your work with more clarity and confidence
• Top 10 fears that tend to hold women back in their careers
• Two kinds of fear that arise when women Play Bigger and how to work with each differently Speaker: Tara Sophia Mohr, women’s leadership and well-being expert and author, Playing Big @tarasophia
Host: Jennifer Dabnor, category leader, collectibles, Amazon @amazon
How Adopting a Growth Mindset Can Help You Achieve Success in your Personal and Professional Life (W).............. Meeting Room 211
Almost a decade ago, Dr. Carol Dweck’s research on fixed vs. growth mindsets began to gain popularity, impacting child-rearing and informing the
importance of praising the process over the person. Today, many recognize that this work is just as applicable to adults, where the growth mindset
positively informs almost everything from the quality of your relationships to your negotiating ability. Join Dr. Carissa Romero, who worked with
Dr. Dweck as part of her own doctoral thesis in psychology at Stanford and founded PERTS, Stanford’s applied research center on mindsets, and
learn how you can adopt a growth mindset to achieve success in both your personal and professional life.
Speaker: Carissa Romero, co-founder PERTS (Project for Educational Research that Scales) and partner, Paradigm Consulting @clrom
Host: Karen Willem, board member, Watermark @wtrmrk
Transform Your Norm…Success Lies Outside Your Comfort Zone ...................................................................Meeting Room Lower Level 20
Lisa Nichols is no stranger to transformation. Her own story is extraordinary – she transformed her life from a single mom on public assistance in
South Central Los Angeles to a millionaire entrepreneur. Her own struggles have been the inspiration behind her bold mission to teach others that
it is possible to do the same. Using her signature systems, Lisa will guide you through this interactive workshop, teaching you how to accomplish
unfathomable goals and tap into your own potential. Get ready to have your norm disrupted and move out of your comfort zone to find prosperity
in your relationships, health, spirituality, wealth and career. Speaker: Lisa Nichols, New York Times best-selling author, personal transformation guru & life coach @2motivate
Host: Jackie Glenn, VP, global chief diversity officer, EMC Corporation @emccorp
Increase Your Visibility .............................................................................................................................................................. Ballroom 220C
Over 75% of individuals have a fear of public speaking, according to the National Institute of Mental Health. Yet effective communication, whether
in small meetings or on stage will increase your visibility and open career doors. Join Karen Catlin, recent Wonder Women Tech Innovator Award
recipient for outstanding achievements in business and technology, as she teaches you how to quickly overcome your fear, uncover hidden areas of
expertise, use storytelling to engage audiences like a pro and give compelling talks to level up your career.
Speaker: Karen Catlin, advocate for women in tech and co-author, Present! A Techie’s Guide to Public Speaking @kecatlin
Host: Marlene Williamson, CEO, Watermark @watermark
EXPERT EXCHANGE SESSIONS
Expert Exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to hear from experts
about best practices and lessons learned around career or personal development topics. In addition to valuable knowledge sharing, they provide a great peer networking opportunity. Expert exchange sessions are designed to be intimate; therefore capacity
will be limited. Seating is first come, first served, and doors will close once we reach capacity.
Maximizing Your Career in a Virtual Environment ................................................................................. Meeting Room Lower Level 21ABC
Mobility has changed the way we interact and grow, especially in the workplace. In a world where everyone is always connected, how do you leverage technology to maximize your career? How do you build out your online community? How do you maintain work/life balance? In this Expert
Exchange, attendees will learn how to gain exposure, visibility, and success in a virtual workplace. Speakers will share their experiences as they
have watched the workplace evolve and the tools they used to transition to the global online work environment.
Moderator: Ehrika Gladden, VP, market strategy, enterprise infrastructure solutions group @cisco
Speakers: Jina Daniel, program manager, services portfolio strategy, Cisco @cisco
Colin Kincaid, VP, product management, web portfolio, Cisco @cisco
Sridevi Koneru Rao, senior director, business development, digitizing office, Cisco @cisco
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SESSION III BREAKOUTS 3:00 P.M. – 4:00 P.M.
Challenging the Status Quo .............................................................................................................................................. Meeting Room 210EF
Sometimes, to make impactful changes you need to challenge the status quo – whether it’s in your industry, your career or your life. Juniper has
been a leader in challenging convention through innovations in networking and security, and is honored to present a panel of experts sharing tips
for introducing and maintaining a culture of change and courageous innovation. Join this insightful and sometimes humorous panel as they share
best practices to challenge the status quo for professional as well as personal innovation.
Moderator: Cindy Solomon, speaker, thought leader and author, Creating a Culture of Courage @cindysolomon
Speakers: Susan Lovegren, SVP, HR, Juniper Networks @junipernetworks
Bob Worrall, CIO, Juniper Networks @junipernetworks
Kim Polese, CEO & chairman, ClearStreet @kimpolese
Taking Your Seat at the Leadership Table ....................................................................................................................... Meeting Room 210AB
Have you ever raised an idea for consideration and heard crickets, only to see that same idea raised by another person and heartily accepted? Why
are some people able to jockey for a position at the leadership table while others are relegated to the surrounding chairs? Join this panel of high
achievers as they share their stories of success and failure and provide some tactics and perspective, so you can take your career to the next level
and ascend to the leadership table at the rate you anticipated when you entered the job market.
Moderator: Helen Scotch, director, global regulatory affairs, Boston Scientific Corporation @bostonsci
Speakers: Rita Bojalian, counsel III, Boston Scientific Corporation @bostonsci
Dawn Cates, director & site head, quality, Boston Scientific Corporation @bostonsci
Blessie Concepcion, director, global clinical trials, Boston Scientific Corporation @bostonsci
Deanna Harshbarger, global director, deep brain stimulation, Boston Scientific Corporation @bostonsci
Employee Engagement in the Networked Society ............................................................................................................... Meeting Room 212
The majority of business leaders are critically focused on raising employee engagement in 2016. Are you? High levels of trust across a company
enable leaders to take the actions needed to equip high performance and ensure that employees can continue being productive and positive during
times of transformation. Ericsson’s Expert Exchange panel dives into a discussion on how employee engagement impacts real business results. The
Networked Society empowers and enables people to share knowledge and ideas and build trust as well as attract and retain talent. With an engaged
and diverse workforce that emphasizes leadership, learning and values, Ericsson can better achieve sustainability and CR aims, attract and retain
talented people, respond to customers’ needs and maintain a competitive advantage. Learn how companies are using the Networked Society to
engage employees by using a range of data, technology and dynamic interactive sharing tools to improve performance, enhance organizational
learning and build confidence.
Moderator: Gunjan Aggarwal, VP HR, head talent acquisition, diversity recruiting and M&A, Ericsson @ericsson
Speakers: Bina Chaurasia, senior VP & chief human resources officer, Ericsson @ericsson
Jossie Prochilo, VP and Key Account Manager, Ericsson @ericsson
Heather Hiles, founder & CEO, Pathbrite @heatherhiles
Ileana Rivera, senior director, IT, Cisco Systems @cisco
Achieving Your Biggest Professional Dreams: How to Define and Launch Your “Moonshot”..................Meeting Room Lower Level 21DEF
In the world of high tech, “moonshot” goals are frequently the source of breakthrough professional and personal innovation. At LinkedIn, data shows
that many of our aspirations, even the ones that seem like unattainable dreams, are actually achievable. To help you take the first step, LinkedIn brings
together this panel of exceptional women who have insights and tools for you to embrace your highest visions and make your moonshot a reality now.
Moderator: Pat Wadors, CHRO & SVP, global talent organization, LinkedIn @linkedIn
Panel of Experts: Anjula Acharia-Bath, Billboard’s 2014 International Power Players list & partner, Trinity Ventures @anjulaacharia
Ana Flores, founder, Latina Bloggers Connect & #WeAllGrow Summit and coauthor, Bilingual is Better @laflowers
Mary Spio, founder, Next Galaxy Media, chief visionary, CEEK virtual reality & author, It’s Not Rocket Science @maryspio
DOWNLOAD THE NEW WATERMARK CFW APP
GENEROUSLY
UNDERWRITTEN BY
GET REAL TIME INFORMATION ON AGENDA, SPEAKERS, MAPS AND
OPPORTUNITIES TO NETWORK WITH SPEAKERS AND OTHER ATTENDEES!
AVAILABLE ON ALL PLATFORMS BY SEARCHING “WATERMARKCFW”
#WatermarkConf
19
AUTHOR SIGNINGS AND MEET & GREETS
AUTHOR SIGNINGS WILL TAKE PLACE IN THE EXHIBIT HALL-HALL 1,
ADJACENT TO THE BOOK STORE
9:45 a.m.
John Jacobs
Pattie Sellers (Meet & Greet only)
11:00 a.m. – 11:30 a.m.
Dr. Christine Carter
Janet Crawford
Nicole Lapin
Tara Sophia Mohr
Jay Newton-Small
Victoria Pynchon
Wendy Wallbridge
12:30 p.m. – 1:00 p.m.
Joanne Black
Trudy Bourgeois
Mallika Chopra
Marianne Cooper
Dr. Mark Coopersmith
John Danner
Annabelle Gurwitch
Lisa Nichols
Dr. Jacqueline Hornor Plumez
Mary Spio
Abby Wambach (Meet & Greet only)
4:00 p.m. – 4:30 p.m.
Lisa Nichols
Tara Sophia Mohr
Mary Spio
4:40 p.m. – 5:00 p.m.
Julie Barton
Nancy Davis Kho
Christine Martinez Loya
Linda Popky
BOOKSTORE BROUGHT TO YOU BY
Revised Content
Cindy Solomon is no longer signing books
#WatermarkConf
41
EXHIBITOR MAP
EXHIBIT HALL-HALL 1
RESTROOMS
RESTROOMS
CONSESSIONS
448 547
QVC Stage
346
Resume Review
139
GENERAL
SESSION
ENTRANCE
446 545
SMALL BUSINESS
341
342 441
442 541
339
340 439
440 539
Small
Business
Roundtables
544
Author Signing
642
540 639
Bookstore
538 637
Coaches Corner
Cisco Networking Lounge
Local Leader Meet Ups
Boston
Scientific
Amazon
125
124
226
325
426 525
526 625
224
323
424 523
524 623
Social Media
Roundtables
123
121
119
GENERAL
SESSION
ENTRANCE
532
230
130
Juniper
118
CAREER
220
319
218
317
632
Ericsson
622
TECHNOLOGY
EMC
316
726
416
Life is Good
516
Watermark
616
EXHIBIT HALL
ENTRANCE
CONVENTION CENTER LOBBY
SAN CARLOS STREET
42
watermarkconferenceforwomen.org
722
COMMUNITY 720
RESTROOMS
EXHIBIT HALL
ENTRANCE
724
718
716
EXHIBITORS
Akamai.......................................................... 119, 121
www.akamai.com
Mobilyte............................................................... 525
www.mobilyte.com
Mobilizing Technologies
Amazon................................................................ 124
www.amazon.com
New Leaf Financial Advisory......................... 340
www.newleaffa.com
lfried@newleaffa.com
Argent.......................................................... 538, 540
www.argentwork.com
hello@argentwork.com
Oracle................................................................... 317
www.oracle.com
Boston Scientific Corporation........................ 532
www.bostonscientific.com
Design Of Mine.................................................. 639
thefluttershawl.com Designofmine66@gmail.com
The Shawl that does it all!
dod Fitness......................................................... 442
www.dodfitness.com
Fitness tools
gretchen@dodfitness.com
Dress for Success San Jose .............................. 716
Sponsored by Cisco
www.sanjose.dressforsuccess.org
EMC Corporation.............................................. 416
www.emc.com
Ericsson.............................................................. 622
www.ericsson.com
Flutter Eyewear................................................. 637
www.fluttereyewear.com
Elegant collection of readers
fluttereyewear.com
Pearls With Purpose........................................ 623
www.pearlswithpurpose.com
Genuine Pearl Jewelry that
changes lives worldwide
Quixey......................................................... 424, 426
www.quixey.com
Road Scholar...................................................... 720
www.roadscholar.org
Educational travel adventures
877-426-8056
Savitude Inc........................................................ 441
www.Savitude.com
SmileStones....................................................... 224
www.smilestones.net
Professional Development
Athina@SmileStones.net
State Street.................................................. 323, 325
statestreet.com
Gilead Sciences, Inc.......................................... 226
www.gilead.com
Stella & Dot by Lindsay Walsh....................... 342
www.stelladot.com/lindsay
Social Selling
lindsay@walshleadership.com
Globiana Inc....................................................... 439
www.globiana.com
Global Talent Support Platform
info@globiana.com
Sugar Pie Bebe.................................................... 539
www.sugarpiebebe.com
Unique handmade baby gifts
Blankets, bibs and more!
Great Minds in STEM....................................... 523
www.greatmindsinstem.org
Trips To The Mouse......................................... 446
www.tripstothemouse.com
You Pack, We Plan!
512.815.2920
Jacqueline B clothing........................................ 339
Up to the minute clothing
jacquelinebclothing@yahoo.com
Johnson & Johnson.................................. 218, 220
www.jnj.com
Junior League of San Jose............................... 718
www.jlsj.org
Women’s Volunteer Organization
Juniper Networks Inc........................................ 118
www.juniper.net/careers
Kathy Kamei Designs....................................... 440
www.kathykamei.com
KGO / KFOG Radio.......................................... 625
KGO AM 810, KFOG 104.5 & 97.7 FM
Life is Good......................................................... 516
www.lifeisgood.com
UC Berkeley........................................................ 724
innovators.berkeley.edu
VISA........................................................................319
visa.com
Watermark.......................................................... 616
wearewatermark.org
Women Donors Network................................. 722
www.womendonors.org
Community with a Purpose
jancona@womendonors.org
Younique.............................................................. 541
www.lashwithkelsey.com
Younique’s 3D+ Fiber Mascara
Uplift Validate Empower Women
#WatermarkConf
43
COMMUNITY CONNECTION PAVILION
LOCATED IN EXHIBIT HALL-HALL 1
OPEN ALL DAY!
WATERMARK
Stop by the Watermark booth to learn more about the Bay Area’s leading organization for top women executives, entrepreneurs and emerging executives. We offer the most comprehensive
career development programs, conferences, exceptional networking opportunities and exclusive resources.
ERICSSON COMMUNITY INTERACTIVE EXPERIENCE
Come join Ericsson to play and interact with technology, engineering constructs and mind-boggling games, all geared toward
attracting tomorrow’s workforce to careers in STEM. • Find out how you can get involved in helping the cause
• Get information on how to plan role model visits within
your community
• Learn how to participate in STEM workshops
• Get tips on planning field trips that inspire girls to keep studying, practicing and working in STEM
LIFE IS GOOD KIDS FOUNDATION
Life is Good, co-founded by today’s keynote speaker John Jacobs,
is committed to spreading the power of optimism and helping
kids in need through the Life is Good Kids Foundation.
Stop by the Life is Good booth to check out the latest line
from the positive lifestyle brand.
For every product sold today at the Life is Good booth, 100% of
net profits will go to help kids in need!
DRESS FOR SUCCESS Sponsored by Cisco
Be sure to drop off your donations here!
Don’t forget to Tweet!
#WatermarkConf
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watermarkconferenceforwomen.org
CISCO NETWORKING LOUNGE
LOCATED IN EXHIBIT HALL-HALL 1
OPEN ALL DAY!
The Cisco Lounge is the perfect spot to connect and chat with friends, colleagues
and new contacts, or simply recharge a bit.
Don’t miss your chance to attend LINKEDIN PROFILE MAKEOVER
WORKSHOPS to perfect your networking skills. Featuring AMANDA
HEALY, award-winning B2B marketing leader and social media expert.
11:00 A.M. – 11:20 A.M.
12:30 P.M. – 12:50 P.M.
3:00 P.M. – 3:20 P.M.
3:25 P.M. – 3:55 P.M.
4:00 P.M. – 4:20 P.M.
4:25 P.M. – 4:45 P.M.
Making LinkedIn Work for YOU!
Do you have a LinkedIn profile simply because you feel you ought to? Or have
you been meaning to set one up but don’t know where to start? Even advanced
users of LinkedIn today are not maximizing the platform to its fullest. With
careful curation, LinkedIn is one of the most powerful tools in your personal
branding arsenal, creating new opportunities, driving incremental business and
partnerships, and allowing you to position yourself as a thought leader in your
respective field. In these Profile Makeover sessions, LinkedIn novices and vets
alike will learn a treasure trove of tips and tricks to get LinkedIn to do the work
for you. Hear how to increase your profile strength, strategically grow your network, boost your SEO value, and much more. Discover how investing less than an
hour per week can pay big dividends in achieving your personal and professional
aspirations. Bring your devices and get a real-time LinkedIn profile makeover!
RECHARGE YOURSELF & YOUR DEVICES…
• Fuel up with coffee, available for purchase at the Lounge’s Coffee Cart
• Charge your mobile device with one of the many charging stations available throughout the day
• Connect with Cisco representatives to learn about career opportunities with a company that
values diversity
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SMALL BUSINESS MARKETPLACE
LOCATED IN EXHIBIT HALL-HALL 1
ALBANY
IRVIN
OPEN ALL DAY!
CO
& SU ME SHOP
PP
WOM ORT LOCA
ENL
BUSI OWNED
NESS
ES!
HEATHER
McNICHOLL
QVC PRODUCT SEARCH
7:30 a.m. – 4:30 p.m.
Come join us for this unique opportunity to present your product idea to a panel of experts from QVC, including program host Albany Irvin, and QVC’s Heather McNicholl! Please stop by the QVC booth early to reserve
any remaining slots. If you’ve already signed up, please show up at your allotted time. Products should be retail
ready or in prototype.
Presenters will receive instant feedback from the panel of experts, plus the chance to get their product noticed
by the world’s leading video and e-commerce retailer! Even if you don’t have a product to pitch, come and
watch the action!
SMALL BUSINESS ROUNDTABLES
3:00 p.m. – 3:30 p.m.
3:35 p.m. – 4:05 p.m.
4:10 p.m. – 4:40 p.m.
Led by an expert facilitator, each roundtable offers an informal and intimate setting to share best practices
around a very focused and specific topic within the small business and entrepreneurial spaces. Roundtables
are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.
Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come early to guarantee your spot. However, we will offer each roundtable a total of three times so attendees can participate in multiple discussions on different topics, and to ensure that participants have other opportunities to
join should their first-choice table fill up fast.
Roundtable 1: Taking Your Idea from Concept to Business Success
Speaker: Janet Zhou, new venture expert and product manager, YouTube @janetz
You’re talented, passionate, and have developed an incredible product or service. Now you need to take it to the
customer. How do you start? What do you think about? Who do you need to connect with? How do you get funders
on board? What does it take to have a successful Kickstarter campaign and what then? Learn how you can be
successful by joining this dynamic roundtable led by Janet, who’s helped start multiple new businesses herself,
written about them as a co-curator for Startup Digest and advocated for them as a board member of the MIT/Stanford Venture Lab.
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SMALL BUSINESS MARKETPLACE
LOCATED IN EXHIBIT HALL-HALL 1
OPEN ALL DAY!
Roundtable 2: Social Entrepreneurism: Building a Business Model that Gives Back
Speaker: Lina Nilsson, head of market development, ENLITIC @linaatberkeley
Lina Nilsson, recognized in MIT’s Technology Review 35 under 35, has dedicated herself to enabling people to
collaborate to solve global challenges. Hear about her journey from researcher to founder of Teka Labs and innovation
director at UC Berkeley’s Blum Center for Developing Economies. She can address your questions about how to build a
social movement and ways to inspire and support everyday people to be change-makers in their communities.
Roundtable 3: Using Social Networks to Identify Talent
Speakers: Carolyn Bruen and Bruce Potterton, co-founders, The Fletching Group
If you own or plan to start a business, hiring will be one of the most important decisions you make.
How can you use social networks to hunt for the talent you need? Join this roundtable and learn
about the power of online networks to build your team. You’ll leave with practical tools to help
identify talent as well as best practices in creating a brand that will have talent searching for you!
Roundtable 4: Charge What You Are Worth…Without Apology: Strategies to Stop Undervaluing, Undercharging and Over Delivering
Speaker: CeCe Clark, director of global partnerships and sales, Motivating the Masses @justaskcece
The Center for Women’s Business Research reports that women own 10.6 million businesses in the United States,
employ 19.1 million workers (that’s one in every seven employees) and their businesses account for $2.5 trillion
in sales. As exciting as these figures may be for aspiring entrepreneurs, it is also reported that barely 5% of women entrepreneurs exceed six figure revenues in their businesses. The challenge many women entrepreneurs face is undervaluing
themselves and thereby underpricing their products or services. During this roundtable, CeCe will share tips, tools and strategies to
achieve this level of revenue multiple times over with the right message, market and mindset.
Roundtable 5: Finding Your Focus: How to Prioritize What’s Important
Speaker: Kathy Quinlan-Perez, vice president, PSI World and director of training, PSI Seminars
Technology has the ability to make us all more productive, more successful and more, dare we say, balanced. But why
do we feel so overwhelmed, ineffective, less communicative and even less inventive? Kathy shares best practices
from people who have achieved breakthrough success. This session will help you rekindle your curiosity, compassion
and creativity and focus on what’s important, so you can change your world and maybe even THE world.
Roundtable 6: Your Memoir: What it Takes to Get Published
Speaker: Julie Barton, author, Dog Medicine: How My Dog Saved Me From Myself @
At twenty-two, Julie Barton collapsed on her kitchen floor in Manhattan. Psychiatrists, therapists and family tried
to intervene, but nothing reached her until the day she decided to do one hopeful thing: adopt a Golden Retriever
puppy she named Bunker. Do you have an inspirational story or insights that you think will make an impact on the
literary world? Julie’s riveting and deeply touching memoir was initially released by a small publisher and is now
being republished by Penguin Books. Here’s your chance to speak with the author about best steps and missteps, as you take that big
step into the world of publishing.
Don’t forget to Tweet!
#WatermarkConf
#WatermarkConf
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GILEAD CAREER PAVILION
LOCATED IN EXHIBIT HALL-HALL 1
OPEN ALL DAY!
The Watermark Conference for Women Career Pavilion, brought to you by Gilead, features local and national
career experts, coaches and professionals to address your most pressing questions and challenges. The Career
Pavilion provides you with intimate and unique opportunities to better position yourself on the job, enhance
your career skills and network with peers. Don’t miss out on these Career Pavilion offerings:
RESUME LAB
7:30 a.m. – 7:50 a.m.
8:00 a.m. – 8:20 a.m.
This interactive lab is an opportunity to learn specific steps to build your tailored
resume that highlights your experience AND helps brand you for the role(s) you want.
Pamela Paspa is the Assistant Director for Career Communities at Stanford University
where she works with Engineers in their Career Develop and processes. Pamela holds
a Master’s degree in Counseling and is a Certified Professional Coach. She owns her
own coaching business, Hustle and Heart Coaching LLC, where she works with people from all over the U.S. and Internationally in building resonate transformation in
Career, Life, and Family.
PAMELA
PASPA
RESUME REVIEW
7:30 a.m. – 5:00 p.m.*
HR and career service experts from local colleges and universities will provide free resumé critiques.
Don’t miss this opportunity to have a seasoned pro give your resumé a checkup and help you put your
best face forward in the ever-changing job market.
Michelle Alvarez, client services, High Tech Connect
Jocylen Ashton, director of career management, business school graduate programs, Santa Clara University
Edward Beanes, career counselor, academic advising & career education, California State University, East Bay
Amy Brierley, assistant director career communities, Stanford University
Becky Charvat, director, employer relations & recruiting, career management center, Stanford University
Jeffrey D’Andria, BEAM, Stanford career education, Stanford University
Shandy Dunn, vice president, High Tech Connect
Heather Gardley, career & academic counselor, California State University, East Bay
Sylvia Head, employer relations coordinator, California State University, East Bay
Alexandra Kaplan, MS candidate, career counseling graduate intern, career services center, Skyline College
Rachel Luna, student services coordinator, Samuel Merritt University
Katherine Nobles, career coach, Stanford University
Wahab Owolabi, assistant director, career ventures, startups & entrepreneurship, Stanford University
Neepa Parikh, director, career consultant, office of career planning, Golden Gate University
Pamela Paspa, MA, CPCC, assistant director, Stanford University
Andrea Peeters, director of student success, Menlo College
Vicky Quach, career services specialist, Menlo College
Lori Rocereto, consultant services, High Tech Connect
Jennifer Rowland, assistant dean, career education & associate director, career ventures, BEAM, Stanford Career Education, Stanford University
Carly Shelar, client services, High Tech Connect
Rene Siegel, founder & president, High Tech Connect
Kathryn Ward, assistant director, student services, Samuel Merritt University
Leticia Wiesner, program coordinator, WorkAbility IV program, California State University, East Bay
Katie Williams, client services, High Tech Connect
Lavinia Zanassi, faculty, counselor, coordinator, career services center, Skyline College
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GILEAD CAREER PAVILION
LOCATED IN EXHIBIT HALL-HALL 1
OPEN ALL DAY!
COACHES CORNER
7:30 a.m. – 5:00 p.m.*
The Coaches Corner program is designed to give conference attendees an opportunity
for one-on-one “speed coaching” with a coach from International Coach Federation
(ICF) San Francisco Bay Area. This is a great private opportunity to take what you
learn at the conference and turn it into action!
Tina Ambrosini, CPC, ACC, Success Coach, CPC, ACC
Florian T Brody, Resilience Coaching
Kym Cadle, Pure Ambition
Cathy Chen-Rennie, Capriole Consulting
Donna C Davis
Wendy Edelstein, Changeover Coaching
Kimberly A Errigo, Transformative Leadership Development
Janet Fjeldstad, PowerPartners International
Laura E Gooler, executive coach
Anne P Hamersky, Anne Hamersky Media + Coaching
Jennine Heller, leadership coach
Lalia Helmer, Luminis Coaching
Ahalya Kethees, Oli Leadership International
Barbara A Koeth, CPCC, Confident Choices Coaching
JoAnne Lauer, Thought Partnerships
Sophie Leroi, The Focus Room LLC
Beata Lewis, Bridging Lives
Brandon Maslan, Brandon Maslan Coaching
Erin McAuley, BECHANGE.COACH
Robin Miles, Powerful Visions Leadership Consortium
Trish Mulholland, Trish Mulholland Coaching
Agathe Pin, A Little Bit Stronger
Lori Quitiquit-Hoffman, LQ-H Consulting
Saara Robles, Powerful Visions Leadership Consortium
Kristin Rodriguez, Clear Path Communications
Joie Seldon, Joie Seldon EQ Coaching & Consulting
Sanita Skribe-Negre, 3i Leadership Consulting
Sue Steinfeld, leadership & business success coach
Cynthia Sumner, Coaching for Inner Authority
Janette M Valentino, Valentino Coaching
Nadine Watson, Sagacy Coaching
Gail T Whipple, Spark Studio
Carole Willams, Dare to be YOU
*Resume Reviewers and Career Coaches will be unavailable during the opening and lunch keynote sessions.
Participants listed are those confirmed as of print date and are subject to change.
#WatermarkConf
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GILEAD CAREER PAVILION
LOCATED IN EXHIBIT HALL-HALL 1
OPEN ALL DAY!
LOCAL LEADER MEET UPS
4:00 p.m. – 5:00 p.m. (Located inside the Coaches Corner)
Take advantage of this rare opportunity to meet and get one-on-one advice from some of the area’s leading
women. Ask a question about your career and community, or use this as a chance to network based on your
interest in a particular industry. You do not need to sign up in advance, as the meet-ups are first-come, first
served. You will have plenty of time to get your questions answered and meet these truly exceptional leaders
and industry pioneers.
WHAT MAKES THESE WOMEN SO REMARKABLE? WHY IS THIS A DON’T-MISS OPPORTUNITY?
REVIEW THE LOCAL LEADER LINEUP AND READ FOR YOURSELF:
Culinary Expertise –Have you ever dreamed of
opening your own restaurant? Then you’ll savor
this opportunity to meet culinary queen TANYA
HOLLAND, Oakland’s own Brown Sugar Kitchen
executive chief, author and frequent guest on Today, The Talk, and The Chew! Find out how she did
it, what she’s focused on now and how she’s setting herself apart with
her inventive take on modern soul food.
Fashion & Design – Three-time Gild Award-nominated costume designer JOHANNA ARGAN began her career in New York, working with prestigious fashion companies like Dolce & Gabbana and
Issey Miyake. She moved to L.A., transitioned to
wardrobe and the rest is history. She has dressed
Claire Underwood for House of Cards and can tell you what it takes to be
a power dresser. Beyond fashion advice, she will let you know the ins and
outs of transitioning from retail to entertainment.
Higher Education – As dean of the largest business school in the area at one of the top-ranked
public universities, LINDA OUBRE is not only an
academic but also an entrepreneur. She has developed more than 30 business ventures from the
ground up, most recently as co-founder of BriteSmile, a system of teeth whitening spas that reached a market capitalization of $150 million in just four years. She led the monetization of
LATimes.com and managed acquisitions and startups for the Walt Disney Company. She is consistently listed as one of Silicon Valley’s most
influential women and has been integral in ensuring that SFSU’s School
of Business is recognized worldwide for investments in diversity, social
responsibility and visionary academics.
Government & Public Service – It’s during an
election year that we become more aware of the
critical need to have our voices heard at all levels of
government. ANDREA DEW STEELE has been a
lifelong leader and advocate in public service as an
advisor on Capitol Hill, a political fundraiser and
most recently the founder of Emerge America in the Bay Area. If you are
interested in politics at the local, state or national level, then it’s likely
you’ve gone to Andrea for advice. This is your opportunity to find out
more about what’s involved, what you can do to make a difference and
how to take the first step.
Digital Technology – With over 302 million daily
users, Twitter truly has the ability to impact the
world, and NURIA SANTAMARIA is in the driver’s seat. As head of multicultural strategy for Twitter, she helps connect with Hispanic, African American and Asian American consumers. She’s spent
her career at the intersection of digital media, marketing and technology, working for Accenture, MediaLink, Eqal (acquired by EverydayHealth) and Consorte (acquired by AudienceScience). She was named
one of Ad Age’s Women to Watch in 2014 and is a great source of insight
on both social media and diversity.
Entrepreneurship – A longtime Silicon Valley celebrity and technology leader, KIM POLESE’s early fame is tied to her work with Sun Microsystems,
where she brought Java to market as project manager. She went on to co-found Marimba, which ushered in a new era of systems software for the Internet age. After selling Marimba, she’s been CEO of two leading companies,
SpikeSource Inc. and now ClearStreet. She is an active board member and
icon in the tech industry. But she is also very generous with her time and
insights, so you won’t want to miss this chance to greet Kim, ask her advice on your startup or find out what it takes to stand out in The Valley.
Justine Siegal is no longer participating in Local Leader Meetups
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EMC TECHNOLOGY PAVILION
LOCATED IN EXHIBIT HALL-HALL 1
OPEN ALL DAY!
Swing by EMC’s interactive booth because “you define” your career.
Also join us for a chance to take fun photos with friends and colleagues in EMC’s interactive photo booth!
SOCIAL MEDIA ROUNDTABLES
3:00 p.m. – 3:30 p.m.
3:35 p.m. – 4:05 p.m.
4:10 p.m. – 4:40 p.m.
Understanding that conference attendees come to the table with a very diverse set of social media skills,
needs and interests, we are thrilled to offer social media roundtables. Led by an expert facilitator, each roundtable offers an informal and intimate setting to share best practices around a very focused and specific topic within
the social media world. Roundtables are discussion-based and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant to their needs.
Roundtables are limited to 10 people per topic and are first-come, first-served. We encourage you to come
early to guarantee your spot. However, we will offer each roundtable a total of three times so attendees can
participate in multiple discussions on different topics and have other opportunities to join should their
first-choice table fill up fast.
Roundtable 1: Build Your Personal Brand with Social Media
Speaker: Tanya Holland, executive chef and owner, Brown Sugar Kitchen in Oakland, CA @tanyaholland
NOTE: Tanya will only present this roundtable until 4:00 p.m., then she will be doing a Local Leader Meet Up in the Career Pavilion.
Brands used to be just for businesses. Now the key to career longevity is creating new opportunities, embracing
challenges and treating yourself as a brand. Define your message and expertise, be social, build real relationships and the elevation of your career will begin. This interactive roundtable discussion will explore the powerful ways in which social media networks can help establish your personal brand and expand your network.
Together we will determine how to utilize Facebook, Twitter, Instagram and blogging to build your brand.
Roundtable 2: Breaking Through the Clutter: Marketing that Works for You
Speaker: Linda Popky, strategic marketing expert and author, Marketing Above the Noise, one of 2015’s top
marketing books @popky
Building a strong and unique identity and brand requires developing smart goals and a strategic plan for expanding your platform and business outreach online to offline. This roundtable will focus on key principles
and tactics required to create, curate and maintain a strong and sustainable digital presence online, in media
and in person. Join Linda and learn how to craft a realistic plan, taking into account audience/market, budget and available time.
Roundtable 3: Social Selling and the Path to Real ROI
Speaker: Nicole Johnson, senior content marketing manager, Hearsay Social @nicjohnmedia
In today’s social and digital era, it’s imperative for any woman looking to grow her business to leverage the
power of social media. This means listening, engaging and selling on social networks like Facebook, LinkedIn, and Twitter. In this roundtable, we’ll walk you through the action steps to succeed on social media,
which is no longer optional. Join Nicole, who has extensive experience enabling sales and marketing teams
across leading organizations on social media strategies, to learn how to optimize your social presence and
online activities in order to boost sales, deepen relationships and, ultimately, increase company revenues.
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Roundtable 4: Who Gives a Tweet?
Speaker: Nuria Santamaria, head of multicultural strategy, ad sales, Twitter & Ad Age’s Women to Watch 2014
NOTE: Nuria will only present this roundtable until 4:00 p.m., then she will be doing a Local Leader Meet Up in the Career Pavilion.
Moving your career to the next level requires that you elevate your profile and expand your network. Twitter
can help you achieve both. It lets others know who you are, what work you are doing and enables you to connect to
industry influencers so you can access new business openings and career moves. In this conversation, Nuria will
guide you through best practices to keep up with the latest information in your field and become smarter about
professional moves, increase your visibility,be seen as a leader and expand your network to access that next level of opportunity.
Roundtable 5: Get Inspired on Pinterest!
Speaker: Christine Martinez Loya, entrepreneur, social media influencer, consultant and author, The Complete
Idiot’s Guide to Pinterest Marketing, & leader social media, Walmart.com
If you’re not using Pinterest in your branding and marketing efforts, now is the time. Pinterest drives 7% of
global traffic referrals – essentially 7% of the billions of clicks every day come from Pinterest pins. Join Christine and learn when and how to pin, what kinds of pins go viral, how to curate unique content, the best way to
cross-promote and strategies for successful collaboration, widgets and ultimate inspiration.
Roundtable 6: Using Social Media to Create a Movement
Speakers: Michelle Glauser, event and billboard campaign organizer, #ILookLikeAnEngineer movement @michelleglauser
Laura Jane Watkins, director, RackspaceStartups|SF @pinkyswearing
The #ILookLikeAnEngineer movement spread rapidly in August 2015. Women across
industries related to it because it put a face on underrepresented engineers. Michelle and
Laura, both software engineers and the two main organizers of the #ILookLikeAnEngineer
event and ad campaign, will share insights on what you can do to create a formidable hashtag and events and how to promote recognition across Silicon Valley and beyond.
Roundtable 7: How to Maximize Your Blog’s Reach
Speaker: Nancy Davis Kho, writer, Midlife Mixtape @midlifemixtape
Blogging gives you a platform to present your voice to the world — attend this roundtable and learn how to find
your voice! Attendees will learn the basic tools you need to get started and how to build traffic and attract readers. Together you will explore tips for maximizing your blog’s reach to help you build your business or charity
and spread the word.
Roundtable 8: Mastering the Intersection of Social and HR
Speaker: Christine Mellon, VP, human capital management transformation, Oracle @oracle
There is a common misperception that “social” = online activity. This limited definition causes us to have a
narrow point of view when it comes to implementing and realizing value from social efforts. The reality is that
community is at the heart of every social concept. In HR and in broader organizational contexts, communities
can be creatively leveraged to great strategic advantage. Few HR organizations today appreciate the power of
social community across the enterprise, and therefore they miss significant opportunities to seize human capital benefits from collaboration, social learning, feedback and sourcing of talent. Join this roundtable for an engaging conversation
around the vast opportunities that exist when true “social” capabilities are harmonized with HR objectives.
Roundtable 9: Jumping into Social is as Easy as 1, 2, 3…
Speaker: Bonnie Petrich, senior sales development manager, EMC @emccorp
Want to join the Social Revolution but never found the time, or were afraid to get started? Join us as we share
how to safely and easily jump in to the new social world. This discussion will provide you with short, easy and
best-practice steps for getting started in the professional social world of LinkedIn and Twitter. We’ll share how
to join, set up your profiles, connect and jump into this new world of professional social media.
#WatermarkConf
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KEYNOTE LUNCHEON SEATING HALL 2 & 3
STAGE
EXHIBIT
HALL
ENTER
HALL 2 & 3
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KEYNOTE LUNCHEON SEATING HALL 2 & 3
STAGE
#WatermarkConf
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Save the date
for next year's Conference!
APRIL 13, 2017
Stay connected as we continue to deliver
women-focused content year round.
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