sime darby motors at a glance

SIME DARBY MOTORS AT A GLANCE
RETAIL
DISTRIBUTION
ASSEMBLY
RENTAL
1. Sime Darby Motors is the automotive arm of Sime Darby Berhad. With over 40 years of experience, Sime
Darby Motors is a major industry player in the Asia Pacific region. It has presence in 8 countries across Asia
Pacific and sells over 80,000 vehicles per year.
2. Other than the retail, distribution and assembly businesses, Sime Darby Motors is also a long-term partner
and representative for Hertz, the car rental business in Malaysia and Singapore. In Australia, Sime Darby
Motors operates Corefleet, a specialist in commercial vehicle rental.
3. In FY 2012/13, Sime Darby Motors registered a record turnover of RM17.3 billion.
4. Sime Darby Motors currently represents 31 marques, ranging from luxury brands such as BMW, McLaren and
Rolls-Royce, to various mass market brands like Ford, Peugeot and Hyundai, and trucking names like Hino
and Mack.
5. Sime Darby Motors has a total workforce of about 8,700 across its Asia Pacific operations.
BRANDS WE REPRESENT
Malaysia
Singapore
Thailand
China
Hong Kong
Macau
New Zealand
Malaysia
China
Hong Kong
Macau
China
Hong Kong
Macau
Singapore
Hong Kong
Macau
Australia
New Zealand
Hong Kong
Macau
Australia
New Zealand
Malaysia
Singapore
Thailand
Malaysia
Australia
New Zealand
Hong Kong
Macau
Hong Kong
Macau
Malaysia
China
Malaysia
Malaysia
China
China
Malaysia
Australia
Hong Kong
Thailand
New Zealand
New Zealand
Taiwan
New Zealand
Australia
New Zealand
New Zealand
New Zealand
New Zealand
New Zealand
Malaysia
Singapore
New Zealand
Hong Kong
Macau
Hong Kong
Hong Kong
Macau
BMW 3 Series Gran Turismo
RETAIL
1. Sime Darby Motors represents 29 different brands in various countries in Asia Pacific region.
2. Sime Darby Motors retail operations offer a wide range of vehicles, from compact to luxury cars as well as
commercial vehicles.
3. Among the brands represented by Sime Darby Motors are BMW, MINI, Rolls-Royce, Peugeot, Hyundai, Ford
and Land Rover.
4. Sime Darby Motors is focused on selling quality products supported by excellent after-sales services.
5. Retail operations of Sime Darby Motors feature some of the best facilities in the region.
DISTRIBUTION
1. Sime Darby Motors imports and distributes, among others, BMW, MINI, Rolls-Royce, Ford, Land Rover,
Peugeot, Hyundai, Porsche, Suzuki, Alfa Romeo and Mitsubishi passenger vehicles in various markets in the
Asia Pacific region.
2. Sime Darby Motors first distribution business began more than 40 years ago through the distribution of
BMW vehicles.
3. BMW is currently the number one luxury brand in Singapore, Hong Kong and Macau (based on 2012 Total
Industry Volume figures) where Sime Darby Motors is its distributor.
4. Sime Darby Motors made its foray into the Australasia market in 2001 when it signed an exclusive
partnership with Peugeot.
5. Recent collaborations were formed with Porsche in Malaysia; Jaguar and Land Rover in China; Citroen in
Australia and New Zealand .
6. In the commercial vehicles sector, Sime Darby Motors imports and distributes Hino, UD Nissan, Mitsubishi
Fuso, Hyundai, Mack and Renault brands.
7. Sime Darby Motors serves as a bridge between its principals and customers through its extensive network in
the markets that it operates.
ASSEMBLY
1. In 2004, Sime Darby Motors, through its subsidiary, Inokom Corporation Sdn. Bhd. (INOKOM), began
operating an assembly plant in Kedah, Malaysia. Materials are sourced from the respective principals
overseas as well as locally, which are then assembled for sales mainly in the Malaysian market.
2. INOKOM assembles various Hyundai passenger and commercial vehicles as well as BMW, Land Rover and
Mazda.
3. The plant has a current capacity of 30,000 units per annum.
4. INOKOM, which occupies only 40% of a 200-acre site, has the potential to expand its production facility and
is poised to meet increasing demand from the Asia Pacific region.
5. In 2012, INOKOM launched its own Vendors Park to house their current vendors adjacent to the
manufacturing plant.
Range Rover Evoque
TIMELINE
1974
Sime Darby Motors acquired BMW Concessionaires
(HK) Ltd., the sole importer and distributor of BMW
cars and motorcycles in Hong Kong and Macau
1979
Performance Motors Ltd. (PML) gained dealership
rights of BMW cars and motorcycles in Singapore
1981
• Pernas Sime Darby Holdings acquired a 49% interest
in Ford Motor Company of Malaysia Sdn. Bhd.
• Tractors Singapore Ltd. was appointed sole
distributor for Land Rover and Range Rover vehicles
and parts in Singapore. It also became the franchise
holder for Ford passenger cars and commercial
vehicles in Singapore
• Land Rover Malaysia Sdn. Bhd., the sole franchise
holder in Malaysia and Brunei was set up between
Pernas Sime Darby Holdings and Land Rover Ltd. of
the UK
1982
• Sime Darby Motors entered the hire and drive
business through the setting up of Hertz franchise
for Malaysia and Brunei
• The first Mercedes Benz 280SE and the first
locally assembled Land Rover was rolled out from
the Associated Motor Industry (AMI) Shah Alam
assembly plant
1986
Sime Darby Hong Kong Ltd. acquired sole
distributorship rights for the Suzuki motor vehicle
franchise in Hong Kong and Macau
1991
The first Malaysian assembled BMW 730iL rolled out
of the AMI assembly plant, making Auto Bavaria the
first BMW importer to assemble the vehicle outside
Germany
1987
• Sime Darby Hong Kong Ltd. acquired sole
distributorship rights for the BMW motor vehicle
franchise in Hong Kong and Macau
• Auto Bavaria Sdn. Bhd., a member of the Pernas
Sime Darby Group was appointed authorised sole
importer and distributor of BMW products in
Malaysia
1994
Sime Darby Motors entry to China is marked by the
acquisition of distribution rights for the BMW motor
vehicle franchise in the Guangdong and Hainan
provinces. The first multi-storey motor service centre
was also set up in Shenzhen. This was quickly followed
by the opening of the then largest motor showroom in
Hainan
1997
• Regent Motors Ltd., distributor for Ford and Land
Rover vehicles in Singapore, attained the ISO 9002
certification
• Universal Cars Ltd. in Hong Kong was awarded ‘The
Best Performance Distributor’ by Mitsubishi Motors
Corporation for excellent sales of the Mitsubishi
Galant
• Performance Motors Ltd. in Singapore won the
BMW AG award for achieving the highest sales in
BMW worldwide
1999
• The New Discovery was officially rolled out of
the Selangor, Malaysia assembly plant, making it
the first Land Rover vehicle ever to be assembled
outside its home base in the UK
• Sime Darby Motor Services Ltd. was awarded
ISO9001: 1994 Quality Management System
2002
1998
• The after sales parts and service centres for
Mitsubishi, Ford, Suzuki and Alfa Romeo were
consolidated under a new company, Sime Darby
Motor Services Ltd., to improve customer service
• The Auto Bavaria division of Tractors Malaysia
moved into its new premises – a 12-vehicle
showroom with a 52-bay service and repair centre
designed by BMW, in Selangor, Malaysia
• Sime Darby’s foray into the New Zealand motor
market began with the 80% acquisition of
Continental Car Services Ltd., a multi-franchise
dealership based in Auckland
2001
Sime Darby was appointed distributor of Peugeot
motor vehicles in Australia and New Zealand
by Automobiles Peugeot. Shortly after, the
distributorship rights for the Peugeot motor vehicle
franchise in China was acquired
• Sime Darby Australia Ltd. acquired the Corefleet
business
• Sime Darby Motor Services Ltd. was accredited with
the OHSAS 18001 Occupational Health & Safety
Management System
2004
• Sime Darby Motors foray into New Zealand began
with an investment in the truck business, involving
the distribution of Mack, Renault and Hino brands.
The investment also added new brands to the
group’s retail business including Nissan, Mitsubishi,
Kia and Suzuki
• Sime Darby Auto Italia Sdn. Bhd. was awarded the
exclusive franchise rights to the Alfa Romeo marque
in Malaysia by FIAT Auto S.P.A.
• Sime Darby Motors finalised the acquisition of
Hyundai businesses in Malaysia from Berjaya Group,
adding the Hyundai brand to its existing marques
2003
• The Sime Darby Group officially announced the
establishment of a new company, BMW Malaysia
Sdn. Bhd., a joint venture between BMW Group and
Auto Bavaria Sdn. Bhd.
• Sime Darby Hong Kong Ltd. was renamed Sime
Darby China Ltd. and its regional headquarters
relocated from Hong Kong to Beijing, China. The
move was to represent the Group’s presence and
to capitalise on growing business opportunities in
China
2005
Sime Darby Auto Italia Sdn. Bhd. launched its first 3S
(sales, service, spare parts) centre in Malaysia
2007
Sime Darby Motors acquired Ford Malaysia Sdn. Bhd.,
Land Rover (Malaysia) Sdn. Bhd., Auto Bavaria Sdn.
Bhd., Sime Darby Automobiles Sdn. Bhd. (now known
as Sime Darby Auto Connexion Sdn. Bhd.) and the
Auto Bavaria businesses from Tractors Malaysia Motor
Holdings Sdn. Bhd.
2006
Shanghai Sime Darby Motor Commerce Company
Ltd. was incorporated in China as a wholly-owned
subsidiary of Sime Darby Motor Group (HK) Ltd.
The company is primarily involved in the retail of
automobiles by Rolls-Royce Motor Cars Ltd.
2008
Sime Darby Motor Group (Australia) Pty. Ltd. (now
known as Sime Darby Ssang Yong (Australia) Pty.
Ltd. acquired the Ssang Yong distribution business in
Australia
2009
• Sime Darby Hyundai Sdn. Bhd. acquired the
remaining 60% equity interest in Oriental-Hyundai
Sdn. Bhd., making it a subsidiary of Sime Darby
Berhad
• Sime Darby Motors became the retailer for
Lamborghini vehicles in China
2011
• A new Porsche Centre in Kuala Lumpur, Malaysia
was officially launched in March 2011
• The McLaren brand joined the list of luxury marques
under Sime Darby Motors business in Hong Kong
2010
• Sime Darby Auto Performance Sdn. Bhd.
commenced operations as the distributor and
retailer of Porsche-branded motor vehicles,spare
parts, and accessories together with the provision
of related services in Malaysia
• Sime Darby Motors added the Jaguar and Land
Rover marques to its retail business in China
2012
Inokom launched its own Vendors Park to support its
expanding production
2013
• Sime Darby Motors appointed as the sole Citroen
distributor for Australia and New Zealand
• Inokom rolls out the 10,000th unit of the Lorimas
AU26 trucks
www.simedarbymotors.com
BMW 6 Series Gran Coupé
Information as at August 2013