material

Current status, future trends, market
opportunities and characterization of LEDs
for SSL Applications
Khoo Lean Huat, Douglas
Sr Sales Manager of ASEAN & ANZ
Agenda
• Where we now and when will LEDs overtake
Conventional lights?
• What is the SSL Market?
• What are the market opportunities and trend of this
market?
• How could we accelerate the adoption of SSL?
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The Philips Lumileds’ Vision
Never Before Possible Lighting Products Through…
• Deep segment insight
• Fast product development cycles
• Customer Intimacy with the market leaders
• Broad customer reach in lighting through FLS
Enabled By Illumination Grade LEDs That Bring…
• Superior lm/$ AND lm/W performance
• Performance guaranteed at real world
use conditions
• Customer freedom from white color binning
• Best-in-class lumen and color stability over time
• High color quality at all key CCTs
Philips Lumileds 2011
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Lumileds - A Rich History of Leadership
2006 – Today
2011 – World’s first ”Illumination Grade” LED: hot tested, free of color bins
2010 – World’s first to ship 1 Billion Power LED’s
2008 – World’s first LED for backlight desktop display (LUXEON Rebel)
2007 – World’s first use of LED in Times Square New Year’s ball drop
2007 – World’s first full function LED car headlamp (Audi R8)
2007 – World’s smallest lowest cost power introduced (LUXEON Rebel)
1999 - 2006
2004 – World’s first TV backlit with LED’s (Sony Qualia 005)
2004 – World’s first LED for functional camera flash (Sony Ericsson)
2003 – World’s first 3 Watt Power LED family introduced (LUXEON III)
2002 – World’s first 5 Watt Power LED family introduced (LUXEON V)
2001 – World’s first white Power LED introduced to the (LUXEON I)
1967-1999
1998 – World’s first LUXEON 1W Power LED used for traffic lights
1996 – World’s first use of LED for full automotive rear lamp (Cadillac)
1988 – World’s first use of LED in automotive exterior (Ford LTD appliqué)
1972 – World’s first LED used in a consumer product (HP 35C)
1967 – World’s first commercial LED introduced
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Global Market Value Roadmap
Presented by Philips, September 24, 2009, at Lighting Analyst’s Day
80B€
Conventional
Light Sources
LED
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Market Segment in Solid State Lighting
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Within Illumination, these are the major segments
and applications
Examples
Retrofits
A19
Office & Industry
MR16
PAR38
Shops & Hospitality
Track, Spot
Tube
Troffer
High/Low Bay
Outdoor
Downlight
Architectural
Philips Lumileds 2011
Street
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Retrofit Bulb: LED Penetrating All Types
Market opportunity
• 2010 penetration was < 1%
• 20B sockets world wide
• World-wide banning of incandescent
• Professional market exceeding 75%
penetration in 2015
• Consumer market achieving 25%
penetration in 2015
Trends
• Professional market focused on
Quality of Light and TCO
• Consumer market adopting based on
initial costs vs performance
• Utilities accelerating adopting
through rebates
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Office Lighting: Limited Penetration but Large Potential
Market opportunity
• Penetration of LED troffers below 1%
• More than 1B troffers installed
• 30-35% of commercial buildings
electric bill is lighting
• T-LED market penetration below 5%
(annual sales) through 2013
Trends
• LED lm/W >100 at 4000K/80CRI
• New office fixture designs
• Building energy standards focusing
on lighting
• NA pushing low ambient light with
task lighting
• T-LEDs adoption driven by green
customers
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Outdoor Area: Occurring Now in All Regions
Market opportunity
• 2010 Penetration 10%
• More than 500M area lighting fixtures
• US: 131M street and area lights
• World wide more than 370K petrol
stations
• 25% of cities electric bill is lighting
Trends
• Continued system efficiency
improvements in China
• CRI application and regional
dependent
• Warmer CCTs, 3000-3500K, for city
centers
• Paybacks for 10,000 lumen
luminaires improving to < 3 years
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Shops and Hospitality: Spot Lights Driving Adoption
Market opportunity
• 2010 Penetration <5%
• World wide1B down lights installed
• Over 10M retails shops world wide
• 50% of electric bill is for lighting
Trends
• LED Quality of light to replace CDM
• Efficiency improvements at 80/90CRI
for 2700-5000K CCT
• Market demanding color point
matching from luminaire to luminaire
• Increase use of spot lights to create
effect and drive demand
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SHOW CASE
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Outdoor SSL Applications
Pearl River lit up for 2011 Asia Games
Guangzhou, China
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Outdoor SSL Applications
Dongjiang Main Road,
Dongguan City, China
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A44 Highway,
Netherlands
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Shops and Hospitality SSL Applications
Crowne Plaza
Dublin, Ireland
Starbucks
Manila, Philippines
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Office SSL Applications
Audi
Neckarsulm, Germany
Nomura Bank
London, United Kingdom
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How to accelerate the adoption of SSL?
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How can adoption be further accelerated?
Drivers of LED Adoption
Application
Performance
Application
Cost
Quality of
Light
What They Mean
• System lumens per watt
• Performance at real operating conditions
(esp. temperature)
• Performance over useful lifetime
• System lumens per $
• Right CCT/CRI combination
• Color over time and temperature
• Color uniformity (color over angle)
• Color from LED to LED
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A Broad Portfolio for a Range of Applications
Outdoor
60+
CRI
70+
CRI
Outdoor
Roadway
Parking
Path
85+
CRI
6500K
Hospitality
Home, Retrofit
Indoor Professional & Consumer
Shops
Hospitality
Office
Home
Retrofit Bulb
80+
CRI
CCT
Shop
Office
5700K
5000K
4100K
Philips Lumileds 2011
3500K
3000K
2700K
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Hot Testing and Color Binning
Simplify solution design – Enable Freedom From Binning
Testing and binning at operating
conditions eliminates unknowns,
simplifies the design process,
lowers costs, and raises
confidence
•
•
•
•
•
Eliminate light output
calculations from 25C to 85C
Eliminate efficacy calculations at
operating conditions
Eliminate need to work from derating data
Reduce time to develop system
Reduce finished design testing
ANSI 2700K
ANSI 3000K
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LUXEON Rebel Color portfolio
Most comprehensive color portfolio – Highest lm/W and lm/$
Color
Performance
2011
Performance
2011/2012
!
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LUXEON Rebel ES Royal Blue
High efficiency white light with remote phosphor
Color
Performance
2011
Performance
2011/2012
!
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LUXEON Rebel ES Royal Blue
High efficiency white light with remote phosphor
• Best in industry wall plug efficiency ~ 55%
• 1050 mW with leading hot/cold factor and
in application performance
• Flexible designs
• Multiple CCT/CRI combinations possible
• Cost effective downlight, spot, and retrofit bulbs
• Competitive lm/W and lm/$ at an application level
• Example: 3000K, 80CRI downlight design
• Collaboration with established phosphor suppliers
•
90+ lm/W (Intematix reference design)
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LUXEON Rebel ES Royal Blue
Enabling Best-in-Class LED products
1st A19 60W replacement LED bulb
has been awarded the BRIGHT
TOMORROW LIGHTING (L prize) by
the US Department of Energy.
• Saves US$142.50 in energy costs,
representing 80% savings*
• Dimmable
• Lasts 15 years (25 times the
lifetime of incandescent bulb being
replaced)
* Assuming US$0.12/kW, 4 hours/day, 7 days/week
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LUXEON Rebel ES White
Maximum Design Flexibility – Highest Lm/$ – Shortest Payback
• Broad portfolio for all Indoor and
Outdoor Markets and applications
• All combinations of CCT and
Quality-of-Light (CRI)
• Highest lumens, lm/W and lm/$
• Lowest forward voltage
• Industry Standard ANSI color binning
• Superior >125lm/W efficacy
enables efficient and sustainable applications
• Industry leading lumen maintenance
Confidential
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LUXEON H – High Voltage LED
Simplified Design for Space Constrained Applications
• Minimize space requirements
• No DC driver required, accepts rectified AC
• 50 V, 1 Watt LED flexibly supports both 110V and
230V solutions
• Exceptional color stability over temperature and current
•
•
2700K, 83 CRI typ., 84 lm
3000K, 83 CRI typ., 90 lm
• Superior in application performance
• 0.93 hot/cold factor
• proven reliability and lumen maintenance
• LUXEON Rebel form factor and package architecture
Confidential
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LUXEON A
Design speed & simplification
• Freedom From Binning
•
Within 3 step MacAdam Ellipse
•
Hot Tested and Color Binned
•
2700K / 3000K, 80 min CRI
•
Planned proliferation W2
• Highest efficacy at 350mA, 100
lm/W
• 167 lm and 172 lm @ 700mA for
2700K and 3000K respectively
• Maximum light output and lowest
cost of light at 1000mA
• Superior Quality of Light
Confidential
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LUXEON S
Freedom From Binning – Highest Quality of Light
• 1300 Lumens Hot Tested
– 3000K CCT / 85 CRI
• Within a single 3-step
MacAdam Ellipse
• Highest Flux Density
• Tight Sharp Beams with
Crisp Shadow
• Superior Quality of Light
• Outperforms Halogen
and CDM
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Conclusion
1. Market for SSL applications is accelerating
• Particularly in outdoor, retrofit bulbs & tubes, indoor commercial
2. LEDs play a crucial role in this ramp-up, through
• Continuing efficiency improvements
• Increasing Lm/$
• Improving Quality of Light
3. Lumileds contribution
• General – lumens & color stability, guaranteed performance
under real operating conditions
• Outdoor – highest lumens/$ and lumens/W
• Retail & Hospitality – Freedom from Binning, Tight Sharp Beams
• Retrofits – Freedom from Binning, Simplified Driver designs,
Energy Star compliance
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Q&A
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