Sonsi Report

WEDDING
FEVER
2.0
Twitter
Event
Sonsi, Sydney’s Closet and Bridal Guide Magazine
Host First-Ever Plus-Size Bridal Twitter Event
STRATEGY:
Sonsi hosted a two-hour Twitter party to generate excitement and engagement leading into spring wedding season, a key
purchasing time. With strategic partners Bridal Guide Magazine and Sydney’s Closet, the event was full of expert advice and
generated significant co-marketing opportunities.
TACTICS:
#plussizebrides hashtag
5 Bridal Gowns Giveaway
Homepage placement on BridalGuideMag.com for 5 days
Landing pages to capture email addresses of party participants
BlogWire Alert
Blogger Outreach and incentive
PR Web News Release
Email to Sonsi bloggers
Email to Sonsi subscribers
2 Email newsletters to Bridal Guide Magazine subscribers
Facebook, Twitter engagement by Sydney’s Closet, Sonsi and
Bridal Guide Magazine
Landing Pages
Bridal Gown Giveaway
Sample Blog Posts
Facebook Engagement
Email Blasts
Twitter Engagement
Sonsi Promotion
Results
300 Tweets pre-party
1200+ Tweets during the party
1.5+ Million impressions
100+ New Sonsi followers
100+ Party participants
84,000 PR Web Impressions
100+ Bridal gown contest entries