World Oceans Day - The Ocean Project

Transcription

World Oceans Day 2012 Manual
Contents
Overview
World Oceans Day
Oceans of Inspirations Theme
Sponsors
Activities
3
4
6
7
8
All- Ages
Name Tags
9
World Oceans Day Crowns
10
Community Mural
11
Fish Stencils and Face Painting
12
Ocean Commotion DVD & Activity
13
Intro to the Ocean Ages 3-5
Intro Fishing Game
14
Mural Fish Coloring Sheets
15
Matching Fish
16
Make an Angel Fish
17
Ocean Education Ages 6-8
Fish Identification
18
Mural Fish Collage
19
What’s for Dinner?
20
Knowledge Quest
21
Ocean Protection Ages 9+
Catch and Release Fishing
22
Mural Inspirations, Wishes & Pledges
23
What Belongs?
24
Endangered Bingo
25
Supplied Materials
Advertising
26
29
Ad Templates & Samples
30
Banner
33
Posters
34
Signage
35
Logos & Design Elements
36
Legal Information
39
Frequently Asked Questions
40
Retail
41
Digital Files List
42
Contacts
43
|2
Overview
Event Objective:
e awareness to conserve a
t
a
r
e
n
nd p
Ge
rotect
our world oceans
Event Timing:
Promotion Window: April-June 10, 2012
World Oceans Day Weekend: Friday-Sunday, June 8-10, 2012
World Oceans Day: Friday, June 8, 2012
Concept:
The Association of Zoos and Aquariums, The Ocean Project and their
affiliated zoos, aquariums and institutions, play host to World Oceans
Day events where kids and families are encouraged to use their imaginations to explore and learn about the world’s oceans. Organizers are provided Dr. Seuss’ One Fish, Two Fish, Red Fish, Blue Fish - themed creative
materials to help develop exciting, custom World Oceans Day plans for
their community.
Oceans of Inspiration
|3
World
Oceans
Day
The concept for World Oceans Day was proposed in 1992 by the government of Canada at the Earth Summit in Rio de Janeiro, and it has been
unofficially celebrated every year since then.
World Oceans Day provides an opportunity each year to celebrate our
world’s oceans and our personal connection to the sea. The Ocean
Project, working closely with the World Ocean Network each year, helps
to coordinate events and activities with aquariums, zoos, museums, conservation organizations, universities, schools and businesses.
Together, through this collaboration, aquariums, zoos, and others widely
circulated a petition to the United Nations urging them to officially recognize World Oceans Day. Tens of thousands of people from all parts of
the world signed the petition and, as of 2009, World Oceans Day has been
officially declared by the United Nations as June 8th each year!
To help promote and coordinate this event, The Ocean Project created a
dedicated website: www.WorldOceansDay.org.
Reasons to Celebrate World Oceans Day
The world’s oceans:
• Generate most of the oxygen we breathe
• Help feed us
• Regulate our climate
• Clean the water we drink
• Offer us a pharmacopoeia of potential medicines
• Provide limitless inspiration!
Yet for too long, human society has taken the world’s oceans for granted.
|4
World
Oceans
Day
Take part in World Oceans Day events and activities this year and help
protect our oceans for the future!
It’s up to each one of us to help ensure that our ocean is protected and
conserved for future generations. World Oceans Day allows us to:
Change perspective - encourage individuals to think about what the
ocean means to them and what it has to offer all of us with hopes of conserving it for present and future generations.
Learn - discover the wealth of diverse and beautiful ocean creatures and
habitats, how our daily actions affect them, and how we are all interconnected.
Change our ways - we are all linked to the ocean! By taking care of
your backyard, you are acting as a caretaker of our ocean. Making small
modifications to your everyday habits will greatly benefit our blue planet.
Celebrate - whether you live inland or on the coast, you are affected by
the ocean. Take time to think about how, and then organize or participate
in activities that celebrate our world’s oceans.
The aim is to challenge participants to view ocean
protection as a way of life.
|5
World
Oceans
Day
Theme
From the young child whose first visit to the tide pools leads to a career
in marine biology, to the surfer whose passion results in him being recognized as a global ocean advocate, to the “Doctor” who whimsically pens a
classic called One Fish, Two Fish, Red Fish, Blue Fish, the ocean’s power
to inspire is undeniable. This year’s theme for World Oceans Day, Oceans
of Inspiration, taps into the oceans’ deep connection to the human spirit
and the boundless inspirational power of our natural world’s greatest
resource.
Every day, in every part of the world, young people draw inspiration from
the ocean. Some technical, some artistic, some life-changing—all compelling and moving. The research conducted by The Ocean Project shows
us the great promise of reaching young minds, many of whom are already
active and influential in driving opinion and attitudes in their families and
taking action toward the conservation of our oceans. Oceans of Inspiration, connects with children of all ages and creatively engages them with
activities as varied and fascinating as the oceanic world itself.
Oceans of Inspiration is an invitation to children of all ages and can be
directed to various grade levels, communities, events and areas of study.
This year’s activities are organized into three different age levels, with
overlapping activities for the whole family. We hope event organizers will
use the materials provided as building blocks to create their own custom
Oceans of Inspiration-World Oceans Day events. With the help of Dr. Seuss,
Random House, The Ocean Project and AZA partners, we are committed
in our effort to reach out and collaborate with young people, helping inspire them to care for our world’s oceans, now and throughout their lives.
|6
Sponsors
Founded in 1993 by Audrey Geisel, Dr. Seuss Enterprises maintains the
integrity of the original Dr. Seuss books, characters and their invaluable
contribution to children’s literacy. The company actively works with its
licensees, providing them strategic direction and helping them build
synergistic relationships with one another to ensure the books and characters will maintain their original personalities for future generations. In his
lifetime, Theodor “Seuss” Geisel, a.k.a. Dr. Seuss, was an early advocate for
conservation. Dr. Seuss Enterprises remains committed to this vision, partnering with organizations who are doing their part to make a difference.
Random House Children’s Books is the world’s largest English-language
children’s trade book publisher. Creating books for toddlers through young
adult readers, in all formats from board books to activity books to picture
books, novels, and ebooks, the imprints of Random House Children’s Books
bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. Random House is the longtime home of the beloved and bestselling Dr. Seuss books, which continue
to make learning to read fun for millions of children everywhere. One Fish,
Two Fish, Red Fish, Blue Fish has sold over 10 million copies and celebrated its 50th anniversary in 2010. For more information about Dr. Seuss and
his books, including games, activities and more, visit www.seussville.com.
Founded in 1924, the Association of Zoos and Aquariums (AZA) is a
nonprofit 501c(3) organization dedicated to the advancement of zoos and
aquariums in the areas of conservation, education, science, and recreation. Look for the AZA logo whenever you visit a zoo or aquarium as your
assurance that you are supporting an institution dedicated to providing
excellent care for animals, a great experience for you, and a better future
for all living things. With its more than 200 accredited members, the AZA is
a leader in global wildlife conservation, and your link to helping animals in
their native habitats.
Since its formation in the late 1990s, The Ocean Project has grown from a
handful of founding North American aquariums and conservation
organizations into the world’s most extensive network for advancing
ocean education and action, with over 1,500 partner zoos, aquariums, and
museums, plus conservation and education organizations, agencies, and
institutions in all 50 United States and 85 countries. The Ocean Project
leads global efforts to promote and coordinate World Oceans Day:
www.WorldOceansDay.org.
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Activities
The World Oceans Day materials contained within this manual have
been designed to be flexible in their use. Aquariums and zoos can utilize and modify elements to fit within each institution’s objectives and
goals. Please add your own Oceans of Inspiration twist to the content and
supporting documents to work with your venues. To kick off your plans,
included are activity suggestions for the whole family, as well as games
and activities designed for the following age groups:
Group 1: Ages 3-5 Introduction to the Ocean
Goal: Encourage curiosity about the ocean
Group 2: Ages 6-8
Ocean Education
Goal: Communicate the variety of marine life living in the ocean
Group 3: Ages 9+
Ocean Protection
Goal: Educate children about what belongs in the ocean and
what does not
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Group Activity
Activities
World Oceans Day Name Tags
Pre-designed name tags featuring colorful Seuss characters are ready to
print out on recycled paper or self-adhesive labels. Kids can easily add
their names or choose a tag that can be decorated at an oceans of inspiration activity station. Have guests pick a favorite color to brighten their fish
name tags. Encourage them to look for and learn about the animals and
fish inhabitants who share their color selection. Name tags serve to draw
attention to your event while making everyone feel like a special World
Oceans Day participant.
Ready-to-Go Name Tags
TM & © 2012 DSE
Group Activity
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Group Activity
Activities
World Oceans Day - Crowns
The feedback from past years’ World Oceans Day activities was that
kids and parents alike loved decorating and wearing their World
Oceans Day crowns. By request, these fun attention-getters are back
with a fresh Oceans of Inspiration design. Let the colors of the ocean
provide the inspiration to embellish and personalize these celebratory
World Oceans Day crowns.
| 10
Group Activity
Activities
World Oceans Day - Community Mural
This activity for all ages, entails creating a central space for a community World Oceans Day mural — an inspirational centerpiece to your
organization’s celebration.
Facilitators can create a blue, ocean mural background using rolled
craft paper that is positioned on a visible wall space. To get the mural
started, add a World Oceans Day poster, and have staffers select favorite poems, lyrics, and ocean inspired images so the mural has a few
sample images affixed prior to your event. World Oceans Day attendees will be asked to help create content for the mural through various
activities.
Included in this manual are specific ideas on how different age groups
can creatively contribute to the World Oceans Day mural. The following activity pages include
- Fish coloring sheets (Ages 3-5)
- Ideas for creating inspirational fish collages using various
materials (Ages 6-8)
- Ocean wish and pledge sheets (Ages 9+)
Encourage self-expression, and provide as many tools for participation
to your guests as possible. Ideally, your mural will eventually be covered in artwork, scrap visuals and written “posts” that reflect the inspirational power of the oceans. Utilize these mural additions and images
to add content to your World Oceans Day Facebook and Twitter posts.
| 11
Group Activity
Activities
World Oceans Day - Fish Stencils and Face Painting
Perhaps no one has been more whimsically inspired by the creatures of
the sea, real or imagined, than Dr. Seuss. A One Fish, Two Fish, Red Fish,
Blue Fish themed face painting exercise can entertain and ignite young
imaginations. Kids can select designs from the supplied laminated stencils, and with the help of volunteers and face paints, visitors can sport
their favorite colorful fish pals. After kids receive their new look, encourage them to find sea creatures in the aquarium who share the same
shapes and colors.
I
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Face Painting Template
plate
Face Painting Tem
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TM & © 2012 DSE
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| 12
Group Activity
Activities
Ocean Commotion! DVD and Activity
The successful children’s public television series, The Cat in the Hat
Knows a Lot About That! presents Ocean Commotion! A natural
science adventure hosted by the inquisitive Cat in the Hat who
explores a whole new world within the waters below. Utilize this
educational DVD and downloadable activity for a special World Oceans
Day viewing!
A brand new adventure,
underwater we’ll go,
With the Cat and his friends
in the ocean below!
Swim with baby seahorses;
cool down with some ice,
learn tricks from sea creatures,
now won’t that be nice?
And go deep deep down
in the ocean so blue,
Where the Cat and his friends
are waiting for you!
WOD_2012_Ac_Ocean.pdf
| 13
Introduction to the Ocean
Best for ages 3-5
Activities
World Oceans Day - Intro Fishing Game
Create a visual barricade so kids can take a turn with a fishing pole to
see what might appear from the other side once they receive a tug on
their fishing line. They must first pick a fish color (red, blue or green) and
a number (1, 2 or 3) in hopes that their catch matches the combination
they selected. If not, it’s back to the end of the line where they will need
to take another guess and fish again.
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Fish
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Fishing Game Template: Green Fish
Fishin
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Fishing Game Temp
lates: Numbers
Introduction to
the Ocean
ARE YOU LUCKY?
TM & © 2012 Dr. Seuss Enterprises, LP. All Rights Reserved
WOD_2012_Ac_Intro_Fishing_Poster.pdf
Print size: 8.5” x 14”
| 14
Best for ages 3-5
Activities
World Oceans Day - Mural Fish Coloring Sheets
Print these downloadable coloring sheets on recycled paper. Have a
quantity on hand so kids can select their favorite fish and add some
lively colors. Have them look at actual sea life or fish pictures for inspiration on how their fish can be decorated. Kids can take home their
finished creation or proudly add it to the community World Oceans
Day mural.
to the Ocean
Introduction
Fish Friends
Colorful Fish
.
s and colors
in all shape
Fish come
ke us?
will you ma
What color
Introduction to the
Ocean
Fish come in all shap
es and colors.
How many colors
can you make me?
an
to the Oce
Introduction
!
Color Me Please
colors.
all shapes and
Fish come in
?
you make me
What color will
Favorite
Co
Fish co
lor Fish
me in al
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What co
and co
lors.
lor is yo
ur favo
rite?
Introduc
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the
Ocean
WOD_2012_Ac_Mural_Color.pdf
| 15
Best for ages 3-5
Activities
World Oceans Day - Matching Fish
Some fish may look alike in nature but take a look closer and you
might find they are different. This downloadable activity sheet for kids
features a matching activity to challenge their observation skills.
Matching Fish
What a lot of fish there are! Can you find a match for each fish?
Draw a line from the fish on the left to its match on the right.
Matching Fish
What a lot of fish there are! Can you find a match for each fish?
Draw a line from the fish on the left to its match on the right.
Dr. Seuss Properties TM & © 2012 Dr. Seuss Enterprises, L.P. All Rights Reserved.
WOD_2012_Ac_Match_Ans.pdf
WOD_2012_Ac_Matching_Fish.pdf
| 16
Best for ages 3-5
Activities
World Oceans Day - Make An Angel Fish
This creative tracing activity requires some helping hands. Kids trace
around their fingers to reveal their own unique Seussian angel fish.
Little fingers make fun fins. After kids finish the outline of their fish,
have them fill it in with colors inspired by nature. Kids can take home
their fish creations or proudly display them on the community World
Oceans Day mural.
Make An Angel Fish
Helping hands makes this Angel Fish complete.
Trace your hands to give this fish fins!
WOD_2012_Ac_Angel_Fish.pdf
| 17
Ocean Education
Best for ages 6-8
Activities
World Oceans Day - Fish Identification
Using the same visual fishing barrier from the Intro to Fishing activity
(page 14), kids ages 6-8, step it up with a more advance game where
they must identify the type of sustainable fish they catch in order to
win. This activity comes with an identification poster and fish cut-outs
to clip on to makeshift fishing pole lines. Also included is a fishing
poster with a blank space that can be customized with regional fish
selections. If you are in an aquarium setting, once kids successfully
identify their catch have them locate the real fish on display.
Ocean Education
fishing
Who’s who in our oceans and rivers
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ANCHOVY
This activity comes with
a printable poster and 5
catch and release fish.
Laminate your printouts to
make them last!
RAINBOW TROUT
WOD_2012_Ac_Fish_ID_Poster.pdf
WOD_2012_Ac_Fish_ID_Fishes.pdf
WOD_2012_Ac_Fish_ID_Blank.pdf
Customizable Poster: 8.5” x 14”
| 18
Ocean Education
Best for ages 6-8
Activities
World Oceans Day - Mural Fish Collage
Using cut or torn out images and words from old newspapers and
magazines, kids create collage fishes with World Oceans Day inspired
messages. In preparation, facilitators will need to collect materials such
as recycled craft paper, old magazines, newspapers, scrap paper, nontoxic glue, and tape. Have kids tear out inspiring images and words from
the reference materials and glue pieces to fill in the fish shape templates.
These colorful fish art pieces can be cut out from their backgrounds and
then added to the community World Oceans Day mural.
ut the
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WOD_2012_Ac_Mural_Collage.pdf
| 19
Ocean Education
Best for ages 6-8
Activities
World Oceans Day - What’s For Dinner?
Oceans are so large and vast that people often believe they are an
unending supply of food — in reality, most of the world’s fisheries are
seriously overfished. Ensuring we only consume seafood which has been
sustainably caught or farmed is an important step in protecting our own
health, as well as the ocean’s.
Education about the Ocean
What’s For Dinner?
Aquaculture is the farming of fish and other seafood.
Just as we raise cattle and chickens to eat, we’re now raising seafood
to meet the growing global demand for more fish.
Do you know where your seafood comes from?
Unscramble the letters below to see what’s on the menu.
MCAL
EWDHROC
IMHRSP
Education about the Ocean
YTOSRES
What’s For Dinner?
Aquaculture is the farming of fish and other seafood.
Just as we raise cattle and chickens to eat, we’re now raising seafood
to meet the growing global demand for more fish.
Do you know where your seafood comes from?
Unscramble the letters below to see what’s on the menu.
C
A
L
M
C
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MCAL
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CLUES:
ANSWERS: CLAM CHOWDER, SHRIMP SALAD, OYSTERS, SALMON
WOD_2012_Ac_Dinner_Ans.pdf
ANSWERS: CLAM CHOWDER, SHRIMP SALAD, OYSTERS, SALMON
WOD_2012_Ac_Dinner.pdf
| 20
Ocean Education
Best for ages 6-8
Activities
World Oceans Day - Knowledge Quest
Challenge kids to see if they can find the World Oceans Day facts that
have been placed throughout the aquarium, zoo or event location. Circle
a word on each fact sheet so kids must record the word on their World
Oceans Day tracking sheet or passports. Once all the facts and circled
words have been found, kids report back to the activity station with their
completed sheets to receive a World Oceans Day tattoo or official World
Oceans Day stamp.
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WOD_2012_Ac_Knowledge_Quest.pdf
| 21
Ocean Protection
Best for ages 9+
Activities
World Oceans Day - Catch and Release Fishing
Participants will be challenged to name the fish they catch — is it on the
over-fished list or not? Using the fishing site setup described in the Intro
to Fishing activity (page 14), advanced anglers will need to identify their
catch and determine what can be caught and what needs to be released.
Correct answers win a prize and incorrect responses send fisherman to the
back of line to try their luck once more.
Ocean Protection
fishing
Making good choices to sustain seafood populations
CATCH
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se
ph
To
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ARCTIC CHAR
SOCKEYE SALMON (WILD)
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ANCHOVY
RAINBOW TROUT (FARMED)
RELEASE
MONKFISH
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ose
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Tom
SKATE
BLUEFIN TUNA
CHILEAN SEABASS
ORANGE ROUGHY
SHARK
WOD_2012_Ac_Ca_Rel_Poster.pdf
This activity comes with
a printable poster and 11
catch and release fish.
Laminate your printouts to
make them last!
WOD_2012_Ac_Ca_Rel_Fishes.pdf
| 22
Ocean Protection
Best for ages 9+
Activities
World Oceans Day Mural - Inspirations, Wishes & Pledges
For older kids the World Oceans Day mural comes to life with written
“ocean inspiration” messages and pledges of action. Pre-print these downloadable Ocean Inspirations and World Oceans Day pledge forms and
have participants post their creative thoughts and comments on your
community World Oceans Day mural.
ection
Ocean Prot
ations
Ocean Inspir
Please print on
recycled paper!
spire you!
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ow how th
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want to kn
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How the ocea
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World Oceans D
7 Cs Pledge ay
Ocean Prote
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My wish for
The term “Se
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help us all rem
Pledge uses
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this play on
ch of us can
words to
make decision
for the bene
s in our daily
fit of our pla
lives
net’s future.
1. Commit to
Making a Re
Everyone can
al Differenc
help protect ou
e
r world’s ocea
day lives can ad
n. Small chan
d up and have
ges we make
in our everya big positive
impact on the
health of our
2. Conserve
seas.
in My Home
Use ocean-frie
ndly househo
ld cleaning me
Use natural fer
thods.
tilizers and pe
sticides and ret
hink your garde
complement
n to
the native habit
Utilize reusab
at.
le shopping ba
gs and water
bottles and rec
onsider
my overall pla
stics use.
3. Challenge
Myself Daily
Try biking, tak
e public transp
ortation regula
rly, seek carpo
oling partners
or consider tel
,
ecommuting.
Re
du
ce
my
energy use at
Turn off lights
home.
when you lea
ve
a
roo
m, change yo
energy audit,
ur light bulbs
buy EnergyStar
to CFLs, get a
appliances, un
home
using them, low
plug appliances
er your therm
when you are
ostat in the wi
not
nter and raise
it
in
the
summer
Buy less stuff.
Think about eve
rything you bu
y and if you rea
lly
ne
4.
ed
it.
Co
nsume Cons
What you eat
ciously
affects the sea
. Choosing foo
and lower on
ds that are sus
the food chain
tainable, local,
can help protec
organic,
t the ocean an
5. Connect
d its creatures
in My Comm
Get involved in
.
unity
your commun
ity to protect ou
r ocean! Think
6. Commun
glo
ba
icate My Inte
lly, act locally.
Use your powe
rests and Co
rs of commun
ncerns
ication to beco
me a powerfu
Learn more by
l voice for our
contacting th
ocean!
esevencs.org
and seasthed
7. Celebrate
ay.org.
Our Ocean
Take the time
to appreciate
all that our oc
ean has to off
get inspired to
er and
take action!
the oceans:
Age:
Name:
Dr.
perties
Seuss Pro
A long form version of the
7 Cs Pledge is available as
a Word document in the
digital files.
The_7Cs_Pledge.doc
2 Dr. Seuss
TM & © 201
Enterprises,
hts
L.P. All Rig
.
Reserved
I pledge to mak
e a difference:
Name:
Dr. Seuss Pro
perties TM &
© 2012 Dr.
Age:
Seuss Enterp
rises, L.P. All
Rights Reserv
ed.
| 23
Ocean Protection
Best for ages 9+
Activities
World Oceans Day - What Belongs?
This downloadable activity sheet features a word jumble where guests
must search to find the elements that belong in an ocean environment
and conversely, what does not.
Ocean Protection
What Belongs?
Can you find the items that belong and don’t belong in our oceans?
You’ll have to search both high and low!
(Look across and down.)
Ocean Protection
What Belongs?
Can you find the items that belong and don’t belong in our oceans?
You’ll have to search both high and low!
(Look across and down.)
Z
S
K
S
O
N
W
E
F
I
S
C
L
E
A
N
W
A
T
E
R
U
M
I
L
R
E
Z
S
S
R
A
J
N
E
P
T
P
L
A
S
T
I
C
O
T
P
L
A
N
T
S
I
Y
0
M
C
H
E
M
I
C
A
L
S
R
C
S
H
E
L
L
S
0
I
L
A
D
O
L
P
H
I
N
S
Z
O
L
W
E
G
A
R
B
A
G
E
L
L
O
C
Z
S
T
I
N
G
R
A
Y
D
U
U
S
H
A
R
K
S
O
J
Z
S
K
S
O
N
W
E
F
I
S
C
L
E
A
N
W
A
T
E
R
U
M
I
L
R
E
Z
S
S
R
A
J
N
E
P
T
P
L
A
S
T
I
C
O
T
P
L
A
N
T
S
I
Y
0
M
C
H
E
M
I
C
A
L
S
R
C
S
H
E
L
L
S
0
I
L
A
D
O
L
P
H
I
N
S
Z
O
L
W
E
G
A
R
B
A
G
E
L
L
O
C
Z
S
T
I
N
G
R
A
Y
D
U
U
S
H
A
R
K
S
O
J
HINT: 8 THINGS BELONG, 5 DON’T
HINT: 8 THINGS BELONG, 5 DON’T
ANSWERS: Belongs - dolphins, clean water, coral, sharks, plants, kelp, stingray, and shells. Doesn’t belong - plastic, chemicals, garbage, oil, and fertilizers.
ANSWERS: Belongs - dolphins, clean water, coral, sharks, plants, kelp, stingray, and shells. Doesn’t belong - plastic, chemicals, garbage, oil, and fertilizers.
WOD_2012_Ac_What_Bel_Ans.pdf
WOD_2012_Ac_What_Belongs.pdf
| 24
Ocean Protection
Best for ages 9+
Activities
World Oceans Day - Endangered Bingo
Awareness of endangered species is expanded and reinforced by playing
this fun twist to traditional Bingo. Players attempt to place 5 markers in a
row in any direction on a card featuring various endangered ocean and
river related species. Facilitators will name the species for each marker
and note its endangered status. Thirty game cards, tracking sheets and all
materials necessary for game play are included with the digital files for this
activity.
Ocean Protection
Endangered Bingo
Tracking Sheets
tion
Ocean Protec
o
Endangered Bing
NEAR
THREATENED
VULNERABLE
s
en that specie
cies square wh
the correct spe
.
led
cal
is
Place a chip on
vation status
and its conser
or diagonally is
chips in a row
n to place five
r!
GENTOO PENGUIN
The first perso
y bingo winne
Da
s
ean
Oc
the World
VULNERABLE
NEAR
THREATENED
GIANT MANTA RAY
SPOTTED EAGLE RAY
N
GENTOO PENGUI
RAY
SPOTTED EAGLE
RABBIT FISH
YELLOWFIN TUNA
RABBIT FISH
TUNA
ATLANTIC BLUEFIN
MANATEE
BIGEYE THRESHER
PER
UPLAND SANDPI
FREE SPACE
SHARK
ATROSS
WANDERING ALB
GALAPAGOS FUR
YELLOWFIN TUNA
Page 1
SEAL
WAVED ALBATROSS
GALAPAGOS FUR SEAL
YELLOWFIN
WANDERING ALBATROSS
SPOTTED EA
GL
ANT
PALLAS CORMOR E RAY
ALBACORE
GREAT WHITE SHARK
RAANE
SEAH LION
BBIT
SEFIS
JAP
EXTINCT
HARLEQUIN FROG
ATLANTIC BLUEF
CaIN TUNA
BIGEYE THRESHER SHARK
GENTOO PENG
UIN
K SEAL
CARIBBEAN MON
TLE
LEATHERBACK TUR
CRITICALLY
ENDANGERED
SEA MINK
Endangered
B
Call-outs ingo
Ocean Prote
ction
Use these
picture cu
ll out the sp
LEATHERBACK TURTLE t-outs and selec
ecies name
t atSEAL
random.
BEAN MONK
and consCARIB
ervation sta
World Ocea
tus until th
ns Day bin
ere is a
go winner!
MANATEE
SEA MINK
HARLEQUIN FROG
GREEN TURTLE
GIANT MANTA RAY
GREEN TURTLE
EXTINCT
CRITICALLY
ENDANGERED
ENDANGERED
ENDANGERED
TUNA
BLUE WHALE
IVORY GULL
SCALLOPED HAMMERHEA
D
BIGEYE THRE
SHER SHARK
UPLAND SANDPIPER
PALLAS CORMORANT
ALBACORE
WAVED ALBATROSS
BIGTURTL
SKATEE
HAWKSBILL
TIGER SHAR
K
JAPANESE SEA LION
GRAND CAYMA
WH N THRUS
ITETIP HREEF
SHARK
QUEEN TRIGG
ERFISH
MANATEE
USH
RK
ALBACORE
Card #01
GREAT WHITE SHA
BLUE WHALE
HAWKSBILL TURTLE
ND CAYMAN THR
NORTHERN
GRAFU
R SEAL
GREAT WHITE
SHARK
GIANT MANT
A RAY
WANDERING
ALBATROSS
| 25
Supplied
Materials
I
Along with the downloadable activities, Dr. Seuss and friends are supplying some fun giveaways and materials to help add excitement to your
World Oceans Day event. World Oceans Day crowns, temporary tattoos,
face painting templates, self-inking stampers and an ocean themed
lesson plan and episode of The Cat in the Hat Knows A Lot About That
are headed your way! We’re providing the inspiration, but you determine how these materials are incorporated into your World Oceans Day
themed events.
I
teing
Face Pa
plaint
Template
Face Painting Tem
World Oceans Day Crowns
TM & © 2012
DSE TM & ©
2012
DSE
Face Painting Templates
Temporary Tattoos
Great for prizes!
Self-Inking Stampers
Kids complete an activity
and earn a stamp.
Great to use with the passport
and activity booklets!
Ocean Commotion! DVD
Posters
See page 13 for DVD information.
| 26
Supplied
Materials
Due to storage space limitations at many of our participating zoos and
aquariums, materials will not ship until after May 1st, 2012. A reminder
email will be sent to all participants when packages are in transit.
The printed and purchased materials for this non-profit program have
been donated. Supplies are limited to the quantities listed.
World Oceans Day Shipment and Quantity List
ITEM
Format
TOTAL
WOD Crowns
die-cut
design
1,285
Temporary Tattoos
2 designs
850 ea.
1,700
WOD Posters
24” X 36”
25
Self-Inking Stampers
2
designs
2
laminated
templates
3
DVD
1
Fish Face-Painting Templates
Ocean Commotion DVD
| 27
Supplied
Materials
World Oceans Day - Passport & Activities Booklet
Dr. Seuss’ One Fish, Two Fish, Red Fish, Blue Fish presents a passport to
World Oceans Day fun! This special digital activities booklet contains
customizable passport pages to inspire kids to log and track their World
Oceans Day pursuits on June 8th, as well as every day of the year.
Additional pages include an assortment of fun One Fish, Two Fish, Red
Fish, Blue Fish coloring activities and games.
The booklet is available as a digital pdf file and can be utilized as an added component to your World Oceans Day activities. It can be printed as a
handout or uploaded to your organization’s website for online access.
NSIDE!
SSPORT
Dr. Seuss
s TM
Propertie
es, L.P. All
ss Enterpris
2 Dr. Seu
& © 201
erve
Rights Res
d.
M PA
AQUARIU
ITIES I
& ACTIV
W
t.pdf
Bookle
ctivity_
12_A
OD_20
| 28
Advertising
Advertising templates are available in a variety of formats to market and
promote your Oceans of Inspiration - World Oceans Day event.
The size and design of the layouts can be adjusted to fit your content.
Logos, character artwork and legal lines are the only elements that cannot be modified or removed. These items must appear in all advertising as
required by Dr. Seuss Enterprises’s contractual agreement with the AZA,
TOP and affiliated aquariums, zoos and institutions.
The typeface you choose for advertising headlines and text can be
changed to accommodate individual corporate identity standards or
artistic preferences. Design files are supplied as pdfs and Adobe
Illustrator files.
Advertising Template Specifications
Full-Page Ad (8.5” x 11” - cmyk, 300 dpi)
Half-Page Ad (7.5” x 4.5” - cmyk, 300 dpi)
Web Banner Ad (468 px x 60 px - 60 dpi)
Web Vertical Ad (240 px x 400 px - 60 dpi)
Banner Specifications
Vertical Banner (2’ x 4’ - 300 dpi)
TM & © 2012 Dr. Seuss Enterprises, L.P.
All Rights Reserved.
Posters Specifications
Large Poster (24” x 36” - 300 dpi)
Small Poster (18” x 24” - 300 dpi)
Signage Specifications
Labels 2-up (8.5” x 11” - cmyk, 300 dpi)
| 29
Advertising
Full-Page Ad
WOD_2012_Full-Page_Ad_Sample.ai
(8.5” x 11” - cmyk, 300 dpi)
WOD_2012_Full-Page_Ad_Template.ai
| 30
Advertising
Half-Page Ad
Kids come join the fun at the Boston Aquarium for a day of
“ocean inspired” games and activities with Dr. Seuss’s
legendary One Fish, Two Fish, Red Fish, Blue Fish.
Wear all-blue and receive 10 percent off regular admission
prices on World Oceans Day!
www.worldoceansday.org
 Fun World Oceans Day activities for kids!
 FREE Dr. Seuss surprises (while supplies last)
 Learn how to be a steward of our seas

and oceans
An inspirational day for the entire family!
Friday 9am-4pm
www.bostonaquariums.net
TM & © 2012 DSE
WOD_2012_Half-Page_Ad_Sample.ai
(7.5” x 4.5” - cmyk, 300 dpi)
www.worldoceansday.org
TM & © 2012 DSE
WOD_2012_Half-Page_Ad_Template.ai
| 31
Advertising
Web Ads
Friday
Be Inspired!
TM & © 2012 DSE
Start planning now for WOD 2012!
(468 px x 60 px - 60 dpi)
WOD_2012_Web_Ad_Sample.ai
Friday
TM & © 2012 DSE
WOD_2012_Web_Ad_Template.ai
June 1-8
Kids10a-3p
Activities
10a-3p
WOD_2012_Web_Vert_Ad_Sample.ai
(240 x 400 - 60 dpi)
WOD_2012_Web_Vert_Ad_Template.ai
| 32
Banners
WOD_2012_Banner.ai
(2’ x 4’ - 300 dpi)
| 33
Posters
WOD_2012_Small_Poster.ai
WOD_2012_Large_Poster.ai
(18” x 24” - 300 dpi)
(24” x 36” - 300 dpi)
| 34
Signage
FACE
PAINTING
TM & © 2012 DSE
TM & © 2012 DSE
Science
Demonstration
1pm
TM & © 2012 DSE
TM & © 2012 DSE
TM & © 2012 DSE
WOD_2012_Signage,ai
ACTIVITY
CLUE
(2 up - 8.5” x 11”)
TM & © 2012 DSE
TM & © 2012 DSE
TM & © 2012 DSE
| 35
Logos
and
Design
Elements
Logos and design elements must be accompanied by a Dr. Seuss legal line.
(See the legal page in this manual for complete details.) Use of the graphic materials outlined in this manual are restricted to the 2012 World Oceans Day promotion and cannot be utilized on ancillary materials unrelated to World Oceans Day.
Any questions regarding usage should be directed to Dr. Seuss Enterprises.
Jpegs, pngs,
tiffs and web-friendly gif
versions of the logo are available
in the World Oceans Day logo
folder.
WOD_2012_Logo.eps
WOD_2012_Logo_B&W.eps
WOD_2012_Logo_url.eps
| 36
Design
Elements
FISH-2.eps
FISH-3.eps
FISH-4.eps
FISH-5.eps
FISH-1.eps
WOD_2012_Web_Address.eps
FISH-7.eps
WOD_2012_Insp_Line.eps
FISH-6.eps
WOD_2012_TitleDate.eps
| 37
Design
Elements
Dr. Seuss
Fonts
Dr. Seuss Fonts
FISH-10.eps
FISH-15.eps
Dr. Seuss Font
Myriad Pro Font
Aventura Font
| 38
Legal
The following copyright lines must appear with all uses of Dr. Seuss text
and images.
Please use the complete long form legal line on all materials:
When space limitations preclude the use of the long form legal line:
TM & © Dr. Seuss Enterprises
The abbreviated legal line is only permissible when the above legal lines are not
legible on smaller objects, and advertising and marketing materials cannot accommodate the longer versions of the trademark and copyright lines.
For Dr. Seuss
legal questions
contact:
TM & © DSE
Dr. Seuss Enterprises
1200 Prospect St., Suite 575
La Jolla, CA 92037
Brooke Purdo
(858) 459-9748
brookep@drseuss.com
| 39
Frequently
Asked
Questions
Q: Can we alter the supplied One Fish Two Fish images in any way?
A: No, except to enlarge, crop or rearrange placement to fit the space. This
includes the restriction of adding other characters, objects, unrelated Dr. Seuss
quotes or bubbles to depict speech.
Q: Can our organization use images from Dr. Seuss books other than the
ones provided in this guide?
A: No, except if a unique situation arises that cannot be fulfilled by the materials
provided. New or adapted materials must be pre-approved in each case by
Dr. Seuss Enterprises.
Q: Can we promote this event using Dr. Seuss visuals on our website?
A: Yes, provided that the images are used solely for promotional or publicity
purposes in conjunction with World Oceans Day 2012 and are accompanied by
appropriate copyright and trademark notices as specified in the Legal Info section of this manual.
Q: Can we create our own Seuss-like rhymes or adapt existing text?
A: Yes. We encourage you to be as creative as possible when promoting your
event. You can also use quotes directly from the pages of One Fish, Two Fish,
Red Fish, Blue Fish.
Q: Can we develop our own Dr. Seuss products, either for sale to the public
or for promotional purposes?
A: No. All Dr. Seuss products must be purchased from a licensee of Dr. Seuss.
A list of such products and vendors is included with this manual.
Q: Can we create our own promotional World Oceans Day t-shirt using
Dr. Seuss characters?
A: No. However, upon approval from Dr. Seuss Enterprises, you may be able to
order t-shirts or other products, personalized with your institution’s name, directly from an authorized licensee/vendor. Arrangements to do this are dependent on order quantities, the manufacturer’s consent, as well as written approval
from Dr. Seuss Enterprises.
Q: Can we create our own educational materials, activities and event
materials using elements supplied in the manual?
A: Yes, provided that the materials you create that contain Dr. Seuss visuals and
text are accompanied with a Dr. Seuss Enterprises legal line, and that the usage
of the materials directly supports World Oceans Day 2012.
| 40
Retail
Transform retail spaces into colorful, eye-catching product displays using a
variety of licensed One Fish, Two Fish, Red Fish, Blue Fish books and merchandise. Included with the World Oceans Day digital files is a Dr. Seuss product and
licensee list to provide gift shops the resources to create their own World Oceans
Day boutiques. Store buyers will find One Fish, Two Fish, Red Fish, Blue Fish
products make a wonderful retail statement for aquariums and zoos every day
of the year!
| 41
Digital
Files List
Activities
World Oceans Day Name Tags
WOD_2012_Ac_Name_Tags.pdf
WOD_2012_Ac_Name_Color.pdf
Ocean Commotion
WOD_2012_Ac_Ocean.pdf
Intro Fishing Game
WOD_2012_Ac_Intro_Fishing.pdf
WOD_2012_Ac_Intro_Fish_Poster.pdf
(requires legal size paper)
Mural Fish Coloring
WOD_2012_Ac_Mural_Color.pdf
Matching Fish
WOD_2012_Ac_Matching_Fish.pdf
WOD_2012_Ac_Match_Fish_Ans.pdf
Make An Angel Fish
WOD_2012_Ac_Angel_Fish.pdf
Fish Identification
WOD_2012_Ac_Fish_ID_Poster.pdf
WOD_2012_Ac_Fish_ID_Fishes.pdf
WOD_2012_Ac_Fish_ID_Blank.pdf
(all require legal size paper)
Mural Fish Collage
WOD_2012_Ac_Mural_Collage.pdf
(requires legal size paper)
What’s For Dinner
WOD_2012_Ac_Dinner.pdf
WOD_2012_Ac_Dinner_Ans.pdf
Knowledge Quest
WOD_2012_Ac_Knowledge_Quest.pdf
Catch and Release Fishing
WOD_2012_Ac_Ca_Rel_Poster.pdf
WOD_2012_Ac_Ca_Rel_Fishes.pdf
(all require legal size paper)
Mural Inspirations, Wishes & Pledges
WOD_2012_Ac_Ocean_Insp.pdf
WOD_2012_Ac_Ocean_Pledge.pdf
The_7Cs_Pledge.doc
What Belongs?
WOD_2012_Ac_What_Belongs.pdf
WOD_2012_Ac_Bel_Ans.pdf
Endangered Bingo
WOD_2012_Ac_Bingo_Cards.pdf
WOD_2012_Ac_Bingo_Track.pdf
WOD_2012_Ac_Bingo_Call.pdf
Activity Booklet
WOD_2012_Ac_Booklet.pdf
Advertising
Full-Page Ad
WOD_2012_Full-Page_Ad_Sample.ai
WOD_2012_Full-Page_Ad_Sample.pdf
WOD_2012_Full-Page_Ad_Template.ai
WOD_2012_Full-Page_Ad_Template.pdf
Half-Page Ad
WOD_2012_Half-Page_Ad_Sample.ai
WOD_2012_Half-Page_Ad_Sample.pdf
WOD_2012_Half-Page_Ad_Template.ai
WOD_2012_Half-Page_Ad_Template.pdf
Web Ads
WOD_2012_Web_Ad_Sample.ai
WOD_2012_Web_Ad_Sample.pdf
WOD_2012_Web_Ad_Template.ai
WOD_2012_Web_Ad_Template.pdf
WOD_2012_Web_Vert_Ad_Template.ai
WOD_2012_Web_Vert_Ad_Template.pdf
WOD_2012_Web_Vert_Ad_Sample.ai
WOD_2012_Web_Vert_Ad_Sample.pdf
Banners
WOD_2012_Banner.ai
WOD_2012_Banner.pdf
Posters
WOD_2012_Large_Poster.ai
WOD_2012_Large_Poster.pdf
WOD_2012_Small_Poster.ai
WOD_2012_Small_Poster.pdf
Signage
WOD_2012_Signage.ai
WOD_2012_Signage.pdf
Logos & Design
Elements
Logos
WOD_2012_Logo.eps
WOD_2012_Logo.jpeg
WOD_2012_Logo.png
WOD_2012_Logo.tif
WOD_2012_Logo_url.eps
WOD_2012_Logo_url.jpeg
WOD_2012_Logo_url.png
WOD_2012_Logo_url.tif
WOD_2012_Logo_B&W.eps
For Web Use Only:
WOD_2012_Logo_Web.gif
WOD_2012_Logo_Web_url.gif
Design Elements
WOD_2012_Web_Address.eps
WOD_2012_Insp_Line.eps
WOD_2012_TitleDate.eps
FISH-1.eps
FISH-2.eps
FISH-3.eps
FISH-4.eps
FISH-5.eps
FISH-6.eps
FISH-7.eps
FISH-10.eps
FISH-15.eps
(png versions are also
included for the files listed
above.)
Dr. Seuss Fonts
Retail - Seuss
Licensee List
2012 Domestic
Licensee List.docx
| 42
Contacts
For event material questions contact:
Association of Zoos and Aquariums (AZA)
8403 Colesville Rd., Suite 710
Silver Spring, MD 20910-3314
Elise Waugh
(301) 562-0777 ext. 236
EWaugh@AZA.org
www.aza.org
For Dr. Seuss and related character questions contact:
Dr. Seuss Enterprises
1200 Prospect St., Suite 575
La Jolla, CA 92037
Brooke Purdo
(858) 459-9748
brookep@drseuss.com
www.seussville.com
For book and related publishing questions contact:
Random House Children’s Books
1745 Broadway
New York, NY 10019
Kerry Milliron
(212) 782-8221
KMilliron@randomhouse.com
www.randomhouse.com/kids
For questions regarding World Oceans Day
and The Ocean Project contact:
The Ocean Project
PO Box 2506
Providence, RI 02906
Bill Mott
(401) 709-4071
bmott@theoceanproject.org
www.TheOceanProject.org
World Oceans Day Coordinator
Alyssa Isakower
(401) 709-4071
aisakower@theoceanproject.org
www.WorldOceansDay.org
Remember to post your
pre-event plans and follow up
information on the official
World Oceans Day website.
Contact:
World Oceans Day Coordinator
Alyssa Isakower
aisakower@theoceanproject.org
| 43
Thank you for your support!

World Oceans Day - The Ocean Project

Transcription

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