Poster

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GCULTURE
Cooper-Hewitt, National Design Museum
2 Eas t 91s t Street, New Yor k Cit y
Tickets: $20 ($10 members, students and seniors)
Ed Fella
http://www.edfella.com
Thursday, October 22, 2015, 6:00 pm
Ed Fella is an artist, educator and graphic designer whose work has had
an important influence on contemporary typography. He practiced
professionally as a commercial artist in Detroit for 30 years before
receiving an MFA in Design from the Cranbrook Academy of Art in 1987.
Stefan Sagmeister
http://www.sagmeisterwalsh.com
Thursday, November 5, 2015, 6:00 pm
Stefan Sagmeister is a designer who has been following his instinct
and intuition to the fullest, having gained recognition for his unique,
and often provocative, visual explorations. It’s his very personal and
almost self-centric way to design that leads to his original approach.
Martin Venezky
http://www.appetiteengineers.com
Thursday, November 26, 2015, 6:00 pm
Graphic designer and educator, Martin Venezky is the mastermind
behind Appetite Engineers, a small, internationally recognized design
firm. His interest in intricacy, complexity, ornament and handwork has
caused many wary employees to nervously inch their way toward the exit.
Paula Scher
http://www.paulascher.com
Thursday, December 17, 2015, 6:00 pm
For four decades Paula Scher has been at the forefront of graphic design.
Iconic, smart, and accessible, her images have entered into the American
vernacular. Scher has been a principal in the New York office of the
distinguished international design consultancy Pentagram since 1991.
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Justification –Project 2
This particular piece was inspired by Martin Venezky, and
incorporates some of the major elements found in his work, particularly
from the two of his pieces featured on the right (fig. 1 ,2). Like Venezky, in
my poster I incorporated the bright yellow colour which appears to
reoccur in many of his designs, as well as the use of illustrations,
photography, and halftones.
The hierarchy for this piece was very important for me, and took a while
to perfect. The most important part of this piece was obviously the title
“Design Culture Now”, so to show this I made this type the largest in the
composition, as well as 3 dimensional for additional emphasis. The
photocopy image (which was taken by me as part of my compositional
archive) is placed in the top left corner to strategically draw the viewer’s
eye there first, then downwards using the vertical text, and finally across
the bottom in a dynamic fashion. The next most important pieces of
information were the names of the artists, which are emphasised by using
a high contrast white–on-black text for the heading, as well as using the
yellow background elements to draw emphasis the body text, due to the
contrast in color. Finally, the location and pricing is placed at the top left
corner, once again using the black-on-white text which creates a
harmony with the rest of the piece.
fig.1 “Selections From the Permanent Collection”
Martin Venesky, 2001
I chose to use the sans serif typeface, Myriad Pro, for several reasons,
primarily for its readability, but also because it is personally on of my
favourite typefaces to work with in design due to its versatile nature.
Although I used the basic text for my body text, I did alter the title type by
adding a second layer underneath which simulated a compositionally
interesting 3D / shadow effect. Finally, once I had my layout, I adjusted the
leading and kerning of my body type so that it was justified in a way that
was both functional and aesthetically pleasing.
In this piece I tried to use both organic and artificial lines and shapes, as
well as the incorporation of halftones in my composition. As mentioned
prior, the halftones used in my piece are inspired by Venesky’s “Passport
2013 Souvenir Poster” specifically. Additionally, Martin Venezky’s work
often incorporates images into the design, so I used one of my favorite,
high contrast pictures from my composition archive to contrast the drawn
elements, much as Venezky does.
fig.2 “Passport 2013 Souvenir Poster”
Martin Venesky, 2013