The Collection Brochure

The Collection at RiverPark is a 650,000 square foot, open-air, specialty retail center located in
the heart of West Ventura County. Inspired by the beauty of the California coast, The Collection
reflects the unique atmosphere of the surrounding seaside communities.
The Collection is not just a shopping center, but an experience—tree-lined streets, parks, water
features, plazas and paseos work together to create a classic but casual environment. The
center is built around a town grid of retail streets, each of which has its own personality—a
carefully crafted assortment of established and contemporary designer shops, distinctive
dining, and signature entertainment venues.
Anchors include Target, Century RiverPark 16, the area’s only Whole Foods Market and REI—all
open and experiencing strong sales. This unique tenant mix is designed to cater to the needs of
the daily customer, as well as those who visit weekly, monthly and in the evenings.
Why Aren’t You Here?
The Collection’s mix of destination anchors and specialty
shops, along with an unparalleled visitor experience,
has captured the nearby communities of West Ventura
County. But what really makes the center click is its
influx of top-tier restaurants, bars and entertainment
venues. Simply put, The Collection is the place to be.
Kabuki Japanese Restaurant
Settebello Pizzeria Napoletana
Yard House at The Collection
Lazy Dog Restaurant & Bar
Bar Rincon at Whole Foods
MOSAIC APARTMENTS (2013)
MOSAIC APARTMENTS (2013)
SERENADE APARTMENTS
DANVERS RIVER ST
TOWN
PARK
CLYDE RIVER PL
COLLECTION BLVD
FUTURE
PAD
PARK VIEW CT
SEAGLASS WAY
AY 101
IGHWAY
HIG
PORTICO WAY
FUTURE RETAIL SITE
RIVERPARK BLVD
FUTURE RETAIL BUILDING
FUTURE
PAD
TOWN CENTER DR
NOW OPEN:
WHOLE FOODS • TARGET • H&M
CENTURY RIVERPARK 16 • REI
YARD HOUSE • KABUKI JAPANESE
SETTEBELLO PIZZERIA
GEN KOREAN BBQ • PANERA BREAD
FIVE GUYS BURGERS & FRIES
STARBUCKS • GANDOLFO’S NY DELI
MENCHIE’S FROZEN YOGURT
ULTA • SOMA • CHARMING CHARLIE
COLOR ME MINE • SLEEP NUMBER
MASSAGE ENVY SPA • WINDSOR
FUTURE HOTEL SITE
FUTURE
PAD
HIGHWAY 101
XN
COMING SOON:
REPUBLIC OF COUTURE
CHICO’S • JOS. A. BANK
24-HOUR FITNESS SUPER SPORT
FRANCESCA’S • BANK OF AMERICA
WHITE HOUSE BLACK MARKET
TOBY KEITH’S I LOVE THIS BAR & GRILL
LAZY DOG RESTAURANT & BAR
MARIA’S ITALIAN KITCHEN PRONTO
FAMOUS DAVE’S BBQ • NAIL BAR
AR
DB
L
Buzz! Buzz!
It’s not always easy to build an enthusiastic base of supporters, but in the case of The Collection, it was a snap.
The community has flocked to the shops and restaurants, concerts in the park, salsa lessons, wine and tequila
tastings, family nights and charity events. Just log on to facebook.com/thecollectionrp and read the comments
for yourself. With nearly 18,000 likes, it’s easy to see just how engaged this community is.
2,000 to 3,000 people each week attended the Summer Concerts at The Collection Park
Whole Foods Grand Opening
Radio Disney Family Nights
Salsa in the Streets
World Famous Budweiser Clydesdales
Ventura County Annual Wine Trail
Tequila & Taco Festival
Feeling the Love
WHOLE FOODS MARKET OXNARD
“Whole Foods Market Oxnard is so excited to be a part of The Collection
family of businesses. Our opening day, June 19th, was the top third opening
day in dollars for the entire Southern Pacific Region of stores! Our weekly
sales have exceeded expectations by more than 150% and we expect to keep
growing with the center as more and more businesses join us! The RiverPark
community is very engaged and welcoming. It’s a happening place.”
CINDY SCHOONMAKER
Marketing & Community Outreach
SETTEBELLO PIZZERIA NAPOLETANA
“We are thrilled to report that we had higher sales on opening night at
The Collection than any of our other restaurants produced for theirs! The
following day, Saturday, recorded the highest sales day of any Settebello
restaurant, ever! We are loving being here at The Collection. The traffic is
great and we hit the ground running.”
CHRIS WARTELLA
Manager
FIVE GUYS BURGERS & FRIES
“Sales at our new restaurant at The Collection have been fantastic. Five Guys
Burgers & Fries has over 1,200 stores, 30 of them in Southern California. The
Oxnard location has had one of the best openings of any of our California
stores and we couldn’t be happier about that. We look forward to new tenants
coming on board to help continue the success at The Collection.”
JOE RASIC
Director of Operations, California
CENTURY THEATRES
“The Century RiverPark 16 has had an exceptional opening and we are more
than pleased with the performance and figures to date. The theatres at The
Collection are looking to become one of the most successful in the region.”
TOM OWENS
Senior Vice President, Real Estate
KABUKI JAPANESE RESTAURANT
“The Collection reminded us of Victoria Gardens, where we also have a thriving
restaurant. We saw an opportunity to join a property that would soon become
the dining, shopping and entertainment hub for locals in the region. Our location,
just across from the theatres, has been doing extremely well...beyond projections.”
DAVID LEE
Founder & President
A Widening Area of Influence
The Collection sits in the master-planned
community of RiverPark, but draws from
affluent neighborhoods like Camarillo’s
Spanish Hills, the Ventura Hills & Harbor,
Mandalay, Hollywood, and Silver Strand
beaches, and as far north as the Ojai Valley.
Spanish Hills
Ventura Hills and Harbor
RiverPark Homes
Oxnard Coast
Ojai Valley
Ojai
Valley
126
Ventura Hills
126
101
Ventura
Harbor
RiverPark
Spanish
Hills
Camarillo
101
101
Oxnard
1
e
Tim
e
riv
te D
u
n
Mi
Mandalay
Hollywood
Silver Strand
Oxnard
Marina
15-
1
It’s Not Just a Shopping Center
Designed by Altoon Partners, The Collection reflects
the architecture of the small seaside communities
up and down the California Coast. The Collection
is pedestrian-friendly yet drivable, built on a grid
of streets that will be lined by shops, restaurants
and entertainment venues. The center has become
the hub of the RiverPark community—it is where
people come to shop, eat, work and play. Displayed
throughout the center is an extensive public art
program that includes commissioned works from
the LA Basin’s best local artists. A two-acre park
houses outdoor concerts, fireworks displays and
holiday lighting ceremonies. The Collection is a great
example of today’s unique shopping environment.
Channel Islands mural on the side of the REI building (by Walldogs)
The Aquarium, a mural with 40,000 ceramic tiles (by Frank Bauer)
Coastal Conversion, an interactive fountain in The Park (by Susan Amend)
Significant Trade Areas
The Collection sits in the center
of an established Primary Trade
Area that includes more than half
a million people in Oxnard, and
parts of Camarillo and Ventura. The
Regional Trade Area brings the total
population to nearly 850,000.
PRIMARY
TRADE AREA
REGIONAL
TRADE AREA
515,754
848,822
POPULATION
POPULATION
$84,876
$99,862
AVERAGE HH INCOME
AVERAGE HH INCOME
65,688
132,850
HOUSEHOLDS $75,000+
HOUSEHOLDS $75,000+
104,164
225,078
COLLEGE DEGREE (34.50%)
COLLEGE DEGREE (41.00%)
69,280
127,202
OWNER OCCUPIED UNITS (57.20%)
OWNER OCCUPIED UNITS (58.90%)
159,152
280,620
ESTIMATED HOUSEHOLDS (2011)
ESTIMATED HOUSEHOLDS (2011)
164,409
288,391
PROJECTED HOUSEHOLDS (2016)
PROJECTED HOUSEHOLDS (2016)
250,919
473,125
NUMBER OF EMPLOYEES
NUMBER OF EMPLOYEES
SOURCE: DEMOGRAPHICSNOW 2012
20-MILE
Santa
Barbara
Ojai
Carpinteria
10-MILE
Santa
Paula
5-MILE
Moorpark
Ventura
PRIMARY
TRADE AREA
REGIONAL
TRADE AREA
Camarillo
Oxnard
Thousand
Oaks
Westlake
Village
Malibu
Santa Cruz Island
From a Distance
Along the stretch of
Highway 101 that fronts
The Collection, 150,000
cars pass each and
every day. The center
has also become the
perfect oasis for the
millions of travelers who
make the trip between
Los Angeles and the
Central Coast each year.
5-MILE
10-MILE
20-MILE
Population
231,710
432,514
667,031
Median Age
34
34
36
Households
70,813
138,828
223,228
Average HH Size
3.31
3.21
3.05
Average HH Income
$80,837
$82,481
$94,339
Daytime Population
117,448
213,468
333,732
SOURCE: DEMOGRAPHICSNOW 2012
20-MILE
Santa
Barbara
Ojai
Carpinteria
10-MILE
Santa
Paula
5-MILE
Moorpark
Ventura
Camarillo
Oxnard
Thousand
Oaks
Westlake
Village
Malibu
Santa Cruz Island
In Good Company
RETAIL CENTER
DISTANCE
OWNER
SF
1
0.05 miles
Brixmor
480,500
Home Depot, Nordstrom Rack
Pacific View Mall (1963) 2
4.15 miles
Macerich
969,666
Macy’s, Target, JC Penney
Camarillo Outlets (1993) 3
6.94 miles
Simon
674,000
Saks Off 5th, Neiman’s Last Call
The Oaks (1978) 4
17.35 miles
Macerich
1,034,267
Macy’s, Nordstrom, JC Penney
Paseo Nuevo (1990) 5
34.50 miles
Macerich
438,000
Macy’s, Nordstrom
The Esplanade (2002)
MAJORS
20-MILE
Santa
Barbara
5
Ojai
Carpinteria
10-MILE
Santa
Paula
5-MILE
Moorpark
Ventura
2
1
Oxnard
Camarillo
3
Thousand
Oaks
4
Westlake
Village
Malibu
Santa Cruz Island
Area Schools
CITY NAME (SORTED BY
DISTANCE FROM RIVERPARK)
DISTANCE FROM
RIVERPARK
PRESCHOOL
ENROLLMENT
ELEMENTARY
ENROLLMENT
MIDDLE SCHOOL
ENROLLMENT
HIGH SCHOOL
ENROLLMENT
TOTAL
1
Oxnard
0 miles
1,177
22,493
8,461
14,625
46,756
2
Saticoy
4.8 miles
409
0
0
0
409
3
Port Hueneme
6.1 miles
217
3,062
0
0
3,279
4
Ventura
6.3 miles
1,210
9,470
6,309
4,274
21,263
5
Camarillo
9.1 miles
1,356
8,280
2,197
2,805
14,638
6
Point Mugu Nawc
12.4 miles
132
0
0
0
132
7
Somis
12.9 miles
0
905
0
0
905
8
Santa Paula
16.2 miles
135
5,125
0
1,650
6,910
9
Newbury Park
16.9 miles
519
4,794
0
2,963
8,276
10
Oak View
17.6 miles
72
245
8
0
325
11
Moorpark
19.5 miles
444
3,911
4,294
0
8,649
12
Thousand Oaks
21.8 miles
743
4,546
1,763
2,526
9,578
13
Ojai
22.8 miles
5,022
240
3,663
1,671
10,596
159
1575
804
1,194
3,732
0
348
0
0
348
15,7174
64,994
27,499
59,219
135,796
14
RETAIL CENTER25 miles
Fillmore
15
Piru
TOTAL ENROLLMENT
32.8 miles
MEDALLION SIZE KEY
Student Enrollment Populations
10,000+
5,000-10,000
1,000-5000
< 1,000
20 Mile
13
Santa
Barbara
Ojai
Carpenteria
10-Mile
14
15
10
2
Santa
8
Paula
11
5-Mile
Moorpark
Ventura
2
4
3
7
PRIMARY
TRADE AREA
Camarillo
1
5
Oxnard
Thousand
Oaks
9
REGIONAL
TRADE AREA
12
6
Westlake
W
Village
Malibu
Santa Cruz Island
To Sum it All Up...
• 650,000 SF specialty center
and regional destination.
• Nearly 850,000 people in
the regional trade area.
• Excellent visibility along Highway 101
with outstanding ingress and egress.
• LED message board along
Leasing Information:
Shea Properties • 858.526.6650
Kiril McKee
kiril.mckee@sheaproperties.com
highway provides unparalleled
marketing opportunities
• Anchors selected to activate center
daily, weekly, monthly—night and day.
• Open-air, walkable environment—what
today’s consumer is looking for.
Emily Jones
emily.jones@sheaproperties.com
CenterCal Properties • 310.563.6900
Jon Layton
jlayton@centercal.com
Melanie Vasquez
mvasquez@centercal.com
• California coastal design by the
renowned firm of Altoon Partners.
• Comprehensive public art program
TheCollectionRP
Web | Facebook | Twitter
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showcases top LA artists.
• Unparalleled visitor experience will
create loyal customers for years to come.
(CA DRE 01382566)