Buick has Wi-Fi?

Buick has Wi-Fi?
Redefining the Data Center Edge
Ahmet Houssein
Senior Vice President & GM, Ethernet Business Unit
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Ethernet Technology Summit
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2550100
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Unpredictable
Girl or boy?
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Call run or pass?
Ethernet Technology Summit
Who will ascend?
7/8/2015
Predictable Since 1973
1Pbs
100Tbs
Ethernet Speed Trajectory
10Tbs
1Tbs
100Gbs
10Gbs
1Gbs
100Mbs
10Mbs
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Why IT has been Predictable
Spending
100%
Core Business
0%
IT
No motivation for disruption because the impact of IT
savings on overall P&L is small. And when IT has a big
impact on core business continuity, organizations take the
safest, lowest risk approach.
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Industry
IT Spending as
a % of
Revenue
Software Publishing & Internet Services
6.7%
Banking & Financial Services
6.3%
Media & Entertainment
5.0%
Education
4.7%
Professional Services
4.2%
Healthcare Providers
4.2%
Telecommunications
3.8%
Insurance
3.2%
Pharmaceuticals, Life Sciences & Medical Products
3.2%
Utilities
2.8%
Transportation
2.6%
Industrial Electronics and Electrical Equipment
2.5%
Consumer Products
1.9%
Industrial Manufacturing
1.7%
Retail & Wholesale
1.5%
Chemicals
1.3%
Food & Beverage Processing
1.3%
Energy
1.1%
Construction, Materials and Natural Resources
1.0%
Ethernet Technology Summit
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“I Felt a Great Disturbance in the Force”
1Pbs
100Tbs
10Tbs
1Tbs
100Gbs
10Gbs
1Gbs
100Mbs
10Mbs
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50Gbs
25Gbs
Ethernet Technology Summit
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Causing the Disturbance
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Hyperscale Server Connectivity
Million Server Club
Servers
>2M
>1M
>1M
Source: IT Brand Pulse
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Ethernet Technology Summit
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Disruptive Innovation puts the Hyper in Hyperscale
At the 2014 AWS re:Invent, Amazon VP James Hamilton said AWS
deploys in one day the infrastructure needed to support Amazon’s
ecommerce business when it was at $7B of revenue per year. And
they did it 365 times last year.
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Ethernet Technology Summit
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Hyperscale Profits Depend on Disruptive Innovation
Spending
100%
Other
Amazon operating income in Q1’14 was $146M.
A 40% savings in IaaS spending due to use of opensource technology = $400M or $1.6B/yr.
IT
(Core Business)
0%
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Facebook revenue was $10.8B and net income was $1.07B
in 3 years 2010-2012. During that period they reported
savings of $1.2B by doing their own designs
Profitability of IaaS providers is dependent on
hyperscale-driven innovation and savings.
Ethernet Technology Summit
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Software Defined Data Centers Made it Possible
Predominant Architecture in 10 Years
Predominant Architecture Today
Servers
Networking
Storage
Any Hypervisor
Vendor-Specific SW
Vendor-Specific SW
Storage & Networking Apps
Server Hypervisors
Any Server
Vendor-Specific HW
Vendor-Specific HW
Servers
Software Defined Data Center
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Ethernet Technology Summit
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In SDDCs, Server Ethernet More Important than Ever
SDDCs are Killer Apps for High-Density 2550100G Connectivity
App Server Cluster
VDI
DB
Software Defined Storage Cluster
NFV App Cluster
Email
Cloud Operating System Cluster
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Ethernet Technology Summit
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Disruptive Innovation for Server Connectivity
Sustaining Innovations
100G
50G
40G
25G
Performance that customers
can utilize or absorb
10G
Disruptive Innovations
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Ethernet Technology Summit
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At the Heart of the Matter for Hyperscales
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40G
25G
4 x 10
Ports/Lanes
1 x 25
Ports/Lanes
Ethernet Technology Summit
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Ethernet Ecosystem Refresh
2 x 25
4 x 25
2 x 50
1 x 100
2550100 Switches
2550100
Block
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2550100
File
Ethernet Technology Summit
2550100
Object
7/8/2015
2550100 with RDMA Closes the Bandwidth &
Latency Gap with InfiniBand
Bandwidth Performance Gap
120
Gbps
100
80
60
40
20
0
InfiniBand (Gb)
Ethernet (Gb)
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2000
10
1
2004
20
10
2008
40
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2012
56
40
2016
104
100
7/8/2015
25G Economics
10G Technology
64 half-width servers
128 x 10Gb server ports
128 x 10Gb ToR switch ports
1.2Tb available bandwidth
25G Technology
64 half-width servers
64 x 25Gb server ports
64 x 25Gb ToR switch ports
1.6Tb available bandwidth
Quanta X300 Cloud Rack System
50% less server port cost and power
50% less ToR switch port cost and power
33% more bandwidth
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Your Grandfather’s Hyperscale NIC Model
Basic Protocol Support
(Dumb)
10
(Fast)
Limited HW Offload
(Cheap)
OCP Specification
(Open)
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Ethernet Technology Summit
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LAN|SAN|IPC Convergence Critical in Private Clouds
2550100G Supports LAN, SAN and IPC Protocols
App Server Cluster
VDI
DB
Software Defined Storage Cluster
NFV App Cluster
Email
RDMA
FC
FCoE
iSCSI
Cloud Operating System Cluster
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Ethernet Technology Summit
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Network Virtualization Needed by Everyone
2550100G Supports HW Offload of Tunneling Protocols
Data Center
Data Center
NVGRE
VXLAN
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Ethernet Technology Summit
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Hyperscale and Enterprise Connectivity in the Future
LAN/SAN/IPC/Network Virtualization Protocol Support
(Smart)
2550100
(Fast)
HW Offload
(Preserve server
CPU for workloads)
Ethernet Specifications
(Standards-based)
RDMA
(Low Latency)
OCP Specifications
(Open)
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Software Defined Servers in 10 Years (Actual)
100%
90%
New Workloads Virtualized
80%
70%
60%
50%
New Workloads Not Virtualized
40%
30%
20%
10%
Source: Gartner
0%
2005
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2006
2007
2008
2009
2010
Ethernet Technology Summit
2011
2012
2013
2014
2015
7/8/2015
Software Defined Networking in 10 Years (Forecast)
Commercial versions of open
source based SDN
Orchestration and NFV Apps,
Open Networking Switches
Xeon E5 2600 v3
2550100G Ethernet
SDN Orchestration
NFV Apps
Open Networking Switches
Hyperscale SDN
Public Cloud
Hosted Private Cloud
Enterprise SDN
Traditional Enterprise Networking
On Premise
Private Cloud
Source: IT Brand Pulse
2013
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2014
2015
2016
2017
2018
Ethernet Technology Summit
2019
2020
2021
2022
2023
7/8/2015
10G Eating 1G, 2550100G Eating 10G
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Ethernet Technology Summit
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Fastest Time-to-Million Ports Forecast for 25G
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We Need to Work Out the Kinks to Accelerate Adoption
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We Do That by Systematically Working Together
Time-to-2 Million Ports
End User POCs
Education
25G
2014
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Early Access
Solutions Dev
Community
25G
25G
25G
2015
2016
Ethernet Technology Summit
2017
7/8/2015
The Next Generation of 2550100G Ethernet
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2550100
ALLIANCE
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Picking Up Where Industry Organizations Leave Off
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Standards & Specifications
Go-to-Market
ABOUT THE 25G/50G CONSORTIUM
The 25 Gigabit Ethernet Consortium is an
open organization to all third parties who
wish to participate as members to enable
the transmission of Ethernet frames at 25
or 50 Gigabit per second (Gbps) and to
promote the standardization and
improvement of the interfaces for
applicable products. The 25 Gigabit
Ethernet Consortium enables industry
participants to develop new technologies
that function in accordance with the
Specification(s) outlined in the consortium
agreement in order to benefit consumers
and the industry by facilitating accelerated
adoption of 25 and/or 50 Gbps
technologies.
ABOUT THE 2550100 ALLIANCE
The 2550100 Initiative is a set of programs
designed to: 1) Assist hardware and
software vendors with early access to
2550100 networking products, and to
work together efficiently to develop
solutions; 2) Assist channel partners with
online and hands-on training, and with
early access to 2550100 networking
products, so they may guide their
customers through the migration; and 3)
Assist IT professionals with education,
hands-on training and early access to
2550100 networking products needed to
evaluate and deploy the new technology.
Ethernet Technology Summit
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Goals
Make it easy for everyone to learn, evaluate, and implement 2550100G.
Harness the power of vendors and organizations working together.
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Programs for 2550100 Alliance Partners
1. Contribute and attend technical training from other partners
2. Contribute and receive alerts about product availability, technical
topics, and company news
3. Contribute to and use www.2550100.com portal with contact info,
product listings and collateral from multiple 2550100G vendors
4. Contribute to and use early access programs offered by members
5. Participate in Solution test festivals allowing testing with multiple
applications running on 25G networks at a single event
6. Participate in co-marketing programs to educate channel partners
and IT pros
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Ethernet Technology Summit
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2550100 Alliance Members as of Today
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Join Now
Simply send an email to joe.kimpler@itbrandpulse.com with
the following:
“I am authorized by <company name> to enroll <company
name> as a member of the 2550100 Alliance with the
understanding there are no fees, and <company name> can
withdraw its membership at any time.”
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Thank You
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