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The AzA Gazette
AzA Gazette
1 The Azteca America Newsletter
Mar-Apr 2013 • Issue 15
The Azteca America Bimonthly Newsletter for Clients, Friends and Associates
NY Upfront Event Was Pinnacle
of Infront/Upfront Strategy for
2013/2014 Season
Content
Looking Ahead
to 2013-2014
2
Deporte Caliente
Gets a New Look
2
Azteca America Teams Up
With Zócalo Public Square
for Series of Town Hall
Meetings on Immigration 3
Azteca America
Walks for Kids
4
Aztecaamerica.com Gets a
Facelift
5
Azteca America Supports
5th Annual El Paso
Run/Walk for Autism
6
“Issues: Caras y Voces”
Returns With a Focus on
Immigration Reform
7
Khaled Abdelwahed
Appointed VP, General
Manager of Azteca 54 in Los
Angeles
8
US Ad Agencies visit
Azteca America
8
Contacts9
Bob Turner, President of Sales; Mario San Román, CEO of Azteca and Martin Breidsprecher, CEO of Azteca America
Once again in New York City, this year’s upfront event was keeping with a more pinpointed strategy for
the marketing of the network for the 2013-2014 season.
Bob Turner, President of Sales, hosted the event together with Azteca America CEO Martin Breidsprecher
and Azteca CEO Mario San Román.
“This has been one of our most successful upfront events to date,” said Martin. “We have an exciting
lineup and new additions to our team that are expected to bring strong results.”
Bob expects to make about 125 one-on-one meetings with clients and agencies through the fall. The
network expects to increase the number of infront visits by about 20% from the visits that were made
last year.
“We think that our Infront/Upfront formula provides the best of both worlds for clients, “ he said. “The
infronts allow us to share the details, especially multiplatform and product integration options, that
clients are demanding. And there’s nothing like a celebration in New York.”
The programming presented includes more local shows, specifically the morning programs Coffee Break
and Entre Nos, as well as a strong reality show lineup, including the return of musical reality hit La
Academia and Survivor-style La Isla, as well as new formats that feature dancing throughout the country.
Also expect more novelas and extended new coverage that includes hourly news briefs in a lead up to
our network news Noticiero Azteca.
AzA Gazette
The Azteca America Newsletter
2
Looking Ahead to 2013-2014
As we move into the 2013-2014 season, which is highlighted by an intense schedule of infront
presentations and an upfront celebration in NY, now is an impor tant moment to reflect on the
development of our network with activities that go beyond our business.
We’re strengthening our positioning as a responsible corporate citizen in the communities where
we operate. Recent and coming events include the Ronald McDonald Walk in Los Angeles, the El
Paso Run/ Walk for Autism and a series of immigration forums in Los Angeles, Miami, Houston and
Chicago, to name a few.
Being an active par ticipant of the communities where we operate is a fundamental value of Azteca
America.
We look forward to sharing continued successes at Azteca America.
Enjoy this edition of the AzA Gazette,
Mar tin Breidsprecher
Deporte Caliente Gets a New Look
Celebrating two years of reporting the best
moments in sports, Deporte Caliente has
a new look. With sports icons Luis Garcia,
Antonio Rosique and Aline Arnot, the show
promises to continue to be a point of reference
in sports commentary.
“We’re launching a new image, we’re
celebrating, we’re in our anniversary month,
we’re two years old and we have a look that’s
new, state-of-the-art, dynamic, irreverent, crazy,
it’s our premiere,” said Luis Garcia during the
show.
Now with coverage of new sports that appeal
to Latino viewers, Deporte Caliente continues
to be a brand dedicated to show only the best
in sports.
Antonio Rosique, Aline Arnot and Luis García
AzA Gazette
3 The Azteca America Newsletter
Azteca America Teams Up With
Zócalo Public Square for Series
of Town Hall Meetings on
Immigration
Azteca America is pleased to announce a series of town hall meetings organized in conjunction with
Zócalo Public Square in the cities of Los Angeles, Miami, Houston and Chicago.
The first event, entitled: “What Would Immigration Reform Mean for Los Angeles?” was held on
Wednesday, May 1 at The California Endowment.
The conference was moderated by Roberto Suro, Director,The Tomás Rivera Policy Institute at USC, and
include panelists UCLA Graduate School of Education Dean Marcelo Suárez-Orozco, USC sociologist
Manuel Pastor, and UC Berkeley School of Public Health California Program on Access to Care Director
Gilbert Ojeda.
“We are delighted to be working with Zócalo Public Square to deepen the dialogue on this issue that is
so crucial to the future of this country,” said Luis J. Echarte, Chairman of Azteca America.
The Miami forum was held on May 10, with Houston and Chicago forums scheduled for June 6 and June
18, respectively. Panelists and moderators are distinguished faculty, media and members of US Congress,
as well as policy leaders from the White House.
AzA Gazette
The Azteca America Newsletter
4
Azteca America
Walks for Kids
Azteca America Los Angeles participated earlier this month for the third time in the annual Ronald
McDonald Walk for Kids 5k Walk.
Our talent from Coffee Break: Adriana Yañez, Naibe Reynoso and Carlos Magaña and Patricia Arbulu
of Entre Nos were on hand to help raise funds and awareness for the services and programs provided
by Ronald McDonald House Charities of Southern California. The mission of Ronald McDonald
House Charities is to create, find and support programs that directly improve the health and well
being of children.
Azteca America Los Angeles also partnered this month with Neighborhood
Legal Services, a nonprofit organization that helps the community with
information on how to solve legal problems at low cost or no cost. During
a community event, Azteca America Los Angeles reached out to more than
50,000 people, bringing us closer to our audience and helping transform
lives and improve communities.
Azteca America Los Angeles Tu Casa
AzA Gazette
5 The Azteca America Newsletter
Aztecaamerica.com Gets a Facelift
Aztecaamerica.com has a new look. Check out the added features like an updated design and an adaptive
interface that allows viewers to get the most from their experience on PCs, tablets and smartphones.
The new design is bolder, with more space dedicated to graphics. A cross domain bar has also been
added to increase audience traffic by offering a broader range of themes through specialized microsites.
Aztecaamerica.com also
updates tools that allow
the efficient monitoring
of advertising campaigns.
AzA Gazette
The Azteca America Newsletter
6
Azteca America Supports 5th Annual
El Paso Run/Walk for Autism
Once again, Azteca America was a
sponsor for the Annual El Paso/ Walk
for Autism.
The event, held in April, attracted
over 1,000 participants, with proceeds
supporting the Autism Society of El
Paso and autism awareness throughout
the El Paso/Juarez/Las Cruces area.
Azteca America teamed up with local
affiliate KVIA, which airs Azteca America
on channel 7.4 alongside its ABC
programming, to promote the event.
“We’re excited to be returning to the
El Paso Run/Walk for Autism for the
second consecutive year,” said Azteca
America CEO Martin Breidsprecher. “It’s
a great way to raise autism awareness in
the community among children, families
and professionals.”
AzA Gazette
7 The Azteca America Newsletter
“Issues: Caras y Voces” Returns With a
Focus on Immigration Reform
“Issues: Caras y Voces,” a special weekly news segment hosted by
veteran Washington correspondent Armando Guzmán, is back on
air during the Friday broadcasts of the Noticiero Azteca America
national newscast.The segment focuses on the issue of immigration
reform and the people behind it.
“Azteca America has been an instrumental voice of representation
for the Latino community in Washington and we’re delighted
to announce the relaunch of this influential segment,” said Luis
J. Echarte, Chairman of Azteca America. “We’re at a historical
moment in the immigration debate and we have to make sure
that viewers are informed of what policy makers are putting on
the table.”
Beginning March 15 at 5 pm/ 4pm CST, the first segment
highlighted the participation of Congressman Luis Gutierrez (DIL) and his campaign for immigrant issues to be included in
the reforms. Congressman Gutierrez has long been one of
the most outspoken voices for Latino rights in Congress
and a firm believer in very progressive immigration reform.
Armando Guzman has interviewed numerous US
presidents and vice presidents, as well as world figures
such as Mikhail Gorbachev, Boris Yeltsin, Lech Walesa,
Nelson Mandela, Yasser Arafat, Margaret Thatcher,
Tony Blair and countless Latin American presidents.
As a war correspondent, he was the first Latino
journalist to ever broadcast from the USS Air Carrier
Theodore Roosevelt during the 2001 US invasion of
Afghanistan.
He has been recognized by numerous organizations
for his journalistic contributions, including the Edward
R. Murrow award in 1996 and the “Premio Nacional
de Periodismo,” Mexico’s National Journalism Award,
for his coverage of the September 11 attacks.
AzA Gazette
The Azteca America Newsletter
8
Khaled Abdelwahed
Appointed VP,
General Manager
of Azteca 54 in
Los Angeles
US Ad Agencies Visit
Azteca America
Khaled Abdelwahed has been appointed Vice President, General
Manager of Azteca 54, our flagship full-power station in Los Angeles.
“Khaled has proven his leadership and performance abilities at
Azteca 54 in his prior role as General Sales Manager and we are
pleased to have his hardworking and results- driven character as
General Manager of Azteca 54,” said Martin Breidsprecher, CEO of
Azteca America.
Mr. Abdelwahed has an extensive career of over 25 years in both
the advertising and media business in Los Angeles. In media he has
worked in executive sales positions in radio and television. Before
his appointment as GM, he was General Sales Manager of Azteca
54 since 2008. Prior to that, Mr. Abdelwahed worked for Univision
as a GSM and LSM for seven years.
Thanks to an invitation from Azteca America, on March 1st,
executives from the major ad agencies of the US visited the studios
of TV Azteca. Once we arrived to the facilities, our guests enjoyed
a presentation of Azteca America’s current programming and the
upcoming premiers as well as a video of the Product integration
opportunities and New Media.
Through the presentations they met with the creative team that
designs the solutions to their needs. These unique solutions are
what makes us different from our competitors.
After breakfast, the executives visited the News, Sports and
Entertainment divisions, where they were able to meet and greet
Azteca talent.
After that, they made a visit to Azteca Novelas. They were very
impressed with the new studios and they had a chance to meet
Edith Gonzalez, Humberto Zurita and Ramiro Fumazoni, stars of
the novela “Vivir a Destiempo”.
During the afternoon, they boarded a flight to the beautiful beaches
of Cancun where they enjoyed a weekend of rest and relaxation
The agancies who took part in the trip where: D’Exposito & Partners,
Universal McCann, Starcom, UMJ3, Conill, MGS Communications,
Tapestry Partners, Mec Global, Redfuse Communications, Bromley,
MC Media and TruMedia. And we hope they visit again very soon.
AzA Gazette
9 The Azteca America Newsletter
Margarita Black
Named VP of
Programming
Contacts:
EXECUTIVES:
Luis J. Echarte, Chairman
Martin Breidsprecher
CEO
(310) 432-7645
mbreidsprecher@aztecaamerica.com
Margarita Black
VP of Programming
Ph. (818) 241-5400
mblack@aztecaamerica.com
Bob Turner
President, Network/SpotTV
Sales
(646) 360-1758
bturner@aztecaamerica.com
John DeSimone
VP/General Manager
Azteca America TV Spot Sales
(646)360-1790 office
jdesimone@aztecaamerica.com
Khaled Abdelwahed
VP General Manager KAZA 54
Azteca America
(818) 844-1450 Direct
khaled@aztecaamerica.com
Distribution and Affiliate
Relations: Juan Pablo Álvarez
011 52 (55) 1720-1313
ext. 39803
jpalvarez@aztecaamerica.com
Fundación Azteca America:
Nathalie Rayes
(203) 689-5127
nrayes@aztecaamerica.com
Grupo Salinas Corporate
Communications:
Daniel McCosh
011 52 (55) 1720-0059
dmccosh@gruposalinas.com
Widad Leal
Marketing Manager
(818) 630-6000
wleal@aztecaamerica.com
For further contacts see our website
A Grupo Salinas Company
www.gruposalinas.com
Editorial Committee
A warm welcome to Margarita Black, who has been named vice
president of programming for the network. She will be responsible
for day-to-day programming and also collaborate on long-term
strategy.
“Margarita has a proven track record with almost two decades
of programming success at the leading Spanish-language cable
network,” said Martin Breidsprecher, CEO of Azteca America.
“We look forward to integrating her market savvy to the Spanishlanguage broadcast network side.”
Prior to her prior role as Vice President, Programming, Promotions
& New Program Development at Galavision, Margarita worked as a
producer of television and theater in Miami and her native country
of Venezuela.
Margarita has received International Emmy Awards for roles as
producer and executive producer and has been awarded two
Promax awards.
Daniel McCosh, Editor • Linda Garcidueñas • Abel Jimenez • Juan
Pablo Álvarez • Ricardo Becerra • Bruno Rangel• Nathalie Rayes
Diego Foyo • Widad Leal
About Azteca America
Azteca America engages Spanish-language viewers by creating
unique, passionate and enlightening content that is relevant
to the daily lives of our audience. Wholly owned by Mexican
broadcaster Azteca, S.A.B de C.V., the second-largest producer
of Spanish language content in the world, Azteca America
complements its Mexican programs with an innovative lineup
of shows from third-party producers and distributors to
ensure the finest programming for its audience. The company
provides tailored, multi-platform advertising solutions for
clients seeking to reach the most dynamic consumer group in
the country.