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The AzA Gazette
AzA Gazette
1 The Azteca America Newsletter
S e p t e m b e r 2 0 11 • E d i t i o n 8
The Azteca America Monthly Newsletter for Clients, Friends and Associates
Azteca America Fields
Six Contestants in La
Academia
Content
With La Academia in its third week at the time of publishing, six
standout contestants were representing U.S. communities in our
blockbuster music reality show.
Strong Contenders
in La Academia
California is the most heavily represented in the show, with Carmen
from San Francisco, as well as Mariana and Frank from Los Angeles.
Other U.S.-based contestants include Ronald from Miami, Gustavo
from Chicago and Noé from Houston. All six were going strong at
the time of publishing, having escaped eliminations in the first three
rounds.
2
La Toya Jackson Presides
La Academia Tribute
Concert to her Late
Brother Michael
Six different lives, with one common dream: success in la Academia
2011. Follow them daily on Generación 2011 and on Sundays in the
spectacular concerts of La Academia 2011.
2
Azteca America Gets
Comcast Carriage
in New York and
Philadelphia
3
Cruz Azul With Strong
Showing FLM Soccer After
Week 7
3
Road to La Academia 2011:
The Castings
4
Names & Faces
Angélica Bengolea
5
Station Spotlight
Dallas • KAZD channel 55 6
Phoenix Secures Dish
Carriage
6
Contacts7
Carmen
Frank
Mariana
Gustavo
Noé
Ronald
representing San Francisco
representing Los Angeles
representing Los Angeles
representing Chicago
representing Houston
representing Miami
cont. p.3
AzA Gazette
The Azteca America Newsletter
2
Strong Contenders
in La Academia
Thanks to a strong casting schedule supported by our affiliates in
12 cities throughout the country, Azteca America communities are
represented with six contestants from Los Angeles, San Francisco,
Chicago, Houston and Miami. We wish them the best as they
compete against some of the finest talent in Mexico.
We also have some great coverage updates as Comcast carriage
was added to our stations in New York and Philadelphia. Meanwhile,
Phoenix is also boasting new coverage with DISH Network.
Our Names & Faces section features Senior VP/Director of Network
Sales, Angélica Bengolea, who has been an important part
of Bob Turner’s sales team for the past five years.
Enjoy this edition of the AzA Gazette!
Saludos,
Martin Breidsprecher • CEO
La Toya Jackson Presides
La Academia Tribute Concert
to her Late Brother Michael
Concert three of La Academia was presided by La Toya Jackson,
older sister of the late Michael Jackson. The concert featured a
special medley number performed by contestants that included
Jackson’s hits Billy Jean, Thriller and Beat it.
Special guests for the next concert include the music sensation
Franco De Vita, boxing champs Manny “Pacman” Pacquiao and Juan
Manuel “Dinamita” Márquez, as well as Lynda Carter.
From an initial 35 contestants, the field has narrowed to 25, as
students give it their all to be the next La Academia finalists.
La Academia Director Eduardo Capetillo poses next to La Toya Jackson
AzA Gazette
3 The Azteca America Newsletter
cont. from p.1
Azteca America Fields Six Contestants in La Academia
Carmen
Married at 19 and later widowed, Carmen has since remarried. Her
husband initially supported her participation in the show. However, as
he cares for his stepdaughter, the dynamics are often difficult. At one
point, he asked Carmen to drop everything and return to San Francisco.
Carmen’s talent and mettle will be tested in coming weeks.
Frank
A fan of Luis Miguel, Julieta Venegas and José José, Frank grew up
between U.S. and Mexican cultures in Tijuana and Los Angeles. He is
currently studying economics, but has music in his blood.
Mariana
She has dedicated her life to performance since age three. She is a
graduate of the Orange County High School of the Arts.
Gustavo
He left everything in the United States to fight for his dream on La
Academia 2011. His goal is to succeed and ultimately bring his wife
and his three children to Mexico so they can meet his parents. He
admires Pedro Infante and Javier Solis.
Noe
At just 18, Noe is the father of two children and determined to
compete for his family as best he can.
Ronald
Born in Venezuela, Ronald auditioned for the La Academia in his
adopted city of Miami. Many have commented on his striking
resemblance to the Puerto Rican pop star star Chayanne.
AzA Gazette
The Azteca America Newsletter
4
Azteca America Gets Comcast Carriage
in New York and Philadelphia
Congratulations to our New York and Philadelphia stations for the
addition of Comcast carriage.
Our New York WMBC channel 63.6 is operated by the Azteca
Station Group. It is also carried on Cablevision 232, DirecTV 40 ,
Dish 39 and Verizon Fios 461. The Comcast position is channel 286.
Our Philadelphia affiliate W36DO channel 36.3, operated by
Una Vez Mas, is carried on DirecTV 33. The Comcast positions are
channels 268 and 568, with the signal included in Comcast’s digital,
limited basic and Latino packages.
“This is positive news for our stations as well as for our network as
a whole,” said Azteca America CEO Martin Breidsprecher. “We look
forward to sharing continued coverage advances in coming months.”
Cruz Azul With Strong
FLM Soccer Results
After Week 7
As the current soccer season approached its midpoint, Cruz Azul
was two points behind overall league leader Guadalajara. The
“maquina,” as Cruz Azul is affectionately called by fans, had four wins
two ties and a single loss as of week seven.
Jaguares was tied with Pumas for fifth place with eleven points, and
Puebla finished the week with nine points.
Newcomer Xolos of Tijuana is holding strong and actually slightly
ahead of last season’s runner-up, Monarcas Morelia.
Nevertheless, the season is still young, with a total of 17 weeks of
regular season play before the liguilla post-season playoffs, which are
scheduled to begin in the first week of November in route to the
final championship during the first week of December.
AzA Gazette
5 The Azteca America Newsletter
Road to La Academia
2011: The Castings
With a four-month-long casting call that concluded in Mexico City
last month, more than 420,000 young US Latino musicians and
singers had participated in the preparation of Spanish-language TV’s
most popular musical reality show: La Academia.
Azteca America began castings in June in Atlanta, with firstgeneration finalist and La Academia icon Yahir, who lent some of his
musical know-how while also mingling with fans.
Castings continued in July in Oklahoma City, Dallas, San Antonio,
Chicago, La Vegas, Phoenix, Houston, Miami, San Francisco, Los
Angeles and New York.
Guest judges included Cynthia Rodriguez, Chacho Gaitán, Víctor
García, Aline Hernández, Paolo Ragonne, Edu and Juan Barragan
as well as members of the La Academia production team, who
selected the Azteca America representatives that continued with
strong showings at the time of publishing.
Special thanks go out to our affiliates and sponsors for making the
process a success.
Atlanta contestant serenades Cynthia
Names & Faces
TV, becoming New York National Sales Manager for Los Angeles
independent station KWHY Channel 22.
Angélica Bengolea
After a second stint at Univision, she realized it was time to head
to Azteca America.
Senior VP/Director of Network Sales
Azteca America Network
An integral part of the Azteca America sales team since 2006,
Angélica oversees network sales for the network, with teams in
New York in Miami.
“What I enjoy most about Azteca America is the challenge,” she
days. “We’re still the feisty upstart that is proving itself every day
to clients and agencies to be a great advertising investment.”
Angélica has over 20 years of experience in media sales. She
began her career in Univision as a network account executive
and later went to general market network radio (ABC Radio
Networks).
She also opened an in-house Spot Radio rep office in New
York for Liberman Broadcasting and later moved on to Spot
When not sealing deals for the network, she enjoys being with
her family and playing tennis.
AzA Gazette
The Azteca America Newsletter
6
Station Spotlight
Dallas • KAZD channel 55
Dish, DirecTV and ATT&T U-verse 55; Verizon
Fios channel 3, Time Warner 19, Charter 18
Luis F. Hernández, VP and General Manager
Although the Una Vez Mas station group has been headquartered in Dallas since 2002, it
took a great leap at the end of last year when it migrated its signal to full-power KAZD TV 55
With a 1000 KW transmitter located on a 500 meter antenna, the Una Vez Mas flagship
station sends out a strong over-the-air digital signal to the complete Dallas-Ft. Worth DMA,
which ranks fifth in the nation in both Spanish-language and general market viewers. Overthe-air signals are especially important in Dallas, where almost 40% of Spanish-language
viewers watch free TV.
“It’s been exciting, and it puts us on a plane with our Spanish-language peers,” says Luis.
The station launch was accompanied with a strong marketing campaign on radio, outdoor
and print media leading to February sweeps, with a second stage prior to May sweeps.
KAZD builds its audience from the early morning with the live feed of the Azteca Noreste
morning news from 6 to 8 am. The programming has resonated strongly with the mostly
Mexican Hispanic population in the community.
However, the strongest programming draw has been live FLM soccer with a strong uptick in
viewership following the station migration. To bolster existing network sports programming
such as DeporTV, Deporte Caliente and Antesala Deportiva, KAZD has launched the only
locally-produced Spanish-language sports program in Dallas, Marcador Azteca.
In addition to giving local flavor of national and international sports news, Marcador Azteca
covers the dynamic local soccer scene in Dallas, which includes over 18 leagues that field
about 500 teams.
Although Luis says the station is still young, with eight months on the air, he adds that the
positioning in the market is being noticed by top advertising agencies in Dallas. KAZD has
also been successful as of late in attracting female audiences to daytime programming as a
welcome balance to the mostly male sports audience.
This summer the station has been active with the promotion of its La Academia casting, with
3,000 people in attendance to watch a concert of ten local finalists.The winner was later sent
to Los Angeles to compete with national candidates.
Luis and his team have been also been active in the community with the promotion of Dollar
Day, a special event held at the Dallas Zoo to attract wider audiences before kids return to
school, and will soon host a Texas State Fair Hispanic Heritage concert featuring La Mafia.
He has also spearheaded a year-long informational campaign called Azteca Contigo, where
60-second capsules look to empower and inform the community on issues such as
immigration, health, education and finances. A current campaign is sponsored by Oncor, the
regional power distribution company, that focuses on tips to save energy.
Phoenix
Secures Dish
Carriage
UVM’s KPDF affiliate in Phoenix has
picked up the last of its missing pay TV
piece with carriage on DISH Network
The channel 41 spot mirrors its over-theair position, as well as its channel position
on DirecTV. The station is also carried by
Cox Cable on channel 56 and Qwest on
channel 16.
“DISH subscribers will now have access to
Azteca’s excellent sports, entertainment
programming on Channel 41, as well as
our recently launched local news that airs
weekdays at 5:30 pm,” said KPDF GM
Gaby Cardenas. “We’re always looking to
improve the ways to reach viewers and
serve our community.”
AzA Gazette
7 The Azteca America Newsletter
Contacts:
EXECUTIVES:
Luis J. Echarte, Chairman
Martin Breidsprecher
CEO
(310) 432-7645
mbreidsprecher@aztecaamerica.com
Alberto Santini Lara
Executive VP of Programming,
Production and Marketing
011 52 (55) 1720-1313
Ext. 30816
asantini@tvazteca.com.mx
Bob Turner
President, Network/SpotTV
Sales
(646) 360-1758
bturner@aztecaamerica.com
John DeSimone
VP/General Manager
Azteca America TV Spot Sales
(646)360-1790 office
jdesimone@aztecaamerica.com
Jorge Jaidar
GM, Azteca Stations Group
(818) 844-1441
jjaidar@aztecaamerica.com
Distribution and Affiliate
Relations:
Juan Pablo Álvarez
011 52 (55) 1720-1313
ext. 39803
jpalvarez@aztecaamerica.com
Fundación Azteca America:
Nathalie Rayes
(203) 689-5127
nrayes@aztecaamerica.com
Grupo Salinas Corporate
Communications:
Daniel McCosh
011 52 (55) 1720-0059
dmccosh@gruposalinas.com
For further contacts see our
website
A Grupo Salinas Company
www.gruposalinas.com
Editorial Committee
Daniel McCosh, Editor • Linda Garcidueñas • Abel Jimenez • Juan
Pablo Álvarez • Ricardo Becerra • Angélica Bengolea • Bruno Rangel •
Nathalie Rayes
About Azteca America
Azteca America is the alternative choice in broadcast television
for Spanish speaking families residing in the United States.
Azteca America operates in 79 markets nationwide, and can
also be seen on DIRECTV Mas Channel 441 (AZA 441) and
DISH Network Channel 825. Wholly owned by Mexican
broadcaster TV Azteca, S.A. de C.V., Azteca America has access
to the best programming from TV Azteca’s three national
networks, including a library with over 200,000 hours of original
programming and news from local bureaus in 32 Mexican
states. The network complements Mexican programming with
an innovative line-up of shows from international producers
and distributors to ensure the finest programming for Spanishspeaking viewers and unique advertising solutions for partners
seeking to reach the most dynamic market in the country.