2016 Media Guide - International Brangus Breeders Association

2016 Media Guide
•Brangus Journal
•FRONTLINE Beef Producer
•GoBrangus Website
•Other Online Media
Brangus Publications, Inc.
International Brangus Breeders Association
Distribution
Brangus
Journal
Circulation: 2,000
Plus Mexico, Colombia and Australia
Audience
• IBBA
members
• Brangus seedstock producers
• Additional paid subscribers
• The March International issue mails
directly to 500 additional
international Brangus breeders
About the Brangus Journal
The official publication of the International Brangus®
Breeders Association, the Brangus Journal is an
international publication serving the Brangus
seedstock producer. Published eight times per year,
this archive is designed to highlight accomplishments
and advancements made within the Brangus breed.
The Brangus Journal serves the best interests of the
producers while showcasing IBBA member breeding
programs, efforts, and achievements to other
Brangus seedstock producers. The primary purpose
of the Journal is to provide a venue for the IBBA to
communicate directly with its members providing
updates related to the association, publishing feature
stories, announcing results, and sharing important and
relevant information.
FRONTLINE
beef producer
Circulation: 20,000+
Plus Mexico, Costa Rica, Colombia and Puerto Rico
Audience
• More
than 20,000 commercial
producers in the Southern U.S.
• Herd size 100+
• More than 6,500 bull buyers
• Trade show attendees
• IBBA members and additional
subscribers
About the Frontline
Published in-house by the International Brangus®
Breeders Association (IBBA), this publication is a source
of updates and discussion of relevant and timely
topics for commerical beef producers.
The Frontline is published two times per year and
mailed directly to an audience of more than 20,000
with additional copies distributed at trade shows and
producer events. The IBBA introduced this publication as a way for seedstock producers to advertise
their program to the commercial sector and get the
breeder in front of the customer and vice versa.
5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com
Online Media
Size (pixels)
Rate
Placement
272w x 175h
$100/week
Biweekly eNewsletter
2625w x 3375h max
$100/eBlast (10x advertiser)
Biweekly eBlast
2625w x 3375h max
$200/eBlast (5x advertiser)
Biweekly eBlast
2625w x 3375h max
$300/eBlast (1x advertiser)
Biweekly eBlast
2625w x 3375h max
$600/eBlast (non-advertiser)
Biweekly eBlast
Fee for new designs*
$100
*Designed in-house by Brangus Designs
Reach a larger audience faster!
• Biweekly eNewsletter: Directly e-mailed to
more than 4,000 IBBA members, producers and
industry partners with new subscribers every week,
the eNewsletter provides the most current, relevant
information regarding industry updates and memberrelated news as well as communications from the
IBBA office. An eNewsletter ad is a card size ad with
supporting text up to 25 words.
• Biweekly eBlast: Our eBlasts work great for
upcoming sales or any advertisement that runs in
the Brangus Journal. Track how many people view
your ad by providing a URL that links your ad to
your website when clicked. The IBBA will eBlast the
ad that ran in the magazine, and the rate will reflect
their advertising frequency in the Brangus Jounal &
Frontline Beef Producer.
ADVERTISING AND SUBMISSION DETAILS:
Preferred Files:
RGB color mode, 72 dpi
JPEG and GIF files
Other Files Accepted:
EPS and TIF files, Adobe CS3 InDesign, Photoshop,
Illustrator files are accepted. All fonts and graphics
should be embedded. In the event the desired font is
not available, a similar one will be selected.
URL’s:
Each ad will act as a link when clicked directing visitors to the advertiser’s provided URL. Please provide a
website to link your ad.
Deadline:
Ads and URL’s are due 10 days prior to the date of
desired placement. In the event of a missed deadline,
missed days will not be prorated
eBlast Ad:
• A great place to advertise
your sale or other event
• 2625w x 3375h pixels max
eNewsletter Ad:
• Have your ad on
display when subscribers
are looking through current
industry updates and Brangus
communications
• 272w x 175h pixels
5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com
Brangus Journal
Premium Ad Spots
Placement
1 time*
8 times (one year)
Inside Front Cover
$1,400
$1,200
Page 1 (Inside right)
$1,160
$1,000
Inside Back Cover
$1,160
$1,000
Back Cover
$1,400
$1,200
Please call for pricing on other specific ad placements
Black & White Rates (per placement)
Commercial Ad Rates
IBBA Member Ad Rates
Ad Size
1 time*
8 times
Full Page
$725
$580
$485
1/2 Page Island
$495
$395
$335
1/2 Page
$465
$370
$300
1/3 Page
$345
$275
$225
1/4 Page
$262
$210
$175
-
-
$350 (total)
State Directory
Color rates:
Add the following amount to the prices above: Single color- $170; Full color- $340
*Receive discounts when you agree to eight consecutive ad placements (one year)
Editorial Calendar
Issue
Feature
Space Reserved By
Ad Copy Due
January
Mails Dec. 24
Annual Meeting Planning
December 10
December 15
March
Mails Feb. 19
International
February 1
February 10
April
Mails March 26
TBA
March 10
March 15
May
Mails April 27
Reproduction
April 8
April 15
August
Mails Aug. 4
Juniors
July 8
July 15
October
Mails Sep. 25
Marketing & Promotion
September 9
September 15
November
Mails Oct. 27
Technology
October 10
October 14
December
Mails Nov. 25
Year in Review
November 10
November 15
5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com
FRONTLINE Beef Producer
Premium Ad Spots
Placement
1 time*
2 times
Inside Front Cover
$1,400
$1,200
Page 1 (Inside right)
$1,160
$1,000
Inside Back Cover
$1,160
$1,000
Back Cover
$1,400
$1,200
Please call for pricing on other specific ad placements
Black & White Rates (per placement)
Commercial Ad Rates
IBBA Member Ad Rates
Ad Size
1 time*
2 times
1 time*
2 times
Full Page
$1,650
$1,250
$1,100
$1,000
1/2 Page Island
$975
$725
$645
$535
1/2 Page
$900
$675
$600
$500
1/3 Page
$637.50
$475
$425
$375
1/4 Page
$450
$350
$300
$250
Color rates:
Add the following amount to the prices above: Single color- $170; Full color- $340
*Receive discounts when you agree to two consecutive ad placements (one year)
Editorial Calendar
Issue
Space Reserved By
Ad Copy Due
Spring
Mails Jan. 27
January 8
January 15
Fall
Mails Aug. 27
August 10
August 15
The spring and fall issues of the FRONTLINE Beef Producer will focus on timely and relevant topics
aimed at commercial cattlemen to assist and inform producers of the latest technologies, genetics,
production techniques and management practices as well as highlighting other successful producers.
5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com
Specifications
Bleed Page
Full Page
1/2 Page
Horizontal
1/3 Page
Horizontal
State
Directory
1/3 Page
Rectangle
1/4 Page
Vertical
1/2 Page
Island
Mechanical Details:
Live Area Size: 7.25” x 10”
Trim Page Size: 8.5” x 10.875”
Before Trim Size: 8.75” x 11.125”
Ad Sizes:
Bleed Page: 8.75” x 11.125”
Full Page: 7.25” x 10”
1/2 Horizontal: 7.25” x 4.875”
1/3 Horizontal: 7.25” x 3.375”
1/2 Island: 4.798” x 7.5”
1/3 Rectangle: 4.75” x 4.875”
1/4 Vertical: 3.578” x 4.75”
State Directory: 2.375” x 1.375”
If the option you are looking for is not aviailable, contact an ad sales representative listed below for
inquiries about special offers.
SUBMISSION REQUIREMENTS:
Contact
Paper: 60 lb gloss; cover - 80 lb gloss
Binding: Saddle Stitch/Perfect Bound
Prepare spreads for split pages
Please contact us if you have any questions or
Preferred Files:
would like to take advantage of these
advertising opportunities.
CMYK color mode, 300 dpi
Grayscale, 300 dpi
Advertising Sales
Camera-ready files: JPEG or high resolution PDF
Melanie Fuller
Other Files Accepted:
We accept EPS and TIF files and materials on a disk.
979-255-3343
Adobe InDesign, Photoshop, Illustrator. All fonts and
mwfuller@hotmail.com
graphics should be embedded. In the event the desired
advertising@int-brangus.org
font is not available, a similar one will be selected.
Dimensions:
Kyle Dykes
The sizes given above show the exact dimensions to run
254-371-9388
the advertisement. Please do not exceed the live area
kdykes@gobrangus.com
size to ensure no ad space will be cropped. Use the
trim size to help position the ad and any graphics that
are meant to bleed off the page.
All prices are subject to change without notice.
5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com