Media Kit_2015.pages


P R E S S
K I T
2014 Westword.com
“Best of Denver”
Best Edible
2014 THC Magazine
“Best Edible”
Affogato Bar
2013 THC Winner
The Hemp Connoisseur Championship
Monkey Bar
2013 THC Winner
The Hemp Connoisseur
Championship
Boulder Bar
2013 Denver High Times
U.S. Cannabis Cup Winners
Peanut Budda Buddha and
Peach Dream Bar
2012 THC Winner
The Hemp Connoisseur
Championship
Strawberry Crunch Bar
Newsworthy
2013 The Rooster Magazine Edibles
Harry Smith
“Marijuana in
America: Colorado
Pot Rush”
ABC News
Australia
The Colbert Report
“Will ‘America’s
biggest social
experiment’ see the
country go to pot”
Stephen Colbert
“Bears and Balls:
Ganjapreneurs”
2012 & 2014
Cannabis Business Award
Peoples’ Choice – Best Edibles
MEDICALLY CORRECT, LLC
About Us
Since it’s inception in 2010, incredibles has gained the attention of many in the cannabis edible
market as one of its top leaders. They are the number one infused chocolate producer in
Colorado. Known for their infused chocolate bars, their commitment to high quality handcrafted
products drives their brand. incredibles products contain their in-house hash oil, green butter,
and bubble hash to ensure quality. Every batch is tested to ensure consistency and potency.
incredibles offers their clients a variety of products and are the first to produce multiple and low
dose options. The company has a loyal brand following – a fan base – for their unique line of
chocolate bars; including the ever-famous Monkey Bar and Strawberry Crunch Bar as well as
the award winning Peanut Budda Buddha, Boulder, Affogado, and Peach Dream Bars. Their
CBD-rich super food protein bar called Mikiba launches a new kind of edible into the
marketplace. To complement the line they also offer incredipills and an exciting Gum e line
fortified with vitamin C in a variety of flavors.
They understand the need to service both medical and retail customers and are dedicated to
meeting their needs. Every product is cut to precise weight tolerances to maintain dose
accuracy. incredibles oversees the entire production process from start to finish to maintain
safety and quality.
With a full line of proprietary based infused THC and cannabinoid rich products, incredibles leads
the industry in their home state of Colorado and is expanding nationally. In addition, the company
also develops cannabis health and wellness products, conducts licensed proprietary testing,
labeling, packaging, and standardization methods for the cannabis industry. Check out the latest
product additions and their recent newsworthy moments including an interview with Harry Smith
of CNBC and an “As Seen on TV” moment on The Colbert Report.
Visit our site to see newsworthy moments www.incrediblescolorado.com
The medicinal value of cannabis has a long history appearing in Indian and Chinese medical
texts more than 3,000 years ago. The Chinese call it a magical herb for its soothing effects. The
list of research and the benefits of cannabis is growing. THC is known for its psychoactive effects
while its counterpart CBD (cannabidiol) is quickly gaining the spotlight. Both THC and CBD are
naturally occurring cannabinoids; important to understanding the benefits of cannabis is learning
how the body is designed to use this medicinal plant.
According to the National Institute of Health, scientists identified a system in the body called the
endocannabinoid system. This discovery along with the plants biologically active components,
cannabinoids, gives rise to a plethora of benefits from THC and CBD. They bind to specific
receptors and mimic naturally occurring endocannabinoids helping to moderate appetite, anxiety,
sleep, blood pressure, and memory. The Mayo Clinic states cannabis has been studied for the
treatment of chronic pain, cancer, nausea, epilepsy, glaucoma, seizure disorders, PTSD, and
multiple sclerosis with on-going research in a variety of fields.
Sources: medicalcannabis.com / nih.gov / mayoclinic.org
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MEDICALLY CORRECT, LLC
The incredi-crew is an eclectic team of professionals brought together to participate in the
industry and movement. A combination of successful entrepreneurs, executive chefs, sales and
support staff with over 20 years of experience in food preparation, kitchen production, packaging,
and product manufacturing offering patients and customers a brand they can trust.
Rick Scarpello – Founding partner and operator of Medically
Correct LLC, Rick Scarpello is a serial entrepreneur full of
game changing ideas. Born and raised in a small town in
Iowa, Rick later moved to Denver, Colorado after grade
school to make a name for himself…he did.
Scarpello’s innovative thinking and inquisitive mind drove him
to develop several businesses. In addition to Medically
Correct, LLC, he is also the founding partner of Alien Farms
LLC, specializing in gluten-free sprouted grains and Alien
Grains LLC, a gluten free beer company.
Earlier in his career, Scarpello crafted the recipe for Flourish Gluten-Free Bread later partnering with Udi’s,
the number one gluten-free product in its category. Rick’s leadership moved Il Fornaio Bakeries into the
frozen par-baked bread category, increasing the opportunity for expansion. It all was kick started with forging
a relationship with Italco Foods in Denver. His original and creative ideas have pushed companies to
success.
Bob Eschino – Founding partner and an expert in the
packaging industry, Bob and Rick merged together to start
Medically Correct LLC. Bob has lived in Colorado most of his
life and fully immersed himself in the culture.
Graduating from Colorado State University with a double major
in business, Bob went on to work in the packaging industry. One
of his first jobs while attending school was as a Sushi Chef,
although his first love was music as a drummer in his own band.
distributor in the state.
Bob eventually started his own business, a packaging
distribution company that became the largest independent
His venture with Medically Correct, LLC is an opportunity for Rick and Bob’s interest in food and business to
merge. The company specializes in producing high-quality, accurately tested, handcrafted edibles. Dawned
with professional packing and accurate nutritional facts, the products have gained a loyal and consistent
following. Both Rick and Bob pride their selves in building a national brand of quality products. Outside of his
career, Bob Eschino enjoys playing and coaching hockey, skiing, golfing, and fly-fishing.
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MEDICALLY CORRECT, LLC
Joshua Fink – Partner and Executive Chef
Joshua Fink’s undying passion to create food started at the
tender age of three. Fascinated by French fries and with
grandma’s help, Fink realizing his childhood favorite could be
created at home. Since then, the seed was planted with a desire
to learn how to make a long list of dishes.
Fink describes his love for cooking as one connected to the
importance and diverse symbolism of food. Food sustains us on
multiple levels, nourishing our bodies and nurturing our souls.
Food heals our illnesses and adds energy to our day. It serves as a way to break bread and build families,
communities, and develop legacies or traditions. Sharing meals add comfort, love, and simplicity in forging
bonds and creating healthy experiences.
This unwavering connection to food, creation, and sweets led Joshua to become a pastry chef. Training in
Culinary Arts at the Art Institute International in Denver, Colorado, Joshua was finally able to put his life
love to the test. Like a sponge cake, he soaked up all the information he could to excel in his field.
Throughout his rewarding pursuit, Fink has overseen the production of diverse products and quantities.
He’s been responsible for the desserts of several fine dinning restaurants throughout the central Front
Range over the past decade. Fink even had the opportunity to work with the likes of renowned chefs
Ginger Bittner-Reynolds, Sky Goble, Anthony Hessel, and James Mazzio.
With over 15 years of experience in Food Service, Joshua Fink comes to Medically Correct, LLC with the
same passion and love for food that he had as an adolescent. His thirst for knowledge and desire to
enlighten others fuels his urgency to advocate for cannabis use to relieve chronic pain. Joshua Fink’s
edibles are deliciously appealing and savory.
For more information on our unique & amazing edibles, visit www.incrediblescolorado.com
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MEDICALLY CORRECT, LLC
Yvonne essentially runs the company from the front
desk! Ms. Pena has an administrative background
having worked for major companies like Udi’s Bakery
and Comfort Dental. She has been with us since the
beginning and in an integral part of the team. Since
coming to work with incredibles, Yvonne says, “This is
my happy place!” She is also a great mother of two
amazing boys.
Tom considers himself a professional connoisseur,
growing up with asthma and allergies he directly
benefits from the healing qualities of cannabis. Tom
is very knowledgeable, traveling extensively to
further understand the benefits of marijuana plants.
As a successful grower of his “ladies”, he now makes
a living doing what he loves.
Jay has successfully sold infused products since
2010. He previously owned an artist management
agency. In making his career change to support
the cannabis industry, his most memorable
moment is working the incredibles booth when
Medically Correct, LLC won The High Times
Cannabis Cup for the best edible in 2013.
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MEDICALLY CORRECT, LLC
Colin a native, born in Greeley, Colorado, has been a
part of the cannabis industry for 5 years and is
passionate about the community as a whole. He
studied business and played football at Colorado Mesa
University and help start a MMJ Dispensary in Fort
Collins in 2009. He enjoys spending time with his
family, playing golf, skiing, hiking, and to fly fish in the
Colorado mountains.
Shannon Boyles - Marketing
Shannon's been in the media, marketing and sales industries
for nearly twenty years. She has found her niche as a
strategist when it comes to project management, generating
revenue and brand recognition. Shannon attended Fort
Lewis College in Durango, CO., majoring in English-Mass
Communications. She loves spending her time with friends
and family, discovering new music, playing tennis, and
being active year round in the Rocky Mountains.
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MEDICALLY CORRECT, LLC
incredibles testimonials
Make sure to find some while you are up here in CO, they’re amazing.
I’ve eaten edibles from Cali to Amsterdam. You are my favorite.
How do you make the chocolate taste so good…I love you.
Thanks for keeping me lifted in the high country…great product.
Wow these are amazing!! I love the Budda Bar.
Can’t get enough of you guys for real! Only edible that seriously works for me!
Media Contact
PR@medicallycorrect.com
Corporate
Medically Correct, LLC
P.O. Box 151168
Lakewood, CO 80215
303-623-6060
www.incrediblescolorado.com
P R E S S
R E L E A S E
FOR IMMEDIATE RELEASE
Superfood Protein-packed Bar Launched by Colorado's incredibles
Medically Correct, LLC parent company of incredibles, has an improved product line-up
Denver, CO-15 March 2015. The Medically Correct LLC brand incredibles recently
introduced Mikiba a superfood protein-packed bar to its loyal MMJ patients and retail
customers within Colorado. The new product contains is a natural seed bar with 50mg of
hash oil and 50mg CBD (short for Cannabidiol). Medically Correct, LLC is a frontrunner in
producing high quality handcrafted infused edibles. The brand has won various accolades
including the Westword Magazine Readers Choice 2014, Denver High Times Cannabis
Cup of 2013, and Cannabis Business Awards 2012.
Why Mikiba?
While incredibles' previous experience and focus is mainly chocolate bars, they are
expanding the product line to include Mikiba, a different type of bar, packed with
superfood ingredients not commonly found combined in other bars namely: ancient seeds
and grains like chia, quinoa, and hemp. It contains protein plus the added value of
Omegas 3 and 6 naturally found in seeds, it’s great for those searching for a nutritious
edible with an added kick of potency, the product is also vegan and gluten-free so they
can easily munch on one without guilt. Its two other main ingredients THC and CBD are
both making media rounds nowadays. Did you see incredibles on The Colbert Report or
our interview with Harry Smith? If not, check out these links:
http://thecolbertreport.cc.com/videos/a1ejoq/bears---balls---ganjapreneurs
http://www.cnbc.com/id/101412302
The Mikiba bar is naturally packed full of nutrients containing amino acids, vitamins, and
antioxidants then infused with THC and CBD. THC is scientifically identified as the
psychoactive ingredient found in cannabis plants. This is the reason why it's making
news. The THC dose in Mikiba has been significantly lowered compared to incredibles'
other medicinal edibles to provide options for patients. The added CBD, which too is
receiving numerous mentions in the media due to its many cited benefits, is taking some
of the spotlight from the traditional THC.
FDA Disclaimer
-
These statements have not been evaluated by the Food and Drug Administration and these
products are not intended to diagnose, treat, cure or prevent any disease. P R E S S
R E L E A S E
Marijuana: Exploratory View
The medicinal value of marijuana has long been disputed but its significance in history is,
without a doubt, already well established. The ancient Chinese once called it a magical
herb for its soothing effects. Today, another component of marijuana, CBD is gaining
popularity across the medical community. Prominent journalist and physician Sanjay
Gupta of CNN is one of them. His blog and television program closely follow the progress
of medicinal marijuana use within the United States while exploring its research. To learn
more, please visit these links.
http://sanjayguptamd.blogs.cnn.com
http://www.cnn.com/SPECIALS/health/medical-marijuana
The incredibles' Preparation Stage
The THC ingredients are all made from homemade and in-house hash oil, alongside
green butter and bubble hash. It undergoes the process called decarboxylation to activate
more than 98% of the available cannabinoids in their products. This includes: THC, CBD,
THCV, and CBG. They also make use of CannLabs, a local testing partner, to test every
batch of oil. Every bar is cut within precise weight tolerances to ensure consistent
medicinal benefits for medical marijuana patients. Patients and their caregivers are
forewarned that dosage will vary in each patient depending on their threshold levels. The
products can only be procured in dispensaries licensed by the Colorado Department of
Revenue, Medical Marijuana Enforcement Division.
About incredibles
Producing professionally extracted hash oil infused chocolate bars and other products;
incredibles has maintained high-quality homemade ingredients for every batch they
make. Independent labs do testing while decarboxylation is used in preparation to bring
about the full potency of active cannabinoid components in every product. In 2013, they
won the THC Magazine award for best-tested edible.
Contact:
pr@medicallycorrect.com
Phone: 303-623-6060
PO Box 151168, Lakewood, CO 89215
http://incrediblescolorado.com