overview + report - Social Media Week

A CONNECTED AFRICA IS THE FUTURE
Powered locally by The Kola Aluko Foundation and Nokia this
past February, we examined the tools, technologies and
emerging trends that are changing the ways we live, work and
play on an ever more connected continent.
OVERVIEW + REPORT
#SMWLAGOS 2014 REPORT
produced by
AFRIKA 21 & DRAGON AFRICA
Africa’s Largest Social Media Gathering...Vision For A Connected Future.
Dragon Africa & AFRIKA 21 were delighted to host Social Media Week Lagos for the 2nd year. With 141
events held in 25 venues across the city and upwards of 10,000 attendees, the 2014 edition of SMW
Lagos delivered on its promise of a bigger, better & more connected event!
CONTENTS
FEBRUARY 17 - 21
POWERED LOCALLY BY
ABOUT SMW LAGOS
A YEAR IN REVIEW
2014 PARTNERSHIPS
GLOBAL FOOTPRINT
2014 STATS
HONORABLE MENTIONS
SPEAKERS
SPECIAL EVENTS
HIGHLIGHTS
MASTERCLASSES
#55FORWARD
CONTACT US
LAGOS
In 2014 SMW Lagos has again surpassed all expectations, delivering superior
value and engagement, this unique platform has already delivered enormous
traction to brands, professionals, students, media and other organizations tracking important trends in mobile, social, digital and this connected world we now
live in, if you ever wondered if Africa is connected, SMW Lagos provides that
answer with a resounding Yes, Thank you Lagos for making our conference a
global success.
OBI ASIKA, Chairman of the SMW Lagos Advisory Board
“Our mission is to help people and organizations connect through collaboration, learning and the sharing of
ideas and information. SMW Lagos is the space for African individuals and organizations utilizing social media
NGOZI ODITA, Executive Director of SMW Lagos
#SMWLAGOS 2014 REPORT
produced by
A YEAR IN REVIEW
AFRIKA 21 & DRAGON AFRICA
Social Media Week Lagos is a world class conference with Africa’s brightest minds that is largely
free and open to the public. SMW Lagos is where a diverse audience of learners, creators and
sophisticated, hyper-connected influencers from around the world gather to explore a wide range
of topics including mobile technology, education, entertainment, travel and hot-button national
politics.
The 2014 edition of SMW Lagos lived up to its hype and was ‘Bigger, Better, and More Connected’
than ever. From our bold unifying theme : A CONNECTED AFRICA IS THE FUTURE, to record
breaking attendee numbers and the launch of our 55FORWARD initiative, SMW Lagos 2014 captured, curated and shared meaningful ideas, trends and best practices for digital-age collaborations on the African continent.
With the support of our partners and sponsors SMW Lagos 2014 re-imagined the traditional business/tech conference format in favor of an experience that was more meaningful, more innovative,
more insightful, more connected and downright more fun than any other event of its kind.
Social media and communications technology is constantly changing the ways we work, live,
create and connect and we are counting on our community to continue to share with our team
new ideas for the future. With a highly successful -and über social- sophomore year under our
belts we’re already looking forward to 2015 and are committed more than ever to building a conference that explores just how important being connected to the world is for 21st century Africans!
NDADA VAZ, Communications Director of SMW Lagos
#SMWLAGOS 2014 REPORT
R AG O N
CITY HEADLINE SPONSOR
GLOBAL HEADLINE SPONSOR
R I CA
PRODUCERS
AF
D
Kola Aluko Foundation is a
Nigerian foundation aiming
to inspire, mentor and
support future generations
of Africa leaders. Its core
values are humility, respect,
resourcefulness, resilience
and mentorship. KAF’s
founder Kola Aluko is the
and an Executive Director of
Atlantic Energy as well as a
founder and shareholder in
Seven Energy. His career
spans over 20 years in oil
and gas with the last 10
years concentrating on
Exploration and Production.
SMW Lagos is proud to have Nokia as the
Global Headline Sponsor for 2014. Nokia
brings best-in-class devices and solutions
to the market together with leading
enterprise technology partners. Together
Nokia delivers a range of unbeatable
businesses of all sizes.
#SMWLAGOS 2014 REPORT
produced by
Social Media Week Lagos provides global brands with unique and compelling
ways to engage with some of Africa’s most hyper-connected influencers
AFRIKA 21 & DRAGON AFRICA
HUB SPONSOR
CITY SUPPORTING SPONSORS
#SMWLAGOS 2014 REPORT
produced by
AFRIKA 21 & DRAGON AFRICA
MEDIA PARTNERS
#SMWLAGOS 2014 REPORT
produced by
AFRIKA 21 & DRAGON AFRICA
VENUE PARTNERS
NETWORK SUPPORTERS
#SMWLAGOS 2014 REPORT
HAMBURG
COPENHAGEN
19K
12K
NEW YORK CITY
45K
GLOBAL FOOTPRINT
MILAN
BARCELONA
16K
41K
LAGOS
34,000
Social Mentions Numbers By City
TOKYO
BANGALORE
25K
4K
#SMWLAGOS 2014 REPORT
produced by
FEBRUARY ‘14 STATS
AFRIKA 21 & DRAGON AFRICA
The SMW audience is made up of senior
marketers, founders & entrepreneurs, influencers,
and digitally connected consumers.
Businesses represented at SMW span most
industries and range from small & medium sized to
the world’s largest and most high profile brands.
PARTICIPANTS
140
12K
EVENTS
60K
25
160M
SOCIAL
REACH
VENUES
297
SPEAKERS
12,370 HOURS
OF STREAMED VIDEO VIEWED
COMPANY SIZE OF ATTENDEES
1-10
19.91%
11-50
51-200
201-500
501-1000
1001-5K
5001-10K
10000+
3.60%
3.68%
3.70%
2.86%
3.68%
1.80%
3.60%
#lagos
14
PARTIES
2
95
5.4K
TWITTER
3,000K
EVENT
PARTNERS
HACK-A-THONS
Marketing, Advertising, PR & Communications
32.2%
Media & Publishing
13.4%
Information Technology & Services
9.5%
Arts & Entertainment
4.7%
Education
4.2%
Non-profit
3.8%
Other
32.2%
LAGOS
INDUSTRY
I am really pleased to be back at SMW Lagos and
must extend my compliments to Obi Asika and his
amazing team. It is no mean feat to bring such a
strong brand to Nigeria and keep it here....Current
trends in social media can be utilized to make a
...the level of engagement from the
Lagos community was inspiring to
see. Hearing these new perspectives on how social media and
technology is shaping the lives of
African people, how it's changing
government and giving the youth in
Africa a new voice is a powerful
message to the rest of the world. Toby Daniels, Founder SMW
- Omobola Johnson, ITC Minister
My #SMW14 experience was amazing
and packed. Far more inclusion,
valuable masterclass sessions, and
priceless networking. I'm glad to have
made it down from Dublin to Lagos better weather too. - @NubiKay,
TechAfri.ca
The multi dimensional, cross channel,
simultaneous seamless program execution, is
in itself a fait accompli. However, the avid
insightful interactions that cuts across socio
economic divides; the quality content and
knowledge exchange, are the true gifts of this
benevolent experience. Uncommon! And very
essential to fuel and prosper today's Lagos. Aminat Gbajabiamila, CEO, Ginger
Hospitality Company Ltd.
As a speaker at #SMWfootprints and an event organizer
#SMWearlybird SMW Lagos has in its 2 years become the main
arena for meeting and networking with peers in the tech field;
which is ground zero of the future Nigeria. - @Akintundedisu
MENTIONS
It was such an insightful, knowledgeable and great feeling to
be a part of a mass movement/community that utilizes social
media to promote, shout out, educate and most importantly
help bring the world a lot closer. - Ejidayo Oguneye, panelists
Women Entrepreneurs
Social Media Week Lagos is like the Super Bowl...the time spent building new
connections, getting your work more visibility and trading valuable ideas is
priceless. - Joshua Ihejiamaizu, #SMWLagosHealth panelist
Rocnation understands that social and mobile drive
everything in Africa and we are here partnering with
the SMWLagos team to further that conversation and
build direct bridges to explore new ways of engaging
this enormous opportunity. - Briant Biggs, RocNation
Social Media Week
Lagos is an excellent
platform that educates
the public on the
media. SMW14 was a
great opportunity for us
at 3Invest to reinstate
our belief in New
Media...This is a limitless
relationship for us. Ruth Obih, CEO, 3Invest
Nigeria has a future...
We just need someone
or something to
connect the dots and
#SMW14 was it. SMW
Lagos and Nokia, made
it possible for us to
connect and brainstorm.
- Kraftmatiks, DJ +
Redbull Music Academy
Alumni
The SMW team is the most organized, professional
and generous team ever. They made the whole experience enjoyable and, I'm already looking forward to
next year! - Osayi Emokpae Lasisi, Mindshare Comm.
Tomi Davies
NOTABLE PARTICIPANTS
CEO, TechnoVision
Tolu “Toolz” Oniru
Host, Beat 99.9FM
'Gbenga Sesan
Biola Alabi
Director, MNET Africa
Omobola Johnson
Activist, PIN
Jackie Aina
Beauty Blogger
Minister ITC, FRN
Don Jazzy
Jason Njoku
SPEAKERS
CEO, Konga
Audu Maikori
Founder, iROKO
Sim Shagaya
CEO, Mavin Records
CEO, Chocolate City Ent.
Yemi Adamolekun
Director, EiE Nigeria
Mark Essien
CEO, Hotels.NG
Femi Oke
Journalist, Al Jazeera
Bilikiss Adebiyi
CEO, We Cyclers
Ed Keazor
Historian, Eagle House
Morin Oluwole
Business Lead, Facebook
Mojisola Rhodes
Japheth Omojuwa
Journalist
Russell Southwood
Balancing Act Africa
Blossom Nnodim
Founder, #AdoptATweep
#SMWLAGOS 2014 REPORT
produced by
PoP Beach Club helped SMW
start with the #SMWEarlyBird
Beach Party. Attendees
boarded tiny boats to be
whisked away to a private
island for a colorful day of
fun in the sun.
AFRIKA 21 & DRAGON AFRICA
Ginger Tapas hosted
an exclusive dinner for
SMW Advisory Board
members, partners &
the SMW Lagos Team.
Sunday
An Evening with Leaders
explored how social
media is impacting life
nation wide. A star panel
incl. Yemi Adamolekun,
Tomi Davies, Andrew Alli
& Hon. Omobola
Johnson, ICT.
SPECIAL EVENTS
140 EVENTS. 7 DAYS. 25 VENUES. COUNTLESS CONNECTIONS.
‘Shoot...Eat...Repeat!’
hosted by Nokia was
an evening of food &
photos celebrating
the launch of the
Lumia 1520.
Monday
iROKO CEO Jason Njoku’s
‘Key Convo’ with BAA’s
Russell Southwood was
standing room only and
event for our daily “Eat
With Innovators”
Breakfast keynote series.
Nigerian Broadcast Commission presented The Future of Television a
Conversation with Emeka Mba at the SMW Lagos Headquarters.
Forbes Africa presented ‘The
Business of Entertainment,
Now Social’ featuring
industry heavyweights such
as Don Jazzy, Sasha P and
Biola Alabi. The panel was
moderated by Nkiru Asika
and Obi Asika.
#SMWTravelAfrica Day
featured an awesome panel
of multi national bloggers
titled ‘There's an App for
that! How Smartphone Apps
are changing Travel in Africa’
presented by US based startup Rare Customs .
Tuesday
Club Pravada hosted
the beta launch
party for Gbamm! A Social Network for
Football Fans
created by
techpreneur Ayo Alli.
Al Jazeera’s Femi
Oke headlined
Tuesday at SMWHQ
with a interactive
‘Africans In The
Stream’ Keynote.
Thursday
#SMWMusicAfrica
Day returned for a
second year.
Powered by Beat
99.9FM the day
long event featured
movers and shakers
of Africa’s urban
music industry
chatting about the
impact of social
media and tech.
Girl Hub Nigeria presented
‘CODE RED: African
Women Rising in Media
and Tech’ at A Whitespace.
The event was wildly
successful galvanizing
hundreds of women to
make their voices heard.
The Y! #Tech100 Networking
red carpet event honored
the brightest minds in
Nigeria’s tech eco-system
spotlighting the visionaries
at SPARK, the Co-Creation
Hub and more.
Wednesday
Friday
UK beauty maven Eryca
Freemantle & Yets Asika led
#smwBeautyAfrica Day with ‘The
Future of Beauty: Re-imagining
Africa Through Social Media’
panel followed by a surprise
announcement of a new joint
venture beauty & hair platform.
The Innovators Bankers Breakfast Presented by Stanbic IBTC dug deep into the future
of digital banking in Nigeria and how it can help boost financial inclusion.
Celebrating Freedom of Speech on
Social Media never sounded so good!
EiE Nigeria hosted an enchanting
night of music and spoken word
featuring Seun Kuti at Freedom Park.
The Big Quiz
The Digital Church
Techcabal Startup Battlefield
Saturday
The popular
#AdoptATweep
networking and
educational event
hosted a virtual
session live from the
capital city of Abuja.
Afrika 21 Radio Live: A Tweet Up!
Natural Hair: The Social Media Connection
The Power of Advocacy using Social Media
iGroove Digital Media Seminar: Digital Relevance In Africa
#smwlagoslive: Beat 99.9 Fm Presents Alternative Soul Night
I Just Got Back! Building Bridges For The Nigerian Diaspora
Afritickets.com and Tripican.com Presents: Tickets of Life
RELOADED introduces Augmented Reality! When print goes digital and what it means for the ecosystem
First Bank Presents: 120 Years Of History. Great Nigerians You Never Knew With Emeka ‘Ed’ Keazor
Passnownow.com: How Nigerian Secondary School Students Are Moving To Digital
Impact of Social Gamifications on Delivering Wonderful Campaign Results
Ovie Brume Foundation Presents- Life: Through The Lens Of Lagos Youth
Synergy: The Influence of Social Media in 21st Century Entrepreneurship
Beauty Unmasked Presented By My Makeup, Bella Naija And Ndanitv
SSlounge + Ekofootball.com Presents: Sports Meets Entertainment
Decoded Presents: Music Discovery in the Digital Age
HIGHLIGHTS
#SMWLAGOS 2014 REPORT
produced by
Attendees lined the corridor
in this standing room only
event to hear award-winning
public relations pro Claudine
Moore deliver an executive
level masterclass on using
social media to create a
great corporate reputation
backed by a case study from
Moguldom Media Group .
AFRIKA 21 & DRAGON AFRICA
Blogger Luvvie Ajayi , better
known by her wildly popular
social media persona
Awesomely Luvvie led an
engaging masterclass
teaching blogging newbies
practical tips to grow ‘From
Beginner to Boss!’
MASTERCLASSES
Practical hands-on and how-to knowledge.
Advertising Sales manager
Riccardo Pasqualotto
covered the basics of
Mobile Advertising In
Nigeria for brands on the
popular 2GO platform.
#SMWLAGOS 2014 REPORT
produced by
#55FORWARD Ambassadors
Côte d’Ivoire
Côte d’Ivoire
Frédéric Tapé (AMN
Co-Working Space)
Bacely YoroBi (SocialSpot)
AFRIKA 21 & DRAGON AFRICA
Democratic Republic of
Congo
Ndiaga Seck (UNICEF DRC)
Ghana
Sharon Obuobi (African &
Afro-Diasporan Art Talks)
Ato Ulzen-Appiah (Ghana
Think Foundation)
Ghana
Kenya
Kenya
Philip Ogola (TimeOut
Media Ltd)
Benard Adongo (Kijicho
Interactive Limited)
Madagascar
Andriankoto Ratozamanana
(Habaka Madagascar
Innovation HUB)
#55FORWARD
Senegal
Fatou Binetou Dia (UNICEF
West and Central Africa
55 COUNTRIES. 1 CONTINENT. COUNTLESS CONNECTIONS.
Karima Grant (ImagiNation
Afrika)
South Africa
Rushay Booysen (Fingo
Festival)
Social Media Week is built on the belief that we should better
understand how technology is providing new inspiration for how we
live, work and create. For 2014, Social Media Week Lagos introduced
the #55FORWARD campaign as a way to bring all of the continent into
its February activities. The campaign, focused on highlighting the
work of innovators from each of the 55 African nations, was an
opportunity to really show this year’s theme “A connected Africa is the
future” at work.
Ambassadors selected for the 2014 event, we are organizing online
events, projects and other activities that keep each of us connected.
#55FORWARD ambassadors
Frédéric Tapé, Sharon Obuobi
and Philip Ogola speak with
Al-Jazeera’s Femi Oke during
the #55FORWARD salon session
at Social Media Week Lagos.
Tanzania
Paul Bomani (AIM Group)
Hafiz Juma (AIM Group)
Zambia
Mazuba Kapambwe (The
Fest Gurus)
Mukuka Mayuka (circa1964)
Diaspora
Tayo Akinyemi (Afri-labs)
Social Media Week Lagos would not be possible without the guidance and ongoing support
from our Advisory Board. Our board is a collection of game changers, connectors, community
builders, business leaders, entrepreneurs, thought leaders and practitioners who are pushing
Africa forward. Their collaborations help make Social Media Week Lagos a reality.
ADVISORY BOARD
Nnenna Onyewuchi
Yinka Adegoke
Deputy Editor, Billboard
Marcus Glover
Bolanle Austen-Peters
CEO, The Glu Agency
Founding Partner, BlackBox
Founder, C Moore Media
Founder, Terra Kulture
Stephen A. Newton
Briant Biggs
Seyi Akinwunmi
Claudine Moore
Mobile Strategies, Roc Nation
Lagos State Football Assoc.
Dr. Akudo Ikemba
CEO, DataBridge Africa
CEO, Friends Africa
Uche Pedro
CEO, Bella Naija
Tonye Cole
Ayo Alli
Ceo, Sahara Energy
Leslie Kasumba
Director, Illa Sports Media
Channel O Africa
Kojo Annan
Founder, Africa 10
Matthew Dawes
CEO, All Amber
Emeka Mba
Director, NBC
Alex Okosi
Senior VP, Viacom Intl.
Taj Onigbanjo
CEO, Africa Digital Media
Mark Redguard
CMO, Spinlet
Chris Ubosi
Director, Beat 99.9FM
produced by
AFRIKA 21 & DRAGON AFRICA
Thank you for your consideration. If you’d like to
learn more about Social Media Week Lagos or to
get Involved send us an email!
LAGOS@SOCIALMEDIAWEEK.ORG
OUR TEAM
OBI ASIKA - Chairman of the Advisory Board
NKIRU ASIKA - Executive Producer
TOLA ODUNSI - Strategic Partnerships
TEDDY AZIKE - Logistics & Operations Manager
AYO ROTIMI - Social Media Manager
@smwlagos
NGOZI ODITA - Co-Founder & Executive Director
N’DADA VAZ - Communications Director
DELPHINE FAWUNDU BUFORD - Content Production
NIAMA SANDY - Project Coordinator
RAQUEL WILSON-SOW - #55Forward Director
www.socialmediaweek.org/lagos
facebook.com/smwlagos