PPCO Twist System
Transcription
PPCO Twist System
bon chic, bon genre 38 ORNAMENT 37.4.2014 B y the time she was a teenager Kate S. Mensah already had a well-defined personal style. While other young Parisians in the early 1990s sported baggy jeans, overalls and athletic shoes in a Gallic shrug to hip hop street style, Mensah dressed for school in “real pants with real jackets and tango boots. I was not into jeans and sportswear even then. My look was a little bit boyish, but very classy. I wanted to be elegant. I wanted to be me, basically. People called me BCBG,” she added, referring to the French term bon chic, bon genre, meaning a chic, understated but always well-put together look. Today Mensah is still creating her own style. But now she also produces clothing and sells it under her own label. Since 2011 she has created five collections of dressy women’s clothing that she has placed in carefully chosen shops in North America and Paris. She is also selling directly to customers through a Seattle-based e-commerce site and has plans to start selling in Africa in the near future. She does all her own designing and marketing, and flies regularly to Los Angeles to consult with the apparel factory that produces her collections. Considering that five years ago Mensah did not know how to use a sewing machine or handsew a hem, her path from style savvy teenager to founder of her own small but growing fashion label is a testament to her remarkable energy and vision. Nestled on the white leather sofa in her suburban Seattle home, Mensah, 36, is on this early spring day wearing one of her own ensembles. It is a pair of olive wool wide-legged pants, floor-length culottes really, and a sleeveless cream-colored silk charmeuse blouse. The pants are slim through the waist and hips but they flare out into a well-pressed triangle shape as they reach her ankles. She is barefoot and around her neck is a large, black neckpiece made by a friend. The neckpiece was fashioned from a bicycle tire inner tube. Mensah’s look would be chic in any city; but in a region where parkas KATE S. MENSAH EMBRACING THE FEMALE FORM and hiking boots are standard at the office Photograph: Seattle Magazine. and the opera, her mix of luxurious fabrics and frankly feminine style stands out. “My Fall collection for 2014 is about water,” Mensah explains as she pulls a rolling garment rack from a bedroom closet. The townhouse she shares with her husband and young son doubles as her studio and workspace. In a light filled garden level room there are a couple of sewing machines and a serger, along with fabric samples and patterns. “For each collection I choose a theme, often from the natural world. In Spring 2013 the theme was nature as woman and in Fall 2013 I called it Une Vie d’Automne, or life in autumn. I use the theme to decide on the texture of the fabrics, the feel of them, the colors. I use mostly silk, wool, leather, and cotton because I love beautiful fabrics. So, for Fall 2014, there is a lot of pleated and crinkled pearl-colored silk, which is like salt you see in the water in places in Africa. I also have dark red browns for the muddy, earth-filled rivers and dark blues and blacks for the dark, night-time ocean color.” Mensah thinks of her look as “not too loose. I am interested in showing the feminine form.” Indeed her pieces are streamlined but fitted and architectural. An evening gown from Fall 2014 is a strapless black charmeuse bodice topping a cascading skirt of white crinkled silk. Another evening ensemble is an oyster shell silk, floor-length jumpsuit wrapped around the shoulders by a cropped and cap-sleeved organza jacket. The jacket has an asymmetrical stand-up collar. The ensemble has the feel of contemporary Japanese fashion. Mensah notes, “There is an Asian influence in my design. I like to keep it simple, but not too simple. I also like asymmetry and I don’t like to be boring.” Other standout pieces in her Fall 2014 collection include a barely pink mohair shift with a prim turtleneck. With its long slim sleeves and knee-length hemline, it suggests an updated version of the mod shift of the late 1960s. Another piece that hints at subdued retro glamour is a floor-length olive wool jumpsuit. Mensah is fond of jumpsuits, which in her hands become high-fashion culottes. Jumpsuits are easy to 39 ORNAMENT 37.4.2014 Robin Updike movement, but not too much movement,” Mensah says. And the unconventional color combination? “I think they are both very strong colors, and I think it is like a marriage. They can go together well, even though they are so different.” It is not surprising that the roots of Mensah’s aesthetic are diverse. Her parents are from Martinique. She grew up in Paris where her mother owned and operated a small, neighborhood grocery store. “My mom was beautiful, sexy. She had a big Afro and always wore big sunglasses. She had great style.” Mensah married a man from Benin, and since meeting him has made numerous trips to Africa. She has also traveled widely to such places as India, Canada and Brazil. Before she decided to go into fashion she trained for work in the tourism industry. “I have to travel. I love traveling and seeing the cultures wherever I go. My point of view is when you travel you talk to people and you see that you have so much in common. This is my inspiration.” Indeed her home is a stylish mix of minimalist contemporary furniture and sculpture, antique Asian rugs, African art, and traditional European touches, 40 ORNAMENT 37.4.2014 ALBUS of silk organza; March 2012. Mensah tacked in several parts of the fabric to create the wave shape on the skirt. Photograph by Jami Davis. Model: Alayna Brandt. MUA/Hairstylist: Tiffany Troiano Lowrly. DEEP OCEAN of lamb skin, deer, cotton stretch; March 2014. Photograph by Shawn Photography. Model: Lanai Lee. MUA: Veronica Moss. Hair stylist: Leticia Brooks. Stylist: Laeisha Barton. wear, she says, and she likes the fact that they look like dresses, and that they can have a formal look. With its v-neck bodice and long culotte skirt, pulled in at the waist with a wide silver belt, the jumpsuit resembles something Halston might have created in the 1970s. There are skirts and tops to mix and match in all her collections. The skirts are usually slim and tops are sleek. Many of Mensah’s pieces showcase her penchant for mixing textures, colors and materials. Mensah follows her instincts when it comes to color. She likes to stick to basic colors so pieces from a collection work together. And it is clear that she pays no attention to trend reports predicting hot colors for coming seasons. One of her signature fall ensembles is a brown and navy leather jacket and pants outfit. The jacket is dark, reddish brown leather with a contrasting front and draped collar of bright navy leather. It is fitted, tucked at the waist, and a zipper runs down the left side. The hem slides from above the waist on the right side to the fingertip length on the left. A pair of slightly softer navy blue slim pants completes the outfit. “I wanted to do something drapey with the jacket, I wanted to create movement, since water has so much such as a tall wood and glass display cabinet filled with cut crystal wine glasses. Her first trips to Africa were eye opening. “I felt very European, and I did not know what to expect. I was amazed by the beauty of the women and the very real poverty. It was a culture shock for me, but very quickly I became very impressed with the African women. They were so elegant. They didn’t have much, but they were very creative with what they had and very beautiful in how they wore it. They use a lot of batik and wax cotton cloth and the textures and colors are amazing.” Mensah was so impressed with the fabrics that she brought a few bolts back to Paris with the idea of having them made up into cocktail dresses. She also considered having clothing made in Africa based on her designs. Neither idea worked out and today she laughs about it. “You learn by your mistakes.” By 2001 her husband’s French employer had transferred him to Seattle, and Mensah enrolled in business and management courses at a Seattle area junior college. She had ideas for going into fashion, but this time she wanted to do everything possible to ensure success. Her husband’s work took them back and forth to Paris, and briefly to Montreal, but within a few years they were living in Seattle again and Mensah was determined to start her own fashion business. She had friends who knew something about the industry, and they encouraged her. “My friend helped me make prototypes, but when I took them to a boutique owner who started asking technical questions, I couldn’t answer them. I realized I needed training in clothing design and construction.” In 2009 she enrolled in a Seattle fashion design school. “It was the first time I had ever used a sewing machine. I had to learn to make patterns, to draft, to drape. I had to learn everything. It was an eighteen-month course and I learned a lot.” In 2011 Mensah debuted her first commercial collection, which she called Femme Fatale. It was inspired by film noir actresses of the 1930s and 1940s. The clothing was seductive and feminine. The collection included a couple of little black dresses that would have been perfect for Lauren Bacall or Joan Crawford. One dress features a plunging neckline and a silk satin peplum plumped up with an under layer of pink tulle. Another dress from the collection is an 41 ORNAMENT 37.4.2014 WAVY of alpaca and lamb leather; March 2014. Photograph by Shawn Photography. Model: Lanai Lee. MUA: Veronica Moss. Hair stylist: Leticia Brooks. Stylist: Laeisha Barton. ESPERANDO of charmeuse and silk chiffon, a top with pants; July 2012. Mensah cut the front pant in two pieces and inserted the yellow silk chiffon in the front inside piece. She added a pleat in the center front of the pant to give more volume in the middle of the pant. Photograph by Jami Davis. Model: Alayna Brandt. MUA/Hairstylist: Tiffany Troiano Lowrly. 42 ORNAMENT 37.4.2014 evening gown made of soft mauve/pink chiffon and faun-colored wool. The bodice is covered in what looks like a couple hundred pale pink rose petals. The collection includes one of Mensah’s signature jumpsuits, this one made out of a rose and cream print silk. It has a halter-top and flowing pants. It would make a terrific hostess outfit around the pool in Palm Springs or on a Côte d’Azur terrace. “I like jumpsuits because they have movement and though they can look like a dress, it is an illusion.” At first Mensah sewed all the pieces in her collection. But as she started getting her clothing into a few select shops, she realized she needed higher levels of production. She found a factory in Los Angeles that can make clothing with the detail she wants and for the last few seasons she has made regular trips to Los Angeles to work with the factory. She still does some sewing for customers who want special designs. “It is important for any designer to go through the process of making the patterns, grading them, sewing up the clothes. Then you know how long it takes. But you can’t be one hundred percent in front of the sewing machine.” Mensah describes her customer as “an executive who wants to be different, who has taste and style, who is not afraid to wear something different and to be seen. She is very self confident and very put together. She is at home in the city but also travels.” Mensah’s customers sound a lot like her. As interested as she is in fashion design, Mensah is equally enthusiastic about being successful at the business of fashion. She talks about the need to grow a business slowly and carefully, the need for well planned branding and marketing, and how it is important to know your market. When she first broke into the local fashion scene she participated in fashion shows in Seattle, Portland and Vancouver. The shows helped get her name in front of boutique owners and private clients. At the same time she decided to get her collections in shops in Montreal, Paris, Seattle, and Kirkland, a suburb of Seattle. She gauged the character of each neighborhood before selecting specific shops and approaching the owners. “I spend a lot of time walking around the neighborhoods. I study the shops. Then I take my book and I explain that this is my design, my look. Then if they see something in me they take a few pieces. I like to approach boutiques. You are selling your line, but also your personality. And it is a good relationship. After a while I learn a lot from them about what the customer likes, what she wants. And I am still learning every time I make a collection.” 43 ORNAMENT 37.4.2014 AMISSIO of organza; February 2012. Photograph by Jami Davis. Model: Alayna Brandt. MUA/Hairstylist: Tiffany Troiano Lowrly. ALGAE of wool; March 2014. Mensah added a pleat on center front to create the culotte effect. WATERFALL GOWN of heavy charmeuse with pleated silk chiffon; March 2014. This white pleated silk chiffon is sewn at the empire waist level so it has more room to create this sense of flow within the gown. Photograph by Shawn Photography. Model: Lanai Lee. MUA: Veronica Moss. Hair stylist: Leticia Brooks. Stylist: Laeisha Barton. JOLY of chiffon and silk printed; July 2012. The idea was to create an opened flower. Mensah cut a large piece of silk chiffon that she folds twelve inches in two and that she sewed with the printed fabric and attached with a wood bag handle around the neck. The printed fabric has been folded the same way as the yellow silk fabric. Photograph by Jami Davis. Model: Alayna Brandt. MUA/Hairstylist: Tiffany Troiano Lowrly. Opposite Page: ROSE of Mohair; March 2014. Mensah cuts the front dress in two pieces at the princess line and adds a leather piping between the pieces. Photograph by Shawn Photography. Model: Lanai Lee. MUA: Veronica Moss. Hair stylist: Leticia Brooks. Stylist: Laeisha Barton.