Sponsorship Kit

2016
Sponsorship Kit
CELEBRATING THE 60TH ANNIVERSARY OF THE MAI-KAI AND THE 15TH ANNIVERSARY OF THE HUKILAU!
BE A PART OF TIKI HISTORY IN THE MAKING!
Mahalo for your interest in The Hukilau™! Our event would not be
possible without the support of our sponsors and partners. We set
our goal high each year to spread Aloha spirit by celebrating Tiki
culture through transportive music, Tiki cocktails, Symposiums by
Tiki Luminaries and Rum Experts plus stories from the past and the
present.
Prepare yourself for a weekend of Mid-Century Americana, when
escapism was on the corner of any major city in America – at the
local Tiki bar. The Tiki resurgence is here to stay and with an event
like The Hukilau, you’re instantly transported into a past golden age
that many of us never had the chance to experience…until now!
WHAT IS THE HUKILAU?
What is a Hukilau? A Hukilau [hoo kee lau’] is a method of fishing
in ancient villages of Hawaii. Villagers would cast a large net into
the sea, herding the fish, then slowly pulled it to shore. The feast
that followed was meant to emphasize the spirit of family and
community. Our mainland Hukilau is a metaphorical net thrown out
to the world, bringing the lovers of “Polynesian Pop” or “Tiki”culture
together for our own special celebration.
The Hukilau, known as the most authentic Tiki event in the world,
began in 2002, and has grown from a small gathering into an
international event. Drawing close to 1,200 visitors annually, the
4-day weekend takes place in the beautiful city of Fort Lauderdale,
Florida. This year’s host hotel is the historic Hyatt Regency Pier
Sixty Six, and the event will culminate at the Mai-Kai (established in
1956), the world’s most perfectly preserved mid-century Tiki palace.
2016 marks two landmark anniversaries: The Mai-Kai celebrates its
60th, and The Hukilau celebrates its 15th.
WHO ATTENDS THE HUKILAU?
We refer to the attendees of The Hukilau as our Villagers; these Tikiphiles fly in from
all over the globe for a tropical weekend where the rum flows like lava and the music
never ends! They are collectors and enthusiasts of a past golden age that many of
us never had the chance to experience. They are lovers and consumers of Tiki, Retro,
Mid Century, Pin-Up and Cocktail Culture. In the crowd, you’ll find artists, filmmakers,
bankers, attorneys, housewives and carpenters - you can’t possibly put a label on
them. They savor vacations like The Hukilau to escape into a time portal surrounded by
palm trees and friends – new and old. The Hukilau is also a top destination for awardwinning bartenders, authors, chefs, craft cocktail fans, artists and those who just love
good rum and exotic cuisine. We imbibe on creations like the Mai Tai, Navy Grog,
Shark Bite, Rum Barrel, and the dangerous Black Magic.
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You’ll find som
OLIVER KONIG
Jeff “Beachbum” Berry, Imbibe Magazine’s “25
Most Influential Cocktail Personalities of the Past
Century”, THE person responsible for the modern
Tiki cocktail revival and owner of the celebrated
Tiki restaurant and bar Latitude 29 in New
Orleans.
Sven Kirsten, author of Book of Tiki,
Tiki Modern and Tiki Pop, and THE
person responsible for the modern
Tiki movement
SHAG, the quintessential artist
of nouveau modern, Tiki, and the
cocktail movement
Martin Cate, owner of Smuggler’s Cove
(San Franscisco), one of the World’s Best
50 Bars & The 13 Most Influential Craft
Cocktail Bars in the USA (Liquor.com)
Brian Miller, highly recognized
bartender leading the way for Tiki
cocktails in NYC with Tiki Mondays
with Miller, formerly of Pegu Club/
Death & Company, NYC
Humuhumu, owner and
creator of three of the top Tiki
interactive sites in the world:
Critiki, Critiki News, and Ooga
Mooga. Humu is also a happy
regular at the aforementioned
Smuggler’s Cove.
Paul McGee, of Lost Lake & formerly of
Three Dots and a Dash – Chicago, #29 of the
World’s Best 50 Bars & Best New American
Cocktail Bar 2014 at Tales of the Cocktail.
Ian Burrell, the world’s
only Global Rum
Ambassador, Founder
of UK Rumfest
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WHAT HAPPENS AT THE HUKILA
Our many activities include Shopping our Tiki Treasures Bazaar with Vendors from Coast to Coast, Tiki Cocktail
Presentations, Rum Tastings, Mermaids swimming at the lengendary Wreck Bar, educational symposiums on Tiki
History/Architecture and voyages through the intracoastal waterways of sunny Fort Lauderdale..
Expect to witness live tiki carvings, traditional Polynesian and fire knife dances, revivalist burlesque and Surf/
Exotica/Spy/Lounge music. And of course, we spend as much time as possible at the most well preserved MidCentury Tiki temple on the planet, the iconic Mai-Kai Restaurant and Molokai Bar.
Our mission each year is to bring awareness and help in the preservation of the Mai-Kai and both past and
present Tiki culture.
HOW DO YOU GET INVOLVED?
Come aboard today and get your Spirit noticed by thousands of Tikiphiles at the World’s Most Authentic Tiki
Event and the largest event of its kind on the East Coast! Crowds are expected to double on this Anniversary
year for both the Mai-Kai AND The Hukilau!
We have a newly expanded Tiki Treasures Bazaar, filled with vendors of all things Polynesian Pop, to help
showcase your brand, not to mention so many amazing events to get you noticed, such as:
• Your Spirit Named as a Special Event Sponsor for our Pre-Party at the Mai-Kai on
Wednesday, Tiki Tower Takeover, Jeff Beachbum Berry’s Symposium
• Your Spirit Featured in Rum Tastings at the Rum Shack
• Your Spirit featured in the Tiki Tower Takeover – an event featuring 6 Top Tiki
Bartenders in the US including Jeff Beachbum Berry (Latitude 29/New Orleans),
Martin Cate (Smuggler’s Cove/San Francisco), Paul McGee (Lost Lake, Chicago)
• Your Spirit Poured and Served by your Brand Ambassador of choice during high
traffic hours within our Tiki Treasures Bazaar Marketplace
• Your Spirit given a private Tasting Cabin for Attendees to experience a One-OnOne with you and the Brand
• Your Spirit Presenting a Symposium by one of our Tiki Luminaries
• Co-Branding on 5000 Cocktail Napkins served during events at The Hukilau
• and much, much more...
Space is limited. Sign up early for best placement and longevity on our website and social media features. We
are commited to showcasing and featuring our sponsors in grand scale throughout the month’s prior and during
the event. Custom packages available combining several benefits that best suit your company’s needs.
WHO’S TALKING ABOUT TH
E HUKILAU?
The Hukilau is always highlighted in both local and national media. What a perfect summer event to showcase
as a story! Here’s just a sampling of the wonderful outlets that have featured stories on the event:
“The Hukilau 2014 – Amazing!”
RETRORENOVATION.COM
K
N
I
L
Y
T
I
C
TO
NECTION
ENT CON
ENTERTAINM
NEWS &
R WEEKLY
YOU
M BEACH
D & PAL
BROWAR
citylinkm
agazine
com
NATIONAL PUBLIC RADIO
RETRORENOVATION.COM
PURE HONEY MAGAZINE
NEW TIMES BROWARD-PALM BEACH
SUN-SENTINEL (FLORIDA)
THERUMTRADER.COM
PBS
BOING-BOING.NET
ARTSCALENDAR.COM
CITY LINK MAGAZINE
SOUTHFLORIDA.COM
CREATIVE LOAFING ATLANTA
FLORIDARAMBLER.COM
RETROROADMAP.COM
SPONSORSHIP PACKAGES
DIAMOND
HEAD
$10K
Sponsorship Level
BIG ISLAND
$5K
OAHU
$2500
LANAI
$1500
MAUI
$800
MOLOKAI
$500
X
X
X
X
X
X
PRE-EVENT EXPOSURE
Permanent logo on website (premium position)
X
Logo featured on website
Logo featured on newsletter
X
X
Spotlight email with 100 words of text & logo in one email blast
X
X
Spotlight email with 50 words of text & logo in one email blast
X
X
Full color image and announcement included in 1 email blast
X
X
X
Sponsorship announcement on Facebook
X
X
X
X
X
X
Sponsorship announcement on Twitter
X
X
X
X
X
X
Sponsorship announcement on Instagram
X
X
X
X
X
Logo co-branded on 5000 drink coasters for use at The Mai-Kai
X
X
Logo featured on 10,000 promotional postcards
X
X
Logo featured on national and local print ads
X
X
Logo featured on all press releases
X
X
X
Multiple inclusions on social media
X
X
X
DIAMOND
HEAD
$10K
BIG ISLAND
$5K
OAHU
$2500
LANAI
$1500
MAUI
$800
MOLOKAI
$500
X
X
X
X
X
X
X
OAHU
$2500
LANAI
$1500
MAUI
$800
MOLOKAI
$500
2
2
1
Sponsorship Level
X
DURING EVENT EXPOSURE
Logo featured on event signage
X
Double page color ad in The Hukilau’s official souvenir program
X
Full page color ad in The Hukilau’s official souvenir program
Logo used on cocktail napkins, cups during the weekend
X
X
X
1/4 Page color ad in The Hukilau’s official souvenir program
1/2 Page color ad in The Hukilau’s official souvenir program
X
2X6 banner positioned at The Hukilau host hotel
8X8 banner positioned at The Hukilau host hotel
X
8X8 banner in lobby of host hotel
X
Exclusive 8x8 banner on stage
X
Promotional item placed in welcome bag
X
X
X
Sponsor stage announcements during the event
X
X
X
Logo featured on cocktail tent cards
X
X
X
Logo featured on The Hukilau welcome bags
X
X
X
X
X
DIAMOND
HEAD
$10K
BIG ISLAND
$5K
Vendor space at The Tiki Treasures Bazaar
Sponsorship Level
X
EVENT ACCESS
Aloha Passes
4
3
3
All Access Passes
3
2
1
PAST SPONSORS IN ACTION!
CONNECT WITH US ON SOCIAL MEDIA!
The Hukilau’s reach on Social Media Networks is important to us and of course important to our
Sponsors! This is just another way that your company will get noticed by thousands!
facebook.com/thehukilau | twitter.com/thehukilau | instragram.com/thehukilau | flickr.com/groups/hukilau
On behalf of our
!
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LINKS OF REFERENCE:
The Hukilau Host Hotel:
Hyatt Regency Pier 66
Mai-Kai Restaurant
With sincerest gratitude and the fullest Aloha spirit,
we appreciate your consideration.
Tiki Kiliki
aka Christie J. White
Co-Founder/Co-Producer/Organizer
Find more information on our website: thehukilau.com
or contact Christie J. White 954-243-7709
christie@thehukilau.com
THE HUKILAU™
|
A TIKI KILIKI
/ IDLE HANDS EVENT MGMT., LLC PRODUCTION