NEWS - Motorcycle Trader

Transcription

EST 1895
JULY–AUGUST 2014
The Essential Guide to the Motorcycle Trade and Industry
www.motorcycletrader.net
SUSPENSION
UPGRADES
Put a spring in your
customer’s step
ELECTRIC BIKES
Greener and cleaner,
but are they desired?
ON SHOW
Exhibitions at home
and abroad
NEWS
• Safety concerns over
20mph limits
• Road safety stats blip
• Pot of cash for
pothole repairs
BUSINESS
JOURNAL
• Consumer law
• Dress codes
COLUMNS
•
•
•
•
•
End User
Kerr on China
Next Generation
Association Voice
Sticky
TRADE MART
THE DIRECTORY
THE DIRECTORY
COMPANY LISTING
A to Z of manufacturers,
suppliers, distributors
02
July–August 2014
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facebook.com/
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MCTraderUK
M O T O R C Y C L E T R A D E R • J U LY – A U G U S T 2 0 1 4
FEATURES
33
NEXT GENERATION
What’s the best first bike?
REDCAT
MARKETING LTD
Newhaven
East Sussex
BN9 0EF
Tel: 01273 616040
PUBLISHING EDITOR:
18
SUSPENSION
UPGRADES
24
ELECTRIC BIKES
Brand rivals pull together
for the good of the industry
ADVERTISING:
CONTRIBUTORS:
Adam Bernstein
David Bradford
Andy Foulkes
Sean Kerr
Stevie Muir
Mark Williams
Martin ‘Sticky’ Round
Newman Thomson Ltd
Burgess Hill
While every effort is made to ensure that the
40
5
All the latest from the trade
and industry
44
13
NEW PRODUCTS
TRADER DAILY
NEWS
61
EVENTS CALENDAR
Upcoming exhibitions
Figures for May and June
62
COLUMNS
may be reproduced or transmitted in
or any information storage and retrieval
system, without permission in writing from
the publisher. © Redcat Marketing Limited.
THE DIRECTORY
A-Z company contacts
ADVERTISERS INDEX
43
that may appear for whatever reason. All
mechanical, including photocopy, recording
BUSINESS JOURNAL
New models, bits, kit...
responsibility for any incorrect information
any form or by any means, electronic or
TRADE MART
New consumer law and
dress code strategy
NEWS
publisher is unable to accept any claims or
rights reserved. No part of this publication
38
REGULARS
REGISTRATION
STATISTICS
information contained herein is correct, the
BUSINESS NEWS
Business and finance latest
Find your supplier here
News when it’s news
PRINTED BY:
BUSINESS
SHOW TIME
Upcoming autumn
motorcycle exhibitions
ASSOCIATION VOICE
Master security scheme
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31
END USER
Harley’s feminine side
MOTORCYCLE OFFROAD EXPERIENCE
SUBEDITOR:
Rod Sopp
rod@redcat.co.uk
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36
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STICKY’S
SCOOTER SCENE
Does scooter racing sell?
Bruce Wilson explores the
electric PTWs sector
Jenni Foulkes
jenni@redcat.co.uk
David Bradford
34
Alan Dowds delves into the
world of springs and shocks
32
KERR ON CHINA
The Chinese on holiday
AJS Motorcycles
Bikesure
Feridax
Fuchs Silkolene
Intermot
MAG Europe
Off Road Only
Oxford Products
Principal Insurance
Rieju
Rock Oil
RS Equipment
Texa
VE
Wheels to Work
WK Bikes
WMD
WMD/YSS
2
29
Cover
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17
11
11
14/15
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25
16
29
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2
4
Back cover
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July–August 2014
03
Wheels to Work Association – Scooter and Moped Insurance
Requirements Request for “expressions of interest”.
Wheels to Work Schemes provide transport, typically scooters and mopeds,
enabling people to access employment or education opportunities that would
otherwise be unobtainable.
There are currently 38 schemes operating in the UK.
An increased number of schemes recognises a potential target figure of 60
throughout the country, all of which could be expected ultimately to operate in the
region of 100 scooters per scheme.
Causing schemes to move to greater levels of sustainability will be achieved by the
sharing of best practice and by creating procurement contracts for the products and
services required by individual schemes whereby they can benefit from the prices
derived from a national arrangement.
Expressions of interest are now invited from organisations wishing to become
involved in a tender process for fully comprehensive road cover insurance.
Full details are in a background document which can be obtained by:
e-mailing info@wheels2workassociation.org
or
An application in writing to; The Chairman, The Wheels to Work Association, 1 Rye
Hill Office Park, Birmingham Road, Allesley, Coventry, CV5 9AB.
Expressions of interest to be involved in the tender process can be signalled by
returning the completed background document as a hardcopy to the above address
by 31st July 2014.
Wheels to Work Association
1 Rye Hill Office Park,
Birmingham Road, Allesley,
Coventry CV5 9AB
News All the latest from the trade & industry
Ricardo to host pre-Eicma
technology conference
Technology forum set for November
and manager, Kenny Roberts senior.
For full details on the conference, visit:
www.motorcycleconference.com
UK engineering company Ricardo is to host a technical
summit, addressing key themes in the areas of market
drivers, and future powertrain and vehicle technologies, to
coincide with the start of the Eicma show.
The conference will take place on Monday 3rd
November at Milan’s famous Museo Nazionale della Scienza
e della Tecnologia Leonardo da Vinci, the day before the
Eicma show begins. Technical presentations, focusing on
the latest developments in two-wheeler technology, will be
provided by a range of leading motorcycle and component
manufacturers, including BMW Motorrad, Robert Bosch,
Ducati, Exnovo, KTM, and Piaggio as well as by Ricardo
and academic institutions.
Guest of honour at the Ricardo event will be none other
than three-time world 500cc champion, race team owner
One-third of road deaths are at-work drivers
Report calls for more research into risks affecting working motorists
A new report has concluded that road deaths and serious injuries involving at-work drivers and riders is “one of the most
serious road safety issues”. The Strategic Review of the Management of Occupational Road Risk, commissioned by RoSPA
and carried out by TRL and the Centre for Transport Studies at University College London, assesses progress made in helping
employers to manage the risks their staff face when they use the road for work purposes.
Figures in the review show that, since 2006, 4,726 people have been killed and more than 40,000 seriously injured in
collisions involving an at-work driver or rider (not including commuting); almost 30 per cent of road deaths and more than
22 per cent of serious casualties occur in collisions involving at least one at-work driver or rider.
Kevin Clinton, RoSPA’s head of road safety, said: “This review further emphasises the need for the awareness of Morr
[Management of Occupational Road Risk] to be raised and given the priority it deserves. RoSPA will lead a Morr stakeholder
forum in the autumn to help develop an action plan. We will also be developing guidance for employers to help them evaluate
the measures they have to manage their occupational road risks.”
For more information, visit: www.roadsafetygb.org.uk/news/3704.html
More news online at www.motorcycletrader.net – Updated every day.
Got a story? E-mail news@motorcycletrader.net
July–August 2014
05
Oxford seeks historic bikes
Following the recent opening of its new distribution
centre, Oxford Products is on the hunt for some of
its historic race machinery to decorate the facility. It
welcomes help in unearthing the bikes that helped to
build the Oxford brand, such as Ducati 888s raced
by Trevor Nation, Robert Dunlop, Steve Hislop, Jim
Moodie and Jeremy McWilliams, and Peckett-McNabb
Kawasakis from the late-Seventies. If you can help,
contact marketing director Henry Rivers Fletcher at
henry@oxprod.com or 01993 862 300.
Bridgestone to be TOP
Bridgestone has entered into an agreement with the
International Olympic Committee (IOC) to become an
official TOP (The Olympic Partner) for the 2016, 2020
and 2024 Olympic Games. The announcement was
made in Tokyo at a press conference and ceremonial
signing of the TOP agreement attended by, among
others, IOC President Thomas Bach and Masaaki
Tsuya, Bridgestone CEO and chairman of the board.
Dave Bickers dies
Motocross legend and former trade kingpin Dave
Bickers passed away on 6th July. A post on Dave’s son
Paul Bickers’ Facebook page reads:
“It is with great sadness that I am announcing the
passing of my father Dave Bickers. He left us peacefully
early this morning 6th July. All of his family at his side.
His daughter Andrea is making it back from Brisbane
Australia just in time to be with rest of the family.
The stroke was very severe and he could not win the
fight against the damage caused. We plan to have a
celebration of his life in the not too distant future.
Details of this will follow when arrangements have
been made.”
IAM: ‘Accidents increasing in
20mph zones’
New figures flag up safety concerns over low
speed limits
The number of serious accidents on 20mph roads has
increased by over a quarter (26 per cent) since last year,
according to analysis of government data by road safety
charity the Institute of Advanced Motorists (IAM).
Slight accidents on 20mph roads increased by 17 per
cent. Casualties in 20mph zones also saw a rise; serious
casualties increased by 29 per cent, while slight casualties
went up by 19 per cent.
In the same year, there was a decrease in serious and
slight accidents on 30mph roads and 40mph roads, claims
the IAM. Serious accidents went down nine per cent on
30mph roads and seven per cent on 40 mph roads. There
was a five per cent reduction in slight accidents on 30mph
roads and a three per cent decrease on 40mph roads.
IAM chief executive Simon Best said: “More and more
roads are being given a 20mph limit but they do not seem
to be delivering fewer casualties. The IAM are concerned
that this is because simply putting a sign on a road that still
looks like a 30mph zone does not change driver behaviour.
More evaluation and research is needed into the real world
performance of 20mph limits to ensure limited funds are
being well spent.”
Industry’s Master security scheme
showing success
Tagged bikes four times less likely to be stolen
The Motorcycle Crime Reduction Group has released figures
showing a marked reduction in the theft of motorcycles
tagged under the Master security scheme.
Since January 2013, 52,687 new motorcycles and
scooters have been protected and registered with the scheme
and to date, of which only 403 have been stolen. This
represents a theft rate of 0.76 per cent, compared to an
historic rate of 2.6 per cent, meaning marked bikes may be
nearly four times less likely to be stolen.
Of the 403 bikes stolen, the current recovery rate stands
at 37 per cent. In addition, the police are aware of the
locations of a number of the unrecovered bikes, which will
be the subject of police action in the coming weeks.
MCIA chief Steve Kenward said: “We’re beginning to see
the effects of the Master scheme... we are highly encouraged
by the results we have seen so far.”
06
July–August 2014
Bikes buck safety trend
Slight increase in motorcycle fatalities mars
overall safety progress
The Royal Society for the Prevention of Accidents (RoSPA)
has welcomed a fall in deaths and injuries on UK roads
– to the lowest number since records began – but warned
that more work is needed to ensure this downward trend
continues.
The provisional road casualty figures for Great Britain in
2013, published in June by the Department for Transport
(DfT), show that overall road deaths fell by two per cent to
1,713 in 2013. The DfT report highlights that the number
of pedal cyclists killed dropped by eight per cent to 109 and
the number of seriously injured cyclists fell by two per cent
to 3,143 – the first decrease in seriously injured cyclists since
2004, a welcome change.
However, this welcome news is marred by a slight
increase of one per cent in motorcyclist deaths, which
rose to 331 in 2013. And the number of people killed on
motorways increased by 14 per cent to 100 in 2013, the first
increase since 2005.
Kevin Clinton, head of road safety at RoSPA, said:
“These figures are good news and continue the long-term
reduction in death and injury on our roads. However, even
with these improvements, there are around five deaths and
500 casualties a day on the roads, which shows there is still
much work to do.”
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Bikesure updates rider insurance
Increased cover for riding kit
Insurance broker Bikesure has increased the limits on its
helmet and leather insurance from £1,000 to up to £2,000
for those with a Bikesure motorcycle policy, acknowledging
that much riding kit costs large sums of money.
Cover includes motorcycle clothing, including leathers,
riding boots, gloves and helmets damaged as a result of
an accident in the UK, and prices range from £24.99 for
£1,000 of cover, to £29.99 for £1,500 and up to £34.99 for
a £2,000 limit. A stand-alone policy with a limit of £1,000
is also available.
Gerry Bucke, general manager at Bikesure, said: “With
technology improving all the time, helmets and leathers
can cost a lot of money, and will often need to be replaced
following an accident. We’re improving our cover to reflect
the fact that serious bikers want the best protection.”
Contact Bikesure on 0844 880 3980.
NEXT
DAY
ry
delive
brake evolution
ROAD
SPORTS
SCOOTER
More than 45,000 part lines
for 10,000 models, free
delivery on orders over
£100 ex VAT,Pre 10am
delivery available
www.wmd-online.com
Tel:01273 595746
July–August 2014
07
Extra money for pothole repairs
Brookes back at Putoline
Steve Brookes has re-joined Putoline Distribution
as area sales manager for the northwest of England.
Brookes previously spent eight years with the
distributor, covering a much of the same area.
Putoline UK sales manager Gary Sidaway said: “We are
delighted to have Steve back on board. His knowledge
and skills will complement our sales team and company
and will help to strengthen our market position even
further.” Brookes can be contacted on 07891 583432
or on stevebrookes@putoline.co.uk.
New IHE guidelines
Road Safety GB reports that The Institute of Highway
Engineers (IHE) has launched a revised version of
its motorcycling guidelines on a new website. The
guidelines set out practical guidance for transportation
professionals on providing a safer environment for
motorcycles, mopeds and scooters.The new website was
sponsored by the IHE, Motorcycle Industry Association
(MCIA), DfT and IAM. Visit the website at:
www.motorcycleguidelines.org.uk.
Government commits £168m to council road
improvements
The government has outlined plans to help fill more than
three million potholes as part of a major investment in the
country’s local and major roads. Councils across England
have been allocated £168m of funding from a dedicated
Pothole Repair Fund. As a condition of receiving the money,
local authorities are required to publish quarterly progress
updates on how many potholes have been repaired.
Parliament is now considering legislation that will
transform the Highways Agency into a government-owned
company backed by locked-in funding. A further £7.4bn has
been committed to local roads in the next Parliament, along
with funding from the £12bn Local Growth Fund.
Transport Secretary Patrick McLoughlin said; “Potholes
are the bane of all our lives and the funding announced
today is an important step in ridding our roads of this
menace. But it is only one part of a massive programme
of investment to get our country up to speed as part of
this Government’s long term economic plan. By building,
repairing and renewing our key infrastructure we will ensure
the future growth and prosperity of this country.”
Today’s announcement follows a competition in which
councils were invited to apply for a share of the £168m,
which includes £10m being available for London. All repair
works have to be completed by end of March 2015.
For a map illustrating the areas allocated with funding,
visit: http://maps.dft.gov.uk/potholes2014.
The wet winter caused pothole havoc across the UK
08
July–August 2014
CF Moto makes TT debut
WK650i on promising pace in Isle of Man
practice… before crashing out
Fresh from its Isle of Man TT debut, the Chinese factorybacked CFMoto team is already planning for a return in
2015. The team’s rider Gary Johnson took the CFMoto
Team WK650i to fourth place in the first lightweight
practice session, having won the first Supersport 600 TT
race (on a Triumph 675).
Unfortunately a crash in the Superstock race left Johnson
with shoulder and arm injuries, which left him unable to
compete in the lightweight race.
WK sales manager Henry Maplethorpe remained said:
“OK, so we didn’t win the race, but we certainly won a lot
of respect and exposure for CFMoto and the WK650i. This
was the first ever TT entry by a Chinese manufacturer and
with another 12 months of development work, we think we
will be in the frame for a podium finish in 2015.”
For further details and WK dealer opportunities, call
Henry Maplethorpe on 01507 523 900 or email:
henry@wkbikes.com. For more on the WK range visit:
www.wkbikes.com.
LEADER
OF THE
PACK
Chinese factory CFMoto-backed WK650i at the Isle of Man
silkolene.com
@fuchs_silkolene
Phone: +44 (0)1782 203 700
Email: contact-uk@fuchs-oil.com
Kymco offers free CBT
Summertime promotion aimed at
novice riders
Kymco is offering free compulsory
basic training (CBT) on two of its most
popular motorcycles for young riders
and first-time bikers, the K-Pipe 50 and
K-Pipe 125 (pictured right).
The learner-tempting offer is available
on all new K-Pipe models purchased via
Kymco’s UK dealer network until 30th
September 2014.
According to Kymco, the K-Pipe
“combines motorcycle-like sports features
with the economy of a scooter”; like all
Kymco machines, it is sold with a twoyear unlimited mileage parts and labour
manufacturers’ warranty. Kymco finance
is also available.
For further information visit:
www.kymco.co.uk.
This Ariel Atom 3.5R is being deployed by Avon and Somerset police as part of ‘Project Safer Rider’ – a joint campaign also
involving the Tri Force Specialist Operations Collaboration and Somerset Road Safety. Bikers beware — it has a supercharged
Honda engine and is capable of 0-60mph in 2.5 seconds.
10
July–August 2014
High Performance Motorcycle Suspension
Progressive Suspension is now the largest
suspension manufacturer in the United States as
well as a supplier of suspension components to a
number of domestic OE customers. By combining
the use of the latest in design, rapid protyping
and testing equipment with a dedicated team of
professionals, Progressive Suspension continues
to stay at the forefront of innovation.
970
Series
444
Series
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Fork Spring
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Kits
Distributed by MAG Europe - 0161 337 4390 - sales@mageurope.eu
PIRELLI & MICHELIN SPORT / ROAD TYRES
Parts & Accessories distributor
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July–August 2014
11
NEWS: BUSINESS & FINANCE
Quarterly economic
survey: UK economy
stabilises in second
quarter
The British Chambers of Commerce
(BCC) published its Quarterly
Economic Survey for Q2 2014 at
the beginning of July. The results,
made up of responses from 7,000 UK
businesses, show that the economy is
still strong and moving in the right
direction, with many key balances
higher than they were before the
recession. Many of the balances for
manufacturing and services are slightly
down on the quarter, but this is
following the unexpected surge seen in
the first quarter of the year.
Tribunal cases on
holiday pay could put
firms out of business
Businesses are facing the risk
of significant additional costs –
potentially billions of pounds – and
a threat to their very existence from
tribunal cases challenging the normal
calculation of holiday pay under the
Working Time Regulations (WTR).
That’s according to the CBI, the UK’s
biggest business group.
Holiday pay in the UK is currently
calculated on the basis of a “week’s
pay” – based on basic salary and
excluding payments such as working
allowances, expenses, overtime,
commission and bonus payments, all
of which refer to specific work done
by someone while performing their
duties.
A recent European Court of
Justice (ECJ) judgment redefined
holiday pay to include an allowance
for commission, despite the fact that
commission is paid on sales made and
the employee would not have delivered
those sales while on holiday.
12
July–August 2014
If liabilities on holiday pay are
backdated, individual firms may face
bills of tens of millions of pounds.
Some medium-sized businesses have
told the CBI that backdated claims
could push their otherwise profitable
businesses into insolvency, resulting in
significant job losses.
Flexible working
arrangements
A new law is now in force which
extends the right to flexible working
arrangements to all employees.
The Children and Families Act
2014 received Royal Assent on
13th March 2014. This legislation
implements a number of government
measures designed to make the UK’s
employment practices more flexible
and family friendly.
One of the main changes brought
in as a result of the act is the extension
of the right to request flexible working
arrangements. Previously, the right
to work flexibly under the statutory
flexible working regime was only
available to parents of children under
17, or under 18 for disabled children,
or to those caring for an adult. Now,
the right will be available to all
employees with 26 weeks’ service or
more.
To read more on this subject turn
to Business Journal on page 40 of the
June issue of Motorcycle Trader.
HMRC Employer
Bulletin
HM Revenue & Customs (HMRC)
publishes an Employer Bulletin six
times a year to give employers the
latest information on topics and issues
that may affect them.
It is in a handy, accessible format
that can either be downloaded and
viewed or printed in magazine format.
The Employer Bulletin provides
pointers to new procedures and
initiatives which may be of interest and
contains direct links to more detailed
information allowing employers to
explore topics further.
For the current and previous two
issues of the Employer Bulletin visit
www.hmrc.gov.uk
Tackling late payment
Following a consultation in which a
clear majority of businesses called for
more disclosure to tackle late payment,
the government says it will require
larger firms to publish information of
their payment practices, and will also
act to remove legal barriers preventing
firms from accessing invoice finance.
The government will also
work with the Institute of Credit
Management to strengthen the
Prompt Payment Code and to increase
accountability of signatories. Where
legislation is required to implement
the package, it will be introduced
when parliamentary time allows.
National minimum
wage breaches
Twenty-five employers who failed to
pay their staff the correct National
Minimum Wage (NMW) have
been “named and shamed” by the
government. The naming and shaming
regime was introduced in October
2013. Between them, the firms owe
workers more than £43,000 in arrears
and in addition have to pay financial
penalties totalling over £21,000.
The government introduced a series
of measures to tackle employers that
break national minimum wage law.
As well as being publicly named and
shamed, employers that fail to pay
their workers the National Minimum
Wage also face new penalties of up
to £20,000 - four times higher than
before.
New products
Quadzilla
Terrain 600 4x4
Powerful and tough 600cc utility specification machine.
Features the latest development of Quadzilla’s well-proven
R6 model 600cc, single cylinder, SOHC, liquid-cooled
engine, driving though a CVT automatic transmission with
selectable 2 and 4 wheel drive. Front wheels diff lock, Bosch
electronic fuel injection system, all-round independent
suspension system and triple hydraulic disc brake system.
Colours; camo, black or blue.
Cost: £4000 (plus VAT)
Contact: 01507 522900
www.quadzillaquads.co.uk
AJS Motorcycles
R7 125
AJS has introduced an all-new supersports styled 125
machine that looks certain to appeal to the important youth
sector. The new AJS R7 125 features a single-cylinder,
OHC four-stroke, liquid-cooled motor with a five-speed
manual transmission. Sharp race styling allied to quality
components and a keen retail price will make the new AJS a
serious choice in the youth, learner and lightweight markets.
Colours; metallic blue or black.
Cost: £2150.00
Contact: 01264 352 712
www.ajsmotorcycles.co.uk
Laser Tools
Chain tool kit
This new tool kit from Laser Tools (part number 5826)
brings together three chain service tools in one set: a pair of
chain link removal pliers to remove and refit spring clips;
a chain stretch tool that holds the two ends of the chain
together; a comprehensive chain link splitter and riveting
tool. Suitable for small chains (minimum pin diameter of
2.2mm) to heavy-duty 630 drive chains.
Cost: £76.20
Contact: 01926 815000
www.lasertools.co.uk
July–August 2014
13
New products
Continental
ContiRoadAttack 2 Evo
Buhel
Soundglasses
Maxco has introduced Buhel Soundglasses, sunglasses
with a Bluetooth comms system. They allow the wearer to
communicate via Bluetooth using devices (e.g. smartphone,
GPS) without using earphones or wires. The glasses feature
a bone-conduction system, keeping ears free to hear external
sounds. Supplied with three pairs of interchangeable, 2.0
polycarbonate anti-scratch lenses, two tinted with UV rating
of 400, one clear.
Cost: £199 Contact: 07831 556425
Progressive Suspension
Honda GL1800 F6B monoshock
Available from distributor MAG Europe, Progressive
Suspension has tuned its 465 Series monoshock to
compliment the Honda F6B chassis. Remote Adjustable
Preload (RAP) and a five-position rebound adjuster
compliment the already extended tuning range of the
threaded preload adjuster. The end result is a suspension
system that can be set up to perfectly match bike, weight
and riding style.
Cost: £639.95
Contact: 0161 337 4390
www.mageurope.eu
14
July–August 2014
The new ContiRoadAttack 2 Evo is the successor to
the ContiRoadAttack 2 sports-touring tyre. It promises
improvements in wet grip and mileage, and has been
praised by the FJR Owners Club. The Evo has a silica-rich
compound, revised tread pattern with more pronounced
grooves for better water-dispersal, and a zero degree belt for
surefooted handling. Available for most popular sporttouring machines.
Cost: £Phone
Contact: 07772 911137 (brand manager)
www.conti-bike.co.uk
New products
Putoline
Put Off
Put Off is a new cleaner for
motorcycles, quads and bicycles.
The concentrated formula contains
Nanotech components Putoline assures
that it provides safe and powerful
cleaning, as well as long-lasting
protection. It is suitable for sensitive
surfaces (magnesium, anodised
elements, aluminium, etc). Available in
1L and 5L sizes.
Cost: £5.99 (1L); £22.95 (5L)
Contact: 01778 349333
www.putoline.com
Oxford Products
SP-J2 jeans
Oxford’s SP-J2 jeans have a reinforced
structure, consisting of overlay and
concealed extra layers of material
in critical areas to improve garment
performance. They feature an antiabrasion aramid lining, zippered fly,
and CE-approved protectors at the
knee and shin. Available in black or
blue, in sizes S-L.
Cost: £99.99
Contact: 01993 862 300
www.oxprod.com
July–August 2014
15
New products
Yuasa
MDX-117 battery tester
Yuasa claims dealers are losing out by refunding or
exchanging batteries that aren’t faulty. The MDX-117 tester
solves this by instantly determining whether a fault is due
to manufacture error, misuse
or lack of charge. It contains
a database of over 130 battery
specifications (which can be
updated by SD card) and works
with any brand. According to
Yuasa, this tester allows dealers
to help customers with sales of
chargers, replacement batteries
and rectifier/alternator faults.
Cost: £447.95
Contact: 01484 641073
www.bradburybros.co.uk
Giannelli
GX One exhaust
VE has introduced a new GX ONE exhaust for the Yamaha
YZF-R 125. Features include a stainless steel header pipe
and silencer, with a removable baffle system. The exhaust
profile takes on a cone shape, tapering from the header
pipe back to the end cap. Lighter than the original system
fitted to the Yamaha as standard and with a good increase in
performance across the whole rev range.
Cost: £phone
Contact: 0115 946 2991
www.ve-trade.com
www.rockoil.com
Cutting edge lubrication developed and tested in the UK!
For details on our full range of motorcycle products T: 01925 636191 F: 01925 632499 E: mail@rockoil.co.uk
16
July–August 2014
New products
Sidi
Mag 1 boot
Sidi’s new Mag 1 features a rear upper made from
polyurethane, and the new Micrometric Tecno-3 magnetic
closure mechanism. The Techno-3 Magnetic closures close
the boot using steel wire that hooks to the clip with the aid
of a magnet, and the nylon inner sole has a removable arch
support pad. All high-stress areas are double-stitched, and all
bolt-on parts (shin, heel, closures, toe slider) are replaceable.
Available in black or white.
Cost: £279.95 Contact: 01384 413841
www.sidiselect.co.uk
INTERMOT
www.intermot-cologne.com
International Motorcycle,
Scooter and E-Bike Fair
1-5 OCTOBER 2014
EXPERIENCE
ADVENTURE
WMD
Yamaha Raptor lowering kits
Designed for 350, 660 and 700 Raptors, the kit drops
the centre of gravity, making the machine easier to handle
and faster in corners; just the job for road-legal machines.
Manufactured using the highest quality steel and CNC
machined from 6061 billet aluminium, the kit fits right in
with the quad’s original features, ensuring that it not only
performs better and feels safer, but also looks low, lean and
mean.
Cost: £100.00
Contact: 01273 595746
www.wmd-online.com
ADE VISITOR! DAY
1. OCTOBER: TR
e for good conversation
Exclusive atmospher
International Business Media Services
42 Christchurch Road, Ringwood BH24 1DN, United Kingdom
Tel. +44 1425 48 68 30 · Fax +44 1425 48 68 31
info@koelnmesse.co.uk
July–August 2014
17
Feature Suspension upgrades
Spring loaded
Ducati Multistrada
The canny punter’s favourite modification is a suspension upgrade, reckons veteran motorcycle
magazine journalist Alan Dowds as he assesses the potential for reaping
returns from real improvements in ride-quality and handling
F
or most UK riders, tuning
upgrades generally revolve
around engine power. But more
discerning performance fans prefer
suspension improvements; let’s face it,
having all the bhp in the world is not
going to help anyone to ride better and
faster if they can’t make use of it.
We’ve all been there. Buy a new
bike and revel in the brain-frying
performance of the enormously
powerful engine. Then, after a few
months, we start to look at the
fancy exhausts on the race bikes at
a BSB meet. Browse through the
Dynojet catalogue to price up a Power
Commander. Run the possibility of
a turbocharger through the ‘Man
Economics’ spreadsheet in your
head… OK, maybe that last one’s just
me! But the stage-one performance
tune of loud exhaust/fuelling
18
July–August 2014
changes/race air filter is an incredibly
popular step, taken by riders in their
thousands – most of them owners of
big-cc sportsbikes that, in truth, need
anything but more power.
In many ways, those riders are
barking up the wrong tree. A few extra
bhp at an already-sky-high top end is
nice on paper, and certainly gives easy
bragging rights down the pub, but will
it really make you or your customer
any quicker or smoother on track, or
on the road? It seems unlikely…
Controlling that power
On the other hand, altering the
suspension setup on a bike can make
a huge difference to how it rides, at
all speeds. And standard suspension
systems on even the latest bikes can
all leave something to be desired. As
Richard Brendish at legendary chassis
builders Harris Performance told
Trader, “OE suspension is generally
built to budget, therefore not the
best quality and supplied to suit the
masses.” He also points out that it’s a
one-size-fits-all solution too. “Bikes are
all supplied with the same spring rates,
but the rider could be 50kg or 150kg.”
Whereas other systems on a bike
can be engineered to perform superbly
in a pretty straightforward sense,
suspension is different. Brakes have
to stop as hard as possible, engines
make as much smooth power and
torque as possible, tyres need to offer
grip, stability and decent mileage.
But suspension has a much more
amorphous, compromised job. The
same suspension units are provided to
work for an eight-stone weakling on
a gentle commute as for a 22-stone
trackday nutter. Even with a massive
range of adjustment, you’re never
going to get the optimum solution
every time.
Luckily for riders, and dealers,
there are plenty of answers out there
– for you to sell, and they to buy.
From simply adjusting the stock units
properly, through minor mods to
damping oil up through replacement
springs, altered internal components
and replacement shocks and forks,
there are solutions at all levels.
Even some very simple changes
can make a bike much more suitable
for the job it has to do. For example,
it is useful to tailor the stiffness of
fork and shock springs to more closely
match the loads put through them by
a lighter or a heavier rider. Changing
the oil in the front forks for a thicker
grade will move the range of damping
up through the range, giving more
damping for harder track riding – or
a lighter oil will reduce the damping
range.
Moving up the scale a bit,
several firms can modify or replace
the damping components inside
a fork or shock, optimising the
damping characteristics for a given
situation, and improving the range of
adjustability. K-Tech is at the forefront
of this type of work, and you’ll see its
logo stickered onto vast numbers of
race bikes at all levels, from club roadracers through MX weekenders, right
up to GP level machinery.
The firm’s Chris Taylor told
us: “Historically we have supplied
products such as front fork piston kits,
cartridge kits, optional rate springs and
complete rear shocks into the sports
bike market and two years ago we set
up premier dealers around the country
to help the sales and fitting of these
products. We also generate very good
revenue in service parts for suspension
such as fork seals, bushes, shock
absorber service kits and springs into
the road and off-road market.
“This seems to be recovering well
over the last few months which I put
down to a typical motorcycle customer
being associated to the building trade
in one way or another! Over the past
few years, we have been supplying all
of these products to dealers in the UK
and overseas. The ones that understand
and have experienced good performing
suspension have sold it well and
generated good income from the
suspension marketplace.”
Sometimes, the best answer is to
replace the forks and shock entirely.
There are actually two sub-sets to
this market, though. The first sector
is the one we’ve been examining
already – the performance-oriented
alteration, where a rider wants to make
the suspension do a job better, be
that shave seconds off their lap-times
at Donington Park, or give a more
comfortable ride when they pile their
spouse on the back to ride round the
Alps. Öhlins, K-Tech, WP, Nitron can
all help here.
OE replacements
The second sector is a little more
mundane – but arguably even
more important. That’s the budget
replacement sector, where riders are
forced to replace worn-out or damaged
OE suspension, at a low price, in
order to keep their bikes legal and on
the road. Here, the considerations are
less to do with flashy performance
and MotoGP glamour, and more to
do with getting through an MOT
test without spending thousands of
pounds.
OEM suspension units, particularly
on Japanese machines, are very costly
to buy, and can effectively write off
an older or cheaper machine in the
event of failure. So a market sector
has grown up around the supply of
less exotic suspension units, with
less adjustability and lower levels of
technology and finish. Many of these
are high-quality nonetheless – YSS
shocks from WMD are sold at a lower
price than the top spec units from
Öhlins, thanks to a lower cost base
in Thailand, but the parts are nicely
finished, with anodised fittings, and
full adjustability on the higher-spec
units. UK firm Hagon has also carved
out a niche for itself, making goodquality budget suspension for much
less than the cost of OE replacements.
Other firms provide replacement
fork stanchions, or can straighten
and re-chrome damaged or corroded
stanchions for less than new items.
Selling suspension upgrades is
:25/'&/$666863(16,21
PASSION
Since 1983
EXCELLENCE
2 Year Warranty
INNOVATION
Aprilia • BMW
Buell • Cagiva
Derbi • Ducati
Honda • Kawasaki
Kymco • Piaggio
Piaggio • Suzuki
Triumph • Yamaha
World
Class
Suspension
TUV/ABE Approved
www.wmd-online.com
Tel:01273 595746
July–August 2014
19
MAG Europe specialises in high-end
replacements such as these Progressive PSI 970
Series shocks
MAG at work: Installing Progressive springs on a cruiser
Progressive Suspension’s monotube cartridge is said to
transform ride quality on bikes such as Harley-Davidson
Sportsters
often trickier than selling other bolton performance goodies. It’s easy to
point to a lighter exhaust system, a
stickier tyre, or increased power on a
dyno run after a fuelling remap. The
benefits of a suspension revamp are
less immediately tangible. On the
other hand, riders looking for these
improvements are likely to be smarter,
more involved in their riding – and
more likely to spend money on serious
improvements. And, of course, once
their suspension is sorted, you can
work on selling them that turbo kit…
K-Tech
Based in Derbyshire, UK firm K-Tech
supplies suspension upgrades for a
huge range of bikes and uses. We
spoke to the firm’s Chris Taylor
“We have several options available
for a large cross-section of bikes, with
some models benefiting more than
20
July–August 2014
others. Most of the current sportsbikes
and models over the £10k price
bracket come with fully-adjustable
high-spec suspension fitted; this
can often be improved, especially if
the rider is looking to do trackdays
or racing, which the bike was not
designed to be used for. There are
a lot of suspension manufacturers
offering various products to upgrade
suspension like this, and historically
this has been into the sports market
and specialist bikes like the BMW
R1200 GS, i.e. riders with money.
“But over the last two to three
years, the marketplace for suspension
has shifted to models like HarleyDavidson and adventure bikes.
Personally I think this is because these
are the types of bikes that are selling
and the typical owner is affluent
enough to spend on the bikes.
“The markets which we think
are strong are models like Harley,
Triumph, Kawasaki Ninja 250/300
and Yamaha MT-09 – these are the
models that seem to be selling and
they all have very mediocre suspension
fitted.”
K-Tech offers a massive range
of replacement fork internals,
replacement fork assemblies, rear
shocks, service kits, and full rebuilding
facilities.
Contact: 01283 559000
www.k-tech.uk.com
MAG Europe
Manchester-based company MAG
Europe specialises in high-end
aftermarket parts for the UK market.
The firm distributes top US brand
Progressive Suspension as well as
Roland Sands Design, Vance and
Hines and Performance Machine,
Ohlins’ Chris Witter
says the company has
diversified with riders’
tastes
The Ohlins Street Performance line
provides OE replacement options for
naked bikes
Adventure bikes like the BMW
1200GS are catered for too
among many others. The Progressive
Suspension range offers shock and fork
upgrades for all the major HarleyDavidson models, as well as many
Japanese customs. MAG has also
expanded its range into the adventure
touring market, with replacement rear
shock fitments for the BMW GS range
and Triumph’s Tiger 800.
MAG’s sales and marketing
manager Den Lane told us:
“Suspension is the most overlooked
upgrade for most riders; they love
fitting loud pipes and blingy bits,
yet don’t get the best out their rides
as they don’t realise how poor the
OEM suspension set up can be. In my
opinion, the very first add-on should
be better suspension to get the bike
handling as good as possible – first and
foremost. New set of rear suspension
and front springs equals a far superior
ride, hence more enjoyable ride. The
Harley market has always been our
bread and butter, but we are now
seeing growth in the Triumph and
BMW markets.”
MAG Europe is currently looking
to appoint certified dealers to help
promote this message to the masses,
and offers onsite training and a dealer
programme of merchandising and
POS, and advertising opportunities.
Contact: 0161 337 43 90
www.mageurope.eu
Öhlins
Swedish firm Öhlins is probably the
most revered brand in the world of
aftermarket suspension. The yellowspringed, gold-anodised shocks and
forks have been standard fare on
MotoGP, WSB and BSB machinery for
decades, and it’s the go-to brand when
firms like Ducati, BMW and Honda
want to delineate their premium
performance models.
Harris Performance in the UK is
a major Öhlins distributor, and the
firm’s Richard Brendish told us about
the brand mix: “Due to our company
background, our customers tend to be
from the race and trackday sectors. The
touring especially BMW owners, are
also quite a significant sector and this
has grown in recent years.”
We also spoke to Chris Witter
at the Öhlins factory. He gave us
this overview of the firm’s current
operations. “As the motorcycle market
has diversified, so has Öhlins; the
range has never been so diverse with
products for adventure machines, OE
replacement for naked/street bikes
and even a Harley-Davidson range.
The top-end track guys are covered
with the TTX GP shock and a more
everyman spec RT unit (Road and
July–August 2014
21
Scooter specialist VE
favours British brand
Hagon
VE also stocks replacement
dampers for Vespa models
Track) unit. For street/naked bikes we
have the Street Performance Line of
shocks – they’re more of a good spec
OE replacement.
“Electronic suspension is obviously
very strong for us too, with a TTX GP
‘E’ for superbikes and complete front
and rear systems for bikes such as the
BMW GS and Multistrada ranges.
“There are nine Öhlins Service
Centres across the UK but many
dealers act as satellite dealers for them,
servicing their own areas of expertise
of machinery i.e. racing/street/MX.
Training is available in the Öhlins
factory in Sweden for all technicians
form any dealerships.”
www.Öhlins.com
www.harris-performance.com
22
July–August 2014
VE
Scooter suspension is often overlooked,
but does just as hard a job as on
bigger bikes – sometimes even harder,
in fact, with small wheels, engineon-swingarm designs and potholed
city roads to deal with. VE UK is
the leading supplier of scooter parts,
including suspension units. MD
Norrie Kerr took us through the
options.
“We stock a complete range of
standard replacement dampers for
Classic Vespa scooters including both
front and rear fitments. Designed to be
a direct replacement for the factoryfitted units, they offer excellent value
for money and reliability.
“Hagon shocks have long been
regarded as high-quality, highspecification products. This British
manufacturer of motorcycle suspension
components also manufactures
Lambretta Series 2 and Series 3
rear dampers for owners looking to
extract the very best from their rear
suspension.
Sporting either a black, red, or
polished chrome spring with heavyduty bushings, these dampers are
produced to stand the test of time.
They offer the classic looks and build
quality that surpasses most other
manufacturer’s products. The dampers
feature preload adjustment through a
simple yet effective screw-ring threaded
adjuster, which is simple to adjust
using the supplied tool.
“Malossi ‘Twins’ belong to the
RS24 line of products, Malossi’s
premier range of suspension
components, and as such hundreds of
hours in the research and development
department have been invested.
Performance, comfort and reliability
are key factors for any suspension
Importer WMD believes it has
all bases covered with the YSS
brand
product. Many prototypes have been
put through their paces to produce
a product that fills those three main
criteria. As always, Malossi has used
only the finest materials to produce the
suspension units while maintaining an
excellent balance between performance
and cost. Available for a wide range
of Maxi Scooters from leading
manufacturers including Aralia, Derbi,
Honda, Kymco, Malaguti, MBK,
Piaggio, Vespa, and Yamaha.”
Contact: 0115 946 2991
www.ve-trade.com
WMD
WMD is one of the country’s biggest
aftermarket parts suppliers. It’s been
expanding its range of YSS aftermarket
suspension units, and the firm’s Paul
‘Woody’ Woodrow reckons it’s been a
great success.
“YSS is actually the world’s
biggest manufacturer of aftermarket
suspension units. It’s based in
Thailand, and produces over two
million shocks each year for the twowheeled market. It’s going very well for
us; we’ve been selling them for about
18 months now.
“Holding stock is the plan for us.
At the YSS price point, the obvious
competition is Hagon, but their
product is a little bit out of date now.
We do still sell some Hagon products,
most of the time their delivery
turnaround is three to six weeks, but
sometimes you can end up having to
wait five months for a shock, which is
crazy if a customer has failed an MOT
or whatever. “So our target with YSS
was to offer a product at or below the
same price, and keep it in stock. We
think the quality is better than Hagon,
and we wanted to be offer a good
range of fitments off the shelves. It’s
not difficult to hold stock for obvious
bikes, but it’s harder with the more
unusual models. Our plan is to offer a
shock within two weeks for even those
niche models, using air freight from
the factory.”
YSS produces three different
models of shock in its Top Line range
– the G-series, which costs about
£500, the X-series at around £700 and
the Z-series at about £290 for a TUVapproved monoshock with preload
and rebound damping adjustment.
WMD has been focused on the Z
range at the moment, with plans to
offer a wide range of the higher-end
shocks in the future. The shocks come
with a two-year warranty and are fully
re-buildable.
Contact: 01273 595746
www.wmd-online.com
July–August 2014
23
Sector profile Electric two-wheelers
E-bikes: where are we now?
It’s four years since Trader last assessed the electric bike scene. Much has changed since then,
but the question remains: is battery-powered biking going to catch on?
Words: Bruce Wilson
A
ccording to MCIA figures, a
total of 18 electric two-wheel
products were registered in
the UK in January 2010. Fast-forward
to 2014 and the same month’s lot has
dropped to just seven units. It’s an
interesting statistic that highlights the
electric bike scene’s struggle in Britain.
For one reason or another, it’s failed to
take off in the way the industry experts
had predicted pre-2010 – despite a
massive investment of both time and
money from private companies and
the government into zero-emissions
mobility.
24
July–August 2014
Even with impressive infrastructure
in place, including hundreds of free
charging points and prime parking
spaces dotted around the nation, this
carrot has not proved sufficiently juicy
to sidetrack conventional combustionengined bike owners to part with
their cash for a stake in the relatively
unknown and unproven electric
vehicle sector.
Practical concerns
A recent chat with rider Bob White,
who’d just bought a BMW C 600
Sport scooter – a model with an
e-bike equivalent sibling, BMW’s
C-Evolution – explained his concerns
and reasoning for steering clear of the
electric option.
“While I can appreciate the
C-Evolution appears to be well-built
and delivering of all that I require
for my daily commute, I’m still
too nervous to invest in an electric
product. Reliability, longevity and
practicality are concerns that spring to
mind. And despite the incentives of
free road tax and the potential of low
cost or even free power charges, they’re
simply not enough for me to throw
caution to the wind. I like the idea of
electric vehicles, but I’m after piece
of mind first and foremost. I’ll maybe
look again in a few years’ time.”
It would appear that many
motorcyclists share White’s concerns
about electric mobility, despite some
blatantly massive advancements having
been made in a relatively short period
of time. Perhaps best illustrated by
the TT Zero. The inaugural race in
2010 saw Mark Miller take victory
around the Isle of Man’s 37-mileplus Mountain Course with a lap
average of 96.82mph. This year John
McGuinness muscled his Team Mugen
e-bike around the same track with a
117mph average – matching Dean
Harrison’s winning performance
on his 650cc combustion motored
Lightweight TT machine.
Those fast laps are impressive,
but perhaps what people want to see
even more than blistering speeds is an
e-product that can go the distance.
Maybe the race should be extended
from a one-lap blast to a three-lap
endurance race? It would certainly
help to reassure those potential e-bike
buyers who share a common anxiety
about battery duration and range.
Better batteries?
Are those concerns well-founded?
Battery technologies have also
improved significantly since 2010.
In most cases, the power packs are
smaller, lighter and offer greater
mileage between charges, while
charging is faster too. Take BMW’s
C-Evolution, for instance.
Electric bikes provide green and cost advantages but not
yet enough to attract UK buyers in large numbers
It’ll do 75mph, with a claimed
“guaranteed range” of 60 miles and can
charge from flat in four hours. Not bad
when you consider the core audience
for that particular product is urban
commuters, most of whom will have
access to free charging points, meaning
the scooter will be fully powered come
the time they clock off at night. For
people like that, e-products make
perfect sense. Yet still the sales fail to
come.
One man who understands the
predicament first-hand is Jamie
Masterman, CEO of Reiju UK.
He rides his electric-powered
Reiju Mius every day and claims
it offers numerous advantages over
conventionally powered two-wheelers.
“The biggest incentive has got to be
the zero fuel cost. There are something
like 1,400 free hook-up points located
across the UK and I’m keen to take
advantage of that. It makes you
wonder why others choose not to. I
think the government should be doing
more to encourage people into using
electric two-wheelers. The rebates
they give for the electric and hybrid
car sector are huge, but free road tax
is about as good as it gets on the twowheel front.
“We’ve been selling the Mius for
two years now and only 30 units have
sold in the UK. It’s a shame because it’s
a fantastic product, built to a very high
standard and pitched at an attractively
low price of just £2,999 OTR.”
July–August 2014
25
Reiju’s Mius has a claimed range of 40km (25 miles)
Asked about the model’s core
clientele, he told us that the typical
buyer is not a combustion convert
but someone seeking a green option.
“The people who buy the Mius aren’t
our usual customers. They’re after an
alternative-powered option, which is
what the model delivers.”
Masterman also went on to
explain the origins of the scooter’s
conception, which was associated
with an announcement in 2010 from
Barcelona’s government that the city
would be emissions-free in 14 years’
time. A bold statement for a bustling
metropolis that plays host to in excess
of 100,000 registered two-wheelers.
Greener in Europe?
At a recent press launch, I was lucky
enough to meet a government official
from the Spanish city who strongly
encouraged this green direction,
26
July–August 2014
boasting that there were now over 200
free charging points located within
Barcelona. He didn’t however give
a clear indication of the volume of
electric bike users who take advantage
of them.
It’s the same story in most major
cities around the globe. Everywhere
seems to be charging up in readiness
for electric bikes and cars to take over,
but with, so far, an apparent lack of
headway. That said, things are looking
a lot more promising in the US and a
number of other European countries,
including Holland and Germany,
where electric two-wheelers are proving
a popular alternative to petrol power.
Maybe us Brits just don’t get
the whole e-power thing. Which
would explain why Californian-based
electric bike producer Zero decided to
relinquish its commitment of product
in the UK at the beginning of the
year. As the saying goes, you can take
the horse to the water… If we don’t
yet trust the technology enough to
part with the readies, it’s a costly and
pointless exercise.
Over the years many other e-bike
producers have fallen by the wayside.
Vectrix was one of the most famous
cases; its failure wasn’t so much the
fault of the high-quality models being
produced as the timing of when they
hit the market. The world wasn’t as
prepared for, or accepting of, the new
electric direction, and was stymied
further by the global recession, which
made the products’ high prices even
more off-putting. Designed to meet
demand that didn’t yet exist, the
manufacturer eventually collapsed due
to a lack of sales.
Oset’s electric trials bikes are proving a global hit with kids
Accidental success
In complete contrast, an electric
innovation that began life 10 years ago
is proving to be a huge success on a
global scale.
When Ian Smith’s two-year-old son
Oliver showed signs of eagerness to
ride a motorcycle, it was down to Ian
to build a suitable machine to suit his
budding biker’s age and size.
“Back then, the smallest trials bike
on the market was a GasGas 50cc”,
said Smith. “That was far too big and
cumbersome for Oliver, so I decided
to set out and build him something
more suited. I found an electric scooter
on the internet and adapted it, with
help from a friend, into a trials bike.
By the time it was finished, Oliver was
three. He’d mastered his balance by
day one and finished second in a trials
competition a week later. It sparked a
lot of attention and before long people
were asking me if I’d make them one,
so much so that we thought we’d go
for it. We remortgaged the house and
began producing battery-powered
trials bikes.”
Since that day, Oset has achieved
worldwide praise for its innovative
product, reaping the rewards with
fantastic sales growth. “We’re now
firmly established in the trials market,
with an annual global year-on-year
sales increase of 30 per cent. The
UK and US markets are doing even
better. Clever marketing has helped us
massively and we’ve been proactive in
getting our products out to people and
showing them first-hand what they’re
capable of. We couldn’t have asked for
things to go any better.”
Perhaps the most interesting
element in Smith’s story is his unique
motivation to get involved in the
electric field. “We never went into the
electric bike scene because of the green
credentials. It was a case of finding a
solution to a need. We don’t make a
fuss about how cheap it is to recharge
the battery or how clean the electric
motor is; we prefer to promote the
usability of the Oset and how sociably
acceptable it is.”
Electrics for adults
Asked for his opinion on the lack of
sales in road-focused electric products,
Smith told us: “In my opinion, the
biggest challenges facing electric
product sales is a lack of performance
and an extremely high price point. You
can’t expect people to pay excessively
for a product that’s guaranteed to
underwhelm. It goes against better
judgement. And I believe that
until such products are made more
affordable, with realistic performance,
durability and a reassuring resale value,
it’s unlikely that the current scene is
going to change massively in the next
few years.”
It’s an interesting take and one
that’s probably close to the truth.
The pressure is on to make the world
a greener and cleaner place, but
consumers aren’t prepared to accept
second-best functionality (especially
not when it’s relatively expensive) for
the sake of greener emissions.
While electric two-wheelers might
not yet be scoring a direct hit, they’ve
definitely taken a huge technological
step forward in the past few years.
Four years from now, it seems likely
the scene will have changed massively
once more. Maybe someone will have
got a grip on the market and produced
that perfect electric two-wheeler, or
new battery technology, that we’re all
waiting for. Or maybe we’ll be right
where we are now, asking the very
same questions… Place your bets.
July–August 2014
27
Industry Promotion Motorcycle Off-Road Experience
Working together to get
more, more, MORE off road
MCIA members Honda, Kawasaki, KTM, Suzuki and Yamaha put brand rivalry aside last
month and pulled together to organise the third Motorcycle Off-Road Experience (MORE)
T
he latest four-day MORE
event was held from 20th to
23rd June 2014 at the AMCA
track at Bevercotes, Nottinghamshire.
It was open to complete off-road
novices aged 16 and over, with
morning or afternoon sessions costing
just £25. That included the bikes,
protective clothing and professional
training from the likes of Dave Thorpe
(Honda), Mick Extance (Kawasaki),
Ady Smith (KTM), Neil Prince
(Suzuki) and Barry Johnson (Yamaha).
It will be three months before the
group behind the Motorcycle OffRoad Experience can fully evaluate the
effectiveness of this year’s event as a
means of bringing new people into off-
28
July–August 2014
road riding, but early feedback suggests
it’s been another huge success.
Places for MORE 2014 were much
sought-after, with all spaces for the
weekend sessions being snapped up
within the first 20 minutes of booking
going live. By the end of the day, all
eight sessions were full, apart from
the women-only session, which took
a little longer to fill but proved to be a
successful new addition. Twenty-two
per cent of total riders were women,
which is higher than the estimated
number of female road riders.
‘Highlight of the calendar’
Buoyed by the success of the event,
MCIA’s membership manager Sandra
Cole, who was once again in charge
of bringing the event together, said:
“MORE is becoming a highlight of the
MCIA calendar.
“Not only is this event great
for introducing a new group to the
joys of riding on dirt, but it is great
for industry moral and building
friendships.
“We have such a lot of fun. I can’t
think of another event in the industry
where brand rivalries are set aside like
they are at MORE.
“Facebook is buzzing with people
who are keen to do more off-road
riding, whether it’s taking an off-road
day with one of the MORE trainers, or
buying an actual bike.”
Industry Promotion Motorcycle Off-Road Experience
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July–August 2014
29
Feature Upcoming shows
CIMAMotor is an important exhibition
Yamaha was quick to confirm its attendance at the
for international players
2014 International Dirt Bike Show.
INTERNATIONAL
DIRT BIKE SHOW
30th October to 2nd
November 2014
The International Dirt Bike
Show returns to Stoneleigh Park,
Warwickshire this autumn, for the
second successive year under the
guidance of Classic Shows giant
Mortons Media Group. The show
remains the UK’s only, and Europe’s
largest, dedicated off-road bike show.
Despite rising costs elsewhere, the
show’s organiser Mortons Media has
held both stand and admission prices
to those of 2012.
Virtually all major players in
the off-road scene have signed up
for the 2014 edition of the show,
and it is anticipated that a full
complement of manufacturers and
trade distributors will exhibit at
Stoneleigh Park. Welcome news
too for those in the trade is the
commitment from Mortons to again
offer free tickets for bona fide trade
visitors – the registration process for
trade applications will open on 1st
September 2014.
Floor space is selling quickly so if
you want to secure a site for this year’s
Show, call Andy Catton on 01507
529594 or email acatton@mortons.
co.uk.
www.dirtbikeshow.co.uk
30
July–August 2014
INTERMOT COLOGNE
1st to 5th October 2014.
This year’s Intermot Cologne will
feature a Trade Visitors’ Day on
1st October, with the main public
attractions starting on 2nd October
and running through to 5th October.
The Business District, which was
introduced at last year’s event especially
for the trade visitors proved extremely
popular. In 2014, it will once again
be located between halls four and five.
An exclusive networking event for the
specialised trade, the ‘International
Night’, will take place on 1st October.
International importers and exportoriented exhibitors will meet up in the
Dealer’s Lounge from 6:30pm.
In order to support the trade with
their preparations for the trade fair,
the online Matchmaking365 service
for planning a visit is available free
of charge at www.intermot.de/en/
onlinematchmaking – it enables trade
visitors to gain an overview of the
suppliers of selected product groups in
the run-up to the fair.
and has become the largest and the
most important event for commuter
motorcycles.
Trader reported from the 2013
event that bigger engines and bikes
are emerging from Chinese factories
and that major exhibitors at the show
included American brands Victory
and Harley-Davidson. Ducati is
gradually increasing its following in
China, attracting wealthier riders
and Kawasaki too had a very large
stand. Suzuki exhibited under the
Haojue brand and KTM, exhibited
in quite a large way with some of
its larger machines and used the
show to announce it was going into
collaboration with Chinese firm
CFMoto.
CIMAMotor has proved to be an
important international platform and
2014 is set to continue the trend.
www.cimamotor.com
MOTORCYCLE LIVE
22nd to 29th November 2014.
The Industry show will again be held
at the NEC, Birmingham – more news
as and when available.
CIMAMOTOR
www.motorcyclelive.co.uk
14th to 17th November 2014.
The China International Motorcycle
Trade Exhibition, Chongqing, China,
has been held annually since 2002,
Feature Upcoming shows
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July–August 2014
31
Column KerrChing
Kerr on China
Have cash, will holiday
As China’s economy continues to grow, its middle-class motorcyclists have more and more
cash to splash and are becoming ever fonder of long-distance touring, discovers Sean Kerr
I
n recent years the swelling masses
of the new Chinese middleclass have had a lot of thinking
to do about how to spend their
extra disposable income. After the
performance car and villa have been
purchased, foreign holidays are high
on the agenda. For many years it was
difficult for the Chinese to travel
outside of mainland China, but now,
with increased freedom, achievable
visa applications and wodges of cash,
the Chinese are travelling the world en
masse, many on bikes.
I’ve recently reported on the
fast-growing motorcycle for leisure
culture in China. For many years the
motorcycle had been regarded purely
as a commuter or agricultural tool but
this is changing fast, and motorcycle
and custom clubs have sprung up
in all of China’s cities. Despite the
ban on motorcycles in urban centres,
riders take their bikes a few kilometres
outside of town. China’s leisure
motorcycle culture may be in its
infancy but it’s growing rapidly and
with it motorcycle touring culture is
evolving too.
‘Slash’ Zhang has just completed
a 35,000km tour, achieving the
Guinness world record for the longest
motorcycle tour in one country.
“When we were touring, we
met literally hundreds of riders on
their own tours,” said Zhang. “A
lot of them were telling us that the
ban on motorcycling in cities had a
profound effect on them, especially
32
July–August 2014
those guys that had spent money
on a Harley-Davidson, Ducati, MV
Agusta and the higher-end Japanese
bikes. They were mentioning their
intentions to take motorcycle tours
in China’s neighbouring countries,
Laos, Cambodia and Vietnam, as
in China a motorcycle tourist is
excluded from cities and also cannot
ride on motorways, even with a bigdisplacement motorcycle!”
Crossing borders
For the first time, this year’s
CIMAmotor expo is dedicating a
section of the show to motorcycle
tourism. Such is the interest
CIMAmotor is offering free exhibition
stands to foreign motorcycle tourism
companies wishing to exhibit.
Jane Jia of CIMAmotor reported
that “This year we want to provide our
visitors with the choice of around 12
countries to visit, we are welcoming
tour operators from all parts of the
world. Many of the people asking
us about tourism were government
officials and middle-aged corporate
workers sweltering in their suits and
ties, not the kind of people that you
associate with hitting the road in their
leathers!”
An indicator of the new passion for
motorcycle touring has become evident
in motorcycle parts and accessory
markets. In motorcycle cities like
Chongqing, the selling of all things
motorcycle-related is concentrated in
two huge moto markets. Over the last
“The Chinese middle-class
have cash to spend, and they’re
developing a taste for foreign
travel, specifically longdistance motorcycle touring”
two years, there has also been an influx
of outdoor pursuits equipment shops
peddling camping equipment.
Hong Yadong is the proprietor of
one such shop. He told me “I used
to make my living from helmets,
gloves and body armour, that kind
of thing. I noticed over the course of
a few months that I was being asked
for camping and outdoor leisure
equipment more and more... Every
one of them told me that they had
come to the market initially to prepare
their motorcycles for a long tour…
We’re not slow in adapting in China if
it means making money!”
Ma Lei of the Chongqing
custom club chose Thailand for his
motorcycle tour this year. “I didn’t
take my Harley with me because of
all the red tape involved in moving
the beast to Thailand, so I headed to
a mountainous area called Chaing
Mai… One thing that surprised me
was the amount of Chinese tourists
queuing up to sign up [for the tour]…
Most of the Chinese I spoke to told
me that they would love to try a longer
and more meaningful tour somewhere
in the world, especially on a bigger and
faster bike.”
Column Next Generation
Next Generation
Best first bike?
What’s the better buy for a new rider, a low-cost machine from a little-known brand or a
reassuringly pricey one from Japan? Mark Williams weighs up some popular options
T
he recent announcement by
Transport Minister Stephen
Hammond that the fee for
the theory part of the driving test will
be cut by £6, and a further £2 come
October, is obviously to be welcomed,
although in the grand scheme of things
25 quid instead of £31 isn’t exactly
breaking down barriers when it comes
to attracting newcomers on to two
wheels. Indeed, for those who have
persevered and finally got their A1 or
A2 licence, the much bigger question
is ‘What can I get the most fun out
of within the restrictions set by the
government?’
Those were the days
Time was when you could climb
straight on to a 80, 90 or even a
100mph motorcycle once you’d passed
your test, but nowadays new riders
aren’t so lucky or, arguably, vulnerable.
In these straightened economic times,
most newcomers invariably still aspire
to wringing as much performance
as they can out of their first ‘proper’
motorcycle, depending of course
on how much insurance they can
afford on top of all the other expenses
involved in hitting the road, such as
protective gear and maintenance.
So what are the real-world options
available to them? Well, obviously the
first choice is ‘new or secondhand?’
But it’s not even as simple as that.
There are a plethora of brand-new
125cc machines available from
marques less established than the Big
Japanese four, and at considerably
lower prices. Lexmoto, for example,
offers its basic Arrow 125 at a very
affordable £899 on the road (claimed
performance: 7.4kW at 8,500rpm, or
£1,199 for the sportier and 1kW more
powerful XTR S 125. AJS has followed
a similar styling strategy with its snazzy
and newly-launched R7 at £2,150,
although it may disappoint some with
its relatively lowly 7.5kW output.
Unfortunately the warranty on the
Lexmoto models lasts only 12 months
“to keep costs down”, and ditto for
the less well-known Zontes Tiger and
Monster – both good-looking bikes.
Not so the extensive range of 125s
offered by WK.
WK machines are also made
in China, and we know the firm is
investing heavily in winning credibility
with its race programme and indeed a
two-year parts and labour warranty. It’s
unsurprising, then, that WK’s prices
are a little taller than its immediate
competitors. Sharing an air-cooled,
over-square, SOHC engine, pushing
out a claimed 6.3kW at 8,000rpm, the
WK 125 Sport, Trail 125 and racier
125R retail respectively at £1,899,
£1,499 and £1,699. WK also offers a
liquid-cooled SP125N that produces
a claimed 6kW at 8,000rpm and costs
£2,299.
The big brands
Given those latter prices, a secondhand
Japanese or Italian machine may start
to look attractive. Honda’s ubiquitous
9.7kW CBR125R is a solid choice,
and three-year-old examples fetch from
£1,500 (well used) to an eye-watering
£3,500 for a minter.
“The Chinese brands are
certainly cheaper, but learner
machines from the Big Four
may be more attractive
precisely because they hang on
to their value”
Yamaha’s equivalent, the
YZF-R125, is even pokier, offering
10.8kW in a sharper chassis for
upwards of £2,250, and Aprilia’s sexylooking, alloy-framed RS4-125, which
welts out a hefty 11kW – pushing the
boundaries of the A1 age limit and
translating into 80mph in unrestricted
form – looks and feel like a much
bigger bike.
For the dealer anxious to attract a
new generation of punters, these well
established and factory-supported
models hold their prices well, and
unless they’ve been seriously thrashed
and abused (not unusual), they usually
sell swiftly. By the same token, for the
punter, entry-level bikes from the Big
Four are good buys precisely because
they hang on to their value; Honda’s
air-cooled and technologically oldschool MSX125 priced at £2,799, and
Yamaha’s YBR125 Custom retailing
at £2,849 are sensible choices. These
are bikes that tend to hold their value
better than the Chinese, Taiwanese and
other non-Japanese alternatives.
But which models will win over the
style-conscious youth? That, as much
as any other factor, is what retailers
have to weigh up.
July–August 2014
33
Column Sticky’s Scooter Scene
Sticky’s Scooter Scene
Sponsorship: charity or marketing?
Sticky ponders whether sponsoring a bike racer is really an effective marketing investment or
actually just an act of kind-hearted sporting generosity
I
’ve often wondered how far up
the motorsports leagues you have
to go before sponsorship brings
any commercial advantage to those
fronting the bills. Have you ever been
so impressed by a rider at a domestic
race meeting, for instance, that you felt
the need to have your new bathroom
installed by the plumbing firm that
sponsors him? Would you consider
tracking down his van in the paddock
just to get hold of the phone number?
The fact of the matter is that
sponsorship and hospitality at the top
levels of motorsport is a core to the F1/
MotoGP business. Further down the
series, the word ‘sponsorship’ should
be abandoned in favour of something
more honest. For most, a better
word would be ‘donation’; those who
sponsor are funding for racing, not
for rewards, while supporting a friend.
Nothing wrong with that, if you have
the money to spare.
Sponsoring scooters
Scooter racing may not be a highprofile sport, but it still spans the gap
between money-pit and important
marketing and development arena. For
the likes of Malossi and Polini, firms
previously rich enough to sponsor
riders and events on the MotoGP
calendar, racing still provides a vital
role. Where once these leading players
went head-to-head in Grand Prix-style
open classes, both firms now prefer to
run their own private meetings in Italy.
In fact these formulae have spread to
other European countries. Budding
racers are tempted by keen financial
34
July–August 2014
incentives such as trade-price tuning
goodies, discounted race entries and
subsided leather suits (conspicuously
branded, naturally).
These one-make race series perform
several important functions. Firstly
they are crucibles where Soichiro
Honda’s famous axiom leads to the
improvement of their own tuning
products, but at a less frenetic and
costly pace than going head-to-head
in an open class. Their events also act
as a corporate shop-window unsullied
by the colour-schemes of rival brands.
Perhaps more importantly, in countries
where scooter tuning for the road is
broadly against the law, it provides
customers with somewhere to legally
and justifiably use a missile-like
scooter.
Commercial classics
When it comes to racing classic
scooters, surely there can’t be any
commercial advantage for those
taking part? Isn’t it all privateer racers
spending everything they own on
chasing the adrenaline-high? Not so.
There remains a steady flow of tuning
parts for Vespa and Lambretta even
after all these decades, and the race
scene still provides the best stage on
which to promote and publicise a new
product.
Back in 2011, I took part in a
six-hour endurance race at Alcarras in
Spain. British tuner Charlie Edmonds
used it as the perfect venue to prove
the speed and reliability of the new
Super Monza kit he’d developed for
Tino Sacchi’s brand Lambretta.it. Not
“Have you ever had a
bathroom installed by a
plumber you saw advertised
on a race machine? Even
bothered to note down a
phone number?”
only did Charlie’s team win on foreign
soil, but they also scored another
goal in the perpetual feud against the
previously dominant Vespas. In terms
of publicity, nothing can beat proving
a historical point.
I was at Lydden Hill recently
for the British Scooter Sport
Organisation’s weekender when
the Casa Lambretta team from
Italy pulled the same stunt. Italian
oligarch Vittorio Tessera is about to
launch a new tuning line called Casa
Performance, and managed to get
an invite for his two young riders to
guest at the meeting. I’d estimate that
this involved at least a £10k spend
on hotels, flights and van transport
for his a 12-person team. The Italian
Lambrettas didn’t quite comply with
any of the BSSO classes, but nobody
will remember that. The only detail
history will record is that Mattia
Pacini’s scooter, fitted with the new
Casa X7 kit, took three wins out of
five against the Brits. For Vittorio, that
investment was worth every euro.
Martin ‘Sticky’ Round has been riding
and writing about scooters for decades:
www.stickyfeatures.co.uk.
Column End User
Mark Williams
What women want
Harley-Davidson is perhaps the most macho bike brand on the planet. So it came as a pleasant
surprise to Williams to see the firm trying to get in touch with its feminine side
I
n 2005 the world was treated
to what was arguably the most
risible brand extension ever, the
Harley-Davidson cake decoration
kit. It probably wasn’t aimed at the
rough, tough, straggle-haired guys
(and aspiring versions thereof ) who
comprise the company’s core clientele.
No, it was intended for those we must
refer to as their clients’ ‘old ladies’
– as are the Milwaukee company’s
officially-branded tank-tops and
bikinis. Now, though, H-D has made
quantum leap towards the female of
the species with its first truly new
machines since the introduction of
the 88 Twin-Cam engine in 1999: the
Street 500 and 750 models.
Though the company’s marketing
campaign does not explicitly target an
exclusively female audience for these
bikes, the implication is definitely
evident by design if nothing else. Oh,
and H-D has released some promo
photos showing slim, young female
models in appropriately tight jeans
and leather jackets covetously ogling
the bikes.
Hogs for the non-hairy
These new Harleys are smaller than
traditional models, and they even have
smaller handgrips, controls, different
footrest-to-handlebar ergonomics and
of course a lower seat height – all of
which makes it clear that they’re not
built for 6ft 4in, 16st road-ruffians™.
It’s also a smart response to the fact
that, in the States at least, sales of
Harleys to women have risen by 30
per cent in the past decade, not to
mention that the average age of its
customers had risen to 47 years old by
2006 (compared to 35 in 1987).
As for the bikes themselves,
well, they’re more user-friendly
than the traditional V-twins, which,
without wishing to be chauvinistic
or condescending, makes them more
female-friendly, too. One reason
is liquid-cooling – a first for the
firm – the other is their relatively
skimpiness: 503lbs wet for the Street
750 as opposed to the 883 Sportster
(its nearest existing stablemate) which
weighs around 580lbs fully fuelled.
Girl power!
These aren’t sluggish bikes, either. The
750 dynos a genuine 57bhp at almost
8,000rpm – or about the same as the
entry-level Ducati Monster – whereas
the Sportster manages 53bhp, and the
low-slung chassis and brakes are far
sharper than any existing Harley-D
that hasn’t had a squillions dollarsworth of Screaming-Eagle kit thrown
at it.
The UK launch date and prices
hadn’t been confirmed as I hit my
deadline, but in the States they’re
retailing at under $7,500, which puts
them on a par with or below most of
liquid-cooled cruisers that the Japanese
now offer to compete with Harley, so
there’s irony for you.
Personally, though I’m not a girl,
these models are the first Harley-Ds
I’ve ever considered buying, apart from
the lunatic XLCR-1000 Café Racer,
“Harley’s cake decoration
kit, its branded tank-tops
and bikinis, were risible.
Thankfully it’s changing tack”
or an XR750 race-replica which if you
were wealthy enough you could buy
off the shelf in the early Seventies.
They’re also the first Harleys built
wholly in the H-D factory in Bawal,
India – except those sold in the States.
Mindful of many American Harley
fans’ inherent jingoism, the firm is
building its units for the American
market in Kansas City… possibly with
components quietly shipped in from
India. Yee-ha!
All of which raises some interesting
questions, for me at least. Will HarleyDavidson’s recognition, overt or
otherwise, of the potential for female
customers prompt other manufacturers
to do ditto? Of course, it wouldn’t be
the first time that this has happened.
Who could forget BSA’s underdeveloped, 70cc step-thru moped
launched back in 1958 with adverts
featuring smiling gals in sensible skirts
and sweaters? And by 1970 they’d
stripped down to bikinis for the launch
of the equally disastrous Ariel 3 trike.
Honda and Suzuki have also had a
crack at wooing female customers but
usually (and unwisely) by assuming
that the sole role for a woman’s
powered two-wheeler was as a glorified
shopping trolley. At least Harley isn’t
making that mistake.
July–August 2014
35
Column MCIA
Association Voice
Master’s making its mark
The Master security scheme has been in operation for two years. Here, the MCIA’s Stevie Muir
provides an update on the programme’s impact on bike theft so far
O
n a hot, sticky day back in
July 2012, some of the UK’s
most passionate motorcycle
journalists assembled at the Ace Café
to hear about a new scheme to help
tackle the considerable problem
of motorcycle theft. The news had
been featured on Radio 4’s Today
programme that morning and made
Radio 1’s Newsbeat in the afternoon.
The Master security scheme was
heralded as a possible long-term
solution to an issue that was harming
the industry, with an estimated 25,000
machines stolen annually.
Though not often referred to by its
full title, Master stands for Motorcycle
and Scooter Tagged Equipment
Register. Developed with Home
Office backing, in conjunction with
the Metropolitan Police force and
with support from the Association of
Chief Police Officers (ACPO), the
partnership enabled the UK’s first
national and official means of tackling
motorcycle theft.
You are probably familiar with
the marking component of the
Master scheme – which uses Datatag
technology – giving each component
a unique fingerprint. The hidden
elements are supported by the highly
visible Master label, which is tamperevident (TE, in the trade). This
basically means that it is very obvious
when the label has been tampered
with, and any thief who attempts
to do so may as well stick on a sign
advertising that it is hot property.
The marking system gives police
36
July–August 2014
a far better chance of securing
a conviction, which was almost
impossible in the past. All UK forces
have access to Datatag’s register
24 hours a day, which again helps
in identifying stolen bikes. So is it
working? This is a question that the
MCIA has been asked regularly since
the scheme’s inception, and it is only
now that we are in a position to begin
to evaluate its effectiveness.
It is certainly well supported
by many of the MCIA’s major
manufacturer members. Eleven of
them are now signed up to the Master
scheme, including Honda, Ducati,
BMW, Harley-Davidson, Kawasaki,
KTM, Triumph, Suzuki, Yamaha,
Victory and Indian. Between them,
they have protected over 50,000 new
motorcycles and scooters. Between
January 2013 and January 2014,
31,000 bikes were Master-tagged and
registered, of which just 185 have been
stolen. This represents a theft rate of
0.6 per cent, compared to an historic
rate of 2.4 per cent and means Masterscheme-tagged motorcycles are nearly
four times less likely to be stolen.
More thefts than sales
It’s no wonder the Met Police were
keen to help find a solution; 50 per
cent of all motorcycles and scooters
stolen each year are taken from within
Greater London. In fact, there are
more bike thefts in London each
year than there are new bike sales. At
the current rates of theft, if all bikes
were Master-tagged and early signs
were maintained, this would mean
17,300 fewer thefts each year – and
17,300 fewer people going through the
hassle and disappointment of losing
a cherished bike. Around 40 per cent
of those who have a bike stolen don’t
bother to replace it.
Marking used bikes
The danger, of course, is that
the problem shifts primarily to
non-marked bikes, and there is
some anecdotal evidence of this.
Interestingly, as Master-tagged bikes
are making their way into the preowned market, the fact that they
are tagged is being used as a selling
feature. This may become increasingly
important to buyers, once it becomes
well known that an unmarked bike is
four times more likely to be stolen.
Since most motorcycle theft
currently involves machines of three
years old or newer, it will be another
two years before significant evaluation
can take place. Early indications are
good, and if the scheme is taken up
similarly for off-road bikes, we could
see a dent in theft in that sector too.
The Master scheme serves as an
example of just what the industry
can achieve when it pulls together,
which certainly bodes well for future
collaboration.
For more information on the Master
security scheme and its progress, visit
www.masterscheme.org. For more on
Datatag security products, go to:
www.datatag.co.uk.
TRADEMART
AGIP OIL UK
DISTRIBUTOR
Tel: 01992 464199 Fax: 01992 441 866
Email: motoworld@superformance.co.uk
Website: www.motoworlduk.co.uk
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July–August 2014
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Suppliers of suspension
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01283 559000
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July–August 2014
39
Business Journal
CONSUMER LAW IS CHANGING:
ARE YOU READY?
Major changes are being made to consumer law, affecting retailers' obligations with regard to
cancellations, refunds and returns. Sarah Riding explains more
C
onsumer law relating to the
supply of goods and services has
become increasingly outdated
in recent years, especially with the arrival
of digital content such as downloads and
software. A radical change to consumer
legislation has just been implemented
and there’s another in the pipeline. It is
imperative that retailers understand the
revised requirements and act accordingly
to ensure they are fully compliant.
The Consumer Contracts
(Information, Cancellation and
Additional Charges) Regulations 2013
(CCR) came into force on 13th June
2014. The new requirements replaced
the existing legislation and will apply
to any retail business selling to a
consumer on or after this date.
The first change relates to the
provision of information. Following
the introduction of CCR, more
information must now be provided to
consumers prior to a purchase and the
level of detail required depends on the
method of purchase.
For in-store purchases, consumers
must have access to the complaints
handling policy and any aftercare or
guarantee information. If consumers
have the right to cancel, they must
be provided with a cancellation form.
Alternatively, if the goods and services
are being sold online, a retailer must
identify if they are acting on behalf
of another trader and provide their
contact details in addition to their
own. Here a retailer must also make
it clear to consumers that the order
implies an obligation to pay and the
purchase process must ask consumers
to explicitly acknowledge this.
40
July–August 2014
Digital content is dealt with
specifically by regulations for the
first time. Information, for example,
regarding the functionality of digital
content and the software/hardware
requirements must now be provided
by a retailer. It is also important to
be aware that digital content cannot
be provided to the consumer during
the cooling-off period, unless they
explicitly acknowledge and consent to
waive their cancellation right.
Inertia selling is also covered in the
legislation. In other words, consumers
are protected from unsolicited sales
or additional charges, which have not
been agreed in advance.
The new regulations make
provisions in relation to helpline
charges. If a retail business offers
a helpline service to its customers,
then these consumers should only be
charged at a basic rate.
The Consumer Rights Bill
Cancellation rights
In relation to cancellation rights, the
“cooling-off” period for consumers has
been extended from seven days to 14
calendar days. The cooling off period
for goods starts when the consumer
receives the goods; if it relates to digital
content and services, it starts from the
day on which the contract was entered
into. Retailers must also be aware that
if the consumer expressly asks for the
service provision to start before the
end of the cooling-off period, he or she
waives their cancellation rights.
It is also important for retailers
to be aware that, following the
introduction of the regulations, if a
consumer exercises their statutory right
to a refund, then it is the responsibility
of the business to refund the price paid
and the cost of the standard delivery
charges. Refunds must be made to the
consumer within 14 days of receipt
of the returned goods, or receipt of
evidence that the goods have been
sent back. In the case of provision of
services or digital content, refunds
must be made within 14 days of notice
that the consumer wants to cancel.
The Consumer Contracts Regulations
have far-reaching implications for
retailers, but it is certainly not the
only change that is on the horizon for
the sector. Another significant change
that retailers must start familiarising
themselves with is the Consumer
Rights Bill.
This Bill is not yet law but when in
place, it will introduce new provisions
which aim to ensure that consumers
are both better informed and protected
when they buy goods, services or
digital content.
The Bill will also seek to clarify
the standards a consumer can expect
when making a purchase and the
actions available if the standards are
not met. It will also provide clarity
on whether terms are fair or unfair.
The Bill is currently going through
the parliamentary process and it is
anticipated that it will become law in
the second quarter of 2015.
Relating to accurate descriptions,
goods, digital content and services
must meet the descriptions given by
the trader before they are sold. Goods
and digital content must be fit for
Business Journal
purpose and of satisfactory quality,
while services must be provided with
reasonable care and skill.
The Bill clarifies a period of 30
days for consumers to reject faulty or
sub-standard goods and to receive a
full refund. This change removes the
current ambiguity that exists in the
current legislation which rather than
providing a fixed number of days just
refers to a ‘reasonable period of time’.
Another important change
in this area relates to whether a
consumer agrees to accept a repair or
replacement. Under the new law, the
business has only one attempt to get
it right (under the current legislation,
retailers have an undefined number).
There is also much-needed
guidance contained within the Bill
on unfair terms. The Bill proposes
clarification of which contract terms
can be challenged in a court so that it
can decide whether or not they are fair.
A useful list is provided in the draft
Bill which will assist in giving clarity.
From next year, traders will receive
notice of routine inspections due from
enforcers such as Trading Standards
which will allow them to make all the
necessary arrangements.
What do retailers need to do?
Review their current standard
terms and processes against the new
requirements and ensure compliance
with the Consumer Contracts
Regulations from the implementation
date of 13 June 2014. Training should
also be completed to ensure that staff
are knowledgeable of the changes.
Sarah Riding is a partner and
commercial law specialist at national
law firm Irwin Mitchell.
ALL DRESSED UP?
Many employers enforce a workplace dress code, but to what extent do they have the right to tell
employees what to wear? Mark Stevens investigates the legislation and precedents
S
ome employers like their
employees to look smart and
presentable while at work,
irrespective of whether or not they are
in a customer-facing role. The theory is,
an employee's appearance contributes
to the reputation of the business among
customers, contacts and the general
public. However, what employers want
and can enforce may be two different
things – the law has much to say on the
subject.
For those employers wishing to
implement a dress code, the most
effective way to do so is by including a
dress code policy in the staff handbook
setting out the employer's policy
on appearance and dress at work.
The amount of detail required will
change from employer to employer
and will depend upon the nature of
the employer's business, the extent of
customer contact, the extent to which
there are health and safety hazards at
work and any requirement to wear
a uniform. Typically, the policy will
set out what clothes and footwear
employees should and shouldn’t wear
and draw their attention to any health
and safety considerations.
To carry more weight, a dress code
policy should include an explanation
of the purpose or reason for the policy.
Some reasons behind an employer
wanting a dress code are that they
may wish to promote a positive image,
ensure that staff look professional,
take account of health and safety
requirements and to help staff decide
what clothing is appropriate to wear
to work.
Gender discrimination
As might be expected, the code
should not be more stringent for one
group than another. This principle
was the subject of a case involving a
male employee working at a Safeway
delicatessen counter. He was dismissed
because his long hair contravened
Safeway's dress code. The Court of
Appeal ultimately found that the
imposition of the dress code was not
discriminatory in the circumstances
of this case. Although the dress code
operated by Safeway meant that the
particular rules applied to men and
women were different, the overall
effect was broadly the same – to
ensure conventionality in appearance.
In light of this, the dress code was
not discriminatory, as both sexes
were equally required to dress in a
conventional way.
One man's conventional...
A dress code requiring men to
wear a collar and tie and women to
"dress appropriately and to a similar
standard" was challenged in another
case by a male employee who argued
that the rule was discriminatory. The
Employment Appeal Tribunal found
in the employer's favour, saying
that the correct question to ask was
July–August 2014
41
Business Journal
whether the level of smartness that
the employer required could only be
achieved for men by requiring them
to wear a collar and tie. If it could be
achieved by other means, then the lack
of flexibility for men may mean that
men were being treated less favourably
than their female comparators.
Religious beliefs
The manifestation of religious beliefs
should always be considered when
drafting appropriate dress codes. This
will mean the employer thinking
about how staff can wear religious
or cultural dress, including head
scarves, turbans and skull caps,
alongside their uniform. If a dress code
requires someone to remove an item
of clothing, and this requirement is
challenged, the discriminatory impact
of this requirement will need to be
justified.
The well-known case of Eweida
versus British Airways related to BA's
implementation of a dress code that
required check-in staff to remove any
jewellery over their uniform worn
without express authorisation to do
so. Ms Eweida, a Christian, argued
that the requirement for her to remove
her crucifix, violated her freedom to
manifest her religious belief under
Article 9 of the European Convention
on Human Rights. Finding in her
favour, the European Court of Human
Rights (ECHR) found that BA's
argument that it had a corporate
image to preserve did not justify
their prevention of an employee from
manifesting their religious belief – at
least where done discreetly.
However, employers should note
that in a similar case the ECHR
accepted a justification argument
where the removal of a crucifix in a
hospital context was required on health
and safety grounds.
This means that if an employer
has a genuine health and safety reason
for preventing the manifestation of
42
July–August 2014
a religious right, the justification
argument could succeed.
on the circumstances and nature of
the job.
Enforcing the rules
Relevant legislation
Employers finding fault with an
individual’s dress may, in the first
instance, find it worth raising any
issue or concerns informally. Some
employees may feel affronted as a result
of any perceived criticism of what
they are wearing or how they look –
so it is sensible to raise concerns in a
sensitive and private manner. In many
cases, simply referring an employee to
the dress code may be sufficient. For
serious issues, or continued failures
to comply with the dress code, the
employer should deal with the issue as
it would any other disciplinary matter
by investigating the issues, arranging
a hearing and then deciding upon an
appropriate sanction.
At its most serious, an employee's
continued failure to comply with a
dress code could amount to a failure
to follow a reasonable instruction and
may thereby justify formal warnings,
and potentially dismissal, depending
The key legislation in relation to dress
codes at work is the Equality Act
2010, which (among other things)
prohibits direct discrimination,
indirect discrimination, harassment
and victimisation at the workplace
in respect of sex, race, religious belief
and philosophical belief. While
not legislation itself, the Equality
and Human Rights Commission
Employment Statutory Code of
Practice (http://bit.ly/1lL1Tdn) will
be taken into account by Employment
Tribunals when considering claims
under the Equality Act 2010, and
the Code includes some useful case
studies.
Of course, this particular area is
subject to case law, which often – like
the Eweida case – can receive a good
deal of press attention.
Mark Stevens is a solicitor at Veale
Wasbrough Vizards.
You are working.
Time is tight.
You need to know the latest
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And you need to know today.
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The Motorcycle Trader Directory is a dedicated source of reference,
catering for all aspects of the trade and industry and updated monthly
A
Adly Moto
Staffordshire
Tel: 01543 466789
Alpha.Dot Security
Bedfordshire
Tel: 020 7431 0738
Audicator
W.Sussex
Tel: 01903 851905
100% Biker
Cheshire
Tel: 01244 881888
Adventure-Spec Ltd
West Yorkshire
01422 882997
Alpinestars S.P.A
Italy
Tel: 0039 0423 5286
Auto-Cycle Union (ACU)
Warwickshire
Tel: 01788 566400
3E
N.Yorkshire
Tel: 01423 567 333
ADX Media
Manchester
Tel: 0845 0569754
AMCA Events
Staffordshire
Tel: 01543 466282
Autocom Products
Cambridge
Tel: 01480 399 499
AGIP OIL UK
IMPORTERS
Andover Norton International
Hampshire
Tel: 01264 359 565
Autoglym
Hertfordshire
Tel: 01462 677766
AP Racing
Coventry
Tel: 024 7663 9595
Autoprotect MBI
Essex
Tel: 0871 384 1167
Apico International /Vesty UK
Lancashire
Tel: 01282 473 190
Avon Tyres
(Cooper Tire & Rubber)
Wiltshire
Tel: 01225 703101
A.K. International (I&E)
W.Midlands
Tel: 01384 480490
A16 Road n Race Supplies
Lincolnshire
Tel: 01507 480 455
Aaron Radiator Co
London
Tel: 0208 653 1144
Moto World (UK)
Tel: 01992 464199
Airflow UK
Oxfordshire
Tel: 0845 4582611
AJS MOTORCYCLES
Aprilia / Piaggio
Kent
Tel: 0208 2908800
Arctic Cat UK
Essex
Tel: 01702 603364
Abba Motorcycle Equipment
Essex
Tel: 01245 322 331
Able Plastics
Essex
Tel: 01206 272004
Hampshire
Tel: 01264 352712
Website:
www.ajsmotorcycles.co.uk
Acerbis UK
Bedfordshire
Tel: 01582 491076
Alan UK
Wiltshire
Tel: 01793 882431
Acewell
Northumberland
Tel: 0191 640 8663
Alexander Leisure UK
Cheshire
Tel: 01625 571111
Active Tyres
Lancashire
Tel: 01204 391166
All Bike Engineering
London
Tel: 020 8858 9052
Activ8 Lubricants
Dumfrieshire
Tel: 01387 811007
Allens Performance R&D
Nottinghamshire
Tel: 01949 836733
Acumen
Hampshire
Tel: 01264 359922
Almax Security Chains
Tyne & Wear
Tel: 0191 264 2773
Avon Motorcycles
Bristol
Tel: 0117 972 8769
AWS
Lancashire
Tel: 0161 475 1800
ARD Racing
Tyne-and-Wear
Tel: 0191 261 4579
AJP MOTOS
B&C Express
Lincolnshire
Tel: 01522 791369
Armitt Leisure Supplies
Cheshire
Tel: 07736 002 185
Web: www.ajpmotos.co.uk
Email: mct@ajpmotos.co.uk
Baby Biker
Warwickshire
Tel: 01926 889165
Baglux UK
See Trophy UK
Astro General Corporation
Cumbria
Tel: 01539 536655
Bandero Face Masks
Northants
Tel: 01707 336715
Atv City
See C-Dax Systems Eu
Bandit Mania
Lincolnshire
Tel: 01522 871600
ATVS Only
Bucks
Tel: 01280 848426
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July–August 2014
A-B
Bankstone
West Yorkshire
Tel: 0844 888 7610
Bertoni UK (formally Scooteria)
Dorset
Tel: 07764 474952
BIKE TYRESTORE
Banner Batteries
Staffordshire
Tel: 01889 571100
BG Motorsport
Northants
Tel: 01327 855200
Baotian UK
Kent
Tel: 01227 720 700
Bickers PLC
Suffolk
Tel: 08704 282272
BARRACUDA UK
BIKE ALERT PLC
Tyburn Trading Estate
Ashold Farm Road
Erdington
Birmingham
West Midlands, B24 9QG
Tel: 0800 281 413 Freephone
Fax: 0121 350 5792
E-Mail:
sales@biketyrestore.com
Website:
www.worldofbiketyres.com
Essex
Tel: 01245 360560
Barrus E.P
Oxfordshire
Tel: 01869 363 644
Barton Mills
W.Sussex
Tel: 01293 417596
Battery Tender
Germany
Tel: 0049 6306 70170
Bauer Media
Peterborough
Tel: 01733 468000
BB Plastics
Tel: 01438 350001
BDK Race Engineering
Norfolk
Tel: 01508 481713
BEK Wholesale
W.Sussex
Tel: 01903 212140
Bell Apparel
Staffordshire
Tel: 01922 416500
Bell Motorcycle Tyres
Mid Glamorgan
Tel: 01792 795144
Bell Racing / BG Racetech
Dorset
Tel: 01202 388035
Ben - Automotive Industry Charity
Berkshire
Tel: 01344 620191
Bennetts
Cambridgeshire
Tel: 0800 107 7990
Beowulf Performance Products
Yorkshire
Tel: 01422 377603
Bering UK
Northants
Tel: 01280 700804
Bike World
Essex
Tel: 01702 300011
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Biker 247
Kent
Tel: 01959 564987
Bikers Wear
W.Midlands
Tel: 0121 326 6080
Bikers Discount Store
Hampshire
Tel: 01256 703593
Bikers-line.com
Middlesex
Tel: 0845 0523530
Biker Tidy
Tel: 01933 274 323
Bikesport News
Derbyshire
Tel: 07984 802793
One Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
Tel: 01322 526 236
Fax: 01322 528 487
E-mail: sales@bikealert.com
Web: www.bikealert.com
BIKE IT
Hampshire
Tel: 023 8065 8700
Bike Jobs
Northamptonshire
Tel: 01780 768 581
Bike Torque Racing
Somerset
Tel: 01373 464252
Bike Trader
Greater Manchester
Tel: 08444 708 129
Bike Trac
Northants
Tel: 01327 855586
Bikers Paradise
W.Midlands
Tel: 02476 466296
Bikers Warehouse
Greater Manchester
Tel: 01204 862832
Bill Smith Motors
Cheshire
Tel: 01244 320699
BIKESURE
INSURANCE
East Winch Hall
East Winch
Kings Lynn
Norfolk
PE32 1NH
Tel: 0800 0892000
Fax: 08700 772938
bikesure@adrianflux.co.uk
Web: www.adrianflux.co.uk
Calling All Motorcycle Dealers! You
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Birchills Automotive
W.Midlands
Tel: 01922 628379
Birmingham Road Safety Unit
W.Midlands
Tel: 0121 303 7606
Bitco
Surrey
Tel: 01483 284181
Bits-A-Bikes
Derbyshire
Tel: 0115 9302203
BJP Insurance Brokers
Berkshire
Tel: 01189 792121
BKS (made to measure) Ltd
Exmouth
Tel: 01395 278861
Black Horse Motorcycle Finance
Wales
Tel: 02921 386 338
BLD
Hampshire
Tel: 0845 803 3388
Blueflame Performance
Lancashire
Tel: 01695 733100
BMG Scooters
London
Tel: 020 8878 8121
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July–August 2014
45
B–C
BMW Motorrad UK
Berkshire
Tel: 01344 426565
British Schoolboy M/C Association
Gloucestershire
Tel: 01453 766516
Bob Heath Visors
W.Midlands
Tel: 01922 614747
British Standards Institute
Hertfordshire
Tel: 01442 230442
Bob Wright Motorcycles
Somerset
Tel: 01934 413847
Brituro Silencers
W.Midlands
Tel: 0121 356 1110
Boblbee UK
W.Sussex
Tel: 01798 344888
Broomhill Composites
Essex
Tel: 01376 552 657
Bonhams
London
Tel: 08700 273 616 /
08700 273 643
BRP Recreational Products
Dorset
Tel: 00 800 25255050
C & C Supplies
Hampshire
Tel: 07802 831781
C Wylde and Son
W.Yorkshire
Tel: 0113 246 8888
C-Dax Systems
Norfolk
Tel: 01953 609999
Cadwell Park
Lincolnshire
Tel: 01507 343 248
CAMBRIAN TYRES
Boyer Bransden Electronics
Kent
Tel: 01622 730939
Bruntingthorpe Aerodrome &
Proving Ground
Leicestershire
Tel: 0116 2478030
Brackenbury PR
Northants
Tel: 07838 166213
BSA Co
Hampshire
Tel: 023 8036 6404
Bracken MW
London
Tel: 0207 232 1814
BSM Rider Training
Somerset
Tel: 01454 202262
BRADBURY BROS
Buffera
Hertfordshire
Tel: 01707 852244
BRADBURY BROS
W.Yorkshire
Tel: 01484 641073
Fax: 01484 460027
Email: bradburybros@
btconnect.com
www.bradburybros.co.uk
Brakefree
Nottinghamshire
Tel: 0870 242 7570
Bulldog Security Products
Shropshire
Tel: 01952 728171
Bullet mc-online
London
Tel: 07956 954866
Bullet Polish
Worcs.
Tel: 01886821330
Branson GB
Somerset
Tel: 01278 420101
Bull-it Jeans
Hampshire
Tel: 01489 582707
Bridgestone UK
Warwickshire
Tel: 01926 488540
Bumpy
W.Yorkshire
Tel: 01924 470432
Britbits
Dorset
Tel: 01202 483675
BWP Spark Plugs
Pembrokeshire
Tel: 01646 687987
British Automobile Racing Club
Hampshire
Tel: 01264 882200
British Dealer News
Devon
01237 422660
British Motorcyclists Federation
Leicestershire
Tel: 0116 2795111
Bykebitz
Hampshire
Tel: 01252 870900
Cambridge (Auto Bulbs)
Cambridgeshire
Tel: 01954 231611
CAP
W.Yorkshire
Tel: 0870 122 2211
Capital Bank Motorcycles
Merseyside
Tel: 0845 300 0769
BR Special Tuning
Herefordshire
Tel: 01497 821 234
Bowbury Enginering
Derbyshire
Tel: 01332 298523
a comprehensive searchable size
guide and our Virtual Warehouse
facility for our latest stock and
pricing information. Dealers are
also able to register for our MiDaS
system, which provides 24 hour
ordering facilities and other benefits.
We have the right people, the
right products and the right prices
to fully support your business. You
should call us.
North Parade
Aberystwyth
SY23 2JR
Tel: 01970 624004
Fax: 01970 624382
mcsales@cambriantyres.co.uk
www.cambriantyres.co.uk
For many years Cambrian Tyres
have been known for both their
wealth of experience and their fully
comprehensive, customer focused
service.
We are the UK’s largest
motorcycle and scooter tyre
wholesaler, and at any one time
we hold around 100,000 tyres
in stock, including many high
quality lines which are exclusive to
Cambrian Tyres in the UK. As the
largest UK customer of the seven
major brands, we are able to offer
excellent prices across our entire
range, which in turn allows you to
maximise your profit.
Our experienced team have
over 230 years of experience
working in the motorcycle and tyre
sectors, and we have the technical
expertise and industry knowledge
to work in partnership with dealers
like you in order to best support
your customer.
Our customers benefit from an
excellent next day delivery service
provided by TNT. Their delivery
service is second to none in the
UK market, with a success rate of
98.6%.
Every year we produce our
trade catalogue, which details our
entire product range and provides
you with an in depth technical and
industry standard fitment reference
guide. Our account holders are also
able to benefit from regular special
offers and exclusive deals.
Our website, which
is being re-launched in early 2014
includes a secure trade area with
access to the latest trade news,
Carbon Can Company
S.Yorkshire
Tel: 01302 339031
Carbontek Racing
Surrey
Tel: 0208 6600444
Carole Nash
Cheshire
Tel: 0161 9272424
Carrera Leathers
Hertfordshire
Tel: 01763 247365
Castle Combe
Wiltshire
Tel: 01249 782 417
Castrol UK
Wiltshire
Tel: 01793 452465
Catalyst Computer Systems
Leicestershire
Tel: 0116 230 1500
CCM Motorcycles
Lancashire
Tel: 01204 544910
CEL Trade
Leicester
Tel: 0116 2449846
Central International
Warwickshire
Tel: 01926 430562
Central Wheel Components
West Midlands
Tel: 01675 462264
Cetem Polishing Supplies
Lincolnshire
Tel: 01472 824520
CGH Imports
Staffordshire
Tel: 01283 500450
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as £20.
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sales
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46
July–August 2014
C–D
Champion Equipment
Norfolk
Tel: 01953 888664
CONTINENTAL
TYRES
Chandler Direct
West Yorkshire
Tel: 0845 000 3035
Channel Rider Training
Kent
Tel: 01303 220800
Charnwood Classics Ltd
Leicestershire
Tel: 01509 508 905
Cheffins
Cambridgeshire
Tel: 01223 213777
CI Sport
Surrey
Tel: 01372 378000
CIA
Warwickshire
Tel: 0844 88 88 323
Cipher Graphics
Staffordshire
Tel: 01782 5255002
Cirrus (UK)
Norfolk
Tel: 01379 853129
Classic Motor Cycles
Hants
Tel: 01794 518 433
Classic Bike Shows
Lincolnshire
Tel: 01507 523 456
Clinton Enterprises
Leicestershire
Tel: 01455 292111
Close Motor Finance
S.Yorkshire
Tel: 01302 646 619
CMC Distribution
Dorset
Tel: 0870 4461644
CMF Engineering
Herefordshire
Tel: 01989 769191
CMS Wholesale
Devon
Tel: 01392 202670
Colin Appleyard Sport & Pleasure
West Yorkshire
Tel: 01535 606311
Competition Logistics
Derbyshire
Tel: 01332 695258
Compass Sales
Northants
Tel: 08446 860 486
Cambrian Tyres
North Parade
Aberystwyth
SY23 2JR
Brand Manager: Graham
Matcham (07772 911137)
graham@cambriantyres.co.uk
www.conti-bike.co.uk
Last year was a very strong year for
Continental, and 2014 will certainly
be no exception. As a recognised
and trusted brand, our continued
growth has often been in sharp
contrast to the overall trend in the
motorcycle sector.
With our innovative
technologies we continue to
produce tyres which not only
meet, but exceed the changing
expectations and demands of
today’s rider. This year will see the
launch of our new ContiRoadAttack
2 EVO; which will bring higher
mileage and even better wet grip
to the sports touring market. Our
revolutionary ContiMove365 allseason tyre has been designed to
allow scooter riders to use a single
tyre for all-year round performance.
Our development team have
worked hard to provide high end
products for growing UK markets,
such as the classic bike segment.
The ContiRoadAttack 2 and
ContiClassicAttack bring radial
tyre technology to the classic bike
market, and 2013 saw a number
of teams claim wins on Continental
Tyres including Phase One, who
took the European Classic Bike
Series title in 2013. As an extension
to the classic bike scene, we have
seen a growth in the bobber and
Café Racer segment, with tyres like
the ContiGo! and TKC 80 proving
very popular.
This year we will also see
the introduction of a number of
additional Harley-Davidson sizes
into the ContiMilestone range,
reflecting the increased sales of the
brand in recent years.
A wide range of point of sale
material is available from Cambrian
Tyres as the official UK importer.
The brand is fully supported by
a collaborative marketing effort
between Continental in Germany
and Cambrian Tyres; both online
and offline in order to maintain a
high level of exposure to end users.
What business wouldn’t benefit
from an instantly recognised, well
supported brand providing premium
quality products at great prices?
Get in touch with Cambrian Tyres
for more information today.
Core
Powys
Tel: 01686 412157
Dave Cooper Trailers
Kent
Tel: 01732 820082
Cosworth Racing
Northants
Tel: 01604 598300
David Silver Spares
Suffolk
Tel: 01728 833020
County Battery Services
Notts
Tel: 01623 757377
Davida UK
Merseyside
Tel: 0151 647 2419
CRD International.co.uk
Kent
Tel: 01233 666996
Dealerwebs
Derbyshire
Tel: 0845 257 8277
Creative Products
Gloucestershire
Tel: 0770 392 4448
Dawson Harmsworth
S.Yorks
Tel: 0114 233 7460
Croft Promosport
N.Yorkshire
Tel: 01325 721 815
Deep Blue Systems
Surrey
Tel: 020 8541 4131
Crossbow Calendars
Surrey
Tel: 020 8669 6400
DB Covers
Staffordshire
Tel: 01782 335649
Crowtree Leathers
Lincolnshire
Tel: 01507 602099
Delkevic
Staffordshire
Tel: 01782 338 736
Cruiser Ecosse
Scotland
Tel: 01334 652670
Demon Tweeks
Wales
Tel: 01978 664 474
Cumbria M/C & Driver Training
Cumbria
Tel: 01900 604030
Dennis Trollope Racing
Somerset
Tel: 01179 570821
Custom Cruisers
Derbyshire
Tel: 01773 835666
Denso (Michael Brandon)
Borders
Tel: 01450 373333
Custom Fasteners
Powys
Tel: 01686 629666
Dep Sport
Kent
Tel: 01622 765353
Custom Made Ear Protection
Dorset
Tel: 01305 264021
Derbi UK
London
Tel: 0800 81829800
Cylinder Head Shop
Co Wexford
Tel: 00353 539134090
Devitt
Essex
Tel: 01708 385959
Devon Rim Company
Devon
Tel: 01769 574108
D3o Lab
E.Sussex
Tel: 01273 418600
Digital Speedos
W.Midlands
0121 745 9555
Darley Moor MCRRC
Derbyshire
Tel: 01246 866537
Digitek Moto Technics
Leeds
Tel: 0113 246 7230
Datatag Id
Surrey
Tel: 01932 895304
Direct Battery Solutions
Leicestershire
Tel: 01858 433330
Datatool UK
Surrey
Tel: 0844 8717947
Dirt Bike Rider
Lancashire
Tel: 01524 833111
July–August 2014
47
D–E
DL Motorsports
Notts
Tel: 0844 4125795
Dynostar
The Netherlands
Tel: 0031 165 521 336
Ekselsior
Hampshire
Tel: 0238 0636296
Eurotek Sport Motorcycles
N.Yorkshire
Tel: 01765 608209
DLK Imports
Tel: 01685 810005
Dyno Pro
Hampshire
Tel: 08000 4321 68
Elcea UK
Herts
Tel: 01582 767007
Evans Waterless Coolants
Swansea
Tel: 01792 572299
Elecscoot
Co.Durham
Tel: 01207 502 599
Event Express
Worcestershire
Tel: 01905 732737
E City Wheels
London
Tel: 0207 193 7970
Electrex World
Oxon
Tel: 01491 682369
Every Accessory
W.Midlands
Tel: 0121 501 3321
E-Motive Electric - see Koelliker
Bedfordshire
Tel: 01582 488 192
Electric Motorcycles
Bucks
Tel: 07808 118118
Evolution Composites
Hampshire
Tel: 01590 622355
Double Red
Linconshire
Tel: 01522 693 278
E-Scoota
Tel: 0845 652 0757
Emblem Motorcycle Magazine
Leicestershire
Tel: 01509 508423
Evopos UK
Dorset
Tel: 0845 644 9424
Doug Dearden Yamaha
Hampshire
Tel: 023 80891110
E.P. Barrus
Oxfordshire
Tel: 01869 326 400
English Abrasives & Chemicals
Staffordshire
Tel: 01785 251288
Exactrep
Warwickshire
Tel: 024 76442054
DP Brakes (PhilL Ayliff Products )
Warwickshire
Tel: 024 76 343741
Earl’s Performance Products
Northants
Tel: 01803 869850
Enzo Industries
Essex
Tel: 07960 678786
Exitlight
Leicestershire
Tel: 0116 2700005
DPC Distribution
W.Yorkshire
Tel: 0870 1220214
Easy Rider (Europe)
Staffs
Tel: 01785 250353
Epeds
Tel: 0845 388 9829
Experian
Nottinghamshire
Tel: 0870 4140310
Draper Tools
Hampshire
Tel: 023 8049 4333
Eazy Tracker
See Astro General Corporation
(AGC)
Equinox
Lincolnshire
Tel: 01724 798024
Dread
Buckinghamshire
Tel: 01908 221666
EBC Brakes
Northants
Tel: 01604 583344
Ermax UK
Essex
Tel 01245 361687
Driving Standards Agency
Nottinghamshire
Tel: 0115 901 2500
Ebike Insurance
Somerset
Tel: 0870 753 1124
Escoota
Tel: 0845 652 0757
Ducati UK
Buckinghamshire
Tel: 0845 1222 996
Eccles Racing
Norfolk
Tel: 01842 755525
Duck Smart Cleaning Products
Benfleet, Essex
01268 750300
Eco Scooters
Warwickshire
Tel: 01455 292688
Duke Marketing
Isle of Man
Tel: 01624 640000
Eco-Machines
West Midlands
Tel: 0121 520 2333
Dunlop Tyres
W.Midlands
Tel: 0121 306 6000
Ecolve
Greater London
Tel: 0208 815 9578
Dura
Northants
Tel: 01280 706050
Eddy Electrick
London
Tel: 020 7401 3589
DMS Technologies
Hampshire
Tel: 01794 525400
Dobbs Leathers
Northants
Tel: 01604 753712
Donington Park
Derbyshire
Tel: 01332 810 048
Durnbury Ltd
Essex
Tel: 01787 475351
EDZ
Cumbria
Tel: 01900 810260
Dynojet UK
Lancs
Tel: 01995 600500
eGrandprix
Tel: 0870 445 0111
Eskay
West Sussex
Tel: 07803 896090
Eskee Z
Somerset
Tel: 08456 585 856
Euro-Classics
Northamptonshire
Tel: 01604 591222
Euromoto Direct
Hampshire
Tel: 0870 442 8399
Express Equipment
Cumbria
Tel: 01539 739733
Express Insurance
W.Midlands
Tel: 0800 9801513
Express Keys
Kent
Tel: 01689 850008
Extreme Publishing
London
Tel: 0208 8404760
Fabs County Trailers
Essex
Tel: 07984 336756
FABULOUS BIKER
BOYS
Europa Motorsports Uk
County Antrim
Tel: 0870 243 8817
Public Relations
Est. 1996
European ATV Safety Institute
West Sussex
Tel: 01903 816286
Europium World
Greater Manchester
Tel: 0161 2573524/644
Witney Business & Innovation
Centre Windrush
Industrial Park
Burford Road
Witney Oxon
OX29 7DX
Tel: 01993 709486
Web: www.fab-biker.co.uk
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48
July–August 2014
E–G
FERIDAX (1957)
Factory Agencies
South West
Tel: 0845 8340102
Falcon Insurance
W.Midlands
Tel: 0800 4402830
Falcon Shock Absorbers
Dorset
Tel: 01929 554545
Fast Bikes
Somerset
Tel: 01225 442244
Fastec-racing
Suffolk
Tel: 01683 660186
Faster By Design
Co Durham
Tel: 01388 773 322
Fastrack 4 Solutions
Northants
Tel: 01604 811965
Ferodo
Italy
Tel: 00 39 0174 560511
FGM Claymore
Warwickshire
Tel: 01789 490177
FI International
E.Sussex
Tel: 01424 215444
Firestorm Distribution
Yorkshire
Tel: 01262 469904
FJH Products
Kent
Tel: 01304 210202
W.Midlands
Tel: 01384 413841
Fax: 01384 638287
E-Mail: info@feridax.com
Website: www.feridax.com
Feridax.com … your one
destination Excellence is a core
belief of how we do business at
Feridax. Our complete sales and
business support service is backed
up by an internal sales team with
more than 50 years of industry
experience, unrivalled product
training, a customer service team
and our dedicated field sales team
to ensure that our world class
brands stay ahead of the game,
so you stay ahead of yours.From
prestige brands like Shoei, Spada,
Sidi and Caberg, to everyday
hard-parts like NGK, RK Chains,
EBC brakes and Yuasa batteries,
we ensure that we can cover all
your needs. So whether delivering
an industry beating pick rate,
maintaining a high stock availability
or next-day delivery, we can
guarantee that you’ll never be short
on our extensive product range or
after-sales support.
Forcefield Body Armour
Northants.
Tel: 01933 410818
Forza Italia
Northamptonshire
Tel: 01327 858916
Fox Europe
Tel: 0191 4876100
Flair Newcastle
Tyne And Wear
Tel: 0191 2327474
Freeflow Power Sport
Glasgow
Tel: 0141 6300021
Flextion Technology
Worcester
Tel: 01905 641910
Freewheel UK
Norfolk
Tel: 01692 500300
Footman James & Co
West Midlands
Tel: 0121 561 4196
Freight Products (UK)
Warwickshire
Tel: 01926 641222
Frost Auto Restoration
Lancashire
Tel: 01706 658619
Fuchs Lubricants (UK) PLC
Staffordshire
Tel: 08701 200400
Fuel Exhausts
Cumbria
Tel: 01539 738 333
FunBikes Ltd
Leicester
Tel: 0844 873 0307
Furlong Motorcycle Tyres
Somerset
Tel: 01935 425888
Furygan
France
Tel: 07812 985 947
Future Safety
Merseyside
Tel: 01744 818838
FW Developements
Lancashire
Tel: 01995 600680
GETECH
Leeds
Tel: 0844 8009785
Email: info@getech.org.uk
Web: www.getech.org.uk
GH Racing Ireland
N.Ireland
Tel: 0289 269 8554
Girls Bike 2
Somerset
Tel: 01278 420101
Givi UK
Northants
Tel: 01327 706220
G2F Media
Lancashire
Tel: 0117 636660
Glass’s Information Services
Surrey
Tel: 01932 823823
Garelli UK
Tel: 01159 300020
Glf Accessories
Bedfordshire
Tel: 01525 717009
Garmin (Europe)
Hampshire
Tel: 023 8052 4000
Gliptone Leathercare
W.Yorkshire
Tel: 01706 819365
Gas Gas Motos
Derbyshire
Tel: 01298 766813
Glo-Marka Distributors
Devon
Tel: 01271 865528
Gazelle Stainless Steel Exhausts
Pembrokeshire
Tel: 01239 841715
Global Distributors
Ireland
Tel: 00 3531 862 3438
GBS Impex
Cheshire
Tel: 01270 768 455
Global Fuel Treatments
Tel: 0845 2600 145
GE Commercial
Surrey
Tel: 01932 792000
Gefco UK
London
Tel: 0208 742 4254
Geoplan
N.Yorkshire
Tel: 01423 569538
Geoff Selvidge
Berkshire
Tel: 01628 631 690
Gerbing Heated Clothing
East Sussex
Tel: 01580 200 212
Get Bike
London
Tel: 0208 3263366
Global Racing Oil
Lincs
Tel: 01507 824 703
Globe Busters M/C
Powys
Tel: 08452 304015
GMA Wholesale
Cheshire
Tel: 01625 576138
Goka UK
Essex
Tel: 01245 226680
Go MX Distribution
Co Down/ NI
Tel: 02892 699 770
Gold & Goose
London
Tel: 0208 4442448
Golden Tyre Direct
Bucks
Tel: 01494 482 664
Fun Bike Imports
Wiltshire
Tel: 01225 790159
July–August 2014
49
G–I
Goodwood
W.Sussex
Tel: 01243 755033
Grinfactor
Devon
Tel: 01288 275002
Hejira Racing Developments
Buckinghamshire
Tel: 01280 822143
Honda Logistics Centre
Wiltshire
Tel: 01793 833397
GOLDING BARN
RACEWAY
Gruffs Studio
Clwyd
Tel: 01978 755802
Hel Performance Products
Devon
Tel: 01392 811601
Honda UK
Berkshire
Tel: 01753 590500
GT-85
Hampshire
Tel: 01730 825151
HELD UK
N.Yorkshire
Tel: 01423 790 121
Honley
Huddersfield
Tel: 01484 421232
Guildford Tyre Company
Surrey
Tel: 01483 531831
Helite
Leeds
Tel: 01132 843497
Hood Jeans
Norfolk
Tel: 01953 861166
Helphire Bike Assist
Somerset
Tel: 0500 224455
HPS / Harwood Perf. Source
Derbyshire
Tel: 01773 831 122
H-C Travel
Hampshire
Tel: 01256 770775
Henry Squire & Sons
W.Midlands
Tel: 01902 308050
HQB Sport & Leisure
Hampshire
Tel: 01264 889012
Hagon Products
Essex
Tel: 0208 5026222
Hi Level
S.Yorkshire
Tel: 01302 890400
Hunterclass
London
Tel: 020 8923 6753
Halton Engineering
N.Lincolnshire
Tel: 01724 732283
Hid City Bikes
London
Tel: 020 86908826
HVUK
Surrey
Tel: 01293 771 691
Exeter Airport Business Park
Devon
EX5 2UP
Tel: 01392 369090
Fax: 01392 441780
E-Mail: sales@goodridge.net
Web: www.goodridge.net
Hardcore Racing Products
Cambridgeshire
Tel: 01487 813755
Hideout Leathers
Essex
Tel: 01799 584828
Hyperbolt
London
Tel: 020 8579 5166
Harglo Performance
Gloucestershire
Tel: 01386 701162
Highfive
Leicestershire
Tel: 01332 724747
Hyperdyno UK
Worcestershire
Tel: 01299 828037
Goodridge is the world’s leading
manufacturer of performance
fluid transfer systems. It operates
in the automotive, motorcycle,
motorsport, military and specialist
industrial sectors. This dynamic
private company manufactures in
9 facilities globally and supplies
customers around the world
with innovation, reliability and
outstanding service.
Harley-Davidson UK
Oxfordshire
Tel: 0870 8501903
Highway Hawk UK
Dorset
Tel: 01202 571812
Harpers Raceshop
Essex
Tel: 01702 482016
HIFLOFILTRO
Grampian Motors
Merseyside
Tel: 0151 931 5009
Harris Performance Products
Hertfordshire
Tel: 01992 532501
Grand Prix Racewear
Northamptonshire
Tel: 01327 855585
Hawkshaw Motorcycles
Liverpool
Tel: 0151 9490991
Graphix
Staffordshire
Tel: 01782 570010
Haynes Publishing
Somerset
Tel: 01963 440635
Greenmonkeywholesale.com
Staffordshire
Tel: 0845 561 0080
HD Tools
W.Sussex
Tel: 01798 813837
Greeves Motorcycle
Essex
Tel: 01245 227667
Hebo UK Racing
London
Tel: 020 8314 0888
Griffin Shopfittings
S.Yorkshire
Tel: 0114 270 1370
Hein Gericke (UK)
N.Yorkshire
Tel: 01423 873070
www.goldingbarnraceway.co.uk
Gould Autoplates & Signs
Somerset
Tel: 01275 853853
GP Promowear
E.Sussex
Tel: 01424 716161
GR Ducati
London
Tel: 020 8947 7555
GOODRIDGE
UK
Harrison Billet
Kent
Tel: 01795 477752
One Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
Tel: 01322 526 236
Fax: 01322 528 487
Web: www.hiflofiltro.com
HM Quickshifter
Kent
Tel: 01795 429168
HM Racing
Kent
Tel: 01689 856595
Hobbsport Racing
W.Yorkshire
Tel: 01535 653050
Holeshot PR
Kent
Tel: 01732 761 006
Icat Europe
Warwickshire
Tel: 07734 529441
Icomm
Northants
Tel: 01604 584655
IGM UK
Cornwall
Tel: 01209 217777
ILS (Italian Locking Systems)
East Lothian
Tel: 0131 665 2256/9099
IMP UK
S.Yorkshire
Tel: 01226 202 299
In Car- On Bike
N.Yorkshire
Tel: 01759 302350
Independent Tools Ko-Ken (UK)
W.Yorkshire
Tel: 01422 833440
Indespension
Lancashire
Tel: 01204 478500
Highlight
youryour
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CallCall
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company
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50
July–August 2014
I–K
Indian Motorcycles
Mid Lothian
Tel: 0131 557 5807
John Mockett
E-Mail: john.mockett1@
btopenworld.com
Kawasaki 4U
Staffordshire
Tel: 01785 257611
Institute Of Avanced Motorist
London
Tel: 020 8996 9600
J H Haynes & Co
Somerset
Tel: 01963 440635
Johnson Controls Batteries
Please see VARTA by Johnson
Controls
Kawasaki Motors (UK)
Buckinghamshire
Tel: 01628 856600
Inta Motorcycle Services
Kent
Tel: 01622 688727
J&S Accessories
Cheshire
Tel: 01606 810800
Jon Fraser Exotica
Suffolk
Tel: 01379 870312
Kazimo
Lancashire
Tel: 01282 699 001
Inta-Moto
Wiltshire
Tel: 01249 705926
Jack and Associates
Middlesex
Tel: 07887 642001
Jorade Commercial
Berkshire
Tel: 0118 988 2852
KAZUMA
Intermot
Germany
Tel: +44 (20) 75666345
Jack Lilley
Middlesex
Tel: 01784 420421
JPD Developments
Derbyshire
Tel: 0870 2401165
INTERNATIONAL
DIRT BIKE SHOW
JAYCEE
DISTRIBUTORS
JPI Motorsport Services
Lincolnshire
Tel: 01522 540808
JT Engine Developments
Derbyshire
Tel: 01530 272045
Mortons Media Group Ltd
Tel: 01507 529430
info@dirtbikeshow.co.uk
Now in its second year under the
guidance of Classic Bike Shows
organiser Mortons, the International
Dirt Bike Show remains the
UK’s only, and Europe’s largest,
dedicated off-road bike show.
The 2014 show returns to
Stoneleigh Park in Warwickshire
and will run from Thursday
30th October until Sunday 2nd
November.
There are a number of reasons
why the International Dirt Bike
Show returns to the same facility in
the heart of the UK. These include;
ease of access, plentiful and free
parking for exhibitors and visitors,
and a team of exhibition specialists,
happy to work with the show
organisers and stand holders.
Despite rising costs elsewhere,
Mortons has kept stand costs to
the same cost-effective price and
a tiered payment plan is available
with substantial discounts for early
payment. These savings are well
worth taking advantage of.
Stand space will go on general
sale at the end of March 2014
and prime sites tend to sell out
quickly. Interested exhibitors are
encouraged to book early to avoid
disappointment.
IXS Motorcycle Fashion
Switzerland
Tel: 00 41 41 926 6111
Izax Motorcycle Engineers
Derbyshire
Tel: 01773 875986
Suffolk
Tel: 01473 281838
Fax: 0800 269637
Email: sales@jayceeip.com
Web: www.jayceeip.com
JENKS BOLTS
Essex
01245 361687
www.jenksbolts.com
sales@motoevolution.co.uk
Jtec Sports
Ireland
Tel: 00353 879 107521
JTS Biker Clothing
Leicestershire
Tel: 01530 812121
JT SPROCKETS
Jim Sandiford
Lancashire
Tel: 01706 230396
Jinlun
Staffordshire
Tel: 08712 885 669
One Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
Tel: 01322 526 236
Fax: 01322 528 487
Web: www.jtsprockets.com
Juicy Bike
Derbyshire
Tel: 01298 214040
Jmc Engineering
Merseyside
Tel: 0151 546 0604
Joe Hughes International
Derbyshire
Tel: 01332 769578
Jofama
Leicestershire
Tel: 07811 389416
John Lampkin Imports
W.Yorkshire
Tel: 01535 655970
John Milverton
W.Midlands
Tel: 0121 772 4517
Keihan Systems
Worcestershire
Tel: 01527 518525
Keith Blair
Staffordshire
Tel: 01283 820508
Keith Martin Action Photography
N.E.Lincolnshire
Tel: 01469 573063
Kiddimoto
Somerset
Tel: 01749 871175
Kirkby Tyres
Liverpool
Tel: 08702 428 800
Jepson & Co
Tel: 0114 273 1151
JHS Racing
Somerset
Tel: 0117 986 8844
Warwickshire
Tel: 02476 455 893
sales@petrolscooter.co.uk
www.kazumaquadbikes.co.uk
Kitech Performance
Powys
Tel: 01938 871 590
KJM Trade
Greater Manchester
Tel: 01257 451656
Kleaning Equipment Western
Shropshire
Tel: 01952 502600
Kliktronic
Suffolk
Tel: 01359 242100
K&N Filters (Europe)
Cheshire
Tel: 01925 636950
Knockhill
Fife
Tel: 01383 723 337
K-Lock
Kent
Tel: 01797 367 527
Knox
Cumbria
Tel: 01900 825825
K-Tech Suspension Ltd
Derbyshire
Tel: 01283 559 008
Koelnmesse Gmbh Intermot
Germany
Tel: 0049 221 821 2499
Kais Suspension Services
Greater Manchester
Tel: 01942 896366
Koyo (UK)
Buckinghamshire
Tel: 01908 289 300
July–August 2014
51
K–M
Kriega
Cheshire
Tel: 01829 770767
Langston Motorsports
Surrey
Tel: 01932 850631
KTM Sport Motorcycles
Northants
Tel: 01280 709500
Larsson UK Ltd
Northants
Tel: 01536 265 633
Kudos Software
Devon
Tel: 01548 843586
Lawrence Performance Services
(LPS)
Wiltshire
Tel: 01985 850132
KW Automotive
Kent
Tel: 0870 9907536
Kymco
Shropshire
Tel: 01743 761107
LS2 Helmets
Tel: 01670 856342
LSL
Essex
01245 361687
www.motoevolution.co.uk
sales@motoevolution.co.uk
Lucas Oil Products (uk)
Anglesey
Tel: 01248 723 666
Chain Breaker KitstShades Visor Inserts
Motorcycle Covers t5hermal Inner
Gloves t5hermal Balaclavas
5hermal Neck Warmerst(PPp Puncture
Proofing t Fog X Anti-Mist Spray
Lid X Helmet SanitisertL Plates
Checkout our new product range at
www.LameduckUK.com
Lazertrack
Bedford
Tel: 01767 641489
Lucy Dell Earplugs
Worcestershire
Tel: 01584 781762
LB Restoration Services
Cornwall
Tel: 01208 269746
Lust Racing
London
Tel: 07960 990134
Manheim Auctions
Nottinghamshire
Tel: 0844 856 4610
LAZER HELMETS
(OFF ROAD)
Lydden Hill
Kent
Tel: 01304 830557
Manx Leathers
Isle of Man
Tel: 01624 862632
L&L Imports
Cumbria
Tel: 01697 349295
01527 5422tMBNeduck@hoUNBJMDoN
Manx Mcc
Isle of Man
Tel: 01624 644649
LAMEDUCK
ENTERPRISES
SEE BOX ADVERT
27 Duxford Close
Redditch, Worcs
B97 5BY
Tel: 01527 542269
Fax: 01527 540299
E: lameduck@hotmail.com
W: www.LameduckUK.com
Langcourt
Somerset
Tel: 01934 612226
W.Midlands
Tel: 01384 413841
Fax: 01384 638287
E-Mail: info@feridax.com
Website: www.feridax.com
Lazer (On road)
Compass Sales
Northants
Tel: 08446 860486
LEDwear
Burton-on-Trent
Tel: 01283 480 609
Lexham Insurance
Norfolk
Tel: 0845 6076756
LL t/a Kendall Motor Oil
London
Tel: 020 8961 7292
Kineton Rd
Southam, Warwickshire
CV47 0DR
Tel: 01926 818196
sales@toolconnection.co.uk
www.toolconnection.co.uk
Laser Tools is one of the UK’s
leading tool manufacturers
and distributors and has a
comprehensive motorcycle range
— professional quality tools that will
let you perform a straightforward
service or tackle something that
needs more specialist equipment.
Our free 400-page catalogue
covers general hand tools,
specialist automotive tools,
commercial vehicle tools and our
motorcycle range.To find out how to
stock or to find your nearest Laser
Tools stockist visit www.lasertools.
co.uk or call 01926 818196.
Llexter
Devon
Tel: 0845 4592369
Lloyd Lifestyle
Cumbria
Tel: 01768 483784
Lock Mate Key
London
Tel: 0207 351 7908
Lookwell Bike Fashion BV
Netherlands
Tel: 0031 40 251 0506
Loop Fobs
Derbyshire
Tel: 01283 224404
LPG Scooters
London
Tel: 0208 299 5078
M-Sport Developments
Staffordshire
Tel: 01827 875888
Mapfre Abraxas
Avon
Tel: 01454 616300
M.A.D Services
E.Sussex
Tel: 07710 732888
Maple Signs
Shropshire
Tel: 08707 441130
M/C Electrics
Norfolk
Tel: 01603 400297
Mark 2 Solutions
Peterborough
Tel: 01223 911 409
Madison
Middlesex
Tel: 0208 385 3385
Mark-It UK Distributors
Worcestershire
Tel: 01386 792867
Mag (UK) - M/C Action Group
Warwickshire
Tel: 0870 444 8448
Martin Conquest
Greater Manchester
Tel: 0161 3510324
Mag Europe
Manchester
Tel: 0161 337 4390
Martin Heath Photography
West Sussex
Tel: 07977 596 164
Magicalia Publishing
London
Tel: 020 78438870
Masco
Shropshire
Tel: 01743 761107
Maguire’s Garage
Northen Ireland
Tel: 02890 613141
Masterquote
Hampshire
Tel: 0870 242 0056
Maitland Racing
London
Tel: 020 7485 0473
MAW Solutions
West Sussex
Tel: 01273 493343
Malcolm Rathmell Sport
N.Yorkshire
Tel: 01423 772885
Maxco
Lancashire
Tel: 01204 492 536
Mallory Park Motorsport
Leicestershire
Tel: 01455 842931
Maxton Engineering
Cheshire
Tel: 01928 740531
Manbat
Shropshire
Tel: 01743 460792
Maxxis UK PLC
Suffolk
Tel: 08704 282728
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
52
July–August 2014
M
MB Developments
S.Yorkshire
Tel: 01709 869756
Michael Brandon
Borders
Tel: 01450 373333
Morgan Carbtune
N.Ireland
Tel: 028 9023 9007
Motohart (UK)
Tyne & Wear
Tel: 0845 527 7249
MBM
Northamptonshire
Tel: 01604 713656
Michael Tyres
Norfolk
Tel: 01508 499718
Morris Lubricants
Shropshire
Tel: 01743 232200
Motohaus
Hampshire
Tel: 01256 704909
MBT Customs
Devon
Tel: 01392 666107
Michelin
Staffordshire
Tel: 01782 402000
Mortons Media
Lincolnshire
Tel: 01507 529 342
Moto Impex
West Midlands
Tel: 0121 236 4968
MCA (Aston)
W.Midlands
Tel: 0121 554 6644
Microlon
Wiltshire
Tel: 0844 7042000
Moss Europe
Middlesex
Tel: 020 88672000
Moto Legends
Tel: 01636 605105
McAMS
Lancashire
Tel: 0845 054 1000
Micron Exhausts
Derbyshire
Tel: 01773 876333
Motarrad Handler
Austria
Tel: 0043 2772568230
MCI Tours
Cheshire
Tel: 0161 941 7149
Midwest Marketing
Worcestershire
Tel: 01527 574422
Motex Systems
Somerset
Tel: 01934 424111
MD Racing Products
Somerset
Tel: 01935 429646
Mike Pearce and Sons
Devon
Tel: 01404 890234
Motad
W.Midlands
Tel: 01922 714700
MDL
Derbyshire
Tel: 01773 864420
Missing Link
Northamptonshire
Tel: 01327 857061
Motocom
Buckinghamshire
Tel: 01525 270 100
MDS Battery
Enfield
Tel: 0800 310 2100
Mito UK
Dorset
Tel: 01202 667323
Moto Corsa
Dorset
Tel: 01202 822511
Meguiar’s UK
Northants
Tel: 0870 2416696
MK Powered
Northants
Tel: 01536 484009
Motodirect
Derbyshire
Tel: 01773 864420
Mer Products
Hertfordshire
Tel: 01992 512 698
Mobil Oil Company
Surrey
Tel: 01372 222000
Moto Evolution
Essex
Tel: 01245 361687
Merlin Books
W.Sussex
Tel: 01403 257626
MODE
PERFORMANCE LTD
Motofax
Hampshire
Tel: 02380 511999
Moto GB.co.uk
Lancashire
Tel: 0844 412 8450
Merton College
Surrey
Tel: 0208 4086500
Metasystems UK
Worcestershire
Tel: 01905 791700
6 Silverstone Technology Park
Silverstone Circuit
Silverstone
Northamptonshire
NN12 8TN
Tel: 01327 855999
Website: www.mode
performance.co.uk
Metisse Motorcycles
Oxfordshire
Tel: 01367 870630
Moggstar
Berkshire
Tel: 07932 121468
Metmachex Engineering
Derbyshire
Tel: 01773 836241
Moore International
Dorset
Tel: 01202 743222
MHH Engineering Co
Surrey
Tel: 01483 892772
Moore Large & Co
Derbyshire
Tel: 01332 274254
S.Yorkshire
Tel: 0870 224 2880
E-Mail:
sales@motografix.com
Web: www.motografix.com
MHSS 1st
Cambridgeshire
Tel: 01733 345118
Moore Speed Racing
Dorset
Tel: 01202 746141
MotoGuzzi
Kent
Tel: 0208 2908800
Metal Mule
W.Sussex
Tel: 01273 842094
Moto.GB Distribution
Lancashire
Tel: 0845 0941934
Motogear
Northants
Tel: 01536 485484
MOTOGRAFIX
Moto Magazine
London
Tel: 0207 3329700
Motomecca Spares
Dorset
Tel: 01202 823453
Motoport UK
N.Yorkshire
Tel: 01423 797911
Motorecruit Ltd
Web: www.motorecruit.co.uk
Moto Services (Southern)
Essex
Tel: 07803 086298
Moto Sifam UK
Shropshire
Tel: 01952 580500
Moto X Rivara
Kent
Tel: 01634 849764
Moto-Bins
Lincolnshire
Tel: 01775 680881/680580
Moto-Cal
Mid Lothian
Tel: 0131 2585000
Moto-Master
The Netherlands
Tel: +31 (0)497 68 40 36
MotoNovo
Wales
Tel: 02920 393600
Motoprotect
Tyne & Wear
Tel: 01207 271600
Motorbike Search Engine
Tel: 07941 851 9902
Motorcycle Accessories Direct
Buckinghamshire
Tel: 01494 784898
Motorex
Switzerland
Tel: +41 (0) 629 19 75 75
July–August 2014
53
M–O
MOTORCYCLE
INDUSTRY
ASSOCIATION
1 Rye Hill Office Park
Birmingham Road
Allesley, Coventry
W.Midlands, CV5 9AB
Tel: 02476 408000
Website: www.mcia.co.uk
Motorcycle Industry
Exhibitions (MCIE)
Warwickshire
Tel: 02476 408000
Motorcycle Rider
N.Lincolnshire
Tel: 01652 680060
MPN (Motorcycle Product News)
Cheshire
Tel: 01244 372424
Motorcycle Seatworks
W.Yorkshire
Tel: 01274 604672
MPS
Mid Glamorgan
Tel: 0870 7777 333
Motorcycle Show Traders
Association
Surrey
Tel: 0208 6696400
MTC Exhausts
Lancashire
Tel: 01704 893 337
Motorcycle Sport & Leisure Tours
Cambridgeshire
Tel: 01353 616120
Motorcycle Technics
Suffolk
Tel: 01449 775775
Motorcycle Industry Trainers
Association
Warwickshire
Tel: 02476 408 032
MOTORCYCLE
TRADER
Motorcycle Trade Desk
Essex
Tel: 01375 370451
The oldest motorcycle trade
publication in the world with a
history at the British Library dating
back to 1895. The quality option
trade and industry magazine,
published monthly in a new B5,
user-friendly perfect-bound format.
Ultra competitive new advertising
rates and the best editorial mix
of manufacturer, wholesaler and
dealer profiles, plus business
journal, statistical information,
events and show calendars, MCIA
updates and a wry outlook from
regular columnists. Also on-line at
www.motorcycletrader.net.
Motorcycle Direct
Gloucestershire
Tel: 0870 755 8250
Motorcycle Equipment
Essex
Tel: 01621 857544
Motorcycle Folly
Buckinghamshire
Tel: 08700 750950
Motorcycle Hire
London
Tel: 020 8752 3130
Motorcycle-UK
Surrey
Tel: 0845 2301584
Motorcycletyresuk.com
Essex
Tel: 01708 386931
Motosport Distribution
Tel: 01935 412501
MWM
SYSTEMS
MWM-Systems is a high-tech
low cost company at the forefront
of Professional web design.
Professional Company Web
Sites from £350.00 Support
from £25.00 per month Catalyst,
Dealer Edit & Khaos Control DMS
integrationScreen Savers, Videos,
Print, Corporate ID, Consultancy
and more...All MWM Systems sites
are provided with search engine
optimisation as standard.
Motrac Racing
Cheshire
Tel: 0151 357 1062
NJB Shocks
Essex
Tel: 01206 768392
Norman Hyde
Warwickshire
Tel: 01926 312 119
Norman Motorcycle Equipment
(Italian)
Essex
Tel: 01268 710946
MW Leathers
London
Tel: 020 8471 3933
Norton Motors
Staffordshire
Tel: 01889 586557
NRP
Greater Manchester
Tel: 0161 832 8646
N-Duro MEC Performance Axles
Mid Glamorgan
Tel: 0844 357 2486
National Motorcycle Dealer
Association
(Formerly The MRA)
nmda@rmif.co.uk
Tel: 01788 538332
National Motor Museum Beaulieu
Hampshire
Tel: 01590 614614
National Motorcycle Training
Agency
Leicestershire
Tel: 01949 861966
NCI Biker Rescue
N.Yorkshire
Tel: 0870 9012999
Unit 11 Ensign Business Centre
Westwood Business Park
Westwood Way
Coventry
W.Midlands, CV4 8JA
Tel: 0800 876 6696
E: info@mwm-systems.co.uk
W: www.mwm-systems.co.uk
Nitron Racing Shocks
Oxfordshire
Tel: 01993 849449
Multi Car Ramps
Berkshire
Tel: 0118 988 2852
Motorcycle Racer
Cambridgeshire
Tel: 01925 438 062
Motorcycle Trade Expo
Devon
Tel: 01237 422660
30 - 34 High Street
Hailsham
East Sussex
BN27 1DW
Tel: 01273 616040
Fax: 01273 514417
E: office@motorcycletrader.net
W: www.motorcycletrader.net
Muc-Off
Dorset
Tel: 01202 307790
Nitro Racing
Tel: 01768 483 786
Oakley UK
Hertfordshire
Tel: 01462 475475
Oakmain
Wales
Tel: 01495 248977
Oberon Performance
Hampshire
Tel: 023 9248 1188
Ocean Media
London
Tel: 0207 7728300
ÖHLINS
RACING UK
Neo-Trac
W.Sussex
Tel: 0870 143 1987
Nev Communications
Essex
Tel: 01245 465241
Nevis Marketing
Tel: 01425 478936
Newton Equipment
Essex
Tel: 0208 594 7990
NGK Sparkplugs (UK)
Tel: 01442 281000
Nick Stephenson Marketing
Surrey
Tel: 01306 711093
Nikwax Waterproofing
E.Sussex
Tel: 01892 786400
Office: Instrumentvägen 8-10
Mail: Box 722, S-194 27 Upplands
Väsby, Sweden
Tel: +44 (0)203 286 3127
Mob: +44 (0)7500 045 164
E: chris.witter@ohlins.se
Web: www.ohlins.com
Oily Rag Clothing
Gloucestershire
Tel: 01242 239571
Omega Tools
Cumbria
Tel: 01539 739733
On Two Wheels
Glamorgan
Tel: 08712 009 030
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
54
July–August 2014
O–P
One Industries
Tel: 01404 549 696
Onestyle (t/a OSX)
London
Tel: 0207 702 2288
Onfire UK
Staffordshire
Tel: 44 (0)1283 537 722
Online Off Road.com
Devon
Tel: 01752 342407
Ontime Media
Northants
Tel: 01327 856161
Origin Financial Services
Greater Manchester
Tel: 0845 602 3676
PA Promotions
Norfolk
Tel: 01603 487061
Performance PR
Greater London
Tel: 0208 5413434
PJ1 Oils
W.Yorkshire
Tel: 01924 477252
Paf Systems
Northamptonshire
Tel: 01933 403555
Pete Dalton
Lincolnshire
Tel: 01507 343315
PJB SECURITY
PRODUCTS
Pama
Cheshire
Tel: 0161 494 4210
Peter Henshaw
Dorset
Tel: 01935 389357
Panchos Offshore Accessories
Guernsey
Tel: 01481 240576
Peter Philpott Spares
Kent
Tel: 01303 264770
Parts Xpress
Tel: 0845 466 1800
Petrolscooter
W.Midlands
Tel: 02476 455893
Paaschburg & Wunderlich Germany
Tel: +49 40 248277-0
Pembrey
Carmarthenshire
Tel: 01554 891042
Pidcock Motorcycles
Nottingham
Tel: 0115 946 2233
Design / Manufacturer of
Motorcycle / Scooter Quad and
Garage Door security products.
Specialist in Bolt Down and
Built In anchors, Sold Secure Gold
approved products include- Red
Alert Double Bridge, Bullpoint,
Immobiliser, Taurus Bullring,
Concave & ATV Anchors, Garage
Defenders including the NEW
Secure A Door for Up and over
& Roller shutter doors, Squire
Ex-Caliber 16mm security chains,
NEW 19mm Untouchable security
chain & Untouchable Lock,
padlocks, Disc-Locks, Shed/ Van
Hasps etc. All enquiries welcome,
Wholesale price list available to
Trade customers, email us for price
list password, thirty day terms to
account holders, no minimum order
value, carriage free on net orders
over £400.00, Direct despatch to
your customer now available, next
day delivery from stock.
Pendragon PLC
Derbyshire
Tel: 01332 292777
Pincus Displays
E.Sussex
Tel: 01273 570770
Poeton Aptec
Gloucestershire
Tel: 01452 300800
Performance Direct
Essex
Tel: 0800 8119349
Pinewood Computer Solutions
W.Midlands
Tel: 0121 6976659
Polar Power Batteries
W.Yorkshire
Tel: 01274 355630
Performance Friction (Europe)
Oxfordshire
Tel: 01295 21020
Piperscross
Northamptonshire
Tel: 01604 707 750
Polaris Britain (Victory M/C’s)
Warwickshire
Tel: 01675 437240
Performance House
Surrey
Tel: 01737 780880
Pirelli Metzeler Moto UK
Staffordshire
Tel: 0845 6094949
Pole Position Racing
London
Tel: 0207 4077050
Performance Motorcycle Parts
Perth & Kinross
Tel: 01796 482507
Pirelli Tyres
Staffordshire
Tel: 01283 525252
Polygon Engineering (P.E.S.T.)
Gloucestershire
Tel: 01452 380883
Performance Parts Direct
S.Yorkshire
Tel: 0114 2581151
PJ Engineering
Lincolnshire
Tel: 01673 858150
PM Tuning
Lancashire
Tel: 01524 850800
Performance Parts
Northants
Tel: 01327 706 139
PJ Motorcycles Engineers
W.Midlands
Tel: 01902 307457
Poole Clayton Automotive
Hampshire
Tel: 0126 4334277
Paul N. Blezard, Surrey
Tel: 020 8255 4237
ORO2
PDQ MOTORCYCLE
DEVELOPMENTS
Berkshire
Tel: 01753 730043
Fax: 01753 440415
Website: www.pdq1.com
Osram
Berkshire
Tel: 01744 812221
Pegasus Products (Leeds)
W.Yorkshire
Tel: 0113 261 1586
Pegasus Speed Needs
Hampshire
Tel: 01489 892679
Oulton Park
Cheshire
Tel: 01829 760 301
Overland Custom
Derbyshire
Tel: 01773 608489
Overmarsh Engineering
Derbyshire
Tel: 01332 775139
Owl Sound & Voice
Staffordshire
Tel: 01827 60577
Oxford Products
Oxfordshire
Tel: 01993 862 300
P&P Seating
W.Midlands
Tel: 0121 784 4001
P.A. Factors
Suffolk
Tel: 01502 710930
P3 Performance Engineering
Leicestershire
Tel: 01455 251728
PGD Engineering
Somerset
Tel: 01373 464 252
Phil Ayliff Products
Warwickshire
Tel: 02476 343741
Powys
Tel: 01597 822 666
Email: oro@btconnect.com
Web: www.oro2u.com
Oset Bikes UK
East Sussex
Tel: 08432 892890
PFK Ling
Norfolk
Tel: 01379 851080
25 Parnall Rd
Fishponds
Bristol
Somerset, BS16 3JF
Tel: 0117 965 9240
Fax: 0117 965 3263
E-Mail:
info@pjbsecurity.co.uk
Website:
www.pjbsecurity.co.uk
Phil Griffin Agencies
W.Midlands
Tel: 01384 873275
Piaa UK
Somerset
Tel: 01934 818430
Piaggio
Kent
Tel: 0208 2908800
July–August 2014
55
P–R
Quadlock UK
Somerset
Tel: 01963 34932
Pro-Clean Distribution
Dorset
Tel: 01305 759 966
The strong manufacturer/consumer
relationship they have enables
Putoline to produce only the finest
of products for all motorcycle
applications. Putoline’s exceptional
product range is enhanced by their
customer service, which is second
to none. Putoline Distribution takes
pride in providing dealerships
throughout their UK network with
a highly professional and friendly
service.
Promark PR & Marketing
Surrey
Tel: 01293 823890/1
PVA Technical File Services
Northants
info@pva-pipe.org.uk
Proteus
Berkshire
Tel: 0118 9737409
PWS Leicester
Leicestershire
Tel: 0116 261 9198
Proto UK
Tyne And Wear
Tel: 0191 2720777
Pyramid Plastics
Lincolnshire
Tel: 01427 612536
Lodge Farm
High Toynton
Horncastle
Lincs LN9 6NR
Tel: 01507 522900 / 523900
E-mail:
sales@quadzillaquads.com
Web:
www.quadzillaquads.com
products: AccuMate, BatteryMate
battery reclaimers, Bike-Lift,
CarbClik, ECON, Facom, Fuchs
Dynamometers, IgnitionMate,
OptiMate, ProBike, Profi, Souriau,
Shadowfax, SynchroMate,
Tecalemit, VacuumMate, Microgas,
ProTech, Texa Axone.
Portfolio UK
Cheshire
Tel: 01625 856000
Powerbronze
W.Sussex
Tel: 01903 783222
Predator Exhausts
Hertfordshire
Tel: 01707 334050
Pressplan Travel
Hertfordshire
Tel: 0845 6441381
Pretech
Berkshire
Tel: 01189 573123
Principal Insurance
Manchester
Tel: 0808 178 7921
Pro Tech Suspension Services
Lancashire
Tel: 01257 254760
Pro Twins
Surrey
Tel: 01342 892888
Pro X Racing Parts
Tel: 0845 450 1448
Pro-Bolt
Gloucestershire
Tel: 0800 0185500
Pro-Mar Distribution
West Sussex
Tel: 01403 240473
PROBIKE
Protyre
Hampshire
Tel: 01962 774437
PS International
Surrey
Tel: 01276 65554
Q8 Oils
W.Yorkshire
Tel: 0113 2350555
Pump-X (UK)
Gloucestersire
Tel: 01242 579362
QB Display Cubes
Norfolk
Tel: 01953 889499
Puncturesafe UK
Devon
Tel: 0870 241 3730
QB Motorcycles
W.Midlands
Tel: 01384 637168
Prospeed UK
Lancashire
Tel: 01704 895600
QUAD MAGAZINE
Protec Q
Somerset
Tel: 0870 0110112
Unit 4 Sterling Business Park
Salthouse Rd
Brackmills
Northants, NN4 7EX
Tel: 01604 660555
Fax: 01604 660444
E-Mail: sales@probike.co.uk
Web: www.probike.co.uk
The UK’s largest supplier of
dedicated motorcycle workshop
equipment. Range includes
hydraulic, pneumatic and electric
motorcycle lifts, motorised
computer wheel balancers, auto
tyre changers, MoT equipment,
Fuchs dynamometers, gas
analysers, computer diagnostic
analysers, ignition testers, battery
reclaimers, ultrasonic cleaners,
carburettor stands, cooling fans,
exhaust extraction systems, waste
oil collection, waste oil heaters,
compressors, air tools, airline
equipment and installations, advice/
design work undertaken, vast range
of hand tools. Exclusive and named
Protech Automotive UK
Berkshire
Tel: 0118 9312755
PUTOLINE
DISTRIBUTION
Blue Diamond House,
Stirling Way,
Market Deeping,
Peterborough,
PE6 8AS
Tel: 01778 349 333
Fax: 01778 348 080
E: sales@putoline.co.uk
W: www.putoline.com
www.facebook.com/PutolineUK
www.twitter.com/PutolineUK
Putoline Oil is 100% dedicated to
producing top quality products,
purely for the motorcycle industry.
Quantya
Gloucestershire
01531 890 955
QUADZILLA
Synonymous with distributing
market-leading products at prices
that make them accessible to a
wide range of customers, Quadzilla
offers the UK’s largest range of on
and off-road quads and buggies
with machines from 50cc through
to 800cc, and has done so for over
a decade.
The importer stocks a huge
selection of spare parts and QZ
branded accessories and provides
a full 12-months’ parts and labour
warranty on all products.
As a brand, Quadzilla
advertises more than any other
supplier in the sector, and in many
divers types of media.
If you have a customer,
Quadzilla has a product to suit.
Quill Tradezone
Cheshire
Tel: 01942 721744
30 - 34 High Street
Hailsham
East Sussex
BN27 1DW
Tel: 01273 616040
E: editor@quad-online.co.uk
Web: www.quad-online.co.uk
The UK’s only quad and ATVdedicated website catering for all
facets of the industry.
Highly valued by web visitors
and advertisers alike, Quad Online
includes latest news, calendar
of events, club listing, features,
machine tests, race reports, reviews
and information.
For competitive advertising
rates, call Rod Sopp on 01273
616040.
R&G
Hampshire
Tel: 01420 89007
R&S Performance Centre
Nottinghamshire
Tel: 01909 482670
Racebikebitz
Hertfordshire
Tel: 01763 249807
Race By Design
Surrey
Tel: 01342 833999
Quad Master
Shropshire
Tel: 01743 792355
Race Fit
Derbyshire
Tel: 01629 735 071
Quadmaxx
Wales
Tel: 01792 860362
Race FX
Tel: 0845 450 1448
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
56
July–August 2014
R
Race Plain
Wiltshire
Tel: 01722 743989
Regina International UK
Lancashire
Tel: 01254 661116
Retails Motor Industry Training
(Technical Training) REMIT
Tel: 0115 975 9550
Riders (Yeovil) Ltd
Somerset
Tel: 01935 421681
Race Products
Lincolnshire
Tel: 01673 842704
Reivers Wholesale
Cumbria
Tel: 01697 343240
Rev and Go
Nottinghamshire
Tel: 07808 770368
Rieju UK
Lincolnshire
Tel: 01522 589121
Race Spec
Gloucestershire
Tel: 01684 299699
Renntec
Dorset
Tel: 01202 826722
Rev Gomm
W.Midlands
Tel: 0121 3604279
Rizoma
Italy
Tel: 0039 0331 242020
Racer UK
Hampshire
Tel: 07802 831781
Renold Chain
Staffordshire
Tel: 01283 512940
REV’IT Sport International
The Netherlands
Tel: +31-412 696740
Road Racing Ireland
N.Ireland
Tel: 02891 828 211
Racing Lines (GB)
Derbyshire
Tel: 01332 331716
Renthal
Cheshire
Tel: 0161 406 6399
Revs Suspension
W.Midlands
Tel: 0121 501 3321
Rob Hunter & Co
Somerset
Tel: 01749 880615
Rage Motorsport
Bedfordshire
Tel: 01582 477477
Respro (UK)
London
Tel: 020 7721 7300
RH Claydon
Suffolk
Tel: 01284 700748
Robinson Foundry
Kent
Tel: 01227 454366
Ramair Filters UK
Wiltshire
Tel: 01980 623 401
Retail Motor Industry Federation
London
Tel: 0207 580 9122
Rhencullen
Leicestershire
Tel: 01455 890345
Rockingham
Northamptonshire
Tel: 01536 500500
Rampdale
Hertfordshire
Tel: 0844 8156125
REDCAT
MARKETING
Rhino Dyno
Surrey
Tel: 020 8665 0488
ROCK OIL CO
Rapid Moto Distribution
Somerset
Tel: 01935 863988
M A R K E T I N G
L I M I T E D
30 - 34
High Street
Hailsham
East Sussex, BN27 1DW
Tel: 01273 616040
Fax: 01273 514417
E-Mail: office@redcat.co.uk
W: www.motorcycletrader.net
Rauf U
London
Tel: 0208 5567403
Rawland
London
Tel: 0208 926 8011
Ray Archer
Tyne & Wear
Tel: 0191 2701393
Reactive Suspension
Yorkshire
Tel: 01347 811 529
Readspeed Scooters Ltd,
Worcester
Tel: 01299 828037
Rebel Dogg MCT School
Oxfordshire
Tel: 01295 270785
Redwing Shoe Co
Essex
Tel: 01702 712990
Reevu
Tyne & Wear
Tel: 0191 418 7755
Reflex Racing
Essex
Tel: 01268 548108
Reg Mills Wire Wheels
Dorset
Tel: 01258 857700
Redcat Marketing Limited is a full
marketing and PR service agency
offering advertising, PR, design/
print, website, press relations and
copy writing services.
Redcat is the publisher of
Motorcycle Trader, a businessto-business motorcycle
trade-dedicated free-of-charge
publication published 10 times
a year. Trader offers a diverse
range of informative, interesting
and factual industry and business
editorial articles as well as the
Motorcycle Trader Directory. The
hard-copy magazine is reproduced
in a digital page-turning edition
on-line at www.motorcycletrader.
net and is supported by Trader
Daily News; an electronic newsletter
containing pertinent industry and
business news snippets and
distributed to just over 7,000
recipients.Redcat also supports
the Quad and ATV industry with
a topical news and feature-led
website;
www.quad-online.co.uk
Remit Training
Nottingham
Tel: 01623410033
Rhino Goo
Wales
Tel: 07951 5603290
Rhino Protect
London
Tel: 0870 803 0187
RHT Marketing
W.Yorkshire
Tel: 01924 477252
Ride Out for Spinal Research
Surrey
Tel: 01483 898786
Rider Support Services
London
Tel: 020 8246 4900
Riders For Health
Northamptonshire
Tel: 01327 300047
Rip n Roll Systems
Surrey
Tel: 01483 425506
RK Sports
Tyne & Wear
Tel: 0191 2612241
RNT Fastners
Derbyshire
Tel: 01332 738646
Roadsure Insurance
Northamptonshire
Tel: 0808 1601045
Riders Offshore
Guernsey
Tel: 01481 258520
Cheshire
Tel: 01925 636191
Email: mail@rockoil.co.uk
Web: www.rockoil.com
Rolls Racing Designs
Cornwall
Tel: 01566 774395
Roy Collins Motorcycle Security
Co.Durham
Tel: 0191 378 2142
Roy Thersby Wire Wheel Services
Cleveland
Tel: 01642 612784
RS Motorbike Paint
S.Yorkshire
Tel: 01226 241126
RS WORKSHOP
EQUIPMENT
Unit 28 Barnwell Manor Industrial
Estate
Barnwell
Peterborough
Cambs
PE8 5PL
Tel: 01832 741007
Fax: 01832 741008
E-Mail:sales@rsworkshop
equipment.co.uk
Website: www.rsworkshop
equipment.co.uk
The Trades leading supplier of
premium workshop equipment. Our
July–August 2014
57
R–S
comprehensive rage of dedicated
Motorcycle workshop equipment
includes electro hydraulic and
hydraulic motorcycle lifts, scissor
jacks, Atv lifts, Mot equipment,
brake testers, headlight testers,
laser alignment, static and dynamic
wheel balancers, automatic tyre
changers, exhaust extraction
systems, gas analysers, diagnostic
fault code readers, paddock
stands, compressors, static
benches, parts washers, airline ring
mains, oil lube systems, waste oil
drainers, pillar drills, presses, off
set carb adjusters, chain breakers,
vacuum gauges, hand tools, spare
parts, service, service contracts,
installations, finance, Mot drawings,
site inspections, building work and
unlimited advice. Demonstration
and training facilities. Balco, JohnBean, Motomoclós, Durnbury,
Protec, Texa Axone, Accu-Track,
Sealey, Samoa.
RST Motorcycle Clothing
Derbyshire
Tel: 01773 864420
Rush Racing
Devon
Tel: 01404 549696
Scorpion Automotive
Lancashire
Tel: 01257 249 928
Silkolene Lubricants
Staffordshire
Tel: 01782 203 700
Sonic Communications
W.Midlands
Tel: 0121 7814400
Scorpion Exhausts
Derbyshire
Tel: 01773 744123
Silverstone
Northamptonshire
Tel: 0844 372 8200
Sorrymate.com
Cheshire
Tel: 0845 676 9077
Scotfactors
Angus
Tel: 01382 461441
Sinnis International (UK)
E.Sussex
Tel: 01273 506 306
SOS M/C Recovery
Tel: 08442 484858
Scott Leathers
Co Durham
Tel: 01833 638913/08833
Skidmarx UK
Dorset
Tel: 01305 780808
Scottish Motorcycle Show
Mid Lothian
Tel: 01926 835782
SLD UK
Lincolnshire
Tel: 01522 691244
Scottoiler
Glasgow
Tel: 0141 955 1100
Slick Fairings
Norfolk
Tel: 08000 434099
Screenflow Manufacturing
Dorset
Tel: 01202 528153
Slick Marketing
Oxfordshire
Tel: 01235 530689
Sealey Group
Suffolk
Tel: 01284 757 500
Slipstream Tuning
Kent
Tel: 01732 743248
Seaton Tuning
Tel: 01206 866 400
Slow Gold
West Glamorgan
Tel: 01656 746984
Shell UK Oil Products
Greater Manchester
Tel: 0800 7318888
S.O.S Motorcycle Recovery
Lincolnshire
Tel: 08442 484 858
SamcoSport
Mid Glamorgan
Tel: 01443 23846
Shephards
Kent
Tel: 020 8460 9999
Shift Europe
Tyne & Wear
Tel: 0191 4876300
Sammy Miller Museum
Hampshire
Tel: 01425 616644
Santander Consumer Finance
(UK) plc
Surrey
Tel: 0871 200 4250
Shippey PR
Devon
Tel: 01548 821778
Shmuc
Tel: 0754 556 1521
Shop Offshore
Guernsey
Tel: 01481 266415
Schuurman (UK)
Peterborough
Tel: 01778 561 061
Showtrax International
Bedfordshire
Tel: 01234 709966
Schwalbe UK
Shropshire
Tel: 01952 602 680
Sidecar Moto Cross Association
Berkshire
Tel: 0118 961 7458
Scooter Giant
London
0845 269 9049
Sifam
Leicestershire
Tel: 07754 144797
Scooteria
Dorset
Tel: 07764 474952
Sigma Performance
Kent
Tel: 07881 820748
Scooters-R-Us
Kent
Tel: 01892 730407
Smalley Cross Scooter Centre
Derbyshire
Tel: 01332 881882
Smartwater Europe
Shropshire
Tel: 0870 242 8899
SMC GB
Devon
Tel: 01626 335764
Smiler Racing and Fabrications
Norfolk
Tel: 01493 369834
Smiths Services
Yorkshire
Tel: 01977 668256
Snetterton
Norfolk
Tel: 01953 887 303
Snobs Ultimate Customs
London
Tel: 0208 5668881
SolarTrack PLC
Essex
Tel: 01245 249382
Sold Secure
Northants
Tel: 01327 264687
Solent (UK)
Hampshire
Tel: 02392 505322
Sound Distribution
Lancashire
Tel: 01942 604616
SP Engineering
Somerset
Tel: 01373 474 740
Spares GB
London
Tel: 020 8540 7155
Spares Unlimited
N.Humberside
Tel: 01482 320385
SPARX racing
London
Tel/Fax; 020 8553 4440
Spec Racing
France
Tel: 0033 546 979999
Specialised Exhausts Systems
Surrey
Tel: 020 8648 7486
Specials Scotland
Strathclyde
Tel: 0141 954 4225
Specialty Sports Europe
W.Midlands
Tel: 02476 705444
Speedaway
W.Midlands
Tel: 0121 559 1270
Speedycom Performance
Derbyshire
Tel: 01298 816 633
Spidi UK
Northants
Tel: 01536 526460
Spitfire Products
Cheshire
Tel: 01565 632991
Sport & Leisure 2
Lincolnshire
Tel: 01522 868204
SPR Race Products
Nottinghamshire
Tel: 01159 216958
Sprint Manufacturing
Wiltshire
Tel: 01985 850821
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
58
July–August 2014
S–T
Stan Stephens Two Stroke Centre
Kent
Tel: 01732 760337
Supermoto International Magazine
Cambridgeshire
Tel: 01945 772082
Staniforth Motorcycle
S.Yorkshire
Tel: 0114 246 2027
Supersprox
Powys
Tel: 01531 631266
Starco GB
Staffordshire
Tel: 01889 571000
Supertracker
Hampshire
Tel: 023 8044 3325
Stomp UK
Tel: 0845 257 1056
Surf & Turf
Cheshire
Tel: 01925 819608
Storm Buggies
E.Sussex
Tel: 01825 841253
Stradway Vending
Worcestershire
Tel: 01299 250007
Sub Zero Technology
Leicestershire
Tel: 0116 2402634
Sue Me
Tel: 01707 852 244
Suffolk Wheel Building
Suffolk
Tel: 01473 745380
Suitrak
Bedfordshire
Tel: 0783 443 9005
Sumi Trading
The Netherlands
Tel: 0031 71 5120866
Superbike Magazine
Surrey
Tel: 0207 608 6511
Superbike Rental
Essex
Tel: 01277 366602
Superchips
Buckinghamshire
Tel: 01280 816781
Torco Racing Oils
E.Yorkshire
Tel: 01377 236170
Thaw
Leicestershire
Tel: 0116 257 0088
Total UK
W.Yorkshire
Tel: 01977 636200
Swen (Europa)
S.Yorkshire
Tel: 0114 245 0377
The Bike Insurer
Tel: 0870 2258207
TR Distribution
Leicestershire
Tel: 0116 2750719
Swinton
Manchester
Tel: 0800 0687988
The Funding Corporation
Cheshire
Tel: 01244 625600
The Institute of the Motor Industry
Hertfordshire
Tel: 01992 511521
STX Bike Gear
Kent
Tel: 01795 424428
Supamotos UK
Cambridgeshire
Tel: 01733 579130
Trail Tech Products
Galashiels
Tel: 01896 753111
Top Shot Jackets
Cheshire
Tel: 01260 270763
Torque Bike – Motorcycle Trade
Insurance
Norwich
Tel: 0845 467 8737
Stuff 4 Bikes
S.Yorkshire
Tel: 01302 881919
Suomy UK
Herefordshire
Tel: 01531 631272
Lancashire
Tel: 01282 606787
Tomahawk Tyres
W.Midlands
Tel: 0121 777 4520
Thatcham
Berkshire
Tel: 01635 868855
Suzuki GB
Buckinghamshire
Tel: 01908 336600
Storm Waterproofing (UK)
Derbyshire
Tel: 01773 521 309
TEXA UK
T-Trac UK
W.Sussex
Tel: 01902 746972
The M Partnership
Worcestershire
Tel: 01584 881651
TA Engineering Supplies
Lincolnshire
Tel: 01724 763773
The Monogram Group
Oxfordshire
Tel: 01295 768903
Talon Engineering
Somerset
Tel: 01935 471508
The Mulberry Group
Oxfordshire
Tel: 01869 277077
Tay Trading International
Shropshire
Tel: 01952 580500
The Performance Company
Northamptonshire
Tel: 08450 603020
Tecalemit Garage Equipment Devon
Tel: 01752 219111
The Tool Connection
Warwickshire
Tel: 01926 818196
Techno-Weld
Oxfordshire
Tel: 01993 851028
Technology In Motion
London
Tel: 020 89449919
Tecstar
Cambridgeshire
Tel: 01480 399499
Terry Shepherd Tuning
Lancashire
Tel: 01695 574454
Thermoflash UK
Warwickshire
Tel: 01295 771088
Thoroughbred Covers
W.Yorkshire
Tel: 01132 795079
Three Bond
Buckinghamshire
Tel: 01908 285000
Three Cross Motorcycles
Dorset
Tel: 01202 810 100
Titanium International
W.Midlands
Tel: 0121 789 5764
TJ Wassell
Staffordshire
Tel: 01543 428614
Tracker Network (UK)
Middlesex
Tel: 01895 234567
Trade Bikes
Hampshire
Tel: 023 92 639372
Trade Direct
S.Yorkshire
Tel: 01142 570111
Tradeck
Cheshire
Tel: 0870 7580250
Traderbike
Tyne & Wear
Tel: 01207 271600
TradeZone(Quill Exhausts)
Cheshire
01942 721 744
Trail Riders Fellowship (TRF)
Shropshire
Tel: 01782 833222
Tran Am
Hampshire
Tel: 01425 620580
Transatlantic Trading Co
London
Tel: 0870 2005511
Trellesport
Cornwall
Tel: 01288 350588
Trev’s Custom Services
W.Midlands
Tel: 024 76 448811
Tri-Peek International
Essex
Tel: 01799 524098
Tri-Sphere
Staffordshire
Tel: 01785 282864
July–August 2014
59
T–V
Trials & Motocross News
Lancashire
Tel: 01524 834030
Vac-Bag Products
Northamptonshire
Tel: 01832 733115
VE (UK) celebrate 25 years
of wholesaling both Scooter
performance parts, standard
replacement parts, and scooter
accessories. VE not only supply
parts for Scooters, but also for
Ape” 3 wheelers, Moto 50/125
(lightweight m/cycles), and Quad/
ATV machines.
VE are the exclusive importers
for Malossi performance products,
Giannelli scooter exhausts,
Mazzucchelli crankshafts, NZI
helmets, Corazzo scooter clothing,
NewFren friction equipment,
LeoVince scooter exhausts, Faco
scooter accessories, Ventico
drive belts, Dunlop scooter tyres,
Scorpion scooter exhaust systems..
VE is also a leading wholesaler/
importer for many top brands
including: Dellorto, Polini, TNT,
Athena, Top Performance, Vicma,
Pinasco, Franspeed, Artek,
Schwalbe, and Buzzetti.
VE offers the following services
to their extensive dealer network:
Carriage FREE on all invoices
over £50 nett, fast Drop Shipping
service, over 100.000 parts fitment
list, VE price match to ensure best
pricing, trade orders packed until
6pm, and importantly low trade
prices.
The VE exclusive ‘trade only”
website at www.ve-trade.com
offers 24/7/365 access, with instant
stock check, online chat to assist
dealers, technical support, place
orders online, view VE newsletters,
trade & retail prices to help with
quotes.
VE also provide “FREE” their
complete parts database with
images for your company’s website
online store.
All in all, VE offer a package
to give you confidence that you
are getting the best in service, and
importantly, the top scooter brands.
Contact VE (UK): Tel: 0115 946
2991, Fax: 0115 946 9292,
Web: www.ve-trade.com
Email: sales@ve-trade.com
Varta Automotive Batteries
Buckinghamshire
Tel: 01753 480610
Vectrix
Hampshire
Tel: 01962 777600
VE (UK)
Venhill Engineering
Surrey
Tel: 01306 885111
Two Zero Products
Tel: 01763 275 842
TWS GB
Herefordshire
Tel: 01531 631266
Trikebitz.com
Somerset
Tel: 01460 30170
Tri-Motive Brand Distribution
Glamorgan
Tel: 01792 652 011
Tyre Link (UK)
Staffordshire
Tel: 01827 62174
Tyreart Products
Kent
Tel: 01474 872924
Triple A Racing
Greater Manchester
Tel: 0844 826 0528
Tri-Sphere megaMAX
Stafford
Tel: 01785 282864
Tyresonline.net
W.Midlands
Tel: 0845 2601600
Triumph Motorcycles
Leicestershire
Tel: 01455 251700
UBL Distribution
London
Tel: 020 8655 2225
Trophy UK
Conwy
Tel: 01745 823333
UKEco Scooters
Wirral
Tel: 0800 141 2568
True Track Software
Staffordshire
Tel: 01782 338743
Ultimate Parts
Nottingham
Tel: 0115 9216668
Utag
Hampshire
Tel: 08452 637313
Wrexham
Tel: 01978 667800
TTS Performance Parts
Northamptonshire
Tel: 01327 858212
V2 Mal
Northamptonshire
Tel: 08700 677617
Tucano Urbano
London
Tel: 0208 876 6805
V60 Racing
Surrey
Tel: 01932 353 020
Tuffmap
Isle of Man
Tel: 0870 7477176
Turn A Bikesystem
Middlesex
Tel: 020 8866 0126
Twinshock MX Association
Cumbria
Tel: 01229 463805
Two Brothers Racing
W.Yorkshire
Tel: 0113 2383708
Two Extreme
Worchester
Tel: 0845 609 4311
Two Wheel Centre
Nottinghamshire
Tel: 01623 627 600
Two Wheelers International
Denbighshire
Tel: 01978 869513
Unit 3C Sheet Stores Estate
Off Fields Farm Road
Long Eaton
Nottingham
NG10 4AU
Tel: 0115 946 2991
Fax: 0115 946 9292
E-Mail: sales@ve-trade.com
Website: www.ve-trade.com
Verteci.com
Square Tomato
Herts
Tel: 0845 2020088
Veta UK
West Yorkshire
Tel: 01535 655970
Victory Motorcycles
Warwickshire
Tel: 01675 437240
Villiers Services
West Midlands
Tel: 01384 265797
Vintage Motorcycle Club
Staffs
Tel: 01283 540557
Visorvision Ltd
Befordshire
Tel: 07917 518993
Vemar UK Direct
Cumbria
Tel: 07785 247 021
Visordown
London
Tel: 0207 8438806
Vmaxbitz
Solihull
Tel: 0121 745 955
VMD Vision Marketing & Distribution
Clwyd
Tel: 01492 541004
Vortex
Hants
Tel: 023 9250 3423
VSJ
Cumbria
Tel: 017684 83786
Walker Exhaust Silencers (W.E.S)
Powys
Tel: 01874 623030
Walmsleys Commercial
Insurance Brokers
Wigan
Tel: 0845 224 7952
Warn
West Midlands
Tel: 01384 895700
Wassell
Lincoln
Tel: 01522 888444/8
Watsonian Squire
Glos
Tel: 01386 700907
WD-40 Company
Milton Keynes
Tel: 01908 555400
Weaving Machinery
Worcs
Tel: 01386 49155
Weise Clothing Co
Bristol
Tel: 0117 971 9200
Weldtite Products
North Lincs
Tel: 01652 660000
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
Highlight
company
entry
from
as little
as £20.
sales
team
on 01273
616040
60
July–August 2014
V–Z
Welwyn Tool Group
Herts
Tel: 01707 331111
Westcountry Windlings
Essex
Tel: 01279 731172
Trail and Sport.
Healthy dealer margins are
available in the region of 30 per
cent. Machines and parts are
available on next-day delivery and
all machines carry an unlimited
mileage, 12-month parts and labour
warranty.
WMD
West Performance
Isle of Man
Tel: 0871 6661360
WestCo Batteries
Northants
Tel: 01536 484 009
What Bike?
Peterborough
Tel: 01733 468000
Wheeldon Off-Road Centre
S.Devon
Tel: 01548 821 784
Wholesale Motorcycle
Coventry
Tel: 02476 333319
Wilby
Halifax
Tel: 01422 358 525
Wilstow
Suffolk
Tel: 01284 852001
Wiz Racing Products
Somerset
Tel: 01278 662146
WK BIKES
Yamaha Motor UK
Surrey
Tel: 01932 358000
Yuasa Battery Sales (UK)
Wiltshire
Tel: 08708 500257
Lodge Farm
High Toynton
Horncastle
Lincs LN9 6NR
Tel: 01507 522900/523900
E-mail: henry@wkbikes.com
Web: www.wkbikes.com
Wolf Racing Exhausts
Leighton Buzzard
Tel: 0870 7410667
A comparatively new name in the
UK, launching last year with a range
of quality scooters and motorcycles
sourced from the Far East. Its sister
company, Quadzilla, has been a
leading light in the quad market for
more than ten years, easily topping
the road legal quad market and,
more recently, moving successfully
into the utility and work quad
markets.
On the scooter front, the range
now boasts three 50cc, three
125cc and a 249cc maxi model,
with trade prices starting from
£749.17 plus VAT. These have
recently been joined by the SM50, a
50cc supermoto styled two-stroke
with a manual six-speed gearbox,
and a trio of 125s; the WK Spirit,
WP Motorsport
Tel: 02380 884088
World Of QB Carbon
Notts
Tel: 01949 845172
WP Suspension
Suffolk
Tel: 01284 752102
Zion Motorsport Supplies
Tel: 01530 274 675
Zip Wear
Berkshire
Tel: 0118 9324201
Zircotec
Oxfordshire
Tel: 01235 434320
World’s End Motorcycles
Distribution
Unit 7 Grange Rd Ind Est
Albion St , Southwick
West Sussex
Tel: 01273 595746
E: sales@wmd-online.com
W: www.wmd-online.com
Quality replacement parts for the
motorcycle trade. WMD stocks an
extensive selection of parts and
accessories and, in many cases
one part will fit a multitude of
different marques.
WMD was recently appointed
as the official UK distributor for Devil
Exhausts. The premium quality
French high-performance exhaust
manufacturer has been dominant
in its home market for many years
and is now aiming to repeat that
success in the UK through the
Sussex-based operator.
The Devil range covers all
types of silencers and complete
systems for road, race and off-road
machines with a choice of materials
and finishes. A high-profile retail
motorcycle press advertisement
and PR campaign is planned for the
brand, designed to drive showroom
traffic to Devil stockists.
ZingBikes
Tel: 0845 555 1234
EVENTS CALENDAR
AUGUST
9th - 10th The Carole Nash Great Scottish Bike Show, Royal Highland
Centre, Edinburgh. www.classicbikeshows.com
24th. Normous Newark Autojumble, Newark Showground, Newark.
www.classicbikeshows.com
SEPTEMBER
5th - 6th. 21st Carole Nash Eurojumble, Netley Marsh, Hampshire.
12th – 14th. BMF Tailend, Peterborough Arena. www.thebmfshow.co.uk
OCTOBER
1st – 5th. Intermot, Cologne Exhibition Grounds, Germany.
18th – 19th. 21st Carole Nash Classic Motorcycle Mechanics Show,
StaffordCounty Showground, Staffordshire.
23rd – 26th. CIMAmotor, Chongqing International Expo Center, China.
www.cimamotor.com
30th - 31st. International Dirt Bike Show, Stoneleigh Park, Warwickshire.
NOVEMBER
Wulfsport International
Cumbria
Tel: 01900 873456
Wurth UK
Kent
Tel: 0208 319 6000
1st – 2nd. International Dirt Bike Show, Stoneleigh Park, Warwickshire.
22nd – 29th. Motorcycle Live, NEC, Birmingham.
www.motorcyclelive.co.uk
DECEMBER
July–August 2014
61