Colorado Rocky Mountain Senior Games

Transcription

Colorado
Rocky Mountain Senior Games
1010 6th Street Greeley, CO 80631
www.rmseniorgames.com
Office: 970-350-9433
Fax 970-350-9898
Page 1
Colorado
Mission Statement
We strive to improve the quality of life for adults 50+ by providing athletic and social
opportunities that promote active lifestyles.
Table of Contents
Section 1: What are the Rocky Mountain Senior Games?
Overview and Analysis of the 2014 Games…………………………………….. 3
Section 2: Who Participates in the Games?
Demographic Information on Participants……………………………………… 6
Section 3: Where do the Games Advertise?
Advertising, Communication and Marketing Overview……………….…. 8
Section 4: Why Should I Partner with the Games?
Reasons to Partner with the Games……………………………………………….. 12
Section 5: How do I Partner with the Games?
Levels and Benefits of Supporters………………………………………………….. 12
Office: 970-350-9433
Fax 970-350-9898
Page 2
Colorado
What are the Rocky Mountain Senior Games?
The Rocky Mountain Senior Games began in 1977 as a one-day athletic event sponsored by four
Denver-area senior centers for their members. Sixty adults, age 55+, met at Englewood High
School for track, field, basketball, and swimming events.
The first games stemmed from the notion that opportunity for senior athletic competition was
extremely limited. The originators believed the Games provided a unique opportunity for adults
age 55+ to become involved in a variety of activities and stay fit.
Eventually the games were moved to Greeley where they attracted participants from cities
throughout Colorado. The addition of tennis and bowling tournaments, along with changing the
age to 50+, increased participation as well as out-of-state involvement.
By participating in the Games, athletes have the opportunity to qualify every other year for
competition at the national level.
The games are well known throughout Colorado as well as surrounding communities and
states. The Games encourage seniors to challenge themselves athletically, socially and
intellectually. The future of the Games is very exciting!
"RMSG was an experience that is a highlight of 2014 for me."
~ Peggy Hartmann, RMSG athlete
“The games are well organized, friendly and utilize good facilities.”
~ George Moore, RMSG athlete
Office: 970-350-9433
Fax 970-350-9898
Page 3
Colorado Senior Sports Development Council
The Rocky Mountain Senior Games team with the Colorado Senior Sports Development Council
(CSSDC), which holds the 501c(3) non-profit status for the Games. The CSSDC has a board of
directors from around the state of Colorado, which is the governing body for the organization.
The CSSDC ensures the following goals are met:

Provide sponsorship as well as an array of athletic events for 50+ adults, in the spirit of
the Olympic sports tradition.
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Encourage athletes to maintain and improve their level of health.
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Educate as well as involve the public in creating and managing a positive image of 50+
adults as physically, mentally, and socially active.
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Promote leisure activities that further the growth and continuity of the CSSDC as well as
the Rocky Mountain Senior Games.
2014 Rocky Mountain Senior Games
100
Events
24
Sports
16
Venues
7 Team
Sports
Office: 970-350-9433
Fax 970-350-9898
Page 4
List of Sports
Archery (indoor)
Archery (outdoor)
Badminton
Basketball
Bocce
Bowling
Cycling
Dance
Golf
Pickleball
Power Walking
Race Walk
Racquetball
Road Race
Rowing
Shooting
Shuffleboard
Softball
Swimming
Table Tennis
Tennis
Track & Field
Volleyball
Weightlifting
List of Venues:
Rocky Mountain Archery
University of Northern Colorado
Family FunPlex
Greeley Recreation Center
Anthem Ranch
Highland Park Lanes
Town of Keenesburg (Cycling)
Hensel Phelps Theatre (UNC)
Boomerang & Highland golf course
Heath Middle School
Bittersweet Park
Work Out West
Pawnee Sportsmens Center
Greeley Senior Center
Centennial Park
West View Recreation Center
Office: 970-350-9433
Fort Collins
Greeley
Greeley
Greeley
Broomfield
Greeley
Keenesburg
Greeley
Greeley
Greeley
Greeley
Greeley
Briggsdale
Greeley
Greeley
Westminster
Fax 970-350-9898
Page 5
Colorado
Who Participates in the Games?
Number of unique participants: 727
Number of participants by sport: 917
Gender
Age
Males
39%
61%
Females
Low
42
High
102
Average
68
0
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20
40
60
80
100
Fax 970-350-9898
Page 6
120
Participant Locations
Arizona
New Mexico
Arkansas
Oklahoma
California
Oregon
Colorado
South Dakota
Indiana
Tennessee
Kansas
Texas
Montana
Utah
Missouri
Washington
Nebraska
Wyoming
87.3%
Colorado
30.4%
Nevada
Northern Colorado
40%
Denver
Metro
30%
Front
Range
20%
Southern
10%
Eastern
Office: 970-350-9433
Fax 970-350-9898
Page 7
Colorado
Where do the Games Advertise?
The Games advertise through a variety of media and interpersonal channels to
accomplish marketing and public relations initiatives. Below is an overview of our
marketing audience, networking affiliates, and communication channels.
Marketing Overview
The target market for the Games is comprised of individuals profiled as follows:
 50+ years of age
 Active lifestyle
 Ability to participate in June
Additionally, subpopulations that fit these criteria (or some) are often targ eted:
 Families of individuals 50+
 Athletes 40+
 Retired and enjoying leisure events/sports (billards, bocce, etc.)
Office: 970-350-9433
Fax 970-350-9898
Page 8
Networking
The Rocky Mountain Senior Games has established a network of affiliates, friends, and
supports enabling us to communicate both directly and indirectly within the following
fields to reach our target populations:
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Recreation Centers/Senior Centers
Health Care
Sports and Fitness Outlets
Pharmaceuticals
Workout Centers
Insurance
Finance
Grants/Scholarships
Automobiles
Travel
Media
Restaurants
Retail Stores
Advertising and Communication Channels
Sport Specific Magazines The Games advertise in national sport publications as well as
regional publications. In the past we have worked with GeezerJock, Cobras Bicycle
Racing, Greeley Leisure Connections, Colorado Senior Blue Book, 50+ Marketplace
News, Prime Time for Seniors, and many more. Many of these magazines will publish
articles and athlete stories throughout the year.
Direct Mail We have an in-house database with more than 2,500 individuals who have
participated in the Games. This database is used to mail our newsletters , registration
packets, flyers, and sport specific promotions to past participants.
Additionally, the Games have access to mailing lists from national sports organizations
and regional clubs. This allows us to mail sport specific information to reach indiv idual
Office: 970-350-9433
Fax 970-350-9898
Page 9
participants. For example, in the past we have worked with the USA Table Tennis
Association.
Welcome Bags The Games use welcome bags to insert promotional material and
advertisement for sporting events such as the National Senior Games, Senior Healt h
Fair, and Salute to Seniors Convention. Additionally, the Game’s promotional material
appears in welcome bags from numerous organizations. It is estimated we reach more
than 1,000 seniors annually through welcome bags.
Ambassadors The Rocky Mountain Senior Games has a team of board members that
assist in promotional efforts. The board is dedicated to promoting health, friendship and
fun within the Games. They use every opportunity to spread the word to colleagues,
friends, media outlets, and conferences.
National Sports Organizations The Games are sanctioned by a numerous national sports
organizations allowing us to include our event on their print and digital calendars. In the
past we have worked with USCF (cycling), NSA (softball), USMS (Swimming), USATT
(Table Tennis), USTA (Tennis), USATF (Track & Field), NSGA (National Senior Games
Association), and more.
Website All Rocky Mountain Senior Games information can be found on our website.
Additionally, our website is an important media channel for news stories, press releases,
photos, FAQ, results, event information, etc. As a supporter benefit, Gold Medal
supporters ($2,500 and above) are linked to the Rocky Mountain Senior Games website.
Sponsorship also provides a valuable opportunity to be featured on our website news
stories as well as press releases for traditional media outlets.
Social Media The Games are dedicated to providing fun, interesting, useful, and
engaging information on social media platforms. Currently the Games utilize Facebook
and Twitter on a daily basis. Additionally, the Games utilizes Google + to promote event
information and engagement to Colorado and athletic communities. Our social media
engagement has expanded more than 70% within the last year and will continue to
grow. We use engagement tactics such as trivia questions, personal quotes, event
photos, and prize giveaways.
Radio We have partnered with radio groups enabling us to receive national, regional,
and local coverage. In the past we have worked with KFKA, KOOL 105.1, KCOL, KIIX,
KPAW, KQLF, KSME, and more.
Office: 970-350-9433
Fax 970-350-9898
Page 10
Rocky Mountain Senior Games Program Each year the Games print and distribute more
than 700 official programs to participants and attendees. In addition to event
information, programs include valuable ad space.
Word of Mouth One of more important advertising vehicles is “word of mouth.” A 2006
survey indicated 37% of our participants learned of the Games through word of mouth.
To continue this tradition we strive to make the Games a tradition by providing
dedicated staff, top-notch service, knowledgeable volunteers, healthy environments
and fun!
“Volunteers go out of their way to be courteous and helpful.”
~ Martin Clark, RMSG athlete
“This was the first time my wife played mixed doubles pickleball with me and it
was a very good experience for us.”
~ Joseph Osmann
Office: 970-350-9433
Fax 970-350-9898
Page 11
Colorado
Why Should I Partner with the Games?

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Direct contact with more than 700+ participants
Direct contact with countless numbers of spectators, supporters, family, etc.
Advertising space in the official program
Company website link on the RMSG website
Positive media exposure via press releases, radio, magazines, social media, etc.
Exhibit space in Hospitality Center (10x10 space)
Logo printed and displayed on all Games material
Complimentary tickets to “Celebration of Athletes” ceremony
How do I partner with the Games?
 Title Supporter (2 year commitment)
 Primary Supporter
 Gold Medal Supporter
$10,000
$ 4,000+
$ 2,500+
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Silver Medal Supporter
Bronze Medal Supporter
Blue Ribbon Supporter
Red Ribbon Supporter
$ 1,000+
$ 500+
$ 300+
$ 100+
 White Ribbon Supporter
 Friends of the Games
$
50+
$ 1-49
Office: 970-350-9433
Fax 970-350-9898
Page 12
In-Kind
Monetary donations may be negotiated in combination with in -kind donations, which
would be otherwise purchased by the Games, to achieve the ideal level of support.
Sport Partnership
Supporters may choose to support a specific sport offered by the Games. However,
sport partners are based on availability and the cost of a sport partner is dependent
upon the sport. Please contact our office to see if there is a sport available. Generally, a
sport partnership may include the following monetary donations:



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Silver Supporter
Gold Supporter
Platinum Supporter
Diamond Supporter
2-14 athletes
15-30 athletes
31-49 athletes
50+ athletes
$100
$150
$200
$300
Benefits of Individual Supporters
A list of benefits associated with each supporter level can be found on the following
pages.
Office: 970-350-9433
Fax 970-350-9898
Page 13
Title Supporter
$5,000 Cash
 Principle sponsor of the Rocky Mountain Senior Games
 Sponsor will not be recruited in similar market area
 Logo recognition in all print materials published by the Rocky Mountain
Senior Games including our brochures, newsletters, programs, results book,
and record book
 Recognition as a Title Supporter on our website with a link to your website
 One complimentary registration to the RMSG
 One full-page, camera ready, ad space in the official RMSG program
 Opportunity to place samples or printed material in welcome bags
 Exhibition space at the Games Headquarters-Greeley Senior Activity Center
 Six complimentary tickets to the Athletes Banquet, a dinner exclusively for
supporters, celebrities, dignitaries, athletes, family, and friends
 Verbal thanks and recognition at the Banquet
 Opportunity to display one banner as provided at location of choice
 Company representative may deliver brief remarks at the Banquet
Office: 970-350-9433
Fax 970-350-9898
Page 14
Primary Supporter
$4,000 Cash
$15,000 In-kind
 Primary supporter of the Rocky Mountain Senior Games
and record book
 Recognition as Primary Supporter on our website with a link to your
website
 Use of Games logo and term “Primary Supporter” in your company’s
promotional materials
 One complimentary registration to the RMSG
 Three-quarter-page, camera ready, ad in the official RMSG program
 Opportunity to place samples or printed material in the welcome bags
 Six complimentary tickets to Athletes Banquet, a dinner exclusively for
 Opportunity to display one banner as provided at location of your choice
Office: 970-350-9433
Fax 970-350-9898
Page 15
Gold Medal Supporter
$2,500 Cash
$7,500 In-kind
and record book
 Recognition as Medal Supporter on our website with a link to your website
 Use of Games logo and term “Gold Medal Supporter” in your company’s
 Three-quarter-page, camera ready, ad in the official RMSG program
 Four complimentary tickets to Athletes Banquet, a dinner exclusively for
 Opportunity to display one banner as provided at location of your choice
Office: 970-350-9433
Fax 970-350-9898
Page 16
Silver Medal Supporter
$1,000 Cash
$3,000 In-kind
and record book
 Use of Games logo and term “Silver Medal Supporter” in your company’s
 Half-page, camera ready, ad in the official RMSG program
 Two complimentary tickets to Athletes Banquet, a dinner exclusively for
Office: 970-350-9433
Fax 970-350-9898
Page 17
Bronze Medal Supporter
$ 500 Cash
$1,500 In-kind
and record book
 Use of Games logo and term “Bronze Medal Supporter” in your company’s
 One-quarter-page, camera ready, ad in the official RMSG program
 One complimentary ticket to Athletes Banquet, a dinner exclusively for
Office: 970-350-9433
Fax 970-350-9898
Page 18
Sport Partnership
Fee based on Individual Sport
 Recognition by company name as a “Sport Partner” of the Rocky Mountain
Senior Games in our registration form, official program, and results book
 Use of Games logo and term “Sport Partner” in your company’s
promotional material
 Logo recognition on sign at the opening ceremonies banquet
 On-site exposure at your sport’s venue sites with athletes, guests, and
spectators through the use of signage, product sampling, or distribution of
other promotional materials (signage and other materials to be supplied by
your company)
 Opportunity to place samples in the participants welcome bags
 Opportunity to place an ad in the participants program at a discounted rate
 Partner recognition award to display at your business
 Two complimentary guest passes to the Greeley Senior Activity Center
 Additional specific benefits negotiated with individual partner
Office: 970-350-9433
Fax 970-350-9898
Page 19
Ribbon Supporters
Blue Ribbon Supporters – $300 Cash, $900 In-kind

Recognition by company name as “Blue Ribbon Supporter” in the Rocky Mountain
Senior Games program, results and record book

Opportunity to place samples in the welcome bags

Opportunity to place an ad in the participants coupon book at a discounted rate

Exhibition space at the Games Headquarters-Greeley Senior Activity Center

Supporter recognition award to display at business
Red Ribbon Supporters - $100 Cash, $300 In-kind

Recognition by company name as “Red Ribbon Supporter” in the Rocky Mountain Senior
Games program, results and record book
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White Ribbon Supporters - $50

Recognition by company name as “Red Ribbon Supporter” in the Rocky Mountain Senior
Games program, results and record book




Office: 970-350-9433
Fax 970-350-9898
Page 20
Supporter Commitment
Business:
Address:
City/State:
Zip Code:
Contact:
Title:
Signature:
E-mail:
Telephone:
Fax:
Make checks payable to Rocky Mountain Senior Games
Send to:
RMSG
1010 6th St.
Greeley, CO 80631
Materials:
Only approved TIFF, JPEG, or GIF digital files that meet r equirements and specifications for pixels and weight will
be accepted. All images should be at least 300 dpi when viewed at 100% layout.
The ter m “Rocky Mountain Senior Games”, “RMSG”, or “Greeley Senior Center” may not appear in the ad.
When applicable, a license number must be included in the ad copy. Materials will be returned by request only;
otherwise, materials will be destroyed after one year.
Rate Policy:
The full fee is due at commitment execution. Full payment as well as this signed contract must be rec eived before
the ad will be printed or posted.
There is no guarantee of ad location. In the event of non-payment, RMSG r eserves the right to hold the sponsor
severally liable for such monies as are due and payable.
Supporter Package: (please check)
Title Supporter___
Silver Medal___
Red Ribbon___
Sporting Event Partner___
Primary Supporter___
Bronze Medal ___
White Ribbon___
Payment Received: At Commitment Execution
Office: 970-350-9433
Gold Medal Supporter___
Blue Ribbon ___
Friends of the Games___
Date______
Amount______
Fax 970-350-9898
Page 21
Colorado
Office: 970-350-9433
Fax 970-350-9898
Page 22

Colorado Rocky Mountain Senior Games

Transcription

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