the Programme

The 23rd Annual Conference
Tuesday 15th – Friday 18th September 2009
Sustainable Brands
Hilton Brighton Metropole Hotel,
Kings Road, Brighton,
BN1 2FU, UK
Available to members of MARQUES for bookings received before Friday 26th June 2009
Register online at www.marques.org/conferences
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* Early Bird Discount *
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A Luxury or a Necessity?
PA E R
P
Sustainable Brands
A Luxury or a Necessity?
THE PROGRAMME
It is broadly accepted that the capacity of the planet to sustain the full range of human activity is limited. As the climate system moves beyond the patterns of
natural variability within which our societies and economies have developed and thrived, what is the responsibility of brand owners? Do consumers really care about
sustainability? Does greenwashing work? To what extent can eco-friendly polices be reflected in a trade mark strategy?
Introduction
Brighton is situated on the south coast of England just 1 hour
from London and 30 minutes from London Gatwick Airport.
Nestling between the South Downs & the sea on the stunning
south coast. Brighton offers everything from regency heritage
to beachfront cool. Vibrant, cosmopolitan, energetic, fun,
lively, historic Brighton is a city with a fantastic mix of iconic
attractions, famed nightlife, award winning restaurants, funky
arts and culture.
Accommodation
We have secured accommodation at three four star hotels in
Brighton, the Hilton Brighton Metropole Hotel, Thistle Hotel
and the Barceló Brighton Old Ship Hotel, all within a few
minutes walking distance of each other. Accommodation at
the conference hotel (Hilton Brighton Metropole Hotel) will be
allocated on a “first come first served” basis.
Transfers
Transfers to and from Brighton will ONLY be available from
London Gatwick Airport – Please refer to delegate notes for
further details.
Registration Fees
Subject to availability, special rates have been negotiated for
delegates wishing to extend their stay either before or after
the conference. Rates quoted are inclusive of breakfast.
Members of MARQUES are offered an ‘Early Bird Discount’
for registration for full residential or non-residential packages
booked by Friday 26th June 2009. Please refer to the notes on
the Registration Form for details of available options.
Non-Residential and Modular Registrations
CPD Credits
Social Programme
The Institute of Trade Mark Attorneys (ITMA) will award 12 ITMA CPD
points to the full conference programme and delegates who attend the
Thursday workshops can be accredited with a further 2 ITMA
CPD points.
We are able to offer those delegates who choose to source
their own accommodation or those who live locally, modular
participation in both the conference seminars and the social
activities. Please see the Non-Residential or Modular section
of the registration form.
We have organised an exciting and exclusive social programme
and attendance at these functions is restricted to registered
delegates and registered partners only. Unfortunately we are
unable to offer registrations for social functions only.
On Tuesday evening we will have an informal ‘Sussex by the Sea’
evening in the Hilton Brighton Metropole Hotel, where we will
experience a typical English seaside resort.
On Wednesday evening we will experience ‘The Best of British’
from around the UK in the Brighton Dome and Corn Exchange.
The ‘Gala Dinner and Dance’ on Thursday will be held in the
Hilton Brighton Metropole Hotel.
MARQUES is an authorised course provider under the UK Law Society
CPD Scheme (Ref: BKD/MARQ) and is an accredited training provider of
CPD for the Institute of Legal Executives and the UK Bar Association.
This conference qualifies for up to 11 hours credit.
Certificates of attendance can be issued on request to the
MARQUES Secretariat.
PLEASE NOTE THAT EARLY REGISTRATION IS STRONGLY
RECOMMENDED. THE LATEST POSSIBLE DATE FOR RECEIPT
OF REGISTRATIONS AND PAYMENT OF FEES IS FRIDAY 28TH
AUGUST 2009. UNFORTUNATELY MARQUES CANNOT GUARANTEE
ACCEPTANCE OF YOUR REGISTRATION AFTER THIS DATE.
REGISTRATIONS AFTER MONDAY 24TH AUGUST WILL ONLY BE
ACCEPTED IF PAYMENT IS MADE BY CREDIT CARD AT THE TIME
OF REGISTRATION.
TUESDAY
15TH SEPTEMBER
1000 hrs
1200 hrs
1400 hrs
1800 hrs
1845 hrs
2200 hrs
Meeting of the MARQUES Council
Conference Registration Desks open
Meeting of the MARQUES Teams
Reception for Council, Speakers and First Time Attendees
Welcome Reception ‘Sussex by the Sea’ - Durham Room
The Hilton Brighton Metropole Hotel
MARQUES Midnight Sponsored Bar - Regency Room
The Hilton Brighton Metropole Hotel
WEDNESDAY
16TH SEPTEMBER
0900 hrs FORMAL OPENING & REVIEW OF ACTIVITIES
Guido Baumgartner, Coty Prestige Lancaster Group GMBH, Germany
Chairman of the MARQUES Council
Andrew Layton, Director of Trade Marks & Designs, Intellectual Property
Office, UK
0930 hrs INTRODUCTION OF THE CONFERENCE THEME
Shane Smyth, FR Kelly & Co, Ireland
Member of the MARQUES Council and the MARQUES Amicus Curiae and Education Teams
0940 hrs SUSTAINABILITY: LUXURY OR NECESSITY?
Why consumers select companies with sustainable credentials; global trends;
what market research tells trade mark and brand specialists and how companies
can review their brand protection programmes to move to more
sustainable platforms.
SESSION CHAIR:
Siân Croxon, DLA Piper LLP, UK
Chair of the MARQUES Brighton Conference Team
GUEST SPEAKER:
Introduction to Brighton & Hove Council’s Sustainability Strategy
Mrs. Ann Norman, Mayor of Brighton
SPEAKERS:
David Green, Deloitte, UK
Nel Hofstra, Erasmus University Rotterdam, The Netherlands
1100 hrs COFFEE & EXHIBITORS
1130 hrs BRANDING SUSTAINABILITY - NOURISHING A BRAND
How to sustain a brand’s value after rebranding.
As environmental brands are developed for the new environment, how does this change the way brands are commercialised?
What issues arise around collective and certification marks e.g. Fair Trade and the
Green Dot (Grune Punkte) sign.
SESSION CHAIR:
Peter Wild, Wild Schnyder AG, Switzerland
Vice-Chair of the MARQUES Programming Team
SPEAKERS:
René Estermann, Myclimate, Switzerland
Markus Müller, Müller Fottner, Germany
Michael Keogh, BP plc, UK
1300 hrs LUNCH & EXHIBITORS
1430 hrs ARRIVING AT A SUSTAINABLE DESTINATION
How do you create and maintain a sustainable brand? What are the issues and
strategies used by experts in terms of filing trade marks and improving brand image
around the globe? How do you revitalize a well-known brand without damaging
its reputation?
SESSION CHAIR:
Patricia McGovern, DFMG Solicitors, Ireland
SPEAKERS:
Rebecca Stephenson, HSBC Bank plc, UK
Margaret Ramage, Alexander Ramage Associates, UK
Marjolijn Vencken, Pleon Nederland, The Netherlands
1600 hrs TEA & EXHIBITORS
1630 hrs A LUXURY AND A NECESSITY
Whether buying an economy class air ticket or a luxury automobile, consumers care
about sustainability. How do two brands at each end of the spectrum reflect this?
What are the lessons for other brand owners?
1030 hrs COFFEE & EXHIBITORS
1100 hrs TOUR OF THE ‘NEW LOOK’ MARQUES WEBSITE
Introduction to information that is available on the MARQUES website
SPEAKER:
Hanne Weywardt, MAQS Law Firm, Denmark
Member of the MARQUES Council and Chair of the MARQUES Publication
and Website Team
SESSION CHAIR:
Shane Smyth, FR Kelly & Co, Ireland
Member of the MARQUES Council and the MARQUES Amicus Curiae and
Education Teams
SPEAKERS:
Francesca Ecsery, Cheapflights, UK
Federica Zambelli, Ferrari, Italy
1115 hrs WIPO – DISCUSSION OF LATEST DEVELOPMENTS
Representatives of WIPO will provide updates on recent and pending changes,
and address questions and matters of concern raised by the audience.
1730 hrs SESSION SUMMATION AND CLOSE
1830 hrs Coaches depart to The Brighton Dome and Corn Exchange for a
‘Best of British’ evening
2200 hrs Shuttle service to hotels commences
2300 hrs Last shuttle leaves for hotels
THURSDAY
17TH SEPTEMBER
0900 hrs FOOD AND HEALTH CLAIMS REGULATIONS: A LUXURY OR A NECESSITY?
From farmer’s markets to toys, water to pet foods, health and welfare issues
are becoming pervasive for consumers. What impact does this have on brands?
What impact does the Food and Health Claims Regulation have on trade
marks and comparable/misleading advertising?
SESSION CHAIR:
Kay Uwe Jonas, JONAS Rechtsanwaltsgesellschaft mbH, Germany
Member of the MARQUES Council and the MARQUES Programming Team
SPEAKERS:
Ralph Thomas, DSM, The Netherlands
Jorge J Casals Ide, Red Bull Gmbh, Austria
Karen Percival, Nestle, UK
SESSION CHAIR:
Knud Wallberg, Sandel, Løje & Wallberg, Denmark
Member of the MARQUES Council and Chair of the MARQUES Trademark Law
and Practice Team
SPEAKERS:
Ernesto Rubio, Assistant Director General, WIPO, Switzerland
Gregoire Bisson, Deputy Director and Head, International Registrations
Systems Legal Section, International Registrations Division, Sector of
Trademarks, Industrial Designs and Geographical Indications,
WIPO, Switzerland
1230 hrs LUNCH & EXHIBITORS
Note - Please see reverse for Workshops and Fridays Programme
THURSDAY
17TH SEPTEMBER - WORKSHOPS
FRIDAY
18TH SEPTEMBER
1415 hrs WORKSHOPS
1. Designs Team - Design: Picking up where trademarks leave off
0930 hrs ANNUAL GENERAL MEETING
0945 hrs ICANN AND THE NEW gTLD PROGRAMME
ICANN plan to open up the domain name system through an open application
process that could see 500 new registries created in the next two years. Why
are they doing this? How will they judge success? Who will be the winners
and losers? Will there be Rights Protection Mechanisms to limit the impact
on trade mark owners?
David Stone, Simmons & Simmons, UK
Chair of the MARQUES Designs Team
2. Amicus Curiae Team - Landmark trademark cases of the European Court of Justice in the pipeline - what to look out for in 2009/2010
Berenika Depo, LDS Lazewski, Depo I Wspólnicy, Poland
Member of the MARQUES Amicus Curiae Team
Carles Prat, Baker & McKenzie, Spain
Member of the MARQUES Council and Chair of the MARQUES Amicus
Curiae Team
3. Cyberspace Team - AdWords and Trade Marks
An overview of developments in North America and Europe with guidance for
participants on monitoring Adwords and what to do if your brand appears in an
unauthorized Adword.
Presented by the MARQUES CyberSpace Team including Janet Satterthwaite,
Venable LLP, USA; Egon Engin Deniz, CMS Reich-Rohrwig Hainz, Austria;
Sylvain Hirsch, I P Twins SAS, France.
4. Regulatory Team - Advertising of health benefits in the food business!
Insight into:
- legitimate promotion of food and beverages
- enforcement by European and national food & drug administrations
Huib Berendschot, AKD Prinsen Van Wijmen N.V., The Netherlands
Vice Chair of the MARQUES Regulatory Team
Michiel Rijsdijk, SteinhauserVandenBrinkHeeziusRijsdijk Advocaten,
The Netherlands, Member of the MARQUES Regulatory Team
Guest Speaker: Yvonne M. Huigen, The Food and Consumer Product Safety Authority, The Netherlands
1615 hrs WORKSHOPS CLOSE
1845 hrs Coaches Depart from hotels to the GalaDinner
1900 hrs Drinks Reception, Gala Dinner and Dance
The Durham and Oxford Rooms - The Hilton Brighton Metropole Hotel
2200 hrs Shuttle service to hotels commences
0200 hrs Last shuttle leaves for hotels
SESSION CHAIR:
Nick Wood, Com Laude, UK
Member of the MARQUES Council and Chair of the MARQUES Cyberspace Team
SPEAKERS:
Karla Valente, Director of Product Services and Communications, ICANN, USA
Bart Lieben, Laga, Belgium
1045 hrs LEWIS GAZE MEMORIAL SCHOLARSHIP PRESENTATION
Guido Baumgartner, Coty Prestige Lancaster Group GMBH, Germany
Chairman of the MARQUES Council
1100 hrs COFFEE & EXHIBITION
1130 hrs OHIM AND THE EUROPEAN COURTS OF JUSTICE –
LATEST DEVELOPMENTS AND CASE LAW
SESSION CHAIR:
Adrian Smith, Simmons & Simmons, UK
Vice Chair of the MARQUES Trademark Law and Practice Team
SPEAKERS:
Charles Gielen, NautaDutilh NV, The Netherlands
Vincent O’Reilly, Director of the Department for IP Policy, OHIM, Spain
Wubbo de Boer, President of the Office for Harmonization in the Internal
Market, OHIM, Spain
1230 hrs PANEL DISCUSSION
1300 hrs CONFERENCE SUMMATION AND CLOSE
Guido Baumgartner, Coty Prestige Lancaster Group GMBH, Germany
Chairman of the MARQUES Council
1315 hrs LUNCH
NOTES FOR DELEGATES
NAME and COMPANY
Please supply the details in the way in which you would like them to appear on your conference
name badge. The use of first names is preferred to initials. Your co-operation would be appreciated.
A1 Full Programme
Includes all professional and social events within the programme from Tuesday evening up to,
and including, lunch on Friday. Please note the full programme does NOT
include accommodation.
A2 Accompanying Spouse/Partner
Includes a full day excursion on Wednesday and all meals and social events in the programme
from Tuesday evening up to, and including, lunch on Friday. Please note that attendance at
formal business sessions is NOT included. This category does NOT apply to business partners
who wish to attend the conference sessions, such persons must register as delegates at the
appropriate rate.
B1 Fully Residential Package
Includes all professional and social events within the programme from Tuesday evening up
to, and including, lunch on Friday and accommodation in a single room on Tuesday, Wednesday
and Thursday nights.
D5 Thursday Afternoon only
Includes lunch and your pre-chosen workshop (Please complete the enclosed form).
D6 Thursday Gala Dinner
Fee includes transfers to and from the Hilton Brighton Metropole Hotel and attendance at the
Gala Dinner and Dance.
D7 Friday Morning only
Fee includes morning coffee, lunch and all conference sessions offered during the morning.
E
MARQUES Membership
If your company is not a member of MARQUES (and never has been) and would like to join
MARQUES to take advantage of the benefits of membership and the reduced member rates
for this conference simply add €370/£335 to your registration and use the Member Rates (or
Members Early Bird rate before Friday 26th June 2009) indicated on the form when calculating
the Total Fee Payable.
F
PAYMENT
FULL PAYMENT MUST BE RECEIVED BEFORE COMMENCEMENT OF THE CONFERENCE.
MARQUES are unable to provide support or assistance with entry Visas until full payment of
the conference fee has been received.
B2 Accompanying Spouse/Partner
Includes a full day excursion on Wednesday and all meals and social events in the
programme from Tuesday evening up to, and including, lunch on Friday and
accommodation in a shared room on Tuesday, Wednesday and Thursday night. Please note
that attendance at formal business sessions is NOT included. This category does NOT apply
to business partners who wish to attend the conference sessions, such persons must
register as delegates at the appropriate rate.
C
Fees once paid are not refundable unless a cancellation is received at least three weeks
before the event (Monday 24th August). In all cases, 25% of the fees paid will be retained to
cover administrative expenses. Delegate substitutions are permitted at any time. In the event
of cancellation by MARQUES, liability will be limited to the return of fees actually paid.
Please Note:
• Registrations made after 24th August MUST be paid for by Credit Card at the time
of registration.
• Admittance to the conference may be refused if full payment has not been received by the
time of registration in Brighton.
Accommodation
Accommodation is subject to hotel availability and will be handled on a first come first served
basis. The rates quoted are inclusive of breakfast.
D1 Tuesday Welcome Reception
Fee includes attendance at the Welcome Reception on Tuesday evening.
D2 Wednesday Full Day
Fee includes morning coffee, lunch, afternoon tea and all morning and afternoon
conference sessions on the day. Attendance at the evening social function is NOT included.
D3 Wednesday Evening
Fee includes transfers to and from the conference hotels to The Brighton Dome and
Corn Exchange.
D4 Thursday Morning only
Fee includes morning coffee, lunch and all conference sessions offered during the morning.
G
TRANSFERS
Complimentary transfers to and from Brighton will ONLY be available from London Gatwick
Airport and to those delegates who register for the Fully Residential (B1) Package. Details of
this service will be sent together with confirmation of registration.
MARQUES Conference Office,
840 Melton Road, Thurmaston,
Leicester, LE4 8BN, United Kingdom
Tel: +44 116 264 0080 Fax: +44 116 264 0141
E-mail: info@marques.org Web: www.marques.org