- Financial Advisor

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Media Kit
k n o w l e d g e f o r t h e s o p h i s t i c at e d a d v i s o r
2014
www.fa-mag.com
FA offers
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Financial Advisor is produced exclusively for independent advisors by one of the most experienced and
respected publishing teams in the industry. Reaching 105,000 independent broker-dealer-affiliated advisors
and registered investment advisors (RIAs), FA offers readers unparalleled ideas and strategies to help them
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online
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the financial services industry. The site also features the continuing education center, channels covering different financial topics, proprietary research surveys, Webcasts, white papers, an events calendar and industryrelated links. FA-mag.com is tablet and smart-phone friendly.
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that directly affect financial advisors and the companies providing products and services to the advisor market.
FA also offers special FA news editions that focus on specific industry topics.
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“F
A is #1 when it comes to keeping up with real-time
market trends and business strategies.”
—FA Subscriber, Signet Research 2012 Subscriber Study
{reach in the marketplace}
more
conferences and events
7th Annual Inside ETFs Conference
January 26–29, 2014 | Westin Diplomat, Hollywood, Fla.
In conjunction with ETF.com, this event is the only ETF conference planned exclusively for advisors. It features
panels of leading practitioners and experts exploring how to best use ETFs and gives advisors the tools, techniques and strategies to incorporate these funds into their portfolios.
5th Annual Financial Advisor Retirement Symposium
April 29–30, 2014 | Caesars Palace, Las Vegas
Key industry experts and prominent advisors share their insights and strategies and help advisors assist clients with
individual retirement needs. The conference offers a forum to hear and share ideas on the new realities of retirement
and allows advisors to discuss the latest strategies and top-level solutions.
Impact Investing Conference
July 30, 2014 | Colorado Convention Center, Denver
One of the fastest growing sectors in the financial services industry, advisors will learn which impact investments are turning in the best results—and why. They’ll learn to market and sell a new breed of investment
products that provide double-digit returns, and they’ll see the world-changing results that ensue.
5th Annual Innovative Alternative Investment Strategies Conference
July 31–August 1, 2014 | Colorado Convention Center, Denver
The industry’s largest and most influential alternative investment conference, this event brings together top
advisors and financial professionals from FA and PW magazines to discuss how planners can diversify client
portfolios with investments such as REITs, hedge funds, ETFs, managed futures and options.
FA/PW Asset Manager Showcase
March 24–25, San Francisco | May 19–20, Chicago
October 2–3, Boston | Nov. 17–18, Palm Beach Gardens, FL
This four-city series of regional events will feature portfolio managers and specialists representing established,
boutique, emerging and undiscovered managers. Each event will feature a day and a half of presentations focused
on the investment capabilities and insights of up to 24 select investment management firms and their sub-advisors.
Workshops—One-Day, Single-Topic, Specialized Events
Creating A Multi-Client Family Office Practice, Cultivating the Super-Rich and the Family Office.
1
Feature
Wealth Management
revenues. Its data suggests that these markets could see sustained compound annual
growth rates of 10% to 20%. Still, valuations remain very much in line with the
broader global markets, says Jenkyn-Jones.
Impax looks for policies and legislation
that can be catalysts for growth, he says. It
expects China’s current five-year plan to
trigger an acceleration of investments in
environmental markets. Europe’s energy
efficiency directives are already helping
across the board, he says. Meanwhile, states
are setting standards in the absence of federal legislation. In November, California
launched the nation’s first cap-and-trade
program for greenhouse gas emissions.
Jenkyn-Jones also expects to see many
more mergers and acquisitions in the environmental markets since larger companies
wanting exposure to these rapidly growing
sectors often prefer to acquire an established business rather than assume the risk
associated with building one. Nearly three
dozen M&A transactions have occurred in
this arena over the past decade or so.
Very Resourceful
Investors anticipate long-term opportunities in global
environmental markets. By Jerilyn Klein Bier
“G
reen” investments currently have many investors
either seeing red or feeling
blue. The MAC Global
Solar Energy Index (SUNIDX) has
plunged more than 94% since its April
2008 inception. The more diverse WilderHill New Energy Global Innovation
Index (NEX), which tracks 98 clean energy stocks, fell nearly 74% over the five
years ended November 20, 2012.
But some investors aren’t letting this
volatility or the slow transition to a lowcarbon economy dampen their enthusiasm. Instead, they’re casting a wider net
around the global environmental markets
universe and fishing for attractive longterm growth opportunities.
After all, the environmental issues
aren’t going to go away—nor are the opportunities. Impax Asset Management,
a London-based specialist in global environmental markets and subadvisor to
the Pax World Global Environmental
Markets Fund (PGRNX), expects resource scarcity and the need for greater
energy efficiency to be major drivers of
global economic growth for the foreseeable future for a number of reasons.
First, the world’s population is projected to exceed 9 billion people by
2050, one-third higher than in 2009.
Approximately 70% are expected to live
in urban areas, up from 49% in 2009. To
feed everyone, global food production
must rise 70%—which will require significant water and energy. (The figures
come from the Food and Agriculture
Organization of the United Nations.)
Additionally, half the world’s population is expected to be living in areas of
high water stress by 2030 (a U.S. Environmental Protection Agency prediction). The U.S. will require $180 billion
in water infrastructure investment each
year to 2030 (a World Bank estimate).
The Chinese government has earmarked
$780 billion of investments in water assets by 2020 to cope with the country’s
increasing urbanization.
The rising affluence in emerging markets, the weather extremes and the high
cost of replacing natural materials will
also place demands on the world’s finite
natural resources, says Bruce JenkynJones, co-manager of the Pax World
fund since its 2008 inception and the
managing director of the listed equities
team for Impax. “While the Obama win
brings into focus the concerns about the
impending fiscal cliff,” says Jenkyn-Jones,
“the relative implications for environmental markets now look more positive
than those for other sectors.”
Impax calculates that the environmental
markets make up 6% of the global stock
market and include some 1,400 companies with $500 billion in combined annual
64 | FINANCIAL ADVISOR MAGAZINE | JANUARY 2013
Fund Favorites
The shift to new opportunities, however, has required a bit of rebranding.
Pax World Management LLC, based
in Portsmouth, N.H., rechristened the
Global Environmental Markets Fund
(PGRNX) in August, changing its name
from the “Global Green Fund” to make
it clear that the vehicle has a broad environmental mandate and isn’t just about
alternative energy. At least 40% of the
fund’s net assets are required to be in the
securities of non-U.S. issuers.
“There’s no change in strategy,” says
Jenkyn-Jones. Instead, he says, the name
change “reflects that we’re trying to communicate diversification.”
Just 2.6% of the fund’s holdings were in
renewable and alternative energy at the end
of the third quarter of 2012. That compares
with 33.6% in energy efficiency, 23.6%
in water infrastructure and technologies,
18.2% in pollution control and 10.6% in
waste management and technologies.
A top holding in the Pax World
fund is German engineering firm GEA
Group AG, a leading maker of heat ex-
WWW.FA-MAG.COM
The
Sustainable Investing
Feeling
Confident
DUAL
JANUARY 2013 | FINANCIAL ADVISOR MAGAZINE | 65
School
IN SPITE OF ITS STRUGGLES, THE U.S. MIGHT BE THE BEST PLACE
TO INVEST FOR THE NEXT DECADE. BY EVAN SIMONOFF
Contents
35
but excluding
real estate).
Those who
responded
to the survey
were broken down by
generational
brackets ranging from Gen Y
to the so-called
“Silent Generation”
that includes people
born between 1925 and
1945. The latter group had
the highest confidence rating,
JANUARY 2013 | VOLUME 14 | NUMBER 1
JANUARY 2013
Checkbook
By Mary Rowland
Wealth Management
Life Planning
39 Financial
Wise Is As Wise Does
Mitch Anthony
In Every Issue
TICKER
MJFOX
ASSETS
$151 million
PERFORMANCE*
YTD
26.81%
TOP FIVE HOLDINGS
ORIX Corp., Itochu Corp., Marubeni Corp.,
Toyota Motor Corp., Mitsubishi UFJ
Financial Group
CONTACT INFO
800-789-ASIA
www.matthewsasia.com
Portfolio Spotlight
1 yr.
27.88%
3 yr.
12.80%
5 yr.
3.41%
n Cash 0.00%
n U.S. Stock 0.00%
n Non-U.S. Stock 98.98%
n Bonds 1.02%
n Other 0.00%
20 $31 Billion In Assets Up For Grabs
New Site For Cyberspace Job Hunting
24 Morgan Stanley Alters Broker Pay Plan
26 Best Practices For Advisor Productivity
28 U.S. Intelligence Agencies Predict A Transformed World
JANUARY 2013 | FINANCIAL ADVISOR MAGAZINE | 22
19
Kenichi Amaki
and Taizo Ishida,
Managers,
Matthews Japan Fund
*As of 4/30/2013. Three- and five-year figures are annualized. Source: Morningstar
Asset allocation data as of 12/31/2012. Source: Morningstar
47
Turbulent Waters
Cover Story
Kid In Summer School
54 InThespiteSmartest
of its struggles, the U.S. might be the best
By Evan Simonoff
Viewpoint
47 Fiduciary
Standard Issue
ADVISORS
FOCUSED ON
HIGH-NET-WORTH
INVESTORS FIND
CREATIVE WAYS
TO SERVE THE
MIDDLE MARKET.
BY JEFF
SCHLEGEL
PHOTOGRAPHS BY PETE McARTHUR
/
Matthews Japan Fund
44
place to invest for the next decade.
56 | FINANCIAL ADVISOR MAGAZINE | MARCH 2013
FINANCIAL ADVISOR MAGAZINE | JANUARY 2013 | 55
ILLUSTRATIONS BY TIM BOWER
Periscope
37 Planning
A Globe-Trotter’s
relationships with their advisors and
The Efficient Practice
have been through market cycles with
Time Well Spent
them over the years. “Whereas with
By David Lawrence
younger advisors,” Lloyd Rice says,
“going through market volatility is still
relatively new to them.”
Cogent’s survey also spotlighted
the importance of relationships in
14
Letters
To
The
Editor
86
Broker/Dealer
which advisors offer their clients
16 Editor’s Note
Recruitment Center
retirement planning and other advice.
88 Classifieds
Online brokerages had the lowest 30 Advisor Emporium
32 Calendar
90 CIMA® Test/CFP® Test
confidence rating among the six
channels included in the survey.
“There tends to be a different relationship in that channel versus the Frontline News
19
Investors
Confident
In
Advisors
continued on page 22
more full-service firms,” Lloyd Rice
FOCUS
★
In
Kid
Summer
frontline
/
Cover Story
Smartest
/
changers used in industrial applications.
Jenkyn-Jones, who describes GEA as an
energy efficiency play, likes the markets
it’s in, has confidence in the company’s
new management team and thinks it
can increase its return on capital. “It’s a
potential turnaround story,” he says. The
company’s American depositary receipts
(ADRs) trade over the counter in the
U.S. under the symbol “GEAGY.”
Another holding is Legrand SA, a
France-based global specialist in electrical and digital building infrastructures
that provides solutions for efficiently
managing lighting, heating and ventilation. Its lighting management systems
and presence detectors can help users
trim their power bills by as much as 55%,
according to the company Web site. Its
products include dimmers, sensors that
detect movement and green sockets that
cut power to certain office equipment at Investor Confidence In Primary Financial Advisor
night and during weekends. The company’s stock trades over the counter in the
% TOP 2 BOX (HIGHLY CONFIDENT)
U.S. under the symbol “LGRVF.”
54%
▲
Pax World’s Asian holdings include
44%
40%
33%
33%
33%
▲
China Everbright International Ltd. and
▲
ENN
Energy
Holdings
The
At first
blush,
a recent Ltd.
survey
by first
Total
Generation
Generation
2nd Wave
1st Wave
Silent
Y
X
Baby Boomers Baby Boomers Generation
company
focuses onmight
converting
Cogent Research
soundwaste
a bit to
energy
and The
has been
to secure
deflating.
studyable
gauges
the attraclevel
48%
45%
tive
contracts, says
Jenkyn-Jones.
of confidence
investors
have inENN
their is
43%
35%
aprimary
natural financial
gas distributor
inOnly
big Chinese
advisor.
40%
cities,
whichwere
havehighly
historically
burned
a lot
said they
confident.
Ob$100K–
$250K–
$500K–
$1M+
viously,
that’s less
which call
of
coal. “Beijing
has than
been half,
a wake-up
<$200K
<$500K
<$1M
doesn’t
even
as mediocre.
for
the need
to qualify
move away
from coal,” he
But
a closer
look reveals
says.
China
Everbright’s
stocka differ(CEVIF)
47%
46%
ent ADR
conclusion.
As Cogent’s
43%
and
(CEVIY)
both tradesenior
over the
38%
37%
projectin
director,
Meredith
Rice,
36%
counter
the United
States,Lloyd
as do ENN’s
explains,
investors
were
asked
to
stock (XNGSF) and ADR (XNGSY).
RIA
Regional/
National
Bank
Insurance
Online
rate
their advisors
on a shortcoming
scale of 0 to of
Illiquidity
is a major
Independent
10, with 10foreign
being the
most confiU.S.-listed
securities,
including
▲ Significant change 2010 to 2012 ▲ Significant change 2011 to 2012
dent. And 40% of the respondents
54 | FINANCIAL ADVISOR MAGAZINE |
these
Pax World holdings, so buying
gave their advisors either a 9 or a
shares in a mutual fund can be a more SOURCE: Cogent Research: Investor Brandscapes
10. So in that light, the number looks
attractive way for investors to gain expomore impressive.
sure to many of them, Jenkyn-Jones says.
with 54% giving their advisors either Columns
Furthermore, 40% for 2012 is four who gave their advisors a 9 or 10
Feature
Cover Story
Pax World’s fund also holds U.S.-based
a 9 or a 10. There are a couple of rearating in 2011. “That’s a statistically
percentage points greater (or 11%
The Big Picture
Xylem
(NYSE:
XYL),
a leading
global significant increase,” Lloyd Rice
sons for that, Lloyd Rice says.
greater),
than the
number
of folks
The Tipping Point
provider of water technology that was
First, this group tends to have
says, particularly given the survey
By Michelle Knight
spun off last year from ITT Corp. Xylem,
more assets, which adds to their
size of more than 4,000
whose products include pumps and wasteoverall confidence in their financial
people with at least
35
water membrane treatment systems, has
$100,000 in investable situation and, by extension, in the
good return on equity and an ambitious
people handling their money. Second,
assets (including
management team, says Jenkyn-Jones. The
older investors likely have had longer
retirement plans,
/
By Donald B. Trone
Advisor’s Counsel
49 The
Virtual Reality
By Brian Hamburger
Strong stock picks have helped this fund
beat the majority of its rivals. By Marla Brill
I
Business Management
Technology
Talks Tech
51 Schwab
Schwab announces
n 1997, steve jobs had just returned to Apple, a struggling company whose stock was selling in the
its new technology single digits. Gas cost $1.20 a galinitiatives, but some lon. Tiger Woods, then a scrawny
are better thought out 21-year-old, had become the youngest winner of the Masters Tournament ever.
than others.
67
It was also the last time Japan enjoyed
By Joel P. Bruckenstein
a healthy, growing economy for any susof time. Caught in the grip
of languishing wages and persistent deflation, the nation’s economy has more or less
treaded water for more than 15 years. Since
then, the country’s stock market has experienced a few strong surges only to backtrack
on disappointing economic news.
The latest round of market exuberance began last year when the MSCI
Japan Index appreciated 18.85% in local
tained period
JANUARY 2013 | FINANCIAL ADVISOR MAGAZINE
| 3
FINANCIAL ADVISOR MAGAZINE | MARCH 2013 | 57
PHOTOGRAPHS BY FLORENCE LOW
currency terms, posting its best performance since 2005. The trend accelerated
in 2013, when the index rose another
19.67% from the beginning of the year
through May 10.
A driving force behind the rally has
been a significant weakening of the yen,
which occurred toward the end of 2012.
The slide of the currency benefits Japanese
exporters, who can realize higher profits
from overseas sales and price their goods
more competitively in world markets.
“For most of the last five years, a strong
yen made automakers and other exporters
less competitive and drove the economy
into recession,” says Taizo Ishida, manager
of the Matthews Japan Fund. “Investors
realized the significance of the weaker
currency and new policies designed to in-
troduce growth into the economy.”
The pattern is not a new one; over the
years, there has often been an inverse relationship between the performance of
Japan’s equity market and the movement
of the yen against the U.S. dollar. When
the yen was strong, equities slumped.
When it was weak, they rallied.
The current lift could have more staying power than past rallies, says Ishida,
because of the bold fiscal policies of Japan’s new prime minister, Shinzo Abe.
“What we have now is a new regime, new
era and new optimism,” Ishida says. “This
time around could be different.”
Unlike his predecessors, who opted
for cautious and gradual measures to
stimulate the economy, Abe and recently appointed Bank of Japan GoverJUNE 2013 | FINANCIAL ADVISOR MAGAZINE | 83
FA delivers a clearly defined
and targeted audience
Total circulation: 105,000*
• 70% independent financial planners/
advisors/RIAs
• 11% insurance/accounting/bank advisors
• 2% other types of professionals allied to
the field
• 17% fee-based wirehouse and regional
brokerage advisors
Source: BPA June 2013
*Effective January 2014
70% of FA readers are Registered Investment Advisors (RIAs)
2
{FA—influential audience}
FA subscribers control over $15 trillion in client assets
Amount of assets readers personally manage
• $1 billion + . . . . . . . . . . . . . . . . . . . . . . . . . 3%
• $50 million - $99.9 million . . . . . . . . . . . . 35%
• $500 million - $1 billion . . . . . . . . . . . . . . . 3%
• Less than $50 million. . . . . . . . . . . . . . . . 21%
• $250 million - $500 million. . . . . . . . . . . . . 9%
Average: $180 million
• $100 million - $249 million. . . . . . . . . . . . 29%
FA subscribers invested over $2.25 trillion for clients
Amount of assets readers personally invest
• $100 million or more . . . . . . . . . . . . . . . . . 5%
• $1.0 million - $4.9 million . . . . . . . . . . . . . 22%
• $25.0 million - $99.9 million. . . . . . . . . . . 18%
• Less than $1 million. . . . . . . . . . . . . . . . . . 6%
• $10.0 million - $24.9 million. . . . . . . . . . . 25%
Average: $25 million
• $5.0 million - $9.9 million . . . . . . . . . . . . . 24%
Source: Signet Research 2012 Subscriber Study
Average value of
client accounts readers
personally manage:
$1.8 million
Average number
of clients readers
personally manage:
180
3
{ i n fl u e n tial a u d ie n ce }
Products readers personally recommended
to clients in the past 12 months
• Mutual Funds. . . . . . . . . . . . . . . . . . . . . . 88%
• Annuities . . . . . . . . . . . . . . . . . . . . . . . . . 67%
• Bonds/Bond Funds . . . . . . . . . . . . . . . . . 80%
• Retirement Products . . . . . . . . . . . . . . . . 60%
• Long-Term Care . . . . . . . . . . . . . . . . . . . . 79%
• Retirement Plans/401(k)s . . . . . . . . . . . . . 58%
• ETFs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74%
• REITs . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52%
• 529 Plans/College Saving . . . . . . . . . . . . 71%
• Other Alternative Investments* . . . . . . . . 35%
• Fixed Income Products . . . . . . . . . . . . . . 68%
• Charitable Giving . . . . . . . . . . . . . . . . . . . 27%
• Life Insurance. . . . . . . . . . . . . . . . . . . . . . 68%
• Socially Responsible Investing . . . . . . . . 20%
Source: Signet Research 2012 Subscriber Study. * Other Alternative Investments Include: Commodities, Currency, ETNs, MLPs, Land
“FA provides a
good spectrum
of industry
activity.”
—FA Subscriber,
Signet Research
2012 Subscriber Study
“FA is my only
must-read
publication
each month.”
—FA Subscriber,
Signet Research
2012 Subscriber Study
4
{ fa a u d i e n c e : a h e a d o f t h e m a r k e t }
FA readers are experienced advisors
with established practices
Compensation
Tenure as Planner/Advisor
• Fee Advisors. . . . . . . . . . . . . . . . . . . . . . . 85%
• 10 years or more . . . . . . . . . . . . . . . . . . . 85%
Fee-Based . . . . . . . . . . . . . . . . . . . . . . . . 60%
• 5 to 10 years . . . . . . . . . . . . . . . . . . . . . . 12%
Fee Only. . . . . . . . . . . . . . . . . . . . . . . . . . 25%
• Less than 5 years. . . . . . . . . . . . . . . . . . . . 3%
• Commission . . . . . . . . . . . . . . . . . . . . . . . . 5%
Average: 21 years
• Salary . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
Source: Signet Research 2012 Subscriber Study
“One of the most important industry magazines that
—FA Subscriber, Signet Research 2012 Subscriber Study
has great perspective.”
“Financial Advisor is an excellent publication.
The articles are relevant and useful.”
—FA Subscriber, Signet Research 2012 Subscriber Study
FA readers regularly respond
Action(s) taken during the past year as a result of advertisements and/or articles in FA
• Referred or discussed an ad/article to someone else in a company by passing along a tear
sheet, a photocopy or an
actual issue . . . . . . . . . . . . . . . . . . . . . . . . 88%
• Bought products or services advertised
or requested additional information
from a company, sales representative
or distributor . . . . . . . . . . . . . . . . . . . . . . . 39%
• Visited an advertiser’s Web site. . . . . . . . 42%
• Recommended/specified products
advertised . . . . . . . . . . . . . . . . . . . . . . . . . 20%
Multiple responses permitted
Source: Signet Research Ad Awareness Study, June 2013
5
{ F A — e d itorial e x celle n ce }
Mission
Financial Advisor provides readers with sophisticated planning and investment strategies to
help them better invest for their affluent clients.
Our editorial team goes in-depth to offer investment ideas and techniques advisors can use
to address their clients’ financial goals. FA also
challenges traditional financial planning wisdom
by introducing readers to new approaches.
FA
FINANCIAL ADVISOR
FA
FINANCIAL ADVISOR
Knowledge For The
Sophisticated Advisor
Drifting Off Track
More Retired Clients Are Spending Too Much
Minimizing The Bite
New Tax Rates Demand Revisiting Financial Plans
Structurally Sound
Infrastructure Companies With Long-Term Strength
MARCH 2013
Dual
Focus
Knowledge For The
Sophisticated Advisor
The Career Track
How To Offer A Future For Employees
International ETFs
Are Some Strategies Reaching Bubble Levels?
Tiny Wonders
Nanotechnology May Offer Big Investor Rewards
JULY 2013
RIA
SURVEY & RANKING
2013
ADVISORS FOCUSED
ON HIGH-NET-WORTH
INVESTORS FIND
CREATIVE WAYS TO SERVE
THE MIDDLE MARKET.
www.fa-mag.com
www.fa-mag.com
EDITORIAL TOPICS
retirement planning/401(k)s / wealth management / Annuities / etf strategies
mutual fund review / insurance & risk management / Separately Managed Accounts
Alternative investments / technology solutions / Impact and sustainable investing
Unparalleled content
Editorial excellence is essential for any media vehicle. Accordingly, FA brings together a prominent team of editors and contributing writers to provide the most compelling publication for the top decision makers in the financial advisory field. At FA, we have assembled an all-star list of editorial voices within the financial marketplace.
columnists and writers
mitch anthony / bill bachrach / marla brill / joel bruckenstein / caren chesler / roy diliberto
harold evensky / bruce w. fraser / hannah shaw grove / Dan Jamieson / deena katz / ted knutson
tom kostigen / david lawrence / christian magoon / dan moisand / nick murray / james picerno
russ alan prince / eric l. reiner / mary rowland / don trone / richard wagner / Jim Wiandt / brad zigler
2014 Advertising Awareness Studies—Print & Online
Financial Advisor will again partner with Signet Research Inc. and conduct advertising awareness studies in the June and December issues of FA, and online studies during the months
of March and August.
6
{ F A — opport u n it y }
special advertising opportunities
ETF Supplement – February Issue FA’s ETF supplement gives ETF providers the chance to feature
the strategies related to a particular fund that they may offer. Company profiles will be featured.
Annual Broker/Dealer Ranking and Profiles – April Issue
Broker-dealers can complement their
annual ranking in the Financial Advisor B/D survey by showcasing their firms in a corporate advertorial profile.
Retirement Supplement – April Issue Managers of income-producing funds describe their strategies.
Company profiles will be featured.
Liquid Alternatives Supplement – July Issue Liquid Alts managers share their insights and strategies.
Company profiles will be featured.
Annual Top RIA Ranking – July Issue The Top RIA Ranking—the most comprehensive survey of RIA firms
conducted by any publication in the market—continues to be the highest read of all FA issues.
Fixed-Income Supplement – October Issue
FA’s fixed-Income supplement provides the opportunity for companies to showcase the ideas or strategies of their fixed-income managers. The supplement will
include company profile pages and commentary from a company fixed-income portfolio manager.
High-Impact Units
false cover/cover tip
inside gatefold
FA
FINANCIAL ADVISOR
Exterior
ad creative
here
Interior
ad creative
here
Knowledge For The
Sophisticated Advisor
Mysterious Magic Of Mergers
Interior
ad creative
here
Philip Palaveev On Making A Merger Work
Closing The Deal
Mark Hurley On Advisory Firm Buyers And Sellers
High Quality, High Risk
Michelle Knight On Worrisome Bond Outlook
JUNE 2013
JMG FINANCIAL GROUP
ADVISORS DECIDED TO
TEAR UP THEIR THRIVING
FIRM AND START OVER.
Interior
ad creative
here
Outer flap
ad creative
here
Interior
flap
ad creative
here
(open)
(closed)
Redesigning
SUCCESS
Marita Sullivan, CEO and
Anthony Cecchini, CCO
www.fa-mag.com
french gate cover
Cover
flap ad
creative
here
FA
FINANCIAL ADVISOR
bellyband
Knowledge For The
Sophisticated Advisor
Mysterious Magic Of Mergers
Philip Palaveev On Making A Merger Work
Closing The Deal
Mark Hurley On Advisory Firm Buyers And Sellers
High Quality, High Risk
Michelle Knight On Worrisome Bond Outlook
JUNE 2013
JMG FINANCIAL GROUP
ADVISORS DECIDED TO
TEAR UP THEIR THRIVING
FIRM AND START OVER.
Cover
flap ad
creative
here
Interior
ad creative
here
Interior
ad creative
here
Redesigning
FA
FINANCIAL ADVISOR
Knowledge For The
Sophisticated Advisor
Mysterious Magic Of Mergers
Philip Palaveev On Making A Merger Work
Closing The Deal
Mark Hurley On Advisory Firm Buyers And Sellers
High Quality, High Risk
Michelle Knight On Worrisome Bond Outlook
JUNE 2013
Bellyband
creative here
SUCCESS
Marita Sullivan, CEO and
Anthony Cecchini, CCO
FA
FINANCIAL ADVISOR
Knowledge For The
Sophisticated Advisor
Mysterious Magic Of Mergers
Philip Palaveev On Making A Merger Work
Closing The Deal
Mark Hurley On Advisory Firm Buyers And Sellers
High Quality, High Risk
Michelle Knight On Worrisome Bond Outlook
JUNE 2013
JMG FINANCIAL GROUP
ADVISORS DECIDED TO
TEAR UP THEIR THRIVING
FIRM AND START OVER.
JMG FINANCIAL GROUP
ADVISORS DECIDED TO
TEAR UP THEIR THRIVING
FIRM AND START OVER.
Redesigning
SUCCESS
polybag insert
Marita Sullivan, CEO and
Anthony Cecchini, CCO
Insert
creative
here
Redesigning
SUCCESS
Marita Sullivan, CEO and
Anthony Cecchini, CCO
www.fa-mag.com
www.fa-mag.com
www.fa-mag.com
Please contact your sales rep for details and pricing.
7
{ F A 2 0 1 4 e d itorial cale n d ar }
editorial features
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
bonus distribution
ETF Supplement
U.S. Fixed-Income Outlook
Last-Minute Tax Strategies
Alternative Investing
•
•
•
•
Inside ETFs Conference*
FSI One Voice
TD Ameritrade
IMCA NY Consultants
• College Planning
• Real Estate
• Impact/Sustainable Investing
• FA/PW Asset Manager
Showcase
• MMI Annual Convention
roker-Dealer Outlook/Annual
•B
Broker-Dealer Ranking and Profiles
• Retirement Supplement
• International Investing • Insurance
inancial Advisor
•F
Retirement Symposium
• Retirement Income Funds
• 401(k) Planning
• Impact/Sustainable Investing
• FA/PW Asset Manager
Showcase
• NAPFA Spring Conference
• IMCA National Conference
• ICI General Membership
Meeting
Jan 31
Feb 7
Feb 28
online advertising awareness study
Feb 28
Mar 7
Mar 31
Mar 31
Apr 7
Apr 28
Apr 30
May 7
May 30
orningstar Investment
•M
Conference
• Pershing INSITE
• Annual Top RIA Ranking
• Innovative Alternative Investment
Strategies Conference Supplement
• Insurance • Dividend-Paying Strategies
• Impact/Sustainable Investing
• FA Innovative Alternative
Investment Strategies
• FA Impact Investing
Conference
print advertising awareness study
May 29Jun 5Jun 26
Jun 30Jul 7Jul 31
• REITs
• Broker-Dealer Recruiting
• Alternative Investing
online advertising awareness study
• Annuities
• College Planning
• Impact/Sustainable Investing
• FA Impact Investing
Conference
•
•
•
•
•
• FA/PW Asset Manager
Showcase
• The SRI Conference
• Schwab Impact
• Charitable Giving
• 401(k) Planning
• Impact/Sustainable Investing
mail
date
Jan 2Jan 7Jan 24
• Small, Independent Broker-Dealers
• Alternative Investing
• Annuities
Fixed-Income Supplement
International Investing • Insurance
Broker-Dealer Technology Platforms
Year-End Tax Strategies
Alternative Investing
materials
due
Nov 27Dec 6Jan 2
• U.S. Equity Outlook
• Insurance
• Impact/Sustainable Investing
•
•
•
•
insertion
due
• FA/PW Asset Manager
Showcase
• Liquid Alternatives Supplement
• Custodian Platforms and Profiles
• Alternative Investing
Jul 31
Aug 7
Aug 29
Aug 29
Sep 5
Sep 30
Sep 30
Oct 7
Oct 30
Oct 31Nov 7Dec 1
print advertising awareness study
In Every Issue: Retirement Planning, Client Relations, ETFs, Technology, Wealth Management, Investing, Estate Planning, Practice Management
Events in red produced exclusively by Financial Advisor *Produced in conjunction with ETF.com
8
{ F A 2 0 1 4 d ispla y rates }
Black & White
Full Page
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1x
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Cover Rates
Cover 2 (Inside Front)
Cover 3 (Inside Back)
Cover 4 (Back Cover)
A short rate will be applied to any advertiser who does not fulfill contracted frequency.
All rates listed above are gross.
• Bleed — add 10%
• 2C pricing: B&W rate + $800
• Add $300 for spot colors
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Digital File Specifications for Print
Covers & Full
Trim Bleed Live Area
Media
• E-mail (maximum file size 5 MB), CD/DVD Rom or FTP
• Please label CDs/e-mail with name of advertiser and issue date
Preferred format: PDF
• Files should be 100% complete with all high resolution images (300dpi) and fonts embedded.
• Color files must be CMYK format. Spot colors will be converted to process unless indicated otherwise.
• PDF documents must contain Type 1 postscript fonts. Truetype and Multiple Master fonts are not supported.
•P
age files should be built to the trim size with the bleed area extending 1/8" beyond the trim.
Keep all text and images within the live area (1/4" in from trim).
• Images should be TIFF or EPS format in CMYK or Grayscale. Do not embedd ICC profile with images.
Total ink density should not exceed 300%.
• Offset printer’s marks at 12 points from trim so they do not appear within the print or bleed area.
Proofs
All color ads must include a SWOP standard color proof. All b/w ads must include a composite laser.
FTP Instructions
Pages
81⁄8" x 107⁄8
83⁄8" x 111⁄8"
75⁄8" x 103⁄8"
Spreads
Trim16¼" x 107⁄8"
Bleed
16½" x 111⁄8"
Live Area
153⁄4" x 103⁄8"
Fractional Ad Sizes
2/3 Horz.
7" x 6"
2/3 Vert.
4½" x 9¾"
1/2 Horz.
7" x 4½"
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4½" x 7"
1/3 Sq.
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Password: fauploads. Please send Aimee Melli (amelli@fa-mag.com) e-mail with the file name and issue
date once the ad has been uploaded to the site.
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Send ad materials to: Financial Advisor, Production Department, 499 Broad Street, Suite 120, Shrewsbury, NJ 07702
9
{ F A — s u perior tec h n olog y }
digital magazine advertising
The superior technology of our digital edition will allow readers to link, zoom, search, save and share information. Our goal at Financial Advisor is to keep readers’ fingers on the pulse of the financial markets and provide
them with an exceptional reading experience both digitally and in print.
There are a variety of prominent and effective advertising units available within FA’s digital edition.
Cover Sponsorship (Exclusive)
Location
Right side following publication cover
Size
Full page built to magazine specs
File FormatsHigh Resolution PDF
Features
Can link to internal pages, external sites
Rate
$5,000 net per issue
FA
FINANCIAL ADVISOR
Knowledge For The
Sophisticated Advisor
The Career Track
How To Offer A Future For Employees
International ETFs
Are Some Strategies Reaching Bubble Levels?
Tiny Wonders
Nanotechnology May Offer Big Investor Rewards
JULY 2013
Cover
Sponsorship
RIA
SURVEY & RANKING
2013
Blow-In
Location
Overlays page of choice
File FormatsJPEG, GIF, animated GIF
Features
Can select page position, link to URL
RateCover: $3,500, Inside: $2,500
net per issue
Blow-In
www.fa-mag.com
Leaderboard Ad
Location
Above the digital issue, within the interface
Size
Industry standard 728 x 90
File FormatsJPEG, GIF, animated GIF
Can add JavaScript ad tag, link to URL
Features
Rate
$2,500 net per issue
Belly Band
Location
Overlay(s) page(s) of choice
File FormatsJPEG, GIF, animated GIF
Features
Can select page position, link to URL
Rate
$3,500 net per issue
Blow-In
Cover Story
FOCUS
Blow-In
ADVISORS
FOCUSED ON
HIGH-NET-WORTH
INVESTORS FIND
CREATIVE WAYS
TO SERVE THE
MIDDLE MARKET.
BY JEFF
SCHLEGEL
PHOTOGRAPHS BY PETE McARTHUR
Leaderboard Ad
Belly Band
Button Drawer Ad
10
/
DUAL
56 | FINANCIAL ADVISOR MAGAZINE | MARCH 2013
Button Drawer Ad (Exclusive)
Bottom or left navigation panel
Location
File FormatsJPEG, GIF, animated GIF
Features
Can add JavaScript ad tag, link to URL
SOV
100%
Rate
$2,500 net per issue
Feature
FINANCIAL ADVISOR MAGAZINE | MARCH 2013 | 57
{ F A — greater reac h }
mobile magazine apps advertising
Advertising within mobile apps is new to many—and yet is one of the most promising venues on the horizon.
Smartphone ownership doubled in 2011 and 1 in 3 U.S. consumers now owns a tablet.
Two kinds of advertising space are available within mobile apps. Images and text in the app edition can also
be hot linked to Web sites, request forms and e-commerce pages.
Launch Images (Exclusive)
LocationDisplays on the device while the app loads
Size
iPhone:
640 x 960
Android: 640 x 960
iPad:
1536 x 2048Kindle Fire: 1536 x 2048
File Formats
PNG
Design• Plan for the upper 20 px to be overlapped
by the device status bar
• Allow a 45 x 26 neutral area at the bottom
Rate
Please call for rates and availability
Banner Ads
With the different mobile media offered, advertisers must supply 3
size versions of their creative. Banners can be linked to a Web site,
email address or to an app in the App Store.
Small
Location
iPhone and Android: Home screen, RSS articles,
search results, magazine article text, bookmarks
Size
320 x 50
File Formats
PNG
Contents
Periscope
37 APlanning
Globe-Trotter’s
Columns
The Big Picture
Medium
Location
Size
File Formats
Large
Location
Size
File Formats
SOV
Rate
JANUARY 2013 | VOLUME 14 | NUMBER 1
35 The Tipping Point
Checkbook
By Michelle Knight
By Mary Rowland
35
Life Planning
39 Financial
Wise Is As Wise Does
Mitch Anthony
iPad and Kindle Fire: Home screen, RSS articles,
search results, magazine article text, bookmarks,
library screen
728 x 90
PNG
Efficient Practice
44 The
Time Well Spent
By David Lawrence
In Every Issue
14 Letters To The Editor
16 Editor’s Note
30 Advisor Emporium
32 Calendar
86 Broker/Dealer
Recruitment Center
88 Classifieds
90 CIMA® Test/CFP® Test
Frontline News
19 Investors Confident In Advisors
20 $31 Billion In Assets Up For Grabs
22 New Site For Cyberspace Job Hunting
24 Morgan Stanley Alters Broker Pay Plan
26 Best Practices For Advisor Productivity
28 U.S. Intelligence Agencies Predict A Transformed World
47
Cover Story
Smartest Kid In Summer School
54 The
In spite of its struggles, the U.S. might be the best
place to invest for the next decade.
By Evan Simonoff
Fiduciary Viewpoint
47 Standard
Issue
By Donald B. Trone
The Advisor’s Counsel
49 Virtual
Reality
By Brian Hamburger
iPad and Kindle Fire: Home screen, RSS articles,
search results, magazine article text, bookmarks,
library screen
960 x 90
PNG
20%
$2,500 net per issue
11
Business Management
Technology
Schwab Talks Tech
51 Schwab
announces
its new technology
initiatives, but some
are better thought out
than others.
67
By Joel P. Bruckenstein
MARCH 2013
Contents
| VOLUME 14
| NUMBER 3
JANUARY 2013 | FINANCIAL ADVISOR MAGAZINE | 3
Banner Ad
Relationships
Columns
The Big Picture
35 Drifting Off Track
49 High-Trust
Working Well
By Evan Simonoff
Periscope
38 Planning
Advice For The
Gilded Cage
By Bill Bachrach
Business Management
Technology
system is a significant
leap forward.
By Joel P. Bruckenstein
Life Planning
An Advisor
The Bar
reporting
53 Raising
FinFolio’s client
By Mary Rowland
42 Financial
At Home With
Wealth Management
By Mitch Anthony
The Efficient Practice
46 Connecting The Dots
By David Lawrence
Investing
The Bite
tax
63 Minimizing
This year’s higher
revisiting
rates demand
investment plans.
By Eric L. Reiner
35
Cover Story
Focus
investors
56 Dual
on high-net-worth
market.
Advisors focused
creative ways
find
to serve the middle
By Jeff Schlegel
42
In Every Issue
Editor
14 Letters To The
16 Editor’s Note
30 Advisor Emporium
32 Calendar
20
106 Broker/Dealer
Recruitment Center
108 Classifieds
113 CE Tests
Of 30-Year Bond
Frontline News
To Sweat The End
19 Panel: No Need
Down) In ’12
Action Up (And
20 RIA Merger
Momentum
Up For Fiduciary
22 fi360 Gears
In U.K., Australia
24 Commission-Free To Serve Aging Boomers
26 Advisors Struggle Best Of 20 Target-Date Funds,
28 American Century
Ranking
Says Bloomberg
Rally
67
MARCH 2013
ADVISOR
| FINANCIAL
5
MAGAZINE |
{ 2 0 1 4 o n li n e a d vertisi n g }
Average value of
client accounts readers
personally manage:
$1.8 million*
Average number
of clients readers
personally manage:
164*
Online
fa-mag.com
Fa-mag.com gives advertisers an excellent way to reach the financial advisor audience. The site covers a host of topics important to our readers—including retirement investing, ETFs, alternative investing and
annuities. The increased editorial coverage in the last several months has been well received by our audience.
Advertising placements are available throughout the site in various positions, and topic-specific sponsorship
opportunities can help diversify and enhance your campaign more effectively.
*Source: Signet Research Subscriber Study 2012
12
{ fa - mag . com — i n fl u e n tial a u d ie n ce }
FA-mag.com delivers
a distinct audience
74%
“FA-mag.com
is part of my daily
routine.”
13%
11%
—FA-mag.com Reader,
Signet AdProbe™ 2013 Web Report
2%
Independent
Financial
Planners/
Advisors/RIAs
Full Service
Securities
Brokers
Insurance/
Accounting/
Bank Advisors
Others
Allied
To The Field
Source: Signet Research Ad Awareness Study, 2013
FA’s online audience manages an
average of $180 million in client assets...
Amount of assets readers personally manage
• $1 billion + . . . . . . . . . . . . . . . . . . . . . . . . . 3%
• $100 million - $249 million. . . . . . . . . . . . 29%
• $500 million - $1 billion . . . . . . . . . . . . . . . 3%
• $50 million - $99.9 million . . . . . . . . . . . . 35%
• $250 million - $500 million. . . . . . . . . . . . . 9%
• Less than $50 million. . . . . . . . . . . . . . . . 21%
... and invests an average of $28 million for clients
Amount of assets readers personally invest
• $100 million or more . . . . . . . . . . . . . . . . . 7%
• $5.0 million - $9.9 million . . . . . . . . . . . . . 22%
• $25.0 million - $99.9 million. . . . . . . . . . . 19%
• $1.0 million - $4.9 million . . . . . . . . . . . . . 21%
• $10.0 million - $24.9 million. . . . . . . . . . . 26%
• Less than $1 million. . . . . . . . . . . . . . . . . . 5%
Source: Signet Research Ad Awareness Study, 2012
13
{ fa - mag . com — a h ea d of t h e mar k et }
Actions taken as a result of banner ads or articles on fa-mag.com
Visited an advertiser’s Web site
51%
Requested additional information from an advertiser
31%
Purchased or recommended products or services advertised
23%
Discussed a banner advertisement with a client or colleague
12%
Took one or more actions
61%
Source: Signet AdProbe™ 2013 Web Report. Multiple responses permitted
Products fa-mag.com readers personally
recommended to clients in the past 12 months
• Mutual Funds. . . . . . . . . . . . . . . . . . . . . . . . . 84%
• REITs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60%
• Bonds/Bond Funds . . . . . . . . . . . . . . . . . . . . 78%
• Retirement Products . . . . . . . . . . . . . . . . . . . 59%
• ETFs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78%
• Long-Term Care . . . . . . . . . . . . . . . . . . . . . . . 58%
• 529 Plans/College Saving . . . . . . . . . . . . . . . 70%
• Retirement Plans/401(k)s . . . . . . . . . . . . . . . . 58%
• Fixed Income Products . . . . . . . . . . . . . . . . . 66%
• Other Alternative Investments* . . . . . . . . . . . 42%
• Life Insurance. . . . . . . . . . . . . . . . . . . . . . . . . 66%
• Charitable Giving . . . . . . . . . . . . . . . . . . . . . . 30%
• Annuities . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62%
• Socially Responsible Investing . . . . . . . . . . . 20%
Source: Signet Research Ad Awareness Study, 2012. * Other Alternative Investments Include: Commodities, Currency, ETNs, MLPs, Land
FA-mag.com readers are experienced advisors
with established practices
Compensation
Tenure as Planner/Advisor
• Fee Advisors. . . . . . . . . . . . . . . . . . . . . . . 86%
• 10 years or more . . . . . . . . . . . . . . . . . . . 83%
Fee-Based . . . . . . . . . . . . . . . . . . . . . . . . 53%
• 5 to 10 years . . . . . . . . . . . . . . . . . . . . . . 14%
Fee Only. . . . . . . . . . . . . . . . . . . . . . . . . . 33%
• Less than 5 years. . . . . . . . . . . . . . . . . . . . 3%
• Salary . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%
Average: 20 years
• Commission . . . . . . . . . . . . . . . . . . . . . . . . 4%
Source: Signet Research Ad Awareness Study, 2012
14
{ 2 0 1 4 o n li n e a d vertisi n g }
www.fa-mag.com advertising
Medium
Rectangle 1
Exclusive News Sponsor
Exclusive
Quick Poll
Sponsor
Medium
Rectangle 2
Top Leaderboard
Banner
Half Page
Text Link
Skyscraper 1
Skyscraper 3
Interstitial
Exclusive
Blog Sponsor
Exclusive Portfolio
Manager Insight
Sponsor
Button
Box
Skyscraper 2
Bottom
Leaderboard
Ad Unit
Interstitial
Top Leaderboard
Exclusive Blog Sponsorship
Exclusive Portfolio Manager Insight Sponsor
Skyscraper 1
Skyscraper 2
Skyscraper 3
Medium Rectangle 1
Medium Rectangle 2
Text Link
Exclusive Quick Poll Sponsor
Half Page
Exclusive News Sponsor
Button Box
Bottom Leaderboard
Maximum
File Size
Size
Monthly
1X Rate
(640x480)
80k
$9,995
(728x90)
40k
$4,995
(See right)*
$2,995
(See right)*
$2,995
(160x600)
40k
$4,495
(160x600)
40k
$3,995
(160x600)
40k
$3,795
(300x250)
40k
$4,495
(300x250)
40k
$3,995
65 characters
$3,145
(88x31)10k
$2,495
(300x600)
40k
$2,595
(88x31)
10k
$2,195
(120x120)
20k
$1,895
(728x90)
40k
$1,795
15
Frequency rates available upon
request. All online rates are
net. See page 21 for
specifications. All cancellation(s)
must be made 30 days prior to
scheduled flight date in writing
to your advertising sales
representative. Cancellations
made in less than 30 days may
incur a cancellation fee.
*Exclusive Blog Sponsorship
and Exclusive Portfolio
Manager Insight Sponsor
include the following banner sizes: 728x90, 160x160,
300x250, and 88x31 (Logo)
{ 2 0 1 4 o n li n e a d vertisi n g }
exclusive sponsor channel sections
Monthly channel sponsorship includes:
• Top Leaderboard
• Skyscraper
• Medium Rectangle
• Logo (120x60) on home page of fa-mag.com
• Bottom Leaderboard
• Logo (120x60) on monthly channel blast
Available Channels for Sponsorship:
401(k) Plans / Alternative Investments / Annuities / Analysis / Broker-Dealers
Business Transitions / CE Center / Charitable Giving / Commodities
Compliance/Fraud / Custodians/Fee-Only / Economy / Education/529
Estate Planning / ETFs / Fixed Annuities / Fixed Income / Insurance
Green/Impact Investing / International Funds / Mutual Funds
Portfolio Manager Insights / Practice Management / Retirement Income
Retirement Investing / Retirement Planning / Real Estate/REITs
Social Media / Tax Planning / Technology / U.S. Equity Funds
Variable Annuities / Women in Planning
Ad Unit
Exclusive Sponsored Channel Sections
Size
Rate
(see above)
$4,195 per month net
weekly web site print sponsor
As the weekly Web site Print Sponsor, your logo and leaderboard banner will
be displayed when an online reader clicks the “print” option. Your branding will
also appear on the hard copy of the printout, which increases your exposure.
Your logo and leaderboard banner will link to URLs that you have designated.
Rate:
1 week: $995
2 weeks: $1,895
3 weeks: $2,695
Specs: Logo (120x60), Leaderboard (728x90)
4 weeks: $3,395
16
{ 2 0 1 4 o n li n e a d vertisi n g }
e-newsletters
FA news.
Financial Advisor’s electronic newsletter is sent
to approximately 160,000 online subscribers on Tuesdays and
Thursdays. FA news is the source of breaking news and events
that directly impact financial advisors and the companies that
provide products and services to the advisor marketplace. Three
banner placements are available for all editions and inventory is
based on availability.
Special FA News editions that focus on specific
industry topics:
FA ETFs is sent electronically on the second and fourth
Monday of every month.
FA Retirement Income is sent electronically on the first
Friday of every month.
FA Insurance & Annuities is sent electronically on the
second Wednesday and fourth Friday of every month.
FA Mutual Funds is sent electronically on the fourth
Wednesday of every month.
FA Retirement is sent electronically on the first and third
Wednesday of every month.
FA Top Stories is sent electronically every Friday.
Size
File Size
(max.)
Top Leaderboard 728 x 90
40k $4,195
Medium Rectangle Box 1 300 x 250
40k
$3,595
Medium Rectangle Box 2 300 x 250
40k
$3,095
Half Page
300 x 600
40k
$4,195
Per Banner
Per Edition (1x)
Specs:
• File Format - GIF/Animated GIF, JPEG (Requires URL Click-through),
Rich Media (HTML) - Standard tags only (no iFrames or JavaScript).
• Animation - 3 loops maximum.
• Alternative Text - May be up to 10 words.
• Delivery Schedule - Within 5 business days of flight date.
17
A M O N T H LY E D I T I O N O F F I N A N C I A L A D V I S O R M A G A Z I N E ’ S E - N E W S L E T T E R
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e-directs
A customized marketing message will be sent to our list of approximately 120,000 online subscribers. HTML and text versions are permitted, and Financial Advisor will track the success of the e-direct by
providing a status report after the e-direct has been e-mailed.
Rate: $9,495 net
Specs:
• HTML must be ready to send. HTML is not to exceed 600 pixels
across the content area. All images and links must be present in the
HTML (Financial Advisor magazine(FA) will not alter or insert images
or links). All images are to be hosted by the client (FA will not host
images for e-directs), FA cannot accept Word files converted to
HTML. Mapping in the html code is not recommended. (Please
take into account Microsoft Outlook 2007 and later limitations when
building html files for e-mail distribution. FA will not alter HTML
code to render in Outlook 2007 and later.)
• E-direct file size should not exceed 60k.
• There is a 150,000-character limit to custom HTML/XHTML e-mails.
• HTML and text files to be received five business days prior
to flight date.
Styling:
• Direct-element HTML styling is needed for elements that do not
fall under the global style or inline styling that is different from controlled content.
• Any hrefs that have different styling than the global style will
not hold inline styling. Styling for hrefs needs to be coded as
standard HTML Font styling. I.e., <font color="#999999"><font
style=”strong”> etc.
videos – pre-roll sponsor
Financial Advisor videos cover current industry topics and events.
The sponsorship on the videos includes a 15-second pre-roll and your logo
on the home page of fa-mag.com.
Exclusive Sponsorship Monthly Rate: $4,495 per month
Button 2 banner (120 x 60 logo)
Specs:
• Pre-roll clip: 15 seconds max, 580 x 320 screen size, .mwv (also accepted HD Quicktime, .flv,
.mov or .avi format)
“I regularly use FA-mag.com to identify new
opportunities for clients.”
—FA-mag.com Reader, Signet AdProbe™ 2013 Web Report
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mobile web site advertising
The mobile version of the Web site was created specifically for mobile
device users to make their browsing experience more efficient and
user friendly. You now have the ability to place banner advertisements
within the mobile Web site platform in three separate locations.
Banner rates:
Top Banner Middle Banner
$995 per month
$895 per month
Bottom Banner
$795 per month
Specs:
• Ad Unit Size – XX Large Banner (300x50)
• Ad Unit Specs - .gif, .jpg or .png file and a click-through URL. No animation or flash files accepted. 10k file size maximum.
Special online opportunities
exclusive sponsorships
April 2014 Annual Broker/Dealer Survey
Sponsorship Opportunity On fa-mag.com.
This opportunity allows you to be the sponsor from April 2014 to March 2015. As the exclusive sponsor, you
will be entitled to all of the banner placements within this exclusive channel (on the top and bottom leaderboards, in the medium rectangle and in the skyscraper). Your logo will be included within a dedicated e-direct
promoting the survey, in a PDF file of the expanded rankings posted online, in a house ad in the April 2014
edition of Financial Advisor magazine promoting the survey and on two banner ads within FA News also
promoting the survey.
Rate: $10,995 N
July 2014 Annual RIA Ranking Sponsorship Opportunity
Your sponsorship will run July 2014 to June 2015. As one of four sponsors, you will be entitled to one corporate
print ad and four corporate banner placements within the RIA Ranking cover story (top and bottom leaderboard,
medium rectangle and skyscraper). Sponsor’s logo will be included in a dedicated e-direct promoting the survey,
in the PDF and print versions of the RIA Ranking, in a house ad in the July 2014 edition of FA magazine promoting
the survey, and two banner ads in FA News.
Rate: $25,000 N
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webinars
Custom Webinar. Financial Advisor magazine will design webinars for our readers, allowing them
to educate others in the advisor community. A Financial Advisor webinar offers our clients the chance to
be recognized as industry leaders and information providers. Each webinar is customized for the needs of
both the readers and the sponsors. Our webinars feature recognized industry experts and offer the opportunity for the sponsor to participate on the live webinar. CE credits may be applied for with the CFP Board
and IMCA. Approval is granted upon review of the content from both boards. Complete webinar information will be provided upon request.
Rates: $15,000-$20,000/net based on customization level.
Media Partnership Webinar. Partner with Financial Advisor to give your planned webinar greater
exposure in the advisor community and increase attendance.
Rate: $10,995/net*
*We have the ability to enhance your webinar by producing the event for you, helping you submit for CE
credits through the CFP Board and IMCA, and by providing you with an html file that you can use to
send out your webinar invitation electronically for additional fees. Complete webinar information will be
provided upon request.
broker-dealer recruitment center
fa-mag.com offers our exclusive audience the opportunity to learn more about
the i ndependent broker-dealers and third-party custodians vying for their business. Every month we post multiple classified listings from the leading independent broker-dealers and third-party providers on fa-mag.com.
Rate: 3-month minimum, $500 per month
Specs: 450x255, Static 40k/Flash 40k
“FA-mag.com is extremely useful and contains
informative and timely information”
—FA-mag.com Reader, Signet AdProbe™ 2013 Web Report
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white papers: lead generation
Financial Advisor has two options for companies seeking to distribute white
papers to the financial advisor community. In addition to having your white paper
distributed by Financial Advisor, we also have the ability to track the engagement levels of our audience and develop highly targeted lead gen reports.
Traditional White papers on the Financial Advisor Web site will be
hosted on our site and distributed via a monthly dedicated featured white
paper newsletter blast.
Lead Gen White papers on the Financial Advisor Web site will be
hosted on our site, distributed via exclusive white paper newsletter blasts
as well as exclusive banners on FA-mag.com and various FA newsletters.
Rates for white paper and lead generation programs can vary, and can
also be customized to meet specific campaign objectives and goals.
Please contact your sales representative for details.
Format and additional information for Web sites
File format - GIF/Animated gif, JPEG, Rich Media, or HTML code (with approval) accepted. URL address required for
click-through
Rich Media (HTML) - Must contain a placeholder in the ad code for the click tracking.
Exclusive Sponsored Channel - Vector eps logo
Expanding - Leader board - Maximum: 728x180 – open down - file size max. 100k
Medium Rectangle - Maximum: 600x250 – open right – file size max. 100k
Skyscraper - Maximum: 320x600 – open left – file size max. 100k (skyscraper 3 - open right)
Must expand only on click or rollover, contain a close button, and auto-collapse after 15 sec
Flash - Flash banners must contain hardcoded URL or contain ClickTags. The following format is preferred: on
(release) {if(clickTAG.substr(0.5)==“http:”) {getURL(clickTAG,clickTARGET);}
Animation - 3 loops maximum.
Video - Files must be .flv (flash), must contain ClickTags, max length 60 seconds, no looping, polite load 100k, file
size 1.2 mb maximum.
Alternative text - May be up to 10 words.
Delivery Schedule – Within five business days of flight date. Some rich media formats require seven
business days for testing.
New Creative – Option to change creative content of any advertising space once per month.
Creative Submission - Call Dawn Zarcaro at 732.450.8866, ext. 22 or dzarcaro@fa-mag.com
Technical Questions - Call Keith Huryk at 732.450.8866, ext. 20 or khuryk@fa-mag.com
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FA Asset Manager Showcase / Inside ETFs Conference
p r i n t
o n l i n e
e v e n t s
Founding Publisher
David Smith
732.450.8866, ext. 26
dsmith@fa-mag.com
Associate Publisher
East Region Advertising Director
Diane Rogala
732.493.2159
drogala@fa-mag.com
New England Region
Advertising Director
Kevin Robinson
732.450.8866, ext. 37
krobinson@fa-mag.com
National Sales Director
West Coast Region Advertising Director
Caren Paradise Kohl
949.388.3646
cparadise@fa-mag.com
National Digital Advertising Director
Sandra Croce
732.450.0193
scroce@fa-mag.com
Midwest Region
Advertising Director
Sarah Haase
312.504.8755
shaase@fa-mag.com
Digital Advertising Director
Toni Murphy
732.450.8866, ext. 19
tmurphy@fa-mag.com
499 Broad Street, Suite 120 • Shrewsbury, New Jersey 07702 • 732-450-8866 • Fax: 732-450-8877 • www.fa-mag.com
insight, opportunities and solutions for financial marketers