Brighton i360 hoardings go up

PRESS RELEASE
7 AUGUST 2014
BRIGHTON i360 HOARDINGS GO UP
Hoardings started going up around the Brighton i360 site today [August 7],
following the start of construction last week.
Five hundred square meters of ply board, each rising to 2.4 metres high, will
encircle the area, with half going up this month and the remainder of the hoarding
going up in October on completion of sewer diversion works.
Said Eleanor Harris, CEO of Brighton i360, "An estimated six million people a
year visit the Brighton beach and 11.5 million cars pass along the King’s Road;
with an audience as large as this, we don’t want to disappoint, so our local
design firm has come up with some exciting designs for us.
"Taking pride of place on the seafront will be a large image of the i360 pod. This
image is about one third of the actual pod size, which will be 18m wide, but will
give viewers a visual sense of things to come.
"We’re eager for Brighton’s residents and visitors to feel involved in the
construction process. So these hoardings don’t become a barrier, we will install
spy holes in the boards so you can see all the work going on.
“One spy hole will be placed at child’s height and another at wheelchair height,
so that no one misses out. We shall even be installing a web cam so people can
watch online as the project develops. At beach level, passers-by can learn all
about the i360 from our project progress board."
Top Brighton graffiti artists Aroe and Gary will be spray painting a section of the
hoardings on 28th August, inviting graffiti art lovers and the public to come along
and see them in action all day, alongside the new arches businesses on the
seafront. This will be a teaser event previewing a larger community event to
come on the sea facing hoardings, when they are put up later this year.
Aroe is internationally known for his graffiti projects, which include the huge
murals in Kensington Street, Brighton; Bomb the Box at the Box Park shopping
centre in Shoreditch, London; and the first ever ‘Meeting of Styles’ in Kuala
Lumpur, Malaysia.
Continued Eleanor Harris, "We wanted our hoardings to encapsulate the
creativity and diversity of Brighton. Together Aroe and Gary will design and paint
a unique piece of art directly onto the i360 hoardings. We encourage anyone with
a sense of curiosity to come witness this live art event, which will be happening
all day on 28th August!”
…ends…
Media enquiries:
Brighton & Hove City Council – 01273 291035 / 293033
Brighton i360 Ltd – Paula Seager, Natural PR, Tel: 01273 857242 or Email:
paula@naturalpr.biz
Notes to editors:
-
Thomas and Trotman Design in Brighton is creating the graphics being
printed on the hoardings
Mackleys from Small Dole, just outside Shoreham, is managing
construction and putting up the hoardings
About Brighton i360
At 162 metres high, and with an observation pod rising to 138 metres, the i360
will be the tallest observation tower outside London, offering a new perspective
on the fun loving seaside city of Brighton. Sited at the root end of the historic
West Pier on Brighton’s seafront, the i360 has a slender, elegant design, with a
futuristic pod allowing 200 visitors at a time to enjoy the surrounding view as it
slowly unfolds. The visitor centre incorporates a 400 seat restaurant, a shop,
exhibition space and conference and event facilities.
Twitter: @TheBrightoni360
Facebook: Brighton-i360
Pinterest: Brightoni360
Blog: Brightoni360.wordpress.com
www.brightoni360.co.uk
About Marks Barfield Architects
Founded in 1989 by Julia Barfield and David Marks, Marks Barfield Architects
(MBA) conceived and designed the London Eye in 1993 and also has a
diverse portfolio of projects that includes schools, cultural, transport and sports
buildings as well as the Kew treetop walkway and Pier outside Tate Britain.
Marks Barfield has won more than 60 awards for design, innovation and
sustainability.
www.marksbarfield.com
@marksbarfield