Play, Laugh and Grow with Fisher

Media Notification
For Immediate Release
July 2007
Play, Laugh and Grow with Fisher-Price®
The second half of 2007 is gearing up to be an exciting time for Fisher-Price®, with an abundance of new
products soon to be released that are sure to be a hit with parents and children alike!
With more than 75 years of experience in providing exceptionally well-thought-out toys for children aged 0 – 5+
years old, all Fisher-Price® products encourage learning and play combined, so that not only will children be
having fun, they are also developing various skills at the imperative periods of their lives.
To give you a sneak-peek of what’s to come in the second half of 2007, we’ve included six of the hottest new
Fisher-Price® products that will top every “most-wanted” list this year:
Fisher-Price® Rainforest™ Jumperoo™
A place full of wonderful sights & sounds, the Fisher-Price® Rainforest™ Jumperoo™
brings it all down to size for little explorers! With toys all around and a spinning seat that
helps baby explore, watch in delight as your little one meets exciting rainforest animals - the
bobbing elephant, swinging monkey and spinning lizard are all sure to win some smiles!
Better yet, when baby jumps or spins the drum they will be treated to an exciting music and
lights show, which can also be activated for four minutes of continuous play by mum.
Fisher-Price® Amazing Animals™ Press & Go Farm Truck
The Fisher-Price® Amazing Animals™ Press & Go Farm Truck is full of fun activity
for baby. Complete with a piglet and lamb to ride on the back of the truck, the animals can
be tucked away safe inside their bed while baby pushes down on the cow truck driver to
set the vehicle into motion which rewards baby with a fun sound effect and short song.
With teethable surfaces and clicking joints on the piglet and a giggle sound for the sheep,
the Fisher-Price® Amazing Animals™ Press & Go Farm Truck is a great addition to
the Amazing Animals™ Sing-along Activity Barnyard.
Fisher-Price® Go Baby Go™ Tippin’ Tiger™ Ball Toss
Baby will have loads of fun with the Fisher-Price® Go Baby Go™ Tippin’ Tiger™ Ball
Toss as brightly coloured balls are tossed into the tiger's basket, to encourage eye-hand
coordination. As the tiger tips back and forth, a ball rolls down and surprises baby,
encouraging reaching out and grabbing motions. And, if that wasn’t exciting enough, watch
in amazement as the baby basketball comes to life with action, music, quirky sounds, and a
light-up nose.
~more~
Fisher-Price® Shake ‘n Go™ Crash Up Speedway™
Car racing has never been better with the Fisher-Price® Shake ‘n Go™ Crash Up
Speedway™, which lets you race and crash like never before! With the same Shake ‘n
Go technology that you love, shake the cars, set ‘em down, watch ‘em race and now see
them crash with hoods popping open and pieces flying off! Two Crash-Up Racers are
included with the 4.5-foot long Speedway and any Shake 'n Go™ cars can race on the
Crash-Up Speedway!
Fisher-Price® Kid-Tough FP3™ Player
Kids can listen to all of their favourite songs with their very own real digital player; FisherPrice® Kid-Tough FP3™ Player. With big buttons for little hands, an LCD screen and
easy to use icons, downloading songs and stories has never been easier! Built tough to
sustain the toughest of knocks, the Fisher-Price® Kid-Tough FP3™ Player holds two
hours of entertainment and comes with six songs, two stories, headphones and a safe
volume control.
Fisher-Price® Little Superstar™ Sing-Along Stage™
Since little ones love to be in the spotlight and sing, dance and move, the FisherPrice® Little Superstar™ Sing-Along Stage™ is sure to be a winner! With a jampacked stage that encourages singing, dancing, discovery, and all-around selfexpression; little ones can start the fun with a shake of the microphone, hear plenty of
music and singing and see a reflection of greatness in the large, clear mirror. With two
modes of play, there's lots of sing-along and song building fun!
Throughout the year, Porter Novelli Melbourne will be the direct point of contact for any Fisher-Price®
enquiries, including the above products, samples, high-resolution images, industry statistics and competitions
and promotions.
We look forward to receiving your requests to trial and road test these exciting new toys!
~ends~
For more information about Fisher-Price® or to request product images, specific samples or any other related
information, please contact Porter Novelli Melbourne, Public Relations Consultants:
Heather Murphy – P: 03 9289 9555, E: hmurphy@porternovelli.com.au, M: 0439 609 278
Julie Booth – P: 03 9289 9555, E: jbooth@porternovelli.com.au, M: 0428 145 455
Michelle Palmer – P: 03 9289 9555, E: mpalmer@porternovelli.com.au, M: 0412 774 280