the true vision
Transcription
the true vision
www.freeformeyewear.com r meyewea m/freefor ebook.co ) 784-4598 ac .f w w /w ax | F : (480 http:/ UNICLIP 686 1e: | Toll-Fre ) 784-9797 Tel: (480 | A S U , AZ 85282 5, Tempe, dy Dr., Ste ar H . S 2730 SA, Inc., Optical U 14 Acuity 20 © t h copyrig Scan QR-Code with your smartphone and learn more about FREE FORM Eyewear. FFA reeForm ter.com/F it tw // s: p htt r.com ityeyewea : www.acu te si eb W | n o i s i v e the tru A new concept in eyewea FREE FORM EYEWEAR is a lifestyle eyewear brand that stands out through the combination of light weight frames, stylish design, explicit simplicity and an affordable price level for consumers who place great value on innovation and convenience. FREE FORM EYEWEAR shares the vision of innovative technology in harmony with the environment and the fast-paced city living. It is more than eyeglass frames. FREE FORM EYEWEAR is a way of life that makes a difference. FREE FORM Green collection passes all savings, achieved through ingenious design and technology, FREE FORM Green collection defines the ultimate green concept in eyewear. Products made from recyclable or biodegradable materials may directly to the consumers. It is priced relatively lower not be truly environment-friendly. However, the Green collection is environ- consumers to contribute to local green causes. than other designer brands. In return, we encourage mentally responsible in every step from its origination, because it consumes the least material requires the fewest production steps is the first eyewear designed to minimize carbon footprint releases no toxic materials during production Be esponsible Comparison of manufacturing process: Free Form Green Eyeglass Frame vs. Conventional Eyeglass Frame High quality material and innovative product design allow us to use the least amount of material 1) and the fewest number of production steps.2) As a result, the Green collection saves the environment and offers the consumer a comfortable, stylish and light weight eyewear. 2) e o m s i Less 12,9 g Amount of material in grams 1) Time of work in minutes 26,3 g 14 min 41 min 1) 2) Both statements are proven with a comparison of a conventional eyeglass frame vs. a FREE FORM Green eyeglass frame. In the chart above, the amount of material is measured in grams and the production steps are measured in minutes of manpower / machine time. The result shows that the FREE FORM Green eyeglass frame 1) only consumes 12,9 grams of material and 2) is manufactured within a total of 14 minutes only. Both measures of Green collection outperform significantly. The focus of the frame design is on quality, light weight and comfort. The frame is completely free of screws and arguably the lightest sheet-metal frame in the world. No toxic materials are ever released into the environment at any stage of the production process. RUBBER TEMPLE TIP anti-slip, non-allergenic, adjustable Feel comfo table FRONT AND TEMPLES CUT from single sheet of betatitanium. Super lightweight, tough and flexible PATENT-PENDING SCREW-LESS HINGE simply cut and folded from one piece of titanium sheet FRAME COLORING BY PVD COATING (ION PLATING), tough surface, anti-scratch and color never fades The consumer gets eyewear with the highest functional quality and the most wearing comfort. 3-D “BALL-JOINT” NOSE PADS unlimited angles, fitting every nasal contour easily COLOR NYLON, small touch that deviates from the traditional Thomas Trauth In collaboration with FREE FORM EYEWEAR, Thomas Trauth from Germany has developed the Green collection with a focus on sustainable production through innovative design. He combines functionality, ergonomics and style in the simplest form. Thomas Trauth, founder and managing director of Thomas Trauth Design GmbH, is a world renowned eyewear designer from the Stuttgart area in Germany. After a formal design education in Darmstadt, Germany, he gained professional experience at major eyewear companies. He was the creative mind behind many eyewear brands like Marc O’Polo, Aigner, S. T. Dupont, Mont Blanc and Ferrari and he was the head of the design and research team of the eyewear giant Metzler Optik Partner. Thomas Trauth’s design philosophy follows his uncompromising attitude of putting aesthetics, ergonomics and simplicity above all design elements. He makes use of innovative technology and high-end quality to help achieve these goals and not as means to show off. Dedicated to his profession and a natural talent when it comes to out-of-the box thinking, he has travelled the world extensively and is committed to working with the unique characteristics and challenges of the international eyewear design business. Thomas Trauth summarises his philosophy of work as follows:“My claim is … to provide utmost quality going hand in hand with an ideal combination of design and function.” n g i s e D n a m Ge N ylon FFA901 FFA905 54 mm 17 mm 140 mm 58 mm Gold 15 mm 145 mm Black Copper Black NEW Color NEW Color Antique Blue NEW Color Silver NEW Color Antique Blue Gun FFA902 Antique Dark Gun Gun Dark Gun Brown FFA906 57 mm 16 mm 145 mm 51 mm Dark Gun 17 mm 140 mm Brown NEW Color NEW Color Antique Dark Gun Dark Blue NEW Color Light Gun FFA903 NEW Color Antique Gun Antique Purple Light Gun Dark Gun Brown FFA907 56 mm 14 mm 49 mm 145 mm Brown 17 mm 140 mm Black NEW Color NEW Color Antique Gun Antique Brown NEW Color NEW Color Antique Dark Gun Gun FFA904 Antique Blue Gold Dark Blue Black FFA908 53 mm 18 mm 54 mm 145 mm Dark Gun 14 mm 140 mm Blue NEW Color NEW Color Antique Brown Antique Dark Gun NEW Color Gun NEW Color Antique Purple Antique Blue Gun N ylon FFA909 51 mm 17 mm 140 mm Dark Gun Copper Black Light Gun Dark Gun Gun Black Gold Light Gun FFA910 57 mm 16 mm 145 mm Copper FFA911 59 mm 15 mm 140mm Gold FFA912 58 mm 14 mm 140 mm Light Gun N ylon NEW STYLE FFA913 FFA917 50 mm 18 mm 135 mm 54 mm Purple Brush Blue Brush 19 mm 135 mm Black FFA914 Black Blue Brush Gun Gun Blue Brush Black Blue Brush Gun Black Black Blue Brush Gun FFA918 50 mm 19 mm 135 mm 52 mm Black Brown Brush 20 mm 140 mm Purple Brush FFA915 FF FFA919 FF 49 mm 21 mm 140 mm 53 mm Gun Brush Brown 19 mm 140 mm Black FFA916 FFA920 52 mm 18 mm 135 mm 59 mm Blue Brush Brown Brush Silver 14 mm 140 mm R imless FFA951 50 mm 17 mm 140 mm Red / Dark Gun FFA952 52 mm 18 mm 140 mm Fuchsia / Gold FFA953 50 mm 17 mm 140 mm White / Gun FFA954 53 mm 18 mm 145 mm Blue / Gun R imless FFA955 FFA960 55 mm 17 mm 145 mm 51 mm 18 mm 140 mm Gun / Dark Gun FFA956 Black FFA961 55 mm 18 mm 145 mm 50 mm 18 mm 140 mm Black / Gun FFA957 Brown FFA962 56 mm 16 mm 145 mm 51 mm 17 mm 140 mm Dark Gun / Orange FFA958 Titan FFA963 55 mm 18 mm 145 mm 52 mm Gold / Brown 16 mm 140 mm Blue R imless FFA964 FFA968 50 mm 18 mm 140 mm 55 mm 17 mm 145 mm Dark Gun FFA965 Dark Gun FFA969 55 mm 17 mm 145 mm 57 mm Brown FFA966 55 mm 18 mm 145 mm Gold FFA967 56 mm 16 mm 145 mm Gun 17 mm 145 mm Titan A cetate NEW STYLE FFA981 FFA985 54 mm 14 mm 135 mm 58 mm 16 mm 140 mm WhiteBlue Black DemiFuchsia FFA982 BrownBeige BlackWhite Stripes Dark BlueBlue BlackBrown FFA986 55 mm 15 mm 135 mm 56 mm 16 mm 140 mm BlackBlue GreyPearl DemiLilac PurpleRed BlackViolet BlackBrown YellowHoney OliveLime DemiBlue Brown Black FFA983 FF 52 mm 15 mm 135 mm FFA984 FF 55 mm 16 mm 140 mm Green Image Film for shop video, Youtube, web presentation Selling g een Window Card (size: 236mm x 328mm) Poster (size: 500mm x 1200mm) Video Display (size: 190mm x 240mm x 258mm) Cube Display Tower Display (size: 151mm x 365mm x 160mm) Foldable Case, Micro-Fiber Cloth & Consumer Booklet Retail Presentation Tray (size: 483mm x 232mm x 76mm) Online Presentation & Campaign Retail Sales Brochure (size: 230mm x 210mm) the true vision