2016 sponsorship opportunities

2016 SPONSORSHIP OPPORTUNITIES
Eva Longoria
National Spokesperson
Our Mission
PADRES is a non-profit organization
committed to improving the quality of life for
children and young adults with cancer and
their families.
PADRES provides a comprehensive
understanding of childhood cancer and
Beto Cuevas
National Spokesperson
Latino Market
Our History
other blood disorders, as well as effective
methods for their treatment. Its unique
and inclusive program model is premised
upon the delivery of a health and education
curriculum, emotional support services and
quality of life activities that are culturally–
relevant, family–centered and community–
based. PADRES’ programs and services,
while primarily designed for the Latino
community, have benefitted thousands of
childhood cancer patients from ALL ethnic
and economic backgrounds.
NO FAMILY IS TURNED AWAY.
PADRES was established in 1985 after two
research studies, funded by the American
Cancer Society indicated that culturallyrelevant, educational and emotional
support services for the Latino patient
were lacking in the medical setting. The
outcome influenced the medical community
to recognize culturally-relevant, education
and emotional support, as vital healthrelated resources in ensuring the success
of the recommended treatment plan and
ultimately the survival of the child.
Our Children and Families
At PADRES our family profile is one of a generally underserved population. More
than 70% of our families are first-generation Americans who suffer limited academic
background; demonstrate limited fluency in English; lack adequate medical insurance
and earn less than $25,000 in annual income while on treatment. Our patients range
between newborn and 21 years of age at diagnosis. Membership is free and once
becoming a PADRES member, a family is a member for life.
Residence
64% Southern California
12%
12%
09%
03%
Central/Northern California
South Florida
Las Vegas Nevada
New York City
Ethnicity
72% Latino
10% African American
10%Caucasian
03%Asian
03% Middle Eastern
02% Other
Diagnosis
48% Leukemia
12% Blood Disorders
12% Brain Tumors
08%Lymphomas
05%Retinoblastoma
08% Other Types of Cancer
04%Osteosarcoma
03%Neuroblastoma
Age
40% 5-12 Years
33% 13-18 Years
17% 0-4 Years
10% 19+ Years
The Need
Our Goal
Every day 43 parents will hear the words “your child has cancer”.
Over the years, PADRES has invested
countless hours researching, understanding and serving the immediate and longterm needs of families who have a child
undergoing treatment for cancer or other
blood disorders.
Children and young adults, as well as their family members who are battling cancer
undergo severe emotional and financial hardship. The need for PADRES support
programs and services is not only greatly necessary but vital in increasing the child’s rate
for survival.
Our goal at PADRES is simple…to provide
HOPE and deliver programs and services
that will help a family manage their child’s
treatment, while striving to keep their family
unit healthy and strong. Because the population we support is primarily underserved,
our families often lack access to resources
such as, emotional support, crisis intervention, and daily living assistance
(i.e. transportation to and from the hospital,
grocery assistance).
This is why PADRES has set a goal to provide HOPE to over 6,500 family members
in 2016. Increasing the needs met by over
1,500 individuals from the year previous.
Our Programs and Services
PADRES has an array of programs and services that provide family members with a
network of resources, support and aid.
Quality of Life Activities
Family Services
Health & Education Programs
Emotional Support
PADRES hosts a variety of special events
and holiday celebrations throughout the
year that benefit the entire family. These
events offer patients and their family members the opportunity to come together as a
family in a safe fun-filled environment.
A cancer diagnosis not only affects the
family emotionally but financially as well.
PADRES offers a variety of services and
resources to help families minimize the
financial burden they encounter while their
child is undergoing treatment.
One of our main priorities for our children
and families is to be well-versed in all
aspects of health education. Our programs
are designed to educate all members of the
family on topics such as, childhood cancer,
related blood disorders, psychosocial issues, nutrition, physical fitness and general
family health.
Our program brings parents together and
builds a network of psychological support
that assists each family member in coping
with the childhood cancer diagnosis and
treatment.
Programmatic Sponsorship
Opportunities
PADRES offers various programs and services that provide support, not only to the child
or young adult diagnosed with cancer or other blood disorder but to the entire family.
You can join us in our mission by directly supporting our health educational programs,
emotional and financial support services and quality of life events.
30th Annual Family Picnic Celebration
PADRES’ Annual Family Picnic Celebration is an event held for over 300 patients
undergoing or who have recently completed treatment for cancer or other blood
disorders and family members from partner hospitals throughout Southern California.
The event will be held late spring 2016. Families will enjoy a day filled with arts & crafts,
lunch, live music, celebrity appearances and day access to a Southern California theme
park and attractions.
Sponsorship Benefits include:
• On-site branding
• Activation opportunities
• Employee engagement opportunities
Season of HOPE Holiday Celebration
During the month of December, PADRES will host a holiday event benefitting children
who are currently undergoing or have undergone treatment for cancer or other blood
disorders.
More than 300 patients and their family members will enjoy a day of arts & crafts,
celebrity visits, lunch, live entertainment; Complimentary Family Gift “Shopping” from
“HOPE’s Secret Shop;” a visit from Santa and other Holiday activities.
Sponsorship Benefits include:
•
•
•
•
On-site branding
Activation opportunities
PR Exposure
Employee engagement opportunities
Special Event Sponsorship Opportunities
PADRES hosts a variety of special events throughout the year that include annual
fundraising and recognition events. These events not only raise awareness about our
organization but also highlight individuals and corporations that are making a difference in
the childhood cancer community.
PADRES special events also provide an
opportunity for individuals and corporations
to showcase their partnership with our
organization through various PR and
Marketing platforms.
‘Stand for HOPE!’ Annual Superhero 5K Run/Walk
The 9th Annual ‘Stand for HOPE!’ 5K Run/Walk is a superhero themed event that calls
upon community supporters to join our little heroes in their battle against cancer. Over
2,000 participants comprised of families, cancer survivors, corporate sponsors and
celebrity supporters are expected to attend in support of PADRES’ mission.
The run/walk will take place on Sunday, May 22nd at the Rose Bowl Stadium in
Pasadena, CA and will include: a celebrity red carpet, finish line expo and live
entertainment.
Sponsorship Benefits include:
•
•
•
•
•
•
Broadcast advertising opportunities
On-site branding
Activation opportunities
PR exposure
Corporate team
Employee engagement opportunities
Event Chairs
Celebrity Host Committee
Eva Longoria
PADRES National Spokesperson
Adrian Gonzalez
LA Dodgers
Beto Cuevas
PADRES National Spokesperson,
Latino Market
Josie Loren
Actress
Amaury Nolasco
Actor
Brandon Rios
Professional Boxer
Keven Ramirez
107.1 Super Estrella Radio Host
Sandra Peña
Mega 96.3 FM Radio Host
16th Annual ‘El Sueño de Esperanza’ Celebration
On August 19th – 21st, as a kick-off for National Childhood Cancer Awareness Month,
PADRES National Spokesperson, Eva Longoria will host the ‘El Sueño de Esperanza”
celebration. This star-studded event will be held in Las Vegas Nevada with an array of
weekend activities that will bring together more than 350 celebrity supporters and leaders
in business, entertainment and philanthropy. This special celebration of HOPE will honor
and recognize individuals or PADRES supporters who have made notable contributions
to the pediatric cancer community. That evening, together we will stand for one single
purpose: to bring HOPE to children with cancer and their families.
Event Chairs
Eva Longoria
PADRES Nation Spokesperson
Peter Villegas
Co-Chair
2016 Celebrity Host Committee
Yancey Arias
Adrian Bellani
Oskar Cartaya
Kate Del Castillo
Angélica Castro
Matt Cedeño
Beto Cuevas
Don Francisco
Cristián De La Fuente
Edy Ganem
Andy Garcia
Adrian Gonzalez
Enrique Gutierrez
Kerri Walsh Jennings
Jesse & Joy
Sugar Ray Leonard
Josie Loren
George Lopez
Mario Lopez
Justina Machado
Constance Marie
Esai Morales
Pedro Moreno
Amaury Nolasco
Edward James Olmos
Francisco Pinto
Carlos Ponce
Dania Ramirez
Keven Ramirez
Brandon Rios
Taboo
Andy Vargas
Eduardo Verastegui
16th Annual ‘El Sueño de Esperanza’ Celebration
The Annual ‘El Sueño de Esperanza’ Celebration is PADRES’ largest fundraising event of
the year and garners a great deal of recognition. This weekend celebration offers PR
exposure opportunities at both the celebration and after-party.
Over 6.5 million impressions are earned through broadcast, print, online and social
media.
Sponsorship Benefits include:
• Broadcast advertising opportunities
• On-site branding at Hotel and Club
After-party
• Activation opportunities
• PR Exposure
Bat 4 HOPE Celebrity Softball Game
PADRES Ambassador and Los Angeles Dodgers first baseman, Adrian Gonzalez will
host the 2nd Annual ‘Bat 4 HOPE’ Celebrity Softball Game. The Los Angeles Dodgers,
well-known atheletes and other celebrity supporters will team up to raise awareness
for childhood cancer and raise funds for PADRES’ vital programs and services. Bat 4
HOPE will take place in November and will include a celebrity red carpet, meet and greet
opportunities with celebrity supporters and much more!
Sponsorship Benefits Include:
•
•
•
•
•
Broadcast advertising opportunities
On-site branding
Activation opportunities
PR Exposure
Employee engagement opportunities
Event Chair
Event Host Committee
Adrian Gonzalez
PADRES Ambassador
Justin Turner
LA Dodgers
Event Co-Chair
George Lopez
Comedian
Eva Longoria
PADRES National Spokesperson
Taboo
Black Eyed Peas
Joc Pederson
LA Dodgers
2016 Sponsorship Benefits
Celebrity appearance by PADRES Spokesperson or Ambassador at
additional cause related company event
$150,000
$75,000
$50,000
$25,000
$10,000
$5,000
X
Non-exclusive pass through rights to corporate partner (as approved by
PADRES)
X
Check presentation and speaking opportunity for company representative
at select event
X
2016 Category exclusivity
(mutually agreed upon designation)
X
X
Logo inclusion on all event marketing materials
X
X
X
Social media promotion of company campaign by PADRES celebrity
supporter
X
X
X
Dedicated email blast acknowledging sponsorship and company campaign
X
X
X
X
Rights to use PADRES marks and logos on pre-approved campaigns
X
X
X
X
$150,000
$75,000
$50,000
$25,000
Bat 4 HOPE Event Tickets
24
20
16
12
Social media acknowledgment via PADRES and celebrity supporter
X
X
X
Name/logo inclusion on event marketing and PR materials
X
X
X
X
Name/logo inclusion on event signage
X
X
X
Activation space (10 x 10)
X
X
El Sueño De Esperanza event tickets
20
16
Naming rights and composite logo inclusion: “16th Annual ‘El Sueño de
Esperanza’ Celebration presented by (sponsor name)
X
Branding on all pre-event advertising (broadcast, digital, print)
X
X
Company photo opportunity with Eva Longoria
X
X
Logo inclusion on red carpet step and repeat press wall
X
X
Social media acknowledgement via PADRES and celebrity supporter
X
X
X
Opportunity for activation / product placement
X
X
X
X
$10,000
$5,000
8
4
X
X
X
X
X
X
X
12
10
6
2
16th Annual El Sueño De Esperanza
X
‘Stand for HOPE!’ 5K Run/Walk
18
Family Picnic Celebration
Complimentary registration for participants
30
22
14
10
6
Corporate executive photo opportunity with participating celebrity
supporters
X
X
Logo inclusion on red carpet step & repeat press wall
X
X
X
One (1) gobo light logo in reception area
X
X
X
X
Social media acknowledgment via PADRES and celebrity supporter
X
X
X
Logo inclusion on event invitations
X
X
X
X
Name/logo inclusion on event marketing and PR materials
X
X
X
X
Name/logo inclusion on PADRES distributed marketing and PR materials
X
X
X
X
Logo inclusion on event participant t-shirts
X
X
X
X
X
Name recognition from stage
X
X
X
X
X
Name/logo inclusion on venue signage
X
X
X
X
X
X
Logo inclusion on donor reel video screens
X
X
X
X
X
X
Activation space (10x10)
X
X
X
X
X
X
Company Ad in commemorative event program book
X
X
X
X
X
X
Bat 4 HOPE Celebrity Softball Game
$150,000
$75,000
22
$50,000
18
$25,000
14
$10,000
10
$5,000
Bat 4 HOPE Event Tickets
30
6
Branding on all pre-event advertising (Broadcast, digital, print)
X
Name/logo inclusion on red carpet step & repeat press wall
X
X
Name/logo inclusion on stadium ribbon
X
X
Opportunity for activation / product placement
X
X
X
Social media acknowledgment via PADRES and celebrity supporter
X
X
X
X
Name/logo inclusion on PADRES distributed marketing and PR materials
X
X
X
X
X
Company Ad in commemorative event program book
X
X
X
X
X
X
Admission and/or preferred volunteer opportunities
24
20
16
12
8
4
Social media acknowledgment via PADRES and celebrity supporter
X
X
X
Name/logo inclusion on event marketing and PR materials
X
X
X
X
Name/logo inclusion on venue signage
X
X
X
X
X
X
Activation space (10 x 10)
X
X
X
X
X
X
Season of HOPE Holiday Event
For Individual event sponsorships, please contact PADRES Directly at ebarboa@IAmHOPE.org
*** Note: For purposes of sponsor level recognition, in-kind donations are considered at 40% of their monetary value.***
*** Note: All broadcast advertising opportunities are pending media partner and are not a guaranteed asset.***
Where There is Life, There is Always HOPE ®
To become a sponsor contact,
Elvia Barboa
ebarboa@IAmHOPE.org
(818) 738-5925
PADRES Contra El Cáncer and related designs and slogans used herein are trademarks of PADRES Contra El Cáncer, a 501(c)(3) tax-exempt organization.
© 2016 PADRES Contra El Cáncer. All rights reserved.