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Monday, May 11, 20 15
CLASSIFIEDS
COMICS & GAMES
E s t abl ished 19 16
w w w.mus t angne w s .net
Polyratings: Personal, often polarizing
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@BenjyEgel
Benjy Egel
Anonymous sharing apps like Yik
Yak, Whisper and Fade have become all the rage at Cal Poly. But
students forget about one such
website until it’s time to register
for classes: Polyratings.
The website, which is technically unaffiliated with Cal Poly,
contains student-submitted reviews of virtually every professor,
assistant professor and lecturer.
Most reviews left on Polyratings have to do with technical
aspects of a teacher’s style or
ability, such as grading strictness or attendance policies.
But as communication studies
lecturer Rebecca Laidlaw found
out, some comments were simply personal attacks.
Laidlaw doesn’t look at her
Polyratings page often. Especially not after finding two
inappropriate comments, one
about her appearance and another falsely said she had been
sleeping with students.
“It said I like to basically suck
cock, doesn’t matter that I’m
married,” Laidlaw said. “It was
very shocking to me. I don’t think
I’m naive or anything, but it was
just like, ‘What? They’re allowed
to write this?’”
Laidlaw contacted the site’s
administrators in an attempt to
have the reviews removed but
was initially unsuccessful. After a
second attempt, the two remarks
were taken down.
When she began her first summer class that year, Laidlaw was
dressed especially conservatively. She felt uncomfortable
throughout the class, something she hadn’t felt for quite
some time.
“It was the first time in so many
years of teaching that I felt like
I didn’t want to go,” Laidlaw
said. “It sounds very weird, but
I honestly felt violated. I believe in freedom of speech, but
I felt like there was a little bit of
hate language.”
At the end of every academic
quarter, students are required to
fill out course and teacher evaluations. These are anonymous, like
Polyratings, but are only visible
to instructors and departments.
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JASON HUNG | MUSTANG NE WS
RATINGS | Mechanical engineering professor Jim LoCascio doesn’t mind students writing negative reviews on his Polyratings, and he even sends funny ones to his children. Many reviews are concerned with his grading strictness.
City of San Luis Obispo approves
program establishing rental
housing inspections
TRENT MERFELD | MUSTANG NE WS
18 YEARS L ATER
ANDREW EPPERSON | MUSTANG NE WS
BIG PICTURE
| The inspection program is part of a larger ordinance, which will be finalized Tuesday.
Rebecca Ezrin
@Ezrinrebecca
After approximately 10 years of
wrestling with the idea, the city of
San Luis Obispo has approved an
ordinance that establishes a rental
housing inspection program by a
3-2 vote.
In a six-hour City Council
meeting on Tuesday night, the
recommendation was formally
proposed and the discussion on
the rental inspection ordinance
drew a packed house, with approximately 120 people and 30
speakers, most of whom were
against the ordinance.
The ordinance’s final approval
will take place at the City Council
meeting next Tuesday.
Under the rental inspection
ordinance, single-family and duplex home rentals will be inspected every three years to ensure
they are abiding by health and
safety standards.
“I have encountered a lot of people living in sub-standard housing
— young people,” San Luis Obispo Mayor Jan Marx said. “When
I open the door to their houses, I
can see holes in the wall and wires
hanging from the ceiling. There’s
a lot of fear and intimidation
that is experienced by them for
the first time living on their own.”
The San Luis Obispo City
Council first began discussing
the idea of a rental housing
inspection program in 2005. It
then became part of a Major City
Goal in the 2013-15 financial
plan and then carried into the
2015-17 financial plan.
see INSPECTION, pg 2.
| Friday’s show attracted Yellowcard’s old, die-hard fans along with newer listeners.
Yellowcard reminds SLO Brew why
they’re more than ‘Ocean Avenue’
Trent Merfeld
@Hi_ImTrent
SLO Brewing Company (SLO
Brew) was packed to capacity Friday night as Yellowcard
showed us why the band remains relevant in today’s music industry: It can still put on a
good show.
As I held my press pass and
looked over my interview questions, the 13-year-old in me
could barely breathe, while my
more objective, tame 22-yearold self was thinking, “Please
don’t bring up your middle
school breakups, this is serious.”
Yellowcard — now an anomaly
in the music industry for nearly
two decades — brought enough
pieces of its past into the show
to satisfy both old and new fans.
Violinist Sean Mackin is
Yellowcard’s longest-tenured
member. He said he has been
with the now-five-piece ensemble since its second-ever
SUDOKU
show in 1997.
“We have a great mix of fans
that are loyal and stay with our
band,” Mackin said. “And we
have a nice mix of younger, new
fans who are now sort of singing
the gospel of Yellowcard.”
Mackin said that even after
nearly 20 years, the group is
still growing as a band. Friday
night’s performance was proof.
see YELLOWCARD, pg 4.
News... 1-3 | Arts... 4-5 | Opinion... 6 | Classifieds... 7 | Sports... 8
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Monday, May 11, 2015
NEWS | 2
ANDREW EPPERSON | MUSTANG NE WS
VOICES | About 30 community members spoke at the meeting. Under the rental inspection ordinance, rentals will be inspected every three years.
INSPECTION
continued from pg 1.
Prior to a December 2014 meeting, staff researched 25 rental inspection programs in California
and other major college towns
outside California, with much
of the focus on case studies of
Santa Cruz and Azusa. Overall,
the programs were found to have
been effective.
In December 2014, the program
was evaluated at the City Council
Study Session Direction. At that
hearing, the council directed staff
to return with an ordinance, involving specific requests.
“Our belief is that our proposed
ordinance meets all of those objectives that the council set for us
back in December,” Community Development Director Derek
Johnson said.
Many San Luis Obispo residents
who attended the meeting said
the nine city ordinances already
in place have not been properly
pursued; therefore, they do not
trust this one will be.
“If you pass the rental inspection
ordinance, please make sure that it
is adequately funded. Otherwise,
it will become another example of
growing government interference
without tangible results. In other
words — another failed city ordinance,” San Luis Obispo resident
Linda White said. “Don’t raise our
hopes that you really care if you
are merely passing a revenue-generating ordinance.”
Attendees of the meeting had an
additional array of concerns with
the ordinance. Common concerns related to the registration
process, fees, a demonstration
of potential discrimination and
their constitutional rights.
“I believe by inspecting rentals
only the city is actually discriminating against those who live in
their own homes, San Luis Obispo
County resident and landlord Mary
Kimble said. “So if this housing
inspection program is indeed for
the protection, health, safety and
neighborhood wellness of San Luis
Obispo, let’s inspect all dwellings
for the good of everyone.”
Sixty-two percent of available
homes in San Luis Obispo are
rentals, according to the 2010 census, as opposed to the statewide
average of 43 percent.
According to Johnson, the focus is on single-family and duplex
housing rentals as a result of 2013
code enforcement cases and violations within single-family and duplex rentals, which were at a rate
nearly six times the rate found in
multifamily zones.
The existing Code Enforcement Program is primarily complaint-based and holds limitations
on interior inspections.
According to Johnson, not all
substandard living situations
generate complaints, because
tenants may be unaware conditions are substandard, are unaware of legal protections, do not
know how to make a complaint,
fear increased rent or eviction
or may struggle with language
barriers or disabilities.
Many speakers at the meeting
felt interior inspections were intrusive and an invasion of their
Fourth Amendment rights — the
right of the people to be secure
in their persons, houses, papers
and effects against unreasonable
searches and seizures.
“Is the city ready to defend a
JUNIOR PAGE
5 COL x 17”
class-action lawsuit to the constitutionality of this law?” landlord
Brandi Marin said. “It just makes
my skin crawl.”
Cal Poly representatives expressed support for the ordinance
as well.
“Cal Poly supports the rental inspection program for our community, as it would serve to address
important issues of safety, health
and well-being,” Cal Poly representative Stephanie Teaford said.
“We see this type of program as
a means to enhance health and
safety issues for rental properties
that are utilized by our faculty,
staff and students.”
Johnson and his team presented the recommended ordinance
through a slideshow during
the meeting.
The ordinance consists of
five main sections: (1) the
inspection oveview, (2) registration, application and implementation, (3) notification of
inspection and inspection
procedures, (4) inspection
and re-inspection and (5)
self-certification.
Johnson’s slideshow relayed
the following information:
• The inspection involves a chief
building official routinely inspecting properties.
• The owners of residential dwelling units used as rental properties will be required to register
units within 60 days from Jan.
1, 2016, or within 30 days from
which the unit is acquired. There
are penalties and/or fines for failing to register.
• The notification of inspection involve a building official mailing
the notice of inspection as well
as an invoice for inspection fee.
• During the inspection, the owner
or agent must be present and access must be granted by tenants
as well.
• In instances of the owner refusing to provide access for the inspection, he/she will be charged
an inspection fee. Inspection
warrants can be used if needed.
• Self-certification is available to
property owners whose properties are found to be in compliance with initial city inspection,
have no prior code enforcement
activity within the last three
years and have no unpaid code
enforcement fines.
• A building official will mail an
owner-inspection checklist 60
days prior to the due date.
“This is within the principal
powers of the city and of local municipal government, which is the
protection of health and safety, and
that’s why these types of programs
are enacted both in California and
throughout the United States,”
Johnson said.
Johnson and his staff presented
the ordinance to the council with
three recommendations: to adopt
the ordinance, to adopt a resolution
establishing fees to implement the
program and to adopt a resolution
establishing an amnesty program.
The amnesty program consists
of an amnesty period of one year,
from July 1, 2015 to June 30, 2016.
“This period suspends penalty
fees on any property owner who
voluntarily obtains a building per• The notification of inspection involve a building official mailing
the notice of inspection as well
as an invoice for inspection fee.
• During the inspection, the owner
or agent must be present and acJohnson’s
cess mustslideshow
be granted byrelayed
tenants
• The inspection involves a chief
building official routinely in• The owners of residential dwelling units used as rental properties will be required to register
units within 60 days from Jan.
1, 2016, or within 30 days from
which the unit is acquired. There
are penalties and/or fines for fail• The notification of inspection involve a building official mailing
the notice of inspection as well
as an invoice for inspection fee.
• During the inspection, the owner
or agent must be present and access must be granted by tenants
• In instances of the owner refusing to provide access for the inspection, he/she will be charged
an inspection fee. Inspection
warrants can be used if needed.
• Self-certification is available to
property owners whose properties are found to be in compliance with initial city inspection,
have no prior code enforcement
activity within the last three
years and have no unpaid code
• A building official will mail an
owner-inspection checklist 60
“This is within the principal
powers of the city and of local municipal government, which is the
protection of health and safety, and
that’s why these types of programs
are enacted both in California and
throughout the United States,”
Johnson and his staff presented
the ordinance to the council with
three recommendations: to adopt
the ordinance, to adopt a resolution
establishing fees to implement the
program and to adopt a resolution
establishing an amnesty program.
The amnesty program consists
of an amnesty period of one year,
from July 1, 2015 to June 30, 2016.
“This period suspends penalty
fees on any property owner who
voluntarily obtains a building per-
mit to either correct or otherwise
permit unpermitted work prior
to a scheduled inspection or June
30, 2016, whichever occurs first.
Once the amnesty period ends,
unpermitted work will be treated
as a code enforcement case with
associated penalties or fines,”
Johnson said.
According to Johnson, the
program would allow for both
interior and exterior building
inspections, which would preserve and maintain housing
stock and provide for livable and
attractive neighborhoods.
“These are severe, critical health
and safety issues: substandard
electrical conditions, piles of debris and trash. These are all examples of things that we cannot see
from the right away. So our code
enforcement program submits a
complaint and gets the permission from a property owner to go
onto the property, but we don’t
discover these types of violations,”
Johnson said.
The total costs of the program
come out to $256,821 for the city’s
2015-16 budget, and $483,553 for
the 2016-17 budget.
Possible fees include $65 for annual registration, a $185 inspection
fee, $65 for self-certification and a
potential re-inspection fee of $65.
Exemptions from the program
include mobile home units within
mobile home parks regulated by the
California Department of Housing
and Community Development,
HUD Section 8 housing units,
dwelling units owned or managed
by a government agency or residential rental dwelling units that
are occupied by a registered owner.
By June 2015, the process will
begin with amnesty notifications
being sent out. Community outreach programs and meetings will
occur over the months of September through December 2015. Initial
inspections will begin April 2016.
“This is about the minimum expectations — what you expect to get
as a tenant, like heating, a door that
locks or working smoke detectors,”
inspections,
Johnson
said. which would preserve and maintain housing
stock and provide for livable and
attractive neighborhoods.
“These are severe, critical health
and safety issues: substandard
electrical conditions, piles of demit to
bris
andeither
trash.correct
These or
areotherwise
all exampermit unpermitted work prior
to a scheduled inspection or June
30, 2016, whichever occurs first.
Once the amnesty period ends,
unpermitted work will be treated
as a code enforcement case with
associated penalties or fines,”
Johnson said.
According to Johnson, the
program would allow for both
interior and exterior building
inspections, which would preserve and maintain housing
stock and provide for livable and
attractive neighborhoods.
“These are severe, critical health
and safety issues: substandard
electrical conditions, piles of debris and trash. These are all examples of things that we cannot see
from the right away. So our code
enforcement program submits a
complaint and gets the permission from a property owner to go
onto the property, but we don’t
discover these types of violations,”
Johnson said.
The total costs of the program
come out to $256,821 for the city’s
2015-16 budget, and $483,553 for
the 2016-17 budget.
Possible fees include $65 for annual registration, a $185 inspection
fee, $65 for self-certification and a
potential re-inspection fee of $65.
Exemptions from the program
include mobile home units within
mobile home parks regulated by the
California Department of Housing
and Community Development,
HUD Section 8 housing units,
dwelling units owned or managed
by a government agency or residential rental dwelling units that
are occupied by a registered owner.
By June 2015, the process will
begin with amnesty notifications
being sent out. Community outreach programs and meetings will
occur over the months of September through December 2015. Initial
inspections will begin April 2016.
“This is about the minimum expectations — what you expect to get
as a tenant, like heating, a door that
locks or working smoke detectors,”
Johnson said.
Monday, May 11, 2015
ARTS | 4
TRENT MERFELD | MUSTANG NE WS
#FLASHBACKFRIDAY | Yellowcard primarily stuck with its old repertoire and its most recent releases, leaving out the material in the middle. Nonetheless, the crowd seemed happy with the SLO Brew show.
YELLOWCARD
continued from pg 1.
To start their set, the quintet — each in a black shirt —
played the first three songs off
their new album, Lift a Sail.
After the new material, lead
singer Ryan Key broke the
ice: “I know when some of
you heard we were playing
(at SLO Brew), you went and
told your friend, ‘Hey, Ocean’s
Boulevard is playing.’”
The crowd met the joke with
easy laughter.
I was apprehensive about the
energy for the night when, after a few songs, half the audience seemed to lose focus. Fortunately, right before one of
their slower-paced hits, “Only
One,” Key told the crowd to get
off Tinder.
“We won’t use our phones
during the show if you don’t,”
Key said. After that moment,
I didn’t see many faces illuminated by cell phones.
Cal Poly graduate Liam
Hedr iana s aid t he p ositioning of “Only One” was
particularly meaningful.
“(They stuck) ‘Only One’ in
the kinda beginning-middle
of their set,” Hedriana said. “I
feel like it was really nice of
them for their old fans and for
everybody that came out.”
Just as the more casual
fans found familiar footing
through the Ocean Avenue
hit, the tone grew serious
leading up to “Lift a Sail,”
the title track of the group’s
newest record.
Key said they wrote the song
during an emotional time for
the band: “(We’re) trying to
help you get through whatever you’re getting through with
our music.”
After the pep talk, the venue
erupted with the fans’ rhythmic shouting peaking between
cymbal crashes.
Af ter ward, Mack in got
real with his audience and
said, “(It’s the) best feeling in the world to look out
and see you guys singing
our songs.”
Key later introduced “One
Bedroom,” the show’s first
acoustic-guitar-centered song.
“I want you to find your best
Chris Martin, Coldplay voice
(when I go) ‘oo-ooh-oooh,’”
Key said.
Key took advantage of the
guitar swap following “One
Bedroom” to introduce the
YELLOWCARD
continued from pg 1.
To start their set, the quintet — each in a black shirt —
played the first three songs off
their new album, Lift a Sail.
After the new material, lead
singer Ryan Key broke the
ice: “I know when some of
you heard we were playing
(at SLO Brew), you went and
told your friend, ‘Hey, Ocean’s
Boulevard is playing.’”
The crowd met the joke with
easy laughter.
I was apprehensive about the
energy for the night when, after a few songs, half the audience seemed to lose focus. Fortunately, right before one of
their slower-paced hits, “Only
One,” Key told the crowd to get
off Tinder.
“We won’t use our phones
during the show if you don’t,”
Key said. After that moment,
I didn’t see many faces illuminated by cell phones.
Cal Poly graduate Liam
Hedr iana s aid t he p ositioning of “Only One” was
particularly meaningful.
“(They stuck) ‘Only One’ in
the kinda beginning-middle
of their set,” Hedriana said. “I
feel like it was really nice of
them for their old fans and for
everybody that came out.”
Just as the more casual
fans found familiar footing
through the Ocean Avenue
hit, the tone grew serious
leading up to “Lift a Sail,”
the title track of the group’s
newest record.
Key said they wrote the song
during an emotional time
for
TRENT
the band: “(We’re) trying to
help you get through whatever you’re getting through with
our music.”
After the pep talk, the venue
erupted with the fans’ rhythmic shouting peaking between
cymbal crashes.
Af ter ward, Mack in got
real with his audience and
said, “(It’s the) best feeling in the world to look out
and see you guys singing
our songs.”
Key later introduced “One
Bedroom,” the show’s first
acoustic-guitar-centered song.
“I want you to find your best
Chris Martin, Coldplay voice
(when I go) ‘oo-ooh-oooh,’”
Key said.
Key took advantage of the
guitar swap following “One
Bedroom”| MUSTANG
to introduce
the
MERFELD
NE WS
Monday, May 11, 2015
NOTED
NEWS | 3
FULL PAGE
6 COL x 21”
TARA KAVEH | MUSTANG NE WS
| A master plan update forum was also held in the Robert E. Kennedy Librar y Atrium on Thursday. Attendees were asked to share their thoughts on sticky notes at both forums.
Master plan update held at SLO library
Juliet Saunders
Special to Mustang News
Cal Poly held an open house for
the proposed university master
plan Saturday May 9 at the San
Luis Obispo County Library.
The community outreach
event drew approximately 50
people varying in ages from
students to longtime San Luis
Obispo residents.
The open house was aimed at
getting feedback from community members about the proposed master plan for the campus for the year 2022. Potential
REVIEWS
continued from pg 1.
Mechanical engineering professor Jim LoCascio, whose Polyratings page is peppered with
personal insults and complaints
about his classes, reviews every
course evaluation submitted for
each of his classes.
Despite having earned a 1.87
rating from students on Polyratings, LoCascio said he normally
receives an average of 3.2 to 3.9
stars out of five on course evaluations. Students who take the time
to write Polyratings reviews are
outliers within the system, he said.
“My course evaluations don’t
ideas include new student housing, a hotel, parking, a pub and
other proposed additions to the
main campus.
Master plan team member Erik
Justesen said the university created six advisory committees that
included students, community
members, faculty and staff that
went over various issues. These
committee meetings gave the
master planners their “marching
orders,” Justesen said.
Louise Justice, resident and member of the mass transit committee
appreciates that Cal Poly offers an
open house for the community.
“I do like open houses. It gives
residents some avenue to express their thoughts and ideas,
but my question is, do they really listen?” Justice said.
The open house included three
sections, one on the campus
core, (or what campus looks like
now); land use/housing, with
diagrams of proposed changes;
and circulation (or transportation to and from campus and
within campus). Each section
had a poster where the attendees could voice their opinions
on color-coded sticky notes to
place on the board. The land
use/housing board was almost
full at the end of the two-hour
open house.
“It’s really important for us
to hear what the community
thinks about our master plan,”
said Interim University Planning Officer Linda Dalton.
Environmental management
and protection junior Kyle Jordan was one of the few Cal Poly
students in attendance.
“I wanted to provide some
feedback in terms of land use,”
he said.
Part of the proposed plans are
to take away some of Cal Poly’s
allocated agricultural land.
“They are potentially getting
rid of some agriculture land; it’s
good ag land. It’s a poor spot
to build over, the school is all
about living labs and Learn By
Doing,” Jordan said of the possible loss of a citrus orchard
on campus.
One aspect many community members seemed to agree
on is the possible addition of
on-campus housing.
A goal of the master plan is to
increase the amount of students
living on campus from 38 to
65 percent.
“I like the idea of more
housing,” Jordan said. “It relieves pressure for the rest of
the community.”
According to Justeen and Dalton, the concerns raised through
the open house, their website
and other forums will be viewed
and taken into account over the
summer. The master planning
team will then come up with
a refined plan based on these
concerns and suggestions. They
will hold more listening sessions
and open houses in the fall with
the hope that a final plan will
come out by the end of 2015.
look anything like my Polyratings,” LoCascio said. “The people
that go (on) there are the people
that are very, very happy or very,
very unhappy.”
Many reviews for LoCascio’s
classes have to do with his strictness as a grader, an attribute he
takes in stride.
“In my own home and in the
(mechanical engineering) hallways, the joke is people get mechanical engineering degrees and
they’re either WLs or WOLs,” he
said. “They’re either With LoCascio or Without LoCascio.”
Still, some Polyratings reviews
call him out for personal attributes. LoCascio has had to ask
classes to not write things about
the way he dresses because it upsets his wife, a request he says has
been honored.
Polyratings are meant to inform other students about the
best and worst professors to
take, but their openness to the
public makes some teachers
afraid, LoCascio said. Negative
reviews, especially for non-tenured professors, can dim one’s
career prospects if reviewed by a
potential employer.
The university also uses course
evaluations to hurt professors,
according to LoCascio. Administrators pay no mind to positive
student reviews but can use neg-
ative ones as examples of poor
performance, he said.
“No one comes in here and says,
‘Oh, your evaluations are great,’”
LoCascio said. “But if your evaluations are in the toilet, then
somebody will come into your
office and say, ‘How do you explain this?’”
Both Laidlaw and LoCascio
agreed written evaluations are
more telling than standardized
fill-in-the-blank reviews.
LoCascio has his students fill out
their evaluations at the beginning
of class so they won’t be tempted to leave early and skip writing
their thoughts, while Laidlaw assigns a page-long essay on what
people learned in the class.
Business freshman Danny Halprin uses Polyratings to decide
which sections of classes to take,
he said.
“I don’t write reviews. They
take a certain amount of effort
that are only validated if I have
a very strong opinion, if I really
liked them or didn’t like (the professor),” he said. “I’ve never hated
or loved a professor enough to
write one, but I probably will at
some point.”
Former Cal Poly students Doug
Dahms and Forrest Lanning created Polyratings in January 1999,
four months before the creation
of RateMyProfessor.com, which
expanded the idea to universities
across the United States.
RateMyProfessor.com only has
reviews for 547 Cal Poly faculty
and staff members, a far cry from
the 2,286 profiled on Polyratings.
Students have submitted 53,176
Polyratings reviews in total.
Dahms and Lanning, who did
not respond to interview requests
for this article, founded Polyratings
out of their residence hall room
using an old Linux box, according to both of their biographies on
the website.
The two were nearly kicked off
campus after numerous battles
with university administrators,
per their website bios.
Monday, May 11, 2015
band members. When guitarist Ryan Mendez’s turn
came, Key had a little fun with
the crowd.
“Did you know he has pneumonia? Did you know he
has tonsilitis?”
Mackin chimed in: “He’s literally collecting as many viral
diseases as possible.”
Key then decided it was time
to introduce the bassist: “Ladies! Josh Portman on the bass,”
and after a brief pause, “Men!
Josh Portman on the bass.”
Key reached for the ignition
as the setlist approached its final turn. They climbed an emotional peak with “Believe,” one
of the many hits off the platinum-selling Ocean Avenue.
The song, which according
to Mackin was “meant to sort
of commemorate the heroes
of 9/11,” ignited energy in the
venue. Mackin pumped his fists
ferociously during the choruses, matching the intensity of
the fans closest to the stage.
“That’s my moment,” Mackin
said. “That’s the eye of the
storm for me. Every night, just
watching people sing, ‘Everything is gonna be all right.’”
T h e s on g’s c on c lu s i on
brought a feeling of camaraderie between Yellowcard and
the crowd. It’s easy to find value in any stanza of Key’s lyrics,
and “Believe” gave the crowd a
necessary attitude boost.
Key then opened up, admitting the band was tired after
touring for 10 consecutive
weeks with no breaks. He proceeded to thank the crowd at
SLO Brew for the night and for
how quickly the show had sold
out once tickets went on sale.
“We needed the energy tonight,” Key said.
Every member except Key
exited the stage. He sat front
and center with a NORD-keyboard, serenading the crowd
with “California.”
After the final track off its
Column Structure
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1.69”
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The structure of the Mustang
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The staff designers can create
ads to accommodate more
sizes upon request.
ARTS | 5
latest album concluded, the
crowd begged for an encore.
And they got it: three
more songs.
“My friends, are you tired
yet?” Key said as the band
re-assumed their positions
onstage.
They opened the encore with
“Fighting” as Mackin tossed
the remains of a water bottle over those closest to the
stage. There was a brief moment of tension in the crowd
through the encore, as Yellowcard still had not played its
biggest hit.
Soon, the palm-muting began and worries transformed
into cheers.
Key began, “There’s a place
off Ocean Avenue…”
The audience got its final
wind, jumping wildly. I spotted the first crowd surfer of
the night, and my ears began
to ring.
They still haven’t stopped.
I know when some of you
heard we were playing (at
SLO Brew), you went and told
your friend, ‘Hey, Ocean’s
Boulevard is playing.’
RYAN KEY
FRONTMAN
TRENT MERFELD | MUSTANG NE WS
PHONES SILENT, EARS RINGING | Lead singer Ryan Key kept the show personal, asking audience members to put away their phones.
BANNER
6 COL x 5”
Alex Rademacher
Math
Senior
“Mustang News has a lot of good information.”
TRENT MERFELD | MUSTANG NE WS
Yellowcard primarily stuck with its old repertoire and its most recent releases, leaving out the material in the middle. Nonetheless, the crowd seemed happy with the SLO Brew show.
1/4 PAGE
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YELLOWCARD
continued from pg 1.
To start their set, the quintet — each in a black shirt —
played the first three songs off
their new album, Lift a Sail.
After the new material, lead
singer Ryan Key broke the
ice: “I know when some of
you heard we were playing
(at SLO Brew), you went and
told your friend, ‘Hey, Ocean’s
Boulevard is playing.’”
The crowd met the joke with
easy laughter.
I was apprehensive about the
energy for the night when, after a few songs, half the audience seemed to lose focus. Fortunately, right before one of
their slower-paced hits, “Only
One,” Key told the crowd to get
off Tinder.
“We won’t use our phones
during the show if you don’t,”
Key said. After that moment,
I didn’t see many faces illuminated by cell phones.
Cal Poly graduate Liam
Hedr iana s aid t he p ositioning of “Only One” was
particularly meaningful.
“(They stuck) ‘Only One’ in
the kinda beginning-middle
of their set,” Hedriana said. “I
feel like it was really nice of
them for their old fans and for
everybody that came out.”
Just as the more casual
fans found familiar footing
through the Ocean Avenue
hit, the tone grew serious
leading up to “Lift a Sail,”
the title track of the group’s
newest record.
Key said they wrote the song
during an emotional time for
the band: “(We’re) trying to
help you get through whatever you’re getting through with
our music.”
After the pep talk, the venue
erupted with the fans’ rhythmic shouting peaking between
cymbal crashes.
Af ter ward, Mack in got
real with his audience and
said, “(It’s the) best feeling in the world to look out
and see you guys singing
our songs.”
Key later introduced “One
Bedroom,” the show’s first
acoustic-guitar-centered song.
“I want you to find your best
Chris Martin, Coldplay voice
(when I go) ‘oo-ooh-oooh,’”
Key said.
Key took advantage of the
guitar swap following “One
Bedroom” to introduce the
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5
PUBLICATION DATES
Special Editions
WOW
Menu Guide
Back to School
Housing Fair
9.14.15
The annual Week of Welcome paper is the biggest and
one of the most popular papers of the year.
9.21.15 / 1.4.16 / 3.28.16
Capture the attention of the entire student body, faculty
and staff the first week back on campus. Publishes three
times a year.
Coupon Book and SLO Fest
10.5.15
The coupon book is hand-crafted for students and
coupled with SLO Fest, one of the only on-campus events
that promotes local businesses directly to students.
Career Fair
10.5.15 / 1.19.16 / 4.11.16
If your business is attending the career fair, be sure to
publicize your organization ahead of time in the career
fair edition.
Homecoming
10.22.15
This edition is handed out during homecoming weekend
and seen by thousands of Cal Poly supporters.
Healthy Living
11.19.15
Our first-ever Healthy Living edition will cover a variety of topics regarding healthy lifestyles. Eating right,
taking care of yourself physically and mentally, proper
care of the environment, responsible behavior and other
topics will all be covered in this and future sections.
Graduation Edition
12.7.15 / 6.6.16
Printed twice a year, the graduation edition shows
community support for the graduating class.
6
Mustang News produces a number of interesting
special publications throughout the year.
1.28.16
Published annually and distributed throughout the year,
the Mustang News Menu Guide is the go-to source for
promoting your eatery or bar.
3.3.16
Promote your business as students prepare to live
off-campus. The annual housing fair edition is coupled
with Housing Fair, the second of two on-campus
promotional events.
Open House
4.14.16
This year’s Open House edition will be a very special edition for Mustang News as it will be our 100th
Anniversary Edition. This will be printed on high-quality
newsprint and is a publication that will be keep for a
number of years. It will also be distributed during the
summer and up until the gala event to celebrate 100
years of student media at Cal Poly in October 2016.
Poly Picks
5.19.16
Students vote for their favorite local businesses during
winter quarter. The results are published in the annual
Poly Picks edition, the most popular paper of the year.
SOAR
7.8.16
This edition is handed out to all participants during the
six weeks of SOAR registration. The magazine is geared
towards parents and new students.
Go SLO
8.19.16
Mustang News teams up with University Housing to
publish this one-of-a-kind edition sent to the home
address of each incoming Cal Poly student.
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Special Publication
Regular Publication
7
ONLINE ADVERTISING
Side Tile
300 x 276 px
$400 per month
Leaderboard
728 x 90 px
$600 per month
MustangNews.net is a two-time winner of the Associated College Press Online Pacemaker
award and attracted more than 1.2 million viewers within the 2014-2015 school year.
MustangNews.net is the hub of Mustang Media with breaking news, daily newscasts, videos and more, making it an ideal place to promote your business.
8
Button
125 x 125 px
$150 per month
NATIVE ADVERTISING
Native advertising is online sharable content with a similar
look and feel to traditional news stories on MustangNews.net.
Sponsored Content
$250 per article
Branded Content
$350 per article
Mustang News content sponsored by an advertiser, but has
no direct affiliation with the
article. Your business name
will appear next to popular
content.
Mustang News can help your business
by creating timely and relevant articles,
allowing readers to give your business the
attention it needs. Your content appears
highlighted in the news feed.
Social Media
Marketing
Feature your business in a sponsored post on the Mustang News
Facebook or Twitter page.
Three Facebook or Twitter listings
for $150.
9
NEWS STAND ADVERTISING
Advertise your business on the high-traffic news stands throughout campus.
$250 per rack,
per quarter
17” x 11”
Rate includes full color,
printing, and design costs.
10
News stand location
*First-come, first-serve basis.
**Pricing subject to change.
AD/ART GUIDELINES
DEADLINES
Artwork must be sent at 300 dpi.
Monday Edition
Thursday Edition
Ad space deadline
Thursday @ 5 p.m.
Ad space deadline
Tuesday @ noon
Artwork deadline
Friday @ noon
Artwork deadline
Wednesday @ noon
Special Sections
No artwork from the web.
Color ads must be in CMYK format.
Black text must be solid black, not rich black.
We accept JPEG, PSD, AI, TIFF and PDF file formats.
If artwork is created in Illustrator, fonts must be converted
to outlines.
See calendar on pages 8–9 for special sections.
Ad space deadline varies by edition.
Camera-ready artwork must be submitted by noon on the
day of deadline.
Artwork deadline is one week prior to print date.
Mustang News is printed on a web offset press located on campus in the Cal Poly
Graphic Arts building. Dark backgrounds and small fonts are not recommended.
We offer a 5 percent discount for prepaid
display advertising.
Political ads must be prepaid
without any discount option.
GENERAL POLICIES
Agency Commission
All rates listed are non-commissionable (net) rates.
Credit
All advertising is payable in advance, unless the advertiser has completed a credit application and credit
has been approved. Mustang News has the right to
withdraw or restrict credit.
Billing
After credit has been approved, the monthly billing
cycle will close on the last working day of the month.
Accounts not paid within 30 days of the invoice date
are subject to a finance charge of 1.5 percent per
month (18 percent annually).
If payment is not received within 60 days, credit is
withdrawn.
Mustang News reserves the right to refuse or revise any
advertising deemed to adversely affect the integrity and
credibility of the newspaper as a source of truthful and
accurate information, or be in conflict with the educational mission of the university community served.
Mustang News reserves the right to institute such other
general policies as may be deemed appropriate at any
time. Sole responsibility for the content of an ad lies
with the advertiser who unconditionally agrees to hold
Mustang News faultless should claim arise, and to pay
for any and all expenses incurred as a result of the publication of such ad.
Should an ad not be published as ordered, Mustang
News’ liability is limited to the amount paid for the ad.
Payment in full must be received by the last business
day of the month following the receipt of your statement. Mustang News accepts cash, check and all major
credit cards. Make checks payable to Mustang News.
11
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