Media Kit - Mustang News
Transcription
Media Kit - Mustang News
MUSTANG NEWS MEDIA KIT 2015-2016 100 years of delivering the news ABOUT For the past 100 years, Mustang News has been Cal Poly’s news, sports and entertainment resource serving students, faculty, staff, alumni and the San Luis Obispo community. With a circulation of 6,000 papers, Mustang News has a unique student audience that spends more than $200 million annually within the community. Mustang News is the ONLY newspaper published and printed in San Luis Obispo County. AWARDS College Media Business and Advertising Managers 4-time winner of Newspaper of the Year 3-time winner of Ad Manager of the Year 5-time winner of Advertising Account Executive of the Year 6-time winner of Designer of the Year Winner of Marketing Manager of the Year mustangnews.net facebook.com/CPmustangnews twitter.com/CPmustangnews CREATIVE SERVICES 2 Marketing Social Media Design Mustang Media’s marketing team provides a variety of avenues for businesses looking to reach Cal Poly students MMG can show customers how to grow their business through social media Our award-winning designers can create ads that provide results for the customer STANDARD ADVERTISING RATES (Rate x Total Column Inches) + Color Rate = Total Cost Open Rate Price per column inch $10.00 Local Rate Contract Rates Minimum number of inches placed during contract period of 10 weeks. $9.50 PCI 100–250" $9.00 PCI 151–250" $8.50 PCI 251– 500” $8.00 PCI 501–750” $7.50 PCI 751–1000” $7.00 PCI 1000” PLUS $100.00 0–31.5" $200.00 32"+ $450.00 6,000 Inserts (Local Businesses Only) Color Rates Pre-Printed Inserts Showcase your business with a free-standing insert. Min. 4” x 6” Max. 11” x 10.5” 3 FRONT PAGE ADVERTISING Monday, May 11, 20 15 CLASSIFIEDS COMICS & GAMES E s t abl ished 19 16 w w w.mus t angne w s .net Polyratings: Personal, often polarizing Classifieds TO PLACE A CLASSIFIED AD: Order online at www.mustangnews.net or call 805.756.1143 a day prior by noon Ads must be prepaid by check made out to Mustangs News or paid by credit card online. CROSSWORD CLASSIFIED ADS ARE FREE FOR STUDENTS Stop into MUSTANG NEWS to find out how to place your ad! @BenjyEgel Benjy Egel Anonymous sharing apps like Yik Yak, Whisper and Fade have become all the rage at Cal Poly. But students forget about one such website until it’s time to register for classes: Polyratings. The website, which is technically unaffiliated with Cal Poly, contains student-submitted reviews of virtually every professor, assistant professor and lecturer. Most reviews left on Polyratings have to do with technical aspects of a teacher’s style or ability, such as grading strictness or attendance policies. But as communication studies lecturer Rebecca Laidlaw found out, some comments were simply personal attacks. Laidlaw doesn’t look at her Polyratings page often. Especially not after finding two inappropriate comments, one about her appearance and another falsely said she had been sleeping with students. “It said I like to basically suck cock, doesn’t matter that I’m married,” Laidlaw said. “It was very shocking to me. I don’t think I’m naive or anything, but it was just like, ‘What? They’re allowed to write this?’” Laidlaw contacted the site’s administrators in an attempt to have the reviews removed but was initially unsuccessful. After a second attempt, the two remarks were taken down. When she began her first summer class that year, Laidlaw was dressed especially conservatively. She felt uncomfortable throughout the class, something she hadn’t felt for quite some time. “It was the first time in so many years of teaching that I felt like I didn’t want to go,” Laidlaw said. “It sounds very weird, but I honestly felt violated. I believe in freedom of speech, but I felt like there was a little bit of hate language.” At the end of every academic quarter, students are required to fill out course and teacher evaluations. These are anonymous, like Polyratings, but are only visible to instructors and departments. POP CULTURE SHOCK THERAPY SPONSOR THE COMIC! $50 A DAY CALL 805.756.1143 SPONSOR THE COMIC! $50 A DAY CALL 805.756.1143 F MINUS see RATINGS, pg 3. JASON HUNG | MUSTANG NE WS RATINGS | Mechanical engineering professor Jim LoCascio doesn’t mind students writing negative reviews on his Polyratings, and he even sends funny ones to his children. Many reviews are concerned with his grading strictness. City of San Luis Obispo approves program establishing rental housing inspections TRENT MERFELD | MUSTANG NE WS 18 YEARS L ATER ANDREW EPPERSON | MUSTANG NE WS BIG PICTURE | The inspection program is part of a larger ordinance, which will be finalized Tuesday. Rebecca Ezrin @Ezrinrebecca After approximately 10 years of wrestling with the idea, the city of San Luis Obispo has approved an ordinance that establishes a rental housing inspection program by a 3-2 vote. In a six-hour City Council meeting on Tuesday night, the recommendation was formally proposed and the discussion on the rental inspection ordinance drew a packed house, with approximately 120 people and 30 speakers, most of whom were against the ordinance. The ordinance’s final approval will take place at the City Council meeting next Tuesday. Under the rental inspection ordinance, single-family and duplex home rentals will be inspected every three years to ensure they are abiding by health and safety standards. “I have encountered a lot of people living in sub-standard housing — young people,” San Luis Obispo Mayor Jan Marx said. “When I open the door to their houses, I can see holes in the wall and wires hanging from the ceiling. There’s a lot of fear and intimidation that is experienced by them for the first time living on their own.” The San Luis Obispo City Council first began discussing the idea of a rental housing inspection program in 2005. It then became part of a Major City Goal in the 2013-15 financial plan and then carried into the 2015-17 financial plan. see INSPECTION, pg 2. | Friday’s show attracted Yellowcard’s old, die-hard fans along with newer listeners. Yellowcard reminds SLO Brew why they’re more than ‘Ocean Avenue’ Trent Merfeld @Hi_ImTrent SLO Brewing Company (SLO Brew) was packed to capacity Friday night as Yellowcard showed us why the band remains relevant in today’s music industry: It can still put on a good show. As I held my press pass and looked over my interview questions, the 13-year-old in me could barely breathe, while my more objective, tame 22-yearold self was thinking, “Please don’t bring up your middle school breakups, this is serious.” Yellowcard — now an anomaly in the music industry for nearly two decades — brought enough pieces of its past into the show to satisfy both old and new fans. Violinist Sean Mackin is Yellowcard’s longest-tenured member. He said he has been with the now-five-piece ensemble since its second-ever SUDOKU show in 1997. “We have a great mix of fans that are loyal and stay with our band,” Mackin said. “And we have a nice mix of younger, new fans who are now sort of singing the gospel of Yellowcard.” Mackin said that even after nearly 20 years, the group is still growing as a band. Friday night’s performance was proof. see YELLOWCARD, pg 4. News... 1-3 | Arts... 4-5 | Opinion... 6 | Classifieds... 7 | Sports... 8 SPONSOR THE SUDOKU! SPONSOR THE SUDOKU! CALL 805.756.1143 CALL 805.756.1143 $50 A DAY Front Page 6 COL x 3” Open Rate: $600 10 Runs: $500 Front Page 6 COL x 1.5” Open Rate: $500 10 Runs: $400 Sudoku Sponsorship $50 per day 2 COL x 2” Comic Sponsorship $50 per day 2 COL x 2” Alternative Ad Placements and Sizes Make a statement by getting creative, and stand out from the crowd with a unique ad size. The possibilities are endless! 4 See your advertising consultant for more information and additional sizes. $50 A DAY STANDARD SIZING PRINTED AD SIZES Monday, May 11, 2015 NEWS | 2 ANDREW EPPERSON | MUSTANG NE WS VOICES | About 30 community members spoke at the meeting. Under the rental inspection ordinance, rentals will be inspected every three years. INSPECTION continued from pg 1. Prior to a December 2014 meeting, staff researched 25 rental inspection programs in California and other major college towns outside California, with much of the focus on case studies of Santa Cruz and Azusa. Overall, the programs were found to have been effective. In December 2014, the program was evaluated at the City Council Study Session Direction. At that hearing, the council directed staff to return with an ordinance, involving specific requests. “Our belief is that our proposed ordinance meets all of those objectives that the council set for us back in December,” Community Development Director Derek Johnson said. Many San Luis Obispo residents who attended the meeting said the nine city ordinances already in place have not been properly pursued; therefore, they do not trust this one will be. “If you pass the rental inspection ordinance, please make sure that it is adequately funded. Otherwise, it will become another example of growing government interference without tangible results. In other words — another failed city ordinance,” San Luis Obispo resident Linda White said. “Don’t raise our hopes that you really care if you are merely passing a revenue-generating ordinance.” Attendees of the meeting had an additional array of concerns with the ordinance. Common concerns related to the registration process, fees, a demonstration of potential discrimination and their constitutional rights. “I believe by inspecting rentals only the city is actually discriminating against those who live in their own homes, San Luis Obispo County resident and landlord Mary Kimble said. “So if this housing inspection program is indeed for the protection, health, safety and neighborhood wellness of San Luis Obispo, let’s inspect all dwellings for the good of everyone.” Sixty-two percent of available homes in San Luis Obispo are rentals, according to the 2010 census, as opposed to the statewide average of 43 percent. According to Johnson, the focus is on single-family and duplex housing rentals as a result of 2013 code enforcement cases and violations within single-family and duplex rentals, which were at a rate nearly six times the rate found in multifamily zones. The existing Code Enforcement Program is primarily complaint-based and holds limitations on interior inspections. According to Johnson, not all substandard living situations generate complaints, because tenants may be unaware conditions are substandard, are unaware of legal protections, do not know how to make a complaint, fear increased rent or eviction or may struggle with language barriers or disabilities. Many speakers at the meeting felt interior inspections were intrusive and an invasion of their Fourth Amendment rights — the right of the people to be secure in their persons, houses, papers and effects against unreasonable searches and seizures. “Is the city ready to defend a JUNIOR PAGE 5 COL x 17” class-action lawsuit to the constitutionality of this law?” landlord Brandi Marin said. “It just makes my skin crawl.” Cal Poly representatives expressed support for the ordinance as well. “Cal Poly supports the rental inspection program for our community, as it would serve to address important issues of safety, health and well-being,” Cal Poly representative Stephanie Teaford said. “We see this type of program as a means to enhance health and safety issues for rental properties that are utilized by our faculty, staff and students.” Johnson and his team presented the recommended ordinance through a slideshow during the meeting. The ordinance consists of five main sections: (1) the inspection oveview, (2) registration, application and implementation, (3) notification of inspection and inspection procedures, (4) inspection and re-inspection and (5) self-certification. Johnson’s slideshow relayed the following information: • The inspection involves a chief building official routinely inspecting properties. • The owners of residential dwelling units used as rental properties will be required to register units within 60 days from Jan. 1, 2016, or within 30 days from which the unit is acquired. There are penalties and/or fines for failing to register. • The notification of inspection involve a building official mailing the notice of inspection as well as an invoice for inspection fee. • During the inspection, the owner or agent must be present and access must be granted by tenants as well. • In instances of the owner refusing to provide access for the inspection, he/she will be charged an inspection fee. Inspection warrants can be used if needed. • Self-certification is available to property owners whose properties are found to be in compliance with initial city inspection, have no prior code enforcement activity within the last three years and have no unpaid code enforcement fines. • A building official will mail an owner-inspection checklist 60 days prior to the due date. “This is within the principal powers of the city and of local municipal government, which is the protection of health and safety, and that’s why these types of programs are enacted both in California and throughout the United States,” Johnson said. Johnson and his staff presented the ordinance to the council with three recommendations: to adopt the ordinance, to adopt a resolution establishing fees to implement the program and to adopt a resolution establishing an amnesty program. The amnesty program consists of an amnesty period of one year, from July 1, 2015 to June 30, 2016. “This period suspends penalty fees on any property owner who voluntarily obtains a building per• The notification of inspection involve a building official mailing the notice of inspection as well as an invoice for inspection fee. • During the inspection, the owner or agent must be present and acJohnson’s cess mustslideshow be granted byrelayed tenants • The inspection involves a chief building official routinely in• The owners of residential dwelling units used as rental properties will be required to register units within 60 days from Jan. 1, 2016, or within 30 days from which the unit is acquired. There are penalties and/or fines for fail• The notification of inspection involve a building official mailing the notice of inspection as well as an invoice for inspection fee. • During the inspection, the owner or agent must be present and access must be granted by tenants • In instances of the owner refusing to provide access for the inspection, he/she will be charged an inspection fee. Inspection warrants can be used if needed. • Self-certification is available to property owners whose properties are found to be in compliance with initial city inspection, have no prior code enforcement activity within the last three years and have no unpaid code • A building official will mail an owner-inspection checklist 60 “This is within the principal powers of the city and of local municipal government, which is the protection of health and safety, and that’s why these types of programs are enacted both in California and throughout the United States,” Johnson and his staff presented the ordinance to the council with three recommendations: to adopt the ordinance, to adopt a resolution establishing fees to implement the program and to adopt a resolution establishing an amnesty program. The amnesty program consists of an amnesty period of one year, from July 1, 2015 to June 30, 2016. “This period suspends penalty fees on any property owner who voluntarily obtains a building per- mit to either correct or otherwise permit unpermitted work prior to a scheduled inspection or June 30, 2016, whichever occurs first. Once the amnesty period ends, unpermitted work will be treated as a code enforcement case with associated penalties or fines,” Johnson said. According to Johnson, the program would allow for both interior and exterior building inspections, which would preserve and maintain housing stock and provide for livable and attractive neighborhoods. “These are severe, critical health and safety issues: substandard electrical conditions, piles of debris and trash. These are all examples of things that we cannot see from the right away. So our code enforcement program submits a complaint and gets the permission from a property owner to go onto the property, but we don’t discover these types of violations,” Johnson said. The total costs of the program come out to $256,821 for the city’s 2015-16 budget, and $483,553 for the 2016-17 budget. Possible fees include $65 for annual registration, a $185 inspection fee, $65 for self-certification and a potential re-inspection fee of $65. Exemptions from the program include mobile home units within mobile home parks regulated by the California Department of Housing and Community Development, HUD Section 8 housing units, dwelling units owned or managed by a government agency or residential rental dwelling units that are occupied by a registered owner. By June 2015, the process will begin with amnesty notifications being sent out. Community outreach programs and meetings will occur over the months of September through December 2015. Initial inspections will begin April 2016. “This is about the minimum expectations — what you expect to get as a tenant, like heating, a door that locks or working smoke detectors,” inspections, Johnson said. which would preserve and maintain housing stock and provide for livable and attractive neighborhoods. “These are severe, critical health and safety issues: substandard electrical conditions, piles of demit to bris andeither trash.correct These or areotherwise all exampermit unpermitted work prior to a scheduled inspection or June 30, 2016, whichever occurs first. Once the amnesty period ends, unpermitted work will be treated as a code enforcement case with associated penalties or fines,” Johnson said. According to Johnson, the program would allow for both interior and exterior building inspections, which would preserve and maintain housing stock and provide for livable and attractive neighborhoods. “These are severe, critical health and safety issues: substandard electrical conditions, piles of debris and trash. These are all examples of things that we cannot see from the right away. So our code enforcement program submits a complaint and gets the permission from a property owner to go onto the property, but we don’t discover these types of violations,” Johnson said. The total costs of the program come out to $256,821 for the city’s 2015-16 budget, and $483,553 for the 2016-17 budget. Possible fees include $65 for annual registration, a $185 inspection fee, $65 for self-certification and a potential re-inspection fee of $65. Exemptions from the program include mobile home units within mobile home parks regulated by the California Department of Housing and Community Development, HUD Section 8 housing units, dwelling units owned or managed by a government agency or residential rental dwelling units that are occupied by a registered owner. By June 2015, the process will begin with amnesty notifications being sent out. Community outreach programs and meetings will occur over the months of September through December 2015. Initial inspections will begin April 2016. “This is about the minimum expectations — what you expect to get as a tenant, like heating, a door that locks or working smoke detectors,” Johnson said. Monday, May 11, 2015 ARTS | 4 TRENT MERFELD | MUSTANG NE WS #FLASHBACKFRIDAY | Yellowcard primarily stuck with its old repertoire and its most recent releases, leaving out the material in the middle. Nonetheless, the crowd seemed happy with the SLO Brew show. YELLOWCARD continued from pg 1. To start their set, the quintet — each in a black shirt — played the first three songs off their new album, Lift a Sail. After the new material, lead singer Ryan Key broke the ice: “I know when some of you heard we were playing (at SLO Brew), you went and told your friend, ‘Hey, Ocean’s Boulevard is playing.’” The crowd met the joke with easy laughter. I was apprehensive about the energy for the night when, after a few songs, half the audience seemed to lose focus. Fortunately, right before one of their slower-paced hits, “Only One,” Key told the crowd to get off Tinder. “We won’t use our phones during the show if you don’t,” Key said. After that moment, I didn’t see many faces illuminated by cell phones. Cal Poly graduate Liam Hedr iana s aid t he p ositioning of “Only One” was particularly meaningful. “(They stuck) ‘Only One’ in the kinda beginning-middle of their set,” Hedriana said. “I feel like it was really nice of them for their old fans and for everybody that came out.” Just as the more casual fans found familiar footing through the Ocean Avenue hit, the tone grew serious leading up to “Lift a Sail,” the title track of the group’s newest record. Key said they wrote the song during an emotional time for the band: “(We’re) trying to help you get through whatever you’re getting through with our music.” After the pep talk, the venue erupted with the fans’ rhythmic shouting peaking between cymbal crashes. Af ter ward, Mack in got real with his audience and said, “(It’s the) best feeling in the world to look out and see you guys singing our songs.” Key later introduced “One Bedroom,” the show’s first acoustic-guitar-centered song. “I want you to find your best Chris Martin, Coldplay voice (when I go) ‘oo-ooh-oooh,’” Key said. Key took advantage of the guitar swap following “One Bedroom” to introduce the YELLOWCARD continued from pg 1. To start their set, the quintet — each in a black shirt — played the first three songs off their new album, Lift a Sail. After the new material, lead singer Ryan Key broke the ice: “I know when some of you heard we were playing (at SLO Brew), you went and told your friend, ‘Hey, Ocean’s Boulevard is playing.’” The crowd met the joke with easy laughter. I was apprehensive about the energy for the night when, after a few songs, half the audience seemed to lose focus. Fortunately, right before one of their slower-paced hits, “Only One,” Key told the crowd to get off Tinder. “We won’t use our phones during the show if you don’t,” Key said. After that moment, I didn’t see many faces illuminated by cell phones. Cal Poly graduate Liam Hedr iana s aid t he p ositioning of “Only One” was particularly meaningful. “(They stuck) ‘Only One’ in the kinda beginning-middle of their set,” Hedriana said. “I feel like it was really nice of them for their old fans and for everybody that came out.” Just as the more casual fans found familiar footing through the Ocean Avenue hit, the tone grew serious leading up to “Lift a Sail,” the title track of the group’s newest record. Key said they wrote the song during an emotional time for TRENT the band: “(We’re) trying to help you get through whatever you’re getting through with our music.” After the pep talk, the venue erupted with the fans’ rhythmic shouting peaking between cymbal crashes. Af ter ward, Mack in got real with his audience and said, “(It’s the) best feeling in the world to look out and see you guys singing our songs.” Key later introduced “One Bedroom,” the show’s first acoustic-guitar-centered song. “I want you to find your best Chris Martin, Coldplay voice (when I go) ‘oo-ooh-oooh,’” Key said. Key took advantage of the guitar swap following “One Bedroom”| MUSTANG to introduce the MERFELD NE WS Monday, May 11, 2015 NOTED NEWS | 3 FULL PAGE 6 COL x 21” TARA KAVEH | MUSTANG NE WS | A master plan update forum was also held in the Robert E. Kennedy Librar y Atrium on Thursday. Attendees were asked to share their thoughts on sticky notes at both forums. Master plan update held at SLO library Juliet Saunders Special to Mustang News Cal Poly held an open house for the proposed university master plan Saturday May 9 at the San Luis Obispo County Library. The community outreach event drew approximately 50 people varying in ages from students to longtime San Luis Obispo residents. The open house was aimed at getting feedback from community members about the proposed master plan for the campus for the year 2022. Potential REVIEWS continued from pg 1. Mechanical engineering professor Jim LoCascio, whose Polyratings page is peppered with personal insults and complaints about his classes, reviews every course evaluation submitted for each of his classes. Despite having earned a 1.87 rating from students on Polyratings, LoCascio said he normally receives an average of 3.2 to 3.9 stars out of five on course evaluations. Students who take the time to write Polyratings reviews are outliers within the system, he said. “My course evaluations don’t ideas include new student housing, a hotel, parking, a pub and other proposed additions to the main campus. Master plan team member Erik Justesen said the university created six advisory committees that included students, community members, faculty and staff that went over various issues. These committee meetings gave the master planners their “marching orders,” Justesen said. Louise Justice, resident and member of the mass transit committee appreciates that Cal Poly offers an open house for the community. “I do like open houses. It gives residents some avenue to express their thoughts and ideas, but my question is, do they really listen?” Justice said. The open house included three sections, one on the campus core, (or what campus looks like now); land use/housing, with diagrams of proposed changes; and circulation (or transportation to and from campus and within campus). Each section had a poster where the attendees could voice their opinions on color-coded sticky notes to place on the board. The land use/housing board was almost full at the end of the two-hour open house. “It’s really important for us to hear what the community thinks about our master plan,” said Interim University Planning Officer Linda Dalton. Environmental management and protection junior Kyle Jordan was one of the few Cal Poly students in attendance. “I wanted to provide some feedback in terms of land use,” he said. Part of the proposed plans are to take away some of Cal Poly’s allocated agricultural land. “They are potentially getting rid of some agriculture land; it’s good ag land. It’s a poor spot to build over, the school is all about living labs and Learn By Doing,” Jordan said of the possible loss of a citrus orchard on campus. One aspect many community members seemed to agree on is the possible addition of on-campus housing. A goal of the master plan is to increase the amount of students living on campus from 38 to 65 percent. “I like the idea of more housing,” Jordan said. “It relieves pressure for the rest of the community.” According to Justeen and Dalton, the concerns raised through the open house, their website and other forums will be viewed and taken into account over the summer. The master planning team will then come up with a refined plan based on these concerns and suggestions. They will hold more listening sessions and open houses in the fall with the hope that a final plan will come out by the end of 2015. look anything like my Polyratings,” LoCascio said. “The people that go (on) there are the people that are very, very happy or very, very unhappy.” Many reviews for LoCascio’s classes have to do with his strictness as a grader, an attribute he takes in stride. “In my own home and in the (mechanical engineering) hallways, the joke is people get mechanical engineering degrees and they’re either WLs or WOLs,” he said. “They’re either With LoCascio or Without LoCascio.” Still, some Polyratings reviews call him out for personal attributes. LoCascio has had to ask classes to not write things about the way he dresses because it upsets his wife, a request he says has been honored. Polyratings are meant to inform other students about the best and worst professors to take, but their openness to the public makes some teachers afraid, LoCascio said. Negative reviews, especially for non-tenured professors, can dim one’s career prospects if reviewed by a potential employer. The university also uses course evaluations to hurt professors, according to LoCascio. Administrators pay no mind to positive student reviews but can use neg- ative ones as examples of poor performance, he said. “No one comes in here and says, ‘Oh, your evaluations are great,’” LoCascio said. “But if your evaluations are in the toilet, then somebody will come into your office and say, ‘How do you explain this?’” Both Laidlaw and LoCascio agreed written evaluations are more telling than standardized fill-in-the-blank reviews. LoCascio has his students fill out their evaluations at the beginning of class so they won’t be tempted to leave early and skip writing their thoughts, while Laidlaw assigns a page-long essay on what people learned in the class. Business freshman Danny Halprin uses Polyratings to decide which sections of classes to take, he said. “I don’t write reviews. They take a certain amount of effort that are only validated if I have a very strong opinion, if I really liked them or didn’t like (the professor),” he said. “I’ve never hated or loved a professor enough to write one, but I probably will at some point.” Former Cal Poly students Doug Dahms and Forrest Lanning created Polyratings in January 1999, four months before the creation of RateMyProfessor.com, which expanded the idea to universities across the United States. RateMyProfessor.com only has reviews for 547 Cal Poly faculty and staff members, a far cry from the 2,286 profiled on Polyratings. Students have submitted 53,176 Polyratings reviews in total. Dahms and Lanning, who did not respond to interview requests for this article, founded Polyratings out of their residence hall room using an old Linux box, according to both of their biographies on the website. The two were nearly kicked off campus after numerous battles with university administrators, per their website bios. Monday, May 11, 2015 band members. When guitarist Ryan Mendez’s turn came, Key had a little fun with the crowd. “Did you know he has pneumonia? Did you know he has tonsilitis?” Mackin chimed in: “He’s literally collecting as many viral diseases as possible.” Key then decided it was time to introduce the bassist: “Ladies! Josh Portman on the bass,” and after a brief pause, “Men! Josh Portman on the bass.” Key reached for the ignition as the setlist approached its final turn. They climbed an emotional peak with “Believe,” one of the many hits off the platinum-selling Ocean Avenue. The song, which according to Mackin was “meant to sort of commemorate the heroes of 9/11,” ignited energy in the venue. Mackin pumped his fists ferociously during the choruses, matching the intensity of the fans closest to the stage. “That’s my moment,” Mackin said. “That’s the eye of the storm for me. Every night, just watching people sing, ‘Everything is gonna be all right.’” T h e s on g’s c on c lu s i on brought a feeling of camaraderie between Yellowcard and the crowd. It’s easy to find value in any stanza of Key’s lyrics, and “Believe” gave the crowd a necessary attitude boost. Key then opened up, admitting the band was tired after touring for 10 consecutive weeks with no breaks. He proceeded to thank the crowd at SLO Brew for the night and for how quickly the show had sold out once tickets went on sale. “We needed the energy tonight,” Key said. Every member except Key exited the stage. He sat front and center with a NORD-keyboard, serenading the crowd with “California.” After the final track off its Column Structure 1 column 2 columns 3 columns 4 columns 5 columns 6 columns 1.69” 3.55” 5.42” 7.28” 9.14” 11” The structure of the Mustang News paper is adaptable. The staff designers can create ads to accommodate more sizes upon request. ARTS | 5 latest album concluded, the crowd begged for an encore. And they got it: three more songs. “My friends, are you tired yet?” Key said as the band re-assumed their positions onstage. They opened the encore with “Fighting” as Mackin tossed the remains of a water bottle over those closest to the stage. There was a brief moment of tension in the crowd through the encore, as Yellowcard still had not played its biggest hit. Soon, the palm-muting began and worries transformed into cheers. Key began, “There’s a place off Ocean Avenue…” The audience got its final wind, jumping wildly. I spotted the first crowd surfer of the night, and my ears began to ring. They still haven’t stopped. I know when some of you heard we were playing (at SLO Brew), you went and told your friend, ‘Hey, Ocean’s Boulevard is playing.’ RYAN KEY FRONTMAN TRENT MERFELD | MUSTANG NE WS PHONES SILENT, EARS RINGING | Lead singer Ryan Key kept the show personal, asking audience members to put away their phones. BANNER 6 COL x 5” Alex Rademacher Math Senior “Mustang News has a lot of good information.” TRENT MERFELD | MUSTANG NE WS Yellowcard primarily stuck with its old repertoire and its most recent releases, leaving out the material in the middle. Nonetheless, the crowd seemed happy with the SLO Brew show. 1/4 PAGE 3 COL X 10.5" YELLOWCARD continued from pg 1. To start their set, the quintet — each in a black shirt — played the first three songs off their new album, Lift a Sail. After the new material, lead singer Ryan Key broke the ice: “I know when some of you heard we were playing (at SLO Brew), you went and told your friend, ‘Hey, Ocean’s Boulevard is playing.’” The crowd met the joke with easy laughter. I was apprehensive about the energy for the night when, after a few songs, half the audience seemed to lose focus. Fortunately, right before one of their slower-paced hits, “Only One,” Key told the crowd to get off Tinder. “We won’t use our phones during the show if you don’t,” Key said. After that moment, I didn’t see many faces illuminated by cell phones. Cal Poly graduate Liam Hedr iana s aid t he p ositioning of “Only One” was particularly meaningful. “(They stuck) ‘Only One’ in the kinda beginning-middle of their set,” Hedriana said. “I feel like it was really nice of them for their old fans and for everybody that came out.” Just as the more casual fans found familiar footing through the Ocean Avenue hit, the tone grew serious leading up to “Lift a Sail,” the title track of the group’s newest record. Key said they wrote the song during an emotional time for the band: “(We’re) trying to help you get through whatever you’re getting through with our music.” After the pep talk, the venue erupted with the fans’ rhythmic shouting peaking between cymbal crashes. Af ter ward, Mack in got real with his audience and said, “(It’s the) best feeling in the world to look out and see you guys singing our songs.” Key later introduced “One Bedroom,” the show’s first acoustic-guitar-centered song. “I want you to find your best Chris Martin, Coldplay voice (when I go) ‘oo-ooh-oooh,’” Key said. Key took advantage of the guitar swap following “One Bedroom” to introduce the HALF PAGE 6 COL x 10.5” 1/8 PAGE 3 COL X 5" 5 PUBLICATION DATES Special Editions WOW Menu Guide Back to School Housing Fair 9.14.15 The annual Week of Welcome paper is the biggest and one of the most popular papers of the year. 9.21.15 / 1.4.16 / 3.28.16 Capture the attention of the entire student body, faculty and staff the first week back on campus. Publishes three times a year. Coupon Book and SLO Fest 10.5.15 The coupon book is hand-crafted for students and coupled with SLO Fest, one of the only on-campus events that promotes local businesses directly to students. Career Fair 10.5.15 / 1.19.16 / 4.11.16 If your business is attending the career fair, be sure to publicize your organization ahead of time in the career fair edition. Homecoming 10.22.15 This edition is handed out during homecoming weekend and seen by thousands of Cal Poly supporters. Healthy Living 11.19.15 Our first-ever Healthy Living edition will cover a variety of topics regarding healthy lifestyles. Eating right, taking care of yourself physically and mentally, proper care of the environment, responsible behavior and other topics will all be covered in this and future sections. Graduation Edition 12.7.15 / 6.6.16 Printed twice a year, the graduation edition shows community support for the graduating class. 6 Mustang News produces a number of interesting special publications throughout the year. 1.28.16 Published annually and distributed throughout the year, the Mustang News Menu Guide is the go-to source for promoting your eatery or bar. 3.3.16 Promote your business as students prepare to live off-campus. The annual housing fair edition is coupled with Housing Fair, the second of two on-campus promotional events. Open House 4.14.16 This year’s Open House edition will be a very special edition for Mustang News as it will be our 100th Anniversary Edition. This will be printed on high-quality newsprint and is a publication that will be keep for a number of years. It will also be distributed during the summer and up until the gala event to celebrate 100 years of student media at Cal Poly in October 2016. Poly Picks 5.19.16 Students vote for their favorite local businesses during winter quarter. The results are published in the annual Poly Picks edition, the most popular paper of the year. SOAR 7.8.16 This edition is handed out to all participants during the six weeks of SOAR registration. The magazine is geared towards parents and new students. Go SLO 8.19.16 Mustang News teams up with University Housing to publish this one-of-a-kind edition sent to the home address of each incoming Cal Poly student. S M T W T F S 1 2 3 4 5 2016 2015 SEPTEMBER JANUARY S M T W MAY T F S S M T W T F S 1 2 1 2 3 4 5 6 7 6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14 13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28 27 28 29 30 24 25 26 27 28 29 30 29 30 31 W T F S 1 2 3 4 31 FEBRUARY OCTOBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 S JUNE M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 5 6 7 8 9 10 11 14 15 16 17 18 19 20 12 13 14 15 16 17 18 21 22 23 24 25 26 27 19 20 21 22 23 24 25 28 29 26 27 28 29 30 F S 1 2 NOVEMBER S M T MARCH S M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 6 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 M JULY S M T W T T W T F S 1 2 3 4 5 7 8 9 10 11 12 3 4 5 6 7 8 9 13 14 15 16 17 18 19 10 11 12 13 14 15 16 20 21 22 23 24 25 26 17 18 19 20 21 22 23 27 28 29 30 31 24 25 26 27 28 29 30 31 DECEMBER S M APRIL T W T F S 1 2 3 4 5 S M T W AUGUST T F S 1 2 S M T W T F S 1 2 3 4 5 6 6 7 8 9 10 11 12 3 4 5 6 7 8 9 7 8 9 10 11 12 13 13 14 15 16 17 18 19 10 11 12 13 14 15 16 14 15 16 17 18 19 20 20 21 22 23 24 25 26 17 18 19 20 21 22 23 21 22 23 24 25 26 27 27 28 29 30 24 25 26 27 28 29 30 28 29 30 31 Special Publication Regular Publication 7 ONLINE ADVERTISING Side Tile 300 x 276 px $400 per month Leaderboard 728 x 90 px $600 per month MustangNews.net is a two-time winner of the Associated College Press Online Pacemaker award and attracted more than 1.2 million viewers within the 2014-2015 school year. MustangNews.net is the hub of Mustang Media with breaking news, daily newscasts, videos and more, making it an ideal place to promote your business. 8 Button 125 x 125 px $150 per month NATIVE ADVERTISING Native advertising is online sharable content with a similar look and feel to traditional news stories on MustangNews.net. Sponsored Content $250 per article Branded Content $350 per article Mustang News content sponsored by an advertiser, but has no direct affiliation with the article. Your business name will appear next to popular content. Mustang News can help your business by creating timely and relevant articles, allowing readers to give your business the attention it needs. Your content appears highlighted in the news feed. Social Media Marketing Feature your business in a sponsored post on the Mustang News Facebook or Twitter page. Three Facebook or Twitter listings for $150. 9 NEWS STAND ADVERTISING Advertise your business on the high-traffic news stands throughout campus. $250 per rack, per quarter 17” x 11” Rate includes full color, printing, and design costs. 10 News stand location *First-come, first-serve basis. **Pricing subject to change. AD/ART GUIDELINES DEADLINES Artwork must be sent at 300 dpi. Monday Edition Thursday Edition Ad space deadline Thursday @ 5 p.m. Ad space deadline Tuesday @ noon Artwork deadline Friday @ noon Artwork deadline Wednesday @ noon Special Sections No artwork from the web. Color ads must be in CMYK format. Black text must be solid black, not rich black. We accept JPEG, PSD, AI, TIFF and PDF file formats. If artwork is created in Illustrator, fonts must be converted to outlines. See calendar on pages 8–9 for special sections. Ad space deadline varies by edition. Camera-ready artwork must be submitted by noon on the day of deadline. Artwork deadline is one week prior to print date. Mustang News is printed on a web offset press located on campus in the Cal Poly Graphic Arts building. Dark backgrounds and small fonts are not recommended. We offer a 5 percent discount for prepaid display advertising. Political ads must be prepaid without any discount option. GENERAL POLICIES Agency Commission All rates listed are non-commissionable (net) rates. Credit All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Mustang News has the right to withdraw or restrict credit. Billing After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5 percent per month (18 percent annually). If payment is not received within 60 days, credit is withdrawn. Mustang News reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served. Mustang News reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agrees to hold Mustang News faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, Mustang News’ liability is limited to the amount paid for the ad. Payment in full must be received by the last business day of the month following the receipt of your statement. Mustang News accepts cash, check and all major credit cards. Make checks payable to Mustang News. 11 Room 223, Bldg. 26, Cal Poly 1 Grand Ave, San Luis Obispo, CA 93407 Advertising Inquiries advertising@mustangnews.net Billing + Invoicing business@mustangnews.net www.mustangnewsbusiness.net Phone 805.756.1143 Fax 805.756.6784