strategic imperatives in a Post-IT world
Transcription
strategic imperatives in a Post-IT world
strategic imperatives in a Post-I.T. world navigating the post-I.T. world users create understanding how the Big Data-driven economy is provoking unexpected connections and outcomes © 2011 Google Map Data © 2011 Tele Atlas March 20-22, 2012, Silicon Valley Orange Institute Participant Event Digest Orange Institute Silicon Valley March 20-22, 2012 San Francisco, CA 05 Introduction 06 Palo Alto and Environs Founded in September, 2009, the Orange Institute seeks to understand how society, the economy and enterprises are transformed in this new age of networks. The discovery happens through conversations among a multi-disciplinary community of thinkers, makers, educators, designers, and executives from all parts of the world. After the success of previous sessions in Silicon Valley, Tokyo, Beijing, Madrid, Tel Aviv and Paris, Orange Institute returned to Silicon Valley in March 2012 to examine massive disruptions in the information technology (I.T.) landscape. Startups, platforms, and incumbents are all caught up in these changes, which we branded as the “Post-I.T. Era” and explored with faculty ranging from IBM and Adobe, to startups such as Uber and MapR, to platforms like Google and Facebook. We came away energized and excited about these changes, which include Big Data, Cloud, and open source hardware. It seems this revolution will leave nothing untouched, as we heard about use cases involving not just financial services and healthcare, but everything from social games and even automobiles. These pages hopefully convey some of the excitement we felt in those three days as the Orange Institute community connected with the visionaries who are building the future. session 1 session 2 session 3 evening | day 1 expect the unexpected: how software + network is changing innovation big data in the real world content-centric networks ‘where did I.T. go?’ launch event 15 San Francisco session 1 session 2 debrief 18 East Bay session 1 | day 2 Post-I.T. up close: cloud, big data, and the new I.T. stack talent, data and algorithms participant take-aways | day 3 RIP RFP, new models in sourcing for the 21st century data center 20 Faculty, Participants, and the Institute Team 29 Selected Tweets 2 3 introduction The journey to the Post-I.T. era, which all of you have taken with us for three exciting days in Silicon Valley this past March 2012, began with a question: “what if the IT industry has reached the end of its existing model?” For Orange Institute, questions like this are core to our mission of learning and making new connections. As Stephane Richard, CEO of Orange, reminded us in his welcome video, understanding the implications of these questions often entails “new tools” and “cultural changes.” Orange Institute members at Stanford Research Institute (SRI). Brady Forrest (O’Reilly), Georges Nahon (Orange), Elie Girard (Orange), and Mark Plakias (Orange) at the OSV launch of “Where Did I.T. Go?” “Big Data In The Real World” session at the Stanford Faculty Club. I am especially gratified that this latest session, our eighth overall and our third in Silicon Valley, was an occasion to reconnect with virtually all of our core membership, and welcome new members as well. The fact that in this session we were able to gain admittance to the two pillars of innovation in the valley • SRI and PARC • truly raised the bar in terms of understanding the roots and directions for the next Big Thing. That it will involve Big Data was abundantly clear by the time we reached the Facebook talk on Day 3, and the original premise that IT is changing was fundamentally validated by Facebook in that final talk. Not only at the software level, but also at the hardware level. The transparency and willingness to share that was so evident, not just in Facebook’s talk but in many others, exemplifies the ethos of Silicon Valley, and why it remains so high in our pantheon. This was truly a case of exploring both what we know and what we don’t know, and expanding our range of unknowns in unexpected ways. In that spirit, we welcome your input and prize your feedback into new research directions for Orange Institute • your commitment to the spirit of inquiry, of questioning, and of sharing is what makes this community so fascinating to our faculty, and so unique. On behalf of the entire Orange Institute team, I want to express our continued appreciation and admiration for your engagement, your curiosity, and willingness to explore along with us. There is still much to learn together. Stay tuned. Georges Nahon, President, Orange Institute 4 5 expect the unexpected: how software + network is changing innovation session1 Day 1 SRI Ventures, Elevation Partners Future of search is not search, it’s a conversation with someone you trust. #oinstitute sri international Menlo Park We start in the middle of the future • already underway at SRI for the past 50 years. The pace is set by SRI VP Norman Winarsky, who promises us a sneak peek at new developments and companies still in stealth, with a discipline yielding 6 spin-offs annually, starting with hard problems funded initallly as government contracts. Roger McNamee from Elevation Partners takes the pace even higher, with a whirlwind presentation involving the decline of Microsoft and Google, and the emergence of a new paradigm based on HTML5. Truly, we hit the ground running. New companies are spun out of SRI at the rate of 6-9 per year, those who don’t clear the hurdle generate licensing revenues As the first major Virtual Personal Assistant (VPA), Siri is positioned by SRI as a natural languagebased “do engine” with a secret AI sauce that understands intent, and how to compose responses. The roadmap for VPA’s includes TV control, many vertical apps such as travel, education, and robots, and will incorporate Augmented Reality and facial and emotion detection. McNamee’s ecosystem analysis is comprehensive and wastes no words: Microsoft and Google are both bodies across the tracks, with Skype as MS’s savior and Android as Google’s albatross. For McNamee, Apple beats Android precisely because it is not open source, not long-tail, not commoditized • in the consumer market tight integration is everything. HTML5 makes every publisher able to directly monetize on-site, shifting from impressions units to percentage of sales or leadsbased ad unit pricing. Clockwise from top: The Future of Virtual Personal Assistants by Norman Winarsky; Orange Institute participants François LaBurthe (Amadeus), Christian Forthomme (Real Change); Ariel Messas (Viadeo), and Catherine Lucet (Editions Nathan); Technology Investing by Roger McNamee. Norman Winarksy on the origins of Siri. 6 7 session 2 Day 1 Sims, Uber, Waze, O’Reilly, Oblong Future “urban dashboards” based on ubiquitous city data will determine a lot of what we do in daily life #oinstitute big data in the real world stanford Palo Alto Big Data in the Real World turns out to love games, and games love it back, generating lots of contextual data about us, the players. From Will Wright’s sweeping overview of how games and data impact each other, to Bradley Voytek’s fascinating look (literally) into the how the human mind processes data, to Di-Ann Eisnor’s crowd-sourcing of realtime traffic all over the world, it is a drive-thru of powerful new concepts. Mary Ann Norris shows us the power steering for this new world, a gestural approach to UI. The amount of time we are investing in the virtual world versus the atomic world is expanding. In game-space we are filling a landscape with possibilities. Social games are much more data-driven; Zynga starts with a small simple game and releases it to a small group of people, then starts adjusting the game based on the daily or even hourly results they observe. Smartphones are the new Star Trek Tricorder • we now have much more data about the real world to create models that are based on our actual experience. These models are expressed as either Play or Story. Bradley Voytek speaks as both a neuroscientist and a data developer about the gap between advanced data visualization in industry, and the poverty of data handling in academic medical research. The standard procedure for medical research, including psychology and neuroscience, is based on very small samples. Big data gives much higher samples, such as Lumos Labs’ million+ brain training database. In the US each year we spend about 4 billion hours stuck in traffic. What if all those cars stuck there could talk to each other? This is the inspiration behind Waze. This app now connects about 14 million drivers around the world. Panel Discussion with Brady Forrest (O’Reilly), Brad Voytek (Uber), and Di-Ann Eisnor (Waze). 8 Clockwise from top: Orange Institute participants Frederic Maire (Renault) and Kristen Badgely (HBSA/NC) with Georges Nahon (Orange) and Pascale Diaine (Orange); Bruno Aidan (Alcatel-Lucent Bell Labs), Séverine Legrix De La Salle (Orange); Will Wright on The Sims and game elements. 9 session 3 Seems like the Content Centric Network has a dual narrative: Namespace and Ntwk congestion relief @PARCinc #oinstitute content-centric networks xerox parc Palo Alto At PARC, the sun is shining down on a legendary home for innovation with a focus on what’s next. In this case, John Tripier’s focus is on nothing less than a reimagined Internet, and the lights over our head. With a new approach to namespaces on the Net, PARC’s conception has game-changing implications for everything from how networks route content to how we control lights. A walk through the archives of its prior accomplishments shows us they might just pull it off. Current TCP network model needs to know ‘where’ and ignores the ‘what’, but in the real world we focus on ‘what’. By sending content only where there is interest we reduce network transit, in some cases we can just “keep it in the building.” There are two narratives involved here: reducing network congestion, but also using a new ‘named’ approach for the ‘what’ (see: named-data.net) Day 1 Xerox PARC PARC has its origins deep in the concept of the Office of the Future • some of us remember this past. PARC’s focus is tripartite: Tech, Business Models, & Human Behavior. PARC’s Content-Centric Network (CCN) vision is for a world where 100 million people will look at the same piece of content - radical change in the read/write ratios we know. “welcome to the Post-I.T. world” launch event evening Cloud, social networks, new devices, cloud computing, new networks : this is a post PC and post IT era. #oinstitute #postitera Day 1 Where did I.T. go? orange silicon valley SF A launch event for new research on the Post-I.T. Era from Orange Silicon Valley. A premiere of a new video on the subject from Orange and GigaOm. A panel discussion on what the new world means for organizations and operators specifically. Another panel entitled “Can Big Data Make You Healthy” with Genentech, UCSF, and Medgle. Yes, the night is all of these things and more • it is a gathering of Orange Institute members and the Bay Area’s most active and engaged thinkers and doers. Clockwise from top: Brady Forrest (O’Reilly), Georges Nahon (Orange), and Elie Girard (Orange) on a panel on the Post-I.T. era; Francois Hisquin (Octo) and Gilles Fontaine (Challenges) in the audience for the launch event for “Where Did I.T. Go?” at OSV. Learning about the ContentCentric Network (CCN) at PARC. 10 11 Top from left: Brady Forrest (O’Reilly), Brad Voytek (Uber), Ash Damle (Medgle), James Musick (Genentech); Elie Girard (Orange), Séverine Legrix De La Salle (Orange), Georges Nahon (Orange), and Beatrice Mandine (Orange). Middle from left: Xavier Perret (Orange) and Claude Soula (Nouvel Obs), François LaBurthe (Amadeus), Sander Duivestein (Sogeti), Michiel Boreel (Sogeti), Henri Verdier (Cap Digital). Docpal Demo with Orange’s Adam Odessky and McKinsey’s Michael Chui. Bottom from left: Georges Nahon (Orange), John Hagel (Deloitte), Pierre Aussure (Ivy), and Beatrice Mandine (Orange); Jean-Pierre DiCostanzo (Orange); and Denis Cohen-Tannoudji (Essilor ). 13 Day 2 McKinsey, MapR, Opera Solutions, Adobe, Orange 14 session 1 For a lot of companies the data center is the factory #oinstitute Post-I.T. up close: cloud, big data, and the new I.T. stack adobe San Francisco At the ultra-cool offices of Adobe in SF’s famed SOMA district, we embrace the brave new world of Big Data: Senior Fellow Michael Chui from McKinsey Global provides the overview: covering continents, industries, and value shifts with command. Then Orange SV’s Shishir Garg provides a technical overview, showing us the new Post-I.T. ‘stack.’ With this in hand, MapR • a Hadoop startup with veteran scientist Ted Dunning • takes us through the kinds of massive customer engagements and disruptive ROIs that make the Big in Big Data very big indeed. Rising up through the stack we turn next to the analytics layer with Opera Solutions, and then up to the presentation layer with Adobe’s HTML5 evangelist Arno Gourdol. There is a preview of later discussions about skills, Chui quotes Hal Varian’s claim that “the sexy jobs for the next 10 years will be in statistics”, and projects a shortfall of 1.5 million jobs in next 5 years looking for Big Data-savvy employees. Ted Dunning from MapR quickly takes us deeper after observing that the “Small [think smartphones] is getting bigger and Big is getting bigger faster.” Where Chui has identified industries that are data-centric, Dunning takes us up close to selected unidentified customer cases, showing how requirements can involve 100,000 servers, and scale up from current 10 billion files to 200 billion • the numbers are staggering And where do operators fit in? Dunning notes that “telcos don’t have more data but they have ‘cool data’ • data about something real, something human.” Expanding on Roger McNamee’s HTML5 analysis, Adobe’s Gourdol shows up-to-the-minute survey data suggesting it will be a hybridized browser world, with almost two-thirds of mobile apps being a mix of HTML5 and native phone app technology. HTML5 has a low learning curve and is designer-friendly, playing into the general trend of designers wanting to code, and coders wanting to design. Facing page: Arno Gourdol (Adobe) on HTML5; Michael Chui (McKinsey Global) on the disruptions of Big Data; Clockwise from top: Ted Dunning (MapR) on Big Data and Small Devices; Shishir Garg (Orange) on the new Post I.T. stack; Henri Verdier (Cap Digital), Pierre Aussure (Ivy), & Catherine Lucet (Editions Nathan). 15 session 2 Day 2 IBM, Deloitte, Aurasma, Google, NY Times Peter Norvig: “The whole notion of a job is threatened” #oinstitute 16 talent, data, and algorithms orange silicon valley SF The Post-I.T. Era is crowned by a layer more powerful than software • the human layer. Increasingly, that layer needs to understand mathematics and statistics as well as computer code • and it is finding disruptive ways to transmit that knowledge. Over the afternoon we hear from IBM’s Anjul Bhambri on the new ‘data scientist’ role, with illustrations from energy, health, and smart cities. Then, after an amazing demo from Aurasma on big-data-meetsaugmented-reality, the day closes with an extended conversation between two veterans of Silicon Valley. John Markoff, the New York Times correspondent, interviews famed Google Research Director Peter Norvig, who is also teaching a free online course on Artifical Intelligence to 160,000 enrollees. The conversation covers everything from cars that drive themselevs, to the Turing test, to the prospects for a truly conscious computer. The discussion about human capital continues with IBM’s Anjul Bhambri, who speaks at length about the need for data scientists and what skills that involves. Your company needs somebody who is willing and hungry to look at a lot of data, and who is not satisfied that they are seeing enough. Yes there is some connection with traditional BI (business intelligence), but the difference is knowing what you want to know (BI) and not knowing what’s available from the data • and the ability to keep everything makes those ‘unknowns’ more likely to pop up. This data retention capability is new, and it creating breakthroughs such as ‘smart babies’ • a newborn infant generates 1000 pieces of data per second. John Hagel from Deloitte Center for the Edge also recognizes the power of Data, but he calls for the ‘dark side’ of Big Data to be better understood if we are to move ahead aggressively. This dark side includes intensified competition and commodification. As for data science skills, he calls that ‘the tip of the iceberg’ and points to the corporation’s deeper structure and systems (as in incentives). The way toward meaningful change involves Financial and Political challenges. John Markoff has a long list of fascinating questions for Peter Norvig, ranging from his online course on AI, to machine-generated news, to cars that drive themselves. The time flies by as Norvig effortlessly but thoughtfully shuttles from one topic to another. Norvig is measured and no blueeyed optimist: “we don’t know how to design systems that are completely safe,” so it seems Google is not infallible. Facing page: Georges Nahon (Orange), Peter Norvig (Google), and John Markoff (New York Times); Clockwise from top: Peter Norvig (Google), John Markoff (New York Times); John Hagel on data flows, organization models, and passion; Anjul Bhambri (IBM) on data scientists in organizations; Michael Chui (McKinsey Global). 17 session 1 #oinstitute final stop at #Hyvesolutions for #ocp amazing from Fremont, CA RIP RFP, new models in sourcing for the 21st century data center synnex Fremont 18 Synnex is a $10 billion company of ‘mystery men’ – it is the #1 packager of Intel CPU chips. They ship 150 million hard drives every three months. The story at Synnex is exciting, it’s about a transformational customer –Facebook–turning the company into a direct vendor of technology to customers, transcending its former middleman role. Frank Frankovsky wears two hats, one is the Director of Technical Operations for Facebook, the other is the Chairman of the Open Compute Project (OCP) for open source hardware. In that role, he has learned the lesson that successful open source leadership involves saying “no.” Facebook’s decision to share its revolutionary computer rack designs and data center configurations via OCP is based on a recognition that infrastructure is not the differentiatior for its participant take-aways Big Data is even bigger than we thought. We all need to face the data challenge. Big inflection point for the car in terms of incorporating multiple technologies. Big Data is a young topic, no one can claim 15 years of experience. Big Data – limitation is lack of competent talent. Phone assistant is becoming a reality, no longer a butler but a personal expression of yourself. Conversations are the basis for interactions with assistants. Gives hope for telco industry. business. There is a sense that energy-saving hardware is a social good and should be shared. The revolutionary open source hardware Open Compute Project was started with 3 engineers, now it has expanded to 12, but the principle of teams not larger than “feed with one pizza” remains. Efficiency and flexibility is everything at Facebook: the admin-to-server ratio is 1:12,500. Racks from Synnex trucks are rolled off the truck, pushed into place, plugged in, and boot up. Everything is serviced from the front of the rack. Massive energy savings are gained from using open-air cooling – there is no air conditioning. The first Facebook data center built this way is in a highdesert plateau in Oregon. The next one will be not far from the Artic circle in Sweden. 2 years ago the problem was storage & data management. Today it’s about new knowledge & intelligence, & analysis. Economics reality of Big Data – new jobs and things becoming real, in terms of video storage for example. Statement by MacNamee – “content will still be important.” Many examples regarding marketing and the power of Big Data for marketing schemes, CRM, and other systems. Big Data & education. It’s going to be possible to have big progress in pedagogy by following how pupils learn and use pedagogical resources to improve teaching and learning. Data is a currency. The past is always small, the future is huge. Passion is not predictable. Photograph by Alan Brand Day 3 Hyve/Synnex, Facebook For a morning we become another commuter bus in Silicon Valley. We are on the way to Fremont in the East Bay, where tens of thousands of servers are assembled and tested based on an open source design available to anybody for one very big customer • Facebook. Thanks to Orange SV’s research team, we are connected to the $10 billion company you never heard of who is committed to supplying Facebook’s insatiable need for computing infrastructure, one that is evolving in a wholly new fashion, freed from the constraints of traditional vendors. Facebook’s Frank Frankovsky takes us through the company’s thinking about giving its design to the world, and takes us through what life is like inside some of the largest data centers on the planet. debrief Data is the factor for competitive advandtage. Availability of data is increasing competition. Norvig on self-driving cars & artificial intelligence: “be more humanlike by using big data.” Statistics has always been a basic knowledge for economists, computer science people, biologists, etc. But now Statistics will be a core competency that we don’t have at our company. This has concrete consequences to HR. 19 faculty Anjul Bhambhri, VP, Big Data Products, IBM Anjul Bhambhri was previously the Director of IBM Optim application and data life cycle management tools. She is a seasoned professional with over twenty-two years in the database industry. Anjul has held various engineering and management positions at IBM, Informix and Sybase. Prior to her assignment in tools, Anjul spearheaded the development of XML capabilities in IBM’s DB2 database server. She is a recipient of the YWCA of Silicon Valley’s Tribute to Women in Technology award for 2009. Anjul holds a degree in Electrical Engineering. Brady Forrest, Technical Evangelist, O'Reilly Brady Forrest is Chair of O'Reilly's Where 2.0 and Emerging Technology conferences. Additionally, he co-Chairs Web 2.0 Expo in San Francisco, Berlin and NYC. Brady writes for O'Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey. Michael Chui, VP, McKinsey Global Michael Chui is a Senior Global Fellow of the McKinsey Global Institute (MGI), where he leads research on the impact of information technologies on business, the economy, and society. Michael has led McKinsey research in such areas as long-term technologyenabled business trends, Web 2.0 and collaboration technologies, emerging markets innovators, and data-driven management. His research has been cited globally in publications such as the Wall Street Journal, New York Times, Fast Company, Forbes, The Times of London, and Les Échos. Michael holds a B.S. in symbolic systems from Stanford University and earned a Ph.D. in computer science and cognitive science, and a M.S. in computer science, from Indiana University. Frank Frankovsky, Director of Technical Operations, Facebook Frank Frankovsky’s day job as Facebook Director of Technical Operations has led him to chair the Open Compute Project, which is taking an open source community approach to expand Facebook’s customized hardware used in its internal data centers. Ted Dunning, PhD, Chief Architect, MapR Technologies Dr. Dunning is responsible for building the most advanced identity theft detection system on the planet, as well as one of the largest peer-assisted video distribution systems and ground-breaking music and video recommendations systems. Mr. Dunning serves as Chief Scientist of SiteTuners.com, Inc. Prior to this, Ted served as the Principal Investigator and Co-Founder of the New Mexico State University Computing Research Laboratory. He held Chief Scientist positions at ID Analytics and at MusicMatch, (now Yahoo Music). He was a co-founder of Veoh Networks, Inc. Dr. Dunning is the author of numerous patents and publications. Di-Ann Eisnor, VP of Platforms & Parnerships, Waze Di-Ann Eisnor runs US operations and is crafting the cartography of “live mapping” for the crowd-sourced navigation and real-time traffic start-up, Waze. Diann is also founder and chairman of Platial, and founded Eisnor Interactive which was bought by Omnicom in 2001. She is a neogeography pioneer and serial entrepreneur. Diann has spoken at BigThink, SXSW, TEDxSiliconValley, LeWeb, GeoLoco, SocioLoco, MWC, Signal, AppNation, State of the Map, Web 2.0, Where 2.0, MIT, Columbia University, Stanford University, and others. 20 Shishir Garg, Director, Platforms, Orange Silicon Valley Shishir leads a team focused on emerging IT and infrastructure technologies including Cloud computing, HPC, big data, and application/service delivery platforms. He has 14 years of experience in Internet middleware and technologies and was involved in SOA and Web services evangelization and standardization at W3C, OASIS, and WS-I since joining Orange Labs (formerly France Telecom R&D) in 2001. He has worked globally at early stage startups as well as large multinational organizations, and holds a B.S. in Computer Science from University of Pune, India. Arno Gourdol, Senior Director, Adobe Arno Gourdol is an Apple and Adobe veteran with 18 years of experience building software products. With fifteen patents granted, Arno designed, developed and published educational math software for Mac and began interning for Apple in 1992. He became the lead engineer for Apple’s Human Interface team and worked with product and project management to define the schedule, processes and features of Mac OS 7.6, Arno is responsible for the development of XMP, Adobe’s XML-based metadata platform and the Adobe Bridge CS2 and CS3. Since 2007, he was the Director of Engineering for Adobe AIR. 21 faculty John Hagel III, Principal, Deloitte Center for the Edge John Hagel III is a recognized thought leader on the intersection of technology and strategy. He has influenced corporate strategies as a management consultant, author, speaker and entrepreneur. Since 2001, he has been an independent consultant and writer. He held significant positions at leading consulting firms and public and private companies. From 1984 to 2000, he was a principal at McKinsey & Co., where he was a leader of the Strategy Practice. He has also served as chief strategy officer of 12 Entrepreneuring, Inc. and senior VP of strategic planning at Atari, Inc. He was a consultant at Boston Consulting Group and founded Sequoia Group, Inc. Steve Ichinaga, VP and General Manager, Hyve/Synnex Mr. Ichinaga joined SYNNEX in 1984 and has held a variety of Sales and Product Management positions within the company. In October, 1999, Mr. Ichinaga was promoted to Vice President of Business Development, focusing on manufacturing and outsourcing relationships and was promoted in 2001 to Senior Vice President, Systems Integration focusing on our System Builder and OEM customer segment. In 2006, Mr. Ichinaga was promoted to Senior Vice President and General Manager, System. Mr. Ichinaga manages the Product Management, Marketing, Sales, and Design and Integration departments for this division. Mr. Ichinaga received a B.S. in Managerial Economics from the University of California - Davis. John Markoff, Senior Writer, New York Times John Markoff, West Coast Correspondent, New York Times; Lecturer, Stanford University covers technology and the computer industry for the New York Times, and has coauthored numerous books on tech culture, most recently What the Dormouse Said: How the 60s Counterculture Shaped the Personal Computer. Roger McNamee, Partner, Elevation Partners Roger McNamee began his career in 1982 at T. Rowe Price Associates, where he managed the top-ranked Science & Technology Fund and co-managed the New Horizons Fund. In 1991, he launched Integral Capital Partners. In 1999, Roger co-founded Silver Lake Partners, the first private equity fund focused on technology businesses. In 2004, Roger and his partners launched Elevation Partners, an investment partnership focused on the intersection of media and entertainment content and consumer technology. Roger holds a B.A. from Yale University and an M.B.A. from the Amos Tuck School of Business at Dartmouth College. 22 Mary Ann de Lares Norris, COO, Oblong Mary Ann oversees Oblong's company operations. Previously, she was the head of the European division of Oblong, based in Barcelona. Prior roles include Chief Operating Officer of a Parisian interactive television company, Director of Strategic Planning at Mattel, Executive Producer at Sony Electronic Publishing, and Producer at The Voyager Company. Mary Ann holds an MS from the Media Lab at MIT and graduated Phi Beta Kappa and Summa Cum Laude from UC Santa Cruz. Peter Norvig, Research Director, Google Peter Norvig was Director of Search Quality at Google Inc, responsible for the core web search algorithms from 2002-2005, and has been Director of Research from 2005 on. Previously he was the head of the Computational Sciences Division at NASA Ames Research Center. He has served as an assistant professor at the University of Southern California and a research faculty member at the University of California at Berkeley Computer Science Department, from which he received a Ph.D. in 1986. He has over fifty publications in Computer Science, concentrating on Artificial Intelligence, Natural Language Processing and Software Engineering, including Artificial Intelligence: A Modern Approach (the leading textbook in the field), Paradigms of AI Programming: Case Studies in Common Lisp. Lauren Offers, Director of Marketing`, Aurasma Lauren Offers is the Director of Marketing for Aurasma. Prior to this, she worked as an Event Sales Manager at The St. Regis San Francisco and as a Special Events Manager at the Morgans Hotel Group– Clift. Earlier in her career, she taught Business English for Inlingua. She received her B.A. from Dartmouth University. Jacob Spoelstra, EVP R&D, Opera Solutions Jacob has more than 19 years experience in machine learning, focusing in particular on neural networks. He headed up the Opera team that, as part of "The Ensemble," ended up "first equals" in the prestigious Netflix data mining competition, beating out over 41,000 other entrants. Previously, Jacob led a custom fraud analytics consulting team at Fair Isaac. He has also held analytics leadership positions at SAS, ID Analytics, and boutique consulting company BasePoint. Jacob holds BS and MS degrees in Electrical Engineering from the University of Pretoria, and a PhD in Computer Science from the University of Southern California. 23 Brad Voytek, Data Evangelist, Uber; Neuroscience PhD, UCSF Brad is an NIH-funded neuroscience researcher making use of big data, mapping, and mathematics to figure out cognition. He is the Data Evangelist at Uber. His research has appeared in peer-reviewed scientific publications such as PNAS, Neuron, the Journal of Cognitive Neuroscience, and others. His research has been featured in The Washington Post, Wired, and The New York Times. His writing has been featured in Forbes, The New Yorker, The Guardian, The Atlantic, Scientific American. In 2006 he split the Time Person of the Year Award. participants faculty John Tripier, Director of Business Development, PARC PARC Director of Business Development John Tripier has over 15 years experience working with Global 2000 companies, specializing in carefully analyzing and understanding target markets and defining collaboration roadmaps. Domains include big data, health and wellness and networking. Tripier’s previous expertise encompasses software and high-tech solutions. At ILOG (an IBM company), he helped lead the company into the business-process management market. Before that, Tripier managed business development for the voice and data convergence market at Nortel. Tripier has also served as sales manager at Europe-based DCI (a network infrastructure system integrator). Tripier received his MBA from Dauphine University in Paris, France. Bruno Aidan Pierre Aussure Kristen Badgley David Barroux Michiel Boreel Hans Peter Brondmo Denis Cohen-Tannoudji Jean-Pierre Dicostanzo Regional Director of France Telecom Paris, Orange – France Telecom Group Sander Duivestein R&D Disruptive Director, Essilor Gaelle Duvet Gilles Fontaine Head of Research on Applications, Alcatel – Lucent Bell Labs Companies News Editor in Chief, Les Echos Founder, Ivy Group Chief Technology Officer, Sogeti Board Member, HBSA/NC Head of Concepting and Innovation, Nokia Norman Winarsky, VP, SRI Ventures Norman Winarsky leads SRI Ventures, which includes SRI's venture and license development, SRI's Commercialization Board, and nVention — SRI's partnership with the venture capital community. Norman works with SRI's business units to identify and develop SRI's highest-value commercial market opportunities from initial concept through commercialization as a license or venture. Prior to joining SRI, Winarsky was Vice President of Ventures at Sarnoff Corporation, an SRI subsidiary. He is also a Visiting Scholar at Stanford University. Will Wright, Game Designer, The SIMs A technical virtuoso with boundless imagination, Will Wright has created a style of computer gaming unlike any that came before, emphasizing learning more than losing, invention more than sport. With his hit game SimCity, he spurred players to make predictions, take risks, and sometimes fail miserably, as they built their own virtual urban worlds. With follow-up hit The Sims, he encouraged the same creativity toward building a household, while preserving the addictive fun of ordinary video games. In 2009, he left publisher Electronic Arts to form his own think tank for the future of games, toys and entertainment, the Stupid Fun Club. 24 CEO, Neomarketing Deputy Editor in Chief, Challenges Senior Analyst Sogeti 25 CEO, Real Change François Hisquin Georges Nahon Mark Plakias President of Orange Institute, CEO of Orange Silicon Valley Vice-President of Strategy, Orange Silicon Valley Catherine Lucet Pashu Christensen Romeo Machado Pascale Diaine Ariel Messas Natalie Quizon Hizuru Cruz Jeoffrey Batangan Executive VP, Group Strategy and Development, Orange–France Telecom Group CEO, Octo Technology François Laburthe Séverine Legrix De La Salle Frederic Maire Beatrice Mandine Director, Renault Innovation Silicon Valley (FR) [(Automotive Systems)] Head of Press Office, Orange – France Telecom Group Claude Soula Henri Verdier Director of Operational Research & Innovation, Amadeus 26 Elie Girard Journalist, Nouvel Obs Vice President Brand, Image and Partnerships, Orange–France Telecom Group Chairman, Cap Digital institute team participants Christian Forthomme President of Nathan and Sejer, Editions Nathan CIO, Founder, Viadeo Coordinator, Orange Silicon Valley User Experience and Content Lead, Orange Silicon Valley Business Development Manager, Orange Institute Design Intern, Orange Silicon Valley Evangelist/Knowledge Transfer, Orange Silicon Valley Design Intern, Orange Silicon Valley 27 dig deeper further reading and viewing on the Post-I.T. era As a parallel activity to the Orange Institute examination of massive disruptions in the IT industry, the Orange Silicon Valley center published and released a combined report and video covering the ‘Post-I.T. era’ entitled Where Did I.T. Go? Navigating the Post-I.T. World Users Create. This report, which is available for download, along with the accompanying video, at http://www.orange.com/postitera, features excerpts of interviews with ten visionaries from Silicon Valley, conducted by enterprise analyst Jo Maitland of GigaOm Pro. Highlights of these far-ranging and insightful interviews are the focus of the video. This work is designed to encourage dialog and fresh thinking about data, its increasing value, and its changing infrastructure, and is shared in the spirit of ecosystem contribution. “Data is the key factor for competitive advantage” #oinstitute Using #bigdata effectively will require large-scale organizational change. That’s hard. #oinstitute selected tweets “the rack is the new blade” #oinstitute When beginning transformational change at the edge, find resources externally #oinstitute We lose 12 milliseconds of neural response time every year we age Brad Voytek #oinstitute 28 The Post-I.T. world is about liberating pixels. #oinstitute Passion is a requirement for radical, lasting performance improvements. #oinstitute You can take any technology & extend it to a body part. Games are imagination amplifiers. #willwright #oinstitute Winarsky: Virtual Personal Assistants will be everywhere & much more specialized #oinstitute 29 (big) thanks how to get involved Like the Post-I.T. stack discussed in our coverage of Big Data, there are multiple layers of inputs to the tapestry of the most recent Institute session in Silicon Valley. One of the most important was the feedback from members who attended the 2010 Silicon Valley immersion, where we included a session on Big Data that was enthusiastically received. That was the beginning. The journey since then has included collaboration with GigaOm Pro, perhaps the leading analyst firm in the domain, who ably interviewed ten visionaries in the changing IT landscape for the supporting research study Where did I.T. Go? Navigating the Post-I.T. World Users Create. Several of the faculty at this immersion, notably Ted Dunning, Frank Frankovsky, and Steve Ichinaga are in the report and video*. We are fortunate to have corporate governance for Orange Institute by Elie Girard, EVP Group Strategy. The welcome video by Stephane Richard, CEO and Chairman of France Telecom speaks for itself in terms of the Group’s commitment to our activity. Orange Institute benefits from the deep knowledge of the platform domain experts at the Orange Silicon Valley facility, led by Shishir Garg and his talented team, as well as Santhana Krishnasamy, Satya Mallya, and Amit Goswami, under the direction of Gabriel Sidhom. Their suggestions for faculty members and topics to cover was fundamental in shaping the agenda. The book you are holding, as well as the accompanying report we released, along with the communications, emails, and program materials that guided us, were made by our creative interns, Jeoffrey Batangan and Hizuru Cruz. We can attest to the fact the words “no” or “can’t” do not appear to be in their vocabulary. Finally, our deepest appreciation to our member companies who support Orange Institute with their active participation. The fact that we had so many of our original members, who first joined us three years ago, as well as exciting and experienced new participants at this session helped build this atmosphere of collective appreciation and comprehension. Learning as a group in this fashion, rather than as isolated individuals, is so much richer, and because it is social learning, more enjoyable. We are smarter as a group, and stronger as individuals as a result of that collective learning. Georges Nahon, Mark Plakias, President, Vice President, Orange Institute Orange Silicon Valley Orange Institute was formed to support multidisciplinary continuous learning about the changes wrought on society and business by an increasingly connected world. In the past three years we have connected to 100 faculty members drawn from global innovation centers across academia, startups, large private and public-sector organizations. With every session we gather more momentum and collective knowledge. If you are reading this document and have not been part of the Orange Institute experience, it is because someone you know has attended, and thought you may benefit from participation as well. The experience of Orange Institute immersions cannot be conveyed through any website or brochure: talk to us. Contact Romeo Machado for a conversation about joining the next session in Fall, 2012 at: orange.institute@orange.com romeo.machado@orange.com +33 1 44 44 04 17 *www.orange.com/postitera for soft copies and streams of the video. 30 31 Institut Orange, SAS au capital de 30 000€ - 6, place d'Alleray 75015 Paris - 514 822 568 RCS Paris 32