Sara Waxman - DINE Magazine
Transcription
Sara Waxman - DINE Magazine
Who DINE magazine is now in its seventh year. Sara Waxman, renowned taste-‐maker and travel journalist, brings more than 20 years of knowledge to the table -‐ then invites her readers to join her in Toronto and around the globe. Sara has dined with the world’s most innovaAve chefs, and enjoyed dishes prepared by the stars of gastronomy. In DINE magazine, Sara and her team expose what’s on the menu in a stylish and delicious tone, with the high standards and well-‐ trained palate for which this food expert, author and gourmet has become known. DINE is the leading magazine for acAve food lovers who enjoy the dining out experience. Exposure We bring together appropriately matched readers and adver;sers through our focused distribu;on. Food, wine, travel and hospitality bring people together in the most amicable ways. Our distribuAon is focused on these people — readers who have a strong interest in what we have to say. Besides those who use DINE magazine as a dining guide, there are a significant number of people who simply enjoy reading about food, wine and travel. Our experience is that hotel guests use DINE as a guide when visiAng Toronto, and then take it with them to their home ciAes and countries as a souvenir, thereby adding to the total readership. Your message gets directly to the people you want to reach, in a way that they find pleasing to receive. Each ad is a full page (9.5w x 13.25h -‐ larger than most magazines — and is printed on the finest quality 100 lb stock that feels luxurious to the touch. www.dinemagazine.ca offers a virtual copy of DINE magazine, as well as each restaurant adverAser’s own page on our site, a direct link to their own website, contact informaAon and “street-‐photo and locaAon map.” In addiAon to posAng restaurant reviews, current dining trends and news, seasonal industry-‐related contests, and a monthly ‘Foodie Events’ calendar; our online traffic is bolstered by linking our social media updates on Facebook and Twi[er through which we promote our adverAsers. Reader Profile AGE 25 -‐ 75 DINE OUT 3 x Weekly EDUCATION Post Secondary EducaAon -‐ 91% EMPLOYMENT STATUS Owners/Professionals/ExecuAves -‐ 73% HOUSEHOLD INCOME Average $120 000 Current DistribuAon NATIONAL Air Canada Maple Leaf Lounges: Vancouver, Calgary, Toronto, Montreal, O[awa, Halifax, Los Angeles ONTARIO Globe and Mail: Home delivery to select postal codes Toronto Hotels: The Four Seasons, Fairmont Royal York, Hilton, Le Germain, Cosmopolitan, InterconAnental Toronto Centre, Pantages, Park Hya[, Renaissance, WesAn Harbour Castle, Metropolitan Via Rail Panorama Lounge: Union StaAon Toronto RecepAon Areas: Professional offices (legal, medical, dental), beauty salons, and spas Retail: Whole Foods, Pusateri’s, McEwans, The Cook Book Store, Hotel gil shops Prince Edward County: Waring House, Angelines, Claramount Hotel and Spa Niagara on the Lake: Moffat Inn, Queen’s Landing, Prince of Wales, Pillar and Post Collingwood: Blue Mountain Resort Nova ScoAa Halifax: The Halliburton Inn Yarmouth: Trout Point Lodge We are in the process of expanding our distribu4on AD Specs AD + Review Full Page AD Trim: 7.5” x 9” Live Area: 8.5” x 12.25” Bleed: 7.75” x 9.25” Trim: 9.5” x 13.25” Bleed: 9.75” x 13.5” General Overview AD Specs DINE Magazine is printed in English. Artwork: CMYK (4-‐colour process) It is a coffee table size magazine. Format: PDF/X-‐1a Size: 9.5” x 13.25” Media: CD-‐ROM/DVD Stock: Text 100 lb gloss Electronic submissions via FTP Cover 10 pt gloss C/2/S OFC/OBC receive a UV gloss coaAng Proofs: Client-‐supplied, signed-‐off digital IFC/IBC/Text pages receive an proofs/match prints (ie: EPSON, FUJI) overall gloss aqueous coaAng must be included with all media Binding: Perfect Binding / PUR glue Half Page AD Specs VerAcal Horizontal 4.125” x 12.25” 8.5” x 6” General Overview AD Specs DINE Magazine is printed in English. Artwork: CMYK (4-‐colour process) It is a coffee table size magazine. Format: PDF/X-‐1a Size: 9.5” x 13.25” Media: CD-‐ROM/DVD Stock: Text 100 lb gloss Electronic submissions via FTP Cover 10 pt gloss C/2/S OFC/OBC receive a UV gloss coaAng Proofs: Client-‐supplied, signed-‐off digital IFC/IBC/Text pages receive an proofs/match prints (ie: EPSON, FUJI) overall gloss aqueous coaAng must be included with all media Binding: Perfect Binding / PUR glue