How RTL 2 in France is celebrating its 20th birthday as
Transcription
How RTL 2 in France is celebrating its 20th birthday as
week 14 / 2 April 2015 POP-ROCK ATTITUDE How RTL 2 in France is celebrating its 20th birthday as it looks to the future Luxembourg France Germany 11 edition of Télévie Challenge receives strong support New docu-series launched on M6 UFA Fiction production Nackt unter Wölfen premiered in Germany th week 14 / 2 April 2015 POP-ROCK ATTITUDE How RTL 2 in France is celebrating its 20th birthday as it looks to the future Luxembourg France Germany 11th edition of Télévie Challenge receives strong support New docu-series launched on M6 UFA Fiction production Nackt unter Wölfen premiered in Germany Cover Montage Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing before yo ink up Th t rin backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW Télévie Challenge 2015: €60,000 for cancer and leukaemia research RTL Group p.9–11 “At the age of 20, we can aim much higher” RTL 2 p.4–8 Seeking a soulmate M6 p.12 New historic perspective UFA Fiction p.13 Big Picture p.14 SHORT NEWS p.15–16 PEOPLE p.17 Backstage takes a look back at where RTL 2 has been – and where it’s heading in the future – during an interview with Managing Director Tristan Jurgensen. “AT THE AGE OF 20, WE CAN AIM MUCH HIGHER” France – 2 April 2015 © Patrick Lazic RTL 2 Tristan Jurgensen, former General Manager of RTL Net, has headed up RTL Group’s French music radio stations since September 2014 4 egut tour sité mme ils l.3 lin na. s itté, uire, Indeed, more than 20 special events – private concerts by artists, sneak previews of films, showcases and multi-artist spectacles in the biggest auditoriums in France – will be organised between now and December. The aim is to “offer unprecedented events in prestigious venues and to surprise our listeners throughout the year,” Les classiques Tristan JurgensenCD1stresses. “Being 20 years old Coldplay Oasis means being both bold and impertinent,” he adds. Duran Duran Yellow Champagne Supernova Ordinary World Bowie Stay 05 Joy Division Shadowplay 06 The Cure A Forest 07 Radiohead Street Spirit (Fade Out) 08 Procol Harum A Salty Dog 09 Philip Lynott Growing Up 10 Isaac Hayes Theme From Shaft 11 Blue Oyster Cult (Don’t Fear) The Reaper 12 Flash And The Pan Walking In The Rain 13 Paolo Nutini Iron Sky 14 Simple Minds Dolphins 15 Sinéad O’Connor Troy 01 02 03 04 David Clear positioning as the key to success Gregory Ascher, Presenter of the Concert Très Très Privé (Very, Very Private Concert) The programming promise remains focused on the music, with presenters who also guarantee the music programming, such as Francis Zégut who has been presenting Pop-Rock Station by Zégut every evening for more than 10 years. Lastly, all of the events organised or sponsored by the station are currently musically oriented: showcases, concerts and Pop-Rock festivals. “In 20 years, RTL 2 has © Julien Weber On 26 and 27 March 2015, RTL 2 celebrated its 20th birthday with two days of special programming (Backstage reported) – a nod to the 2.8 million daily listeners, an all-time record in the station’s history. Determined to organise a birthday party for its listeners that is worthy of its ambitions, the radio station did not stop there. “In 2000, when RTL 2 celebrated its 5th birthday, it organised five private concerts,” explains Tristan Jurgensen, General Manager of RTL Group’s French music radio stations, Fun Radio and RTL 2. “Fifteen years later, the latest addition to RTL Group’s French radio stations is all grown up. Now, at the age of 20, we can aim much higher.” © Little Shao 20 years, 20 events RTL 2 is the undisputed leader in music radio totale : for the young adultsDuréesegment, something which Les pépites Tristan Jurgensen CD2 attributes first and foremost to Temples Midlake Paul Thomas Saunders 2 is the only adult-oriented clear positioning: “RTL The Divine Comedy Lykke Li Brett music radio station toAnderson have, ever since it was James Vincent McMorrow Angus Julia Stone created in 1995, always Asgeir kept its musical promise RY X Flagship and its commitment to its listeners.” Its musical Phosphorescent The Derek Trucks Band Pug promise is to deliver IAMX aKing sound that focuses on guitars Gary Numan and rock influences from the United States, Brit Pop UNKLE Ian Astbury Durée totale : and French groupsCD3 fromLes 1980 to today. “We needed reprises Brunettes a way to sum upMargot ourTheThe musical promise, so we called Nuclear So and So’s Sleeping At Last Joshua James The Forest Rangers RTL 2 the ‘Pop-Rock sound’ station, something Jacqui Naylor Trespassers William Dark Horses which many of our rivals – who are adopting all or Elk City Son of the Velvet Rat Body Count – envy us for today.” It part of our original claims The Waterboys Violent Femmes should also be pointed out that the station still stands The Stranglers Mike Watt The Secondmen Gravity Kills by the positions set out in the brand’s original claim: Fear Factory The Donnas Durée totale : “RTL 2 isn’t radio, it’s music.” 78’29’’ Colours To Life This Weight A Lunar Veteran’s Guide To Re-Entry Bad Ambassador No Rest For The Wicked 06 Hymn Cavalier & Draw Your Swords 09 Going Home 10 Berlin Hollywood Underwater Song For Zula Our Love 14 Doggy Talk 15 Walk With The Noise 16 I Am Dust feat. Burn My Shadow 01 02 03 04 05 07 08 11 12 13 17 76’08’’ 01 & 02 03 & 04 05 06 07 08 09 10 11 12 13 & 14 15 16 17 Lovesong Ziggy Stardust Every Little Thing She Does Is Magic No Milk Today Losing My Religion Love Is Blindness Road to Nowhere Play With Fire Love Will Tear Us Apart Hey Joe Girl Of The North Country Do You Really Want To Hurt Me Walk On By Street Fighting Man Personal Jesus I Will Follow Dancing With Myself 72’03’’ 01 Noir CD4 Les lives - Les guitares Desir I Want You (She’s So Heavy) (live from Vandoeuvre-Les-Nancy, France / 1993) 02 The Boxer Rebellion The Gospel of Goro Adachi (live in TN) 03 Rival Sons Manifest Destiny Pt.1 (live in Gothenburg) 04 Gary Moore Parisienne Walkways (live) 05 Molly Hatchet Fall Of The Peacemakers (live version) 06 ZZ Top I Need You Tonight 07 David Lee Roth Damn Good 08 Marillion Easter 09 Jeff Beck The Final Peace 10 Winger Headed For A Heartbreak 11 Whitesnake Still Of The Night 12 Toto White Sister 13 Jefferson Starship Save Your Love Durée totale : 77’28’’ “RTL 2 IS THE ONLY ADULT MUSIC RADIO STATION THAT HAS KEPT ITS MUSICAL PROMISE.” Tristan Jurgensen P & c 2014 Warner Music France, a Warner Music Group company. Tous droits du producteur de l’œuvre phonographique et du propriétaire de l’œuvre enregistrée réservés. sauf autorisation, la duplication, la location, le prêt ou l’utilisation de ce disque pour exécution publique ou radiodiffusion sont interdits. Fabriqué en u.e. c photos : Julien Weber. 5054196370251 4CD 4CD • 5 HEURES DE MUSIQUE 62 TITRES POP ROCK INCONTOURNABLES Le volume 3 du meilleur de l’émission de Francis Zegut 5054196370251 With his show Pop-Rock Station by Zégut, Francis Zégut has been one of RTL 2’s iconic voices for more than 10 years Next > 5 Best ratings in 20 years Today, RTL 2 is making the most of its musical positioning and the authentic and high-quality image it has earned from the public. As can be seen in the latest ratings – with 2,830,000 daily listeners and a 3.2 per cent audience share – RTL 2 beat all of its ratings records in January. “Thanks to the great events we organised, the musical partnerships we’ve forged, the communication channels we’ve developed and the quality of the programmes we’ve aired, RTL 2 now reaches more listeners every second of every day than it has over the last 20 years of radio polling,” Tristan Jurgensen explains. “What a great gift the listeners have given us in helping us kick off the year of our 20th birthday. Now it’s up to us to give something back to them... times 20.” “A MUSIC-ORIENTED PROGRAMMING PROMISE WITH PRESENTERS WHO ALSO GUARANTEE THE MUSIC PROGRAMMING.” © Patrick Lazic developed a unique and exclusive approach to musical events by focusing on intimate and rare moments between artists and listeners,” Tristan Jurgensen says. “Private concerts, interviews, and offering every month the opportunity to a different Pop-Rock artist to take over the editing of our Website as an ‘editor-in-chief’ are all unique opportunities to bolster links between listeners, artists and the station.” On 26 March 2015, RTL 2 celebrated its birthday at a party broadcast live in the presence of artists representative of the station, including Raphael (left) and Jean-Louis Aubert ‘Amplified Radio’ made at RTL 2 When asked about the station’s future prospects, the former general manager of digital subsidiary RTL Net naturally mentioned digital and the recent overhaul of the RTL2.fr site as part of the ‘Renaissance’ project. Big sister RTL Radio went through the same process last year. “As a medium, radio has always managed to adapt to every era and to the public’s new habits. This is still the case today since the station is particularly well suited to mobile consumption – car radios, smartphones, music players – and associated habits: listening to the radio while using a computer or tablet, consumption via car radio and screens or televisions. The future of RTL 2 is taking this approach: our entire digital offering is being revamped.” Next > Tristan Jurgensen The new RTL2.fr Website also features ‘responsive design’ Click or scan to visit the Website In March 2015, the RTL2.fr Website was revamped to feature a highly visual Pop-Rock culture musical approach 6 On 27 March 2015, Le Grand Morning, presented by Christophe Nicolas and Stéphanie Renouvin (left), was surrounded by all of the leading presenters who have presented this segment for the last 20 years, including Louise Ekland and Alexandre Devoise (right) “IN 20 YEARS, RTL 2 HAS DEVELOPED A UNIQUE APPROACH TO MUSICAL EVENTS.” Tristan Jurgensen Next > © RTL 2 Generally speaking, RTL 2 is a station in good health and, at the ripe old age of 20, is more solid than its direct rivals. It is the leader among music radio stations for young adults, outpacing the three other French networks in this group (RFM, Chérie FM and Virgin Radio – editor’s note). “The French love RTL 2 and they demand it. This is a major asset that will drive the station forward for the next 20 years,” Tristan Jurgensen concludes. © Patrick Lazic In March 2015, the station’s website has been revamped with a highly visual Pop-Rock music culture approach, such as a magazine and facilitated mobile consumption. The site features ‘responsive design’ that adapts automatically to all screens. The RTL 2 apps will also be revamped shortly. Like the new RTL.fr site, the ‘enhanced live’ approach, with real-time feeds from social networks, has been retained and the content of radio programmes has been enhanced with custom content about pop-rock artists and events. “The key challenge in this repositioning is the consumption of RTL 2 in digital format, which currently accounts for nearly 10 per cent of its daily audience. This proportion should double over the next 12 months and will definitely reach 35 per cent within three or four years,” Tristan Jurgensen says. “Proof that these developments are highly strategic for the brand.” In February 2015, to celebrate the 20th birthday of RTL 2, Charlie Winston gave a Concert Très Très Privé live on air and in public at the Grand Studio in RTL headquarters in Rue Bayard in Paris 7 ! NEW RECORD 2,830,000 Total audience 3.2 points Audience share 217,000 Average quarter-hour 88 minutes Listening duration +403,000 vs. Sept-Oct 2014 +255,000 vs. Nov-Dec 2013 +14% vs. Sept-Oct 2014 Médiamétrie ratings for the period November-December 2014: RTL 2 progressed in all audience indicators for the survey period and over one year and – with more than 2.8 million daily listeners – set a new all-time record since it was founded 20 years ago. +19% vs. Nov-Dec 2013 +40,000 vs. Sept-Oct 2014 +33,000 vs. Nov-Dec 2013 +5 minutes +7 minutes vs. Sept-Oct 2014 vs. Nov-Dec 2013 BACKGROUND In March 1994, Compagnie Luxembourgeoise de Télédiffusion (CLT) informed the CSA (French Media Authority) that it would like to fully take over M 40 – a network of music radio stations in which it already held a 30 per cent stake. In January 1995, despite CSA’s refusal on the grounds of radio pluralism (the company already owned RTL Radio and Fun Radio), CLT renamed M 40 after its big sister: RTL 1. After a complaint of competitor Europe 1 which found the name “RTL 1” too close to their own, the new name, RTL 2, was authorised by the CSA on 6 March 1995. Originally, RTL 2’s programming was music targeting 25-34-year-olds (‘young adults’). The audience share in this target in 1995 was 2.6 per cent. At that time, RTL 2 was the most musical station in France in terms of the number of music titles aired and helped young talent by allocating 20 per cent of its broadcasting to new songs. 8 TÉLÉVIE CHALLENGE 2015: €60,000 FOR CANCER AND LEUKAEMIA RESEARCH RTL Group On 27 March 2015, employees at RTL Group’s Corporate Centre in Luxembourg got on their bikes to take up the traditional Télévie Challenge – a collaborative ‘spinning’ marathon organised by the company to raise donations towards cancer and leukaemia research. After eight hours of non-stop pedalling on their bikes, the athletic charity fundraisers had notched up the impressive total of €60,000. Luxembourg – 30 March 2015 RTL Group employees all together for the 11th Télévie Challenge The eleventh edition of this great non-stop sporting event lasted from 12:00 to 20:00. The first eager participant was Elmar Heggen, Chief Financial Officer and Head of the RTL Group Corporate Centre, who encouraged the cyclists to keep those wheels of charity turning. All afternoon and into the evening, participants took turns to work up a sweat for this worthy cause. RTL Group’s 34 teams and 230 participating employees also received welcome help from 150 external participants, including Luxembourg Minister for Sustainable Development and Infrastructure François Bausch and cross-country champion Pol Mellina. Next > 9 RTL Group’s 230 participating employees also received welcome help from 150 external participants The suspense reached its climax when Elmar Heggen stepped up to announce the result of the fundraising initiative, in the presence of Carol Bragança-Kayser, the outgoing Télévie Coordinator in Luxembourg, and Dr Marc Diederich from the Cancer Laboratory of Molecular and Cellular Biology (LBMCC) at LuxembourgKirchberg Hospital. Through their efforts, the cyclists clocked up 8,929 kilometres (308 km more than in 2014), a distance which the company converted into a total of €44,645 (€5 per km) and generously rounded up The Fitness Centre in Luxembourg during the Télévie Challenge 2015 to €60,000. Presiding over the exciting finale to this year’s Télévie Challenge was the journalist and RTL Télé & Radio Lëtzebuerg Presenter Philippe Dondelinger. A cheque for the final amount was then presented in front of the counter displaying the grand total. In actual fact, the sum raised by the cyclists was increased by contributions made by the sponsoring teams Elco, Travel Pro/Sales-Lentz and Pâtisserie Schumacher, totalling €1,405, €1,280 and €1,395 (€5 per km) respectively. The full amount raised will be transferred, in the name of Télévie, to the National Scientific Research Fund (FNRS) to support medical research into cancer, with the main focus on battling leukaemia. Next > 10 TÉLÉVIE IN A NUTSHELL Télévie is a large-scale fund-raising initiative launched in 1989 by RTL Belgium to benefit the F.R.S.– FNRS by supporting research into cancer, and leukaemia in particular. RTL Lëtzebuerg first joined in back in 2002. For years now, tens of thousands of people have become involved by raising money for cancer and leukaemia research. In 2014, the whole Télévie operation netted a record amount of €9,027,731 in Belgium and Luxembourg. The combined grand total raised over the past 26 years exceeds €140,000,000, enabling numerous research grants to be awarded. Since 2005, RTL Group has organised its own sporting event to raise funds for a worthy cause, the Télévie Challenge. Since the launch of this charity cycling event, more than 95,000 kilometres have been completed. The total distance covered converted into a total of 540,000, with all the proceeds going to the National Scientific Research Fund (FNRS). The next leg of the adventure will take place on 25 April 2015, in the form of the second Télévie Challenge on Tour, which will see cyclists riding a 180-km course through Luxembourg. Last year’s edition of this event raised an impressive additional €13,000. The sum raised this year will be added to donations collected by other initiatives held around the country to benefit Télévie. Cheques for the amounts raised will be presented the same day on the gala evening show closing this year’s Télévie. The show will be broadcast live on RTL Télé Lëtzebuerg. Elmar Heggen, Carol Bragança-Kayser, Dr. Marc Diederich (centre) and the Télévie Challenge organising team THE F.R.S.–FNRS AND RTL LËTZEBUERG WELCOME DIANE WUNSCH, THE NEW TÉLÉVIE COORDINATOR Diane Wunsch, new Télévie Coordinator The National Scientific Research Fund (FNRS) and RTL Lëtzebuerg have announced that Diane Wunsch has been appointed as the new Télévie Coordinator to replace Carol Bragança-Kayser, who is stepping down after this year’s Télévie Challenge. Diane Wunsch took up her new assignment on 1 April 2015. 11 SEEKING A SOULMATE M6 © Cécile Rogue / M6 A documentary series featuring handicapped people looking for love takes a different view of courtship and affection. Each episode of Mon Partenaire particulier follows four individuals in their quest. © Aurélien Faidi / M6 France – 31 March 2015 A motorcycle accident left Nathalie without the use of her legs, but it did not take away her smile or zest for life Cyril has many artistic hobbies and is passionate about series and musicals. He dreams of meeting an artist with whom he can share his interests © Capture d’écran / M6 Everyone – without exception – is looking for love. And yet, it is never easy to find and for some people it is more complicated than for others. Narrated by actress Michèle Laroque, Mon Partenaire particulier follows men and women who are claiming their right to love. These particular singles, each of whom has a physical or mental handicap, have decided to go in search of their soulmates. Julie, an amazing thirty-something, has been playing the harp since she was a child. She was diagnosed with Williams syndrome, a rare genetic disorder, when she was 12 years old Mon Partenaire particulier is an adaptation of the UK format The Undateables. Nominated for the BAFTA Television Award in 2014, The Undateables was the subject of a case study at the Edinburgh Festival, where it won the most innovative TV programme award. The first episode attracted three million viewers. The Undateables remains one of the most watched shows on Channel 4, with an audience share of 11.1 per cent between 19:00 and 22:00 on Tuesdays. The channel decided to immediately order season five and season six based on the success of the recently completed season four. The programme led to a constructive debate on the perception of disabilities in the United Kingdom. During its run it has so far managed not only to win over the public, but also its initial detractors. Mon Partenaire particulier, started on 1 April 2015 at 20:00 on M6. 12 NEW HISTORIC PERSPECTIVE UFA Fiction On 1 April 2015, the UFA Fiction production of Nackt unter Wölfen premiered in Germany on Das Erste. M6 will be showing the film (L’enfant de Buchenwald) on 8 April in prime time. This interpretation of the novel has also been sold to Belgium, the Netherlands, Luxembourg, Poland, Lithuania and Austria. Germany – 1 April 2015 Nackt unter Wölfen Nackt unter Wölfen is the remake of the well-known German Democratic Republic novel of the same name written by Bruno Apitz, published in 1958. Its focus is on the last days of the Second World War and the liberation of the Buchenwald concentration camp. The novel was reissued in 2012; the reissue included an extensive epilogue and additional documents that take a critical look at the story of the novel’s creation and effects. The premiere in Germany was watched by 5.45 million viewers of the total audience share (17.3 per cent). Nico Hofmann, Managing Director of UFA Fiction: “I am extremely proud of the fact that there has been so much interest from abroad in this unusual and outstanding made-for-TV movie, especially in view of the fact that we are telling the story as historically accurate as possible, and have attempted to address the issue in a responsible way – we view this as another step towards emotionally approaching the question of German guilt in a manner that makes it possible to grieve honestly. We owe this to the victims.” Click or scan to watch the trailer Bernard Majani, Head of Acquisitions, Groupe M6: “We intend to broadcast the film within the scope of the 70th anniversary of the liberation of Buchenwald concentration camp. We were struck by the actors’ outstanding performances and the production quality and impressed by the moving story. We therefore decided to make an exception and to show a German-language TV film in prime time.” 13 Pirette is back… and in terrific form! On Sunday 29 March 2015, the cult comedian François Pirette returned on Belgium’s leading French-speaking TV channel, RTL-TVI with a programme making fun of his pet subject: modern-day life in Belgium. The show, entitled Le Pirette à venir, attracted 38.1 per cent of the target group shoppers aged 18 to 54 (2014 average: 25.5 per cent). SHORT NEWS 1/2 The round thing needs to go into the rectangular thing RTL Television On 29 March 2015, RTL Television broadcast Germany’s European Championship qualifier against Georgia. The 2014 world champions’ victory brought the flagship channel good ratings: 38.9 per cent of the 14 to 59 target group watched the match. Germany – 27 March 2015 Les Grosses Têtes gets a new talking head RTL Radio Comedian Gaspard Proust has now joined Les Grosses Têtes on RTL Radio, France. Gaspard Proust has a weekly spot on Salut les Terriens on Canal+ and has appeared on Laurent Ruquier’s programme On va s’gêner on Europe 1 between 2009 and 2012. France – 27 March 2015 Struck the right chord Vox Vox and Talpa Germany have won the “Partner of the Year” Echo award for Sing meinen Song – Das Tauschkonzert. The producer of the album of the same name, Michael Herberger, also won an award in the “Producer National” category. Germany – 30 March 2015 Award-winning lawyer UFA Fiction Chosen by the readers of Cinema and TV Spielfilm magazines, Annette Frier, who plays lawyer Danni Lowinski in the TV series of the same name produced by UFA Fiction, was awarded with the 2015 Jupiter Award for Best National TV Actress. Germany – 31 March 2015 15 SHORT NEWS 2/2 The dark side of the birthplace of jazz M6 From 3 April at 20:55, the American series NCIS: Nouvelle-Orléans (NCIS: New Orleans) comes to M6. NCIS: Nouvelle-Orléans has become a hit in the US with the best launch for any series in the last ten years. France – 1 April 2015 N-TV on the trail of art N-TV Wolfram Kons visited Mel Ramos, one of the most important contemporary representatives of the pop art movement, at his studio. The documentary Mel Ramos: Pin-ups and Pop-Art will be airing on N-TV on 3 April 2015 at 18:30. Germany – 2 April 2015 Who is the best hair stylist? M6 From Monday 6 April, five hair stylists from the same city will go head-to-head during the week on M6´s new programme 5 salons qui décoiffent in order to determine who among them will win the trophy for the best hair salon. Get ready for a hair-raising competition! France – 2 April 2015 16 PEOPLE REBECCA PARKINSON FremantleMedia UK United Kingdom – 30 March 2015 Rebecca Parkinson, Head of Production FremantleMedia UK Rebecca Parkinson has been appointed Head of Production for FremantleMedia UK’s scripted comedy label Retort. Rebecca joins from Vera Productions, where she was Managing Director and Head of Production, working on projects including Getting On for BBC Four, Rory Bremner’s Coalition Report and Dave Allen: God’s Own Comedian for BBC Two, as well as the recent Dispatches: Politicians for Sale for Channel 4. Jon Rolph, Managing Director Retort, says: “We are delighted to welcome Becky to Retort. She brings with her terrific experience at senior level from across the indie sector, and she is a brilliant addition to the growing Retort team.” Rebecca will also support drama label Newman Street as Head of Production. Prior to joining Vera Productions, Parkinson worked with Sky Entertainment Production across all genres and Head of Production at Two Four Broadcast. Previous production credits include The Peter Serafinowicz Show, Undercover Magic and The Last Word for Objective Productions and Before the Flying Circus/The Python Conquest of America for Python Productions. 17 More about Backstage BACKSTAGE IS AVAILABLE IN THREE LANGUAGES DAILY NEWS FROM ACROSS THE GROUP – DIRECTLY IN YOUR INBOX ‘AT RTL GROUP, WE CARE’ You can read Backstage in your preferred language – in English, German or French. In addition to the weekly newsletter we offer to registered users a daily newsletter available in three languages. RTL Group is committed to effectively combine business success with socially responsible actions towards local communities and to protect the environment. Visit the Corporate Responsibility news section on Backstage (CR news) and find out how RTL Group aims to improve the societies in which we operate. backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de For more information, don’t hesitate to contact the editorial team: Backstage@rtlgroup.com