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Transcription

An afternoon with
John Gokongwei
Page 5
Confucius
Institute
Ateneo Sports
Shooters
Page 3
Glee Club Rocks
Europe Page 11
Page 14
October 2006
Volume II
Number 5
loyolaschoolsbulletin
we build community we nurture hope
Five SOSE departments designated CHED
Centers of Excellence and Centers of Development
COURTESY OF SOSE
The Commission on Higher Education
(CHED) formally named five departments
belonging to the Technical Panel for
Science and Mathematics (TPSM) as
CHED Centers of Excellence and Centers
of Development at an awarding ceremony
which was held at the Legend Villas,
Mandaluyong City, last October 6, 2006.
instructional quality (45%),
research and publication (30%),
extension and linkages (20%),
and institutional qualifications
(5%). The minimum rating to
Designated as Centers of qualify for a COE is 80%.
Development (COD) were the
Biology and Environmental The COE or COD designation
qualifies a department to apply
Science departments.
for special grants to carry out
The selection criteria were based research, education, or outreach
on the following parameters: projects.
Designated as Centers of
Excellence (COE) were the
Chemistry, Mathematics, and
Physics departments.
Dr. Ester A. Garcia, Chair ; Dr. Nenalyn Dionisio, Commissioner CHED; Dr. Fabian M. Dayrit, Dean, SOSE; Dr. Armando Guidote,
Chair, Chemistry Department; and Dr. Teresita Perez, Chair, Environmental Science Department
LS honors retirees
JGSOM holds SOM Week 2006
T
IRWIN CRUZ
ALYSON YAP
Dr. Norman Quimpo remembers the good ol’ days
L
oyola Schools honored its
retiring personnel in a simple
luncheon held on September 20,
2006 at the PLDT-CTC Rm. 201.
Retirees Song Bee Y. Dy (Chinese
Studies Program), Venus C.
Ibarra, DBA (Department of
Finance and Accounting, John
Gokongwei
School
of
Management), Nonilon de Jesus
(Rizal Library), Lina G. Magcamit
(Guidance Office), Samuel P.
Pajarillo, Sr. (Office of
Administrative
Ser vices),
Norman F. Quimpo, PhD (Office
of Graduate Services), Soledad S.
Reyes, PhD (Department of
Interdisciplinary Studies, School
of Humanities), and Lourdes C.
Sumpaico
(Office
of
Administrative Services) were
surrounded by family, friends,
and colleagues as they recalled
and reflected on
long
careers, Page
turning points, ups
and downs, and happy moments
at the Ateneo.
3
One of many SOM Week events
he John Gokongwei School of
Management (JGSOM) celebrated
SOM Week 2006, dubbed “It’s
SOMtime!”, from September 11 to
18. In keeping with its
“Showtime” theme, most activities
revolved around show business
and the movies.
JGSOM Dean Rudy Ang said that
the SOM Week “gathers the family
of the JGSOM together in a week
designed to bring out the best in
all the participants and to build the
JGSOM community.” The main
feature of SOM week is the
friendly competition among the
business organizations of the
Ateneo
for
an
overall
championship that carries with it
a cash prize for the winning
organization and a cash donation
to a charity of its choice. Aside
from being a community building
activity, it also provides students
ample opportunity to show their
creativity
and
exercise
their
Page
leadership, as all
activities
are
4
The case of
rp
the stolen ta
Help us solve the mystery
and get a chance to win
JGSOM merchandise!
more on page 4
2
Volume II, Number 5
Ateneo honors National Artist
Bienvenido Lumbera
T
he Ateneo de Manila University through the initiative of
Bienvenido F. Nebres, SJ, President and Leovino Ma. Garcia,
PhD, Dean of the School of
Humanities, gave a fitting tribute
to a former colleague and this
year’s National Artist Bienvenido
Lumbera, PhD on September 22
at the Escaler Hall, Science Education Complex.
IRWIN CRUZ
Dr. Lumbera enjoys the tribute
we remember
Emy M. Pascasio, PhD, Professor of English Language and
Linguistics, who passed away on October 22, 2006. In the academic community, Dr. Pascasio will always be remembered for
her contributions to linguistic research, textbook projects, as well as
English language education and
policy. In Ateneo de Manila, she was
the steadfast woman power behind
the revival and initial flourishing of
the Ateneo Language Learning Center that is well established today. The
English Department, home to Emy
for a number of years, will forever
miss her giggly, child-like, infectious
laughter! mvilches
Office of theVice President for the Loyola Schools
Joanna Ruiz, editor
Doy Dulce, designer
Bj A. Patiño, photographer
A team headed by Soledad S.
Reyes, PhD, and including Danilo
M. Reyes of the English Depart-
ACFJ, World Press Photo
launch
T
photojournalism program
he Konrad Adenauer Asian
Center for Journalism at the
Ateneo de Manila University
(ACFJ) launched its Diploma in
Photojournalism program as it
sealed a partnership with the
World Press Photo at an October
9, 2006 ceremony at the Ateneo
Professional Schools in Makati
City.
World Press Photo, the
Netherlands-based
global
platform for professional press
photography, will collaborate
with ACFJ in a number of
projects aimed to raise the bar for
photojournalism in the country
and contribute to the public’s
knowledge about it. Among the
projects are the four-month
program
Diploma
in
Photojournalism to commence in
November 2006 and the annual
World Press Photo Exhibition set
for May 2007.
education. His pictures have
been shown in the world’s leading
galleries including the Museum
of Modern Art in New York. At
the World Press Photo’s annual
photojournalism competitions,
Alam has served thrice as jury
member.
Keynote speaker in the launch
ceremony was Shahidul Alam, the
prominent
Bangladeshi
photojournalist and social activist
who founded the Asian
photography festival “Chobi
Mela.” Alam has lectured and
published
widely
on
photography, new media and
Fr. Bienvenido F. Nebres, SJ
Ateneo
president,
and
Netherlands Ambassador Robert
Vornis also spoke during the
occasion.
e-mail: lsbulletin@admu.edu.ph
mailing address: POBox 154, Manila 0917, Philippines
telephone (632) 4266001 local 5002
fax (632) 4266096
http://www.ateneo.edu > Loyola Schools > LoyolaSchoolsBulletin
COURTESY OF ACFJ
additional photos courtesy of: Konrad Adenauer Center for
Journalism, Pau Balite, Irwin Cruz, Department of English, Scott Kho,
Cocoy Sarmenta, Philip Sison, Henson Wongaiham, Alyson Yap
Loyola Schools Bulletin ©2006 (issn:1656-8354) is published
monthly by the Office of Research and Publications,
2/F Gonzaga Hall, Loyola Schools, Ateneo de Manila University, Katipunan Ave., Loyola Heights, Quezon City
Dr. Lumbera reiterated in his acceptance speech the role of the
critic and the academe in the
country’s socio-political life and
encouraged guests to be agents
of change.The guests that night
could not have agreed more, cognizant of their own contribution
as well in the formation of popular consciousness. gdevilles
Shayne Lumbera, Dr. Bienvenido Lumbera, Fr. Bienvenido Nebres, SJ
contributing writers for vol II. no.5: Ma. Paz Katrina K. Alejo, Jemmie
Lynn Belmonte, Monique L. Buensalido, Charles Anthony C. Chua,
Michelle Correa, Gary C. Devilles, Patricia Dominguez, Ma. Ceres A.
Lina, Erlinda Eileen G. Lolarga, Bobbi Makani-Lim, Jaime Mendejar,
Nichael Joseph Muncal, Bernice Sandejas, Sheena Sibya, Arturo
Valencia
with the assistance of: Jhok Adriano, Ateneo Sports Shooters, Marivi
Cabason, Vicky Corpuz, Irwin Cruz, Fe Dayap, Fabian M. Dayrit,
Emmanuel T. Fernandez, the faculty, students, staff, and administrators
of the John Gokongwei School of Management, Chloee Lopez, Ellen
H. Palanca, Mary Anne S. San Agustin, Bernice Sandejas, Lester
Tanquilut, Angelli Tugado, Ma. Luz C.Vilches, www.ateneo.edu
himself admitted in his acceptance speech.
IRWIN CRUZ
ment, Jerr y Respeto, Gar y
Devilles, and Richard de Guzman
of the Filipino Department, was
tasked to design the program.
With the help of student organizations
like
Entablado,
Tanghalang Ateneo, Indak of
Ateneo de Manila High School,
faculty of the School of Humanities, and the Ateneo Staff Association Chorale, the program was
a success, overwhelming guests,
The program, aptly dubbed especially Dr. Lumbera, as he
Bienvenidos: Ang Muling Pagbabalik,
commemorated Dr. Lumbera’s
work in literature, criticism, popular culture, and national consciousness, and his contributions
to the school, serving as the chair
of the English Department in the
1970s before Martial Law was
declared.
Bangladeshi photojournalist and social activist Shahidul Alam at the ACFJ Diploma in
Photojournalism launch
Talk to us. What do you think of
LSB? How is LSB
doing? How can we improve LSB? What would you like to see
in LSB? Please send us your comments, suggestions, corrections, and questions. Tell us your stories. If you have
stories or feature suggestions, send them over too. We’re at
lsbulletin@admu.edu.ph. Please send stories with accompanying
photographs or illustrations to lsbulletin@gmail.com.
Photojournalism is the latest
addition to the ACFJ training
program. Earlier this year it
offered the Diploma in Radio
Journalism to 15 journalists from
six Asian countries. It has
pioneered the use of an
interactive online learning system
to deliver journalism training
including the M.A. in Journalism
to working journalists from all
over Asia. acfj
For more information on the Diploma
in Photojournalism, please contact
ACFJ at (632) 4266001 local 5212,
or e-mail newsroom@admu.edu.ph.
You may also visit their website at
http://acfj.ateneo.edu.
Erratum
In the article “For Ambeth Ocampo, the
student’s the thing,” printed in our vol. 2,
nos. 3-4 (August-September 2006) issue,
we failed to include the name of Manuel
B. Dy, Jr., PhD of the Department of
Philosophy in the list of past Metrobank
Outstanding Teacher Award winners
from the Loyola Schools. We apologize
for the error.
October 2006
Confucius Institute launched
T
The institute’s three areas of
focus are: the training of
Mandarin language teachers for
higher education institutions
throughout the Philippines; the
teaching of Mandarin Chinese to
the general public; and the
organizing of seminars and
symposia to discuss issues on
contemporary China. Chinese
language classes are now being
conducted at the Loyola Heights
and Salcedo Village campuses.
Ellen H. Palanca, PhD, Ma. Assunta C. Cuyegkeng, PhD, Song Bee Y. Dy,
Bienvenido F. Nebres, SJ, Jose M. Cruz, SJ
For more information on the Confucius
Institute and its programs, please get
in touch with the Ricardo Leong Center
for Chinese Studies at (632) 4266001
locals 5208 and 5209, or e-mail
confucius@admu.edu.ph.
IRWIN CRUZ
Rodolfo P. Ang, Ma. Assunta C. Cuyegkeng, PhD, Venus C. Ibarra, DBA,
Bienvenido F. Nebres, SJ
COCOY SARMENTA
IRWIN CRUZ
Ma. Assunta C. Cuyegkeng, PhD, Nonilon de Jesus, Bienvenido F. Nebres, SJ
IRWIN CRUZ
The government of the People’s
Republic of China, through the
Ministry of Education’s Office of
Chinese Language Council
International (Hanban), has
established Confucius Institutes
around the world for the
promotion of Chinese language
and culture. The Confucius
Institute at the Ateneo is the first
such institute established in the
Philippines. Apart from
promoting Chinese language and
culture, it aims to increase
knowledge of contemporary
China in mainstream Philippine
society.
LS honors retirees (from page 1)
IRWIN CRUZ
he Confucius Institute at the
Ateneo de Manila University
Ricardo Leong Center for
Chinese Studies was launched on
October 3, 2006 at the Escaler
Hall. The launch was graced,
among others, by His Excellency
Li Jinjun, Ambassador to the
Philippines of the People’s
Republic of China and Professor
Xu Lin, Director-General of the
Office of Chinese Language
Council International. On hand
to welcome guests were ADMU
President Bienvenido F. Nebres,
SJ, Vice President for the Loyola
Schools Ma. Assunta C.
Cuyegkeng, PhD, Ricardo Leong
Center for Chinese Studies
Director Ellen H. Palanca, PhD,
and Aristotle C. Dy, SJ, also of
the Ricardo Leong Center.
3
(left to right) Dr. Ellen H. Palanca, Mr. Ricardo Leong, H.E. Ambassador Li Jinjun of the
People’s Republic of China, Fr. Bienvenido Nebres, Dr. Rosita Leong, Mr. Dai Xingyuan,
Cultural Counselor of the Chinese Embassy
Five young Chemistry instructors embark on PhD studies
Consolacion J. Concepcion, Ma. Assunta C. Cuyegkeng, PhD, Lina G. Magcamit,
Bienvenido F. Nebres, SJ, Washington C. Garcia, PhD
“Man cannot discover new
oceans unless he has the
courage to lose sight of the
shore.”
IRWIN CRUZ
The Chemistry department continues its tradition of excellence. This year, five young Chemistry instructors have begun
their doctoral studies overseas: Edward Chainani (University
of Illinois, Urbana-Champaign) and Rene Macahig (Hiroshima
University) are featured here. Other doctoral candidtates are
Lorna Arao (University of California, Davis), Ellazar Niangar
(Princeton University), and Gilbert Yu (University of Toronto).
- André Gide
Edward Chainani
NMR spectroscopy lies in the idea
that all organic and inorganic
molecules are composed of nuclei
which have magnetic properties.
These nuclei align along a strong
external magnetic field and exhibit
unique characteristics which can
be used to determine molecular
structure.
COURTESY OF SOSE
Ed Chainani at the NMR lab at UIUC
Rene began at the Ateneo
Chemistr y Department as a
teaching and graduate assistant,
later moving on to become
assistant instructor. He distinguished himself by his animated
teaching style which was highly rated
by his students.
Rene must have been greatly inspired
by his undergraduate thesis mentor
– Lourdes “Letlet” Simpol, PhD
since not only did he choose the
same University (AdMU) for his MS
Chemistry degree and the same
mentor (Fabian M. Dayrit, PhD), he
also followed in her footsteps and
chose Hiroshima University to
pursue his PhD studies. Just as Rene
has been inspired by the lives of his
mentors, his has also been a source
of encouragement to one and many
others. SOSE
IRWIN CRUZ
Rene Macahig left for Japan in
April to pursue a PhD in
Pharmaceutical Science at
Hiroshima University under a
Mombusho Scholarship. Rene is a
2001 BS Chemistry graduate of
Ateneo de Davao University and
a 2006 MS Chemistry graduate of
the Ateneo de Manila University.
Concepcion L. Rosales, Leovino Ma. Garcia, PhD, Ma. Assunta C. Cuyegkeng,
PhD, Soledad S. Reyes, PhD, Bienvenido F. Nebres, SJ, Angeles S. Franco
COURTESY OF SOSE
Rene Macahig
Fabian M. Dayrit, PhD, Ma. Assunta C. Cuyegkeng, PhD, Norman F. Quimpo,
PhD, Bienvenido F. Nebres, SJ
IRWIN CRUZ
The NCIC houses the 400-MHz
JEOL
Lambda
NMR
spectrometer, the only NMR
instrument here in the Philippines.
Edward earned his BS Chemistry
degree from the Ateneo de Manila
University in 1993 and finished his
MS in Electrical Engineering at the
University of the PhilippinesDiliman in 2001.
Jun Granada, Lourdes C. Sumpaico, Ma. Assunta C. Cuyegkeng, PhD, Arvin
Pajarillo, Bienvenido F. Nebres, SJ, Joy Rodriguez-Salita, Kat Faustino
IRWIN CRUZ
Ed Chainani, an instructor from Chemistry Instrumentation Centre Champaign, to pursue his PhD in
the Chemistry Department and (NCIC), left in August for the materials engineering and NMR
staff member of the National University of Illinois, Urbana- spectroscopy.
Joy Rodriguez-Salita, Reylinda D. de Guzman, RC, Ma. Assunta C. Cuyegkeng,
PhD, Joaquin Sumpaico, Lourdes C. Sumpaico, Bienvenido F. Nebres, SJ, Kat
Faustino, Jun Granada
Rene Macahig on Miyajima Island
To all our retirees, we cannot thank you enough for all the
years given in service to this institution. You may never know
how, in the course of going about your work everyday, you
have touched all of us and changed us by your example. May
this be the beginning of a fresh chapter in your lives, full of
possibility, wisdom, and hope.
4
Volume II, Number 5
inspired “look,” while their
teammates dressed up faculty
members to look like characters
from the movies. In the latter, the
participating teams raced against
each other and went through
various stops and challenges
situated throughout the Ateneo
campus, the Katipunan area, and
select off-campus zones to see who
could get back to home base in the
fastest time.
ALYSON YAP
orgs. “SOM Week just keeps
getting better and better every year,
and this year was no exception.
The orgs are competing more
intensely than ever before, but the
spirit of fellowship and
camaraderie was well maintained.”
SOM Week 2006 Org anizing
Committee Chairman and
Department of Marketing and
Law faculty member Enrico C. Osi
attributed the success of “It’s
SOMtime!” to the support given
by student organizations and
corporate sponsors that “ensured
the bigg est JGSOM Week
celebration so far.”
“The events this year were more
exciting and fun-filled and we felt
that the organizations outdid
themselves in terms of
participation and creativity,” he
said. He also mentioned that the
prizes this year, although
secondary, were more enticing.
Meanwhile, Rachel Lim (III BS
Mgt) expressed her appreciation
for the SOM Week celebration. “It
was a venue for us to realize the
value and privilege of being a
SOM student,” she said. “I am
grateful for having been a part of
it.”
Kirk Chester Damasco (III BS
Mgt) agreed with Lim. He said
having observed the true spirit of
the celebration was in itself a
success. “It was the best week of
any Loyola School week because
it really showed unity among the
organizations,” he added. njamuncal
p
r
a
t
n
e
l
o
t
s
e
h
The case of t
Tarpaulin banners fluttered aplenty in the JGSOM area during the
JGSOM Week celebrations from September 11 to 18, 2006, heralding
events, contests, products. But at the end of the week, lo and behold,
there was one less banner left hanging.
If you can tell us which banner was stolen, we’ll give you a chance to
win some übercool JGSOM merchandise—perhaps a planner, t-shirt,
or cap. Text the answer ) together with your name, year and course or
department/office
to 0922-8141022 for a chance to win. Everyone’s welcome to join,
whether student, faculty, or staff. So come on, give us an S, give us
an…, give us an M, and give us an answer!
ALYSON YAP
COSApolitan and MISAMAzing
Race were both fashioned from hit
reality TV shows: “Ambush
Makeover,” and “The Amazing
Race,” respectively. In the former,
students had to beg, steal or
borrow clothes from passersby to
put together a JGSOM dress code-
The main pageant was the
culminating activity of “It’s
SOMtime!”, and was held on
September 18 at the Escaler Hall,
featuring dance numbers and talent
presentations from the candidates,
as well as the much-awaited
interview portion.
ALYSON YAP
MEA’s SOM Arts Attack! required
the participants to bring old
clothes to the SEC field, and then
use these old clothes as their
medium to create murals that
conceptualized, organized and run highlighted the week’s “Showtime”
by student volunteers and student theme. At the end of the day, all
of the old clothes were collected,
organizations.
cleaned and donated to charity.
“It’s SOMtime!” formally opened
on September 11 at the JGSOM On the more serious side, MEA’s
Garden. The ceremonies included Biz Battles Business Plan
a parade of team muses, a release Competition required the
of butterflies, the unveiling of the participating teams to create a
SOM Week scoreboard, and business plan for launching a new
performances by the Blue Babble shampoo product, and AIESEC’s
Battalion and the Company of Blue Chip Competition, a weeklong
event, was an online simulation of
Ateneo Dancers (CADS).
the Philippine stock market.
Present were Dean Ang, faculty Participants were given play money
members, the Sanggunian ng mga that they could use to buy stocks
Mag-aaral ng mga Paaralang Loyola ng and other marketable securities.
Pamantasang Ateneo de Manila The player who built up the most
(Sanggu), and the participating valuable investment portfolio won
Business-oriented Organizations the game.
of the Ateneo (BOA).
Academic highlights included a
lecture on the importance of ethics
Roster of events
“It’s SOMtime!” featured different in business by Mr. James Lafferty,
org-sponsored activities. These President of Procter and Gamble
were “aimed at developing Philippines, a lecture on
camaraderie
among
the marketable securities by Mr. Juanis
participating organizations and Barredo, Vice President of Citisec
fostering teamwork among the Online, and another one on
members,” according to Dean Ang. enterprise resource management
The events also tested the and supplier relations management
creativity, wit, talent, and by Mr. Lester Hernandez, CPMmanagement skills of the students Head, Bayan Trade and Mr. Renato
while providing a welcome Madrid, Head, Bayan Trade
diversion from academic pressures Academy of SAP Philippines. Two
separate panel discussion were
and their usual school activities.
organized: one on the challenges
AJMA’s SOMonopoly was a life-sized and opportunities in business
version of the popular game franchising organized together
Monopoly with some interesting with the Aurelio Periquet
twists, while LEX’s Clash of the Foundation and featuring Ms.
InteLEX was a quiz show for both Marie Beatrix “Champ” Reyes,
students and faculty members. President of Royal Caribbean
MACAvalence, organized by (who Jamaican Patties, Mr. Richard
else!) MACA, involved a series of Cuna, President of Fiorgelato, Mr.
physical as well as mental Rommel Juan, President of
challenges for the participating Binalot, Mr. Richard Sanz,
President of The Tea Square, and
teams.
Mr. Eric Teng, Marketing Director
ACTM’s It’s a SOM-called Life! was of Maldita and 99 Peso store. The
patterned on “Climbing the second one on entrepreneurship
Corporate Ladder.” It was a game entitled I Am Boss organized
challenge consisting of nine unique together with the Ateneo
obstacles that teams must Placement Office and featuring
overcome one at a time in order to Mr. Arnold Co, Proprietor of
advance to the next round. Sell Me
SOMe of That, also organized by
ACTM, required the teams to use
their creativity and marketing savvy
to sell products provided by the
SOM Week sponsors— the team
that earned the most won the
competition.
Oliver’s Super Sandwiches, Haagen
Dazs Philippines and Max Brenner
Chocolate Bar, Mr. Jose Benjamin
Luis Colayco, Chief Operating
Officer of Level Up! International
and creator of Ragnarok online
and Mr. Joel Raymond Dayrit,
General Manager of Mirr us
Advanced Nutrition. In one of the
rare instances when he would
accept a speaking engagement, Mr.
John Gokongwei, Jr., also came to
campus on September 20 for an
informal “kapihan” with selected
student leaders, sharing his insights
on his personal and business
AMA’s Brian Chanyungco (II BS
achievements over the years.
Mgt-H) and Ystacey Dianne Ty (I
One of the most awaited events BS Mgt-H) showed just the right
of the week was the “Red Hot” combination of brains, talents, and
SOM Night held on September 15 sheer guts to bag the titles as Mr.
at the PGA Cars showroom along and Ms. JGSOM crown. Their
EDSA. It was an off-campus prizes included gift certificates
activity spearheaded by the BOA each from Discovery Suites and
and highlighted by the pre-pageant one month’s reserved parking at
night for the Mr. and Ms. JGSOM the JGSOM faculty parking area.
Competition,
Management
Economics
Org anization’s The Winners
(MEcO) MEcO-oke, a videoke At the end of the week, the Ateneo
singing contest, and the BOA Management Association (AMA)
was awarded bragging rights and
modeling competition.
the over-all championship after
placing first in six different events,
Mr. and Ms. JGSOM
Another highlight of “It’s and garnering a total of 1,133
SOMtime!” was the Mr. and Ms. points. Their victor y earned
JGSOM pageant organized by the P15,000.00 for themselves and
JGSOM board of the Sanggunian. another P15,000.00 for their
This year, nine pairs of students chosen beneficiary, Gawad Kalinga
participated in the pageant, each with project areas located in
representing a different business Payatas 13 and Nueva Ecija .
organization.
Management
of
Applied
For the pre-pageant event held Chemistry Association (MACA),
during SOM Night, the orgs the smallest org in the competition,
presented videos featuring their earned second place and
candidates spoofing different P10,000.00 with 778 points. Their
movies. The hilarious question beneficiary, Kaingin also received
Management
and answer portion followed, P10,000.00.
where the candidates’ wit and Engineering Association (MEA)
cleverness were tested with a followed closely in third place with
question “Would you rather be 708 points.
dumb but look smart, or be smart
The awarding and closing
in real life but look dumb?”
ceremonies were held on
The JGSOM community was September 18 at the Escaler Hall.
asked to show their preferences by
casting votes for their respective SOM Week at its best
candidates in the form of cash According to Dean Ang, credit for
donations for Gawad Kalinga. a successful SOM week really goes
Students and faculty responded to the student volunteers made up
overwhelmingly, raising a total of representatives from Sanggu,
amount of P61,000.00 through BOA, and the participating BOA
their PiSOM votes for their
candidates.
ALYSON YAP
JGSOM holds SOM Week 2006 (from page 1)
October 2006
F
ALYSON YAP
An afternoon
with
Jemmie Lynn Belmonte, JGSOM
John Gokongwei
ventures such as Jack ‘n’ Jill, the
Robinsons mall chain, Cebu
Pacific, Sun Cellular, and C2. The
learning experience began the
moment he arrived—eager,
prepared, and ten minutes early.
Contrary to
common
misconceptions of tycoons as
serious, silent, and formidable,
Mr Gokongwei was war m,
friendly, and ver y open in
answering the questions and in
sharing his experiences, insights,
and
wisdom
about
entrepreneurship. Beyond his
words of wisdom lies an attitude
of humility and openness to
Mr. John engages his audience
P&G
head talks
ALYSON YAP
on
J
changes and a vitality for
excellence, which enabled him to
overcome obstacles in his
personal and business life. The
atmosphere of eagerness and
learning continued even after the
program proper as the students
were able to personally approach
and talk to Mr. Gokongwei
during cocktails. Through the
forum,
Mr.
Gokongwei
strengthened his legacy of
excellence by educating and
inspiring budding entrepreneurs
who can use what they have
learned as a driving force in their
future paths.
ALYSON YAP
Mr. Gokongwei is the brain
behind amazing entrepreneurial
ALYSON YAP
or a student of the John
Gokongwei
School
of
Management, trained and
educated for excellence in
entrepreneurial pursuits, there is
nothing more exhilarating than
being able to meet and interact
with a definitive trailblazer in the
area of entrepreneurship. A
September 20, 2006 forum with
Mr. John Gokongwei, Jr.
provided for exactly that. The
forum
entitled
“SOMe
Conversations with Mr. John
Gokongwei, Jr” was an
opportune moment for learning
at its finest as student leaders
from the John Gokongwei
School of Management and
young entrepreneurs enrolled in
the
JGSOMBA
(John
Gokongwei
School
of
Management
Business
Accelerator) Program were
privileged to be able to talk faceto-face and learn first hand from
the man of the hour, who is
Chairman Emeritus of JG
Summit, one of the largest
conglomerates in the Philippines.
5
Would-be entrepreneurs listen up
The 7th Business Leadership Forum:
business T
ethics
ames Michael Lafferty, the new
President and General Manager
of Procter & Gamble
Philippines, delivered a talk on
the importance of ethics in
business to some 200 senior
management students on
September 12, 2006 at the
Escaler Hall. The talk was
organized by the Business
Organizations of Ateneo (BOA),
an umbrella group coordinating
the various business-oriented
student groups in the Loyola
Schools.
In the open forum that followed,
he was effusive in recounting his
near-death experience while
vacationing in Phuket during the
December 2004 tsunami disaster.
Asked how one can get employed
in P&G, he invited the students
to call him personally at his office
so he can arrange for a plant
tour—as it is important to know
the company culture before they
apply, especially as comparator
companies like Unilever and
Citibank are also great places to
work in.
In his talk, Mr. Lafferty made
distinctions between what is
legal, what is moral and what is
right and exhorted the students
to “do the right thing,” in the
process citing many examples of
ethical dilemmas that employees
face in daily corporate life. Mr.
Lafferty also said that “a principle
is not a principle unless it costs
you” and related anecdotes in his
career at Procter & Gamble to
illustrate one’s adherence to
integrity.
Anna Galvez of JGSOM led the
National Anthem. Car melo
Lopez of the Department of
Leadership and Strategy delivered
the invocation. Arturo Valencia,
also of the Department of
Leadership and Strateg y,
introduced the speaker and acted
as moderator.
Changing
the
he theme of the 7th Business
Leadership
For um
was
“Changing the Rules of the
Game”— apt given the rapidly
shifting business landscape in the
world today. The speakers were
from various industries—
telecommunications, finance,
beverages,
automobiles,
advertising, and real estate.
Most of the speakers discussed
innovations in the areas of
product, pricing, distribution and
promotional strategies. They
discussed the shift of their
companies’ focus from being
product- to customer-centered.
Most striking was their call to go
back to the basics – research the
market, know it well. The
common thread linking their talks
was the emphasis on changing the
rules of the game, thinking out
of the box.
The speakers acknowledged that
changes in the business
environment are mainly fueled by
social and economic changes.
The market is currently
Cocktails at the JGSOM Dean’s undergoing a massive culture
Office followed, with faculty and shift. People behave, act and, talk
selected student leaders attending. differently, depending on the
prevailing socio-economic forces,
avalencia
Rules of theGame
bringing changes in purchase
decisions and consumer behavior.
The ability to craft flexible
marketing strategies and retool
business thinking and practices is
of prime importance. Traditional
methods of creating and
marketing products are no longer
guaranteed formulas for success.
Once again, the old adage
“Information is power” holds
tr ue. Market research must
constantly be updated, accurate,
and relevant. Knowing one’s
market intimately and harnessing
this knowledge is one of the keys
to creating effective marketing
strategies.
such as dilution of the brand
image and how one’s perceived
quality may be affected, were
raised by the audience but they
were assured by the speakers that
this is all part of the growth
Another common thread among strategy.
the talks is the attention is now
being given to the bulk of In this era of fickle-minded
Filipino consumers–the masses. consumerism, the marching orders
More and more, companies are for most companies seem to be
starting to tap the purchasing “Adapt or perish.” The continually
power of the population in the changing business landscape needs
lower income strata of the society companies to be more flexible and
through aspirational marketing adaptable to market conditions.
approaches. The lower half of Failure to do so brings an eroded
the pyramid now becomes a gold competitive advantage. At the end of
mine. More creative marketing the day, companies need to assess if
strategies are designed to address it is simply a matter of changing the
the needs of this emerging rules of the game, or addressing the
market. Some valid concerns, changing rules of the game. bmlim
6
Volume II, Number 5
Piyestang Pinoy idea
COURTESY OF JGSOM
P
Anton Bautista, Charles Chua, Darwin Yu, PhD (Coach), Ryan Chua, Andrea Co, Sally
Ang, Mark Velasquez, Ricky Pilar (Coach)
Jaime Mendejar, IV BS LM
Photos courtesy of Jaime Mendejar
wins HSBC plum
roudly wearing our national
costumes, we presented our
winning business idea for the
HSBC
Regional
Young
Entrepreneur Awards, held last
June 12, 2006 at HSBC’s
headquarters in Hong Kong.
The official Ateneo delegation
included myself (Jaime Mendejar
BS LM ‘06) and my other
teammates (Angeli Ko BS MGT
Charles Chua IV BS MGT-H
’06 and Marc Cu BS LM ’06), Mr.
Ricardo Sacramento of the
onds, stocks, derivatives, simultaneous elimination rounds Finance and Accounting Marc Cu, Jaime Mendejar, Angeli Ko, Ricardo Sacramento, Rodolfo Ang
mortgages…these are words that were also held in Bacolod, Cebu, Department and of course, (we were still practicing at 2AM funding, a six-month scholarship
Ateneans in the School of and Davao City. Only the top two JGSOM Dean, Mr. Rodolfo Ang. during the day of the to AIM”s Venture into
Management dread to hear in teams of each group would qualify
competition), we were not able to Entrepreneurship Program, the
finance and accounting class. Yet, for the championship phase to be
We arrived on June 10 to begin bag the Best of the Best award trip to Hong Kong, and an allfor almost a year, it is what our held in Escaler Hall in Ateneo on
final rehearsals and preparations, that evening. Nevertheless, it was expense paid educational and
team had to train for. Countless September 26. It was just our luck
knowing fully well that the other still a great privilege to represent cultural trip to UC Berkeley.
self-study sessions with the that we were bracketed with the
Gold Award winners from Hong not only Ateneo in that
reviewer, in-school training strongest teams of the whole
sessions and mock quiz bowls were competition. Ateneo de Manila Kong, Malaysia and Thailand competition, but the Philippines During our stay in Hong Kong,
as well. Carrying the name of we managed to become very
held in pursuit of one goal: to win was with FEU, Ateneo de Naga, were very competitive.
your country really gives you an good friends with other delegates.
rd
th
at least 3 place in the 8 Inter- DLSU-Dasmarinas and Central
Our
business
idea,
called
indescribable feeling of pride.
We even did our midnight
Collegiate Finance Competition State Luzon University. All were
Piyestang
Pinoy,
is
a
full
service
shopping with some of them.
(ICFC) hosted by the Financial qualifiers in the final round of
tour operator that provides lived So regardless of the outcome, the Other highlights of the trip in
Executives Institute of the previous competitions.
fiesta experiences to domestic Ateneans still had a victory dinner Hong Kong included a full day
Philippines (FINEX).
I was very nervous during the first and foreign tourists. Think of it after the competition. Besides, at Disneyland and a study tour of
The ICFC is a finance quiz bowl round. It was my first time in a this way: instead of going to the there is every reason to celebrate Hong Kong Polytechnic
involving over 70 schools big competition. I made mistakes Ati-atihan and seeing it from the for Ateneo. JGSOM has been University.
nationwide. The topics involved that I knew I shouldn’t have made. sidewalks, we will teach you how winning First Place in the national
are those that are taken up in the Coupled with the easy round time to dance to their beat, paint you level of this business writing The trip to the United States was
Level 1 Chartered Financial limit of only 30 seconds, the team black, give you your own costume competition ever since HSBC even more intense. We took
Analyst (CFA) exams. This fielded during the first round and actually dance with an award- started it three years ago!
classes in entrepreneurship,
includes Accounting, Corporate scored 9 out of 20 questions. This winning dance group down the
management and leadership
Finance, Equity, Debt, Derivatives, put us somewhere in the middle streets of Kalibo. How’s that for Furthermore, the prizes we have under some of UC Berkeley’s
Economics and others. The goal of our bracket, and in danger of elevating the fiesta experience? already received were enough best professors, visited the
of the competition is to raise the being eliminated.
reason to celebrate. During the company headquarters of Intel,
bar of financial management
But despite our valiant efforts national finals, we were awarded GAP and Google, toured
We had to regroup fast. For the and long hours of preparation
education in the Philippines.
with Php 200K—for seed Stanford University, strolled
moderate round, I was fielded
downtown San Francisco, and
Yet considering that I only had one together with Ryan and Mark. We
managed to take home literally
finance class in my whole college caught up. Ryan and Mark were
thousands of photos!
life, it was obvious that to be able amazing in Quantitative Methods
to compete against Finance and and Economics which enabled us
Piyestang Pinoy is all about selling
Accounting majors from other to be on the top of our group by
that once-in-a-lifetime fiesta
schools, I had to learn a lot of the end of the round. This team
experience, and interestingly
other things. Together with my combination produced the best
enough, winning the HSBC
teammates Ryan Chua (IV BS from us – Ryan’s and my intensity
Young Entrepreneur Awards is a
ME), Mark Velasquez (IV BS ME), were tempered by Mark’s calmness,
unique experience as well. But
Sally Ang (IV BS MGT-H), Anton and this enabled us to solve the
looking back, we did win
problems
methodically.
Bautista (III BS ME) and next
something for the Philippines. In
year’s team member Andrea Co
a Malaysian newspaper, we were
(III BS ME), we trained almost What’s interesting was that we were
named “the friendliest” team. At
everyday. Since it was impossible only a few questions behind UPleast that’s still something we
to know all the topics, the team’s Diliman, the perennial champion
strategy was that each member of the competition. What
Filipinos are still famous for.
would specialize on a topic. In motivated us was that aside from
effect, he or she would be the “go qualifying, whoever topped the our win during the eliminations. reduced to one. The turning point hard work, training and dedication
to” guy whenever a question with regional eliminations would get True enough, we led UP-Diliman of the competition was when the we poured were not enough to
free CFA review sessions at the for the first two rounds. judges changed their mind on a bring home the championship.
his topic comes out.
Asian Institute of Management. Accounting questions were few question that UP protested. We
Training became more intense as For the third and difficult round, and far between. But even as we should have been awarded the Yet looking back at what we have
the competition drew near. The we finally caught up with UP- led, we knew that UP-Diliman was point on that question. But instead, gone through, I can say that we
mock quiz bowls (which were Diliman and surpassed their score bound to catch up. They equalized the judges awarded the point to UP did not really lose. Rather, we won
always a fun way to train) got by 5 points, the lowest margin with us on the third round with a which drew us level again. And so a hard fought second place. Going
progressively harder. We also had possible. Aside from being barrage of accounting questions. it was all tied with UP-Diliman against the best finance and
accounting majors nationwide and
to take mock CPA board exams crowned regional champion, we Going into the final round, we until the final question.
also
had
the
highest
score
knew it was going to be very
being beaten by the Business
which for me were the most
difficult exams since Ateneans are nationally among all the regions. difficult. But at the start of the And to our dismay, the final Administration and Accounting
not trained to be accountants. It Suddenly we had the belief that final round, we suddenly found question was a vague accounting majors of UP-Diliman by just one
was then we realized that winning everything during the ourselves leading UP-Diliman by one. As the buzzer sounded, we question shows that the Ateneo
3 questions. The Ateneo crowd looked at UP-Diliman and FEU’s FINEX team has indeed come a
accounting would be our Achilles finals was possible.
in Escaler Hall was going wild. At answer because they were trained long way. With lessons learned
heel.
On September 26, the day of the that time, we felt that the accountants. They had the same this year, I can boldly predict that
September 15, 2006 arrived and the championship phase, Escaler Hall championship was within our answer which was different from after passing the baton to Andrea,
Elimination Round was held at the quickly filled up with the different grasp. But fate can be very cruel. ours. At that point, even before next year’s team will bring the
Meralco Theater. Since the schools and their supporters. We Another barrage of accounting the judges raised the correct championship back to Ateneo.
competition was nationwide, were feeling a bit confident from questions came and the lead was answer, I knew it was over. All the
Ateneo places 2 in finance
competition
nd
B
October 2006
JGSOM goes to China
The 2006 China Business Study Tour
7
Keepingallitin the family
T
his was not your typical
summer class. Sixteen students
from the John Gokongwei School
of Management trekked to China
with chaperones Rodolfo P. Ang,
JGSOM Dean and Atty. Joseph
Sedfrey S. Santiago of the
Department of Marketing and
Law for the 2006 China Business
Study Tour from April 17 to May
14 for what turned out to be an
excellent adventure.
With the bulk of the tour situated
in Beijing, the students
participated in lectures and
educational field trips which gave
them a first hand perspective of
how business is done in China.
Excursions and sightseeing tours
gave the students a chance to
catch their breath and explore
historical, cultural, and of course,
shopping sites in all of the tour
legs. Stops in Shenzhen and
Management’s Family Business
Development Center is a fledgling
office conceptualized only in April
2006. It was the result, however, of
a natural progression within first
the Management Department, then
the JGSOM, of a focus on family
business. Ricardo “Ricky” H.
Mercado of the Department of
Leadership and Strategy recalls that
even then, he was already doing
team teaching on family business
Hong Kong rounded off the and conducting seminars with
Family matters: Jefferson Sy, Ma. Teresa Galura, Rodolfo Ang, Ricardo Mercado
month-long tour, which managed other Management faculty
constitution, but decline to name give two words: amazement and
to beautifully balance learning members.
other clients who are presumably gratitude. Terry says, “they’re
with fun.
Following a Business Leadership among some of the largest family- amazed that their issues can be
Forum event in 2004 which run businesses in the country
addressed.” “The other reaction is
attracted around 500 participants,
sobrang pasasalamat,” Terry
Ricky and his team realized that Behind the high demand for the continues. The clarity and
there was indeed a need for a center Center’s services is the growing objectivity brought by sessions with
that would answer the many realization among family the Center obviously improve not
questions put to them by family businesses that their unique issues only relations within families, but
business owners. The Family and problems can be resolved in a business outcomes as well.
Business Development Center is professional manner. Popular
now staffed by Ricky together with topics include crafting a family In the works are more of the
Ma. Teresa “Terry” L. Galura, also constitution, succession planning, same—forums, round table
of the Department of Leadership ownership and inheritance issues, discussions, and consulting. Other
and Strategy, and Jefferson “Jeff ” estate planning, strategic planning, plans include beefing up research,
A. Sy, BS COMMTECH 2006. formation of family councils, curriculum development, and
Apart from the very popular franchising, globalization, and even developing linkages with
Business Leadership Forums, the initial public offerings. Enlightened associations and other institutions
Center also organizes smaller but family business management specializing in family businesses.
equally popular Breakfast should help minimize attrition rates
Roundtables which attract 40 among family businesses which, Ricky, Terry, and Jeff, all products
participants at a time. Ricky, Terry, according to Terry, are most of family businesses themselves,
and Jeff also make themselves commonly caused by breakdowns definitely have something going
available to service the needs the in family relations and the inability here. By helping businesses keep
individual businesses with family to plan strategically.
family matters under control, they
issues. They mention that they have
help keep business all in the family.
assisted the Isaganis of Budget- Asked about feedback from family
Rent-A-Car in crafting a family businesses they have assisted, they
COURTESY OF JGSOM
COURTESY OF JGSOM
T
JOANNA RUIZ
Family businesses get a boost from the Family Business
Development Center
JGSOM Student Entrepreneurship Center welcomes first tenants
This second semester, the JGSOM Student Entrepreneurship Center (JSEC) opens for business,
with an exciting roster of tenants which includes:
COURTESY OF JGSOM
The Big Box
The Big Box is positioned as the
campus value store for school supplies.
It will carry a wide range of items at
prices lower than those of National
Book Store. Items include ballpens,
markers, notebooks, cut-size paper,
cartolina, illustration boards, staplers,
and scissors. The store will also be a
venue where LS 126/127 groups can
showcase their products. Partners in
this venture are Justin Caballeros,
Barbara Caballeros, Charles Chua,
Kelvin Gaisano, Ian Arne Lee, Joni
Ong, and Shermaine Mina.
2006 CHINA BUSINESS STUDY TOUR PARTICIPANTS
Carlo Iñigo Ayo
Jemmie Lynn Belmonte
Catherine Bringino
Kimberly Chua
Zyrelle de Jesus
David del Rosario
Ruby Criselda Domingo
Soleil Flores
Arlene Janet Lee
Chris David Palarca
Alys Andrea Serdenia
Jose Franco Soberano
Jose Mikhail V. Yap
Ramon Miguel Yulo
Mark Steven King
Zheng (Ty) Yan Mei (Chelo)
Timki Co.
If you’re tired of
the usual pastries
sold in the
cafeteria, then
fruititontop! is the thing for you.
fruititontop! is hot-from-the-oven
special bread topped with cream and
cold fruits. The range of fruit toppings
include apple-cinnamon, cherrybanana mix, peaches, pineapple, lychee
bits, and fruit mix. Timki Co. is
composed of Carlo Alojado, Diana
Bello, Francisco Calanoc, Willy Chiu,
Cecil Mahilum, and Grace Ganaden.
HealthySwitch
By selling healthy snack foods, the
group aims to provide healthier
alternatives to ubiquitous snack
options such as french fries, hotdogs,
and squid balls. It promotes healthoriented cuisine that is flavorsome,
affordable, and easily available. Main
products are buffalo milk yogurt in
mango, strawberry, blueberry, and
pineapple flavors, buffalo milk yogurt
drink, and tofu fries in plain, cheese,
and barbecue variants, with various
dip, and tofu lumpiang shanghai.
Other items are ice cream, dried fruits,
sandwiches, chips, desserts, and Iñu
herbal iced tea.
a café selling relaxing drinks, and this
became the concept behind Matcha.
Primary products are Matcha Frappe
and Matcha Fruit Frappes. Fresh fruits
are incorporated into the traditional
Matcha tea, which increases the list of
health benefits already present in the
tea. Café Matcha is the café’s newest
drink which brings coffee and green
tea together in one cup. It is intended
to help coffee drinkers transition from
coffee to tea.
The Picky Eaters Group
Their CHOMP
stall will sell
burgers with a
twist. Customers
get to choose the
sauces, spreads, and toppings to dress
up their burgers, which also come with
Matcha Green Tea Café
a side dish and drink. Senior BM
Matcha Green Tea Café is named after students Ed Araga, Polo Bustamante,
Josh de Jesus, Ray Español, Chris
Matcha, a traditional
Palarca, JR Santos, and Rex Ybardolaza
Japanese tea used in
conceptualized the business during
the tea ceremony. It
their LS126 class. They plan to
is unique among
teas in that the tea
introduce more items as they get the
leaf itself is drunk.
feel of their market.
Sophomore Management student
Ricardo Y. Lim III wanted to establish
When it comes to entrepreneurship,
JOANNA RUIZ
experience
is the best teacher
SOMBA Director Armando “Maddix” Miclat talks shop
“Students learn as
much from failure as
they do from success.”
Management (JGSOM) continues to
distinguish itself as the country’s center
of excellence and leadership in
undergraduate business education
through its Business Accelerator
Program (SOMBA). Launched in May
2003, SOMBA is the first, and so far,
the only business incubator facility for
students in the Philippines. Now on its
Meet this year’s batch of intrepid
student entrepreneurs, well on their
way to becoming SOM-bodies!
Who they are: Paolo Gilbuena, Marvin Jacla, Marianne Lagasca, Jeric Siy.
What they sell: Soybetes ice cream is made of soy with virgin coconut oil
and is a healthy, tasty alternative to regular ice cream. The soy
gives the ice cream a soft, creamy,
and smooth texture. The group’s
goal is to provide customers with
a healthy and nuovo gelato
esperienza (a new ice cream
experience).
Blue Leaf Corp.
Who they are: Paulo Raymond S. Balite, Klarise Anne C. Estorninos, Diana
Lynn C. Ching, Leslie Anne U. Go, Maryjane S. de Pano, Ana Margarita B.
Peñaranda, Jason Cris M. Dinopol, and Mikhail A. Yap. What they sell: Soinice
is a soy-based ice cream which is also lactose-free. It is targeted
toward people who are lactose-intolerant
and health conscious. Given the
added benefits of soy, Soinice is
“Soyummee, you’ll forget it’s
healthy,” says the group.
Dito (Dynamically Integrated Tech Org)
Who they are: Justin Victor de la Cruz and Mark Stephen Ong. What they
sell: DiView makes the job of diagnosing patients faster through medical
imaging software. It analyzes digital images of MRI, CAT scans, and x-rays.
DiText is a textcasting service that allows organizations and client companies
to easily disseminate information to all
members and employees. Dito’s
goal is to cultivate a society that
maximizes the benefits of
technological creations.
They believe that all
technology
have
potentially good uses,
and that technology
can solve many of
society’s problems
and empower us in
many ways.
JOANNA RUIZ
Entrepreneurial Academy
As JGSOM outreach arm, the
Entrepreneurial Academy caters
to small to medium enterprises
(SMEs) through its annual
workshop series. Summer 2006
saw the completion of the
academy’s third cycle, offering
workshops on topics such as
business planning, franchising,
accounting, human resource
Relational issues are also part of management, logistics, and family
the students’ training. Maddix business management.
fourth run, SOMBA provides students
the opportunity to successfully design
and implement their own business,
with the guidance of top-notch faculty
and business practitioners from
various industry sectors.
BluBest Manila Inc.
notes that the “innate
contradiction” in the SOMBA
course, with students working
together in a group, with no
“boss.” “Usually, the person with
the strong personality becomes
the boss,” he says. In the SOMBA
program though, “walang boss,
they have to learn to work
together, and part of the learning
is dealing with each other.”
Failure is another thing the
students learn from. Business
failures are a stark reality, and the
sooner the students learn this,
and learn from it, the better. As
SOMBA: Nurturing
JGSOM Dean Rodolfo P. Ang
entrepreneurs, incubating
points out, “Students learn as
companies
Small is a good place to start. much from failure as they do
“The businesses we are talking from success.”
about here are not even small
businesses. They’re actually more The Business Resource
on the micro level,” says Maddix, Center: linking business and
as Miclat is popularly known. academe
Businesses that apply to be part The JGSOM Business Resource
of SOMBA undergo a screening Center works to link their markets
process, with “judges” from with the right resource persons.
industr y and from JGSOM Internal clients include the
faculty. Successful applicants SOMBA companies, while
establish their business with externally, the center serves the
practical assistance and advice needs of companies by
from SOMBA, but the rule is that conducting symposia and
students must be responsible for convocations, and offering
running their own businesses. consultancies. There are plans to
They are guided through the develop more faculty members as
entire process, but it is they that consultants.
make the tough decisions and
take the consequences. Maddix An interesting twist is that lately,
remarks that the program has the Center has been tapping nonbecome so popular that they had JGSOM departments to serve as
to turn down four companies this resources for corporations.
year for lack of resources. From Ricardo Abad, PhD, of the
last year’s twenty or so students, Department of Sociology and
the elective program now has Anthropology, has talked to
over 50 participating students, multinationals who are keen on
running 11 companies between learning about cultural concepts,
such as utang na loob.
them.
Starting small, the budding
businesspersons are encouraged
to think big. “We want to go
beyond the idea of the student
who sells only in school. We want
them to go out and sell to the
wider market. If they begin with
three stores, we want them to
think beyond that, to 3,000 stores,
to 30,000,” Maddix remarks.
2006-2007
T
PAU BALITE
he John Gokongwei School
of Management’s focus on
entrepreneurship has its best
laboratory in the school’s
Business Accelerator Program,
better known by its acronym,
SOMBA. A chat with the
Program’s Director, Armando G.
Miclat, Jr. reveals the workings
and philosophy behind the highly
successful program that has
spawned several successful
student-owned businesses, some
of which have enjoyed continued
viability even after the owners’
graduation from the Ateneo. He
also spoke of other JGSOM
initiatives with a distinctly
entrepreneurial bent: the
Business Resource Center and the
Entrepreneurial Academy.
SOMBA BUSINESSES
LITE
T
Volume II, Number 5
PAU BA
8
October 2006
9
Who they are: Charles Chua, Joni Ong, Ian Lee, Shermaine Mina, Justin
Caballeros, Kelvin Gaisano. What they sell: Made with real pork, Besto Adobo
Spread combines the great taste of home-cooked
adobo and the convenience of
canned food. Packed in 85 g.
cans, Besto is lightweight, ready
to eat, and delicious.
Who they are: John Lery Chik, Anna Patricia San Diego, Chloe Ysabelle
Lopez, Marco David Domingo and Bryan Gatchalian individuals. What they
sell: Yacon Herbal Tea is an organic herbal infusion from the yacon root
crop. Dried yacon leaves and meat are packaged into tea bags and are ready
for consumption. Yacon is low calorie, rich in oligofructorse, has high fiber
content, and is naturally sweet but sucrose-free. This makes
it an ideal diet option for diabetics
and other health-conscious
individuals. Yacon Natural Syrup
is an all-natural sweetener that can
be used as a complimentary
product for the herbal tea or for any
other sweetening purposes.
JOANNA
RUIZ
Sweetlife Neutraceticals Inc.
JOANNA RUIZ
Inovasics Inc.
Pentajade Corp.
Who they are: Caroline H. Cua, Jenica C. Cruz, Josephine Gabrielle Melissa
L. Ocampo, and Renee F. King. What they sell: Kusina Klassics Kalamansi
Squeeze is pure calamansi extract sold in 150 ml.
bottles. It has the same sourness,
freshness, and vitamins of actual
calamansi, minus the hassle of
squeezing.
TropicaLeaf, Inc.
Who they are: Mick Aguirre, Charlene Chan, Miguel Cruz, Christianne Legaspi,
Michael Manalastas, Annika Yao, Darwin Yao. What they sell: TropicaLeaf
Inc. aims to give consumers beverages they have never tried before.
They take local herbs and turn them into new
age drinks that are light,
refreshing, and naturally
delicious.
PAU BALI
TE
Who they are: Erika Bolima, Nicole Co, Mikhaela Mancao, Angela
Nibungco, and Pooja Keswani What they sell: Cereo is a cereal snack bar
made for the Filipino youth’s palate. Its ingredients include various cereals,
popped rice, rolled oats, and nuts. With local fruits mixed in, the product
is a unique snack food made for people on the
go. At present there are two
variants: mango and chocobanana. Only the finest
ingredients go into the bars,
with mango and banana chips
are shipped directly from Cebu.
Tamang Timpla Foods, Inc.
IZ
JOANNA RU
Who they are: Andrew Raphael L. Garcia, Kenneth C. Kwok, Raymond G.
Liong, Erica Q. Salcedo, and Angela B. Serrano. What they sell: Mang
Uling is a brand of charcoal briquettes made from
agricultural wastes such as rice hull, corn
cobs, coconut husks, coconut shells,
and sawdust. The briquettes are
uniform in size and
shape, clean-handling,
easy to light (each
package comes with a
wax
igniter),
smokeless, odorless,
and hotter and longerlasting than traditional
charcoal.
JOANNA
RUIZ
PAU BALIT
E
Leafline Inc.
Quade Inc.
E
PAU BALIT
Who they are: Anna Christina V. Cruz, Kristi Anne C. Demafelis, Karina
Marie S. Gardon, Allue Krisanne A. Hortaleza, Richard Allen A. Lim, Katrina
A. Quimpo, and Cheska Ghia G. Zamora. What they sell: Grid Zero is a skin
care line composed of a face wash, tonic and hydrator, all specially formulated
for men in the tropics. It addresses humid weather conditions in the tropics,
and boasts the Triple Oil Control Systems (3OCS), a combination of
three key ingredients that balances and controls
sebum production. All Grid Zero
products are primed witht 3OCS.
Grid Zero joined and placed
third in the IIBD Competition
in Hong Kong.
RUIZ
JOANNA
Who they are: Erica Joson, Melissa Ramos, Kaycee Sevilla, Katrina Almaria,
Anthony Abalos, Mariel Roda, Kristine Yabut and Jemmie Belmonte. What
they sell: Kapesoi® is a variation of brewed coffee, offering an alternative
from the coffee beans found in the market today. Unlike regular coffee beans
such as Arabica beans or even decaffeinated coffee,
Kapesoi® soy coffee contains
absolutely no caffeine. It is
guaranteed 100% caffeine free.
Though that is the case, it still
maintains the rich flavor and
enticing aroma that coffee
lovers expect of their regular
cup of brewed coffee.
Tropiworks Inc.
10 loyolaschoolsbulletin
Everything about
Monique L. Buensalido
(JTA 2005-2006)
Photos courtesy of
Monique L. Buensalido
I
have always wanted to study
abroad. The notion seemed so
romantic—sitting in a huge
classroom with hundreds of
students as a professor engaged
the class in an exciting discussion
in his booming voice, debating
spiritedly about important world
issues with my diverse classmates,
and browsing through their
extensive library. I knew that it
would give me a richer and
deeper understanding of the
various fields I was interested in.
I felt that an education abroad
would challenge and inspire me
to do and be more as a person
and a professional. While I feel
my education here has been quite
excellent, I would be able to
further enhance it with other
global perspectives.
When the opportunity to study
for four months in another
country came up, I immediately
took it. The Junior Term Abroad
(JTA) program would allow
selected management students to
live and study abroad during their
junior year. I applied to the
IESEG School of Management
in Lille, France, and luckily got
accepted. My dreams of studying
abroad would finally come true,
not to mention I would get to go
to France! I didn’t know what to
expect, except that it was going
to be cold and expensive. I
excitedly
packed
coats,
turtlenecks, and four months’
worth of personal supplies. I
imagined myself walking to
school as autumn leaves
shimmered down from the
branches, sipping delicious café
au lait at a café, and reciting in
class in perfect French.
It’s been more than a year since I
arrived in France for my JTA, yet
all my memories are still crystal
clear. I did everything that I
imagined I would do, but quite
differently. Yes, I walked to
school, but I was practically
shivering because of the cold. I
bought plain brewed coffee at
school because I couldn’t afford
to eat (or drink) at cafés. And the
perfect French? I discovered I
life
could only speak French well
when I was ordering food or
when I felt panicked. Otherwise,
je ne peut pas parler en français (I hope
that’s even right.) Thankfully, all
my classes were in English and
incidentally, really excellent.
IESEG is a fantastic school and
I learned a lot from all the classes
that I took. We had a very diverse
set of management subjects,
from International Dimensions
of Consumer Behavior to
Strategic Thinking and Skills to
Corporate Identity. We are trained
and driven to think bigger and
more globally, and to pay close
attention to all aspects of an
enterprise as well. My classes have
really motivated me to learn more
about the different aspects of
management. I discovered new
concepts and insights about
business, not only from the
teachers but from my classmates
as well. I had a lot of international
classmates and by simply listening
to them and working with them,
I discovered their different
perspectives and working habits.
I’ve learned how to deal with and
adjust to all different kinds of
people. This has helped me gauge
others carefully, so I know when
and how to assert myself or step
back. It has been an excellent
training ground for my future
career, and even life.
I truly learned more in my single
term abroad than several years in
the classroom, but my education
wasn’t relegated to the
curriculum. Often people my age
settle into a comfort zone in
several aspects of their
life (especially in school) and find
themselves unready for
challenges when they graduate.
My term abroad was definitely a
step, a leap outside of the
comfort zone. I had to learn how
to live my life on my own—and
when I say live, I mean handle
everyday responsibilities, like
doing the laundry, planning and
Volume II, Number 5
I learned
from
JTA
preparing every meal, and paying
bills. I learned how to be
independent, and it was actually
fulfilling and even fun to do
everything on my own. I carried
my own groceries. I walked
everywhere—the subway was too
expensive and the buildings in
Lille are great to look at. I bought
and replaced my own lights when
they got broken. It was really
empowering to have a firm grasp
on all the activities in your life.
Since Lille is a university town,
there were a lot of college
students around, both French
and international—and they all
loved a good party on the
weekdays. As their thirty-five
hour work week may suggest,
French people take their leisure
time very seriously. Celebrating
after a week or a day of work
seemed like a part of their
lifestyle and culture…how could
I say no to that? There was always
some party to go to and people
to meet up with. I met a plethora
of personalities of different
nationalities, from Slovenian to
Portug ese to Brazilian, and
practically all of them were funny
and friendly. We had dinners,
watched movies, even headed to
parties together.
My Filipino friends and I got to
plan trips on our own as well. I
absolutely love traveling, and I
hate going on guided tours
because I feel so constricted. This
time, we picked where we wanted
to go and followed our own pace.
We went all around, from the
Eiffel Tower of Paris to the
streets of Monaco to the sights
of Germany to the castles of
Luxembourg to the chocolate
stores of Belgium. I learned how
to read maps, take different
subway systems, and budget our
meals. We used to pack our own
meals to save money. It was
hilarious to see all of us go to a
fast food place, wait for someone
to order so we could sit down,
and then bring out plastic
containers bursting with food.
It’s been more than a year since I
first landed in France, yet every
memory is still very fresh, very
clear to me. Those four months
were some of the very best in my
life. It was truly an unforgettable,
life-changing experience that I
wish I could live through all over
again. I appreciate my culture, my
country, and all the little comforts
back home so much more. JTA
taught me to be more tolerant
and open-minded about new
experiences and new cultures. I
did learn a lot about handling
relationships with other people,
about making sure you don’t mix
your white clothes with the
coloreds in the laundry, about
cooking risotto from scratch,
about mergers and acquisitions,
but most of all, I learned about
life—and myself. All my
experiences have taught and
shown me what I can do, and so
I came home more capable, wiser,
and independent. Everything I
learned will have been a better
souvenir than any miniature
Eiffel Tower.
JTA 2006-2007: Some facts
The Junior Term Abroad (JTA) program has grown markedly year by year. When it began in
schoolyear 2003-2004, there were 17 participants. The following schoolyear, 2004-2005, there
were 24. The number grew to 60 in schoolyear 2005-2006. This schoolyear, 114 juniors of the
JGSOM are spending a term in 24 schools in 11 different countries:
NORWAY
Norwegian University of Life Sciences
UNITED STATES OF AMERICA
Georgian Court University
Middle Tennessee State University
Santa Clara University
University of San Francisco
University of the Incarnate Word
University of the Pacific.
FRANCE
Audiencia School of Management
GET-INT
Lille Catholic University
JAPAN
Josai International University
Kyushu University
Obirin University
KOREA
CHINA
Seoul National University
The Beijing Center
HONG KONG
Hong Kong Baptist University
MACAU
University of Macau
TAIWAN
National Sun Yat-Sen
University
Providence University
SINGAPORE
National University of Singapore
Singapore Management University
AUSTRALIA
La Trobe University
University of Newcastle
University of Technology
Sydney
October 2006
glee club
11
Photos courtesy of the Ateneo College Glee Club
S
K
C
O
REurope!
W
hen I learned that I passed
all three grueling auditions and
that I had made the Europe Tour
Cast, I almost wept with relief.
Yes, I had concerns about leaving
for an entire semester and being
left behind academically, but I was
convinced that opportunities like
this come rarely and I decided to
take it. Yes, I was afraid—just
having become a new member
after a year of being a trainee—
that I would somehow fail the
older members and not live up
to their ideals and expectations.
Most of all, yes—I was absolutely
terrified that things would change
drastically when I got back.
Somehow I managed to put all
these worries aside and move
forward. Finally arriving in
Europe after ten months of
physically, emotionally, mentally
grueling rehearsals was just the
icing on the cake.
It wasn’t a vacation for us to be
in Europe. We worked almost
everyday to prepare for
competitions and concerts.
Visiting historical places and
shopping were definitely some of
the perks of being there but we
were quickly and constantly
sobered by the thought that we
were there to give back to others
what was so unhesitatingly
handed to us. This experience, if
anything, taught me about
working hard and getting results.
Being the only Asian choir in a
competition and still managing to
make it to the top five was a feat.
Competing against other Asian
choirs in a different competition
made the atmosphere more
festive and relaxed.
their breathtaking views of
castles and cathedrals was
fantastic. Making friends and
picking up a new language are
some of the best advantages
anyone my age can experience in
a foreign country. We were truly
blessed as both Filipino and nonFilipino welcomed us with open
arms and warmed our hearts.
Whenever people would ask me
what nationality I was, I would
Walking down the streets of unhesitatingly answer them with
Spain, Germany, and Italy with a clear voice that I am a Filipino.
The Ateneo de
Manila College
Glee Club
tours Europe
in LUX
ORIENS
Undertaken in celebration of the
choir’s 85th year, LUX ORIENS
saw remarkable achievements, with
the batch of youngest ACGC
choristers ever to go on tour
surpassing the expectations of
many both here and abroad.
Audiences were constantly
surprised at the level of musicality
and the performance caliber of a
chorale whose members were not
only very young, but particularly,
were not formally majoring in
music. The tour, for which the
ACGC also received a special
endorsement
from
the
Department of Tourism as cultural
ambassadors, lasted nearly two and
a half months and saw the
choristers perform in Austria,
Germany, The Netherlands, Italy,
and Spain for three competitions,
a choral festival, and numerous
concerts.
the 6 th International Choral
Competition in Miltenberg,
Germany and the prestigious
“Guido’Arezzo” Polyphonic
Competition in Arezzo, Italy. In
Miltenberg, the choir won all
possible prizes, including first prize
and the only gold diploma in the
Symphony of Voices category; the
Bavarian Lion, a special trophy for
best interpretation of the
compulsory piece; and first prize
for the Folk, Spiritual, & Jazz
category. In Arezzo, it garnered the
public prize for the folksong
festival; the special prize for the
Romantic Period; and the second
prize in the Polyphonic category.
For its excellent performance in
the Romantic Period special
competition, the group emerged as
one of only three choirs eligible to
compete for the “Città di Arezzo”
grand prize.
Fresh from the triumph of its
current batch’s first foray into
international competitions and
concerts in Europe, the Ateneo de
Manila College Glee Club (Batch
2002-06 under Musical Director
Ma. Lourdes V. Hermo) concluded
their tour, entitled LUX ORIENS,
or “light of the Orient”, with a
homecoming
concert
on
September 29 at the Francisco
Santiago Hall, Equitable-PCI Bank Among the highlights of the 2006 The Glee Club also had successful
Tower I in Makati City.
tour were the ACGC’s victories in performances in the world-famous
Cologne Cathedral in Germany
and St. Peter’s Basilica in Vatican
City, as well as around Austria and
The Netherlands. It was, too,
remarkably well-received in its
concerts at the 25th International
Choral Festival of Alava in Spain.
Having returned from such a
successful tour, the ACGC
celebrated with a special
thanksgiving mass last October 1.
The choir also treated churchgoers
Going to Europe seemed like a
long, surreal dream—it all went by
in a blur. One minute I dreaded
getting on the plane and the next,
I’m back here writing an article.
So much happened on this trip
and I don’t think I can do justice
to the experiences we had or the
situations we found ourselves in
with a few words. But one thing’s
for sure, given another
opportunity to travel with the Glee
Club and experience these things
again, I’d take it in a heartbeat.
to a special mini concert after the
mass. The Ateneo de Manila
College Glee Club now begins
preparations for its busy Christmas
season and looks forward to finally
being able to meet its new trainees
under the current school year.
bsandejas
For booking inquiries and other
comments, please contact Lester
Tanquilut at (0917) 834-9839 or
visit www.ateneogleeclub.org.
12
Volume II, Number 5
new books
Sandali: Mga Pili at Bagong Tula
Rofel G. Brion
JOANNA RUIZ
Noche
Latina
Having Fun the Latino Way
JOANNA RUIZ
L
atin music blared amidst the
intense rain in the MVP
Roofdeck last September 8, 2006.
The weather did not dampen the
spirits of more than 300 guests
who came to enjoy Noche Latina,
a Filipino celebration of Latin
American culture. The festival
was a lavish exhibition of Latin
music, dance, and martial arts.
Guests also enjoyed the games
and quizzes which gave them a
chance to win bottles of wine
from BestWorld Beverages.
Noel Angelo Echavez, II BS MIS, Anja Micaela Echavez, III AB IS, and Leandro Luis Echavez,
IV BS MGT
Ateneo Center for Asian Studies
This volume gathers the papers
delivered during the Ateneo
Center for Asian Studies 2004
conference on nationalism and
globalization in the Asian
context, which eventually
evolved into the present
collection. Through the
Randy Solis of the Department of Communication and Aleandre M Kwan, II AB DS
Gracing the celebration were His
Exellency Carlos Eduardo Da
Costa, Ambassador of Chile, His
Exellency Mario Schuff,
Ambassador of Argentina, Mr.
Fernando Berguño, Deputy Head
of Mission for the Chilean
Embassy, Mr. Rolando Zosa,
Consul General of Honduras and
Mr. Bert Hilado of the Consulate
of Ecuador.
of the UST Jazz Band, DLSU
Chorale and UP Guitar
Ensemble, to performances from
the Company of Ateneo Dancers
(CADS) and Centro Flamenco
Dancers which had the audiences
clapping along.
A dance number by Randy Solis
of the Department of
Communication and Aleandre M.
Kwan, II AB DS, earned
A showcase of talent filled the thunderous applause, as with the
stage, from the beautiful sounds Brazilian Jiu-Jitsu routine of Judo
Program Director Ali Sulit’s team.
JOANNA RUIZ
The winners of PACLAS essay
writing contest were announced
during the Noche Latina
festivities to include their victory
in the event’s merriment. They
were Julius Yano (Spanish
category), Ariel Lopez (Filipino
category), Rafael Ignacio and
Criselle Bautista (English
category). The winners received
cash prizes from the national
Commission for Culture and Arts
(NCCA).
Brazilian jiujitsu demonstration led by Judo Program Director Ali Sulit (center)
sa atin ang diyos. Alam ito ni
Boyet, at sa kanyang mga bagon
tula, malalaman din natin itong
isa pang alam niya: tuwing
nagsasalita ang isang diyos,
lumilikha siya ng tula. At sa
pamamagitan ng tula, kaya nating
makipag-usap sa pinaka-unang
makata.” Ang aklat ay maaaring
bilhin sa LS Bookstore.
Negotiating Globalization in Asia
JOANNA RUIZ
Noche Latina was the
culmination of a three-day
activity organized by the
Philippine
Academic
Consortium for Latin American
Studies (PACLAS), headed by
Fernando N. Zialcita, PhD of the
Department of Sociology and
Anthroposlogy. With the
assistance the Office of
International Programs, a series
of talks and film showing on
Latin American countries were
prepared within these three days.
PACLAS members institutions
University of the Philippines,
University of Santo Tomas,
University of Asia and the
Pacific, De La Salle UniversityDasmariñas, Ateneo de Manila
University, Philippine Institute
for Development Studies, and the
Foreign Service Institute pledged
to promote awareness of the
Latin American culture among
Filipinos. Noche Latina was
planned in cooperation with
student organization Ateneo
Lingua Ars Cultura (ALAC),with
the sponsorship of the National
Commission for Culture and the
Arts.
Mula sa “Tungkol sa makata” ni
Ramón C. Sunico: “Hindi
mabongga ang mga tula ni Boyet
(palayaw ni Brion). Hindi siya
nagtataas ng boses o
nagpapaputok ng sunod-sunod
na labintador, bagkus ang mga
sandali ng pagkamulat na taglay
ng mga obra niya ay
maihahalintulad sa dahan-dahang
pagdating ng umaga, sa untiunting pagtitingkayad ng haring
araw. …Meditasyon ang mga
bagong tula ni Boyet. At, kung
sumasang-ayon tayo na ang dasal
ay hindi lang ritwal kundi isang
pagsisikap na makipag-usap at
makinig sa isang kamalayang
nakahihigit sa atin, mga dasal din
itong mga sinulat ni Boyet. Taglay
nila ang kaalamang hindi natin
ganap na nauunawaan ang wika
ng isang diyos na lumikha sa atin.
Ganunpaman, sa harap n gating
pagkautal, sa harap n gating
kamangmangan, may kumpiyansa tayo na nakikinig naman
At the end of the program,
students, faculty and guests from
different institutions partied to
the rhythm of Bossa Nova and
jazz. It was truly a night of fun,
the Latino way.
ssibya,
www.ateneo.edu
academic disciplines of
economics,
sociolog y,
philosophy, and art and cultural
studies, the authors describe and
discuss different ways by which
globalization is negotiated in
Asia.
Liberalization,
borderlessness, and mobility are
affir med to be the major
characteristics of globalization.
They have both positive and
negative impacts on the lives of
people.
That
national
governments and even local
customs and traditions are far
from being submerged in the
global ar rangements and
transactions has also been
affirmed, even if on the contrary,
they can and do play roles in
mitigating the negative impacts
of globalization. The book is
available at the Ateneo de Manila
University Press.
calendar
November 17, 1:30 to 6:30 pm
Faculty Forum
At Escaler Hall, Science Education Complex
Philosophy Department’s Colloquium #5
“Social Justice — A Comparative Discussion” presented by Dr. Lukas Kaelin and
Mr. Mark Lawrence Cruz, faculty members of the Department of Philosophy
At the Natividad Galang-Fajardo Conference Room, Horacio de la Costa Hall
Kritika Kultura Lecture Series
“AMERICAN TROPICS: Boy Scouts in the Philippines or Confederate Rebels
in the Tropics” by Dr. Allan Punzalan Isaac, Assistant Professor of English,
Wesleyan University , At the Case Study Room, Social Sciences Bldg.
November 25, 8:00 am to 12 noon
Student Research Symposium
An annual activity of the School where senior science and 5th year engineering
students are provided with guidelines on conducting research in their respective
fields.
At the Faura AVR
November 25, 8:00 am to 4:00 pm
Ignatian Spirituality Workshop 3 (ISEW 3) for Non-Teaching Staff:
Pagsama, Pagsiklab, Pagsulong
At the Grade School Auditorium
English Department Forum
“Ilocano Settler Colonialism in Hawaii” by Ms. Socorro Perez, Instructor,
Department of English
At the Faculty & Staff Lounge, Horacio de la Costa Hall
October 2006
Mostly
Mozart
Mozart festival held
COURTESY OF IS DEPARTMENT
Here’s a look back at the successful Mostly Mozart festival organized by the Department of Interdisciplinary Studies, together
with the Department of Modern Languages and the Dean’s
Office of the School of Humanities.
Piano concert:
Ingrid Sala
Santamaria
Prof. Peter Porticos views the exhibit with SOH administrators and guests
Vocal recital:
Joanna Go and
Jonathan Coo
13
fetes
SOH
graduating athletes
Photos by Henson Wongaiham
A
simple reception was held
to honor 19 graduating athletes
of the School of Humanities
who are in the A.B. Interdisciplinary Studies and A.B. Humanities programs. Leovino Ma.
Garcia, PhD, Dean of the School
of Humanities, hosted the event
at the Natividad Galang-Fajardo
Conference Room on October
13, 2006. In attendance were
friends and mentors of the athletes. The reception was organized in order to thank the athletes in arnis, basketball, baseball
football, golf, and taekwondo for
their participation in the sports
activities representing the Ateneo
de Manila University. Dr. Garcia
in his opening speech gave recognition to the athletes’ efforts
by saying: “You can only be a good
player if you are very intelligent. You
all played with intelligence and elegance—and played without any hesitation.”
Conversing with the athletes
present during the affair, it is
apparent that among them all
there is a sense of pride,
enthusiasm, as well as humility
about their achievements in the
playing field. Team spirit ranks
high as a common bond that
keeps them going. Jurgen
Estanislao, puts it thus, “It’s the
team you’re playing for. It is not
just one man’s work.” Beyond
team spirit, the athletes also know
that there’s no substitute for
doing the work. “It’s hard to
balance school and games. We
have to wake up early for practice
at 6:00 am and can’t really stay up
late. It’s school pride that keeps
us going. We keep our goals in
mind. We understand that we
have to work hard. We can’t rely
on other people except the team,”
observes Nojin Baltao. In sports,
so in life. Let’s hope that the spirit
of excellence the athletes have
learned shown while in school
manifests itself in their postAteneo lives as well. eeglolarga
The athletes feted during the gathering at the School of Humanities
included the following:
Arnis (Non-UAAP)
Basketball- Men (UAAP)
Raymond Q. De Vera
(AB IS)
Claiford A. Arao
(AB IS)
Mark Anthony Z. Escalona (AB IS)
Roel Aurelio M. Escueta
(AB IS)
John Christopher Intal
(AB IS)
Douglas R. Kramer
(AB IS)
Basketball-Men (Team B) Michael Vincent S. Baldos (AB IS)
Jefferson v. de Guzman
(AB IS)
Jurgen T. Estanislao
(AB IS)
Basketball-Women (UAAP) Cheryll B. Ngo
(AB IS)
Cassandra Noel G. Tioseco (AB IS)
Baseball (UAAP)
Stefano Gino T. Baltao
(AB IS)
Football (UAAP)
Jose Martin G. Noel
(AB IS)
Golf (Non-UAAP)
Robert Kevin C. Lachica
(AB IS)
Taekwondo-Men (UAAP) Ralph Gerald D. Robles
(AB IS)
Ace Ramil L. Reyes
(AB IS)
Robert Justin P Sargan
(AB IS)
Football-Men (Team B)
Ramon Antonio B. Pastelero (AB IS)
Football-Women (Team B) Justine Laya C. Paredes
(AB Hum)
14
Volume II, Number 5
Action shots
I
Photos by Mitzi Correa
The Ateneo Sports Shooters point and shoot
for the love of the game and the school
n any given UAAP season, the
venue may be packed to the
rafters with fans, media people,
and photographers. But few
universities in the Philippines can
boast of a group of photographers who are all alumni, all
passionate about their art and
sports, and all dedicated to
documenting the school’s sports
history for today and for
posterity. Here at the Ateneo, we
have the Ateneo Sports Shooters.
The Ateneo Sports Shooters is a
private organization composed
of Ateneo alumni, students, and
faculty who love to shoot sports,
especially UAAP competitions.
What further sets them apart
from other photographers is that
they shoot Ateneo athletes and
games on a purely voluntary basis,
purely for love of sports and for
love of the Ateneo.
number doubles and even triples
during finals season. “Even our
opponents look at our pictures,”
said Nono Felipe, one of the
Sports Shooters’ founders.
Asked until when they see
themselves documenting Ateneo
sports through photographs,
Nono doesn’t even have to think
Sports fans flock to their website, before responding. A quick “’til I
www.fabilioh.com, every UAAP die” says it all.
season to check out the games’
Read on to get to know the
highlights. The site receives from The Ateneo website team, Bulletin, had a chance to persons behind the photos.
5,000 to 10,000 hits a day, and this together with the Loyola Schools interview the Sports Shooters. mcorrea, jruiz
Janina Dizon, AB Comm 1999
Alyson Yap, BSME 2002, MBA 2006
The only girl in the group, Janina
works as a brand manager. She
got into photography in 2004
and joined the A.S.S. earlier this
year. Shooting style: “I’m still
learning,” she admits, but is
praised by the other A.S.S
members as one of two most
improved shooters this year,
together with Aly Yap. Apart
from on-court action, she likes
taking photos of kids and players on the
bench. She also likes to capture players’ on-court habits.
Favorite subject: This season, it was Macky Escalona.
“He’s animated on court.” Best shots this season: Doug
Kramer’s baskets. A long time fan: Janina has been an
Ateneo basketball fan “for the longest time.” As early as
1985, as a child, she was already a fan watching basketball
games. “I love the school so much!”
The other most-improved shooter this year, along with Janina
Dizon, Aly is a faculty member at the John Gokongwei School
of Management (JGSOM). He loves teaching, and it doesn’t
hurt that a teaching schedule is more flexible, allowing him
to attend and photograph games. Photo habits: He likes
shooting kids in the audience. He also claims, “Medyo naperfect ko na yung slamdunk ni JC (Intal).” He also shoots
JGSOM events, especially candid shots of people. Personal
high this season: “I chose not to shoot Kramer’s (lastsecond) shot para pumasok.” Best
shot this season: JC Intal thanking the
crowd during Game 3 of the finals. He
didn’t want to shoot the players crying
when the UST Growling Tigers won
the championship. Hardest thing
about being part of A.S.S.: Not
being able to really watch the games
he shoots. Best thing about a Sports
Shooter: “Passion.”
Aaron Vicencio, AB Psych 2005
Erwin Cabbab, BS PSYCH 1997
Aaron has been a professional photographer since his
college days, shooting for clients like ABS-CBN and
Mabuhay magazine. “I’m shooting professionally fulltime
dahil hindi ko makita ang sarili ko na nasa loob ng office.”
Winning combination: “When I get the chance to
combine travel and sports, nandoon yung element ko at
tuwang-tuwa ako.” Favorite photo: At a triathlon in
Cagayan North this May, he shot an athlete running by
the ruins of lighthouse, in black and white. Further
studies: He will be taking a refresher course under a
retired sports photographer for the Philadelphia Eagles
in the U.S. “I’d like to get to know how it’s done in the
U.S. kasi sa atin, basta may camera ka, you can go and
shoot. But there, it’s done with a
system. It’s an advantage for us to
also learn a better way of doing
things. I’d like to share the new
knowledge with everyone.”
Shooting style: Because of his
background in Psychology, a lot
of human element goes into his
shots. “Gusto kong makita sa
photo yung iniisip ng tao. Kung
nararamdaman niya yung pagod,
dapat nararamdaman din ng
tumitingin yung pagod. So
basically my shooting style is to get inside the head of an
athlete.” Personal high: “Nakatakbo ako sa court pagshoot ni Jec Chia.” Best thing about being a Sports
Shooter: “We get to do what we love to do. It’s also a
way of giving back. We’re all Ateneans.”
Scott Kho, AB COMM 2008
Still a college junior, Scott got into
photography when he was in high
school and learned the basics of the
craft by experimenting. He joined the
Ateneo Sports Shooters’ roster of
photographers when he answered
Nono’s call for members through
email. He also does travel photography.
Preferred style: He likes photos from
coffee table books. Personal high: In
a soccer game last year, he was the only
one who got a shot of the winning goal
among the Sports Shooters he was with. Best thing
about being a sports shooter: You grow as a
photographer, the people are fun to be with, and the
teamwork keeps the group strong.
*Sports Shooters not present during the interview are TJ Parpan, Al Neri, Raph Las Marias,
Acky Ferreria, Dane Umali and Hub Pacheco.
A former Blue Babble Battalion
member, Erwin trains executives under
the executive development unit of
PLDT, but claims that his work with
A.S.S. is the job that he likes best. He
got into photog raphy in 2001.
Favorite sports to shoot: Aside from
shooting basketball games, he is also
into shooting baseball, football and
soccer matches. Shooting style:
Erwin shoots wherever the ball is. As
he’s still learning about photography, he tries to get every
aspect of the sport as well as every angle he can get. “I’m
still trying to look for my style,” he said. Personal high:
He took a leave from work to shoot the Lady Eagles in
action in 2005. The leave paid off as the Lady Eagles
clinched the championship title. “It was a great feeling na
naka-championship ang Ateneo.” Best thing about being
a Sports Shooter: Teamwork.
Philip Sison, AB IS 1989
Philip was an investment banker for 16 years but resigned last
December 2005 to do fulltime photography. Why? Believe it
or not, “to free up my schedule for Ateneo sports!” Fandom,
photography, and family: Sports photography was already a
family affair even when he was still a kid. During NCAA games,
he and his brother were already in NCAA souvenir programs,
taking photos and cheering for the Ateneo in their Blue Eagle
jackets. He got his first SLR camera in
grade 6 and has been shooting ever
since.When he quit the corporate life
last year, it was because he felt “it was
time to give back to the community.”
Shooting style: “I make it a point to
give my best when I shoot. It’s a nice
feeling, as a wedding photographer, for
example, to be included in a positive
milestone in people’s lives. You help
capture those significant moments,
which I was not privileged to have in
my own wedding. The wedding photographer we got
did such a poor job. It was such a frustration. My training as a
wedding photographer also helps in the way I shoot Ateneo
sports. I always want to tell a story , whether it’s a simple story
of Ford Arao getting the rebound or not getting too many
hits—that’s Ford Arao’s story. I want everybody who
participated to be able to look back at that game and reminisce
the moment. I always want to get that human emotion, the
story behind it, and for people to remember.” Favorite
subjects: Japeth Aguilar from last year’s team. Also, he wants
to include more crowd shots “because they are the sixth man.”
Best thing about being a sports shooter: During game 3 of
the basketball finals, Doug Kramer approached him and said
“Thanks for watching my back.”
Nolan Empalmado, BS ME 1996
Nolan works for the technolog y
business development unit of money
transfer service provider Western
Union. He got into photography when
his first child was about to be born,
shooting the actual birth. He later got
into sports photography and feels it’s a
challenge to improve the ratio of
photog raphs taken to “good”
photographs. Sporty streak: A
basketball fan since childhood, from a
solid Ateneo family, he quips, “I take
photographs because I’m too short to
play. But I’m really good at NBA Live!” Favorite subject this
season: Doug Kramer. “I like rebounds kasi nakikita mo yung
strain.” Designated shooter: “I shoot my kids and the rest of
my family.” He’s also become the designated photographer during
office events. Hardest thing about being a Sports Shooter:
It’s hard to separate being a fan with being a photographer.”
Best thing about being a Sports Shooter: “We’re growing
together in terms of skill. We learn something from every game.”
Nono Felipe, BS COMTECH 2001
IT firm manager Nono’s introduction to Ateneo sports
photography came in 2002, when he was offered a media pass
for a UAAP game. Nono grabbed the opportunity. “The game
was in Blue Eagle Gym.I live in Antipolo. I drove like a madman
to my friend’s house in BF just to get the pass. Four years later,
he’s still at it. “I told myself na wala akong gustong i-shoot kundi
player na naka-blue and white. Yun lang talaga ang nagbibigay
sa akin ng happiness as a photographer.” Shooting style: “I
started with freezing the action. Lately, I’ve been trying to
diversify. During the basketball finals game 3, we stayed near
the bench of Ateneo because we wanted to stay near the players.
Medyo nanibago ako because I was shooting for afar and my
shots for Macky doing the 3-points were natalikod, jersey lang
ang kita. But I liked it. While I was processing
my shots, I was happy.” Favorite subject:
“Jai Reyes, kasi kita mo yung puso. You know
he’s there to win” Best thing about being
a Sports Shooter: “Every time the players
and Blue Babble would say thank you, win
or lose, mission accomplished. Also, 40%
of our website visitors come from outside
the Philippines.” What’s hard about their
job: “Kapag nasa game ako, shooting, tapos
tatawag yung secretary ko.” On the UAAP
season 69’s close: “Most of you are wondering bakit
nawala ako after the final buzzer. I went out to cry. And I never
came back. I was actually outside, singing the alma mater song.”
Miguel de Leon AB DS 1996
A freelance photographer, Miguel began
taking photos when he was still part of the
college rowing team. He began with an old
SLR camera in 1996, and switched to digital
in 2003. Less than a year later, he made the
leap to dSLR. Enter A.S.S. When he
chanced upon Aaron, Philip and Nono’s
works at the Fabilioh site, he realized it
was something he hadn’t done before. He
answered the call for new Sports Shooters
and has “never looked back.” Shooting style:
“I don’t think I want to have a style. Now, I’m learning from
people: yung timing ni Nono, yung kulay ni Al at ni Scott. I
experiment to keep things interesting. Also, as Philip says, it’s
nice to tell a story. It’s nice to get the feel of a game through an
album. To be able to communicate the high and low moments
of a game is a job well done.” Personal high: The “historic”
Lady Eagles Championship in 2005 and the first-ever three-peat
of the Ateneo Men’s Football Team from 2004, 2005 and 2006.
“Last year was a good year.” Favorite subject: Zion Laterre.
“Masarap bantayan.” Hard thing about being a Sports Shooter:
“It’s second nature for me to cheer. On court, it’s hard to cheer
AND shoot.” Best thing about being a Sports Shooter:
“Documenting the pursuit of excellence”
October 2006
PHILIP SISON
Kramer says, “but we felt that the
referees were against us, and it is
just so hard to beat a team plus
the officiating.” “But we were
really excited, I was even able to
sleep early the night before, not
like the previous games; I did not
think we would lose,” says Intal.
Applause for this year’s
champions came from the Blue
and White as UST gleefully sang
their song. On court, some
former Eagles tried to comfort
their brokenhearted descendants.
Escalona reveals, “Even up to the
last play I did not feel like we were
going to lose, that is why I can
not explain what I felt at that
moment. But it was definitely
more than disappointment—not
just for those of us graduating
this year – but for the whole team,
and the Ateneo.” “I could not
believe it,” Kramer simply states.
Kramer agrees and relates: “I
knew that our team did our best,
and that I gave my all and my best
throughout the series and the
season, but it still did not go our
way.” “Besides, they deserved to
win,” says Intal, “this is their
Cinderella story. No one even
expected that they would reach
the Final Four, much more the
Finals,” he gamely adds.
The three Co-Captains, the only
remnants of the last Ateneo
“We are really sorry that we fell UAAP Champion Team, are all
short,” says Tiu, “but thanks for graduating from the Ateneo.
the [Ateneo community’s] Kramer and Escalona will be
support, even during our losses playing for the Cebuana Lhuiller
they still believed in the team.” team in the PBL, “with Ken
Co-Captain Escalona says, Bono, so it will be an interesting
“Despite the loss, we feel PBL Conference,” Kramer jokes.
appreciated; the support even Intal is taking a slightly different
after the season is over is path. According to Ateneo
amazing.” “Even if UST won the Legend and PBA mainstay Olsen
UAAP championship, our team Racela, Intal will be practicing
won the hearts of so many with their PBA team, which
people and I wouldn’t trade that already boasts of four Ateneo
for anything,” says Co-Captain Legends (Racela, Gonzales, and
Kramer, “I still believe that we are Lewis Alfred Tenorio, and Coach
the champions.”
Chot Reyes). Intal says that he will
hopefully be able to play in the
So where to now for the Blue PBL’s second conference.
Eagles? Tiu, who is eligible to play Needless to say, all three have set
at least one more year for the their eyes on joining next year’s
Ateneo, may come back for PBA Draft.
another year. “Not 100% sure,”
he says, “but most probably.” Of “Macky’s a great player; a good
the team he will “most probably” defender and he has made such a
ALYSON YAP
PHILIP SISON
In Game Three, emotions ran
high in the Big Dome as both
teams refused to give an inch of
ground to their opponents.
Regulation time ended at 64
apiece and both teams got ready
for extra time. Five minutes later,
UST’s school song was sung first:
the scoreboard read 74-76 in
favor of the Tigers.
“Even if UST won
the UAAP
championship, our
team won the
hearts of so many
people and I
wouldn’t trade that
for anything,”
But as the Song for Mary
resounded throughout Araneta,
the Eagles sang with their fists in
the air and heads up, albeit maybe
with tears in their eyes. “We knew
we gave it our all,” Escalona says.
“To the Ateneo community,
thank you very much for the
support, the prayers, and the
love,” Intal says. Escalona, who
has spent nine years in the
Ateneo, says: “I never feel as
taken care of than when I am in
the Ateneo. I am who I am
because of my growth here.
I wanted to give it all back by
winning the championship,” he
adds, “but I’ll make the school
proud one way or another.”
Kramer almost waxes emotional
when asked for a message for the
Ateneo community. “I love my
school, the community, and my
team. I would not exchange
anything in my five years here for
anything. I will never forget the
pride I have within me because I
played for such a prestigious
university. I will be carrying this
for the rest of my life.”
SCOTT KHO
join the National Open in Cebu,
which is the pre-qualifying
tournament for the next Southeast
Asian Games.
of the Juniors team, the back-toback champions for swimming,
who will join the Men’s team next
year.
A bright future lies ahead for the
swimmers of Ateneo. For next
season, the men’s team will try to
place again in the standings and the
women’s team will aim for the first
place, especially with the three top
female swimmers in the country
expressing their interest in joining
Ateneo. There are also members
The Ateneo Swimming team
would like to thank the Ateneo
community for the support they
showed to the teams this year.
They would like to thank the
Athletics Office, Mr. Alex Torres
and the PE Department, and the
Lamoiyan Corporation with its
President, Mr. Cecilio K. Pedro.
TJ PARPAN
400-meter freestyle relay, 400- backstroke, 100-meter freestyle,
meter medley relay, and 800-meter 200-meter backstroke, 800-meter
freestyle relay).
freestyle, and 400-meter freestyle
relay), and 11 bronze medals (50The women’s team medal count meter backstroke, 50-meter
included six gold medals (50-meter breaststroke, 50-meter freestyle,
freestyle, 100-meter freestyle, 200- 100-meter backstroke, 200-meter
meter freestyle, 400-meter freestyle, 200-meter backstroke,
freestyle, 800-meter freestyle, and 400-meter freestyle, 200-meter
200-meter freestyle relay), seven individual medley, 200-meter
silvers (50-meter freestyle, 50- medley relay, 400-meter medley
meter backstroke, 100-meter relay, and 800-meter freestyle
huge improvement this year,”
says Intal of his Co-Captain and
friend. “And Doug, well, you can
not call Doug butterfingers
anymore,” he says wryly, referring
to Kramer’s nickname-of-sorts in
his first couple of years in the
Ateneo. “They’re both going to
have great futures in basketball.
Who knows? We may even be
able to play on the same team…”
ANIMO ATENEO! ONE BIG
FIGHT!
Ateneo Blue Tankers splash to third (from page 16)
relay). In addition, Heidi Gem Ong
received the Rookie of the Year
award.
SCOTT KHO
quarterback next year: “It will be
a new team next year; we will have
to work even harder and gel even
earlier; maybe we can even exceed
what this year’s team did,” he
hopefully states. And he has
nothing but praise for their
mentor, “Coach Norman’s great,
very dedicated. He’s like a dad and
everyone on the team respects
him. He exhausted everything to
take us to the championships.”
PHILIP SISON
Ateneo Blue Eagles Bid Adieu to UAAP Season 69 Dream (from page 16)
15
After the UAAP season, the
Ateneo swimmers are preparing
for a couple of meets. Three of the
Lady Tankers and two of the Blue
Tankers will be sent to Hanoi,
Vietnam in December for the
ASEAN University Games. In
February 2007, Ateneo will play
host to the NCAA-UAAP
Swimming Meet. Then, in April
2007, some of the swimmers will
16
Volume II, Number 5. October 2006
ALYSON YAP
Ateneo Bid
Blue
Eagles
Adieu to
UAAP Season 69
A
Dream
Maria Ceres Atienza Lina, Athletica
day layoff seemed to tell on the
Eagles. “We started out flat,” Tiu
frankly states, “In the end, we did
not even come close [to the
Tigers].” UST had growled back
and the score stood at 71-87 for
the boys from Espana.
The third and final game of the
Finals was played out on a
Monday, October 2, 2006. “We
were still pretty positive coming
into Game Three,” Tiu states. “I
actually still felt confident that we
would be able to get back at them
in Game Three. Yes, they won,”
“UST played a hell of a terrific
ball game,” says 2002 Ateneo
Championship Team member
Wesley Gonzales, “their players
played their hearts out.” Intal
reluctantly, but honestly, agrees,
“They wanted Game Two more,”
he says, not without a hint of
wistfulness. “We thought we were
going to win; we lost in all
departments – rebounding, free
throws, everything.”
But the fight was not over for the
Blue Eagles, and they marched on
to Game Three.
Ateneo Blue Tankers
splash to
M
ens sana en corpore sano. A
sound mind in a sound body. This
is what the Ateneo sports
programs try to instill in all its
students. This is what studentathletes are all about. Most of our
student-athletes train at least three
times a week on top of their heavy
school load. However, such is not
the case for our Ateneo Blue and
Lady Tankers.
More on the
UAAP
Season 69
Dream
page 15
We pay tribute to the young
men and women of Team
Ateneo who gave ONE BIG
FIGHT in the first semester
sports of the UAAP Season
69:
Blue Eagles, 2nd place
Lady Eagles, 3rd place
Blue Tankers, 3rd place
Lady Tankers, 3rd place
Blue Judokas, 3rd place
Blue Babble Battalion, 5th place
ALYSON YAP
Antonio Reyes, and Christopher
John Tiu on to the court, with
Escalona inbounding at the
halfcourt area over a taller UST
player. The pass went directly to
Kramer, who was free
underneath the basket. For a
fraction of a second, there
seemed to be unbelieving silence
in the frenzied venue, but as the
final buzzer sounded, the mad
cheering had switched to the Blue
Coming into the finals via a 76- and White side of the Araneta
73 squeaker over the Ken Bono- Coliseum.
powered Adamson Falcons, the
Eagles were upbeat. “We were “I did not expect that we would
very excited,” recounts Co- win after Evangelista’s last shot,”
Captain Mark Anthony Escalona, relates Co-Captain John
“the championship was up for Christopher Intal, “but when I
grabs—for us.” “We had a few saw Coach Norman’s play, I knew
close games coming into the we had a chance.” Co-Captain
Finals, and of course there was Kramer adds, “After Coach
the not-so-good refereeing, but Norman designed that play for
we were still quite confident,” me, I prayed that God would lay
says Christopher John Tiu.
his hand on me so that I would
be composed and confident
This confidence carried them enough to catch and shoot the
past the Tigers last September 24, ball. I am so thankful that God
2006, Game One of the Finals. allowed me to take a big shot like
The game was furiously intense that.”
throughout all four quarters. The
Tigers and their crowd were But the Eagles confidence, and
already up and celebrating after more, seemed to have been
UST’s Allen Evangelista’s two- washed away by Game Two.
pointer swished in, giving them a Originally scheduled on
one-point lead over the Eagles. September 28, the second game
After calling a timeout, the Eagles was played on a Saturday,
sent in Escalona, Intal, Co- September 30 because of
Captain Douglas R. Kramer, Jose Typhoon Milenyo. The extra two-
ALYSON YAP
s the UAAP Season 69 Men’s
Basketball competition came to
a close, the Ateneo Blue Eagles
were unable to realize their
ultimate dream: this year’s
championship. The Hail Mary
Squad came up short against the
University of Santo Tomas
Growling Tigers, 76-74, in
overtime, in Game 3 of the
Finals.
Thank you for making us
proud!
third
Maria Paz Katrina K. Alejo, Athletica
For Coach Borja, another factor
that gave them the push was the
construction of the Loyola
School’s swimming pool in the PE
Complex. The “no-wave pool”
gave the swimmers an edge in
training. “It also helped that the T’s
of the pool are measured to an
olympic size pool even if the one
in LS is a junior olympic size,” says
Coach Borja.
women and Jonas Ramos for the
men.
The men’s team got five silvers (50meter butterfly, 50-meter freestyle,
100-meter butterfly, 100-freestyle,
and 200-meter free relay), and 11
bronze medals (50-meter butterfly,
50-meter freestyle, 100-freestyle,
100-meter backstroke, 200-meter
butterfly, 200-meter freestyle, 400meter freestyle,
In the sport called swimming, This year’s teams were led by team 2 0 0 - m e t e r Page
consistency is the most important captains Lyllian Banzon for the medley relay,
factor, according to Blue & Lady
Tankers Coach and University
Swimming Prog ram Director
Edward Borja. Consistency, not
just in training but also in their
attitude towards the sport as well
as in academics, is something that
the swimmers try to develop once
they get into the team.
15
SCOTT KHO
TJ PARPAN
And this year, especially for the
Lady Tankers, consistency paid off.
Both Men’s and Women’s
Swimming team placed third in the
recently concluded swimming
tournament of the University
Athletics Association of the
Philippines (UAAP).

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